HomeAuthorSalorita Mohanty, Author at

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Eyes fixed at live streaming of poll results on digital devices Office walls echoing with opinions. Elevated anxiety in all Indians. The 2019 Indian General elections to constitute the 17th Lok Sabha has finally winded up after 7 phases of voting across all Indian states. The counting of votes for 2019 elections of world’s biggest democracy began at around 8 AM on 23rd of May 2019. The populist schemes, branded power displays, debates and discussions,...

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YouTube stops displaying subscribers count on channels and this to be turned into action from August 2019. If you have been part of live subscriber count wars and have cheered for your favorite YouTuber with all your enthusiasm, then that won’t happen ever again! Yes! YouTube would stop displaying subscribers counts on concerned channels from August 2019. Channels with 1000 and below subscribers are excluded from the list and will have their counts displayed as...

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Social media marketing holds a significant role in promoting brands. Marketers these days strategize the campaigns that ensure reasonable engagement rates at lower investments. Advertising online can be subdivided into many types, and their usage depends on: Audience targeted Type of service/product Type of engagement desired  Facebook ads strategy for musicians is popular amongst marketers in music industry, and utilizing it for promoting art is an excellent way of exposing talents to their respective fans....

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Imagine being a famous face tomorrow, fans coming up for selfies and relating to you as one amongst them. Getting papped frequently, hiked up fandom! Surprised yet content? Right. The rise of Be Younick and “The” channel Nikunj Lotia had a pretty much normal lifestyle and living like most of us before his “Mauka Mauka” ad spoof video made rounds on the social media. The 1 minute 59 seconds video bought out a terrific creator,...

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LinkedIn video marketing feature was launched in 2017, and there was a revolution witnessed across industries that used social media for their branding purpose. LinkedIn internal surveys and study reports confirmed that LinkedIn video marketing was three times more engaging and successful than content posts. In a year, LinkedIn Video posts generated over 300 Million impressions on the platform, which is vast than ever before with other types of marketing techniques. Apart from setting benchmark...

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The former Musical.ly that was taken over by ByteDance, a Chinese company in 2016 turned into becoming one of the most profitable and downloaded apps in the world. Now known by the name TikTok, this free app is a combination pack of the vines, Twitter, and Instagram. TikTok, with over 500 Million monthly users has surpassed the total download records of Instagram in the first half of its release. TikTok marketing strategy for business is...

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Internet these days bring sufficient animal rescue reports, engaging dog cat birdy videos and cute paw doses. We have read, watched and got involved in such contents online and one would agree that animals are directly dominating a lot of spaces online. There have been NGO’s and companies that work towards conserving the wild and reviving animals. Domestic and street animals receive discrimination despite continuous efforts from such animal activists and groups. Social media platforms...

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The fashion microbloggers and lifestyle influencers are the most appropriate mediums to communicate with the adapting world now. They are well in touch with their audiences and have a connection rooted more profound than just mere accounts online. The digital population in India as surveyed till January 2018 found 462 Million active internet users which speak about the burgeoning tech and digital revolution taking place here. The Indian population these days is seen mostly acquiring...

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The Space-X and Tesla founder left his followers tickled pink and perplexed with his tweet hinting at co-hosting meme reviews, a famous Youtube episode by Pewdiepie. Things got concretized when on 22nd February 2019 the video was uploaded. Elon musk along with Rick and Morty co-creator Justin Roiland hosted the third and final part of “Pewdiepie” Kjellberg’s meme review. That was a crazy Friday when the video went viral minutes after it got released on...

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While trending YouTube videos, and live streaming gradually grew to be the usual way the millennials conversed, digital original series on OTT channels specifically SVOD platforms online provided concatenations of scripted and non-scripted videos that were relatable and ultimately breaking the mould. The increase of demand in the market for the series has led to a revolutionary growth of subscription video-on-demand platforms. According to the parrot analytics research on global television demand report 2018, the...