HomeAuthorSalorita Mohanty, Author at

Peppy, chirpy, sane in her way. Sucker for wild travels & treks. Fond of murder mystery and non-fictional books. Open politics enthusiast and an agnostic atheist. Looks for wackiness in normalcy, adulting at her own pace!
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With 330 million active monthly users, Twitter has a much serious audience base compared to that of Facebook, Instagram and Snapchat. While the other platforms stage a much wider, bigger, long-lasting scope for marketing brands, Twitter is challenging given its character limits & short span of visibility. Social media marketers have access to several insights, and data collection tools at their disposal to develop various marketing campaigns. They are available with free trials as well...

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Brands around the world are facing a critical situation due to the lockdown induced by the coronavirus pandemic. The major economic crisis has taken a toll, companies are shut and few are managing the deals virtually. The companies that are still functioning despite all bans and discontinuations in all industry segments and markets have taken the help of several digital platforms. There is a visible quick shift from in-person meetings to online conferences through online...

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As we proceed towards battling the deadly COVID-19 virus with nation-wide lockdown, aspiring entrepreneurs are experimenting to help mankind in a million ways. While several Startups went downhill with the closure of major service/product markets and economy crash, few experts believe to see a certain boom in the same segment post lockdown. We may have a difference of opinion over this topic depending on the perception of news that we read or receive but factually...

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Most social media platforms have their built-in analytics and insights to gather information related to the effective performance of the brand channels. There are several others that use third-party tools like google analytics to track the same details. Previously we have discussed several social media tools and techniques that assist marketers in improvising their brand image online. These tools have several functions and features that make social media marketing simpler as well as better. Along...

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The social media is in itself a universe for brands and businesses with the unrivaled opportunities that they have offered since their discovery. Digital media has paved the way for business houses with top-notch resources and technology that connects them to relevant communities in real-time. Despite the sudden spike in an influx of influencers, marketers still rely upon brand advocates. Brand advocacy on social media is a concept of an individual/group of people, particularly those...

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The mobile multimedia real-time messaging application has changed the way people communicated online. The texts, tweets, quotes changed into videos, gifs, and pictures with Snapchat that people used to keep each other updated. Capturing great moments in boomerangs and filtered videos makes communication as well as social media more interactive and engaging. Moreover, it allows people to snap and share media in real-time which makes it a great place for networks, brands, news, and businesses...

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Imagine the world without the internet during these times. It sounds impossible to most of us because we are now heavily dependent on the World Wide Web for information, entertainment, income, and much more. The ongoing pandemic has nearly shut the world, leaving everyone in the middle of emotional chaos and mayhem. Fortunately, there is YouTube with engaging video content to help us keep going with our life sanely. Surveys have proved that there is...

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With the pop-up ads getting more popular compared to the billboards and social media marketing almost taking over the television ads, digital marketing is rapidly growing to replace traditional methods to run business. The broadcasts, printing press, telephone, and direct mail are nearly replaced with banner ads, carousels, mailer creatives, and innovative social media content. It is important to highlight video content that can be considered the primary priority of marketers today. Apart from other...

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Instagram has over 1 billion monthly users, out of which over 928 million people were considered as the potential audience. The above stats indicate the extensive scope offered by the famous photo & video sharing platform to the brands. Social media marketers must consider the Instagram ads as their key weapon in building brand reputation besides developing some dope marketing campaigns. As we discuss ads, there are multiple ways to promote a cause, case, or...

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A blog on Facebook barely need an introduction nowadays. It is normal to not be an active Facebook user but if you haven’t heard about this social media platform then, maybe you are extraterrestrial. Expected to cross the bar of 1.69 billion global users, Facebook has literally connected people from nooks and corners of the world. With such diverse audience and power to easily mould customer, brands pick the social media site for their major...

