Aravinda Holla

https://vidooly.com/blog/wp-content/uploads/2017/02/Untitled-design.jpg

Facebook Video MarketingFacebook luring Music labels to take on YouTube’s dominance

This is an interesting and challenging time for the Music label industry. They now have to take a decision that might either increase their profits or slow down their growth! The music industry was facing a tough time over the last decade or so due to a consistent decline in sales. However, the industry has bounced back in the last couple of years, mostly due to the increased popularity of paid music streaming services like Spotify...

https://vidooly.com/blog/wp-content/uploads/2017/02/FACEBOOK.jpg

YouTuber InterviewsProZD – The voice actor comedian that the internet just can’t get enough of

Aravinda Holla7 years ago

SungWon Cho – the name might not ring a bell to many people. But say ProZD, hundreds of thousands of people will recognize it immediately! SungWon is a voice actor who became famous via his funny videos posted to Vine when the platform was at its peak. His vines have clocked over an incredible 508 Million loops! Even after the premature death of Vine, he is still popular through his presence on other platforms like...

https://vidooly.com/blog/wp-content/uploads/2017/01/FACEBOOK.jpg

Facebook Video MarketingLonger videos to be shown more in the feed – Facebook newsfeed algorithm update

Aravinda Holla7 years ago

According to a recent announcement by Facebook in an official post, the way video completion rates affect the Newsfeed is going to change in the future. One of the important signals that the algorithm takes into consideration – Percent Completion – will be weighed more heavily if the video is longer. Before this update, there was no clear distinction between the importance of the percentage completion of shorter videos when compared to longer ones. This...

YouTube SeriesIndian web shows in 2016 – Beginning of a new era of entertainment in the country

Aravinda Holla7 years ago

When it comes to taboo breaking and thoughtful video content, web shows have been playing a vital role in India in the last couple of years. In a country where television and the different movie industries are strangulated by tight censorship, web shows have been the go-to source of thought provoking entertainment for the millennials. Viewership has been steadily increasing and the emergence of OTT platforms like Voot and the entry of global video streaming...

https://vidooly.com/blog/wp-content/uploads/2016/12/Copy-of-Final-10-Yello-29.png

Facebook Video MarketingThe Rise of Facebook Video in India

Aravinda Holla7 years ago

Facebook is a playground not only for the 1.5 billion users who use it regularly, but also for over two and a half million advertisers and 50 million small and medium businesses who use it as a marketing platform. And with growing smartphone penetration and improved data connectivity across the globe, it is becoming a serious competitor to YouTube for video viewing. Up until 2014-15, YouTube was the de-facto online video platform that creators, advertisers...

https://vidooly.com/blog/wp-content/uploads/2016/11/Indian-FinTech-Brands_0-1.jpg

YouTube MarketingHow Indian FinTech Brands are using Video Marketing during Demonetisation

Aravinda Holla7 years ago

Demonetisation has been the news everywhere these days in India. From newspaper headlines to articles, memes and videos in social media feeds, it has captured the imagination of the whole country. You can like it or hate it, but certainly cannot ignore it. Some say it is a monumental economic mismanagement by the government while others hail it as the move that will take India into a cashless and prosperous future. The move that has...

Branded ContentHow brands can easily analyze the YouTube stats of any video creator

Aravinda Holla7 years ago

The last two decades have drastically changed the way people lead their daily lives. The way they communicate with each other and stay updated with the world around them, has completely changed with the advent and growth of the internet. Almost 40% of the world is connected to the internet today! Existing businesses have evolved and newer business models have cropped up, in tune with the zeitgeist. Internet plays a vital role in brand marketing...

https://vidooly.com/blog/wp-content/uploads/2016/09/announcement-704x268_2.png

Vidooly Product UpdatesLaunching cross platform video analytics dashboard for creators

Aravinda Holla7 years ago

At Vidooly, we’ve always believed in building products that can add value to creators and help them better their online video business. Today, we’re excited to announce the launch of a completely new version of Vidooly’s tool for creators! We’ve just rolled out our cross-platform video analytics dashboard not only to our existing customers, but also new users who sign up. The new dashboard has all the existing features and some exciting new ones like content...

https://vidooly.com/blog/wp-content/uploads/2016/09/Launching-Cross-Platform-Creator-Ranking-1-1.png

ListsLaunching cross platform creator rankings across social video platforms

Aravinda Holla7 years ago

About a year ago, if you had checked Vidooly’s website, you could find a feature that was interesting not just for video marketers; but also for a regular internet user. The section was called Top YouTube Channels and it used to list down the most popular YouTube channels from across the globe. Hundreds of people used to visit that section every day and quite a few of them used to send us queries asking if...

https://vidooly.com/blog/wp-content/uploads/2016/09/Untitled-design_0.jpg

YouTuber InterviewsBB Ki Vines – The fastest Indian YouTuber to reach one million subscribers!

