Search Results for: influencers

Indian male beauty influencers
Beauty & Makeup
Salorita Mohanty

Boys & Beauty: 7 Inspiring Indian Male Beauty Influencers Who are Slaying it!

Comfort constitutes most of the men’s couture. Right from the purple velvet sherwanis to the kings adorning the pearl necklaces, India holds the historical record of some well-suited gentlemen.  Fashion came more naturally to the counterparts of the males in the country. We can assume the culture, diversity, societal norms, and ethnicity to be a reason behind it.  Fashion to men remained a perplexing topic until social media influencers made it easy with their creative

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Indian Instagram LGBT influencers
Instagram Influencers
Salorita Mohanty

Top 13 Indian LGBT Influencers on Instagram

India is a diverse country with 9 prominently recognised religions, 22 official languages in 13 different scripts & 720 dialects with many yet to be researched and 2293 political parties staging separate ideologies. Constitution stands in support of its people in all forms, yet the questions arise. Confusions prevail and certain communities stay barred from exercising their fundamental rights & duties. Indian Instagram LGBT Influencers paint a different art and write separate story about the

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Twitter Advanced Search
Instagram Marketing
Meghna Jain

How to Use Twitter Advanced Search Feature to Reach out Influencers

We know that millions of digital marketers, brands, online junkies are tweeting, It’s just too noisy!! It is quite a tough task to find the relevant Tweets. But one can use the lesser known ‘Twitter advanced search’ option to find the relevant twitteratis. This advanced search allows one to find a twitter handle in a crowded forest of 200 million active users! You can use Twitter advanced search results to include filtering options like words,

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Christmas themed Marketing Campaigns by Brands
Advertising
Vishal Sharma

Christmas themed Marketing Campaigns by Brands in 2019

Christmas is already around the corner, and this is the time when people get together, spend some quality family time and, of course, spend a copious amount of money on holiday shopping. Holiday shoppers have increased with smartphone usage and from online gift ideas to browsing Christmas products, you can find everything wonderful about Christmas on the Internet. For brands and businesses, whether an eCommerce market or retail outlet, this is the most profitable time

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How to Make Money with Twitter Account A Comprehensive Guide featured image
Advertising
Vishal Sharma

How to Make Money with Twitter Account: A Comprehensive Guide

Social media has now become a sea of opportunities where you can make money, and Twitter is no different. Whether your a blogger or a business owner, you likely have a Twitter account to promote your business or brand. Apart from where one gets the latest news and trends, Twitter users have not one but various ways to make money with Twitter account they have. In Q3 2019, Twitter recorded 145 million average monetizable daily

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Instagram Hashtag Guide How to use Hashtag to promote your Business
Advertising
Vishal Sharma

Instagram Hashtag Guide: How to use Hashtag to promote your Business

Whether you are on any social media platform, be it Facebook, Twitter, Pinterest, you see hashtags everywhere and being a marketer, you can’t simply ignore them. Although Twitter is credited to have come up with the first social media hashtag use when a social technology expert, Chris Messina, used the hashtag #barcamp in his tweet. Now, hashtags are used by millions regularly on social media platforms. In this Instagram hashtag guide, we will try to

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what is content curation
Lists
Salorita Mohanty

What is Content Curation? Best ideas to curate great content for your brand

“Content is king” is a renowned phrase in the digital marketing industry. Professionals dealing with online advertising, SEO and content marketing know the value of assembling appropriate content to attract audience. Uploading content is just not enough to make the brand visible because engagement depends on the amount of information and level of presentation. Readers, listeners, audiences in general always look for right information, attractive layouts, simple & understandable content. Creators and brands seldom get

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Instagram story ideas
Instagram
Salorita Mohanty

7 Instagram Story Ideas to Increase your business visibility

Instagram stories are just the right place to blow your trumpet, beat the drums and strike the strings of the chord for your brand. Promote that product, unbox it live, advertise creatively and give shout outs to important associations in the stories. Instagram stories are versatile and come with a wide range of tools, techniques, effects and filters that can oomph up your marketing interests. We agree that just uploading random Instagram stories is not

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best LGBTQ Facebook pages
Facebook
Salorita Mohanty

