We all know that the mere sight of delicious food stimulates our appetite. This is the sole reason why we all had that moment of scrolling through our social-media timelines and seeing food that makes our stomachs grumble. And to top everything, we can’t get through our obsession of photographing food every time we got a chance.

In other words, you can make anyone hungry just by having them view pictures of delicious food. And this is what many Facebook pages like Tastemade and BuzzFeed Food are capitalizing on. But, due to the fact that in Indian cuisine, every state in India has different taste and cooking style. This is the reason why there are hundreds of “Indian Food Facebook Pages” with content that contrasts western recipes with a familiar language.

One of the most prominent media personality specializing in cooking shows is Sanjeev Kapoor. He is one of the most recognized and prominent celebrity chefs in India and is the most followed and subscribed Indian chef on both Facebook and YouTube’s platform. Due to the fact that he stars in the longest running cooking show in Asia called “Khana Khazana,” his fan following ranges from men, women, children, soon-to-be-married girls, housewives, professionals, mothers, mothers-in-law, and grandmothers.

Food Genre on Facebook India–

The top 20 Indian food recipe Facebook pages account more than 380,000,000 million views every month with more than 32,700,000 cumulative followers on their pages. So, here are the top food recipe Facebook video pages that posts photos, articles, recipes, news, restaurant reviews, instruction videos – literally anything and everything related to Indian and western food.

 Views in June
Likes
Total Views
Average Views/Video
Videos
Hebbar's Kitchen
97,547,969
47,77,442
1.1 Billion
2.4 Million
428
Yum
40,911,110
1,806,086
362 Million
507 Thousand
710
Awesome Sauce India
26,567,127
1,406,007
351 Million
473 Thousand
732
Your Food Lab
21,832,137
1,189,704
221 Million
577 Thousand
381
Veg Recipes of India
17,125,987
2,090,400
137 Million
1.2 Million
111
FoodMate
15,084,584
1,726,387
94.2 Million
493 Thousand
184
Gobble
13,936,399
638,720
94.8 Million
467 Thousand
204
Get Curried
13,419,708
1,443,463
164 Million
552 Thousand
290
Sanjeev Kapoor
11,830,909
5,295,538
111 Million
222 Thousand
598
Rajshri Food
10,065,228
1,284,592
140 Million
352 Thousand
350

Insights –

  • Hebbar’s Kitchen generated the highest video Views for the month of June followed by Yum and Awesome Sauce India.
  • Highest likes for a Food recipe page – Sanjeev Kapoor
  • Highest overall video views (since 2014) – Hebbar’s Kitchen with more than 1 billion views
  • Indian food recipe Facebook page with most uploads – Awesome Sauce India

We all know that in India, families bond over food. We thank God before every meal we eat. It’s the bond that we create with our food is the reason why these Facebook pages are gaining heavy viewership and sometimes performing better than their YouTube channels.


social-video-intelligence

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