HomeAuthorSalorita Mohanty, Author at

Peppy, chirpy, sane in her way. Sucker for wild travels & treks. Fond of murder mystery and non-fictional books. Open politics enthusiast and an agnostic atheist. Looks for wackiness in normalcy, adulting at her own pace!
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ListsPlatformsTips & Tricks9 Best Royalty Free Stock Image Websites for Content Creators

Salorita Mohanty2 years ago

We all know that it is really tough to make the customer stay on your site and read the content, however, adding an image surely makes it look better and engaging in all ways. If your blog looks monotonously long, then most probably no one will enjoy reading it. It has become necessary to make sure that the content is designed in a way that all of its important parts are explained well through diagrams...

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Lists5 Best Instagram Story Hacks You Should Use to Boost Engagement

Salorita Mohanty2 years ago

Instagram can be a dynamically challenging platform for business owners, entrepreneurs and brands. Despite its ever-increasing popularity among the youth, it is a complex network site based on pop culture trends, eCommerce upgrades and visuals that can be a task for marketers to understand. While Instagram is a powerhouse of various features to act as a tool for promotions as well as approach target markets, it can be difficult to figure out the functioning of...

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ListsGoogle Ads vs Facebook Ads: Which is Right for Business?

Salorita Mohanty2 years ago

With the boom of small and medium-sized businesses, the online advertising space is swiftly changing. The market giants and big brands dominate with the majority of the market share whereas the new brands with limited marketing budgets still need to thrive. Amidst such cutthroat competition for sales and return, marketers need to be smart with the budgeting part so as to reap maximum benefit. There are several platforms and channels to advertise brands so as...

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ListsLinkedin Product Pages: Everything You Need to Know

Salorita Mohanty2 years ago

“LinkedIn Product Pages connect your products to the world’s largest professional community” -LinkedIn Marketing solutions The leading professional networking platform provides an effective marketing solution for businesses by facilitating the online shop features with the LinkedIn product pages. Searches can now be turned into highly qualified leads that can benefit the business from all sides. It functions as a tool or medium to build trust and relationships around a community of genuine buyers. The LinkedIn...

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ListsHow to create Snap Ads through Snapchat Ads Manager?

Salorita Mohanty2 years ago

Snapchat has constantly upgraded itself to suit the dynamic market and business demands retaining its powers as a leading multimedia instant messaging social media platform. With additional features and facilities snapchat users can advertise their offers with ease and reach the potential customers on the site. Users can design snap ads using the various self-serve tools that will not just create them but also widen the scope to experiment with short video ads. The snapchat...

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ListsHow to get Paid Sponsorship on Instagram: Ultimate Guide for Influencers

Salorita Mohanty2 years ago

Instagram has come a long way since it started off as an image sharing application. The social media platform has not just disrupted the existing social networking spaces with its new media formats, improvisations and latest software updates but also led it in full swing. Brands and marketers find Instagram marketing more impactful in shaping consumer behaviour and purchasing patterns of the market. People tend to follow the content that the Instagram influencers promote, advertise...

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Lists5 Best Beauty & Skincare Brands on Instagram to Follow Right Now

Salorita Mohanty2 years ago

The beauty and Skincare industry is closely connected to the social media platforms due to the presence of the young, diverse and potential target market. Social media plays a significant role in amplifying the popularity of beauty brands and skincare influencers among young millennials. They can purchase as well as promote at their levels which can prove to be more beneficial than the brand promoting itself on these platforms. The rise of beauty blogging and...

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ListsImportance of Facebook Conversion APIs for Brands and Marketers

Salorita Mohanty2 years ago

The Facebook conversion API is yet another magical feature present in the Facebook data toolkit that can assist marketers in tracking business data online. The tool along with the Facebook Pixels can bring revolutionary data information to build campaigns, strategies, products and other relevant matters for the market. Earlier, the Facebook pixel was enough for data tracking, improving performance and designing plans for the brand. With the increasing use of ad blockers, cookie blockers and...

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ListsSocial Media Takeovers: Everything Brands and Marketers need to know about

Salorita Mohanty2 years ago

Social media takeovers are basically providing access to one’s public profile to a person/brand with similar intentions, interests or relevance while granting them permissions to post content of any form on it. Mostly, the industry experts & professionals, collaborated parties, branded influencers etc. are partnered with the host/owner of the account. They can publish stories, short-form videos, elaborated posts, articles or do live tours around the decided topic for the takeover. There can be announcements,...