Best 8 LGBTQ Facebook pages to Follow for positivity in life

I consider myself as a cisgender ally of the LGBTQ community and totally acknowledge the fact that they still face discrimination. Majority of society, in the name of gender, sexual preference and other factors refuses to treat the community as an equal. And this societal behaviour is WRONG! Many movements, campaigns & strikes have taken to the streets to demonstrate real issues faced by the community yet voices go unheard. With the gradual boom in

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how to promote a podcast
Lists
Salorita Mohanty

How to Promote a Podcast to get more reviews and Grow Your Audience

With a steady growth over the years, Podcasts are all over the world. There are over half a million active podcasts being consumed by a gradually expanding market worldwide. As millions of episodes get aired regularly in 100 different languages, Pod catchers are refining their programs and developing advanced tech to match the demands. If you discuss with podcast hosts and companies releasing episodes on how to promote a podcast, then you’d know that marketing

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Best Practices for Facebook Business Marketing in 2019
Facebook
Vishal Sharma

15 Best Practices for Facebook Business Marketing in 2019

When it comes to social media marketing, Facebook still remains the undefeated champion even after more than a year of criticism over mismanagement of data and privacy concerns. With over 2.4 billion monthly active users, Facebook has a massive audience reach, which is impossible for any marketer to ignore. For business owners concerned about Facebook Business Marketing, Facebook has become one of the leading social media spots in terms of engagements, conversions, sales, and branding.

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Video Marketing Events
Lists
Sidharth Jena

9 Must Attend Media & Entertainment Events for Digital Video Professionals

Events, Tradeshows, Conferences, Conclaves, Summits etc play a very pivotal role in the growth of companies in every industry. Such gatherings are amongst the few occasions where the best from every industry gather under one roof to discuss and debate the way forward. These gatherings also help many companies in establishing direct contact with their potential customers, diversifying their customer base and learn about upcoming and current cutting edge technologies in the market. Out of

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How to Schedule Tweets on Twitter to Get Maximum Engagement featured image
Advertising
Vishal Sharma

How to Schedule Tweets on Twitter to Get Maximum Engagement

When it comes to social media marketing, the power and popularity of Twitter is a well-known fact, with around 67% of all B2B businesses using Twitter as a digital marketing tool. With over 330 million monthly active users and over 500 million tweets sent on the platform each day, Twitter is now a dominating social platform for marketers and businesses to not only boost traffic or establish brand awareness but also generate leads and increase

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how to use TikTok
Lists
Salorita Mohanty

How to use TikTok: A Complete Guide for Beginners

Amidst quick changing cultures and trends, TikTok is a popular internet app that basically keeps most of the teens and adults occupied. Have you not come across the challenge and duet videos that are popular on the platform? Cringe worthy, weird, funny, and one of its kind videos have become viral on this social media platform which has gained a lot of following over the years. With over 500 million people using the application, TikTok

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Instagram growth strategy
Instagram
Salorita Mohanty

Instagram Growth Strategy: How to grow following on Instagram quickly

Promoting a business without trying out the digital media options might be a slow route towards achieving your organizational goals. It’s like climbing a mountain without the essential gears. But don’t worry, if you are reading this blog then your journey to reach to the top is going to get easier. Doing a business, retaining customers and ensuring revenue growth is a difficult task without the help of social media platforms. Moreover, your customers can

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Getting Started with a Podcast
Lists
Sidharth Jena

Podcasting Tips for Beginners: A complete guide to setup your own Podcast

Content comes in various types be it text, image, video or the very recent form, Podcast. Brands and Content creators have time and again improvised their content options based on their requirement, target audience and product/service they intend to promote. Many leading individual influencers and brands have taken up Podcasting and have been very successful in scaling up their influence and brand value in the world of Social Media. From the likes of Gary V to

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video content creators
Lists
Salorita Mohanty

10 Must Attend Events for Online Video Content Creators

With quick evolving marketing trends, digital platforms are the hub of everything popular.  Nowadays, it is essential for Video producers, digital marketers, YouTube influencers, and all video content creators to understand video marketing. To achieve business success, brands and creators must utilize online tools, techniques, and platforms. Budding online video content creators involve the aggregate strengths of the internet to drive traffic, increase sales, and convert viewers to customers.  Trade fairs, events and business conferences

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LinkedIn Live streaming featured Image
Lists
Vishal Sharma

Microsoft Launches beta first LinkedIn Live Streaming feature on invite only basis