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Gardening is the other name for creativity in patience. Botanists and plant enthusiasts are passionate gardeners who would ensure utmost care for plants anywhere. Gardening can be either creating kitchen garden or patiently letting the blooms be the beauty of your home garden. At times it becomes frustrating as the tangerine shrub that you took care of like your own child would succumb to minor pest infestation. The lemon tree which took literally years to...

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Sentiment analysis is beyond measuring just the likes, comments and shares. It is basically contextual mining of content that recognises and provides subjective information to help brands understand sentiment of their audiences/consumers. Social media sentiment analysis is reading through people’s reaction, emotions, opinions and attitudes over any ad post, product launch or blog content. It is a systematically arranged method to extract the overall reactions and determine if they were negative, positive, neutral, biased, sarcastic...

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Knowing a brand’s audience preferences without the help of social media listening tools is as simple as baking the croquembouche with toasted praline marshmallows balanced on top. Yes! Difficult as the way you got that crocs-embrr-sui-quackquack (more gibberish) pronunciation. What marketers can’t achieve from wizards in long robe with a monk parakeet to read through the tarots & crystal balls, Social intelligence with technology gets it through. Honestly, that is where sensible as well as...

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It is not just for “Oops! I overcooked my chicken” posts anymore. Twitter is the display picture aka DP of our recent times, the global crises, new found recipes, economy fluctuations, brand partners, gateway to digital forums and even the Government’s public notice board. Confused about why would you ever need Twitter management tools when you really would prefer selling on other sites like Facebook and Instagram? If you were wondering about how a professionally...

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Statistics and numbers play a vital role in giving the right shape to a marketing idea or campaign. Knowing the what works with the audience, when and how matters a lot when a brand is planning to be regular on social media. Social media analytics tools are basically the guides that help us reach out the right audience at the most relevant time with the most accurate and engaging content. These tools are the necessities...

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With the increasing demand for updated information and data regarding legal amendments, acts and changes in law all around the globe, YouTube has seen exponential growth over the years. While the world faces extreme cases of conflict, damage and disease spreads, different governments bought in several changes to the legal hold in their respective nations. Reactions, actions, ideas and opinions varied in many ways that created different impact on how the law took care of...

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Nowadays Social media platforms are the best places to read a market, analyse demands and prepare strategies accordingly. There are multiple stages where brands and businesses prepare campaigns or polls to understand their audience better in order to serve them well. Facebook being the hub of all kinds of target market welcomes varied companies to express themselves on it. Brands interact with their relevant customers to expand the base and improve revenues. A poll on...

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Makeup YouTube channels are flooded with popular celebrities, expensive brands, views and money. The makeup and beauty community is one of the largest aggregation of creators and influencers that monetize their channels on the platform. Apart from the gaming segment, music and sports communities these makeup YouTube channels are some of the high earning popularly watched videos. The makeup artists and beauticians have come a long way in producing videos that are more professional these...

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Animal YouTube channels are beyond funny dog videos, weird species and never before incidents. They are dedicated towards much bigger and wider cause like animal abuse, saving the endangered species, conserving wildlife and exploring the animal kingdom. One can never get bored of watching the unknown islands with unheard of animal species and obviously cute puppies. There are many international and national organisations such as the International Animal Rescue, PETA, ifaw etc. that work for...

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The Snapchat Vs Instagram battle is becoming intense with each day as marketers make their way towards the best campaigns on social media platforms. Both the applications seem to be the right one for marketers and their brands to reach the right audience with appropriate content. Facts indicate a distinct line between marketing on either of these two platforms. They offer varied features and focus on different target groups that one can consider as a...

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Social media contest ideas and examples are all over the internet these days. Marketers have experimented with their brands and developed some fine examples for the future reference. If you have ever run any contest or are going to host one, then you must know that finding that one bait that grabs attention and engages audience is essential. The contest marketing segment has become slightly stagnant at this point of time as brands are repeating...

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As the world marches towards revolutionary changes in various segments to uplift life and living, doing things yourselves is a saviour in times of need. DIY YouTube channels are stages that provide content regarding doing things by oneself and that is surely exiting to watch and experiment later. There are emphatically hundreds of thousands of reasons why learning to do our own chores is better than depending on others and their businesses. Imagine the world...

