HomeAuthorAkshay Chandra

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The India Gaming Awards is an initiative by NODWIN Gaming and Exhibit Magazine. Introduced in 2018, this awards ceremony is targeted towards the niche gaming sector in the country and seeks to highlight, celebrate and acknowledge excellence in video games. The Indian Gaming Awards is presented on the basis of a jury and curated online votes. With 21 categories, the India Gaming Awards is the biggest and one-of-its-kind gaming awards show in the country. Here’s...

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With the launch of UCypher, India’s first major eSports league, the interest of Indian gaming community has grown drastically in favor of pro gaming tournaments. eSports (Electronic Sports) is a form of competition held on specific multiplayer online video games that have team-based elements, such as Fortnite and League of Legends, or single player based strategy games like Hearthstone. The gamers who play eSports are highly talented and often fight for $500,000 to $5 million...

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Smartphone has revolutionized the way we do things, the role Smartphone play in today’s society is phenomenal. Today’s Smartphone is taking part of the computer, making it possible to do a lot with this small handheld device. It has a broad use such as sharing information, paying for products, browsing, and shopping. Virtually every activity today has a Smartphone application for it. And if we talk about android smartphones, then Samsung is the only brand...

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Southeast Asia is the fastest-growing internet region in the world, with about 3.8 million plus users coming online every month, according to Google. The region has a booming youth population with about 70% under the age of 40, meaning there’s still a lot of scope for influencers in the region. Among countries with growing YouTube landscape, Philippines is one of the most promising nations due to its growing homegrown YouTube influencers who are taking content...

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The increasing presence of YouTube in India gives an advantage to marketers to attract consumers through advertisements. Its growing importance in the video marketing and content creation for brands have become extensively discussed topics in recent years. While Facebook is a “must have” network for all businesses, many brands are still dragging their feet, unwilling to admit that YouTube is a necessary and profitable addition to their other inbound marketing strategies. But, as YouTube usage...

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UPDATE: The popular Musical.ly app has been rebranded as TikTok. The app was acquired by Chinese company ByteDance in November 2017 FOR $1 billion, which absorbed Musical.ly into its own TikTok app this morning. Founded in 2014 by Alez Zhu and Louis Yang, the social network app for video creation and live broadcasting has taken the web by storm by enabling everyone to create and share 15-second live streaming music videos. It is now one of...

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On the platform like Snapchat, ad campaigns can be pricey. As per our estimates, Snap Ads campaigns start at around $2,500/month in ad spending is you are looking for a large scale campaign across the country. For Snapchat Discover Ads, the price can get a rate of $50,000 on a daily basis. So, if you are a well-known brand like Coca-Cola, Burger King or part of big Hollywood production like The Transformers franchise, you can...

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Only creators can understand the hard work that goes behind creating a video for their YouTube channels. Any video with a small subscriber base could lead to a business deal, sponsoring opportunities, and good monetization rates. But, its heartbreaking for the creator to see the video that they created with so much effort is getting replicated on another channel without your permission. To solve this age-old problem, YouTube is releasing a new tool called “Copyright...

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A couple of years back, we reported that Google is planning to fight fake news in the wake of waning print media, and diverse political point of views on YouTube’s platform in Europe with its Digital News Initiative. DNI is a platform where Google is trying to enhance the video format of Online/Digital news content. Their focus in on three critical areas of journalism, like – – Product development: Develop innovative products to help journalism...

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Last month, LG celebrated 21 years in India where they launched a campaign themed #CelebratingTheNew, revolving around how innovations and new lifestyle aspirations make dreams come true with a delightful message that touched hearts of billions. The advertisement was produced by Listening Post who choose to focus on the LG’s brand philosophy as discussed and detailed by LG Electronics India Corporate Marketing Head –  Amit Gujral and show how its innovative products help customers to...

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Last Christmas, my dad told me about this travel package ad he found online that followed him around the internet. “I saw this ad three to five times on Facebook yesterday, so I thought this is the best deal on the internet right now,” he said, after buying the deal for which he got pretty excited. When he told me about all his decision factors that made him click the CTA button of that “Make...

