Instagram Marketing10 Ways To Get More Followers On Instagram

Shruti Sen5 years ago

Instagram is one of the most popular social networking sites. It has over 200 million monthly active members sharing 60 million images and 1.6 billion likes per day. According to a 2014 Forrester study, Instagram has 58 times greater engagement than Facebook.

So, whether you are a big brand or just somebody who wants to be Instagram famous, you need to know how to get more followers on Instagram. Here are few tips and tricks that you help you how to gain real followers on Instagram.

1. Do Some Creative Hashtagging:

For a platform like Instagram, hashtags have immense importance for every post that you make. Be sure to get creative with you hashtagging and be as clever, funny and intriguing as possible. In order to tell a story on Instagram, you need the mix up a good amount of hashtags along with the caption. Just don’t use boring and obvious hashtags, go beyond them.

Instagram account –

2. Hashtag Cross-Promotion:

Once you’ve launched a campaign on Instagram using a particular hashtag, it’s time to cross-promote it across all other platforms for maximum visibility and usage. Apart from online cross-promotion, make sure to take it offline as well with receipts, store signages, print ads, etc. If you’re on radio and TV, direct people to use your hashtag.

Don’t just hope that people will find your hashtag and start using it. This is one of the most effective ways to get more followers on your Instagram profile. For example, RedBull’s 2015 #PutACanOnIt campaign went viral almost instantly, sparking a ton of UGC.

RedBull’s #PutACanOnIt
RedBull’s #PutACanOnIt

3. Make The Best Use Of Your Bio URL:

What most Instagram users do is they post a link to their website in the bio section and let it remain there now and forever. But that’s not the best use of the section. In order to make the best use of your bio URL, keep changing the link bi-weekly and drive traffic to your latest content. Check out the page of kamakshi pal who uses her bio URL to connect her personal Facebook traveling page which generates impressive traffic. 

Instagram account - kamakshi.pal
Instagram account – kamakshi.pal

4. Use Descriptive Captions:

Even though a picture is worth a thousand words, you can’t skip the words entirely. Instagram is all about storytelling and for that captions play a major role. Align your brand’s voice with the writing and create long captions for better inclusion of keywords and hashtags. Your content on the platform must convey an overall story which immerses the audience and drives them to engage with it.

If you haven’t already heard the story of Enzo Ferrari and Ferruccio Lamborghini, listen up because this is a good one. Perhaps you’ve known that Lamborghjni and Ferrari have been rivals for years, but did you know how it all began? It started back in the late 50s. Ferruccio Lamborghini, a man with a passion for mechanics, saw a need for agricultural supplies and decided to repurpose military machines into tractors. His business took off and he joined the life of the wealthy. Because of his passion for cars, he gifted himself a top-notch, luxury Ferrari. However, Lamborghini wasn’t too pleased with his Ferrari because he felt it was too noisy and rough. Lamborghini took his feedback directly to Ferrari, who at the time was at the top of the super car food chain. Ferrari was displeased with Lamborghini’s feedback to say the least. That is when Lamborghini decided to take matters into his own hands and design his very own super car. Needless to say, these two have been rivals ever since. What I want you all to take away from this story is Lamborghini’s attitude. He was insulted and instead of whining or complaining, he decided to make a move. He combined his passion with action and created an empire. He started as a car fanatic and finished as a legend in the industry. He didn’t let anything hold him back from his dreams. Don’t let anything hold you back either 🔥 👍Double tap for this awe-inspiring story👍 Repost via @agentsteven

A post shared by Income Incubator (@dailymondo) (@theincomeincubator) on

5. Interact With Top Influencers:

Influencer Marketing is imperative for an interactive platform like Instagram. Be sure to visit the profiles of the people who you’ve identified as an influencer and “Turn On Post Notifications” for them so that you get notified every time they post new content. This way you will be able to regularly interact with the new content of the influencers and hopefully become their favorite people or brand.

6. Develop Your Own Instagram Style:

You can get as creative as you want on Instagram. Then why not, create your own Instagram style and stand out from the plethora of profiles out there. There are many brands who have adopted a unique visual content style be it the placement of the images in a grid format or using a particular filter and color palette all throughout. 

Insta account - doodlebawa
Insta account – doodlebawa

7. Always Add A Call-To-Action:

Like most other social networking platforms, Instagram is a conversation, not a broadcasting platform. The first thing to figure out before making a post is that what action you want people to take from the post. Therefore, a call-to-action is a must for every post that you make. It gives direction to what your goals are which drives traffic as desired.

8. Publish Instagram Stories & Go Live:

Apart from sharing beautiful images and videos on your Instagram feed, you can also post content on the fly which disappears in 24 hours using the Instagram Stories feature. This feature is basically used by brands and individuals to share raw unseen footage be it a casual post or behind-the-scenes content. Apart from that, there’s also the hugely popular feature of going live with their Instagram Stories. By combining both these features, you’ll drive more engagement to your posts and eventually gain more followers on Instagram.

9. Run Instagram Contests:

Another great way to expand your reach while increasing engagement on your photos is to publish a post promoting a contest, and then ask people to follow your account and Like or comment on the photo in order to enter. You might add a UGC (User-Generated Content) element to the contest, too, where people post a photo of their own and use a specific hashtag along with following your account.

Tag your photo to @omnomnominc to win a tshirt! #contest ends sept. 2

A post shared by Om Nom Nom Cookies (@omnomnominc) on

10. Promote Your Instagram Account:

Promote your Instagram account on your other social media accounts and profiles. Tell people what they can expect once they’re following you. This way your Instagram profile will get more visibility and eventually you’ll get more followers on the platform. 

Should I buy Instagram followers?

For them and many others, the easier way to become Instagram famous — rather than doing “a ton of manual work” is to buy Instagram followers. Although there are many websites like socialenvy and e-followers that will provide 25,000 followers for $135 or more, all these “bot” followers are not organic and won’t do much justice to your Instagram profile. 

FYI, in Russia, you can buy your Instagram followers from a vending machine too.

If your goal is to be organic and generate better engagement from your Instagram followers, than buying Instagram followers should not be your ultimate option. Instead of buying out your bot Instagram followers, you can allocate that money to your influencer budget.


Shruti Sen

I love to explore challenging opportunities in the field of Digital Media. Primarily, my skills revolve around Digital Video in terms of Content Strategy/Marketing, Analysis and Audience Development. My natural affinity towards diverse audio-visual content across platforms helps me develop a multitude of perspectives. In totality - I'm a keen learner, collector of new enriching experiences and have an undying conviction to always stay curious in life!


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