HomeAuthorSidharth Jena, Author at

Sidharth is a Sports and Travel Enthusiast with keen interest in the field of Marketing especially Digital Marketing. He finds ultimate happiness in small things and doing simple yet un-common things. Helping brands/companies go Online.
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Podcasts are seeing an uptrend in recent times. Many individual creators and brands have also started taking podcasts seriously by adding it to their marketing communication and promotion strategy. The rise of smartphone users along with faster and affordable data rates have also fuelled the unprecedented growth of the podcast industry in India. This rise in demand also needs to be backed up by equally creative and varied content both in quantitative and qualitative terms....

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Events, Tradeshows, Conferences, Conclaves, Summits etc play a very pivotal role in the growth of companies in every industry. Such gatherings are amongst the few occasions where the best from every industry gather under one roof to discuss and debate the way forward. These gatherings also help many companies in establishing direct contact with their potential customers, diversifying their customer base and learn about upcoming and current cutting edge technologies in the market. Out of...

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Content comes in various types be it text, image, video or the very recent form, Podcast. Brands and Content creators have time and again improvised their content options based on their requirement, target audience and product/service they intend to promote. Many leading individual influencers and brands have taken up Podcasting and have been very successful in scaling up their influence and brand value in the world of Social Media. From the likes of Gary V to...

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The world might be going gaga over PUBG but Epic Games owned battle royal game Fortnite is still holding on to the badge of being the most popular esports game in its category. This battle royale game has been generating billions of dollars for the gaming company with an audience/players spanning across different age groups and geographies. This is the reason why the recently concluded Fortnite World Cup broke many esports gaming records even though...

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A normal social media text post says a thousand words, a social media post with a picture shows a thousand feelings but a video post on any social media platform is priceless. That is why, many leading brands and content creators around the world opt for video content over any other form. Digital video has always been more engaging. With higher reach, audience retention & conversion rate, video content showcases an immersive & real-life experience...

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With each passing day, OTT platforms are growing in India even if there has been a big debate on their profitability and long term existence amidst many industry challenges. However, the problem in the Indian market is not original content creation but ensuring their discoverability on the internet along with audience retention. While many leading OTT players might showcase staggering numbers to promote their platforms, the truth is they rely heavily on YouTube to ensure...

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YouTube is growing every single day. To throw some light on the staggering insights related to YouTube, 300 hours of video are uploaded every minute and close to 5 Billion videos watched daily worldwide. The video hosting platform is itself a different world with such a huge audience base. Like every world where some community guidelines exist, YouTube also has a well-defined set of rules and community guidelines framed for all its key stakeholders. These...

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Since the first video was uploaded in its platform in April 2005, YouTube, now owned by Google had been one of the leading digital video platforms till other social media players entered the market, thus leading to the current Social Media Revolution. Many new innovations were introduced by new entrants and existing players adding more options to content creators and advertisers. One such innovation was “Stories”, where content expires after 24 hours. This feature was...

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YouTube has been re-defining video content creation since its inception in the year 2005. The Google-owned company has since then transformed itself in many forms, from just a video hosting platform to video content hub to a full time earning platform for vloggers to one of the best platforms for advertisers. For people in the show-biz business or movie industry, YouTube is a great way of staying connected with your fans without hampering your personal...

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The biggest extravaganza of cricket, ICC Cricket World Cup 2019 is finally here. Nine of the best cricketing nations along with the hosts England will fight it out for the coveted trophy. 48 matches, 46 days, 10 teams, Billions of Fans worldwide and 1 cup that really matters, surely there is enough scope to advertise for brands and cricket boards to earn during this cricket spectacle. Right from 30th May, social media is trending with...

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2.38 billion active users on Facebook, that’s more than the population of many small countries combined. Facebook might be getting slow with lower engagements and reach, much to the dismay of brands and content creators but still, their very existence in this platform is a must to market their own content and products to a wider audience. Amidst all these complains and chaos, many brands and content creators have found a hack to ensure their...

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The biggest extravaganza of cricket, ICC Cricket World Cup 2019 has finally arrived. Starting 30th May 2019, nine of the best cricketing nations along with the hosts England will fight it out for the coveted trophy. 48 matches, 46 days, 10 teams, Billions of Fans worldwide and 1 cup that really matters, surely there is enough scope to advertise for brands and cricket boards to earn during this cricket spectacle. While the players fight it...

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2018 was really good for the Indian web Series industry and OTT platforms in terms of viewership, setting higher standards for the next year. The first five months of 2019 has been mostly dominated by English web series namely Game of Thrones and Hollywood superhero movies like DC comics Shazam and the highest grossing Marvel’s Avengers End Game. But with the trailer launch of Netflix’s Sacred Games season 2 & Amazon Prime’s Mirzapur season 2,...