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For advertisers and marketers, FIFA World Cup – Russia 2018 is like having the Super Bowl every day for an entire month as it is worlds most watched sporting events, comparable only to Olympics regarding global audience. Since 32 countries are running in the race to win the world cup; one can imagine the amount of viewership FIFA World Cup – Russia 2018 is going to generate. Even the countries that are not qualified like...

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Video will be the future of content marketing and if you look at statistics, you will realize that it’s not an exaggeration. By 2021, 80% of world’s internet traffic will come from videos, as predicted by CISCO report. In addition to this, web users will consume more than 3 trillion minutes of video per month by 2021. 2021 is not far away, right. That is where we are heading as far as videos are concerned....

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Virtual reality headsets, introduced about five years ago, have so far shown that there is a definite trend towards 360/180* videos where VR users can immerse themselves into a different world or some gameplay. Since launching 360 videos on Facebook in 2015, Facebook Inc.’s Oculus stole the spotlight by mixing social media and 360* video experience together. With the help of this, creators, publishers, and advertisers were able to use this immersive format in many...

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With more than 250 million everyday users of story feature, Instagram is among most used self-shot video apps in the world. But with a limitation of 15-second videos, and 60 seconds uploaded videos, there was never a room to create YouTube-like content on Instagram. Instead, popular Instagrammer’s like Amanda Cerny, Dj Khaled, Tonioskits, KingBach, and others, started creating live videos, and Vine styled stories to gain attention form their followers.   READ MORE: Instagram 101: Everything...

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Around a month ago, Google released its built-in ad filter for Chrome, which blocks ads that are widely considered the most disruptive, while allowing more innocuous ones to show. This could cause major changes in the digital ad market, especially for Google’s platforms, such as search and display ads, as well as YouTube ads. Given the context of ad blocker usage today, the move is widely considered a strategic one that could benefit the digital...

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For many advertisers and marketers, creating mother’s day campaign strategy is the stepping stone for their future brand promotion efforts. Every Mother’s Day, brands have gone an extra mile with their thought-provoking advertisements. But, this year probably is the most creative advertisements commended on this occasion with their tributes to the most priceless gift ever given to us – Mothers. Mother’s day is the first major shopping day in the Q2 which will directly influence the...

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Yesterday, Snapchat announced a new update called Story Ads, that is going to be a big boon to brands and advertisers. These Story Ads is an ad format that will allow advertisers to reach audiences with the branded title in the Discovery Feed. In a way, Snapchat’s Story ads is an updated ad format of Promoted Stories. How Is Story Ads going to help? When using forbusiness.snapchat.com for your Snapchat campaign, an advertiser will only...

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When you’re running a YouTube channel, or a video content creation business, one of the most important aspects that can help you improve is to know what is trending across the world in every genre. When you know what viewers in your country are watching, it is easier to fine-tune your product/service advertising campaigns and improve your influencer strategy as per your need. This fundamental is true for any kind of Social video platform, especially...

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In a bid to help advertisers, Google is launching a new AdWords feature called Reach Planner. This tool will forecast the reach and frequency available in over 50 countries. The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs. Google Reach Planner for YouTube will help you in following queries How many people can I reach on YouTube for $100k And how much budget to allocate the spend...

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As per the announcement made in the YouTube Help Form, YouTube Channel Demographics will be among the features YouTube is trying to get rid off Knowing what age group is watching the most of your content on YouTube channel, gives the content creator an extra edge on creating new content. It helps the user to understand the age range, and gender distribution to gain further insights. An efficient YouTuber can ideate some simple scenarios for...

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On YouTube’s platform, every channel is associated with a content category or genre. With the help of these categorizations, viewers are able to find content and allow advertisers to refine their targeting. This is why we at Vidooly came up with a comprehensive report on the YouTube’s landscape in India. The report has an analysis of the top YouTube channel creators from India with their overall viewership, subscribers, and viewership for 17 categories. JUNE  POWERDRIFT...

