HomeAuthorShruti Sen

I love to explore challenging opportunities in the field of Digital Media. Primarily, my skills revolve around Digital Video in terms of Content Strategy/Marketing, Analysis and Audience Development. My natural affinity towards diverse audio-visual content across platforms helps me develop a multitude of perspectives. In totality - I'm a keen learner, collector of new enriching experiences and have an undying conviction to always stay curious in life!
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Be it a business or an individual Instagram account, everyone wants to gain maximum visibility from their posts. More visibility simply means being able to be found by new users, getting more followers and having more engagement on your posts. Eventually, it all leads to more sales if that’s what your objective is. Therefore, the key to increased visibility is to expand your Instagram reach. In this blog, we will discuss the 5 strategies to...

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So April Fool’s Day has just gone by and if you think it’s only people who dupe each other, you’re wrong! This day is a big hit in the corporate world as well, where brands compete with each to see who who falls for their tricks. In this blog, we will showcase some of best April Fool’s Day prank videos of 2018 by brands. Some have announced excellent news, while some have launched totally believable...

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Snap Map is a very interesting Snapchat feature which is already used by millions of user worldwide. This feature basically allows you to share your location and start discovering Stories from around the world. Now, this simple feature has been upgraded which will now act as your personal tour guide by automatically notifying and updating you on whatever is happening around you. In order to get started with it, all you need to do is...

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Ever since the launch of Instagram, everyone has been hooked onto it and gradually the platform has changed a lot too with numerous updates. Just recently, one more new Instagram update came through that now lets users put clickable @accounts and #hashtags in their Instagram bios. This is a total game changer for those Instagrammers who have more than one account and want to work out a way to cross promote. This will definitely prompt...

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YouTube is a continuously evolving platform that keeps on updating itself as per the user needs. Just recently YouTube has started to test some new multitasking features on desktop that is the picture-in-picture feature, minimize content and a floating mini player bar. On mobile (be it Android or iOS), YouTube has had the picture-in-picture feature that allows users to navigate easily across the platform while consuming a piece of content. They are now trying something...

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The YouTube Creator Studio is the most important feature for any creator who wants to upload videos, grow their channel and build a community. A new renamed beta version of the same called YouTube Studio was launched in June, last year. This beta version has been utilized by thousands of creators till now who provided with invaluable feedback in order to make the tool more efficient and user-friendly. In the coming few weeks, this new...

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Today the demand of video has majorly risen up. It’s 2018 and video content is still here to take over the entire digital landscape. No wonder last year, there was a whopping 74% of all the internet traffic taken up by video content. For any content strategy to be successful it is important to integrate video marketing. In this blog, we will list out the 10 video marketing trends that will continue to catch on...

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Today Instagram has a huge active user base and marketers are constantly trying to tap into this platform to reach out to their target audiences. For brands and business, Instagram ads is an effective way to increase their brand visibility and connect with their existing and prospective customers. No wonder, today there are more than 1 million advertisers on Instagram running ads. With the boom in the digital video space, Instagram ads have also evolved...

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YouTube today is one of the most entertaining and educative social media platforms for the fast-paced tech-savvy world. Every passing hour numerous videos are uploaded to the platform and viewers flock to watch it. Recognizing the craze of the YouTube culture in the current scenario, certain dynamic individuals with a creative streak and the knack of recognizing the nerve of the consumer world are writing their own YouTube destinies. In this blog, we present to...

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Today Facebook has become a digital scrapbook of our daily lives and it leads to oversharing of personal information every now and then. All social media platforms are designed to encourage us to post as much as possible and as often as possible. But that isn’t a sensible thing to do, especially when there are identity thieves always on the lookout for open targets. Here in this blog we will list out few things to...

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YouTube viewing is now a habit more than just leisure for some audiences. One of the most viewed category on YouTube is entertainment videos which is spearheaded by popular uploaders like famous comedians and YouTube celebrities. You will find them producing some of the most entertaining videos on the Internet. You are bound of find something funny and quirky when there are thousands of creators creating entertainment videos on a weekly basis. Here in this...

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You have the perfect video script, the recording went well, but during the editing process, you notice something is missing: the music. However, you already know the YouTube audio library by heart and have a hard time finding what you need on other royalty free music websites. Luckily, there are plenty of YouTube musicians that have decided to grant other YouTubers the right to use their music for their YouTube videos for free. A lot...

