EntertainmentMore than 15 million people watched Trumps winning speech on YouTube

Akshay Chandra3 years ago

The results are out now; Donald J. Trump is set to be the next president of the United States, after beating the Democratic nominee Hillary Clinton in a stunning upset. As the whole America anxiously waited for the results for the whole night, the U.S Presidential Election 2016 coverage was viewed on YouTube by more than 15 million viewers in just one night alone through Live Stream.

FDR was the first “radio” president. JFK emerged as the first “television” president. Barack Obama broke through as the first “Internet” president. Next up? Prepare to meet Donald Trump, possibly the first “social media” and “reality TV” president – Van Jones, CNN.

YouTube officially announced seven YouTube channels that will be broadcasting the event live, but after the event started, there were numerous BOT broadcasters of the LIVE events that happened yesterday night.

The most used TAG for these events were anti-Hilary keywords like “hillaryforprison”, “Benghazi” or Pro Donald Trump words like “Donald trump victory speech” and “Donald trump wins us election 2016” for the most of the videos other than the regulars

  • Us presidential election
  • Election results live stream
  • Donald trump vs Hillary Clinton
  • Election 2016

For the third time “straight,” Social Media proved to be the deciding factor of the newly elected U.S President. Barack Obama’s 2008 and 2012 campaigns leveraged a lot of internets growing efficiency. His campaign utilized email, online video, big data and some social media tools create a game-changing force.

How Donald used YouTube?

The right wing side was handled gracefully by an MCN called FreeSpeechSystems. Under this Multi Channel Network, almost all the right wing YouTube channels actively represented Republican Party candidates especially Donald Trump.

Here is the list

FreeSpeechSystems

 

Currently, apart from YouTube, Trump has 13 million Twitter followers and 13 million Facebook likes, compared to Clinton’s 10 million followers on Twitter and 8 million likes on Facebook. The social media gap between the two candidates is only made more remarkable after the consideration of each campaign ad spending as Clinton’s number balloons to $156.6 million versus $33.6 million for Trump. Trump’s campaign used three core methods to gain momentum.

  • Use of a variety of social media network
  • Know your buyer persona
  • Keep a pulse on what’s trending and comment on everything.

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Akshay Chandra

Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.

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