HomeAuthorSalorita Mohanty, Author at - Page 2 of 4

Peppy, chirpy, sane in her way. Sucker for wild travels & treks. Fond of murder mystery and non-fictional books. Open politics enthusiast and an agnostic atheist. Looks for wackiness in normalcy, adulting at her own pace!
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The world has become even more compact with the presence of the World Wide Web connecting each nook and cranny around us. It’s already 2021 and technology continues to fascinate us in every possible manner. Someday it is a new tool to separate egg yolks from the albumin while other days it is skilfully compiled videos creating an impact on our thought processing. The movie industry is the most talked of business in our society...

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With over 430 million active monthly users worldwide, Reddit is the 6th most popular social media platform in the US. It is surely one of the most regularly visited platforms that supports a diversified audience community that create several opportunities for brands to thrive in the market. Reddit is the right place for any marketer or brand that is looking towards promoting offers to relevant audiences, understand the demand and accommodate the required changes as...

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Live streaming software for Facebook combined with updated broadcasting facilities online has widened the reach of top quality video contents across the globe. Brands and marketers use Facebook live streaming software to customize their content in order to suit the target audience that will then appeal or attract the potential consumer. As people comment, live share, tag and engage with each other besides the host of the live stream, it also opens up space for...

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Social media advertising is not always a cakewalk but with amazing feature updates on platforms like Facebook, Instagram & YouTube, everything seems do-able. Following the dynamically changing social media advertising system, LinkedIn developed a new variant of ads for conveniently generating leads online. It is the LinkedIn Lead Gen form ads that increase the conversion rate of ads by placing appropriate CTAs on them by many folds. The team at LinkedIn marketing solutions realised that...

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Currently, health and fitness are the fastest growing industries anywhere in the world. There are various factors that are accountable for this spike in the fitness business that is booming at a top speed. Apart from being the most discussed, widely categorised & popular segment in a man’s day to day life, Fitness has become a mandate for all. Rising insurance costs, expensive medical alternates, advanced wearables in trend, social media fame, widely accepted urban...

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With over more than half of the US internet users aged between 15 to 25 were recorded to be using Snapchat in the first quarter of 2020. The social media messaging application is one of the most widely installed & regularly browsed platforms that allows people to share image & video content that disappears after a temporary period of time. There are over 229 million daily active Snapchat users who contribute towards creating around 210...

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Nowadays learning a new skill or upgrading talents is easier with YouTube as the videos demonstrate each and every minute details related to the subject matter. Most of these YouTube channels are created by industry experts and professionals who provide authentic and helpful material that is not just practical but also imparts knowledge to the viewers. YouTube channels provide easy to follow, stepwise methodical and explanatory videos on almost anything to everything. It is a...

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Social media is the dynamic change-maker that provides a wide range of facilities to support marketers and brands build a proper space for themselves online. Social media marketing offers a variety of opportunities including effective communication with right target market, optimizing content for impactful campaigns, lead generation sources, branding, conversion for sales and revenue boost. Learning might seem easy with the internet but gaining ideas from best social media marketing books are still the most...

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Instagram is constantly updating its algorithm to suit agendas of creators, brands and individuals. These algorithms were comparatively simpler in functions and easy to understand than the recent changes that have made reaching the target market a task for users. Earlier knowing the right time to post content and abiding by the timetable was sufficient to improve reach but now one needs to decode the different analytics parameter, features and app system to achieve the...

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The period of COVID-19 pandemic caused immense damage to the world in form of untimely deaths, natural disasters, increased cases of depression, domestic abuse, crimes and whatnot. There is an indefinite and prolonged situation of isolation beside the unavailability as well as the loss of necessary natural nutrients in people that surmounts to uncommon imbalances of hormones. The suffering increases as it not just affects the lifestyle but also the mental and physical health that...