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When you become famous, being famous becomes your Profession Everyone wants to become famous by showcasing some unique art or talent they possess. But as we all know, climbing the ladder of success to become famous is not that easy and good things always take time. At the same time, the world has been witnessing a sea of changes across digital platforms where tech giants such as Facebook, Google & Microsoft are leading the race...

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Gone are the days when budget posed a big problem in fulfilling the dreams of an individual. For example, let’s consider singing as a full time career option. Often many talented singers failed to grab the eye balls due to this particular challenge. But welcome to 21st century, if you have a passion for singing but short of funds to buy instruments and other supporting equipment, Karaoke singing apps are here for your rescue. Karaoke...

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Starbucks gains free advertisement worth of billions of dollars due to a goof-up by Game of Thrones Team. As confirmed by leading publications and media houses, the latte doesn’t belong to Starbucks. An official statement has been issued by Game of Thrones Twitter handle confirming the goof-up and the edited Episode has been uploaded as of Tuesday, 7th May 2019. News from Winterfell. The latte that appeared in the episode was a mistake. #Daenerys had...

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“Engage, Enlighten, Encourage & Especially..just be yourself! Social Media is a community effort, Everyone is an Asset” – Susan Cooper Rightly said by Susan Cooper, social media is a community effort where everyone is an asset. Today with us, we have an exciting ground to earth travel blogger, entrepreneur and vlogger who has close to 114 K+ followers on Instagram (wanderwithsky) or as we say assets and is amongst the leading travel bloggers of India....

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Ever heard of Google Discover? Well it’s a new feature by Google and is surely going to create a revolution the way people consume content in digital landscape. Since its launch it has kept the SEO experts worldwide interested and is expected to surely affect the overall traffic of many websites worldwide. According to SEO professionals worldwide, Discover is Google’s answer to social media feed and will surely have an impact the way people browse...

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Video marketing has been the most important arsenal for marketers in 21st century. Recent surveys also predict that video consumption and creation is on a rapid rise in India, enough reasons to depend and allocate maximum resources to video advertisements rather than focusing on other forms of ads. Post Jiofication in India, i.e after the launch of high speed internet services by Reliance Jio, there has been a considerable rise in internet penetration rate in...

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India is currently going berserk over Modi, Avengers End Game, IPL and the final season of Game of Thrones. While I am writing this blog, the second Episode of the Season 8 has already been released and with each passing day, the craze and fan theories are growing on the internet. The fantasy based fictional web-series has also made brands capitalise on this popularity with numerous brand collaborations, brand integrations & social media posts to...

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21st Century India is booming with web-series both in terms of production as well as consumption. With rise in demand for content produced by OTT platforms, more and more players are entering the industry with plethora of original web content or web-series. This rise has also helped the growth of other related industries like that of smart TV, smart phones, telecom industry (data usage) etc. Post Jiofication as industry experts call it after the launch...

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“Kya apne kabhi online hotel search Kiya hai?”   The above phrases immediately bring up the keywords Hotels, Online Hotel Bookings & Trivago in the minds of every viewer. A brilliantly managed video marketing campaign by the marketing Team of Trivago along with Trivago ad guy that manages to grab the attention of the target audience, create brand recall, ensure audience retention and most importantly hit the minds of the consumer with the relevant business...

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Happy New Year 2019 to everyone. It’s that time of the year to have a re-wind of 2018 in terms of most viewed videos in all categories on YouTube India. This blog contains the list of Top 20 Ads on YouTube in 2018 from brands across industries. The video are ranked based on the yearly viewership starting from the lowest to highest. It also contains other metrics related to engagements such as likes, dislikes, viewership,...

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Facebook has made multiple changes to its Edge Rank algorithm since its inception. But it’s the last update that became a headache for Social Media Marketers worldwide. The recent update reduced the organic reach to almost 1-2% of followers and gave more focus to Facebook Ads. This meant social media marketers had to up their ad game on Facebook to make any sort of buzz in the platform. Further, more updates to the algorithm are...

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Putting baby steps in the world of computing, coding or Software industry? Are you an aspiring programmer or see yourself as a leading coder in a software MNC in near future? Then this blog is a must read for you. We all know that YouTube has been the savior for many students and professionals in getting their doubts cleared or for any additional tips and tricks related to any particular computing language. Engineering students from...

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Eight Schedule of the Indian Constitution lists 22 major languages being spoken by 1.32 Billion+ population. The list does not stop here, India has over 122 other languages being spoken in villages and 1599 languages spoken by the tribal people from the remotest part of the country. Indians are very much fond of regional language content and with Digital revolution, the reach and demand for regional content, especially in News category has gone up rapidly....