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We at Vidooly came up with a comprehensive report on the Facebook video landscape in India. The report has an analysis of the top Facebook Pages from India that focus on online video for every month of 2018, divided into 10 different genres. JULY 2018 F.M pages from Kerala are generating high viewership on their respective Facebook pages. HEBBAR’S KITCHEN is still the most viewed Food based Facebook page. BUDDYBITS reached the second position as...

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In honor of International Women’s Day 2018, YouTube started a global campaign on their platform dubbed #HerVoiceIsMyVoice to salute the women empowerment and its fight for equal rights. Let’s come together to celebrate women who lead by example and inspire us every day 🙏 #IWD #HerVoiceIsMyVoice → https://t.co/Us07W4e224 pic.twitter.com/sbB6XvKQED — YouTube (@YouTube) March 7, 2017 To foster a vibrant community for a platform whose users are of different race and gender, YouTube used #HerVoiceIsMyVoice to...

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Super Bowl is back, and this supersize tentpole event will be watched by more than 120 million people around the United States of America alone. It is the biggest game show day of the year where millions of NFL fans will hope to get their hands on one of the scarcest Super Bowl tickets which are already sold out as I write this blog. WHAT’S SUPER BOWL As we all know, the Super Bowl is...

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“If you want your children to be intelligent, read them fairy tales. If you want them to be more intelligent, read them more fairy tales.” Albert Einstein Ayo Dongeng is a storytelling community where several artists can serve their talents to channel interests and curiosity towards a bigger initiative. One of their 20-page fairy tale book that was loved by everyone was published by Pelangi Mizan that contains interesting stories with colorful pictures illustrated for...

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For the past three years, digital marketing industry in India is growing at its peak and is still continuous. Before the term digital used to be only for Facebook marketing and Google AdWords, where marketers were able to personify their display ads by targeting right group of audience. But after the advent of YouTube, video marketing became an essential part of digital advertising in India. Advertising on YouTube helped marketers to break in the geophysical...

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One of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel. This is why YouTube was all about converting your dreams into reality for many small-time creators. Anyone can get an idea, create a channel, and start uploading videos that go along the community guidelines. And if the channel generates more than 10,000 views, then the YouTube channel is fit for monetization, and the creator gets to earn...

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The world of YouTube is not complete without a controversy. This can be about a father forcing his kids to vlog daily and earn monetization money, or a prankster killing himself accidentally just for the sake of a YouTube video. Usually, a successful YouTube video is not a viral story unless it’s part of creative brainstorming which provides something new that their audience never saw. But in this situation, experiences that don’t become content is...

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In the utopian world of YouTube, there are many symbiotic trends that leaves its long-lasting presence on us viewers. There isn’t any other video platform other than YouTube with the amount of user-generated content. This is where all the trailers, movies, music, vlogs, short films are available for free, and is also the birthplace for trends followed and loved by people around the world. This is the reason why by the end of 2017, memes...

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It’s when you see a good idea flourishing and actually fulfilling a need for people who want to share more moments of their life; you tend to adopt it. This is what happened to Instagram’s VP of Product Kevin Weil, who cloned Snapchat’s stories format to create “Instagram stories.” And now its YouTube who just launched its own take on Stories with a new video format called ‘Reels.’ The new feature will be available for...

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YouTube is the free platform where an artist can use it to create content, upload music, and even turn the YouTube channels into active radio stations. Although radio stations are bound to be “on-air;” American syndicated radio shows like The Breakfast Club, and Power 106 Los Angeles is changing whole focus. For musicians and artists, these radio stations act as a discovery platform, provides consistent commercial airplay that accompanies significant record sales, and generates public...

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This August, Facebook launched “Watch” to lure its 2 billion-plus users to watch original content just like we do on YouTube. Launched only for America, Facebook promised its users with an array of content in the form of web series, sketches, reality shows, animation, live feeds, documentaries etc. This shows Facebooks ability to seek content that’s not just random viral videos but a complete series in order to catapult “Facebook Watch.” After the announcement, Facebook...