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Lists6 Best Live Streaming Software for YouTube in 2021

Salorita Mohanty2 years ago

Video streaming space is dynamically changing with the shifting consumption pattern of audiences. People are more attracted towards content that is interactive and highly engaging besides being relevant. Things have transformed from being just a one-way communicating video post to both side interactions incorporated live streams. YouTube is the second most popular search engine after Google, holds great capabilities to transform the video market. Users access the platform to connect and communicate with their audiences...

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ListsShort Video Format Apps in India – A detailed analysis

Salorita Mohanty2 years ago

ShortVideo is the most consumed type of content that has gained popularity in the last few years. Such videos require the least preparation, tools and technicalities, anyone can shoot a video, edit it, and post on social media platforms instantly.  After the ban on the most popular, leading and pioneering short video format app, TikTok in India, a boom in similar kinds of social media platforms took place. Right from Instagram introducing reels to Roposo,...

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ListsLinkedIn Stories: Everything you need to know about the content format

Salorita Mohanty2 years ago

Using LinkedIn stories to grow and sustain a business is a smart move for brands that are looking to grow on online platforms. Marketers are already aware of the massive following of people that consume the stories format of content on sites like Instagram & Facebook. With millions of views, it is a better way to expand reach in the diverse markets & improve overall performance. Building a brand on LinkedIn requires a professional social...

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ListsYouTubeYouTube Contests: Best Practices & Ideas to Run them Effectively & Successfully

Salorita Mohanty2 years ago

YouTube marketing strategies are dynamic and keep changing in sync with new trends and cultures that are introduced to the digital media. Engaging audiences have got different mediums these days, right from spoofs, reviews & DIYs on YouTube to memes on other social media platforms. Everything has a specific target audience and objectives that assist in achieving the set goals. YouTube is one of the prominent platforms to reach & engage the right customers, hence,...

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ListsYouTube14 things to focus on while optimizing your YouTube Channel

Salorita Mohanty2 years ago

The largest video platform and the second most used search engine in the world, YouTube has come a long way since the first video was uploaded on the platform on April 23, 2005. Back then many wouldn’t have imagined this video platform will become a source of livelihood, a full-time career option, a dedicated revenue source for many companies. Therefore, in this blog, we list some of the best practices for the YouTube community of...

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ListsLifestyle Genre Report 2021 – How the Category is Trending this Year

Salorita Mohanty2 years ago

The pandemic has changed the way how Lifestyle trends were set prior to the crisis. As shopping shifted to being mostly online, fitness became virtual with a focus on mental health. While travel & tourism was restricted, consumer behaviour undoubtedly shifted over the past year, with new trends rising that is leading to an emphasis on local destinations and traveller safety. And as the outlook towards these industries has changed, so has the way content...

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Lists7 Best Documentaries on YouTube that you can Watch Right Now

Salorita Mohanty2 years ago

Documentaries on YouTube are not just a great source of entertainment but wisdom, ideas and information. With the rising demand for video content, there is a huge crowd in the OTT and VOD markets with subscription-based as well as rare free streaming service platforms doing their bits to stay relevant. Considering giants like Amazon Prime, Netflix, Disney Hotstar etc. leading the market, finding a free documentary streaming site is a big task. YouTube being the...

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InstagramListsHow to Create Instagram Carousel Posts to Increase Engagement?

Salorita Mohanty2 years ago

Instagram carousel posts with convincing and attractive cover slides are mostly irresistibly tempting for the audience. It compels the viewers to slide left in order to view the rest of the carousel thereby adding to the engagement on the post. Basically, Instagram carousel posts are a mixture of a maximum of 10 images and videos that can be easily viewed by swiping the slides to left. All the content can be posted as one single...

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Lists6 Best Instagram Analytics Tools to Track Metrics and Insights

Salorita Mohanty2 years ago

Research & market surveys, data collection, analytics, forecasting and implementing plans towards the desired goals are few basic parameters that social media marketers swear by. Analytics amongst them plays a key role in driving the set objectives towards their most profitable fate. Understanding the data relevant to customers or audiences is essential to design a marketing scheme that compliments them and helps marketers achieve more benefits at the least price. One can effectively leverage the...