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Right from that being a fan of that quirky sling bag to joining the team of mountaineers who collect plastic wastes on heights, there are multiple leads we come across on Instagram. With over half a billion regular monthly active users, the social media site is much more than what it initially aimed at becoming. Selling on Instagram is a fundamental part of digital marketing and sales because the platform brings in diverse groups of...

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The information and knowledge imparting capabilities of the World Wide Web is incredible. There is barely anything that we will not find on the social media channels, platforms and sites. Right from live surgeries to maintaining a proper diet during certain disease or illness, the world’s largest video streaming platform has got you covered with its Medical YouTube channels. There are several resources with valid authentication and license to share material to assist students, researchers,...

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Do you run a firm? Are you spearheading a team involved in marketing and advertising? Well, then you must have someday asked your employees to rate & review products, services or even the workplace itself. When consumers, partners and other stakeholders share information as well as message of subjected organisation with their networks and associated forums, it becomes viral. The spread of vision and motifs of firms through word of mouth makes the company appear...

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With over 1.5 billion downloads by now, TikTok is a quick expanding and growing application all over the globe. While India is the country with maximum number of downloads followed by China and the US, Bollywood stars on TikTok are nowhere behind the list of top users. Video making and photo publishing applications have made communication more easy and entertaining due to which there are more users on apps like snapchat, Instagram and TikTok. There...

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Hotstar is a premium Indian over-the-top video streaming platform that belongs to a subsidiary of Star India which is wholly owned by The Walt Disney Company. The subscription VOD streaming service brand features some of the best series, movies and originals that are highly entertaining. Hotstar web series are host to a huge number of audience and have content that are some of the most viewed ones. The digital entertainment industry in India has been...

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The digital music streaming service industry is majorly dominated by the brand Spotify. It is a vast and versatile library for music lovers, podcast enthusiasts and audio content consumers. Today Spotify holds a huge power to influence markets because of its easy accessibility and user friendly interface. All you would need to do is sign up with your email id or just connect through Facebook to access a plethora of music, albums, podcasts and more....

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Pictorial messaging has always helped us express our ideas more precisely and communicate effectively. Snapchat, the photo-messaging application not just assists in creating pictures and videos but also share with friends on the platform. With many new features, functional elements and regular upgrades it is important to understand how to use snapchat. The application works simply on time frames where when you receive a snap it opens for some limited time and disappears later. The...

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While I begin typing the first line of this blog, twitter has got over thousands of tweets on air. 8,847 per second to be more precise! Things move really fast on the social media platform where the average life span of each tweet is around 18 minutes. Developing a viable twitter marketing strategy is a must to ensure a complete success over digital marketing. Whether it is to create a buzz around your campaign, promote...

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Hey! Do words like engagement rates, ROI, driving traffic, A/B testing, cross-posts, backlinks etc. excite you? Attention! Dearest marketing geek. You are going through the right read. Tiktok launched its Pro accounts last year and they come along with a dashboard full of analytics, insights, data and research results. These valuable elements in the video-sharing social networking platform can help creators perform better with their content for greater reach. Analytics is the key to smarter...

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In our previous blogs, we have discussed the steps to record podcast along with the best of the tools and techniques to assist audio content creators. Right from picking the proper hosting platform to cutting, trimming, editing and improvising records, podcasters have a lot to before the final launch. After learning several techniques and tools to create, edit and launch podcasts, it is important to know how to promote the same for greater reach. It...

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Voot is the Indian subscription based video-on-demand (SVOD) site that streams varieties of shows, web series and originals. The online video streaming website has regular show updates which include reality shows, drama series, TV serials and its own originals. Voot web series are few of those most engaging content that widens in terms of audience and continues to grow every day. The shows are unique while the engaging content keeps the right grip over their...