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YouTube is a huge community of creators and it’s easy to find smart and sassy ladies who are using the platform to share every little aspect of their lives in a super-interesting way. The Indonesian YouTube market is no different and there are tons of such ladies to be found running their YouTube channels successfully. It’s very easy to keep in touch with them and see what they are up to. Here in this blog,...

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YouTuber is now one of the most interesting professions in today’s day and age. Offering a range of entertaining and creative content, creating a preferred and subscribed YouTube channel has become the norm. The development of YouTubers in Indonesia is not far behind the global market. A number of big names have emerged over the years, who create diverse content and have their own market and fans. Here, in this blog we will find out...

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Food is one of the most popular topics of interest across social media. The YouTube industry is no such exception as food is often discussed by YouTubers on the platform. Interesting content ranging from tips, recommendations, to a challenge often fill their YouTube channels. So wondering who are the popular YouTube food vloggers of Indonesia? We have you covered. Here are the top 5 food vloggers from Indonesia with content that is guaranteed to make...

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Lately, beauty vloggers have become a big hit and attract a lot of public attention, thanks to its popularity on social media. So, what is a beauty vlogger? The characteristics of a beauty vlogger is very easily recognizable on YouTube. The cover the most updated beauty tips such as makeup tutorials, hairstyle tutorials and reviews of beauty products. In their videos, they often show some scenes when they are engrossed in makeup or styling with...

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The war of super brands fighting to ride the wave for Super Bowl is over now. All these ads are now on YouTube and will be the benchmark for their brands till the next super bowl starts. These ads are the outcome of brainstorming and creativity at its best. So, here are the top Super Bowl 2018 Advertisements that generated millions of views in a matter of days. Amazon Alexa: AGENCY: Lucky Generals & D1...

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Old Monk is India’s favorite drink and its lovers drink nothing but Old Monk. On January 6th 2018, at the age of 88, Brigadier Kapil Mohan, the man behind the iconic brand of dark rum, Old Monk, passed away. He was an entrepreneur who served as a Chairman and Managing Director of Mohan Meakin. He was also awarded the fourth highest Indian civilian award, Padma Shri in 2010 by the Government of India under the...

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The world is full of unlimited opportunities and social media plays an important role in that. It’s a matter of intrigue to find out the best practices to rule the world of social media with tons of followers flocking to your page. The best way to listen and interact with the best social media experts and gurus from across the globe is to get yourself a ticket to the upcoming social media conferences in 2018....

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In a world that’s moving so fast, there’s something happening in every corner almost every minute. And it’s necessary for any person to be updated and abreast with the information about what’s going on around them. YouTube has now emerged as a means of information for most people apart from newspapers and television channels. Even on YouTube, news channels are constantly competing to make news reach people faster and be the first ones to provide...

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As a part of YouTube Rewind 2017, YouTube has released a list of top-trending videos of 2017 along with the year’s top 10 music videos. Like every year, this year also when it comes to the most beloved music videos – there were some large numbers and impressive showings. 2017 saw several single hits that set the record for the world that can’t get enough of YouTube. “Despacito” rules the list of the most-watched music...

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Instagram is one of the most popular social networking sites. It has over 200 million monthly active members sharing 60 million images and 1.6 billion likes per day. According to a 2014 Forrester study, Instagram has 58 times greater engagement than Facebook. So, whether you are a big brand or just somebody who wants to be Instagram famous, you need to know how to get more followers on Instagram. Here are few tips and tricks...

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Looking a few years back the comedy scene in India was dominated by either Bollywood or established TV Show stars. In today’s time we see a new breed of comedians emerging who are consistently churning out their original content to woo the audiences. Due to this, the Indian stand-up comedy scene has seen a steady rise. YouTube being the most appropriate platform for such content, comedians have started taking their presence on the platform seriously...

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Over 4 billion videos are watched every day on YouTube. It has become the go-to platform for everything. Be it finding a technology issue or getting new updates in a wide range of field, YouTube has it all. The mammoth size of YouTube has grown over the years to encompass the entire web. If you need to learn something new, don’t fret – YouTube has probably got you covered. It’s very easy to get lost...

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In the last few years, Netflix has made a huge amount of original shows and is slated to release about 1000 hours of fresh content this year alone. If you had to binge-watch all the new content, you’d have to spend 41 days non-stop. Original programming is the bread and butter of Netflix. If you are trying to figure out which Netflix originals show to watch, here is a handy guide of the 10 best...

