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Lists

Snapchat Influencer Marketing: How Brands can leverage Snapchat Influencers

Snapchat’s remarkable evolution over time not just attracted more stable users but also grabbed the notice of content creators, brands and marketers. Social media is a widely spread medium to reach most audiences and Snapchat has its own spark when it comes to targeting a specific user base. The messaging application with a distinct disappearing content facility assists its users in sharing their in-the-moment photos & videos with selected audiences of their own that makes

2 months ago No Comments

Lists

9 Best Snapchat Influencers to Follow Who Can Boost Reach

Initially, Snapchat was considered as a little more than a simple picture sharing platform for teenagers where they could share suggestive images that disappeared within 24hour of posting. The not-so-important application grew to become one of the most popular social media platforms for millennials and young teens that knew the serious potential that the app held within itself. Snapchat’s popularity grew among the young crowd and the media shared here received views as well as

3 months ago No Comments

Advertising

Snapchat Takeover: All That Successful Marketers Must Know

With over more than half of the US internet users aged between 15 to 25 were recorded to be using Snapchat in the first quarter of 2020. The social media messaging application is one of the most widely installed & regularly browsed platforms that allows people to share image & video content that disappears after a temporary period of time. There are over 229 million daily active Snapchat users who contribute towards creating around 210

8 months ago No Comments

Lists

6 Best tips and tricks to Increase Snapchat Followers in 2021

The mobile multimedia real-time messaging application has changed the way people communicated online. The texts, tweets, quotes changed into videos, gifs, and pictures with Snapchat that people used to keep each other updated. Capturing great moments in boomerangs and filtered videos makes communication as well as social media more interactive and engaging. Moreover, it allows people to snap and share media in real-time which makes it a great place for networks, brands, news, and businesses

1 year ago No Comments

Advertising

Snapchat Vs Instagram: Know which is the best app for marketers

The Snapchat Vs Instagram battle is becoming intense with each day as marketers make their way towards the best campaigns on social media platforms. Both the applications seem to be the right one for marketers and their brands to reach the right audience with appropriate content. Facts indicate a distinct line between marketing on either of these two platforms. They offer varied features and focus on different target groups that one can consider as a

1 year ago No Comments

Lists

How to use Snapchat like a pro: A Comprehensive Guide for New Users

Pictorial messaging has always helped us express our ideas more precisely and communicate effectively. Snapchat, the photo-messaging application not just assists in creating pictures and videos but also share with friends on the platform. With many new features, functional elements and regular upgrades it is important to understand how to use snapchat. The application works simply on time frames where when you receive a snap it opens for some limited time and disappears later. The

1 year ago No Comments

Lists

Snapchat Vertical Video Guide For Marketers

There was a time when vertical video was looked down upon in terms of quality and professionalism. But now the scenario is quite opposite! Vertical video is on the rise and it is revolutionizing the way we consume social video. Be it Snapchat, Instagram or Facebook the trend of vertical videos is catching up fast. Snapchat has especially played a huge role in the rise of vertical video. Snapchat boasts of more than 10 billion

2 years ago No Comments

Platforms

How Brands can use Snapchat Geofilters for Marketing

On the platform like Snapchat, ad campaigns can be pricey. As per our estimates, Snap Ads campaigns start at around $2,500/month in ad spending is you are looking for a large scale campaign across the country. For Snapchat Discover Ads, the price can get a rate of $50,000 on a daily basis. So, if you are a well-known brand like Coca-Cola, Burger King or part of big Hollywood production like The Transformers franchise, you can

3 years ago No Comments

How to advertise on Snapchat using Story Ads, Snap Ads and other features.

Advertising

How to advertise on Snapchat using Story Ads, Snap Ads and other features.

