Search Results for: Pinterest

Pinterest Shopping Ad campaign guide
Advertising
Vishal Sharma

How to setup Pinterest Shopping Ad campaign using Bulk Catalog upload

Since 2010, Pinterest has grown more than a social media platform; it’s more like a key marketing platform where users (Pinners) discover inspirations and ideas while advertisers and marketers showcase their brands and products. As stated by Pinterest, 90% pinners make purchase decisions on the platform, and around 70% pinners use Pinterest to discover new products. In this article, we will discuss How to setup Pinterest Shopping Ad campaign for your next marketing campaign and scale

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Pinterest Shopping Ads to self-serve via Ads Manager & new Catalogs featured image
Advertising
Vishal Sharma

Pinterest Shopping Ads to self-serve via Ads Manager & new Catalogs feature

People come to Pinterest to discover products and take inspiration from the platform before making their next purchase, and with over 290 million monthly active users, Pinterest has grown as a shopping buddy and social marketing leader. From decor ideas to style and inspire, Pinterest has ideas and interests for every logged-in user. For brands and businesses, Pinterest Shopping Ads is a game-changer to convert Pinterest traffic into sales. In the last few years, Pinterest has

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Pinterest video marketing
Lists
Salorita Mohanty

Pinterest Video Marketing: Explore Branding Opportunities with Video Pins

The aesthetically appealing and visually engaging social media platform has come a long way over the years. Being the online pinboard for fresh ideas and user-generated creativity, Pinterest has gathered much praise. Often termed as the “catalogue of ideas,” Pinterest is a social media web and mobile application company. It helps people connect with innovative and creative options relevant to their respective field of interest. The application is more than just cupcakes, DIY home décor,

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Pinterest Video Ads
Lists
Sahil Kakkar

An All-Inclusive Guide to Pinterest Video Ads

Pinterest is a platform that 250 million people use every month to pin their interests (hence, Pinterest), and share their lives. Moreover, they consider every second of it to be more fruitful than any other social media platform.  But, apart from being user-centric, Pinterest is a medium for businesses to boost brand awareness, conversions, website traffic, only to name a few. And for every dollar that a brand spends on Pinterest Ads, it generates an

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Twitter analytics
Lists
Salorita Mohanty

How to use Twitter Analytics to Improve your Marketing Campaigns?

With 330 million active monthly users, Twitter has a much serious audience base compared to that of Facebook, Instagram and Snapchat. While the other platforms stage a much wider, bigger, long-lasting scope for marketing brands, Twitter is challenging given its character limits & short span of visibility. Social media marketers have access to several insights, and data collection tools at their disposal to develop various marketing campaigns. They are available with free trials as well

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social media analytics tools
Lists
Salorita Mohanty

Best Free & Paid Social Media Analytics Tools for Digital Marketers

Statistics and numbers play a vital role in giving the right shape to a marketing idea or campaign. Knowing the what works with the audience, when and how matters a lot when a brand is planning to be regular on social media. Social media analytics tools are basically the guides that help us reach out the right audience at the most relevant time with the most accurate and engaging content. These tools are the necessities

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employee advocacy on social media
Lists
Salorita Mohanty

How to Uplift Employee Advocacy on Social Media?

Do you run a firm? Are you spearheading a team involved in marketing and advertising? Well, then you must have someday asked your employees to rate & review products, services or even the workplace itself. When consumers, partners and other stakeholders share information as well as message of subjected organisation with their networks and associated forums, it becomes viral. The spread of vision and motifs of firms through word of mouth makes the company appear

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how to start video blog
Lists
Robbert Whitticker

How to Start a Successful Video Blog with Minimal Costs

Video blogs, or vlogs, have become a popular method to share your ideas or opinions on a topic with your audience. Unlike traditional blogs, where only texts and photographs are used, video blogs transform your content into an audiovisual product. If you are interested in making a video blog with minimal costs but do not know how to start, we help you with the following tips for your video blog: Pick a topic Record a

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Video Content Marketing Strategy for Beginners A Complete Guide
Lists
Vishal Sharma

Video Content Marketing Strategy for Beginners: A Complete Guide

Videos are everywhere! In recent years, videos have taken the central spot in the digital marketing world. Videos have the power to make your promotional campaign or content marketing efforts a big success. There’s no denying that video consumption is on the increase, and a large number of businesses are taking advantage of video content to achieve their target goals. Video content marketing is the most effective medium to build an audience, create brand awareness,

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Instagram Hashtag Guide How to use Hashtag to promote your Business
Advertising
Vishal Sharma

Instagram Hashtag Guide: How to use Hashtag to promote your Business

Whether you are on any social media platform, be it Facebook, Twitter, Pinterest, you see hashtags everywhere and being a marketer, you can’t simply ignore them. Although Twitter is credited to have come up with the first social media hashtag use when a social technology expert, Chris Messina, used the hashtag #barcamp in his tweet. Now, hashtags are used by millions regularly on social media platforms. In this Instagram hashtag guide, we will try to

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Selling-on-facebook-marketplace-featured-image
Facebook
Vishal Sharma

Selling on Facebook Marketplace in 2019 like a professional

Today’s generation is opting for online purchases instead of spending their money on buying an item from a physical store. A majority of brick-and-mortar retailers and marketers are making their online presence. Around 30% of online shoppers make a purchase from a social media channel like Instagram, Facebook, Pinterest, Snapchat, Twitter, and a majority of these sales come from Facebook. For the same reason Selling on Facebook Marketplace is an opportunity to explore. Facebook is where

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Quora marketing strategy
Branded Content
Salorita Mohanty