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Advertising a local business on social media is a basic step towards achieving the necessary objectives of the firm’s idea. Increasing revenues, expanding base, reaching the maximum audience, developing a positive brand image, gaining more loyal customers are just a few benefits one can reap by using Facebook ads to promote local business. There are customers at every nook and cranny for all types of business nearby and the owners need to understand the demand...

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A study titled ‘surviving COVID-19 and beyond: A consumer perspective part 2’ conducted by the Velocity MR, a research agency stated that more than 40% of respondent agreed to have taken new DTH/TV subscription as the lockdown continued for a month. While Amazon Prime witnessed a growth of 67% on subscriptions, Netflix saw a 65% growth. These values represent how the lockdown made differences to the way people consumed the content on over the top...

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Stories of ancient people along with popular myths associated with their cultural as well as religious beliefs constitute a genre called mythology. It is a study that cannot be defined in any particular manner rather it can be considered as a compilation of past folklore, myths and other unspoken topics. There are several studies and researches done in the past and many more that are continued till date to excavate realities & facts connected to...

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There are regular updates, news, content and other important announcements from the various fields and genres that marketers need to know to be in pace with the audience. Brands are swift in taking decisions regarding their social media stands and promotional content which requires advance planning besides quick wit & smartness. Social media content calendar is the organised, scheduled and well thought of content strategy that simply improves the overall social media marketing. A constant...

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Have you ever wondered what would happen if one day all the planets in the solar system came too close to earth? Or if the dogs behaved like cats? If you love animals, then I am sure you have thought it once that if only my pet could speak. Imagine, if your dog told you how it felt when you are away? How about having multiple moons? During the lockdown many of us have lost...

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Paid online events on Facebook are designed to help marketers and brands monetize their online events streamed live on the platform. The best part of this feature is that Facebook charges only a one-time access fee from attendees while they register themselves for the paid online events on Facebook. Now content creators, small business owners, educators, media journalists and entrepreneurs can create, promote, advertise, monetize and host online events on just one deck. It is...

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High-resolution video calling along with the audio system and live streams, online webinars software is a blessing to brands, institutions, organisations and communities. As the coronavirus pandemic makes social distancing, & quarantining normalcy for everyone, there are online audiences working online. Best online webinar software platforms with their user-friendly interfaces, multiple video recording-editing-publishing options and cloud-based storage facilities have turned out to be helpful amidst the lockdown. These webinar hosting platforms are effective in running...

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Facebook custom audiences are one of the major pillars of advertising success on the platform that is known for its varied audience. Since 2013, Facebook kept adding and changing policies, rules, options and techniques to the marketing tool which advanced its initial functioning. Creation of these Facebook custom audiences requires “identifiers” that users who are marketers or represent brands feed the social media platform. These identifying factors are basically email addresses, phone numbers, profiles, et...

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Real-time communication with customers over a social media platform is a powerful method to source leads, traffic, sales and more. Live streaming is considered as one of the most useful and effective tools to attract the attention of available as well as new target markets. Building a strongly positive brand image is a possible mission with the live-streaming options available with most of the popular social media sites like Instagram, Facebook and YouTube. Marketers can...

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Facebook pages are for brands, business, communities, and public personalities/celebrities to connect with their audiences and market. These can be created by anyone and they basically function as normal profiles on Facebook where users can post stories, events, media etc. to communicate their messages to the mass. The public figure page on Facebook is specifically meant for the socially significant, influential people such as politicians, artists, businessmen, social media personalities, change-makers and other celebrities. They...

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The most popular video and photo sharing social media networking site Instagram have launched its QR code system to create a flexible space for users. These QR codes are scan-able by third-party camera applications thereby assisting individuals & businesses in many online activities. Two years back Instagram launched a feature called Nametag that served the purpose of connecting people you have met latest. It showed a scan-able space with the user name on it that...

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Post testing with selected Twitter account holders, the company has rolled its conversation moderating feature to everyone on the platform. The new feature lets users control who replies to their tweet threads by selecting them from the lot. The feature can be accessed by users with android, iOS and web device. All accounts on twitter can easily adjust the option and pick from the audience to confirm who can make comments or reply to tweets...