Yesterday, Snapchat announced a new update called Story Ads, that is going to be a big boon to brands and advertisers. These Story Ads is an ad format that will allow advertisers to reach audiences with the branded title in the Discovery Feed. In a way, Snapchat’s Story ads is an updated ad format of Promoted Stories. How Is Story Ads going to help? When using forbusiness.snapchat.com for your Snapchat campaign, an advertiser will only

3 years ago 15 Comments

Instagram Marketing

Snapchat’s Snap Map Gets A New Upgrade With Map Explore Feature

Snap Map is a very interesting Snapchat feature which is already used by millions of user worldwide. This feature basically allows you to share your location and start discovering Stories from around the world. Now, this simple feature has been upgraded which will now act as your personal tour guide by automatically notifying and updating you on whatever is happening around you. In order to get started with it, all you need to do is

3 years ago 1 Comment

Lists

10 Hollywood celebrities that need to be on your Snapchat!

Snapchat might have made its way to the digital world just 6 years ago but there is no surprise that the app has made a real difference! How about having Hollywood celebrities on Snapchat? Not only this, even though Snapchat has big competitors like Instagram and Facebook, it remains the Real MVP right now. And if you are not addicted to Snapchat, you have to get ready for people to question your existence! It has

3 years ago No Comments

Blogs en Español

POR QUÉ LAS EMPRESAS PUEDEN DEJAR SNAPCHAT POR INSTAGRAM

Durante el año pasado, la audiencia de Live Stories de SnapChat se ha desplomado. De hecho, Snapchat pasó de un promedio de 20 millones de espectadores al día a un promedio de 10 a 20 millones de espectadores por día, con múltiples compradores de medios confirmando que en la mayoría de los casos la audiencia diaria para Live Stories ha bajado. Pero mientras que SnapChat’s Live pierde su atractivo para las empresas, Instagram se ha

4 years ago No Comments

Blogs en Español

Instagram Esta Listo Para Atacar A YouTube Y Snapchat En Otra Arena

Intagram de Facebook está preparando lanzar una característica de video en vivo atacando directamente a competidores como YouTube y Snapchat. El CEO de Instagram Kevin Systrom confirmó la nueva característica el jueves pasado. La nueva característica trataría de video en vivo pero no confirmo cuando estaría disponible en la aplicación ni tampoco en que países. “La vida es verdaderamente emocionante para nosotros. Creo que puede mejorar lo que estamos haciendo.”, dijo Systrom al Times. “Si

5 years ago No Comments

Blogs en Español

Messenger Day: ¿El Nuevo Snapchat de Facebook Messenger?

En Agosto nos dimos con la sorpresa del lanzamiento de una característica que Instagram desarrollo idéntica a la característica historias de Snapchat. ¿Ahora es el turno de Facebook Messenger? Pues así es, la aplicación de Facebook está planeando incluir un tipo de Snapchat dentro de su aplicación, haciendo a este el nuevo clon de la característica de historias de Snapchat. La nueva característica de la aplicación fue lanzada en Polonia en modo de prueba. En

5 years ago No Comments

Online Video News

Spectacles: Los Lentes de Sol de Snapchat que Graban Videos

“Imagina uno de tus recuerdos favoritos. ¿Qué dirías si pudieras volver atrás y ver ese recuerdo del modo que los experimentaste? Es por esto que construimos Spectacles.” – Evan Spiegel – CEO de Snapchat. ¡Rayos! Al parecer hay un nuevo Google Glass en el barrio. Bueno, más o menos, y ahora proviene de la compañía conocida formalmente como Snapchat. Hace unos años todo escuchamos hablar sobre el nuevo producto de Google, el Google Glass, pero

5 years ago No Comments

Instagram Marketing

Instagram Admits It Copied Snapchat’s Stories + Controversy Update

Last Tuesday Instagram’s new update offered a “Stories” feature and since then it is being called out for blatantly ripping off Snapchat. Instagram Stories is a new feature that lives at the top of your newsfeed and allows you to pop in a stream of photos that expire after 24 hours, just like Snapchat. With a little tweaks, Instagram took Snapchat’s confusing interface and made it easy to use, enjoyable, and available to its millions of

5 years ago 1 Comment

Lists

25 Popular YouTubers You Should Follow On Snapchat Today!

Snapchat is the Real MVP right now. If you’re not updating your story or sending funny filters to your friends, they might they think you’re either depressed or dead. And if the videos and daily vlogs of your favourite YouTubers aren’t enough, here’s list of most popular YouTubers on Snapchat, with their usernames and all! YouTube ships you need to follow: 1. Jaspoli: Joe Sugg- thatcherjoe Caspar Lee – casparlee1994 Oli White – oliwhite1 My