Microsoft-owned, LinkedIn is a professional social platform for those who are looking for new opportunities in their careers and are interested in making connections with other professionals. LinkedIn has always focussed on building a trustworthy environment where professionals with a professional ID get an opportunity to present themselves, share credible content, and take and give professional help. There is no denying that video is the fastest-growing format with a high engagement rate and LinkedIn too

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Instagram Giveaways
Instagram
Salorita Mohanty

Learn the Best Ideas and Examples to Run Instagram giveaways

Over the course of few years, major brands, home-based businesses, individual creators and local shop owners have been driving traffic, generating leads and doing better on Instagram, a social media platform that has become a hub for artists, musicians, niche brands and more. Instagram is the place where creators and influencers discover ideas, talents, opportunities and appropriate ecosystem to develop other skills as well. Why do business on Instagram? Around 80% of Instagram users follow minimum

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Advertising
Salorita Mohanty

How to Effectively use Twitter Moments for your Business?

Are the overflowing feeds and noisy posts shadowing your brand’s presence? If you want to curate longer content into interesting tweets that stands out, Twitter Moments for businesses are here! “Twitter Moments let you tell a story that goes beyond one Tweet and highlights different perspectives” Twitter Moments is a content creation and curation tool that helps in consolidating best tweets relevant to a specific topic. The content gathered can be presented in a single frame slideshow

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YouTube Vs YouTube Music app
Entertainment
Salorita Mohanty

YouTube vs YouTube Music App: Know the Plans and Features

Google’s performing video streaming platform now serves multiple purposes online with its different business verticals. YouTube has expanded in all dimensions and is one of the most searched websites on Google. If the internet is the hub of intelligent discoveries, YouTube is the most popular and widely utilized idea. Right from tons of curious cat videos to thousands of product reviews, the platform has got something for everyone. YouTube Vs YouTube Music app Going by

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Top 12 Most Popular TikTok Stars in Pakistan who are now celebrities
Entertainment
Vishal Sharma

Top 12 Most Popular TikTok Stars in Pakistan who are now celebrities

Rise of TikTok is nowhere near to an end. TikTok fan count is increasing with each passing day, and users from all parts of the society with different backgrounds are now turning into celebrities. Earlier we wrote about Top TikTok users in USA, UK and India and this time we will dive into some of the Popular TikTok Stars in Pakistan. There are people who consider that the content on TikTok isn’t at par with

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How brands are using Tiktok for branded content through UGC collaborations
Lists
Vishal Sharma

How brands are using TikTok for branded content through UGC collaborations

TikTok, with its short and crisp content, has gained a lot of traction in the marketing sector. Brands from all industries are using the platform to enhance their presence. TikTok for branded content is gaining popularity among the advertising sector and brands are making collaborations with the TikTok creators to target the niche they want and making the placement more authentic. Using our analytics to track TikTok for branded content, we have mapped TikTok content

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best brands on Instagram
Instagram
Salorita Mohanty

12 Best Brands on Instagram to Follow in 2019

Instagram launched in 2010, has come a long way from its insignificant beginnings. Initially, the visual social media platform was treated as a place to share picturesque brunch groupfies & filtered selfies. As the audience preferences changed, the platform recognized the high potential for brands and made space for them. The best brands on Instagram utilized this chance to get optimum benefits while setting examples for the Instagram rookies.  Nowadays, Instagram is one of the

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social media management tools
Advertising
Salorita Mohanty

10 Best Social Media Management Tools to Improve Business Strategy

Every smart marketer looks out for getting most benefits from the least investment in businesses. Social media being one of the most impactful platforms to increase brand awareness gets picked by industry giants. There are many social media management tools which assist in expanding brand presence. Since digital marketing took over traditional methods, business growths have changed directions.    Social media marketing is the recognized, reliable methods to secure brands online nowadays. 90 % of

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TikTok 'you are in control' video series
Lists
Salorita Mohanty

TikTok ‘you are in control’ video series to educate its 1 Billion community

Short video sharing app TikTok crossed 1 Billion worldwide installs on the app store and google play. This set a bench mark for non-game video applications. The popular app is expanding in terms of installs thus becoming a lead among the short video non-game applications.  The company now focuses on online safety of its users therefore developing advanced privacy setting, security and safety policies. TikTok ‘you are in control’ video series targets all users on app

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Industry Insights
Akshay Chandra

