HomeAuthorMansi Mendiratta

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Among millions of people uploading videos on YouTube every day, what gives you the edge in becoming the most sought after brand on YouTube? For most YouTubers, creating and uploading content is easier than the distribution of their video content. So how can one optimize his/her YouTube channel to reach a larger audience? What are the steps to follow to publish a powerful and famous video? Here’s our take on how to create your own...

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How does it feel when you are on YouTube, watching your favourite video when you are bombarded with ads that you do not want to see and have no control over it? Annoying, isn’t it? But, then things are changing. Now, is the time to welcome Google’s TrueView, which is built with the promise that an advertiser will only have to pay if and when someone makes the choice to watch their video ad. With...

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When most video creators struggle with securing enough views for their content and reaching to the maximum audience, while trying to earn a decent revenue from videos, MCNs come to their rescue. YouTube’s interface and algorithms support and promote channel-based browsing and thus, tying up with an MCN can prove beneficial for independent video creators in terms of exposure as well as revenue stream through video content. One of the top Multi-channel Networks (MCN), Maker...

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Recently, an interactive video advertisement by Kate Spade sparked my interest and engaged me more than any cat video on YouTube. The advertisement, The Waiting Game, was part of the MissAdventure series starring Anna Kendrick. What made the advertisement engaging: It told the story of a girl, who just returned home after shopping at Kate Spade only to find that she locked herself out of her house. She then spends her time drinking wine and...

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YouTube has hit 1 billion active users each month – that’s almost ⅓ of all the people on the internet and they watch hundreds of millions of hours on YouTube and generate billions of views! But in reality, most businesses don’t invest in YouTube Marketing, because video production is painstaking and costlier than drafting a blog post. You can’t just churn out tons of epic videos every other day for your channel. However, a barrier...

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According to Cisco, video will account for about 80% of all consumer internet traffic in 2019. This means business owners and internet marketers cannot ignore videos for their online marketing efforts. You probably have already started using videos for promoting your business. But, have you thought about how your videos can become more interactive and engaging? With YouTube cards and annotations, your videos can do much more than merely talking about your product. Let’s see...

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More than 300 hours of videos are uploaded every minute on YouTube and yet only a few manage to go viral. Even though their virality drops after some time, the engagement every watch delivers every time doesn’t. Whether it’s social awareness, a business interaction, school project or a college presentation, today, videos on the internet have become a vital tool to send your message across. And there isn’t a single person who wouldn’t want his/her...

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