HomeAuthorShruti Sen

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With radical improvements in the internet connectivity across the world, free online file storage (also known as cloud storage) websites have started to grow their user base. The very fact that using these free websites you can store your information in the form of files/folders online and have access to them from any internet connected device such as desktops, laptops, smartphones, and tablets is very appealing. It’s not just that, you are also able to...

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In March 2018, Deloitte did a survey which concluded that Gen-Z is spending about 22 hours/week on consuming digital videos (vs 16 hours on live TV) and Millennials are spending about 19 hours/week on digital videos (vs 15 hours on live TV). This is a great indicator of the shift in the video consumption habits. If you look at the older generations, you will still find them consuming more live TV than digital video but...

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There are numerous ways to create content on YouTube – it can be vlogs, how-to’s, reaction videos, DIYs, Q&As, short films, web series and much more. Using such diverse content categories, many YouTubers have been now catapulted into mainstream stardom. But YouTube is not just for creators, it’s a platform for brands too to experiment with their content strategy. In order to maintain their YouTube presence, brands can either use the platform as a repository...

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Who is Casey Neistat? Casey Owen Neistat is an American YouTuber, vlogger, producer, director and co-founder of the social media company, ‘Beme’ which he recently sold to CNN. Casey lives in New York City and used to make daily vlogs which led to a huge growth of his channel. Today his channel has more than 9.7 million subscribers. Now, he makes videos occasionally with his new project called ‘368’. By not uploading daily, it gives...

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At the VidCon 2018 conference in Anaheim, California, YouTube rolled out a few new tools for creators to enable them with more options to generate revenue which is outside the purview of traditional advertising currently available on the platform. One such new YouTube feature is the availability of selling 20 different merchandising items directly to the fans of their channel. This feature is available to creators with more than 10,000 subscribers. There will be a...

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At the VidCon 2018 conference in Anaheim, California, YouTube rolled out a few new tools for creators to enable them with more options to generate revenue which is outside the purview of traditional advertising currently available on the platform. One such new YouTube feature is Channel Memberships. This is a feature that allows the fans of a particular channel to sponsor them with a monthly fee which gives them additional access to exclusive digital goods,...

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At the VidCon 2018 conference in Anaheim, California, YouTube rolled out a few new tools for creators to enable them with more options to generate revenue which is outside the purview of traditional advertising currently available on the platform. The new tools will enable them to engage with their audience in a better way. One such new YouTube feature is ‘Premieres’ which will allow creators to be able to promote their content ahead of its...

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Ever since its inception, Instagram has evolved immensely from just being a platform for photo sharing with filters. It smoothly transitioned into a platform for video creators as well with one-minute video uploads and Instagram Stories. Today, Instagram is looking to grasp the opportunity of being the T.V of mobile. It wants to be a reliable place for video content creators to create something amazing for the small screen, now that it is a global...

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The wait is finally over for YouTube lovers in 17 countries with the huge roll out of their two new services – YouTube Music and YouTube Premium. YouTube Music as the name suggests is a new music streaming service (both ad-supported and ad-free versions) with some really cool features that would rival Spotify and Apple Music. While YouTube Premium is a premium video service which is simply replacing YouTube Red. For a limited period of...

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First of all, it’s safe to assume that we all have used YouTube at some point or the other. While a major chunk of the YouTube users is just an audience to the content on the platform, the remaining chunk is a diverse pool of YouTubers who are using the platform to create some kickass content. Thus, it is the starting point of fame for these YouTubers. YouTube continues to give rise to a brand...

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Ever since its inception in 2005, YouTube has transformed the way we watch and consume content. This phenomenon shows no signs of slowing down as today it is the world’s second most popular search engine. This massive growth of the platform has led to the birth of a brand new generation of celebrities who have emerged just by using YouTube to build an audience. People love to watch someone with whom they can interact with...

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Facebook is a great place for creative people to learn about varied crafts, get inspiration and keep up to date with what other lovers are doing. Photography is one such art form that has emerged as one of the top interests among the Facebook audience over the years. Some pages stand out more than others considering the quality and range of content they offer. There are a heap of great photographers on Facebook who have...

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The internet is filled with information about anything and everything. A huge part of the digital audience gets their daily dose of information from social media platforms like Facebook. Considering this pattern of increased usage of Facebook, brands of all sorts have begun to mark their presence on the platform by creating a page and constantly updating it with relevant information. The health, wellness and fitness industry is no different. Brands have maintained a good...

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Over the years, the internet and social media platforms have rapidly evolved which has lead to a drastic transformation in the audience consumption behavior and marketing strategies adopted by brands. One such trendy phenomenon that evolved into a full-blown marketing strategy for every industry is Live streaming. It is a type of video content that is a broadcast in real-time to an audience on the internet. Though this has been around for a long time,...