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Wondering which is the best place to launch your recorded podcast? Well, there are plenty of podcast hosting platforms available for free and subscription based online. The task here is to pick the best one for your recorded content. Launching a podcast is not as simple as uploading audio records to iTunes or any other audio platform. Podcast hosting platforms are responsible for a series of results desired by the podcasters. Picking a media host...

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YouTube on January 6th of 2020, rolled out major changes in its privacy settings to secure digital experience for kids. The platform announced about bringing in these series of changes into its privacy column last September which got implemented now. YouTube was quoted on their blog, “Last September, we announced a series of changes to better protect kids and their privacy on YouTube and to address concerns raised by the U.S. Federal Trade Commission (FTC).” YouTube Studio...

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The right audio effect, sound quality, background tuning and clearer audio content holds great power to transform any simple podcast episode. Audio content creators can benefit in several ways out of raw audio records by using just the appropriate podcast editing software. Success of any audio record depends on the skills and creativity of the audio content creators along with the type of podcast editing software used in the same. There are many types of...

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Anything to everything has a space of its own on the social media. Be it the picture of an egg or the political satire in form of memes with profound agendas, online they are all just VIRAL. These days it barely matters what went funny at your office desk and who was dozing at the national conference because they all eventually end up on social media platforms. It won’t be a mistake on my behalf...

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Eros Now is the subscription based entertainment streaming platform owned by Eros Digital that has made its place in the industry. With over 100 million subscribers on its site, Eros Now streams some of the finest content that are universally recognised for various reasons. It streams web series under a plethora of genres like thriller, comedy, Drama, biographies, romance and many other which would leave you in long lasting emotions & thoughts. Eros now not...

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There are several audio creating, recording and editing software that are readily available online for audio content creators. While most of the internet is clouded with video ads and live streams, there are consumers dependent on audio podcasts. With advancing technology, audio content creators require some useful podcast recording tools that would help them produce audio content efficiently. It is 2020 and spoken audio editing holds more essence a sit simplifies and makes audio better...

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Compiling information, making right cuts and adjusting the content to make that right video has become better with advanced technologies these days. Video making and editing was one of the most time consuming and complex task that appeared easy after being completed. This time it has got simpler with video cutter software that help videographers make appropriate & desired cuts in videos as per need. Whether it is to remove the first initial blank parts...

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With the rapidly growing OTT video service platforms, it has become very difficult for software buyers to pick the right OTT software to launch a video app. Developing a video streaming application is a time consuming process and requires a proper strategy. There is several OTT softwares to launch video apps yet it gets difficult for owners to pick any one as they all offer almost the same features. Choosing the appropriate platform launching OTT...

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While the world moved towards online web series, SVOD platforms like Netflix, Amazon Prime and Apple TV took over entertainment industry globally. Gone are the days when we would wait eagerly for that prime time show on television as you can watch them anytime and anywhere now. Several brands have come up with their originals and other series on their video streaming platforms that are highly engaging. Among all the top shot names in the...

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Game streaming software solutions are necessary to reduce complications and improve the quality while gaming online. Arranging for live streaming of online games can be difficult as it involves technical knowledge and right decision making experience. Not everyone who plays a game on Twitch is a pro at streaming the top tournaments or live games. Therefore, game streaming software are available which would simplify the processes and ensure smooth game streaming. Game streaming software are...

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Businesses, start-up companies, leading brands, mom&pop stores, departmental outlets and other such establishments are revamping their marketing strategies. Animation and video making has taken over traditional promotions and advertising techniques to attract maximum in the market. All industries are gradually turning into “video-first” groups that depends more over the videos, motion animation and graphics. Explainer videos are the latest way to grab attention of potential markets and brief products/services and campaigns. Explainer videos are short...

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Right from sourcing information, compiling facts, writing that blog up to self-satisfaction and hitting publish button, Content creation is not an easy task. It takes right amount of expressions, writing skills, appropriate images, infographics and more assistance to ensure the blog is engaging, readable and capable of gaining views. Penning this from the perspective of a blogger and writer, content marketing tools are essential while creating content. They help write in a constructive manner and...

