HomeAuthorAravinda Holla

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This is an interesting and challenging time for the Music label industry. They now have to take a decision that might either increase their profits or slow down their growth! The music industry was facing a tough time over the last decade or so due to a consistent decline in sales. However, the industry has bounced back in the last couple of years, mostly due to the increased popularity of paid music streaming services like Spotify...

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SungWon Cho – the name might not ring a bell to many people. But say ProZD, hundreds of thousands of people will recognize it immediately! SungWon is a voice actor who became famous via his funny videos posted to Vine when the platform was at its peak. His vines have clocked over an incredible 508 Million loops! Even after the premature death of Vine, he is still popular through his presence on other platforms like...

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According to a recent announcement by Facebook in an official post, the way video completion rates affect the Newsfeed is going to change in the future. One of the important signals that the algorithm takes into consideration – Percent Completion – will be weighed more heavily if the video is longer. Before this update, there was no clear distinction between the importance of the percentage completion of shorter videos when compared to longer ones. This...

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When it comes to taboo breaking and thoughtful video content, web shows have been playing a vital role in India in the last couple of years. In a country where television and the different movie industries are strangulated by tight censorship, web shows have been the go-to source of thought provoking entertainment for the millennials. Viewership has been steadily increasing  and the emergence of OTT platforms like Voot and the entry of global video streaming...

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Facebook is a playground not only for the 1.5 billion users who use it regularly, but also for over two and a half million advertisers and 50 million small and medium businesses who use it as a marketing platform. And with growing smartphone penetration and improved data connectivity across the globe, it is becoming a serious competitor to YouTube for video viewing. Up until 2014-15, YouTube was the de-facto online video platform that creators, advertisers...

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Demonetisation has been the news everywhere these days in India. From newspaper headlines to articles, memes and videos in social media feeds, it has captured the imagination of the whole country. You can like it or hate it, but certainly cannot ignore it. Some say it is a monumental economic mismanagement by the government while others hail it as the move that will take India into a cashless and prosperous future. The move that has...

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The last two decades have drastically changed the way people lead their daily lives. The way they communicate with each other and stay updated with the world around them, has completely changed with the advent and growth of the internet. Almost 40% of the world is connected to the internet today! Existing businesses have evolved and newer business models have cropped up, in tune with the zeitgeist. Internet plays a vital role in brand marketing...

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At Vidooly, we’ve always believed in building products that can add value to creators and help them better their online video business. Today, we’re excited to announce the launch of a completely new version of Vidooly’s tool for creators! We’ve just rolled out our cross-platform video analytics dashboard not only to our existing customers, but also new users who sign up. The new dashboard has all the existing features and some exciting new ones like content...

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About a year ago, if you had checked Vidooly’s website, you could find a feature that was interesting not just for video marketers; but also for a regular internet user. The section was called Top YouTube Channels and it used to list down the most popular YouTube channels from across the globe. Hundreds of people used to visit that section every day and quite a few of them used to send us queries asking if...

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Bhuvan Bam. Ring a bell? No? How about BB Ki Vines? If you are a millennial in India, I’m pretty sure even if you haven’t seen his videos on YouTube, you must have heard about him from someone in your gang. That’s how popular he’s gotten now! Besides YouTube, he is quite popular on other Social platforms as well. In fact, his videos started going viral on Facebook before his fame on YouTube. As of today,...

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There used to be a time when a movie’s pre-release marketing used to involve: Running the trailer of the movie as commercials on popular TV channels. Releasing the songs and marketing them on Music channels. Main actors appearing in other popular TV shows and visiting major cities to take part in events. Advertising the posters of the movie on popular print media. But internet changed everything. Production houses started focusing more on social media. They...

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YouTube mobile live streaming feature is finally launched! But only for a few creators!! About 3 months ago, there were speculations that YouTube was working on a live streaming app called YouTube connect that would let anyone log in through their Google or YouTube account and start streaming from their mobile phones. Something similar to Facebook Live, Periscope, Meerkat and other live streaming platforms out there. The mobile live streaming space already had so many...

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I remember reading this interesting article on Variety a couple of years ago about how YouTube stars are taking over the mantle of traditional celebrities in the US. That was the time when the TVF frenzy was catching hold of people (at least the digital population) across India. After reading the article, I had a talk about this with some of my friends, and I clearly remember explaining to them how this would soon be...

