
How to build successful snapchat marketing strategy for your business
Since its inception in 2011, Snapchat has been setting new milestones. Today it’s one of the most used apps in the world with 306+ million Daily Active Snapchat users (Snapchat, 2021). Marking an increase of 51 million, or 22%, year-over-year. As of July 2021, India had the biggest Snapchat user base in the world, with an audience of 115.95 million users closely followed by The United States with a Snapchat audience base of 106 million