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Today if you are looking to find ways to do something, the internet is the ultimate destination – more specifically social media platforms. A lot of people are out there who possess a particular skill or technique to do something and are happy to demonstrate it to the digital audience. This is how the most consumed and informative content category of “How-To/Tutorial/Do-It-Yourself” emerged. It is something that people are always actively looking for on the...

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With the worldwide adoption of the internet and social media, a lot of industries have revolutionized. Fashion (especially clothing) is one such industry which has seen a lot of disruption considering that it is a highly image-driven industry. Today on social media platforms like Facebook, you will find innumerable images and videos showcasing retail fashion products which are being wholeheartedly liked, shared and commented on. As consumers, our appetite for fashion is quite large and...

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Social media platforms emerged to cater to individuals who want to broadcast their thoughts and stay connected with other individuals as well for communication. But gradually over the years, social media platforms have turned into a battleground for brands to conquer the ever-growing digital audience. It is no longer restricted to individuals as brands have realized the importance of building and growing their digital consumer base. Facebook is one such major platform where a plethora...

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Since the very inception of Twitter, the platform has been majorly used by individuals to express their opinions and ideas on anything and everything happening around the world. As the platform grew popular, more and more brands started using Twitter to maintain a healthy communication with their current and potential consumers. Therefore, it is now the go-to platform for on-the-go communication with fans which in turn leads to an increased brand exposure. Quality content is...

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A perfect digital community allows it’s audience to share all sorts of content including music. Facebook is one such platform which helps create and maintain digital community through its plethora of pages which are focussed on numerous categories. Just like any other brand or celebrity even musicians and record labels need this platform to boost their audience engagement and reach on digital. The Indian music industry comprises of various leading musicians, independent and commercial record...

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In today’s world, digital media is rapidly evolving and everyone is trying to adapt to it be it individuals, brands, and even celebrities. Every celebrity wants to maintain their fandom and ensure that it keeps growing. Social media platforms like Facebook enables a celebrity with the opportunity to interact with their fans regularly, reach out to new people and showcase their work in a creative manner. As now celebrities are projecting themselves as brands, Facebook...

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With the world becoming more and more digitally evolved, audience behavior in terms of media consumption is also rapidly changing. The digital world has changed the way that daily activities and routines are experienced. Therefore, it is essential for traditional media to adapt to new media in order to have a greater impact and audience reach. Today, traditional media on its own cannot lure the audience into consumption. It needs to take help from digital...

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According to YouTube, this is what a video view means – “a viewer-initiated intended play of a YouTube video that’s been de-spammed… A view isn’t an autoplay, scripted play, spam play or playback. Views should only be a result of pure viewer choice to watch a video, not as a result of a transaction through incentivized views.” In simple terms, this basically means a view is counted when a video is played because a viewer...

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With about 3 billion accounts on the platform, Twitter is one of the most popular social networking platforms in the world. It has about 330 million monthly users and insights from 83% of the world’s leaders. The concept of tweets has lead to constant outpouring of strong opinions on the platforms along with the extensive usage of hashtags. Despite the restricted video upload length of 140 seconds, individuals and brands are natively uploading video content...

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When you think of sports, words like inspiring, engaging, immersive and emotions comes to mind. It is a rapidly growing industry worldwide but for India specifically, the major focus is only on Cricket. Therefore, no wonder the most followed sports pages on Facebook in India are indeed related to Cricket. Just to put things in perspective, India is the second most populous country in the world and it has the largest fan base of cricket...

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The world’s largest social media platform that is Facebook is one of the major sources of entertainment for its users worldwide. Apart from its major purpose of keeping people constantly connected to each other, it is also one of the largest social media platform for entertainment content consumption. As per our study, across the top Facebook pages in India, news-related videos were the most streamed with over 1.58 billion views, while entertainment videos took the...

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When you look around and pay attention to the society you live in, you realize that women in India are not safe by any means. Every single day single women, young girls, mothers and women from all walks of life are being assaulted, molested, and violated. The territory of these hunters are streets, public transports, and public places. Women from all walks of life – be it children or older women, each one of them...

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Recently a lot of Facebook pages have noticed that there is a gradual decline in the organic reach of posts that are being made. But despite that, Facebook video is still on the rise and is stronger than ever. Every marketer has now incorporated Facebook video as an essential part of their social media marketing strategy. It has been reported by experts that more than 100 million hours of video content is streamed by Facebook...

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Lately there have been a lot of questions about Facebook. Marketers are wondering if people still use the platform and and if businesses can still find it to be valuable. Considering that the platform have over one billion active users, it is safe to say that Facebook is very much alive and kicking. Facebook has always emerged to be a game changer and major player in the world of social media today. As the platform...