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Lists6 Best Movies on OTT Platforms to Binge Watch during the Lockdown

Salorita Mohanty2 years ago

With all the movie theatres still shut till an indefinite time period due to the COVID-19 pandemic, OTT platforms were one of the few primary sources of theatrical entertainment for the public. Brands like Amazon Prime, Netflix, Disney Hotstar, Voot etc. continue to stream major potential blockbusters, interesting web series, and more original content for their audiences. As people faced a drastic change in their lifestyle and habits, OTT platforms began to become an integral...

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Lists5 Essential tips to create Real Estate Video Marketing Ads

Salorita Mohanty2 years ago

Smart, simple and informative video marketing ads are influential tools that can help any business survive and grow amidst heavy competition. With the digitalization of almost all sectors of industries and businesses, there is a virtual war between brands that are seeking the top ranks in search engines. Video ads being the most powerful and effective way to market products and services, the real estate industry swears by it now. With major real estate giants...

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ListsInstagram SEO: How to Increase Your Discoverability on Search Engine?

Salorita Mohanty2 years ago

Despite the narrative “Content is the King”, marketers swear by Search Engine Optimization or the popular SEO for their ranking and reach. It surely plays a vital role in aggrandizing the website visibility and driving relevant organic traffic to the page. Instagram SEO functions on similar principles that eventually reap long-term, permanent benefits over other hacks implemented for achieving the same objectives. It creates a stage for the gradual growth of the creator’s profile as...

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ListsInstagram Reels vs YouTube Shorts: Everything about Short-Video Content Format

Salorita Mohanty2 years ago

The short video space is one of the highly demanded content formats on social media platforms in the last few years. While the market was earlier dominated by the video-sharing giant TikTok, it was soon taken over by several other brands that more or less followed the same system. Instagram Reels led the market from the front while YouTube shorts made a quick entry with its own filters, edits and updates. A similar format of...

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ListsWhat is Social Media Detox & Why is it Good for You?

Salorita Mohanty2 years ago

Detoxification or detox is generally a term used for consciously refraining from excess use of any particular substance, product, service or simply habit that has affected the normal lifestyle or nature. We all know about the detox diets that were FAD a few years back and some still follow it where they believe that the particular adaptation of nutrient intake helps them eliminate toxic body elements. While detox drinks are still a thing in the...

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ListsBest 8 Thriller Web Series with Killer Twists & Plot to Watch in 2021

Salorita Mohanty2 years ago

The COVID-19 pandemic led lockdown introduced a new normal to the people including a new way to interact, communicate and choose entertainment. Most brands re-equipped themselves with upgraded features, remotely accessible system and better customer services. The OTT industry continues to make headlines every day with its prominent service provider brands like Netflix, Amazon Prime, Voot etc. churning attention-worthy content. Entertainment in the lockdown was more of watching videos, browsing through social media sites and...

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ListsFacebook Carousel Ads – The Ultimate Marketers Guide in 2021

Salorita Mohanty2 years ago

Facebook carousel ads are a widely used marketing tool that brands and start-ups utilise to showcase their products, services and other associated concepts in an organised manner. The advertisement format includes a minimum of two and a maximum of ten images and videos that have separate descriptions along with links below. This type of content posts is very regular and common these days with every influencer or user using it to promote their ideas and...

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ListsTop LGBTQIA+ Campaigns in India that Started Conversation and Shut Social Stigma

Salorita Mohanty2 years ago

On the 6th of September 2018, the supreme court of India unanimously declared that article 377 is unconstitutional as it infringes the fundamental rights of autonomy, identity and intimacy of the citizens. This legalised homosexuality in our country thereby sending a strong wave of existential confidence, rightful freedom of expression and a message of a secured future in the country for the LGBTQIA+ community. This historic movement changed lives and bought in an opportunity for...

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AdvertisingLists8 Best Remote Collaboration Tools for Teams Working from Home in 2021

Salorita Mohanty2 years ago

As the second wave of coronavirus returned in the month of April and May in 2021, the pandemic lockdown was extended further to avoid more fatalities and curb the spread. The companies that prepared to re-start their business like before and get their employees back to offices had to stop again. Many brands and start-ups shut their doors last year itself while some sustained the wrath of the disease and several companies are still struggling...

