The digital video space has been constantly evolving over the last few years. One of the interesting developments that you might have noticed as well is the pace at which traditional media brands are making inroads into digital. When you open YouTube, you see more and more of prime time shows and movie trailers in the recommended feed of YouTube don’t you? Conan, Jon Oliver, Kapil Sharma..these are the faces that one sees more regularly nowadays. This development can intimidate the humble individual creators. After all, they do not have the budget or the workforce that is necessary for creating & distributing content on such scale. However, honing certain skills can definitely come in handy to tackle this competition head on. Here are 5 essential skills that can help video creators produce quality content consistently:
1. A good understanding of the platform
If you are a YouTuber, it is essential that you understand all the basics of the platform well. This would help you program and monetize your content better. Only when you know how to use annotations, cards, end card programming etc well enough will you be able to drive more traffic to your other videos or merchandise websites. If you upload content on a Facebook page or a Twitter profile, you need to know what CTA’s (Call To Actions) that you can put at the end of it.
Related read: A quick guide to YouTube annotations and cards
2. Solid content research skills
Have you seen how YouTube channels like Fine Brothers, FOMO Daily, Philip DeFranco etc come up with new videos almost on a daily basis? This is possible only when you have solid research skills that can help you come up with newer video topics consistently. You can either use social listening tools or be well versed with social content aggreagtor sites like Reddit and 4chan.
3. Video editing skills
For individual content creators, hiring a production team and a technical team that can help them with various aspects of video creation can be a costly proposition. That’s why, being aware of editing tools is a must if you want to churn out videos with minimal investment. There are quite a few free editing tools available online and video tutorials and some hands-on would help you use them more efficiently.
4. Social Media Presence
These days, it is not just enough to be active on one or two social media platforms. The more active you are on different social media platforms, the more audience you’ll capture. The social presence will help you distribute your content better and also increase your audience base. However, if it is all too much to take, zero in on at least a couple of major platforms where you’ll be more active than others. For instance – for fashion vloggers Instagram and Snapchat can be useful whereas for Gamers Twitch and Twitter can be handy.
5. Digital Awareness
You can’t just rely on the ad revenue that you get from YouTube (soon Facebook is also rolling out an ad-revenue share model) You need to identify other ways of making money.
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