Video will be the future of content marketing and if you look at statistics, you will realize that it’s not an exaggeration. By 2021, 80% of world’s internet traffic will come from videos, as predicted by CISCO report. In addition to this, web users will consume more than 3 trillion minutes of video per month by 2021.
2021 is not far away, right. That is where we are heading as far as videos are concerned. With mobile devices and mobile broadband, consumers are watching tons of videos whenever they want and wherever they are. Branex – web design agency predicts eight video trends you should capitalize on this year to skyrocket your business growth.
1. Video Strategy Will Become a Priority
With statistics and trends showing a positive future for video, it is important for businesses to create a video strategy if they do not already have one. Unfortunately, most businesses do not have a video strategy yet. Did you know that most marketers believe that video content delivers the best return on their investment? That will only happen when you have an effective video marketing strategy at your disposal. Creating random videos without a video strategy is like shooting arrows in the dark.
2. Go Live or Go Home
With every social media channel launching their dedicated live video feature, live video trends is gaining steam. Brands are already harnessing the power of live video to woo their target market and broadcast live events to a global audience.
Moreover, social media users are also showing keen interest in branded video as they prefer to watch a video from a brand instead of reading the blog post. We will see more experiment with something different to differentiate them from the rest as the competition grows in live video space.
3. 360 Degrees Video
Talking about experimenting with something different, brands will use 360-degree videos more in upcoming months. With VR and AR handsets going mainstream, the focus will slowly shift towards engaging and mesmerizing the audience with VR ready video content. 360-degree videos will deliver a similar effect too.
READ MORE: How to upload Facebook VR: 3D-180 Video
The popularity graph of 360-degree videos shows an upward trend for the past couple of years and it will not stop anytime soon. 360 degree videos, VR videos or AR will transform the online shopping experience for consumers and opens up a new avenue for marketers to explore.
4. Video Storytelling
Every brand has a story and its unique way to tell it. That is where power of storytelling comes into play. Combine that with video and you get a potent weapon to attract your customers towards your brand. Whether you want to increase your brand awareness or want to get a message across to your audience or want to create a buzz, you can do that and much by using video storytelling. If done well, you video could also go viral and boost your brand reach. How effectively you tell your brand story through a video can make or break your business.
5. More Budget For Video
As mentioned earlier, videos delivers a much better return on investment as compared to other forms of content, more and more businesses will allocate more funds towards video marketing. More and more people spend more time on internet than in front of a TV set and they even consume their favorite sporting events or TV shows online. It is expected that the video ads will surpass the amount spending on TV advertisement soon. This goes to show that brands will take video more seriously and divert their energies and finances towards it.
6. Engagement Matters
I am not saying that the number of video views or the duration your brand videos is viewed by users does not matter anymore but they will mean much less when you compare it with engagement metrics in future. In fact, your videos will be judged by the engagement it receives. Additionally, videos are a great way to push prospects further into conversion cycle and take them one step closer to making a purchase. Do not forget to add a call to action in your video to tell viewers what steps they should take next. Even if they do not buy your products, you could also ask them to share, like, comments your video or subscribe to your channel. You won’t believe how many people will be willing to do that.
7. Video Ads Will Transform Advertising
Do you want to launch a paid advertising campaign? If yes, then have you considered using a video for it? I am sure that the answer to this question might be in negative, as most businesses did not even consider using a video as a medium to launch their paid advertising campaigns.
Video ads can prove to be of great help especially on Facebook, as it can help you double your conversions. You can also join hands with a popular influencer in your niche and launch a paid advertising campaign on YouTube. You will face failures along the way but you might also achieve success if you keep optimizing and improving your paid campaigns by finding and fixing its loopholes.
8. Videos Without Sound
Did you know that 85% of Facebook videos are played watched without sound? Amazing is not it? For a video marketer, this might pose a big challenge as they will have to prepare a video that can convey the message without sound. For creating such a video, it is important for video marketers to think along that lines and put them in the shoes of a viewer who will view the video without sound.
Some other video trends that deserves your attention is the rise of personalized videos. Consumers will always be ready to consume videos and businesses needs to give them that in order to achieve success. Which video trend will make the biggest impact in 2018? Feel free to share it with us in the comments section below.
Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.