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ListsImportance of Memes in Social Media Marketing for Brands & Creators

Salorita Mohanty2 years ago

Major surveys have found that a human mind can retain up to 65% of the visual content 3 days after viewing it in comparison to just 10% retention in the case of text-based content. It is an obvious inference that we can draw from the natural social media trends these days. Right from the high viewership rate of YouTube to the increasing spike in the user base of popular social media platforms like Snapchat and...

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ListsSponsored Snapchat Filters- All that Marketers Need to know in 2021

Salorita Mohanty2 years ago

Remember those puppy face filters that people happily shared online with their tongues sticking out in the video? How can someone forget those age filters that showed an older version of the user in a selfie video! Sponsored snapchat filters have pioneered the trends of using these lenses and filters to create an elevated experience for its users. With over 280 Million daily active users recorded in the first quarter of the year 2021, Snapchat...

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Lists8 Best Visual Marketing Tools to Grow your Business in 2021

Salorita Mohanty2 years ago

Every time the marketing team at Vidooly discussed a piece of content for the social media, the graphic designer at the table met with the most eye contacts. Of course, it is the visuals that matter after all. Visual marketing tools are an essential part of every marketer’s life because how otherwise can they efficiently explain their point without much complex hassle? Marketing has changed directions and pace along with the market demands that come...

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InstagramListsInstagram Stories Analytics: How to Measure your Performance, Metrics, & Insights

Salorita Mohanty2 years ago

Nowadays, platforms like Instagram, Facebook and Twitter form the majority representation of social media for brands and marketers. If you aren’t doing the ads on Instagram stories, reels and Twitter fleets in the first place or consider them as the starter package for advertising and reaching the audience, are you even being heard? Nearly 90% of marketers consider Instagram to be the most suitable and strategically important platform for influencer marketing and branding. Instagram was...

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Lists5 Best Link/URL Shorteners for Social Media Marketing

Salorita Mohanty2 years ago

Just like dressing up and appearing presentable for that board meeting or viva voce creates an impact and impression on the people around us, keeping links/URLs short, organised and simple improves the aura of branding & social media marketing. Uniform Resource Locator or the popularly called URL are cursors that help in identifying various webpages/files on the internet as required. It works as an address in a virtual world where every different page/file has a...

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ListsHow to Use Pinterest Scheduler to Post Pins Effectively?

Salorita Mohanty2 years ago

Are you a brand or creator looking for an audience open to new ideas, products and uncommon deals? Well, Pinterest is just the ideal social media platform that can help promote the related posts and ads to the more relevant users online. Besides being home to many unique kinds of project ideas, tips & tricks, niche companies and a variety of online shops with their promotional content, Pinterest holds the ability to connect any kind...

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ListsMost Effective Brand Marketing Strategy for Marketers in 2021 

Salorita Mohanty2 years ago

A deadly virus, uncertain pandemic, continuous series of lockdowns and unlocking, curfews and barricading, the year 2020 left people confused. While the times are uncertain and sad for us, many companies & brands have taken appropriate measures to help governments as well as the public in straightening the curves. The unfortunate rise in COVID-19 cases led to several changes on various fronts. Right from starting the work from home culture to maximum dependency on the...

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ListsSnapchat Influencer Marketing: How Brands can leverage Snapchat Influencers

Salorita Mohanty2 years ago

Snapchat’s remarkable evolution over time not just attracted more stable users but also grabbed the notice of content creators, brands and marketers. Social media is a widely spread medium to reach most audiences and Snapchat has its own spark when it comes to targeting a specific user base. The messaging application with a distinct disappearing content facility assists its users in sharing their in-the-moment photos & videos with selected audiences of their own that makes...

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ListsTop Benefits of using Videos in Email Marketing to Business & Brands

Salorita Mohanty2 years ago

Videos are entertaining & informative besides carrying the great power of engaging audiences from diverse backgrounds for longer time periods. We have already discussed the versatility, potential and effectiveness of videos used for marketing campaigns in our previous blogs. Here, we will know more about the various benefits that can be yielded by including videos in email marketing campaigns for brands. Emails are a great part of online marketing campaigns because brands have utilised the...