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The recent explosion in the production of webseries in India has given audiences an impressive range of content to explore online. On YouTube, there are series for every taste and every demographic. If you look at current content on T.V channels like Sony TV, Star India, ZEE TV, and Colors TV, you will find that filmmakers and production houses are still trying to please the censor board and serve topics according to the Indian conservative...

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If you look back 10 years from now, almost every engineering or management student was thorough with western telly soaps like “How I Met Your Mother, FRIENDS, The Walking Dead, Mad Men and Breaking Bad.” Ask them about Indian television soaps and you will be judged on your watching habits and T.V series you like. It was and it is obvious that millions of young Indian millennials don’t have anything to watch on Indian television...

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At Vidooly, we have always believed in creating valuable technology for video platforms which eventually helps YouTube creators, brands, and marketers all over the world. Today, we are excited to announce the launch of “Brand Safety Tool” where marketers and advertisers can get a list of brand-safe channels & videos, check parameters based on which the “Brand Safety Score” is calculated. The term “brand safety” represents an environment provided by Vidooly, that is fundamentally not...

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YouTube has been the go-to platform for thousands of content creators in India by far. But with the introduction of “Facebook Watch,” many brands and independent creators are diverging towards creating more native content than they were before. This gargantuan shift is largely attributed to the increase in Facebook’s video share by 75% of every user-uploaded video content. At present, Facebook’s video platform generates more than 8 billion video views per day and have 135%...

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Film trailers, also known as “Teasers” or “Previews” are generally considered as advertisements that provide viewers with a glimpse into what the promotional movie entails. And with evolving advertising tactics, these movie trailers became much of a reflection of 90’s dominant marketing trends because a trailer is built around the advertising ideas and dominant media of its time. This is why watching the trailer for any classic film years after its release can be a...

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Suppose, if you have the ability to get an unfair advantage over your competitors legally, would you grab the opportunity? If yes, then Custom Affinity Audience is your go-to feature in Google AdWords tool. As we all know, remarketing is one the most important feature in Google AdWords that helps us reconnect our website visitors or YouTube channel subscribers/viewers easily. But, targeting on their daily search, shopping behavior and competitor tracking were not possible earlier...

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After much speculation and testing, Microsoft-owned professional networking platform LinkedIn is launching two new updates on “Mentor pairing” and “LinkedIn native video” in India. LinkedIn Mentor Pairing: First launched a month ago in San Francisco and Australia; LinkedIn Mentor Pairing allows users to find a mentor with whom they can talk things “about changing the job,” “ask helpful tips on a new job” and even improve their business networks beyond your reach. You can now...

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On YouTube’s platform, every channel is associated with a content category or genre. With YouTube India generating more than 350 billion views, in 17 different genres attributed by YouTube; it is hard for marketers and advertisers, and YouTube content creators to find/track the right type of channels or content creators for their upcoming influencer, marketing strategy, or just to track their respective competitors. This is why for every month, we at Vidooly releases a comprehensive...

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With the development of online networking, internet users in the Arab world were quick to embrace the new technology and utilize everything that social media brings to the table to connect, and communicate with others. They now have a lifestyle that revolves around the use of technology, infrastructure, and social media. This growing trend of social media in the Arab World also helped YouTube to grow its presence among the growing population of internet users....

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Finally, Facebook is now ready to compete YouTube. After launching its dedicated video tab last year that hosted generic videos through the news feed, Facebook launched its long awaited platform for TV shows and user generated content called “Watch.” What is Facebook Watch –  Just like YouTube, and YouTube Red; Facebook’s Watch will show content that is made up of episodes — live or recorded — and follow a theme or storyline. Following are the...

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YouTube has launched an interesting new feature for people creating VR and 360 videos called 360 Heat Maps. This move is to help content creators figure out which parts of their 360-degree videos are working and parts viewers are ignoring. We all know that YouTube has the largest stock of 360-degree videos on the web and it’s one of the easiest places to discover new content from various YouTube channel. Creating a 360-degree content on...

