HomeAuthorAlexa Coleman, Author at

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Anyone who has been involved with the world of online sales for an appreciable length of time appreciates the impact that video content can have upon their ongoing marketing campaigns. Videos offer a much more personalised approach while enabling the seller to tout the benefits of his or her product in greater detail. However, we also need to keep in mind that potential buyers are increasingly utilising mobile devices to access e-commerce pages. How might...

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Take a few moments to consider how many hours you typically spend each week watching videos. Most individuals will consume a great deal of time scrolling through the latest viral posts or searching for media content that provides them with relevant information (such as how-to videos). This should really come as no incredible surprise, as we live in a content-driven digital society. Businesses have, likewise, begun to leverage the power of videos, and for good...

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The importance of brand management for all modern businesses cannot be overstated. Brands are not simply made overnight, but they are cultivated under the consistent care of a company. Making the right decisions when it comes to growing a brand can change the way that consumers perceive your business. Consider some techniques you can use for better brand management. Bring on the Creativity In a typical day, the modern consumer may be bombarded with hundreds...