HomeAuthorNiharika Dutta, Author at

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Facebook is a marketer’s favourite! More than 2.2 billion people are using Facebook and about 96% of social media marketers all over the world believe that Facebook’s ROI is the best. The platform is not just a way to connect with friends or colleagues, it’s a great way to be able to sell your products or create brand awareness. Sponsored content is another fresh and effective way to reach your target audience on Facebook. Let’s...

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Facebook now enjoys 2.23 billion users logging in every month. Not to forget that Facebook video has become a rage in recent times. According to the latest statistics, 71% of people have increased online video viewing just within the last year. Combined with these statistics, the love for food amongst the online audience is taking food-related content to the next level. People are largely turning to social videos for recipes, tips & tricks and kitchen...

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YouTube’s monthly user base in India has reached 225 million as it completes 10 years of presence in our country. India has been on YouTube’s radar for the past two years as we have risen as the most engaged market in the world for the video-sharing platform. It’s interesting to note that currently, a whopping 460 Indian YouTube channels have crossed the 1-million subscriber mark, as against just 2 channels two years ago. 51 more...

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Marketing has evolved because of how the preferences of today’s generation have changed so much. Traditional ways are no longer working as the millennials do not like intrusive selling techniques. They’re more inclined towards having good experiences with brands and establishing a rapport with them. It’s more about meaningful connections rather than just buying a product or service and forgetting about them. Branded content helps brands do just that. At a time when the audience...

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If you are a content marketer, you cannot ignore sponsored content. It’s all around social media now. As such acquiring a new set of target audience is not a piece of cake. Holding their attention is even tougher. However, sponsored content takes care of both aspects. As brands try to figure out how to cut through the noise and make their content visible, sponsored content makes it possible to not only reach the relevant audience...

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There was a time when vertical video was looked down upon in terms of quality and professionalism. But now the scenario is quite opposite! Vertical video is on the rise and it is revolutionizing the way we consume social video. Be it Snapchat, Instagram or Facebook the trend of vertical videos is catching up fast. Snapchat has especially played a huge role in the rise of vertical video. Snapchat boasts of more than 10 billion...

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Food content is now one of the most sought-after categories on YouTube. Come to think of it, you loved that white-sauce pasta you had at that cozy cafe you went to with your friends. You want to recreate that recipe at home for your family. Wouldn’t you instinctively turn to YouTube to search for the recipe? You’re not alone as the online video audience is increasingly turning to Food channels on YouTube for cooking tips...

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Each day, video content is being consumed with vigour! People are generating billions of views and watching billions of hours of content on the video-sharing platform. But there are some content categories that rule the audience’s hearts and minds more than the others. You must have come across various categories of video content such as unboxing, product reviews, music, DIYs, and much more. As the new year begins, let us find out the top 10...

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YouTube has emerged as the top destination for internet users worldwide. If you go by the numbers, YouTube currently has about 1 billion users spread across 91 countries and 80 languages. One billion hours of content is watched daily on the video-sharing platform. Combine it with the fact that there’s no concrete competition to YouTube and that makes it the king of video content. Download Vidooly’s annual report on YouTube India by clicking the link...

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Apart from the content and the title of the video, a thumbnail forms an integral part that compels you to click. You may have invested a lot of time for the actual content like animation, scripting or audio effects, but if you can’t come up with a catchy thumbnail, you’ll be losing out on a lot of views. Thumbnails are equally important when it comes to social video. This article will focus on how you...

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YouTube videos with black bars became a problem in 2008 when YouTube switched to a widescreen mode. Although it was a beneficial move as the video player became bigger, it left a lot of videos with horizontal or vertical black bars. That isn’t a very pleasant viewing experience for anyone. The video will look something like this. If you want to fix this problem, you don’t have to edit your video again to re-upload. That...

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Soon, Instagram may become your next shopping destination. The Facebook-owned company will unveil in-app shopping features in India in mid-2019. Earlier this year, Instagram announced that people will be able to follow links within stories to make purchases. Now, the Instagram shopping feature is being expanded by making a ‘Buy’ button available to the users of the social media app. In the beginning, hitting the ‘buy’ button below the image of the product you like will...

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Video is turning into the next big thing! And YouTube is undoubtedly the hub of all video content in the world. Approximately, 5 billion videos are watched on YouTube everyday and 300 hours of content is uploaded on the platform. So, it’s important to tap into the power of video content for your brand or even as an individual content creator. As you can fathom the volume of content on YouTube by these stats, it...

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And we thought YouTube was all about cat videos, vines, DIYs and music! Turns out that’s not all. Family YouTube channels have been gaining momentum since some time and family vlogging has become a big deal. Families who vlog turn their mundane, day-to-day experiences into fun ones and share it with the world. Time Magazine has actually observed that the time spent watching family vlogs grew by 90% in the year 2017. Families who become...

