The world of YouTube provides its audience content in all and every form. One category that attracts a major chunk of eyeballs on the platform on a daily basis is News content. All the top News Broadcasters in India have now taken the plunge into digitizing their news broadcasts simultaneously on YouTube, in order to keep their digital audience abreast with all that is happening in the country and the world across various topics. Download...
As video content continues to be on the rise across the web, all social media platforms are adapting to it by providing the users with enhanced features for videos to thrive. Facebook is one such platform too as they have majorly shifted their focus towards videos on the platform. As publishers of various kinds have started pumping video content on Facebook, a statistic that 85% of videos on Facebook are watched without sound has been...
If you are an avid YouTube user, you must have seen the platform recommend your suggestions for a variety of videos for you to watch on the homepage. This is how the platform exposes you to other artists which you are unaware when it comes to music content. Over the past few years, Latino/Spanish artists have started making major waves. Their community is growing, there are more cross-cultural collaborations and people are absolutely loving their...
Did you know you can natively upload videos on Reddit? It’s been a year this feature launched and now Reddit has reported that the native videos garner more than a billion views per month on an average. Ever since the Reddit Video launch, native video posts on Reddit have seen a 38% increase, advertisers now seeing 2.3x higher rate of conversion 3.5x higher engagement. In the past year, the platform went through a major website...
In November 2017, YouTube rolled out its new feature called ‘Reels’ which was basically the platform’s take on the Stories feature which is now available on almost all the top social media platforms. This rollout was YouTube’s attempt to take them further than a video hosting site and add furthermore elements of social networking. In June 2018 at the biggest digital video convention VidCon, YouTube renamed this feature simply as “YouTube Stories”. It was also...
A major change in the way that ads are served on YouTube may be on its way as the platform is now testing a brand new format called ‘Ad Pods’ which is basically stacking of two ad spots which are meant to be served back-to-back either before, during or after the video. According to YouTube’s research regarding this new format test – “we learned that fewer interruptions is correlated with better user metrics, including less...
On 20th June 2018, Instagram surprised the netizens by launching a brand new vertical video-centric platform called IGTV to act as a direct competitor to YouTube. The differentiation factor here is, of course, the fact that it is a mobile-first vertical video platform and allows users to upload videos up to one hour. It was a bold move considering that nothing of that sort existed yet. While the platform is still finding its way with...
Amongst all the social media platforms out there, Instagram has gradually turned out to be the go-to platform for this generation. Even after replicating the Snapchat Stories feature with their own version as Instagram Stories, it was a success. It doesn’t stop there though, soon the Instagram Story Highlight feature was announced to make it something more than Stories that disappear after 24 hours. What is Instagram Story Highlights? Instagram story highlights feature that shows...
On September 26th, 2007, MSN Video/Live Search Video was launched by Microsoft. Later on June 1st, 2009, it was rebranded as Bing Video Search. The service works as a search engine that enables the users to browse and view videos across various websites on the web. In this blog, we will discuss what Bing Video Search is all about, its features and a better understanding of it against other search engines out there. What is...
In the past few years, videos have been going through an intriguing revolution with HDR Video which ensures a higher quality of creative expression. Now video content has become richer and more realistic. HDR Videos aim to create content in such a way that it aligns with the luminance range of the real world. Here we will discuss all you need to know about HDR Videos so that you can ace the video game. What...
One of the reasons why we’re all so addicted to YouTube is because it has nearly perfected the algorithm to get you to watch videos on the platform which didn’t even exist a few minutes ago as well as the ones which its sure you’ll be interested to watch. It surely isn’t a surprise to know that one billion hours of YouTube video content is watched by people all around the world on an average...
The way we engage today in this highly connected world is transforming constantly and the boom of online video is one aspect which cannot be ignored. VidCon has emerged as a remarkably new medium, placing itself at the epicenter of this transformation. The event is meant for people with similar passions to converge and connect with each other as well as organizations/businesses who are interested in teaching and learning the techniques of this emerging industry....
We meet a lot of people in real life and sometimes when you want to follow them on social media, it can be a challenge to find their profile. Instagram is making that easier for you now with their new Nametag feature. What is this Instagram Nametag feature? It simply shows your Instagram username on your phone in a convenient format allowing it to be scanned by your prospective follower. There are customizations also available...
The YouTube culture has been flourishing all over the globe ever since it’s launch, back in 2005. Today we know that India is one of the fastest growing markets for Google-owned YouTube and the company had previously announced that they plan on doubling their user base in the country to 400 million very soon. The platform’s growth is fuelled by none other than the creative bunch of Indian content creators who have managed to maintain...