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Facebook has become a routine in our lives and we rarely notice the dominance of this platform these days. Right from comedy to politics, recipes to tutorials everything is effortlessly shared on Facebook and that is how it has become an integral part of everyone’s life today. Imagine if there was no Facebook how would you share your stories? How to know which event to attend? Where would you get all political news & gossips...

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With over 2.3 billion monthly active users, Facebook is the platform where business and brands can easily gather engagement and attention. Facebook provides the right stage for over 140 million + businesses to connect with their customers and audiences. Despite multiple options being available for marketers to make their companies visible and competent, they fall short of engagements and real interactions. As the engagement rates fall, marketers try posting more content but miss out on...

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Cheers to all you crazy and lazy web series fans. Netflix has completely changed the way our Sunday’s looked like previously. Binge watching TV series and web shows is the new favourite of millennials mainly. The popular phrase “Netflix and chill” just makes so much sense to all of us stuck amidst traffics, deadlines and bills. Netflix India has something for everyone and that has made it one of the most popular SVOD platforms here....

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“Content is king” is a renowned phrase in the digital marketing industry. Professionals dealing with online advertising, SEO and content marketing know the value of assembling appropriate content to attract audience. Uploading content is just not enough to make the brand visible because engagement depends on the amount of information and level of presentation. Readers, listeners, audiences in general always look for right information, attractive layouts, simple & understandable content. Creators and brands seldom get...

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Instagram stories are just the right place to blow your trumpet, beat the drums and strike the strings of the chord for your brand. Promote that product, unbox it live, advertise creatively and give shout outs to important associations in the stories. Instagram stories are versatile and come with a wide range of tools, techniques, effects and filters that can oomph up your marketing interests. We agree that just uploading random Instagram stories is not...

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It is 2019 and smartphones have transformed the world into a technology dependent, digitally advanced space. Right from buying safety pins to selling airplanes, people are just a click away from anything they’d want to do. Why are GIFs needed? Propagating and facilitating business these days requires proper advertising. Considering the majority percentage of millennials in the market, creating attractive marketing campaigns is important. GIFs are essential these days because they are an amalgamation of...

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I consider myself as a cisgender ally of the LGBTQ community and totally acknowledge the fact that they still face discrimination. Majority of society, in the name of gender, sexual preference and other factors refuses to treat the community as an equal. And this societal behaviour is WRONG! Many movements, campaigns & strikes have taken to the streets to demonstrate real issues faced by the community yet voices go unheard. With the gradual boom in...

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Female talk show hosts featuring in Late night programs? Not a surprise anymore because women have come a long way from where everything began and are taking over everything that was once forbidden for them. We can barely differentiate between the roles a particular gender must play in the society these days. While men master culinary arts, women have fine tuned their talents and upgraded skills in commonly male dominated industries. Women, over the time,...

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With a steady growth over the years, Podcasts are all over the world. There are over half a million active podcasts being consumed by a gradually expanding market worldwide. As millions of episodes get aired regularly in 100 different languages, Pod catchers are refining their programs and developing advanced tech to match the demands. If you discuss with podcast hosts and companies releasing episodes on how to promote a podcast, then you’d know that marketing...

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Let’s pretend it is 2005, you have come home for lunch and the television has got your favourite show on. You eat the yummiest home cooked meal while being entertained by the show. Old but definitely gold! Food always had this connection with watching a series or a show since a long time. Right from the “TV and lunch” to the “Netflix and chill” food culture has evolved while eating habits have changed. Healthy and...

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Making money online might seem difficult with the initial learning phases involved but the results are worth the perseverance. Were you trying to figure out ways to monetize your videos? It is good for businesses to keep a track of trending techniques to maximize resources and returns. Facebook Creator Studio has turned into a reliable space for new brands and companies to establish digital presence. Creator Studio on Facebook helps partners earning money on the...