HomeAuthorClayton Richard, Author at

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Social media is a unique channel that allows brands to advertise, communicate, and engage with their audience at the same time. No wonder this strategy remains a number one choice for marketing teams aiming toward excellence in 2019. Not only can popular social sites like Facebook, Instagram, and Twitter extend your marketing reach, but they can also help you build a community and familiarize with your customers’ needs. Not doing that is a big mistake...

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Marketing is a data-based business practice. Like many other strategic activities in business, it relies on valuable information about consumers, competitors, and markets to drive growth. So it collects and stores heaps of it, making everyone involved vulnerable to data theft and malware. As marketers keep discovering new channels to generate data from, cybercriminals keep finding new and ingenious ways of exploiting their weakest points. Reports of data breaches go public daily, while marketing security...