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One of the most popular feature called YouTube Trends Map will be turned off. This feature not only lists the top trending videos on the site, but it also showed you what videos are being watched the most in different parts of the country. Trends Map was first introduced in 2013 and works as an effective way to see how a video travels through the web across gender and age groups. Get better results than...

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Like every month, we’re back with the top 10 Indian ads on YouTube. This month’s leaderboard features a healthy mix of brands from different verticals like FMCG, telecom and technology. While the brands continued spending a handsome amount to grab the eyeballs of the Indian online consumer, they aren’t spending much on creating content that is exclusive for the internet. Most of these ads are just TV commercials uploaded on YouTube. Related read: THE 10 MOST WATCHED...

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It has been over 10 years since the inception of YouTube. What started off as a humble home video playground is now a massive $20 billion industry that not only has individual YouTubers but also brands and multi channel networks under its umbrella! If you go around and ask a few people, most would not even remember life without it! It has changed the way we consume entertainment and information. It has radically transformed the idea of...

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Remember the video ‘Charlie bit my finger’? That video was uploaded to YouTube by Howard, the father of the two kids who are featured in the video; only so that he can share it easily with his father. The video has over 830 million views so far and was once crowned as the most watched video on YouTube. It was sheer luck that the video went viral. But what if you can make videos go...

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There was a time when movies, music and television industries used to create celebrities that people used to adore, follow and worship. But times have changed and so has the way people consume entertainment. Now we have internet celebrities – people who have become famous through online platforms. Instagram, Facebook, YouTube, Twitter and Vine; all of these platforms have their own superstars. But it is YouTube where the cream of the crop is. Stand up...

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When Rajini speaks, the world listens. Many reviewers and film analysts wrote him off after the failures (relatively speaking of course) of his last two outings – Lingaa and Kochadaiiyaan. But, the Superstar is back with a bang with Kabali. The teaser video that broke all records When the trailer of Shah Rukh Khan starrer Dilwale was released on YouTube about 5 months ago, it had set the record for the highest number of views in a...

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We at Vidooly keep a constant track of not just the videos on YouTube uploaded by creators; but also the advertisements that run on the platform. In the previous blog of this series, we had covered the most watched ads for the month of March. Here’s the chart for the month of April: 1. Drive Mein Junoon | Featuring Arijit Singh and Clinton Cerejo with Elite i20 Clinton Cerejo is a talented musician who not...

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Video Advertisements – there are good ones, average ones and bad ones. But then there are those that stick with the audience with that ‘something’ extra. That ‘something’ extra is what sticks with the audience and implants the identity of the brand in their head. Tanishq is a brilliant example of creating such advertisements. Its TV commercials have always been received well by the audience – not just on television, but also on the internet....

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About a month ago when we held a day-long hackathon at Vidooly, we launched a new free feature that tracks down trending video ads on YouTube in India. I personally found this feature to be very helpful and entertaining at the same time. I’ve always loved creative advertising and this provided me an easy way to keep a track of the online video ads in India. Today, when I opened the page, I could see...

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Facebook’s top boss Mark Zuckerberg, a self-confessed Game of thrones fan posted a 360-degree video of the show’s opening credits last week. The video has clocked in over 3.8 Million views so far and Mark pointed it out in the post that it was the most-watched 360 video on Facebook in a 24 hour period. While Facebook was busy trumpeting about its video capabilities, YouTube went one step further by adding live 360 degree video...

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It has finally happened! At last, there is a YouTube channel from India that has more than 10 million subscribers! Today, popular Music Label T-series‘ eponymous channel on YouTube crossed the magical 10 million subscriber mark. What T Series is doing right One of the biggest Music labels in India, T Series started its YouTube channel in 2011. Ever since then, it has built a solid online strategy and has been consistently utilizing the music...

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Almost 8 months ago, YouTube had launched a dedicated platform just for Gaming, to compete with the Amazon owned Live Game streaming service Twitch. The web version of this service was available almost everywhere across the globe whereas the Android and iOS Apps were available only in the US and UK. After 8 months; the wait is finally over – YouTube Gaming app has arrived in India, Philippines, Malaysia and other countries. The user interface...

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As people shift more towards online entertainment from traditional TV; marketers and advertisers have also slowly shifted their focus towards online video advertisements. A substantial portion of the advertising budget these days is allocated to the online piece and YouTube is the go-to platform for most brands. From this month onward, we’ll be releasing the top YouTube ads from India at the end of every month. Here’s the chart for the month of March: 1. Launching...