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Attractive image posts, creative IGTV content, engaging reels, convincing stories with a great number of followers on Instagram grabs attention. Ever wondered how these brands and influencers manage to do so well on the photo & video-sharing social networking site? Coming across such Instagram profiles which exhibit brilliant content, busy traffic and engagement is a common site for marketers. What matters is the strategy, idea and execution of appropriate plans that result in such profiting...

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Shout out to all amazing video game enthusiasts who are interested in learning about latest updates on game features, characters, values and options. Gaming and Esports is a flourishing industry worth millions across the globe that is supported by top brands and companies. India being a booming hub for gamers, many Indian brands are involved in big deals with popular game makers like Tencent, Activision Blizzard, Sony, Nintendo etc. Meanwhile, influencer marketing has played a...

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Questions about the purpose of one’s life, hidden messages behind nature’s phenomenon, the language of dogs etc. often leave us curiously pondering over various thoughts. Philosophical researches and studies usually document such questions and find the varieties of the answers to settle the matter for many. We often tend to think about multiple topics and subject matter within a few hours of the day while there are times when we have just no thought where...

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Having a good number of viewers on the YouTube channel does not justify its real success but figures expressing how many of them watch videos completely does matter. YouTube audience is one of the most important metrics on the YouTube creator studio dashboard that helps rank the videos on the search engine. The ability of the videos to retain the audience till the end of the content is a major factor in improving the overall...

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Science is a multifaceted, vast and limitless subject that encapsulates the physics & theory within human understanding. Studying the nexus of various celestial bodies, the chemistry behind meteoroids & asteroids, the physics defining the movement of objects in the interplanetary spaces combined together give existence to astronomy. As technology keeps getting better and effective with each day, there are more opportunities and scope for passionate astronomers, students and individuals to learn about the astral world....

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Understanding the military is not just about the tactics or war-zone history but beyond that. It is about the stories of soldier life, their bravery, leadership qualities, commando lifestyle, a disciplined mindset & much more. We don’t just watch any video but those that we can connect with, learn from or explore a new idea within it. With military YouTube channels, one will not just get to know about the stories but also learn basic...

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TikTok along with 59 other Chinese apps are banned by the Indian government over the rising complaints related to breach of privacy & security concerns. The application is removed from the Google app store and Apple app store. All of the content on the platform is blocked from the Indian networks due to which no one can access them in the country. The app was consistently in news and was banned for privacy concerns a...

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Facebook is testing the water with a new information-based feature that will prevent its users from exiting the platform in search of valid insights elsewhere. Usually, Facebook users tend to look up at Google, and other search engines for knowledge on people, places, & things. With the in-platform knowledge imparting search panel, Facebook aims to maintain its traffic within itself. The company has announced testing the upgraded version of search results on its platform that...

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There are abundant educational videos on YouTube that anyone can access for information, data and insights related to a vast number of topics. Psychology is one such subject that involves many sub-chapters and studied as part of courses like criminology, social science, forensics, philosophy, zoology, criminal investigation etc. Students, researchers, scholars, practitioners, doctors and other experts from such backgrounds can browse through various websites for additional knowledge. Yet there are few psychology YouTube channels that...

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The successful creators on YouTube are known to be very particular about their video performances and audience insights. As this analytic information lends support to them for understanding audience & their preferences besides managing the whole channels properly. It is essential for YouTube creators to know how to use YouTube analytics in order to compare, quantify and determine what works and what fails on the platform. This ropes in more opportunity to add value to...

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Nature has a lot to offer through its five basic elements namely the earth, water, fire, space and air that are known to constitute the complete world around us. It keeps us breathing and supports most life aspects of all living beings which makes nature a surprise package. There are various phenomena that have left mankind in utter disbelief and amazement, it induces curiosity in all. The inquisitiveness related to nature makes people question the...