5 years ago 2 Comments

Online Video News

Snapchat Video from Inside the Orlando Nightclub Shooting shows Final Moments of a Victim

WARNING: The following video contains scenes some viewers may find upsetting One of the Orlando massacre victims filmed the moment gunshots rang out as terrorist Omar Mateen carried out his mass shooting in Pulse nightclub on Sunday. Amanda Alvear, 25, shared the footage with friends on Snapchat. The clip was posted online by a man who claimed it was recorded by Alvear. During the night, she had posted a series of upbeat videos that showed

5 years ago 2 Comments

Instagram Marketing

How brands are using Snapchat as a Marketing Strategy

Challenging the notions of ‘evergreen content’ this app has rightfully made its limitation as its strength. (Remember twitter and its 140 characters.) From its humble beginnings of starting out as a veiled Snapchat, it has gained momentum by ascribing to the adage of less is more. The app uses audio-visuals and snaps as a medium of exchange and is already rated above Instagram and foursquare. However, the content’s ‘self-timed –destruction’

6 years ago 1 Comment

Lists

Importance of Memes in Social Media Marketing for Brands & Creators

Major surveys have found that a human mind can retain up to 65% of the visual content 3 days after viewing it in comparison to just 10% retention in the case of text-based content. It is an obvious inference that we can draw from the natural social media trends these days. Right from the high viewership rate of YouTube to the increasing spike in the user base of popular social media platforms like Snapchat and

1 week ago No Comments

Lists

Most Effective Brand Marketing Strategy for Marketers in 2021

A deadly virus, uncertain pandemic, continuous series of lockdowns and unlocking, curfews and barricading, the year 2020 left people confused. While the times are uncertain and sad for us, many companies & brands have taken appropriate measures to help governments as well as the public in straightening the curves. The unfortunate rise in COVID-19 cases led to several changes on various fronts. Right from starting the work from home culture to maximum dependency on the

1 month ago No Comments

Lists

Social Media Pros and Cons: The Ultimate Guide for Marketers

As marketers, we have used social networking sites like Facebook, Twitter and LinkedIn beside social sharing applications such as Instagram and Snapchat. All of this has placed the platforms & channels at top of all other media of promotion & reaching people. There is no doubt that social media has transformed into the juggernaut of modern marketing as well as advertising. These days Business and brands depend completely on the social media platforms to recognise

4 months ago No Comments

Facebook

Selling on Facebook Marketplace in 2021 like a professional

Today’s generation is opting for online purchases instead of spending their money on buying an item from a physical store. A majority of brick-and-mortar retailers and marketers are making their online presence. Around 30% of online shoppers make a purchase from a social media channel like Instagram, Facebook, Pinterest, Snapchat, Twitter, and a majority of these sales come from Facebook. For the same reason Selling on Facebook Marketplace is an opportunity to explore. Facebook is where

6 months ago No Comments

Advertising

Website Vs Social Media: Know the Best for your Brand in 2021

The COVID-19 pandemic led lockdowns were immediately succeeded by the quick accession of the popular work from home culture. Brands and companies were shut and employees managed their duties through the internet and communication networks that saved them from many energy-draining activities like commuting to and fro to offices. Many started diverting and utilizing their saved time, energy and efforts into pursuing their passions and getting started with side businesses online. In the last few

7 months ago No Comments

Lists

Implementing Reddit Marketing Strategy to Increase Business Engagement

With over 430 million active monthly users worldwide, Reddit is the 6th most popular social media platform in the US. It is surely one of the most regularly visited platforms that supports a diversified audience community that create several opportunities for brands to thrive in the market. Reddit is the right place for any marketer or brand that is looking towards promoting offers to relevant audiences, understand the demand and accommodate the required changes as