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Here are the top 10 OTT platforms in India. Voot: Voot is a video-on-demand platform that is a part of the digital arm of Viacom18. Viacom18 is one of India’s largest growing media networks. The platform provides its audience with a vast range of content choices and preferences. It has a pool of 45,000 hours of content which includes – COLORS (Hindi), MTV, Nickelodeon, Viacom18 Motion Pictures and MTV Indies. It offers the biggest TV...

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Instagram is a constantly evolving platform and keeps in mind the best interests of it’s users be it just individuals or brands. After the recent update which allowed users to add accounts and hashtags in their Instagram bios, another exciting update has arrived for the lovers of Instagram Stories this time. Every new smartphone these days has the enticing picture feature of Portrait Mode. So Instagram has taken cue from this trend and have now...

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The 6th edition of the I-COM Data Startup Challenge is made up of a group of exciting startups that are powering their products and services with the use of data. The Official Selection will be showcased with all finalists presenting at the I-COM Global Summit 2018. Mr. Nishant Radia, CMO of Vidooly will be representing Vidooly at this prestigious global stage. Vidooly’s proprietary technology stack that can help content creators, brands and media buyers track...

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Be it a business or an individual Instagram account, everyone wants to gain maximum visibility from their posts. More visibility simply means being able to be found by new users, getting more followers and having more engagement on your posts. Eventually, it all leads to more sales if that’s what your objective is. Therefore, the key to increased visibility is to expand your Instagram reach. In this blog, we will discuss the 5 strategies to...

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So April Fool’s Day has just gone by and if you think it’s only people who dupe each other, you’re wrong! This day is a big hit in the corporate world as well, where brands compete with each to see who who falls for their tricks. In this blog, we will showcase some of best April Fool’s Day prank videos of 2018 by brands. Some have announced excellent news, while some have launched totally believable...

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Snap Map is a very interesting Snapchat feature which is already used by millions of user worldwide. This feature basically allows you to share your location and start discovering Stories from around the world. Now, this simple feature has been upgraded which will now act as your personal tour guide by automatically notifying and updating you on whatever is happening around you. In order to get started with it, all you need to do is...

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Ever since the launch of Instagram, everyone has been hooked onto it and gradually the platform has changed a lot too with numerous updates. Just recently, one more new Instagram update came through that now lets users put clickable @accounts and #hashtags in their Instagram bios. This is a total game changer for those Instagrammers who have more than one account and want to work out a way to cross promote. This will definitely prompt...

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YouTube is a continuously evolving platform that keeps on updating itself as per the user needs. Just recently YouTube has started to test some new multitasking features on desktop that is the picture-in-picture feature, minimize content and a floating mini player bar. On mobile (be it Android or iOS), YouTube has had the picture-in-picture feature that allows users to navigate easily across the platform while consuming a piece of content. They are now trying something...

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The YouTube Creator Studio is the most important feature for any creator who wants to upload videos, grow their channel and build a community. A new renamed beta version of the same called YouTube Studio was launched in June, last year. This beta version has been utilized by thousands of creators till now who provided with invaluable feedback in order to make the tool more efficient and user-friendly. In the coming few weeks, this new...

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Today the demand of video has majorly risen up. It’s 2018 and video content is still here to take over the entire digital landscape. No wonder last year, there was a whopping 74% of all the internet traffic taken up by video content. For any content strategy to be successful it is important to integrate video marketing. In this blog, we will list out the 10 video marketing trends that will continue to catch on...

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Today Instagram has a huge active user base and marketers are constantly trying to tap into this platform to reach out to their target audiences. For brands and business, Instagram ads is an effective way to increase their brand visibility and connect with their existing and prospective customers. No wonder, today there are more than 1 million advertisers on Instagram running ads. With the boom in the digital video space, Instagram ads have also evolved...

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YouTube today is one of the most entertaining and educative social media platforms for the fast-paced tech-savvy world. Every passing hour numerous videos are uploaded to the platform and viewers flock to watch it. Recognizing the craze of the YouTube culture in the current scenario, certain dynamic individuals with a creative streak and the knack of recognizing the nerve of the consumer world are writing their own YouTube destinies. In this blog, we present to...

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Today Facebook has become a digital scrapbook of our daily lives and it leads to oversharing of personal information every now and then. All social media platforms are designed to encourage us to post as much as possible and as often as possible. But that isn’t a sensible thing to do, especially when there are identity thieves always on the lookout for open targets. Here in this blog we will list out few things to...

