Facebook has grown from a social networking platform into a valuable marketing tool. Today, businesses across the world have started targeting the huge user base of over a billion — the first social media platform to achieve this milestone — for the promotion of their products and service. It has become one of the leading platforms for digital advisement globally. It is also one of the preferred mediums across all industries due to the user base.
The Facebook users are from different walks of life which can be segregated by demography, age, and interests. This high competition invokes the need for quality advertising content to achieve the desired results. Every aspect including, Facebook cover design to industry trends, should be taken into consideration for a successful campaign.
Here are ten tips from experts on Facebook advertising:
1. The Page is the Queen
When we talk about Facebook ads, it is not just about the creative and videos. A good page is the fundamental and the foremost step to be taken for a successful project. This would mean a regular posting of content with the right mixture of marketing and consumer wellness. We judge a book by the book cover design. Likewise, a campaign needs an active company page. Prepare a schedule for your brand and stick to the calendar for better results.
2. Innovative creative are no longer a choice
Most people use the jargons innovative, creativity when they create an advert design. These characteristics are no longer a choice. It has become a necessity. A consumer is exposed to a minimum of 15 to 20 adverts on any given day. In the world of colors and designs, it is crucial to creating unique designs and videos to impress the consumers. It is vital to acknowledge the needs of the consumer while formulating the social media design plan.
3. Identify the right audience
Though there are billions of users in this medium, they can be categorized into various groups. This has been a boon for the brands as they can create adverts for their specific target groups. However, the challenge lies in deciding the potential consumers and finding the right way to approach them. Once this step is accomplished, the rest is executing it. This segregation can be made regarding demographics, age, interest, gender, etc.
4. Every minute matters
Will the results of the campaign differ if it is conducted for an hour late? Does a drive on Saturday give better results than one on Tuesday? The answer is ‘yes’ to both of the queries. Experts and researchers have analyzed consumers’ behavior, and have found a specific pattern in usage. The results offer more visibility and even more qualitative even in a matter of minutes. Case studies and research articles can be a valuable source of information.
5. Use the metric system
What is the significant difference between online and offline adverts? Other than the obvious digital factors, online campaigns can be measured down to the last penny. This feature is not available in the offline campaign, making it very difficult to measure the actual ROI. The Facebook ad manager can help you keep track of the campaigns, measure effectiveness and provide a prized source of information to plan the future activities.
6. Test drive your adverts
One of the main advantages of using this medium is the ability to create shorter campaigns. This could be translated as the opportunity for brands to experiment with different creative for the same drive. They can understand the consumer response for each advert and determine what works best for them. The crucial fact to remember in these mediums is to maintain the uniformity and convey the brand message.
7. Try unique advertising options
The Facebook advert is not just about positioning a photo in the sidebar or the middle of the page. The advertising options have increased, and they offer a unique response rate for each industry. Companies can experiment with these options to understand the medium used for them. Some brands also create a personalized plan with the right mixture of all these options. Some of the advert formats include the photo, video, carousel, slideshow, collection, messenger, etc.
8. Be open to consumer opinions
The digital medium has encouraged consumers to be more vocal about their thoughts and feedback. This feature has its pros and cons. Consumers openly discuss the benefits of the product/services and even express their concern when their expectations are not met. It is crucial to monitor the activities of the users continually and offer immediate solutions to protect the brand image.
9. Take a sneak peek into your competitors
Keeping a close eye on the competition does not precisely read as stalking. It is a part of the market research, and it is one of the fundamental requirements for success. Companies get some of their best ideas from the competitions. It is also the way of ensuring a position in the race. Brand wars are a typical scenario for significant MNC’s, and small business can replicate it. There are various ways to keep track of your peers like subscribing a Google alert with industry-specific keywords.
10. Give it time
Every campaign needs its own time to become a mass success. It is essential to be patient and keep working towards the goal. One million followers cannot be attained in a day, and it is vital to give it its time. Monitor the growth chart and make sure to stay on the rise. Every activity both organic and paid has a direct influence on this rise.
The bottom line
These valuable tips have been influential for brands to establish connectivity with their consumer. An essential element needed for a successful activity is the call for action and follow up. Facebook ad campaigns are just the beginning, and there should be a clearly defined plan to utilize these results. Some companies lead the consumer to a contact page where the customer can share their details and interests. Sometimes the landing page is the website which allows the users to know more about the company and even make the actual purchase. Either way, it is vital to have a follow up with this potential audience and establish the relationship. Active Facebook advert campaigns do not stop with metrics analysis but enable brands to determine the next step.
Anne Carton is a small business consultant, designer and an enthusiast blogger working with Designhill, one of the fastest-growing custom design marketplace. She has authored several blogs, articles and editorials on various topics related to book cover design, interactive content, concerning design, social media strategies, growth hack strategies, digital marketing and e-commerce.