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ListsYouTube Announces Significant Updates to Analytics & Studio Mobile App

Salorita Mohanty3 years ago

Data and insights play a significant role in the development & growth of creators as well as brands on social media platforms. Understanding the various factors along with the minute details related to the views, engagement, shares etc. is essential for marketers to build a strong audience base, improve communication and expand the overall reach besides efficient performance online. The most popular video-sharing social media platform, YouTube, has introduced new features and metrics to assist...

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Lists9 Best Snapchat Influencers to Follow Who Can Boost Reach

Salorita Mohanty3 years ago

Initially, Snapchat was considered as a little more than a simple picture sharing platform for teenagers where they could share suggestive images that disappeared within 24hour of posting. The not-so-important application grew to become one of the most popular social media platforms for millennials and young teens that knew the serious potential that the app held within itself. Snapchat’s popularity grew among the young crowd and the media shared here received views as well as...

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InstagramLists6 Best Tools to Sell your Products on Instagram in 2021

Salorita Mohanty3 years ago

Instagram is beyond being just a mere photo and video sharing social media application that has over 500 million daily active users. For business and brands, it is known that Instagram is a place where millions of people come across a variety of brands regularly. Moreover, there are records of over 200 million users visiting certain labels regularly and making purchases too. While several blogs would suggest various ways to market on the social media...

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Lists12 Cool & Best Fashion Brands on Instagram to follow in 2021

Salorita Mohanty3 years ago

Fashion brands on Instagram change the complete idea about the conventional brands that we count in the list of the basic fashion labels in the market. Here it is a completely different story where the various top-notch brand labels came under spotlight after millions of follows, likes, comments and shares from the audiences online. These best fashion brands on Instagram are unique, spontaneous and in sync with the latest of latest trends around. Understanding the...

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ListsBlog Vs Podcast: Which One’s Best for your Business and Brand

Salorita Mohanty3 years ago

Reading a blog over a book and listening to podcasts instead of regular music is not just a FAD these days but a gradual lifestyle transformation that is here to stay. While these are a part of our daily life, they play a vital role in the marketer’s career and brand’s growth. It is important to note that going through a blog Vs Podcast article will not help in determining who is better for the...

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ListsHow to Collect Customer Feedback on Instagram to grow business?

Salorita Mohanty3 years ago

In order to build an empire full of booming businesses, one must make sure that the customers are not just merely satisfied but valued to the core. It is a fact that customer is the real boss as they hold the power to uplift as well as destroy any company simply by investing or spending their money elsewhere. Brands need to understand and learn about the customer experience right from when they discovered their product...

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ListsSocial Media Pros and Cons: The Ultimate Guide for Marketers

Salorita Mohanty3 years ago

As marketers, we have used social networking sites like Facebook, Twitter and LinkedIn beside social sharing applications such as Instagram and Snapchat. All of this has placed the platforms & channels at top of all other media of promotion & reaching people. There is no doubt that social media has transformed into the juggernaut of modern marketing as well as advertising. These days Business and brands depend completely on the social media platforms to recognise...

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Lists6 Effective Benefits of Video Ads In PPC Campaigns for Brands

Salorita Mohanty3 years ago

With the continuously dwindling attention span of audiences coupled with uncertain social media pattern of events, advertising has become a big deal for marketers as well as brands. Keeping up with upcoming trends and swiftly changing climate of social media platforms is a great task in itself as understanding the future over the internet is full of errors & risks. However, as optimization of content drives traffic and SEO paves way for more CTRs and...

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AdvertisingListsHow to use LinkedIn Text Ads in Budget to Grow your Business?

Salorita Mohanty3 years ago

A short line of text, wisely put together to launch a product, announce a sale, address customer queries, quote testimonials & whatnot for a target audience is the basic feature of LinkedIn text ads. A smart choice of keywords coupled with basic information regarding who, where and when within a limited character space can bestow multiple benefits to brands & marketers, thus LinkedIn text ads are the most effective means to advertise on the site....

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Lists Best 5 Custom Reporting Tools & Software for Marketers

Salorita Mohanty3 years ago

Marketers often handle multiple online & offline projects that have separate requirements to be fulfilled in order to deliver the desired result. The number of varieties of projects is directly proportional to the number of tools used on a daily basis to get the job well done in time. Most of the software that we use these days consist of certain kind of reporting tools or report builders that ease the effort to compile all...

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ListsHow to Create Facebook Lead Ads to Grow your Business?