Ecommerce brands on YouTube – Year 2018-19 | Report

With almost 2 billion monthly users on YouTube, it is a no surprise that online sellers are switching to this platform to post their ads and videos. Since the domain is e-commerce, people look for the products and their demo videos online. Providing apt ads based on search mechanism already has proven solutions for the brands. “How-to” searches are on the rise on YouTube. Like the billboards that we see on the highways, YouTube channels

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how to make money on Twitch
Advertising
Salorita Mohanty

Learn How to Make Money On Twitch by Streaming Videos

.Earning a living online is no more a new thing. We know popular influencers and celebrities who make money on Twitch & other platforms on the World Wide Web. Twitch streamers nowadays make a living from paid subscriptions, bits, influencer marketing and donations. People make money on Twitch in various ways thus it has become a reliable platform for a lot of fans and gamers.  When you analyze a streamer’s channel properly, you will find a

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branded content ads
Advertising
Salorita Mohanty

Instagram Introduces Branded Content Ads for Advertisers

Creator’s organic content posts are now available for brands for advertising on Instagram. Instagram branded content ads are suitable for companies looking to make good ROI’s, reach broader customer base online and influence the right markets.  Instagram considered the requests from brands on adapting organic influencer posts in their ads and developed tools for the same. Business houses can now utilize their influencer content directly in the advertisement campaigns. The tool enables the advertisers and

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TikTok Stars in UK and London
Lists
Vishal Sharma

Top TikTok Users in the UK who are now TikTok Celebrity

TikTok, a Chinese video-sharing app which was previously known as Douyin and later merged with Musical.ly, keeping the title Tiktok is one of the most popular social video apps, especially among teenagers and it has gained immense worldwide popularity since its launch in 2016. With its rise, the top tiktok users have also reached heights and became tiktok stars and now have become celebrities. TikTok is getting used to upload and watch short videos with

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Twitch Prime
eSports
Salorita Mohanty

What is Twitch Prime? Know its benefits for Online Gamers

Virtual reality, artificial intelligence and digital transformations have moved from being a science & fiction idea to being a critical part of our everyday lives. Gamers have turned influencers while gaming has become a lifestyle in itself. Digital platforms have promoted ideas, codes, applications and sites with exclusive gaming content. Gaming companies have now shifted from app store purchasing to live streaming of favourite games.   What is Twitch Prime? Twitch prime is an elite version

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Aastha Gill-TikTok Song ICC World Cup 2019 anthem
eSports
Vishal Sharma

ICC World Cup 2019 anthem ‘Jeetega Saara India’ ft. Aastha Gill on TikTok rocks India

The sporting world has already geared up on full swing for this summer’s grand cricket tournament, ICC Men’s Cricket World Cup 2019 scheduled from 30th May to 14th July. ICC World Cup 2019 will be held in England over a span of 15 days, with cricket lovers witnessing 48 matches between 10 international teams, each fighting for the winner’s trophy. With the ICC World Cup 2019 anthem by LORYN and Aastha Gill, the whole world is set to

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BEAUTY BRANDS ON YOUTUBE
Beauty & Makeup
Vidooly Team

BEAUTY BRANDS ON YOUTUBE – ANALYZING YOUTUBE CHANNELS OF 77 BEAUTY BASED FMCG PRODUCTS

Social media marketing for beauty products is essential because people watch a lot of tutorials/ videos as the usage instructions printed on the product are inadequate, especially Make-up products. People trust the views of influencers and beauty bloggers when they see the real application and usage of these products. For example, Lakme launches a lipstick variant where all the colors might not be equally good or pigmented. Hence, it’s the reviews which the consumers trust.

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Lists
Akshay Chandra

YOUTUBE MONTHLY REPORT 2019 | VIDOOLY

The surge in video content creation on YouTube India has created a new definition of content creators. Now, Indian creators are recording, vlogging, live streaming games, editing their own videos, and creating a wide variety of web series that can give T.V soaps run for their money. For example, in 2014, only 16 Indian content creators on YouTube had more than 1 million subscribers which included the likes of A.I.B and T.V.F. Now, in 2019,

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LinkedIn video
Lists
Salorita Mohanty

How Brands can leverage LinkedIn Video in 2019

LinkedIn video marketing feature was launched in 2017, and there was a revolution witnessed across industries that used social media for their branding purpose. LinkedIn internal surveys and study reports confirmed that LinkedIn video marketing was three times more engaging and successful than content posts. In a year, LinkedIn Video posts generated over 300 Million impressions on the platform, which is vast than ever before with other types of marketing techniques. Apart from setting benchmark