One of the very first internet communities to fully adopt the live streaming format was the gaming community. Considering that this community includes truly engaged users and provides a shared experience (even if you are not participating in it), live streaming has become a huge part of its evolution. The Amazon-owned platform Twitch has only been around for five years but has certainly managed to attract a loyal audience base, consisting of both streamers and...
The internet consumers of today are highly interested in content that is streamed in real time be it games, T.V, movies or sports. And hence the rise of live video streaming services. Twitch is one of them and is clearly ruling the market with over 2.2 million unique monthly streamers and an excess of 292 billion minutes of content watched. This platform is owned by Amazon and has successfully created a vast community of streamers...
Ever since it’s inception, the world of social media has opened doors for fans to take a peek into the lives of their favorite celebrities. Football players are no different. They first started off with the platform Twitter and now have a full-blown presence on the popular photo-sharing platform Instagram. Now all the fan fantasies have come to life with these footballers showcasing their glorious career moments, rigorous training sessions, fun family times and random...
Historically, both marketers and publishers have been able to reap great results from branded content. This unique collaboration leads to the creation of an engaging dialogue with potential customers and eventually drives meaningful interactions which is much more effective than outright advertising. A branded content campaign is deemed to be effective when the quality of content is high and the publisher’s high-quality user base has a genuine response to the campaign. Social media platforms like...
Twitter was launched back in 2006 and it quickly became a superstar social media platform where people would discuss their opinions on current affairs, interact with brands, reach out to customer service, participate in contests and use chats. As of today, around 500 million Tweets are sent per day and that’s a lot of noise for a brand to put across their message. One way to break free from this clutter is to make use...
Netflix premiered its first Indian series ‘Sacred Games’ last month which was a blockbuster and is now set to make a yet another Indian series featuring one of India’s highest grossing franchise – Baahubali. It is an Indian media franchise created by K. V. Vijayendra Prasad and S. S. Rajamouli. It consists of a two-part film series (Baahubali: The Beginning & Baahubali: The Conclusion) directed by Rajamouli, an animated series (Baahubali: The Lost Legends), a...
Netflix launched in India back in 2016. Today, after two years of successful presence, it is striving towards changing the quality of Indian digital entertainment with their original content that is meant to push the boundaries. The Netflix strategy in India is to simply go hyperlocal yet global. It is interesting to note that they are creating a lot of series based on books, and with women as protagonists. By now you must be absolutely...
In today’s booming digital age, a brand’s social media strategy is incomplete without having leveraged the power of Facebook Advertising. With constant alternations in the Newsfeed algorithms of Facebook, it is becoming imperative for brands to use Facebook Ads in order to reach a wider audience. Therefore, paid advertising on Facebook is one of the most immediate ways of getting instant attention to your content. In order to get you started with Facebook Advertising, we...
When it comes to advertising on social media platforms, it is necessary to formulate an effective targeting group to which the advertisement will be showcased to. In the case of Twitter, there is a great way to create re-targeting advertising campaigns using the Twitter Tailored Audiences feature. This feature is a lot like the Facebook Custom Audiences feature which allows advertisers to re-target people who haven’t yet been converted, re-engage with people who are already...
Whenever a creator is shooting video content, they tend to shoot it in the best possible mode available to them on their shooting device. This causes the end product of the video to be huge in terms of its size. Now since these videos are created to be shared on websites like YouTube, the massive size of the video file becomes an issue as most video sharing websites have limitations on the size of the...
When it comes to watching videos, a major chunk of the internet audience turns to YouTube. The YouTube algorithm is such that it suggests you video content according to your search history that it stores over time as you keep using the platform. However, many times a user might not want their watched videos to be stored in YouTube’s history. Finally, there is a solution for it now as YouTube has rolled out the Incognito...
With radical improvements in the internet connectivity across the world, free online file storage (also known as cloud storage) websites have started to grow their user base. The very fact that using these free websites you can store your information in the form of files/folders online and have access to them from any internet connected device such as desktops, laptops, smartphones, and tablets is very appealing. It’s not just that, you are also able to...
In March 2018, Deloitte did a survey which concluded that Gen-Z is spending about 22 hours/week on consuming digital videos (vs 16 hours on live TV) and Millennials are spending about 19 hours/week on digital videos (vs 15 hours on live TV). This is a great indicator of the shift in the video consumption habits. If you look at the older generations, you will still find them consuming more live TV than digital video but...
There are numerous ways to create content on YouTube – it can be vlogs, how-to’s, reaction videos, DIYs, Q&As, short films, web series and much more. Using such diverse content categories, many YouTubers have been now catapulted into mainstream stardom. But YouTube is not just for creators, it’s a platform for brands too to experiment with their content strategy. In order to maintain their YouTube presence, brands can either use the platform as a repository...
