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Sandra Larson is an accredited freelance writer specializing in policy and urban issues. She is also a practicing policy analyst.

With the increased accessibility in various production tools, every small business has virtually every reason to enhance their marketing videos. Thanks to advancements in technology, posting and recording video content has never been any easier.  Now, all you need is a laptop or your smartphone to start recording videos that are essential for marketing your business. With some relatively good lighting and a good background you are all set! Video is a stunning and efficient...