If you want to build a really successful brand on YouTube, the key is audience engagement. Almost everyone who sets up a channel on YouTube would kill to get loyal fan following. But not everyone can do it!
So how does one increase engagement with the audience? Here are 5 Simple ideas that can help get you started:
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Get more subscribers
The first step to follow before starting your audience engagement efforts is to build a big enough subscriber base for your channel.
Follow these tips to ensure that you get a sizeable Subscriber count:
- Misleading titles just to get more clicks is a strict NO-NO! Ensure that all your videos are titled in accordance with the content of the video.
- Blogging is a great way to add new subscribers to the channel. Find out the bloggers who write about things in your niche, and reach out to them to check if they can feature your content in their write-ups.
- Collaborate with channels that are already popular in your genre. You can pitch for a guest appearance in their videos and ask them to endorse you (Within the video content or in the description section of their video)
- Lastly, you need to have a cool CHANNEL TRAILER if you want your potential subscribers to follow you and engage. The trailers must showcase what your channel is all about.
READ MORE: HOW I REACHED 100,000 SUBSCRIBERS ON YOUTUBE
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Upload your videos at the right time:
Why the ice-cream truck stops by the school gates at the end of students’ academic day? Why The Ellen DeGeneres Show is a prime time show rather than being a late-night show?
The answer- Perfect timing. There is a popular misconception that YouTube videos are watched most during the weekends. However, according to a TubeMogul report, Weekdays have better video viewership than Sundays!
But keep in mind that this can vary slightly from genre to genre. So, you have to find the timing which suits your audience the most. You can use Vidooly to make this decision:
Try it yourself. Take a Free Trial of Vidooly.
3. Interact with your fans:
There’s no better way to engage your audience than to start a conversation with them. The simplest way to instigate a conversation is to just answer to as many fan comments as possible. It might be time-consuming but I bet you, it’ll be well worth it. Fans engage with you more when they know that you listen to them.
Another popular way of fan engagement used often by YouTubers is to ask suggestions for the next video. Epic Rap Battles and Honest Trailers do this really well in all their videos.
To manage all comments on your video centrally, you can use Vidooly’s Community Management feature. This lets you not only manage all the video comments from a central place, it also allows you to tweet the comments to your followers on Twitter!
Try it yourself. Take a Free Trial of Vidooly.
4. Use the features that YouTube offers:
If your YouTube channel is a verified account, then you can
- Upload longer videos
- Create external annotations
- Enable live streaming (This feature will help you to connect live with your fans and engage with them effectively)
- Use Google + hangouts on Air to go live and demonstrate any product unboxing, or covering live events.
Remember the Google+ hangout on air between Dalai Lama & Desmond Tutu? Lionel Messi with his fans which is conducted by YouTube channel Copa90?
5. Leverage other Platforms
Rephrasing Life is Beautiful’s famous quote:
“Remember no man (YouTube Channel) is a failure who has friends (community)”
You need to link your YouTube channel with all your social media accounts. Platforms like Twitter, Myspace, Instagram and Facebook are great for engaging with the fans. You can engage your Facebook and Twitter fans, by posting your video links or simply by explaining how you make the videos!
Akshay Chandra
Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.