The new YouTube update might put a dent in the pockets of new You Tubers who just started uploading content on their YouTube channel.

The last couple of months has been a bit stressful for YouTube. First, they came under scrutiny that they (YT) removed LGBTQ, and ASMR videos from recommended videos after the user opts “Restricted Mode.” And then came the “Advertiser Exodus” phase where hundreds of world-renowned brands started pulling off their advertisements from YouTube; just like they did for “O’Reilly Factor.

Now to sort everything from ground level, YouTube changed its monetization policy, where creators will no longer serve ads on YouTube Partner Program (YPP) videos until the channel reaches 10,000-lifetime views – effective from today.

This rule will help YouTube to curb channels that are earning money by impersonating other YouTube channels and remove the videos that are spreading terrorism propaganda.

For all you YouTubers who are panicking, it’s important to read past a headline that it is 10,000-lifetime views. Lifetime means for the whole channel. So if your first video gets a two thousand the second one gets five thousand the next one gets three thousand lifetime views, then it’s already over 10,000 and you are past the cutoff.

YouTube Partner Program Rules changed

According to the YouTube creator blog, YouTube will also be adding a review process for new creators who apply to be in the YouTube Partner Program. So, when a creator reached 10,000-lifetime views, then YouTube partner Program will review the following channel against their new policies. One can submit their YouTube channel for review if they already reached the 10K viewership, and can check their application status in the Channel tab in Creator Studio, under Monetization. (Check image below)

Channel tab in Creator Studio

Channel tab in Creator Studio

“If you’re a new creator who’s just started building your channel, our YouTube Creator Academy has tips on making great original content and growing your audience to help you get to 10,000 views and beyond,” said Ariel Bardin, VP of Product Management

In India, if it’s a new YouTube channel under “Entertainment” category, then that channel will make approximately 3 to 4 thousand INR for every 10,000 views on a video. So, considering the low level of impact, we think that it’s necessary to have at least 10,000 views for a YouTube channel to start the monetization process.

This step will force the creators to think creatively, and not post random videos without any production quality, ideation or without proper channel optimization.


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