Sidharth Jena, Author at

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Instagram Influencers YouTube12 Indian Finance Influencers on Social Media you must follow for expert advice

Finance as a genre has been amongst the most viewed topic across social media platforms in recent times. During and post pandemic era, the genre has seen the most growth in terms of subscribers gained, viewership garnered, new content creators added and is also amongst the topics that has seen the maximum videos being created. Few of the topics covered by the Fin-Content ecosystem or finance influencers ranges from, stock market tips and tricks, investment...

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Entertainment ListsBest Upcoming Indian Web Series that are Binge Watch Worthy

Sidharth Jena2 years ago

Indian OTT platforms have dynamically presented content to stay relevant with the times and that has helped their audience stay busy in the pandemic. While many of the web series got positive responses and went viral, few sank down on the list, unable to mark an impression. Plan your calendar accordingly because it seems 2022 is surely going to be the year of the Web Series and the Hindi language will surely rule the internet...

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Lists Platforms Video Marketing YouTube YouTube MarketingIPL 2020: Here is why you need to FOCUS on YouTube Video Ads

Sidharth Jena3 years ago

The pandemic had almost put a comma on International Cricket, resulting in huge losses for broadcasters and other key stakeholders in the form of advertisement slots & ticket sales respectively. The success of West-Indies tour of England followed by Pakistan tour of England played under the bio secured bubble, however, brought much-needed respite to everyone with hopes for full resumption of cricket worldwide. This paved the way for the IPL 2020, which is undoubtedly the...

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Lists Platforms7 Digital Video Platforms that Support Live Streaming

Sidharth Jena3 years ago

Broadcasting in the professional world has been evolving over the years. Be it marketing, sales, entertainment, personal branding, professional requirements or sharing Breaking news; live video is a one-stop solution to get your message across in real time with real interactions. When it comes to choosing a professional streaming solution, critical features like privacy, storage, embedding restrictions, security, being able to broadcast from an external source, branding options etc are deciding factors. Let’s have a look...

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Lists Video ProductionHow COVID19 Pandemic has affected content production?

Sidharth Jena4 years ago

The thing about a crisis is it never discriminates and like every other industry facing the downfall due to this worldwide COVID19 pandemic, content production be it web-series or films has taken a major hit. Although latest studies suggest the consumption has increased on digital video platforms but the Entertainment industry has been seriously impacted when it comes to theatrical releases and production and shooting of ongoing and new projects. The problems don’t end here...

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Lists Music8 Best Music Streaming Apps in India that you should Subscribe To

Sidharth Jena4 years ago

Music has always been an integral part of every Indian’s daily lifestyle, but the ways of consumption have been different based on the advancement of technology with each passing year. The current digital technology driven by the power of the internet has made various music collections available at fingertips right from the early days of Bollywood to the current rap and remix age of Bollywood. Seeing the hunger for content consumption and potential for revenue...

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Lists Music15 Best Royalty Free Podcast Music and Sound Effect Websites

Sidharth Jena4 years ago

Podcasts are seeing an uptrend in recent times. Many individual creators and brands have also started taking podcasts seriously by adding it to their marketing communication and promotion strategy. The rise of smartphone users along with faster and affordable data rates have also fuelled the unprecedented growth of the podcast industry in India. This rise in demand also needs to be backed up by equally creative and varied content both in quantitative and qualitative terms....

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Lists Video Marketing9 Must Attend Media & Entertainment Events for Digital Video Professionals

Sidharth Jena4 years ago

Events, Tradeshows, Conferences, Conclaves, Summits etc play a very pivotal role in the growth of companies in every industry. Such gatherings are amongst the few occasions where the best from every industry gather under one roof to discuss and debate the way forward. These gatherings also help many companies in establishing direct contact with their potential customers, diversifying their customer base and learn about upcoming and current cutting edge technologies in the market. Out of...