7 months ago No Comments

Lists

6 Education Video Marketing Trends for 2020

The amount of educational content is constantly growing. Online learning is simple, affordable, convenient, and people love it. It is much easier to help your customers understand the product or convey key ideas through videos. User loyalty to the brand only grows with the appearance of tutorials and how-to videos from the company. For example, writing services for students post videos on subjects like how to write essays, how to write effective research papers, and

7 months ago No Comments

Lists

Top 5 Influencer Marketing Trends of 2020: Where to Dive Into

Influencer marketing has come a long way, exploding into one of the hottest marketing areas. This area keeps thriving, as industries focus more on influencers over celebrities. This, in turn, translates in the growing spends: according to recent figures, 66% of marketers intend to invest more in their influencing this year. As you may guess, channels and platforms where influencers can build their presence in 2020, go far beyond YouTube or Instagram. To help you

10 months ago No Comments

Instagram

Instagram QR code launched- Users can now generate scan-able QR codes

The most popular video and photo sharing social media networking site Instagram have launched its QR code system to create a flexible space for users. These QR codes are scan-able by third-party camera applications thereby assisting individuals & businesses in many online activities. Two years back Instagram launched a feature called Nametag that served the purpose of connecting people you have met latest. It showed a scan-able space with the user name on it that

10 months ago No Comments

Lists

Launching Twitter Fleets in India: A version of Instagram stories

Twitter experiments its take on Instagram and Snapchat stories with the new 24 hours existing/visible Fleets that will change the way people used the platform. Managing director at Twitter India, Mr Manish Maheshwari was quoted saying: “India is important for Twitter since it is one of our largest and fastest-growing audience markets globally, we are excited to bring the Fleets to experiment to India and make it one of the first three countries in the

1 year ago No Comments

Lists

How are brands using TikTok to reach new audiences?

TikTok may be a young app, but it already has overthrown platforms like Snapchat. The new app (that allows users to create videos, adding music and special effects) registers over 500 million monthly active users. The app was designed to address Millennials and Gen-Z individuals, but because of its booming success, brands have also started to register and produce content. And according to HubSpot, more companies should use TikTok because the platform is filled with opportunities

1 year ago No Comments

Lists

How to use Twitter Analytics to Improve your Marketing Campaigns?

With 330 million active monthly users, Twitter has a much serious audience base compared to that of Facebook, Instagram and Snapchat. While the other platforms stage a much wider, bigger, long-lasting scope for marketing brands, Twitter is challenging given its character limits & short span of visibility. Social media marketers have access to several insights, and data collection tools at their disposal to develop various marketing campaigns. They are available with free trials as well

1 year ago No Comments

Facebook

Know how to create a Facebook Giveaway: A Complete Guide for Marketers

A blog on Facebook barely need an introduction nowadays. It is normal to not be an active Facebook user but if you haven’t heard about this social media platform then, maybe you are extraterrestrial. Expected to cross the bar of 1.69 billion global users, Facebook has literally connected people from nooks and corners of the world. With such diverse audience and power to easily mould customer, brands pick the social media site for their major

1 year ago No Comments

Lists

How to Create a Successful Social Media Video Strategy

Video content has embarked upon a journey to dominate textual content with social media being the prime example. A 2016 Adélie Studios report claimed that social video generates 1200% more shares than text and images combined. These stats are 4-year old; presumably, their numbers are even higher now. But this does not mean you should start posting videos right away without a strategy. If you do, you will be wasting your resources and a massive

1 year ago No Comments

Lists

Most loved Bollywood stars on TikTok to check out now

With over 1.5 billion downloads by now, TikTok is a quick expanding and growing application all over the globe. While India is the country with maximum number of downloads followed by China and the US, Bollywood stars on TikTok are nowhere behind the list of top users. Video making and photo publishing applications have made communication more easy and entertaining due to which there are more users on apps like snapchat, Instagram and TikTok. There

1 year ago No Comments

Advertising

Best Podcast Marketing Tools for Audio Content Creators and Podcasters

In our previous blogs, we have discussed the steps to record podcast along with the best of the tools and techniques to assist audio content creators. Right from picking the proper hosting platform to cutting, trimming, editing and improvising records, podcasters have a lot to before the final launch. After learning several techniques and tools to create, edit and launch podcasts, it is important to know how to promote the same for greater reach. It