Salorita Mohanty3 years ago

Facebook Lead Ads are basically promoted online ad forms that can be published with Facebook ad publishing tools. These can be used to collect information & offer appropriate CTAs to people at the same time. These Lead Ads are a great way to gather the target leads on social media platforms. Creating these Facebook Lead Ads forms is easy with the tools and features on the site that simplify categorising and customising form question effectively...

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ListsVideo MarketingBest 5 Free Video Creation Tools/Software for Marketers in 2021

Salorita Mohanty3 years ago

Video content strategies have become an integral part of almost every social media campaign. With brands and creators reaping more benefits out of video advertisements there are more tools and software making way into the digital marketing segment. Social media platforms evolved with more video-related features over other forms of media in order to meet market demands and consumption patterns. As Instagram rolled Reels and improved its version update for stories & posts, Facebook, Twitter...

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ListsPlatformsHow to Create or Setup Instagram Messenger Room for Group Video Chats?

Salorita Mohanty3 years ago

The popular photo and video sharing application have come a long way from where it began. Right from incorporating video share options like stories and IGTVs to launching the Reels, a 15 seconds video-creating concept, Instagram has upgraded itself to match the user expectations. The Facebook-owned social media networking service, the Instagram application is used by millions of users worldwide that are growing each day. People can connect with their family, friends and followers on...

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ListsYouTubeBest 7 Aviation YouTube Channels For All AvGeeks and Amateurs

Salorita Mohanty3 years ago

Flying is fascinating for everyone. We all have memories from childhood when we chased the shadow of an aeroplane in the sky or travelled in it for the first time in life. While most of us had dreams to become an aeronautic engineer or pilot as kids, few got through and succeeded in achieving it. The aviation industry is vast and diverse with different creations, innovation, historical events, mechanisms, technicalities etc. that definitely amazes us...

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AdvertisingListsVideo MarketingBest 5 Digital Marketing Strategies During COVID-19

Salorita Mohanty3 years ago

Almost all industries, businesses and manufacturing units faced the wrath of the COVID-19 pandemic. It seems like there is not one properly researched and surveyed report on the loss of employment followed by depressing stories. While our heart goes out to everyone who suffered major losses in terms of employment, life and property, we must also appreciate survivors, frontline workers and volunteers globally. It is a matter of fact that not all were as lucky...

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ListsYouTubeBest 8 Car YouTube Channels for Automotive Aficionados in 2021

Salorita Mohanty3 years ago

YouTube is a hub of millions of car YouTube videos that keep the tech and automobile nuts going on with their passion and interest. There are channels that are specifically dealing with usual car making, trade, stunt technologies, beautification, details etc. besides channels dedicated towards supercars, expensive brands, unique history and tales behind particular models of cars. With a diverse mindset, car enthusiasts vary from each other in terms of their interests and opinions. While...

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ListsYouTubeYouTube Introduced New Feature to Warn Users Before Posting Toxic Comments

Salorita Mohanty3 years ago

Recently, YouTube, the world’s second-largest search engine and most popular video streaming platform launched a new feature that warns users before abusing or indulging in toxic commenting. It rolled out the additional feature to encourage people to be more respectful online and avoid any unnecessary squabble. As YouTube tries to handle offensive comments and online abuse by issuing warning notes to the users, it is preparing to launch more effective features in its Creators studio...

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YouTube18 Interesting Wedding YouTube Channels for Theme Inspiration

Salorita Mohanty3 years ago

As the wedding season sets in again, couples and their families have started searching for best people, places, ideas and whatnots to begin preparing for D-day. Marriages are those particular special occasions where the world around you comes together to celebrate the happiness in your life and that deserves the effort. Right from selecting interesting themes, executing DIY plans to deciding outfits and other necessary wedding bling must be sorted before the date so that...

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AdvertisingListsWebsite Vs Social Media: Know the Best for your Brand in 2021

Salorita Mohanty3 years ago

The COVID-19 pandemic led lockdowns were immediately succeeded by the quick accession of the popular work from home culture. Brands and companies were shut and employees managed their duties through the internet and communication networks that saved them from many energy-draining activities like commuting to and fro to offices. Many started diverting and utilizing their saved time, energy and efforts into pursuing their passions and getting started with side businesses online. In the last few...

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