HomeAuthorAashish Chopra, Author at

Aashish Chopra is an award winning viral video marketer, having made and marketed videos with millions of shares. He is passionate about content and believes that in the times of declining attention spans and chaotic news-feeds, creativity is the differentiator. He heads content marketing at ixigo. From idea to execution he has been instrumental in making video marketing a growth hack for ixigo. “In today’s fast evolving digital landscape, social media strategy for any brand revolves around remarkable content. Content must be compelling and share-worthy, period. Every brand today is turning into a media company.” he affirms. He lives in Gurgaon, and is dealing with the everyday challenges of having a cat :)
https://vidooly.com/blog/wp-content/uploads/2016/02/Final-10-Yello-8.png

This is the story of a content experiment which grew so big, it smashed our benchmarks and created a whole new level of ‘Crazy’. It was early January and from the trends predicted for 2016, we knew this year belonged to videos. Videos are raining everywhere, from Facebook news-feeds to family groups on WhatsApp. More than 50% of mobile traffic is already dominated by videos, coupled with sky-rocketing mobile users in the country, it’s not just about videos...