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Cisco has pointed out that video will account for 82% of the internet traffic. Not only that, 74% consumers are of the opinion that there’s a link between them watching a social video of a brand and making a purchase decision. That’s how important a video is for your brand. But is it enough just publishing videos on your YouTube channel or social media platforms? Creating videos and creating good videos have a different impact...

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‘Google Chromecast’ may not be a well-known term but a binge watcher may definitely have heard of it. A Chromecast lets you stream all your favourite shows, web series and movies on your television set. Isn’t that awesome that you’ll be able to watch the latest episode of that Netflix original you’ve been following, on your 42-inch LED TV? However, the ride will get smoother if you know some of the Google Chromecast hacks. Let’s...

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It doesn’t matter whether you are a beginner or a pro. You can find a decent number of premium video editing software for free. A ‘freemium’ video editing software helps you out with almost all simple to complex functions like chopping out parts of a video, audio mixing, effects, colour correction and much more. To be a good video editor, you don’t need high-end paid software, unless you’re producing a Hollywood sci-fi flick. You can...

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Churning out new ideas for your next content piece has never been easy. Be it your next blog post, newsletter or a social media post, you must have experienced reaching a deadlock. And even if you do have ideas, you don’t know whether it will appeal to your audience or not. I’m sure you already know traditional ways of finding out new ideas for your next content piece. But have you considered generating content ideas...

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Did you know that Instagram influencer marketing is a $2 billion industry? The social media platform has evolved massively since its inception as a mere photo sharing app. Instagram influencers are now utilizing the platform to make a living through paid posts and brand collaborations. Influencer marketing has existed since time immemorial. It even dates back to the times of Queen and the Pope who used to endorse medicine to convince the common people to...

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When Instagram found out that users missed out on 70% of the posts on their feed, they announced a new algorithm. An algorithm that promised to let you see the posts that you care about the most. But the workings of the algorithm remained a burning question until recently when the Facebook-owned company revealed how does the Instagram algorithm work. When the Instagram feed was tweaked from chronological to algorithmic, people anticipated a drop in...

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Being a social media marketer, you probably think that you’re doing it all. You’ve created a presence on all social channels, you’re capitalizing trends, delivering the right content and capturing the right audience. But if you’re still struggling with results, then you’re missing out on a key ingredient – Emotional Intelligence for marketing. Chances are you’re amongst the 80% marketers who assume they’ve got a comprehensive view of their consumers’ info. But in reality, 63%...

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Have you hit a roadblock while creating your next content calendar? Do you find the same blog posts at the top of your ‘best performing content’ list month after month? Not sure what is the next content piece which can prove to be a hit with your audience? You’re not alone in this struggle. About 60% content marketers find it hard to produce content consistently while 65% find it challenging to create engaging content. Content...

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The battle continues! YouTube is set to be conquered by a Bollywood music label, T-series. T series subscribers are helping the brand win the subscriber war. PewDiePie has been the uncontested king of YouTube for the last 5 years now and boasts of a 70 million subscriber base. However, T-Series is gearing up to take the throne and the subscriber war has been the talk of the town lately. T series vs PewDiePie : What...

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Did you know that “Despacito” by Luis Fonsi, ft. Daddy Yankee is the most viewed YouTube video in the world? It has garnered 5 billion views so far. No wonder, there’s a music video on the top of that list as official music videos are one of the most consumed video content on the internet. However, if you are an artist in the music space, how do you promote music videos on YouTube? How do...

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Staying abroad and away from your family? Having a best friend who lives in another country? We’re sure you must have used video calling apps by now to stay connected. It becomes indispensable if you’re owning a virtual business. You need reliable and free video calling apps to connect with your team members. Video calling is now everywhere as all mobile devices have high-resolution front cameras. If you own a smartphone or a tablet, all...

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When it comes to promoting your brand on social media, Facebook and Instagram usually emerge as the preferred platforms. However, if you’re ignoring LinkedIn marketing and not including it in your social media strategy, then you’re making a big mistake! LinkedIn isn’t just a place to hunt for jobs anymore. The platform has matured into a pulsating network of professionals over the years and is now a top marketing junction. Whether you are a startup...

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Did you know that visuals are processed 60,000 times faster in the brain than text? Top that with Facebook users watching 8 billion videos every day! And, this is excluding the statistics on Youtube, Snapchat, and other social media platforms. The staggering figures mentioned above, only prove that video storytelling is a powerful medium for delivering a seamless user experience. However, the question today is, how can you use video storytelling in social media marketing?...

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Video marketing surely has risen to heights we have never seen before. Predictions say that by 2019, as much as 80% of consumer internet traffic will be directed towards watching video. It is evident that whatever your product or service, you will be left behind if you do not have a sound video marketing strategy in place. When it comes to video marketing, the biggest social platforms are your ticket to reach a wide array...