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In March 2017, Facebook stories were launched to help marketers explore the opportunities in the market with an easy to consume mode of advertising. Video marketing is one of the most versatile materials for promotion and branding, companies have used them in their Facebook stories marketing strategies. Facebook stories marketing has 15 times more growth over the normal posts on the platform therefore, they are the real building blocks for future brands and their strategies....

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Brands have evolved their marketing skills besides improving their social media marketing and digital exposure over time. These days, people are mostly online and markets have gone digital therefore it is important for businesses to upgrade their systematic proceedings to obtain maximum benefit. There are several companies & popular brands that have more than one location to serve or spot consumers. Managing social media with multiple locations can be a very difficult task for these...

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Broadcasting live videos to the Facebook audience is a common sight these days for celebrities from different industries as well as commoners. If that is one way you like engaging with people on social media, then here is another option that can help increase its effectiveness. Are you annoyed with hazy visual, broken audio & interruptions on Facebook live? Too much technical glitches make you lose the audience? Scared to take a risk with Facebook...

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Initially popular for photo and video sharing social networking service, Instagram, has launched its latest feature in India post experimenting in markets of Brazil, Germany & France. Instagram Reels now allows users to create 15-second video content bites that can assist them in engaging differently with their audiences. The Facebook-owned firm was especially known for its stories, IGTV and live features besides the photo & video sharing facilities. Individuals, brands and communities used them as...

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As the pandemic lockdowns affect the finances, opportunities and lifestyle of people, YouTube has continuously formulated features to support as many lives possible. Apart from supporting and giving a good boost to all fundraising causes on the Video streaming platform, YouTube new analytics report was rolled out alongside. This feature will help YouTubers in better analysis of their content and performances. YouTube New Analytics Report for Overall Performance The integrated feature will be available at...

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Esports has become an essential part of the digital video ecosystem. It has gathered a bigger, wider range of audience gradually metamorphosing from its bewildering niche structure into the mainstream category. It will not be wrong if I mention Esports and gaming to be a cult in itself these days. Over the last few years, there were brilliant shifts and changes that took place in the gaming world. Addition of advanced technology such as Augmented...

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“Facebook shops” is the online mobile-first shopping tool that businesses can utilise to create their own virtual stores for free on Facebook and Instagram. As several brands venture into social media platforms to advertise and push their product or services to the right target audience, Facebook introduced the shops for seamless user experience. While Facebook is a social media platform with a diversified audience, a bigger market and easily segmented communities, targeting and selling here...

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LinkedIn rolled a new feature a few months back at the beginning of 2020 which allows users to interact with other members by asking their opinions on multiple subjects. LinkedIn polls might not be a brand new revolutionary method to engage with the audience over social media. Platforms such as Facebook and Instagram have already introduced as well as made them viral online. In such a condition, a question arises that how is it going...

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Are the mailers & newsletters not fetching enough engagement?? Is your brand in need of some real communication with potential customers on LinkedIn? How about a direct pitch through direct messaging on LinkedIn profiles? Driving comparatively stronger & effective engagements than the traditional techniques besides assisting marketers in delivering targeted messages with unique CTA, LinkedIn message ads are a boon to brands in 2020. The LinkedIn message ads campaign is a smart way to start...

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Data science plays a vital role in promoting almost all professional careers and the enhancement of personal knowledge as well as skills. It is a science that studies both structured & unstructured data to extract insights, information and references for fulfilling the required goal. It is the multifaceted study of data using scientific processes, algorithms, designed systems and steps to decode necessary details. Data science studies usually involve the collection of statistics, data analytics, apply...

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Twitter experiments its take on Instagram and Snapchat stories with the new 24 hours existing/visible Fleets that will change the way people used the platform. Managing director at Twitter India, Mr Manish Maheshwari was quoted saying: “India is important for Twitter since it is one of our largest and fastest-growing audience markets globally, we are excited to bring the Fleets to experiment to India and make it one of the first three countries in the...