Quora Marketing Strategy: A Complete Guide for Beginners

As the internet turns older, new technologies with smart apps and convenience enhancing websites pop up every now and then. Social media platforms are a hub to a collection of insights, knowledge, fresh ideas and information. Brands and businesses can utilize these to reach their target audience and expand overall growth. Businesses can directly connect with their customers on Quora, a platform that allows anyone to ask and answer questions, thereby establishing a one on

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How to Schedule Tweets on Twitter to Get Maximum Engagement featured image
Advertising
Vishal Sharma

How to Schedule Tweets on Twitter to Get Maximum Engagement

When it comes to social media marketing, the power and popularity of Twitter is a well-known fact, with around 67% of all B2B businesses using Twitter as a digital marketing tool. With over 330 million monthly active users and over 500 million tweets sent on the platform each day, Twitter is now a dominating social platform for marketers and businesses to not only boost traffic or establish brand awareness but also generate leads and increase

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How to schedule Instagram posts for free featured image
Instagram
Vishal Sharma

How to schedule Instagram posts for free – A complete guide for marketers

All marketing professionals are well aware as to how social media plays a crucial role in interacting with your audience and becoming a part of the conversation happening around your brand is the need of the hour. Nowadays, every business, small or big needs some marketing presence on social media. We often see marketers claiming they don’t have enough time for social media marketing, and that is why we have brought to you a guide

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Best time to post Facebook videos featured image
Facebook
Vishal Sharma

Best time to post videos on Facebook: A complete guide on Analytics

Video marketing is nothing new now and it is undoubtedly an essential part for an effective marketing strategy. In today’s hectic schedule, people prefer watching a two-minute video rather than 15 minutes reading of the same information. This time, we have brought to you, a complete guide on the Best time to post videos on Facebook so that you can easily amplify your reach. The easy-to-digest format of the video is taking over digital marketing, with

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social media management tools
Advertising
Salorita Mohanty

10 Best Social Media Management Tools to Improve Business Strategy

Every smart marketer looks out for getting most benefits from the least investment in businesses. Social media being one of the most impactful platforms to increase brand awareness gets picked by industry giants. There are many social media management tools which assist in expanding brand presence. Since digital marketing took over traditional methods, business growths have changed directions.    Social media marketing is the recognized, reliable methods to secure brands online nowadays. 90 % of

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Advertising
Carmen Lyu

How To Make Your Social Media Advertising Budget Worthy

Have you ever been excited about the excellent advertisements on social media platforms? Are you curious about why they get so many followers? Marketers strongly believe the content itself is the soul of a successful advertising. However, when we shift the traditional advertising channels to social media networking, the content may not be the only concern anymore. The social media platform you choose and the advertising strategies are the keys to get your ads noticed.

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Video Marketing
Jennifer Fernandes

6 Ideas To Keep Social Media Going

Small businesses need not remain so. Corporate history bears witness to the fact that most large corporations of today- Amazon, Virgin, McDonald’s, KFC, eBay and Dell, among others, began from garages and went on to become billion dollar businesses. Admittedly, operating a small business has inherent drawbacks. Budgetary constraints do not permit much advertizing and marketing activities.  However, with some ingenuity, you can keep developing an excellent strategy for marketing your small business and effectively

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How to get more Instagram video views?
Instagram Marketing
Akshay Chandra

Increasing views on Instagram – Why you shouldn’t go for fake views

Instagram has emerged from just being a photo-sharing app to a sophisticated video platform. At present, users on Instagram page shares an average of 95 million photos and videos per day making it one of the most lucrative platform to get famous, sharing hobbies, or promote a brand to the masses. At this point of time, every business realized the importance being present on Instagram and brands want to get every drop out of their

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Pornhub, YouTube, and Marketing
YouTube Marketing
Akshay Chandra

How Pornhub did marketing campaigns on various social media platforms.

Whether it’s a garage store, a fashion brand or an adult website; YouTube is a platform for everyone! Those who say that YouTube Marketing is not for every brand should know that adult website Pornhub has a kickass YouTube channel. In fact; its above-the-line marketing campaigns allow it to compete even with mainstream brands like Axe and Old spice! For the ones who do not know about Pornhub (a very small percentage of the readers

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Tips & Tricks
Kritika Bansal

How To Rank Your YouTube Video On The First Page Of Google Search Results

It’s easier to get targeted views once your video is ranked high on Google search results. But this requires an understanding of how YouTube videos work for Google. If you chose YouTube as a platform to upload your video, it is already showing up higher than other video platforms’ similar videos. But we still need to learn the life cycle of YouTube marketing with: How to create the right content for YouTube, technically optimise your

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fashion and beauty vlogging
Beauty & Makeup
Aravinda Holla

How fashion and beauty vloggers can use YouTube and Instagram

There was a time when movies, music and television industries used to create celebrities that people used to adore, follow and worship. But times have changed and so has the way people consume entertainment. Now we have internet celebrities – people who have become famous through online platforms. Instagram, Facebook, YouTube, Twitter and Vine; all of these platforms have their own superstars. But it is YouTube where the cream of the crop is. Stand up

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Beauty & Makeup
Akshay Chandra

Top 40 Beauty YouTube Vloggers You Should Subscribe To

So, You wanna look like Kim Kardashian by using makeup techniques like contouring that you could never do yourself? Other than booking your slot in an insanely expensive beauty parlor, the first thought a girl gets is “How can I do that myself ?” This is where the Maslow’s  hierarchy comes into the picture; where millions of teens looking their way to find the perfect DIY video on makeup tutorials. YouTube helped this NEED GAP

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