1 year ago No Comments

Lists

7 Best Voot Select Web Series to binge watch on the weekends

Voot is the Indian subscription based video-on-demand (SVOD) site that streams varieties of shows, web series and originals. The online video streaming website has regular show updates which include reality shows, drama series, TV serials and its own originals. Voot web series are few of those most engaging content that widens in terms of audience and continues to grow every day. The shows are unique while the engaging content keeps the right grip over their

1 year ago No Comments

Twitter facts and statistics featured image

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36 Interesting Twitter Facts and Statistics in 2019 that You should Know

In 2006, Twitter co-founder Jack Dorsey began an SMS -based messaging platform, initially known as “‘twttr.” The idea later evolved with Dorsey’s co-founder, Evan Williams. Today, Twitter is one of the most popular social media platforms. Social networks like Twitter, Facebook, Instagram have seen fierce competition among themselves owing to rising competition to rule the Internet. It’s almost the end of 2019, and at the start of every year, we need a quick brush-up of

2 years ago No Comments

Advertising

WhatsApp Marketing Strategy for Business: A complete guide for beginners

When we hear the phrase social media marketing, social platforms like Facebook and Twitter hit your mind. However, messenger apps like WhatsApp have caught up to major social networks when it comes to the user base, and that is why we need a WhatsApp marketing strategy. WhatsApp, with approximately 1.6 billion monthly active users spreading over 180 countries, is now the most popular mobile messenger app worldwide, outranking Facebook Messenger and other social giants. With

2 years ago No Comments

Instagram

7 Instagram Story Ideas to Increase your business visibility

Instagram stories are just the right place to blow your trumpet, beat the drums and strike the strings of the chord for your brand. Promote that product, unbox it live, advertise creatively and give shout outs to important associations in the stories. Instagram stories are versatile and come with a wide range of tools, techniques, effects and filters that can oomph up your marketing interests. We agree that just uploading random Instagram stories is not

2 years ago No Comments

Branded Content

Quora Marketing Strategy: A Complete Guide for Beginners

As the internet turns older, new technologies with smart apps and convenience enhancing websites pop up every now and then. Social media platforms are a hub to a collection of insights, knowledge, fresh ideas and information. Brands and businesses can utilize these to reach their target audience and expand overall growth. Businesses can directly connect with their customers on Quora, a platform that allows anyone to ask and answer questions, thereby establishing a one on

2 years ago No Comments

Advertising

How to Effectively use Twitter Moments for your Business?

Are the overflowing feeds and noisy posts shadowing your brand’s presence? If you want to curate longer content into interesting tweets that stands out, Twitter Moments for businesses are here! “Twitter Moments let you tell a story that goes beyond one Tweet and highlights different perspectives” Twitter Moments is a content creation and curation tool that helps in consolidating best tweets relevant to a specific topic. The content gathered can be presented in a single frame slideshow

2 years ago No Comments

Advertising

YouTube Introduces New AR Selfie Filters for YouTube Stories

Since the first video was uploaded in its platform in April 2005, YouTube, now owned by Google had been one of the leading digital video platforms till other social media players entered the market, thus leading to the current Social Media Revolution. Many new innovations were introduced by new entrants and existing players adding more options to content creators and advertisers. One such innovation was “Stories”, where content expires after 24 hours. This feature was

2 years ago No Comments

Facebook

Facebook Ads Strategy for Musicians

Social media marketing holds a significant role in promoting brands. Marketers these days strategize the campaigns that ensure reasonable engagement rates at lower investments. Advertising online can be subdivided into many types, and their usage depends on: Audience targeted Type of service/product Type of engagement desired Facebook ads strategy for musicians is popular amongst marketers in music industry, and utilizing it for promoting art is an excellent way of exposing talents to their respective fans.

2 years ago No Comments

Lists

Best emoji apps for content creators on Android & iOS

Today almost everyone uses emojis and is in search for Best Emoji Apps, be it lightening up the conversations, conveying your expressions, to spruce up your posts on social media, making texting more interactive and much more. These small cute emoji icons, which are around 2666 in number, far more than human expressions themselves, are making big changes in the business world too and even world’s biggest companies, like Pepsi, Starbucks, have created their emojis

2 years ago No Comments

Instagram

How Instagram Ads Can Help You Grow Your Business in 2019?