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The authorised simulated cyber-attack on networks, software and computer systems to evaluate their security standards, debug threats & vulnerabilities is called penetration test that is more popularly known as ethical hacking. It majorly helps restricts attacks from malicious users that can exploit data, cause financial losses and create chaos. The advancement in technology these days has enabled ethical hackers to provide much quicker and dependable protection solutions. With brands venturing into social media, online spaces...

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Videos are both the jack and master of almost all trades. Researches state that video ads have the potential to engage a huge number of audiences, convey a complete narration with the intended message, appeal to a wide range of human senses over any other kind of media. As the quality, quantity and types of content increase online, 2020 is found to have 81% of businesses use video marketing as a prominent marketing tool than...

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As the social media networks bring in tons of news about the pandemic and its breakouts/contamination sources, it is becoming scarier to step out of the house. The graphs are barely flattening thereby increasing the lockdown days hence, making everything exhausting around us. Boredom, lethargy and very little brain exercise have made most of us mentally, physically and psychologically unhealthy. While work from home routines keep a major portion of our day occupied, web series,...

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With 330 million active monthly users, Twitter has a much serious audience base compared to that of Facebook, Instagram and Snapchat. While the other platforms stage a much wider, bigger, long-lasting scope for marketing brands, Twitter is challenging given its character limits & short span of visibility. Social media marketers have access to several insights, and data collection tools at their disposal to develop various marketing campaigns. They are available with free trials as well...

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Brands around the world are facing a critical situation due to the lockdown induced by the coronavirus pandemic. The major economic crisis has taken a toll, companies are shut and few are managing the deals virtually. The companies that are still functioning despite all bans and discontinuations in all industry segments and markets have taken the help of several digital platforms. There is a visible quick shift from in-person meetings to online conferences through online...

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As we proceed towards battling the deadly COVID-19 virus with nationwide lockdown, aspiring entrepreneurs are experimenting to help mankind in a million ways. While several Startups went downhill with the closure of major service/product markets and the economy crash, few experts believe to see a certain boom in the same segment post lockdown. We may have a difference of opinion over this topic depending on the perception of news that we read or receive but...

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Most social media platforms have their built-in analytics and insights to gather information related to the effective performance of the brand channels. There are several others that use third-party tools like google analytics to track the same details. Previously we have discussed several social media tools and techniques that assist marketers in improvising their brand image online. These tools have several functions and features that make social media marketing simpler as well as better. Along...

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The social media is in itself a universe for brands and businesses with the unrivaled opportunities that they have offered since their discovery. Digital media has paved the way for business houses with top-notch resources and technology that connects them to relevant communities in real-time. Despite the sudden spike in an influx of influencers, marketers still rely upon brand advocates. Brand advocacy on social media is a concept of an individual/group of people, particularly those...

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The mobile multimedia real-time messaging application has changed the way people communicated online. The texts, tweets, quotes changed into videos, gifs, and pictures with Snapchat that people used to keep each other updated. Capturing great moments in boomerangs and filtered videos makes communication as well as social media more interactive and engaging. Moreover, it allows people to snap and share media in real-time which makes it a great place for networks, brands, news, and businesses...

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Imagine the world without the internet during these times. It sounds impossible to most of us because we are now heavily dependent on the World Wide Web for information, entertainment, income, and much more. The ongoing pandemic has nearly shut the world, leaving everyone in the middle of emotional chaos and mayhem. Fortunately, there is YouTube with engaging video content to help us keep going with our life sanely. Surveys have proved that there is...

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With the pop-up ads getting more popular compared to the billboards and social media marketing almost taking over the television ads, digital marketing is rapidly growing to replace traditional methods to run business. The broadcasts, printing press, telephone, and direct mail are nearly replaced with banner ads, carousels, mailer creatives, and innovative social media content. It is important to highlight video content that can be considered the primary priority of marketers today. Apart from other...

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