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TikTok marketing for business
Facebook
Salorita Mohanty

Tiktok Marketing Strategy for Business: A Guide for Beginners

The former Musical.ly that was taken over by ByteDance, a Chinese company in 2016 turned into becoming one of the most profitable and downloaded apps in the world. Now known by the name TikTok, this free app is a combination pack of the vines, Twitter, and Instagram. TikTok, with over 500 Million monthly users has surpassed the total download records of Instagram in the first half of its release. TikTok marketing strategy is the talk

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Digital-Video-Meetup-4th-Edition-Featured-Image
Coming soon
Rahul Aggarwal

Vidooly Presents Digital Video Meetup (DVM) for Content Creators

In India, there has been a rise in content creation & consumption on social media platforms and video platforms. With the rise of popular Youtubers and Influencers like Bhuvan Bam, Mostly Sane, Amit Bhadana, Kritika Kamra, Auditya Venkatesh and many more, there is no doubt that everyone is, now, aspiring to be like them. However, only the top and most popular influencers like the above mentioned names get the spotlight. What about micro influencers or

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fashion microbloggers
Beauty & Makeup
Salorita Mohanty

Top 10 Awe-Inspiring Fashion/Lifestyle Micro Bloggers in India

The fashion microbloggers and lifestyle influencers are the most appropriate mediums to communicate with the adapting world now. They are well in touch with their audiences and have a connection rooted more profound than just mere accounts online. The digital population in India as surveyed till January 2018 found 462 Million active internet users which speak about the burgeoning tech and digital revolution taking place here. The Indian population these days is seen mostly acquiring

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selling-food-on-instagram
Instagram
Niharika Dutta

How Instagram Is Turning Home Cooks Into Entrepreneurs

We all love Instagram for the photographs that can make anything come alive from the cafe that you visited the previous weekend to the wedding you attended or that vacation you went to. The range of filters and edits can make even an amateur look like a professional photographer. Food photography has capitalized on this phenomenon and has taken a whole new dimension on Instagram. There’s no dearth of food influencers on Instagram anymore. You

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Elon musk meme review
Lists
Salorita Mohanty

Elon musk co-hosts meme reviews- The Tesla side of the story

The Space-X and Tesla founder left his followers tickled pink and perplexed with his tweet hinting at co-hosting meme reviews, a famous Youtube episode by Pewdiepie. Things got concretized when on 22nd February 2019 the video was uploaded. Elon musk along with Rick and Morty co-creator Justin Roiland hosted the third and final part of “Pewdiepie” Kjellberg’s meme review. That was a crazy Friday when the video went viral minutes after it got released on

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Advertising around Game of Thrones
Advertising
Sidharth Jena

How Brands are Creating the Buzz on Social Media with Game of Thrones?

India is currently going berserk over Modi, Avengers End Game, IPL and the final season of Game of Thrones. While I am writing this blog, the second Episode of the Season 8 has already been released and with each passing day, the craze and fan theories are growing on the internet. The fantasy based fictional web-series has also made brands capitalise on this popularity with numerous brand collaborations, brand integrations & social media posts to

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TikTok banned in india
Lists
Niharika Dutta

The Real Reason Why TikTok Is Banned In India

Tech giants Google and Apple have been ordered by an Indian court to remove the Chinese social media app TikTok from their app stores and block downloads over various concerns. This move is going to badly hurt TikTok’s parent company, China’s ByteDance Ltd., which is currently the world’s most valued startup as India happens to be it’s most favourable market. The Ministry of Electronics and Information Technology issued a directive for the tech companies earlier

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instagram ads
Instagram
Niharika Dutta

How Instagram Ads Can Help You Grow Your Business in 2019?