If you’re promoting your business online, missing out on Instagram may hit your business hard. Here’s why. 2018 was the year of Instagram as the platform touched the 1 billion monthly active user mark bringing in ad sales worth $8 billion and has emerged as one of the most influential marketing channels of today’s times. Compared to other social channels, Instagram’s presence is more prominent. It has more than 500 million daily active users as

2 years ago No Comments

Entertainment

Top TikTok Users in the USA who have made it Big on the Platform

TikTok, a Chinese video-sharing app which was previously known as Douyin and later merged with Musical.ly, keeping the title Tiktok has gained immense worldwide popularity since its launch in 2016. With its rise, the top tiktok users have also reached heights and now have become celebrities. TikTok has become a medium to reach out to a larger audience within a few seconds of posting a video, and it becomes much more encouraging when you participate

2 years ago No Comments

Facebook Video Marketing

How Video Platforms Like Facebook & YouTube Are Effective For Video Marketing

The world, that we currently live in, is very high-paced and our lives’ tempo grows accordingly every day. Due to the rise of Internet, we now have a crazy information consumption level. That surely does not make marketers’ job any easier as it means that promoting materials now have to be a lot more creative and, more importantly, persuade a potential customer to buy the product in shorter amount of time. This is why videos

2 years ago No Comments

Facebook

Facebook Vertical Video Guide for Beginners

Video has been the most engaging form of content in Social media. Video content also has seen the most changes and updates for online video industry than any other form of content. Vertical videos which once were counted as low-quality video content, have now emerged as one of the most engaging video formats in online video platforms. From stories to native video posts and Facebook video ads, a Vertical video is ruling every video format

3 years ago No Comments

Lists

YouTube Stories Feature Rolls Out To Creators With More Than 10,000 Subscribers

In November 2017, YouTube rolled out its new feature called ‘Reels’ which was basically the platform’s take on the Stories feature which is now available on almost all the top social media platforms. This rollout was YouTube’s attempt to take them further than a video hosting site and add furthermore elements of social networking. In June 2018 at the biggest digital video convention VidCon, YouTube renamed this feature simply as “YouTube Stories”. It was also

3 years ago No Comments

Lists

How Jukin Media is Making User Generated Videos go Viral and Break the Internet?

Do you enjoy seeing real life user generated videos on Social Media? Extra brownie points when you get a compilation of all epic fails and awesome things people are doing throughout the world at one place. Sounds like a good idea? Well the good idea has been put to great use by Jukin Media. A company which buys user generated license videos from the internet and uses it under its brand name to make it

3 years ago No Comments

Instagram

5 Innovative Ways You Can Use Instagram Story Highlights

Amongst all the social media platforms out there, Instagram has gradually turned out to be the go-to platform for this generation. Even after replicating the Snapchat Stories feature with their own version as Instagram Stories, it was a success. It doesn’t stop there though, soon the Instagram Story Highlight feature was announced to make it something more than Stories that disappear after 24 hours. What is Instagram Story Highlights? Instagram story highlights feature that shows

3 years ago No Comments

Online Video News

Top Key Takeaways From VidCon 2018

The way we engage today in this highly connected world is transforming constantly and the boom of online video is one aspect which cannot be ignored. VidCon has emerged as a remarkably new medium, placing itself at the epicenter of this transformation. The event is meant for people with similar passions to converge and connect with each other as well as organizations/businesses who are interested in teaching and learning the techniques of this emerging industry.

3 years ago No Comments

News

Instagram Rolls Outs New Nametag Feature So That You Can Follow Friends IRL

We meet a lot of people in real life and sometimes when you want to follow them on social media, it can be a challenge to find their profile. Instagram is making that easier for you now with their new Nametag feature. What is this Instagram Nametag feature? It simply shows your Instagram username on your phone in a convenient format allowing it to be scanned by your prospective follower. There are customizations also available

3 years ago No Comments

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