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When Instagram found out that users missed out on 70% of the posts on their feed, they announced a new algorithm. An algorithm that promised to let you see the posts that you care about the most. But the workings of the algorithm remained a burning question until recently when the Facebook-owned company revealed how does the Instagram algorithm work. When the Instagram feed was tweaked from chronological to algorithmic, people anticipated a drop in...

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Being a social media marketer, you probably think that you’re doing it all. You’ve created a presence on all social channels, you’re capitalizing trends, delivering the right content and capturing the right audience. But if you’re still struggling with results, then you’re missing out on a key ingredient – Emotional Intelligence for marketing. Chances are you’re amongst the 80% marketers who assume they’ve got a comprehensive view of their consumers’ info. But in reality, 63%...

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Have you hit a roadblock while creating your next content calendar? Do you find the same blog posts at the top of your ‘best performing content’ list month after month? Not sure what is the next content piece which can prove to be a hit with your audience? You’re not alone in this struggle. About 60% content marketers find it hard to produce content consistently while 65% find it challenging to create engaging content. Content...

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The battle continues! YouTube is set to be conquered by a Bollywood music label, T-series. T series subscribers are helping the brand win the subscriber war. PewDiePie has been the uncontested king of YouTube for the last 5 years now and boasts of a 70 million subscriber base. However, T-Series is gearing up to take the throne and the subscriber war has been the talk of the town lately. What Do Stats Suggest? This has...

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Did you know that “Despacito” by Luis Fonsi, ft. Daddy Yankee is the most viewed YouTube video in the world? It has garnered 5 billion views so far. No wonder, there’s a music video on the top of that list as official music videos are one of the most consumed video content on the internet. However, if you are an artist in the music space, how do you promote music videos on YouTube? How do...

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Staying abroad and away from your family? Having a best friend who lives in another country? We’re sure you must have used video calling apps by now to stay connected. It becomes indispensable if you’re owning a virtual business. You need reliable and free video calling apps to connect with your team members. Video calling is now everywhere as all mobile devices have high-resolution front cameras. If you own a smartphone or a tablet, all...

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When it comes to promoting your brand on social media, Facebook and Instagram usually emerge as the preferred platforms. However, if you’re ignoring LinkedIn marketing and not including it in your social media strategy, then you’re making a big mistake! LinkedIn isn’t just a place to hunt for jobs anymore. The platform has matured into a pulsating network of professionals over the years and is now a top marketing junction. Whether you are a startup...

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Did you know that visuals are processed 60,000 times faster in the brain than text? Top that with Facebook users watching 8 billion videos every day! And, this is excluding the statistics on Youtube, Snapchat, and other social media platforms. The staggering figures mentioned above, only prove that video storytelling is a powerful medium for delivering a seamless user experience. However, the question today is, how can you use video storytelling in social media marketing?...

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Video marketing surely has risen to heights we have never seen before. Predictions say that by 2019, as much as 80% of consumer internet traffic will be directed towards watching video. It is evident that whatever your product or service, you will be left behind if you do not have a sound video marketing strategy in place. When it comes to video marketing, the biggest social platforms are your ticket to reach a wide array...

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