HomeAuthorSahil Kakkar, Author at

Sahil is the CEO and Founder of Rankwatch - a platform, which helps companies and brands stay ahead with their SEO efforts in the ever growing internet landscape. Sahil likes making creative products that can help in the automation of mundane tasks and he can spend endless nights implementing new technologies and ideas. You can connect with him and the Rankwatch team on Facebook or Twitter.
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Video content has embarked upon a journey to dominate textual content with social media being the prime example. A 2016 Adélie Studios report claimed that social video generates 1200% more shares than text and images combined. These stats are 4-year old; presumably, their numbers are even higher now. But this does not mean you should start posting videos right away without a strategy. If you do, you will be wasting your resources and a massive...

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Pinterest is a platform that 250 million people use every month to pin their interests (hence, Pinterest), and share their lives. Moreover, they consider every second of it to be more fruitful than any other social media platform.  But, apart from being user-centric, Pinterest is a medium for businesses to boost brand awareness, conversions, website traffic, only to name a few. And for every dollar that a brand spends on Pinterest Ads, it generates an...