Aravinda Holla7 years ago

Bhuvan Bam. Ring a bell? No? How about BB Ki Vines? If you are a millennial in India, I’m pretty sure even if you haven’t seen his videos on YouTube, you must have heard about him from someone in your gang. That’s how popular he’s gotten now! Besides YouTube, he is quite popular on other Social platforms as well. In fact, his videos started going viral on Facebook before his fame on YouTube. As of today,...

https://vidooly.com/blog/wp-content/uploads/2016/08/Top-10-1.png

EntertainmentTop Indian movie trailers on YouTube – July 2016

Aravinda Holla7 years ago

There used to be a time when a movie’s pre-release marketing used to involve: Running the trailer of the movie as commercials on popular TV channels. Releasing the songs and marketing them on Music channels. Main actors appearing in other popular TV shows and visiting major cities to take part in events. Advertising the posters of the movie on popular print media. But internet changed everything. Production houses started focusing more on social media. They...

https://vidooly.com/blog/wp-content/uploads/2016/06/YouTubeLive_TYTAna_02-1-1_1.jpg

Online Video NewsYouTube mobile live streaming launched – how it’ll affect other platforms

Aravinda Holla7 years ago

YouTube mobile live streaming feature is finally launched! But only for a few creators!! About 3 months ago, there were speculations that YouTube was working on a live streaming app called YouTube connect that would let anyone log in through their Google or YouTube account and start streaming from their mobile phones. Something similar to Facebook Live, Periscope, Meerkat and other live streaming platforms out there. The mobile live streaming space already had so many...

https://vidooly.com/blog/wp-content/uploads/2016/06/Untitled-4_0.jpg

ListsVidooly leaderboard – the fastest growing Indian YouTube channels so far in 2016

Aravinda Holla7 years ago

I remember reading this interesting article on Variety a couple of years ago about how YouTube stars are taking over the mantle of traditional celebrities in the US. That was the time when the TVF frenzy was catching hold of people (at least the digital population) across India. After reading the article, I had a talk about this with some of my friends, and I clearly remember explaining to them how this would soon be...

https://vidooly.com/blog/wp-content/uploads/2015/12/Copy-of-Final-10-Yello-2.png

Online Video News Video TrendsVidooly Leaderboard – The Best Alternative of YouTube Trends Map

Aravinda Holla7 years ago

One of the most popular feature called YouTube Trends Map will be turned off. This feature not only lists the top trending videos on the site, but it also showed you what videos are being watched the most in different parts of the country. Trends Map was first introduced in 2013 and works as an effective way to see how a video travels through the web across gender and age groups. Get better results than...

https://vidooly.com/blog/wp-content/uploads/2016/05/Top-Indian-ads-on-YouTube.png

AdvertisingTHE 10 MOST WATCHED INDIAN ADS ON YOUTUBE – MAY 2016

Aravinda Holla7 years ago

Like every month, we’re back with the top 10 Indian ads on YouTube. This month’s leaderboard features a healthy mix of brands from different verticals like FMCG, telecom and technology. While the brands continued spending a handsome amount to grab the eyeballs of the Indian online consumer, they aren’t spending much on creating content that is exclusive for the internet. Most of these ads are just TV commercials uploaded on YouTube. Related read: THE 10 MOST WATCHED...

https://vidooly.com/blog/wp-content/uploads/2016/05/SUPERSTARS.png

MCN ResourcesHow Multi Channel Networks are helping artists become superstars on digital mediums

Aravinda Holla7 years ago

It has been over 10 years since the inception of YouTube. What started off as a humble home video playground is now a massive $20 billion industry that not only has individual YouTubers but also brands and multi channel networks under its umbrella! If you go around and ask a few people, most would not even remember life without it! It has changed the way we consume entertainment and information. It has radically transformed the idea of...

https://vidooly.com/blog/wp-content/uploads/2016/05/Make-a-Viral-Marketing-Video-Clip-Step-5-Version-2_1.jpg

Video Marketing webinarSecrets of viral video marketing

Aravinda Holla7 years ago

Remember the video ‘Charlie bit my finger’? That video was uploaded to YouTube by Howard, the father of the two kids who are featured in the video; only so that he can share it easily with his father. The video has over 830 million views so far and was once crowned as the most watched video on YouTube. It was sheer luck that the video went viral. But what if you can make videos go...

