HomeAuthorSidharth Jena, Author at

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Happy New Year 2019 to everyone. It’s that time of the year to have a re-wind of 2018 in terms of most viewed videos in all categories on YouTube India. This blog contains the list of Top 20 Ads on YouTube in 2018 from brands across industries. The video are ranked based on the yearly viewership starting from the lowest to highest. It also contains other metrics related to engagements such as likes, dislikes, viewership,...

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Facebook has made multiple changes to its Edge Rank algorithm since its inception. But it’s the last update that became a headache for Social Media Marketers worldwide. The recent update reduced the organic reach to almost 1-2% of followers and gave more focus to Facebook Ads. This meant social media marketers had to up their ad game on Facebook to make any sort of buzz in the platform. Further, more updates to the algorithm are...

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Putting baby steps in the world of computing, coding or Software industry? Are you an aspiring programmer or see yourself as a leading coder in a software MNC in near future? Then this blog is a must read for you. We all know that YouTube has been the savior for many students and professionals in getting their doubts cleared or for any additional tips and tricks related to any particular computing language. Engineering students from...

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Eight Schedule of the Indian Constitution lists 22 major languages being spoken by 1.32 Billion+ population. The list does not stop here, India has over 122 other languages being spoken in villages and 1599 languages spoken by the tribal people from the remotest part of the country. Indians are very much fond of regional language content and with Digital revolution, the reach and demand for regional content, especially in News category has gone up rapidly....

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Video has been the most engaging form of content in Social media. Video content also has seen the most changes and updates for online video industry than any other form of content. Vertical videos which once were counted as low-quality video content, have now emerged as one of the most engaging video formats in online video platforms. From stories to native video posts and Facebook video ads, a Vertical video is ruling every video format...

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Clients from Hell may sound like a character from a Hollywood sci-fi movie but in today’s corporate world it’s a truth. A screenshot of clients from hell website sums it up. Many might feel that the major reason for rise in such issues may be because of lack of required skills in vendors or freelancers but if we see the other side of the picture, un-realistic demands also make it a tough journey for any...

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Life expectancy is on the decline globally but we do have a few examples who have taken the world by surprise even after touching 3 figures. In current times when an average person starts tumbling after touching 60’s here is a woman from Andhra Pradesh who became a YouTuber at the age of 105 and became an instant hit amongst YouTube audience. With the help of her grandson Laxman who is a graphics designer and...

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Video has become the most important marketing tool or medium of marketing communication in 21st century. There is no limit to creativity that can be put in a video and with the innovation & launch of multiple digital platforms, the demand has surged beyond imagination. It has evolved from black & white to 4K resolution, from 2D to 3D & from 180 to 360 degree video. Whatever the format or category the video has been...

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Digital Boom has forced brands to have a presence in all available online platforms & social media channels. This helps brands immensely in reaching out to a varied audience based on demographics and location. One such platform which has helped brands, as well as individual content creators, is the Facebook-owned photo-sharing social media, Instagram. Over the years it has evolved from just a photo sharing app to a full-fledged image-centric social media platform with various...

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Do you enjoy seeing real life user generated videos on Social Media? Extra brownie points when you get a compilation of all epic fails and awesome things people are doing throughout the world at one place. Sounds like a good idea? Well the good idea has been put to great use by Jukin Media. A company which buys user generated license videos from the internet and uses it under its brand name to make it...

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The rise of YouTube, Facebook, and other leading video promotion social media platforms has been a boon for many brands to tap in a wider and varied audience and further increase the chances of getting more revenue. One such leading brand which has used video marketing to the best of its ability is The Enthusiast Network, a leading USA based brand which is the world’s premier network of enthusiast and Automobile brands. In this blog,...

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When was the last time you downloaded an iOs or Android mobile app of more than 500 MB in size and your mobile supported the app without any glitches? If you got an answer then welcome to the world of PUBG (Players Unknown Battle Ground) if not still you are welcome because after reading this you will definitely give this multiplayer game a try. In this blog, we will throw some light on Rise of...

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Mirzapur is currently the trending Indian thriller web series streaming online on OTT platform Amazon prime starring Pankaj Tripathy, Vikrant Massey, Ali Fazal, Divyendu Sharma among others. Mirzapur is an Amazon prime original web series which released on November 16, 2018. The web series has been majorly shot in Mirzapur with few shots coming in from Jaunpur, another important place in the story plot, Azamgarh, Ghazipur, Lucknow & Gorakhpur. Note: Spoiler Free Content Mirzapur is...

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In a world of peace & love, Music would be the official Language Music is amongst the few inventions of humankind which is liked by everyone irrespective of age, gender, income group, location etc. It has been an integral part of human life from early civilizations to troubled war times during the world wars to the 21st-century information age. Even Adolf Hitler made music a part & parcel of his life. With time music has...

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Ever thought of a creative product idea addressing a very common problem related to humankind? Well a family in Utah, USA just did it by making a stool for better stools. Edwards family came up with squatty potty, a stool that addressed the colon problem known to humankind and make your bathroom business an effortless experience. Although the art of having an effortless bathroom experience had been discovered by Indians long back, Squatty Potty made...

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Online Gaming has moved on from a source of entertainment & relaxation to a full-time career where professional gamers give themselves a chance to earn a six figure income or become a gaming influencer or gaming ambassador for any gaming equipment or trending online games. This blog is a complete guide to Social Media promotion for Online Gaming. Announce yourself in social media in style. Early Gamers- The Transition Such has been the growth of...

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Facebook has an active user base of 2.27 Billion+ users (June’18 Data), more than the human population of many countries. With such a staggering audience base the priority of Facebook shifted to increasing the revenue from Facebook ads rather than user-generated engagement from profiles. This downfall of organic reach by Facebook led to the rise of Facebook groups, which became a very important part of any Facebook Marketing campaign or Facebook community building by businesses...

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A total combined active user base of 3.30 Billion+ users, Facebook & Instagram are definitely the stallions in the Social Media Market place. Even though both have their own advantages but when it comes to the technicalities both are different in their own form. Facebook is a complete 360 degree package for any brand/company where as Instagram is all about visual representation.   Instagram was acquired by Facebook in the year 2012 for a whopping...

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Ever since its inception, Instagram has been the made for each other like perfect platform for people interested in photography, especially landscape or travel photography & travel bloggers. Over the years these people who started with just an instagram account, went on to become travel influencers in their own niche/category. The travel industry in India has shown tremendous growth and thanks to affordable air fares & better connectivity more & more Indians are travelling nowadays...

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Marketing has moved on from traditional bill boards & brochures to Television Ads to creative and measurable form in 21st century namely Digital Marketing. Even though the transition has been slow and not 100% but a considerable number of brands have started diverting a major chunk of their Marketing budget from offline marketing or traditional form & television ads to new & trackable Digital Marketing. The biggest plus point of Digital Marketing over traditional or...

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YouTube has come a long way from 2005 to till date, from just a video of its founder titled Me at The Zoo to millions being uploaded and watched daily. The journey has been great and inspiring so are its founders and the content creators uploading videos in YouTube, a.k.a YouTubers. YouTube is just not about videos uploads but also a regular source of income for many creative people around the world. Known worldwide as...

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Google, the undisputed internet giant in the world processes over 40,000 search queries every second on average, 3.5 billion searches per day & 1.2 trillion searches per worldwide. Now coming to YouTube, the largest video platform in the world has around 1.9 billion users who consume YouTube videos on a monthly basis with over 5 billion videos watched every day. In this blog we shall discuss the pros & cons of in house ads management...