If you’re promoting your business online, missing out on Instagram may hit your business hard. Here’s why. 2018 was the year of Instagram as the platform touched the 1 billion monthly active user mark bringing in ad sales worth $8 billion and has emerged as one of the most influential marketing channels of today’s times. Compared to other social channels, Instagram’s presence is more prominent. It has more than 500 million daily active users as

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Top TikTok Users in USA
Entertainment
Vishal Sharma

Top TikTok Users in the USA who have made it Big on the Platform

TikTok, a Chinese video-sharing app which was previously known as Douyin and later merged with Musical.ly, keeping the title Tiktok has gained immense worldwide popularity since its launch in 2016. With its rise, the top tiktok users have also reached heights and now have become celebrities. TikTok has become a medium to reach out to a larger audience within a few seconds of posting a video, and it becomes much more encouraging when you participate

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legal issues with user generated video
Lists
Pankaj Singh

Top 7 Legal Issues Faced With User-Generated Video

Today more than 500 million videos are watched every day on a single platform (YouTube). As per HubSpot more than 70% of people watch online videos every day and by 2020 and the 80% of all internet traffic will fall into video market. Based on the current trend it can be inferred that the video marketing is one of the popular and effective tactics to engage consumers. The number of Video content online is increasing

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Streamcon asia 2019
Lists
Niharika Dutta

StreamCon Asia 2019 : Where Asia Celebrates Online Video

Gear up for the next big thing in the world of online video! Vidooly announces the launch of StreamCon Asia 2019, a gathering of online video community, which is going to be the largest event of its kind in the continent. Content creators, OTTs, brands, influencers, marketing geeks, advertisers, and fans of the online video industry will unite under one single umbrella of StreamCon Asia, scheduled to take place on March 8th-9th at Pullman, Aerocity,

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branded content
Advertising
Niharika Dutta

How Is Branded Content Different From Native Advertising?

Marketing has evolved because of how the preferences of today’s generation have changed so much. Traditional ways are no longer working as the millennials do not like intrusive selling techniques. They’re more inclined towards having good experiences with brands and establishing a rapport with them. It’s more about meaningful connections rather than just buying a product or service and forgetting about them. Branded content helps brands do just that. At a time when the audience

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creating sponsored content
Lists
Niharika Dutta

Things You Need To Know About Creating Sponsored Content

If you are a content marketer, you cannot ignore sponsored content. It’s all around social media now. As such acquiring a new set of target audience is not a piece of cake. Holding their attention is even tougher. However, sponsored content takes care of both aspects. As brands try to figure out how to cut through the noise and make their content visible, sponsored content makes it possible to not only reach the relevant audience

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top 10 categories on youtube
Lists
Niharika Dutta

Top 10 Categories On YouTube 2018 In India

Each day, video content is being consumed with vigour! People are generating billions of views and watching billions of hours of content on the video-sharing platform. But there are some content categories that rule the audience’s hearts and minds more than the others. You must have come across various categories of video content such as unboxing, product reviews, music, DIYs, and much more. As the new year begins, let us find out the top 10

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The Enthusiast Network Video Marketing Strategy
Lists
Sidharth Jena

How The Enthusiast Network is Leveraging Video Marketing to Grow its Business?

The rise of YouTube, Facebook, and other leading video promotion social media platforms has been a boon for many brands to tap in a wider and varied audience and further increase the chances of getting more revenue. One such leading brand which has used video marketing to the best of its ability is The Enthusiast Network, a leading USA based brand which is the world’s premier network of enthusiast and Automobile brands. In this blog,

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instagram influencer marketing
Instagram
Niharika Dutta

The Evolution Of Instagram Influencer Marketing

Did you know that Instagram influencer marketing is a $2 billion industry? The social media platform has evolved massively since its inception as a mere photo sharing app. Instagram influencers are now utilizing the platform to make a living through paid posts and brand collaborations. Instagram influencer marketing has existed since time immemorial. It even dates back to the times of Queen and the Pope who used to endorse medicine to convince the common people

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Social Media for Online Gaming
eSports
Sidharth Jena

Complete Guide To Social Media Promotion For Online Gaming

Online Gaming has moved on from a source of entertainment & relaxation to a full-time career where professional gamers give themselves a chance to earn a six figure income or become a gaming influencer or gaming ambassador for any gaming equipment or trending online games. This blog is a complete guide to Social Media promotion for Online Gaming. Announce yourself in social media in style. Early Gamers- The Transition Such has been the growth of

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Instagram
Shruti Sen

10 IGTV Content Ideas To Promote Your Business & Brand

On 20th June 2018, Instagram surprised the netizens by launching a brand new vertical video-centric platform called IGTV to act as a direct competitor to YouTube. The differentiation factor here is, of course, the fact that it is a mobile-first vertical video platform and allows users to upload videos up to one hour. It was a bold move considering that nothing of that sort existed yet. While the platform is still finding its way with

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