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Every YouTube channel will always have a set of loyal fans. They are the ones who like, comment and share the videos so that they reach more and more people. Even though they’ll relatively have smaller networks themselves; collectively they’ll make the videos reach thousands of people more. What if you could leverage the networks of such influential fans? Vidooly can help you do that! Our analytics tool for YouTubers has a feature called the Creator Wizard...

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As you might know already, most YouTube channels get more than half of their video views from people who aren’t subscribed to their channel. A substantial portion of these people like the videos, share them and even leave comments after watching it! What if you could reach out to them and ask them to subscribe to your channel? Vidooly has a feature that lets you do exactly that! One of the modules within the Vidooly...

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WE ARE SO EXCITED!!! We have an exciting announcement to make! We’re about to launch a new Web series in collaboration with the incredibly talented  Zesty Mike, to help YouTubers make the most out of data and analytics; to grow their YouTube channels. A bit about Mike For those of you who don’t know Mike, here’s a bit about his credentials – Mike has studied TV Communications and has worked in TV stations for two...

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Leap year day has some interesting stories behind it. One of the most famous ones is that – in the early 20th century, the day was a chance for women to propose marriage to men! Rational people might find such stories and traditions stupid but every leap year day arouses the interest of people for sure. You see a lot of blogs and articles explaining the concept behind it, the Twitteratti shares its take on the day...

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Brand Integration and Product Placement have been around for a long time. Brands have always used movies and music videos as vehicles for their product/service promotion. Bond driving a certain car, an actor wearing a particular shoe, an actress using a specific brand’s perfume..Brands have always used ploys like this to imprint an identity in the minds of the viewers. As media started evolving and newer ones like social media started replacing the traditional ones,...

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Super Bowl is the time of the year when every brand wants to showcase its product and grab as many eyeballs as possible. Some brands really kill it by coming up with witty and entertaining ads whereas some of them miss the spot. Almost all the brands spend most of their Super Bowl advertising money on TVCs, since that’s where most viewers catch the action. This year, a 30 second ad slot during the Super...

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Hey everyone! Today, we’re pretty kicked to announce two new features that we’ve added to our tool for YouTube creators. Related Videos Analysis and Top YT keywords. The Tech team spent a lot of energy on this recently and honestly; we’re quite proud of how the features have turned out. In this blog, I’m going to share how these two features can help creators get more views through related videos on YouTube. Related videos analysis: Related...

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Hey there beautiful people! Today, we’re glad to announce that we’ve launched the second version of our Free Google Chrome Extension that we affectionately call VidLog. In this revision; we have sharpened some rough edges, ironed out some inconsistencies, added a few newer useful features and have made the extension as light as possible. The extension can be easily downloaded from the Chrome Store by clicking here. FEATURE OVERVIEW:  VidLog can be used to analyze...

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Barack Obama’s rise as a prominent politician had a lot to do with his broad, sweeping speeches. The first American president of the Social Media age has set a standard on how politicians should connect with a tech-savvy electorate. He has leveraged digital media better than most of his counterparts. A couple of days ago, he delivered his seventh and last State Of The Union (SOTU) speech and tried to invoke hope and optimism about...

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In today’s digital world, Social Media Monitoring plays a vital role for any brand. Finding out what people are saying about your brand online can be of great help in devising marketing strategies. Brand marketers usually rely on Social listening tools to capture this information, but for YouTubers there was no such tool available. This got us thinking and our tech team worked on this feature in the fag end of 2015 with the aim...

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‘How to become famous on YouTube’ – That’s a question almost all aspiring YouTubers google, when they start out. While there certainly are many best practices that one can follow, there is no strict formula which would work for everyone. It’s definitely a good idea to be aware of these best practices; but studying the success of other popular YouTubers can be a much better source of inspiration. In this blog, we track the success of...

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Just a few days back, YouTube released YouTube Ads Leaderboard 2015 to highlight the most popular ads on its platform based on factors like views, watch time, audience engagement and retention. It covered ads by Brands like Budweiser, Samsung, Adidas, Hyundai etc. It also partnered with The Webby Awards to showcase some of the other popular Ads in 2015. READ MORE: Top 10 YouTube video ads of 2015 We covered all of that in our...