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YouTube viewing is now a habit more than just leisure for some audiences. One of the most viewed category on YouTube is entertainment videos which is spearheaded by popular uploaders like famous comedians and YouTube celebrities. You will find them producing some of the most entertaining videos on the Internet. You are bound of find something funny and quirky when there are thousands of creators creating entertainment videos on a weekly basis. Here in this...

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You have the perfect video script, the recording went well, but during the editing process, you notice something is missing: the music. However, you already know the YouTube audio library by heart and have a hard time finding what you need on other royalty free music websites. Luckily, there are plenty of YouTube musicians that have decided to grant other YouTubers the right to use their music for their YouTube videos for free. A lot...

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YouTube is a huge community of creators and it’s easy to find smart and sassy ladies who are using the platform to share every little aspect of their lives in a super-interesting way. The Indonesian YouTube market is no different and there are tons of such ladies to be found running their YouTube channels successfully. It’s very easy to keep in touch with them and see what they are up to. Here in this blog,...

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YouTuber is now one of the most interesting professions in today’s day and age. Offering a range of entertaining and creative content, creating a preferred and subscribed YouTube channel has become the norm. The development of YouTubers in Indonesia is not far behind the global market. A number of big names have emerged over the years, who create diverse content and have their own market and fans. Here, in this blog we will find out...

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Food is one of the most popular topics of interest across social media. The YouTube industry is no such exception as food is often discussed by YouTubers on the platform. Interesting content ranging from tips, recommendations, to a challenge often fill their YouTube channels. So wondering who are the popular YouTube food vloggers of Indonesia? We have you covered. Here are the top 5 food vloggers from Indonesia with content that is guaranteed to make...

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Lately, beauty vloggers have become a big hit and attract a lot of public attention, thanks to its popularity on social media. So, what is a beauty vlogger? The characteristics of a beauty vlogger is very easily recognizable on YouTube. The cover the most updated beauty tips such as makeup tutorials, hairstyle tutorials and reviews of beauty products. In their videos, they often show some scenes when they are engrossed in makeup or styling with...

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The war of super brands fighting to ride the wave for Super Bowl is over now. All these ads are now on YouTube and will be the benchmark for their brands till the next super bowl starts. These ads are the outcome of brainstorming and creativity at its best. So, here are the top Super Bowl 2018 Advertisements that generated millions of views in a matter of days. Amazon Alexa: AGENCY: Lucky Generals & D1...

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Old Monk is India’s favorite drink and its lovers drink nothing but Old Monk. On January 6th 2018, at the age of 88, Brigadier Kapil Mohan, the man behind the iconic brand of dark rum, Old Monk, passed away. He was an entrepreneur who served as a Chairman and Managing Director of Mohan Meakin. He was also awarded the fourth highest Indian civilian award, Padma Shri in 2010 by the Government of India under the...

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The world is full of unlimited opportunities and social media plays an important role in that. It’s a matter of intrigue to find out the best practices to rule the world of social media with tons of followers flocking to your page. The best way to listen and interact with the best social media experts and gurus from across the globe is to get yourself a ticket to the upcoming social media conferences in 2018....

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In a world that’s moving so fast, there’s something happening in every corner almost every minute. And it’s necessary for any person to be updated and abreast with the information about what’s going on around them. YouTube has now emerged as a means of information for most people apart from newspapers and television channels. Even on YouTube, news channels are constantly competing to make news reach people faster and be the first ones to provide...

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As a part of YouTube Rewind 2017, YouTube has released a list of top-trending videos of 2017 along with the year’s top 10 music videos. Like every year, this year also when it comes to the most beloved music videos – there were some large numbers and impressive showings. 2017 saw several single hits that set the record for the world that can’t get enough of YouTube. “Despacito” rules the list of the most-watched music...

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Instagram is one of the most popular social networking sites. It has over 200 million monthly active members sharing 60 million images and 1.6 billion likes per day. According to a 2014 Forrester study, Instagram has 58 times greater engagement than Facebook. So, whether you are a big brand or just somebody who wants to be Instagram famous, you need to know how to get more followers on Instagram. Here are few tips and tricks...

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Looking a few years back the comedy scene in India was dominated by either Bollywood or established TV Show stars. In today’s time we see a new breed of comedians emerging who are consistently churning out their original content to woo the audiences. Due to this, the Indian stand-up comedy scene has seen a steady rise. YouTube being the most appropriate platform for such content, comedians have started taking their presence on the platform seriously...

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Over 4 billion videos are watched every day on YouTube. It has become the go-to platform for everything. Be it finding a technology issue or getting new updates in a wide range of field, YouTube has it all. The mammoth size of YouTube has grown over the years to encompass the entire web. If you need to learn something new, don’t fret – YouTube has probably got you covered. It’s very easy to get lost...

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