Who is Casey Neistat? Casey Owen Neistat is an American YouTuber, vlogger, producer, director and co-founder of the social media company, ‘Beme’ which he recently sold to CNN. Casey lives in New York City and used to make daily vlogs which led to a huge growth of his channel. Today his channel has more than 9.7 million subscribers. Now, he makes videos occasionally with his new project called ‘368’. By not uploading daily, it gives...
At the VidCon 2018 conference in Anaheim, California, YouTube rolled out a few new tools for creators to enable them with more options to generate revenue which is outside the purview of traditional advertising currently available on the platform. One such new YouTube feature is the availability of selling 20 different merchandising items directly to the fans of their channel. This feature is available to creators with more than 10,000 subscribers. There will be a...
At the VidCon 2018 conference in Anaheim, California, YouTube rolled out a few new tools for creators to enable them with more options to generate revenue which is outside the purview of traditional advertising currently available on the platform. One such new YouTube feature is Channel Memberships. This is a feature that allows the fans of a particular channel to sponsor them with a monthly fee which gives them additional access to exclusive digital goods,...
At the VidCon 2018 conference in Anaheim, California, YouTube rolled out a few new tools for creators to enable them with more options to generate revenue which is outside the purview of traditional advertising currently available on the platform. The new tools will enable them to engage with their audience in a better way. One such new YouTube feature is ‘Premieres’ which will allow creators to be able to promote their content ahead of its...
Ever since its inception, Instagram has evolved immensely from just being a platform for photo sharing with filters. It smoothly transitioned into a platform for video creators as well with one-minute video uploads and Instagram Stories. Today, Instagram is looking to grasp the opportunity of being the T.V of mobile. It wants to be a reliable place for video content creators to create something amazing for the small screen, now that it is a global...
The wait is finally over for YouTube lovers in 17 countries with the huge roll out of their two new services – YouTube Music and YouTube Premium. YouTube Music as the name suggests is a new music streaming service (both ad-supported and ad-free versions) with some really cool features that would rival Spotify and Apple Music. While YouTube Premium is a premium video service which is simply replacing YouTube Red. For a limited period of...
First of all, it’s safe to assume that we all have used YouTube at some point or the other. While a major chunk of the YouTube users is just an audience to the content on the platform, the remaining chunk is a diverse pool of YouTubers who are using the platform to create some kickass content. Thus, it is the starting point of fame for these YouTubers. YouTube continues to give rise to a brand...
Ever since its inception in 2005, YouTube has transformed the way we watch and consume content. This phenomenon shows no signs of slowing down as today it is the world’s second most popular search engine. This massive growth of the platform has led to the birth of a brand new generation of celebrities who have emerged just by using YouTube to build an audience. People love to watch someone with whom they can interact with...
Facebook is a great place for creative people to learn about varied crafts, get inspiration and keep up to date with what other lovers are doing. Photography is one such art form that has emerged as one of the top interests among the Facebook audience over the years. Some pages stand out more than others considering the quality and range of content they offer. There are a heap of great photographers on Facebook who have...
The internet is filled with information about anything and everything. A huge part of the digital audience gets their daily dose of information from social media platforms like Facebook. Considering this pattern of increased usage of Facebook, brands of all sorts have begun to mark their presence on the platform by creating a page and constantly updating it with relevant information. The health, wellness and fitness industry is no different. Brands have maintained a good...
Over the years, the internet and social media platforms have rapidly evolved which has lead to a drastic transformation in the audience consumption behavior and marketing strategies adopted by brands. One such trendy phenomenon that evolved into a full-blown marketing strategy for every industry is Live streaming. It is a type of video content that is a broadcast in real-time to an audience on the internet. Though this has been around for a long time,...
Today if you are looking to find ways to do something, the internet is the ultimate destination – more specifically social media platforms. A lot of people are out there who possess a particular skill or technique to do something and are happy to demonstrate it to the digital audience. This is how the most consumed and informative content category of “How-To/Tutorial/Do-It-Yourself” emerged. It is something that people are always actively looking for on the...
With the worldwide adoption of the internet and social media, a lot of industries have revolutionized. Fashion (especially clothing) is one such industry which has seen a lot of disruption considering that it is a highly image-driven industry. Today on social media platforms like Facebook, you will find innumerable images and videos showcasing retail fashion products which are being wholeheartedly liked, shared and commented on. As consumers, our appetite for fashion is quite large and...
Social media platforms emerged to cater to individuals who want to broadcast their thoughts and stay connected with other individuals as well for communication. But gradually over the years, social media platforms have turned into a battleground for brands to conquer the ever-growing digital audience. It is no longer restricted to individuals as brands have realized the importance of building and growing their digital consumer base. Facebook is one such major platform where a plethora...