Beauty & Makeup Video Marketing webinarHow fashion and beauty vloggers can use YouTube and Instagram

Aravinda Holla7 years ago

There was a time when movies, music and television industries used to create celebrities that people used to adore, follow and worship. But times have changed and so has the way people consume entertainment. Now we have internet celebrities – people who have become famous through online platforms. Instagram, Facebook, YouTube, Twitter and Vine; all of these platforms have their own superstars. But it is YouTube where the cream of the crop is. Stand up...

https://vidooly.com/blog/wp-content/uploads/2016/05/Untitled-design-1.png

Video Trends YouTube SeriesKabali teaser – The Rajini phenomenon takes internet by storm

Aravinda Holla7 years ago

When Rajini speaks, the world listens. Many reviewers and film analysts wrote him off after the failures (relatively speaking of course) of his last two outings – Lingaa and Kochadaiiyaan. But, the Superstar is back with a bang with Kabali. The teaser video that broke all records When the trailer of Shah Rukh Khan starrer Dilwale was released on YouTube about 5 months ago, it had set the record for the highest number of views in a...

https://vidooly.com/blog/wp-content/uploads/2016/05/earphones.jpg

AdvertisingTHE 10 MOST WATCHED ADS FROM INDIA ON YOUTUBE – APRIL 2016

Aravinda Holla7 years ago

We at Vidooly keep a constant track of not just the videos on YouTube uploaded by creators; but also the advertisements that run on the platform. In the previous blog of this series, we had covered the most watched ads for the month of March. Here’s the chart for the month of April: 1. Drive Mein Junoon | Featuring Arijit Singh and Clinton Cerejo with Elite i20 Clinton Cerejo is a talented musician who not...

https://vidooly.com/blog/wp-content/uploads/2016/04/rsz_tani.jpg

AdvertisingThe art of advertising – Tanishq shows how you do it

Aravinda Holla7 years ago

Video Advertisements – there are good ones, average ones and bad ones. But then there are those that stick with the audience with that ‘something’ extra. That ‘something’ extra is what sticks with the audience and implants the identity of the brand in their head. Tanishq is a brilliant example of creating such advertisements. Its TV commercials have always been received well by the audience – not just on television, but also on the internet....

Branded Content Video TrendsOla ramps up ads on YouTube: Odd-even effect?

Aravinda Holla7 years ago

About a month ago when we held a day-long hackathon at Vidooly, we launched a new free feature that tracks down trending video ads on YouTube in India. I personally found this feature to be very helpful and entertaining at the same time. I’ve always loved creative advertising and this provided me an easy way to keep a track of the online video ads in India. Today, when I opened the page, I could see...

https://vidooly.com/blog/wp-content/uploads/2016/04/Untitled-design-1-1.png

Online Video News Video TrendsYouTube rolls out 360-degree live streaming starting with Coachella

Aravinda Holla7 years ago

Facebook’s top boss Mark Zuckerberg, a self-confessed Game of thrones fan posted a 360-degree video of the show’s opening credits last week. The video has clocked in over 3.8 Million views so far and Mark pointed it out in the post that it was the most-watched 360 video on Facebook in a 24 hour period. While Facebook was busy trumpeting about its video capabilities, YouTube went one step further by adding live 360 degree video...

https://vidooly.com/blog/wp-content/uploads/2016/04/T-Series-crosses-10-Million-Subscribers.png

Online Video News Video TrendsThe First Indian YouTube Channel to Cross 10 Million Subscribers

Aravinda Holla7 years ago

It has finally happened! At last, there is a YouTube channel from India that has more than 10 million subscribers! Today, popular Music Label T-series‘ eponymous channel on YouTube crossed the magical 10 million subscriber mark. What T Series is doing right One of the biggest Music labels in India, T Series started its YouTube channel in 2011. Ever since then, it has built a solid online strategy and has been consistently utilizing the music...

https://vidooly.com/blog/wp-content/uploads/2016/04/Untitled-design-2.png

Online Video News Video TrendsYouTube Gaming App has arrived in India

Aravinda Holla7 years ago

Almost 8 months ago, YouTube had launched a dedicated platform just for Gaming, to compete with the Amazon owned Live Game streaming service Twitch. The web version of this service was available almost everywhere across the globe whereas the Android and iOS Apps were available only in the US and UK. After 8 months; the wait is finally over – YouTube Gaming app has arrived in India, Philippines, Malaysia and other countries. The user interface...

subscribe for updates!