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We all know that the mere sight of delicious food stimulates our appetite. This is the sole reason why we all had that moment of scrolling through our social-media timelines and seeing food that makes our stomachs grumble. And to top everything, we can’t get through our obsession of photographing food every time we got a chance. In other words, you can make anyone hungry just by having them view pictures of delicious food. And...

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Four years ago, the Times ran an issue with the now infamous cover shoot of Jamie Lynn Grumlet nursing her three-year-old son-mother and child both standing 4-year old boy standing on a chair and staring into the camera, under the headline, “Are You Mom Enough?” And, although the cover story was accommodated under the term “attachment parenting,” it also triggers the mother-child-attachment through breastfeeding in a very nonmisogynistic way. When talking about when to put...

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It’s been six months since YouTube got hit with terrorist’s propaganda videos. This resulted in mass boycott where thousands of advertisers stepped down from advertising on YouTube and vowed not to return until Google takes though steps to eradicate this problem. As we all know that the spread of terrorism and violent extremism is a pressing global problem and a critical challenge especially for Google. This was the reason why Facebook, Microsoft, Twitter and YouTube...

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There was a time when Latin musicians were credited for “creating a stir” in American entertainment. In the mid-1990’s, the prominence of Selena provided a boost to the Hispanic music community. But the real Latin songs explosion came after the success of few handfuls of rising stars who shared Latin heritage such as Ricky Martin, Marc Anthony, Enrique Iglesias and Jennifer Lopez. Each of these singers became the bestselling artists and introduced Latin music to...

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Every year, there is at least one artist that comes up with an esoteric YouTube video that becomes viral throughout the internet. Although “Why This Kolaveri Di” was the first Indian song that went viral on YouTube – India, it was Vennu Mallesh’s “My Life (What Ever I Wanna Do)” that started the trend of singing random catchy songs. But only after a couple of videos, his fame diluted into the void of “CAMPY SONGS”...

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Every year, hundreds of YouTubers gather together to greet and meet their thousands of fans who travel across the country just to hang out with these online stars at Vidcon conventions. For all who don’t know what Vidcon is, it’s a multi-genre online video annual conference organized by Hank and John Green of the popular channel VlogBrothers which started 7 years ago. YouTube CEO Susan Wojcicki took this opportunity to announce series of YouTube updates...

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YouTube has launched its first ever interactive quiz game called Deja: View that tests how fast you can answer questions involving viral videos, famous channels, hit web series, and popular trends on YouTube. For example, can you answer the following questions What is McDonald’s latest food invention? How does Bill Wurtz illustrate “History of the Entire World, I Guess”? What product reviewing trend summons that “just got something in the mail” feeling? What is Casey...

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Yes, you can’t be the John Oliver of India. At least on YouTube – India, as it’s an irreversible catch 22 situation. And here are the Indian laws that are prohibiting you from doing that. The current Indian politics is a mix-up of creeping authoritarianism and people rhapsodizing comical political agendas that help only our imaginary idols. And the situation is same in the United States too, but they have “comedians” that addresses important topics...

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With more than 2 Billion Facebook users, the company is now having more active users than the whole population in India. And as they say, with every user comes great responsibility; Facebook has changed its ambition from becoming the most populated social media platform in the history of Internet to developing new ways to advertise and safeguarding that whole ecosystem. Along with Facebook’s several new updates, the company introduced Facebook Messenger ads. This update is...

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Last year, Twitter extended its limits by beating other significant players in the tech space, including Verizon, Yahoo, Amazon, and Facebook for securing the live streaming rights to stream ten games of the 16 Thursday Night Football games and saw on average a total of around 3.5 million unique viewers per game. And in next six months, Twitter launched its live-streaming services from the Twitter app, powered by Periscope. Since then, the company saw 31...

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This report holds stats only related to Donald Trump and US Talk shows on YouTube. June 16, 2016, was the date when Donald Trump, of New York, officially declares his candidacy for the presidential nomination of the Republican Party. It was the time of the year when the roller coaster campaign of President-elect Donald Trump created hundreds of controversy’s and gave late night talk shows an opportunity to talk about it. This report will focus...

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