How to write a script for a YouTube video can be difficult. Digital video scriptwriting and movie screenplays are two different cups of tea altogether. The script for a movie screenplay can be elaborate and expensive whereas a script used in digital mediums should be short, crisp and should catch the viewer’s attention immediately.
Here are 5 simple pointers that can guide you while writing a script for your YouTube video:
1. Basic elements:
Creating engaging videos every time can be a daunting task. You need to convey the heart of the message within the first 30 seconds of the video to catch a viewer’s attention immediately. So, before everything else, keep the following things in mind before you start jotting down the script:
- Formulate Character’s premises: Character is the quintessential part of your script as you know your story starts with a character. Your character should have some relevancy with other aspects of your film.
- Quick treatment: Create a basic model for your script that can be explained in 1 min.
- Structure: Breaking your ideas into parts helps you to concentrate on the specific part of an idea. Try to create a visual representation of your storyboard. Doing so will help your team understand the concept easily.
- Voice: Good audio quality is an absolute must. Ensure that the narration is easy to follow and recorded in clear quality. Images and background music which complement the voiceover can add to the meaning of your story.
2. Point Of View:
You need to ask yourself about the basic message that you will be communicating. Being clear about the story will help you to create a clear short content.
Ask yourself a few simple questions- “Who will watch this video”, “What is the maturity level of the audience that I’m trying to cater to”, “What can be the call to action in the video” etc.
3. The Question:
Unlike movies which need weeks and months of audience awareness before their launch, YouTube videos can hook the viewers spontaneously. And unlike movies, YouTube videos can be 2-way streets where the audience can also have a say in what they want next.
This viewer inclusion is one of the core values of YouTube that has been utilized by quite a few channels. Channels like JeremyJahns, ERB, Honest Trailers etc. apply this in almost every video they produce.
They ask for suggestions from their viewers for their next videos. And you know what; it really works! The subscribers feel more in touch with the channel and feel like insiders. That’s a fundamental step in creating a strong fan loyalty on YouTube.
4. Emotional content:
A video prank where son scares the crap of his dad will usually get more views than a reporter talking about inflation. Emotional content relates to almost everyone.
Ask yourself these basic questions before you zero in on the emotional trigger that you want to pull in the video:
- Who are the main characters?
- What will be the location of the story?
- What’s going to be Punchline of the video (the most important segment of the video which can trigger an emotion in the audience)
Don’t be in a hurry to end the video within a certain time deadline! The steady pace of the video narrative and crisp editing can help in ensuring that the video is easy to follow and isn’t drawn out too much.
A simple concept goes a long way and creating Avatar like visual effects aren’t necessary as audience view your channel without knowing what’s in the store for them.
All said and done, there is no strict rule of thumb to follow while creating a video script. Experiment with these essential tips, mix and mash them to create your own formula that works.
Remember – your video looks a lot organized and well thought out when there’s a strong script backing it up.
Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.