Have you ever listened to a piece of music or watched a video that gave you a strange tingling feeling? Maybe you were watching a Bob Ross video and were overcome with a sense of relaxation as you watched him paint them clouds. Or maybe you fell asleep watching Morgan Freeman talking about penguins?

Well, if you have, you just might have been experiencing an interesting phenomenon known as ASMR. Autonomous Sensory Meridian Response or ASMR, is a static-like, tingling sensation that people experience when listening to certain sounds.

You might not know it, but there are thousands of YouTube channels that upload ASMR videos and clock millions of views! In fact, there is a word for creators who upload such videos – ASMRtists.

Check out this REACT video by Fine Brothers to get a sense of what this is all about:

How Does ASMR Work

The sensations usually begin in your skull or neck and can move to other parts of the body, like the spine. The sensations and the tingling feeling are the body’s response to audio stimuli.

Although the anecdotal accounts of ASMR around us are endless, there wasn’t even a single research done on this before 2015! The first peer-reviewed research was undertaken by Nick Davis (psychology), and Emma Barratt at Swansea University.

The researchers wanted to find the triggers of an ASMR experience and also explore to what degree it could be used to ease symptoms of depression and chronic pain. They found that the best triggers were whispering, personal attention, and crisp sounds like the rapping of metallic foil and the tapping of long fingernails.

Benefits of ASMR

These ASMR videos can help you fall asleep, control anxiety and depression and arguably, even PTSD! There are different types of ASMR’s and may trigger a different feeling for various sensory responses. Some of the most common examples of ASMR’s are whispering, tapping, scratching, blowing, page turning, personal attention, role-play, inaudible whispering, massage sounds, the sound of chewing, hand movements, plastic crinkling, and sticky fingers among many others.

Napflix For Sleep

So, if you are trying to figure out which type of ASMR you relate with the most, you can visit NAPFLIX. This is a website made specifically to help you get some shut-eye quickly. To browse ASMR content, just hover your mouse on MENU and select ASMR in the list.

Top YouTube channels for ASMR

There are a lot of YouTube channels that make ASMR content. Here’s a list of popular channels to help you pick the right one:


BONUS: THINKING MAN’S YOUTUBE GUIDE –

Just like how it is difficult to research and find the right ASMR channel, you might have found it difficult to find the right channels that fit your interests and hobbies. To help you out, we have created a detailed guide that lists down more than 150 top notch YouTube channels segregated into different topics. Topics like computers, travel, fishing, movie reviews, learning guitar etc. You can download it for free.

DOWNLOAD GUIDE

Here are the top YouTube channels for ASMR as per their viewership:

Gentle Whispering ASMRGentle Whispering ASMR
Viewership
2,823,29,631

Christine Riccio loves comedy and reading fantastic books. She makes funny videos every Tuesday and other days of the week about books and book related pop culture stuff.

MassageASMRMassageASMR
Viewership
1,709,63,872

Dmitri – the ASMR specialist started his career on this platform with a desire to make massage videos. But he soon realized his knack for ASMR and shifted his focus towards it.

Heather Feather ASMRHeather Feather ASMR
Viewership
1,203,47,530

In this ASMR focused channel, you’ll find 50+ role plays, Sound Assortments, Guided Meditations, original stories, Pure Sounds, Tingle Blitzes, & Sound Slices. According to her fans, she is a specialist on insomnia-related problems.

Ephemeral RiftEphemeral Rift
Viewership
1,052,13,058

This creator is lovingly considered as a mad scientist working in his underground laboratory using a combination of ASMR, relaxation, art, humor, satire, nature, philosophy, food, and video games.

ASMRrequestsASMRrequests
Viewership
914,99,371

Ally who handles ASMR requests is well known in the ASMR community. She uses all kinds of stuff to recreate the soothing sounds for which ASMR is well known for.

PPOMO ASMR PPOMO ASMR
Viewership
77,591,868

This YouTube channel creates ASMR videos in Korean, English, Spanish and Japanese with subtitles. With more than 77 million views, she runs the most popular YouTube channel for ASMR.


ASMR by Region

According to google trends, there are more than 5 million ASMR videos on YouTube right now and here’s the geographical breakdown of its viewers:

Interest in ASMR by Region

Interest in ASMR by Region

YouTube searches for ASMR has grown over 200% YoY from 2014 and continues it grow exponentially. Countries that searched for ASMR the most are:

  1. South Korea
  2. China
  3. Canada
  4. United States
  5. Australia

As per reports, the searches on Google tend to peak around 10:30 p.m., regardless of time zone, when people are winding down for the evening.

Many brands in US and China are turning these calming sensation of ASMR for their advertising campaigns. For example, we all know that the USP of KFC is their crisp finger licking good chicken fries.

By using ASMR, they created a YouTube video where the actor George Hamilton portraying Colonel Sanders, whispers sweet nothings about pocket squares and enjoys the sounds of KFC’s new crispy fried chicken. {Check out the video embedded below}


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