HomeAuthorDipti Mishra, Author at

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Facebook ads have become a trusted medium for organizations across the world to increase exposure and generate traffic. The platform’s ad algorithm is flexible enough to help any business to reach its target audience.  However, when the costs for ad campaigns are going through the roof because of its global outreach, a marketer must look for ways to gain better results through those expenditures. We have come up with ways to lower the ad campaign...

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Leads are a set of people who express their interest in products or services a brand offers. Lead generation is the process of drawing these potential customers into leads and then go on to convert them to customers. A typical marketing funnel has four stages to build customer relation i.e. attract, convert, close, and delight. Facebook is a platform with 2.32 billion active users, which ensures the presence of users who can be latent buyers...

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Five months ago, the globe was unaware of something such as SARS-COV-2 or COVID-19 or Novel CoronaVirus. We slept in one world and woke in another. Amidst a lot of apprehensions, the market has witnessed rapid changes in recent times. There has been a major shift of the marketplace from offline to an online ecosystem owing to the shift in consumer behavior, buying patterns and demand. One of the many challenges faced by marketers will...

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We all have heard how not all superheroes wear capes. Well, most of them don’t even feature outside their kids’ lives. This year on the eve of Mother’s Day, brands have come up with campaigns to compensate that by featuring them in brilliantly crafted ads. Amidst the pandemic when consumers have mostly refrained from expenses on non-essentials, brands have come up with innovative campaigns this Mother’s Day to strengthen customer relationships and promote brand awareness. Relationship...