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Just a couple of days ago, YouTube released YouTube Ads Leaderboard for 2015 to showcase the top 10 most popular video advertisements of the year. These ads were selected based on their watch time, organic video views, engagement and audience retention. Video marketers can gain valuable insights by checking out the nuances of these videos. They can probably put their learning to use in 2016, when they roll out their own video advertisements. So, here...

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What started off as a second grade Science Project gradually evolved into a full-fledged Science channel on YouTube. We’re talking about popular YouTube channel “What’s Inside”, a channel by father-son duo of Lincoln and Dan. So here’s what they do – They cut open random things to see what is inside! From an X-Box controller to a Rubik’s cube, they’ve cut open a lot of random things. What caught our attention: Up until the first week...

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Creator Wizard. That’s what we’re calling our latest feature. A feature that lets you find out any YouTube channel based on your requirement and specification. If you’re looking for a YouTube channel from a specific country or from a specific category or based on its Subscribers/Views, you can use this feature and find it. For instance: Suppose you want to find out a comedy channel from Canada. But you don’t want to reach out to...

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In the fag end of the year 2013, a small group of engineers working for Facebook were busy analyzing why most people didn’t click on videos in their news feed. Couple of reasons they zeroed in on were: Video thumbnail images weren’t interesting enough and people were impatient to wait for the videos to load. And then something interesting happened – one of the team members reminded everyone about the Daily Prophet newspaper in the...

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One of the most common questions that we get from YouTubers is – “How is Vidooly Analytics different from YouTube’s analytics?” The interest is understandable since YouTube also provides detailed statistics for YouTubers through its Creator Studio feature. However, there are many differences between the two and we’ll explain that in this post. Overview: Before we explain the differences in detail, here’s an overview of how Vidooly’s analytical data is different: – Vidooly gives you...

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With online access becoming more and more affordable every year, digital content consumption has been rising considerably every year. Especially in developing economies. And one of the biggest success stories of this digital revolution has been YouTube. The success of YouTube has not only benefitted thousands of content creators on YouTube, but has also produced ancillary industries like that of the MCNs. For the uninitiated, YouTube Multi Channel Networks or MCNs are organizations that work...

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When Meerkat and Persicope were launched in the first half of this year, a lot of people started asking Facebook what it had in store in the Live Video space.  But Facebook kept mum all the while, fine-tuning its Live Video strategy silently in the backdrop. And now, they’ve finally launched it! But the catch is, it is only available for celebrities as of now. Celebs can now share Live Video from Facebook Mentions. A...

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From drunk Ron Weasley to an elephant calf chasing a flock of birds, here are the top 10 viral videos on YouTube that we tracked for the last week of July. Note: Below each video, you can check out the complete Video analysis, Social Media analysis and Influencer Analysis; powered by Vidooly’s powerful Big Data engine. 1. Thousand Musicians Play ‘Learn to Fly’ at the Same Time Now, if you still have doubts over the power of...

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Remember the time when Ello and Foursquare were touted as the next big things in the Social Marketing space? In the mad dash towards these platforms, most brands didn’t pay much heed towards the suitability of these products to their marketing efforts. So, before you jump on the bandwagon on yet another Social Channel; think whether it can actually benefit your strategy or if you’re simply doing it to join the crowd. Video is definitely...

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From the new trailer of Spectre to the video of a drone rescuing a drone, here are the top 10 viral videos on YouTube that we tracked for the third week of July. Note: Below each video, you can check out the complete Video analysis, Social Media analysis and Influencer Analysis. 1. How to Destroy Your Cell Phone South Carolina Sen. Lindsey Graham released this video after his private phone number was broadcasted by fellow...

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While talking at the just concluded Fortune’s Brainstorm Tech conference, YouTube’s CEO Susan Wojcicki was asked about the top 3 priorities for the company. Not surprisingly, her answer was – “mobile, mobile and mobile”. It’s a no-brainer considering the fact that 50% of YouTube’s views are coming from mobile devices, according to their latest update. If you are a content creator on YouTube, it is inevitable that you need to shift your creator strategies accordingly...

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According to Cisco, by 2017 video will account for 69% of all consumer traffic! This is no surprise considering the fact that YouTube receives more than 1 billion unique visitors every month! Facebook has also claimed that it clocked a staggering 4 billion video views per day on an average in the first quarter of 2015! With video becoming the key source of information and entertainment needs of the people, it is high time that...

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