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Lists Tips & TricksPodcasting Tips for Beginners: A complete guide to setup your own Podcast

Sidharth Jena4 years ago

Content comes in various types be it text, image, video or the very recent form, Podcast. Brands and Content creators have time and again improvised their content options based on their requirement, target audience and product/service they intend to promote. Many leading individual influencers and brands have taken up Podcasting and have been very successful in scaling up their influence and brand value in the world of Social Media. From the likes of Gary V to...

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eSports ListsFortnite 2019 World Cup sets New Record on Twitch for Esports Event

Sidharth Jena4 years ago

The world might be going gaga over PUBG but Epic Games owned battle royal game Fortnite is still holding on to the badge of being the most popular esports game in its category. This battle royale game has been generating billions of dollars for the gaming company with an audience/players spanning across different age groups and geographies. This is the reason why the recently concluded Fortnite World Cup broke many esports gaming records even though...

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Lists Video Marketing YouTubeHow to plan an Actionable Video Ad Campaign similar to Airbnb?

Sidharth Jena4 years ago

A normal social media text post says a thousand words, a social media post with a picture shows a thousand feelings but a video post on any social media platform is priceless. That is why, many leading brands and content creators around the world opt for video content over any other form. Digital video has always been more engaging. With higher reach, audience retention & conversion rate, video content showcases an immersive & real-life experience...

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Lists Video MarketingIndian OTT players are Driving Viewership from YouTube Ads

Sidharth Jena4 years ago

With each passing day, OTT platforms are growing in India even if there has been a big debate on their profitability and long term existence amidst many industry challenges. However, the problem in the Indian market is not original content creation but ensuring their discoverability on the internet along with audience retention. While many leading OTT players might showcase staggering numbers to promote their platforms, the truth is they rely heavily on YouTube to ensure...

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Lists YouTubeYouTube Updates Community Strike System for Content Creators

Sidharth Jena4 years ago

YouTube is growing every single day. To throw some light on the staggering insights related to YouTube, 300 hours of video are uploaded every minute and close to 5 Billion videos watched daily worldwide. The video hosting platform is itself a different world with such a huge audience base. Like every world where some community guidelines exist, YouTube also has a well-defined set of rules and community guidelines framed for all its key stakeholders. These...

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Lists YouTube YouTube MarketingYouTube Introduces New AR Selfie Filters for YouTube Stories

Sidharth Jena4 years ago

Since the first video was uploaded in its platform in April 2005, YouTube, now owned by Google had been one of the leading digital video platforms till other social media players entered the market, thus leading to the current Social Media Revolution. Many new innovations were introduced by new entrants and existing players adding more options to content creators and advertisers. One such innovation was “Stories”, where content expires after 24 hours. This feature was...

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Lists YouTube12 Indian Movie Actors who own a YouTube Channel

Sidharth Jena4 years ago

YouTube has been re-defining video content creation since its inception in the year 2005. The Google-owned company has since then transformed itself in many forms, from just a video hosting platform to video content hub to a full time earning platform for vloggers to one of the best platforms for advertisers. For people in the show-biz business or movie industry, YouTube is a great way of staying connected with your fans without hampering your personal...

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Lists Video Marketing Video TrendsICC Cricket World Cup 2019 Hashtag Analysis Dashboard

Sidharth Jena4 years ago

The biggest extravaganza of cricket, ICC Cricket World Cup 2019 is finally here. Nine of the best cricketing nations along with the hosts England will fight it out for the coveted trophy. 48 matches, 46 days, 10 teams, Billions of Fans worldwide and 1 cup that really matters, surely there is enough scope to advertise for brands and cricket boards to earn during this cricket spectacle. Right from 30th May, social media is trending with...

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Facebook ListsWhat is Facebook Watch Party and How to Host it from Groups, Profiles & Pages?

Sidharth Jena4 years ago

2.38 billion active users on Facebook, that’s more than the population of many small countries combined. Facebook might be getting slow with lower engagements and reach, much to the dismay of brands and content creators but still, their very existence in this platform is a must to market their own content and products to a wider audience. Amidst all these complains and chaos, many brands and content creators have found a hack to ensure their...

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