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Ask somebody from this generation what they do for entertainment – YouTube is the answer. It has become the one-stop platform for movies, music and casual entertainment. And it is all possible because of the wonderful creators the platform has attracted. While some may look down upon them, the reality is that they make a ton of money. The basic source of revenue on YouTube is through views that is the amount of clicks they...

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After Facebook and Twitter one more social networking site that succeeded in spreading its roots in India is Instagram. From early morning tea to late night parties, from their cute pets to their new dresses, from pouting selfies to crazy group photos, celebrities are posting everything on Instagram. While some celebrities are still finding their way on this platform, some of them have aced their game at Instagram. Here are the Top 10 Bollywood Celebrities...

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In recent years, Video Marketing is being closely related to branding in every industry. With the emergence of video platforms like YouTube, Twitch, Vimeo etc., various brands now have a new story to tell. This is why many leading airlines are now using new ways to build that brand image by improving the communication between their customers. And one of the best ways to do that is by showing them their Airline Safety Videos with...

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YouTube is a wonderful place to watch the free online content of your choice. The best way to kill time on YouTube is to binge-watch movies. Yes, streaming flicks in the now available HD format makes it all the more alluring to watch movies from a consolidated space attributed for this purpose. Bollywood may be the largest producer of films but it’s the South Indian film industry that attracts the crazy fans. For the rest...

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These days it’s absolutely essential to have a Facebook presence for a brand. Apart from the number of likes and engagement, the most important factor for a indian fashion brand is posting content on social media that drives people on your page. Video content has taken center-stage in the Facebook newsfeed lately, therefore it is important for indian fashion brands to jump on the bandwagon and post engaging video content for their audience. Here, in...

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The world of YouTube is vast and all types of content are found when looked for. Here, in this blog, we are featuring the top YouTube channels for pets and animal lovers. No matter what kind of pet you own, these YouTube channels are sure to interest you with their content. HOPE FOR PAWS – OFFICIAL RESCUE CHANNEL Hope For Paws was established to help animals who suffer and die every year because of negligence...

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Halloween is round the corner and it’s time for some trick or treating. But the best part about Halloween is the costume. If you have waited this long to pick your Halloween costume, don’t worry we have got you covered with the top 10 ideas, including for couples too.Check out the DIY Halloween Costume Ideas. Top 5 Most Searched Halloween Costumes: Wonder Woman Wonder Woman is one of the most iconic superhero characters and often...

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Everyone loves YouTube stars – they are celebrities yet relatable and are super entertaining. They give us every reason to adore them as they provide entertaining snackable content at our fingertips on a regular basis. It’s truly a blessing to have YouTube as a platform for such creators to grow and prosper. What’s better than an awesome YouTuber? Two awesome YouTubers! And we ain’t talking about just any two YouTubers collaborating on a single channel,...

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YouTube has striven to give a voice to everyone since day one. Over the past eight years, creators have come up with amazing ways to broadcast their message, empower the community and be a catalyst for social change. Similarly, the LGBTQ Community on YouTube is growing bigger and bigger every day. YouTube is a place where people from all orientations can build an audience to create awesome entertainment shows, share their life stories and also...

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You must have noticed that videos on Facebook autoplay in silent mode. This is done by Facebook so that more videos are watched on it’s site. But this is found annoying by many users. Thankfully, there is a way to disable this feature in different devices. Here’s how to disable Facebook Autoplay videos in different devices – On Desktop: Go to the Settings page and click on “Videos”. After that select “Off” on “Auto-Play Videos”...

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In the recent years, there has been an explosion in online video consumption. Video creators are using every other social media platform to boost their video views and engagement on the content they created. It is said that this year, online video will account for 74% of all online video traffic. Facebook is one such important platform to showcase videos to a broad set of audience. There’s a 75% annual growth rate increase in the...

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Where do the most creative people on YouTube gather to learn, connect and create with one another? It’s YouTube Spaces all across the globe in London, L.A., Berlin, New York, Paris, Rio, Sao Paulo, Tokyo, Toronto and Mumbai. These Spaces offer YouTubers an opportunity to attend events, workshops and also provide with the latest production resources. At YouTube, they understand that in order to bring ideas to life, you need all sorts of knowledge and...