Since the very inception of Twitter, the platform has been majorly used by individuals to express their opinions and ideas on anything and everything happening around the world. As the platform grew popular, more and more brands started using Twitter to maintain a healthy communication with their current and potential consumers. Therefore, it is now the go-to platform for on-the-go communication with fans which in turn leads to an increased brand exposure. Quality content is...
A perfect digital community allows it’s audience to share all sorts of content including music. Facebook is one such platform which helps create and maintain digital community through its plethora of pages which are focussed on numerous categories. Just like any other brand or celebrity even musicians and record labels need this platform to boost their audience engagement and reach on digital. The Indian music industry comprises of various leading musicians, independent and commercial record...
In today’s world, digital media is rapidly evolving and everyone is trying to adapt to it be it individuals, brands, and even celebrities. Every celebrity wants to maintain their fandom and ensure that it keeps growing. Social media platforms like Facebook enables a celebrity with the opportunity to interact with their fans regularly, reach out to new people and showcase their work in a creative manner. As now celebrities are projecting themselves as brands, Facebook...
With the world becoming more and more digitally evolved, audience behavior in terms of media consumption is also rapidly changing. The digital world has changed the way that daily activities and routines are experienced. Therefore, it is essential for traditional media to adapt to new media in order to have a greater impact and audience reach. Today, traditional media on its own cannot lure the audience into consumption. It needs to take help from digital...
According to YouTube, this is what a video view means – “a viewer-initiated intended play of a YouTube video that’s been de-spammed… A view isn’t an autoplay, scripted play, spam play or playback. Views should only be a result of pure viewer choice to watch a video, not as a result of a transaction through incentivized views.” In simple terms, this basically means a view is counted when a video is played because a viewer...
With about 3 billion accounts on the platform, Twitter is one of the most popular social networking platforms in the world. It has about 330 million monthly users and insights from 83% of the world’s leaders. The concept of tweets has lead to constant outpouring of strong opinions on the platforms along with the extensive usage of hashtags. Despite the restricted video upload length of 140 seconds, individuals and brands are natively uploading video content...
When you think of sports, words like inspiring, engaging, immersive and emotions comes to mind. It is a rapidly growing industry worldwide but for India specifically, the major focus is only on Cricket. Therefore, no wonder the most followed sports pages on Facebook in India are indeed related to Cricket. Just to put things in perspective, India is the second most populous country in the world and it has the largest fan base of cricket...
The world’s largest social media platform that is Facebook is one of the major sources of entertainment for its users worldwide. Apart from its major purpose of keeping people constantly connected to each other, it is also one of the largest social media platform for entertainment content consumption. As per our study, across the top Facebook pages in India, news-related videos were the most streamed with over 1.58 billion views, while entertainment videos took the...
When you look around and pay attention to the society you live in, you realize that women in India are not safe by any means. Every single day single women, young girls, mothers and women from all walks of life are being assaulted, molested, and violated. The territory of these hunters are streets, public transports, and public places. Women from all walks of life – be it children or older women, each one of them...
Recently a lot of Facebook pages have noticed that there is a gradual decline in the organic reach of posts that are being made. But despite that, Facebook video is still on the rise and is stronger than ever. Every marketer has now incorporated Facebook video as an essential part of their social media marketing strategy. It has been reported by experts that more than 100 million hours of video content is streamed by Facebook...
Lately there have been a lot of questions about Facebook. Marketers are wondering if people still use the platform and and if businesses can still find it to be valuable. Considering that the platform have over one billion active users, it is safe to say that Facebook is very much alive and kicking. Facebook has always emerged to be a game changer and major player in the world of social media today. As the platform...
The COVID-19 pandemic led lockdown made way for various brands to announce their entry into the OTT industry with their own set of channels, content and shows. The year 2020 witnessed an exponential growth in the addition of these platforms due to the remarkable increase in viewership as well as audience demand for online content. As the country followed the lockdown guidelines strictly to avoid the spread of the virus, they mostly stayed indoors and...
Instagram is a constantly evolving platform and keeps in mind the best interests of it’s users be it just individuals or brands. After the recent update which allowed users to add accounts and hashtags in their Instagram bios, another exciting update has arrived for the lovers of Instagram Stories this time. Every new smartphone these days has the enticing picture feature of Portrait Mode. So Instagram has taken cue from this trend and have now...
The 6th edition of the I-COM Data Startup Challenge is made up of a group of exciting startups that are powering their products and services with the use of data. The Official Selection will be showcased with all finalists presenting at the I-COM Global Summit 2018. Mr. Nishant Radia, CMO of Vidooly will be representing Vidooly at this prestigious global stage. Vidooly’s proprietary technology stack that can help content creators, brands and media buyers track...