HomeAuthorRebecca Shipley

Rebecca Shipley is a marketing analyst turned writer who loves covering small business marketing, sales, and branding topics. A self proclaimed "data nerd" Rebecca loves digging in and finding trends that can be used to improve marketing and sales strategies.
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Nowadays, it seems like everyone is starting their own business. Your friend opened a new hair salon, your sister started promoting her graphic design skills, even your grandfather decided to invest in a woodworking business. Next to all of the other new entrepreneurs, what makes you stand out? What makes you different? Raising awareness of your brand and promoting it in a positive light will be at the forefront of your marketing goals. Ask yourself...