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Video has been the most engaging form of content in Social media. Video content also has seen the most changes and updates for online video industry than any other form of content. Vertical videos which once were counted as low-quality video content, have now emerged as one of the most engaging video formats in online video platforms. From stories to native video posts and Facebook video ads, a Vertical video is ruling every video format...

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Clients from Hell may sound like a character from a Hollywood sci-fi movie but in today’s corporate world it’s a truth. A screenshot of clients from hell website sums it up. Many might feel that the major reason for rise in such issues may be because of lack of required skills in vendors or freelancers but if we see the other side of the picture, un-realistic demands also make it a tough journey for any...

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Life expectancy is on the decline globally but we do have a few examples who have taken the world by surprise even after touching 3 figures. In current times when an average person starts tumbling after touching 60’s here is a woman from Andhra Pradesh who became a YouTuber at the age of 105 and became an instant hit amongst YouTube audience. With the help of her grandson Laxman who is a graphics designer and...

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Video has become the most important marketing tool or medium of marketing communication in 21st century. There is no limit to creativity that can be put in a video and with the innovation & launch of multiple digital platforms, the demand has surged beyond imagination. It has evolved from black & white to 4K resolution, from 2D to 3D & from 180 to 360 degree video. Whatever the format or category the video has been...

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Digital Boom has forced brands to have a presence in all available online platforms & social media channels. This helps brands immensely in reaching out to a varied audience based on demographics and location. One such platform which has helped brands, as well as individual content creators, is the Facebook-owned photo-sharing social media, Instagram. Over the years it has evolved from just a photo sharing app to a full-fledged image-centric social media platform with various...

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Do you enjoy seeing real life user generated videos on Social Media? Extra brownie points when you get a compilation of all epic fails and awesome things people are doing throughout the world at one place. Sounds like a good idea? Well the good idea has been put to great use by Jukin Media. A company which buys user generated license videos from the internet and uses it under its brand name to make it...

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The rise of YouTube, Facebook, and other leading video promotion social media platforms has been a boon for many brands to tap in a wider and varied audience and further increase the chances of getting more revenue. One such leading brand which has used video marketing to the best of its ability is The Enthusiast Network, a leading USA based brand which is the world’s premier network of enthusiast and Automobile brands. In this blog,...

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When was the last time you downloaded an iOs or Android mobile app of more than 500 MB in size and your mobile supported the app without any glitches? If you got an answer then welcome to the world of PUBG (Players Unknown Battle Ground) if not still you are welcome because after reading this you will definitely give this multiplayer game a try. In this blog, we will throw some light on Rise of...

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Mirzapur is currently the trending Indian thriller web series streaming online on OTT platform Amazon prime starring Pankaj Tripathy, Vikrant Massey, Ali Fazal, Divyendu Sharma among others. Mirzapur is an Amazon prime original web series which released on November 16, 2018. The web series has been majorly shot in Mirzapur with few shots coming in from Jaunpur, another important place in the story plot, Azamgarh, Ghazipur, Lucknow & Gorakhpur. Note: Spoiler Free Content Mirzapur is...

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In a world of peace & love, Music would be the official Language Music is amongst the few inventions of humankind which is liked by everyone irrespective of age, gender, income group, location etc. It has been an integral part of human life from early civilizations to troubled war times during the world wars to the 21st-century information age. Even Adolf Hitler made music a part & parcel of his life. With time music has...

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Ever thought of a creative product idea addressing a very common problem related to humankind? Well a family in Utah, USA just did it by making a stool for better stools. Edwards family came up with squatty potty, a stool that addressed the colon problem known to humankind and make your bathroom business an effortless experience. Although the art of having an effortless bathroom experience had been discovered by Indians long back, Squatty Potty made...

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Online Gaming has moved on from a source of entertainment & relaxation to a full-time career where professional gamers give themselves a chance to earn a six figure income or become a gaming influencer or gaming ambassador for any gaming equipment or trending online games. This blog is a complete guide to Social Media promotion for Online Gaming. Announce yourself in social media in style. Early Gamers- The Transition Such has been the growth of...

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Facebook has an active user base of 2.27 Billion+ users (June’18 Data), more than the human population of many countries. With such a staggering audience base the priority of Facebook shifted to increasing the revenue from Facebook ads rather than user-generated engagement from profiles. This downfall of organic reach by Facebook led to the rise of Facebook groups, which became a very important part of any Facebook Marketing campaign or Facebook community building by businesses...

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A total combined active user base of 3.30 Billion+ users, Facebook & Instagram are definitely the stallions in the Social Media Market place. Even though both have their own advantages but when it comes to the technicalities both are different in their own form. Facebook is a complete 360 degree package for any brand/company where as Instagram is all about visual representation.   Instagram was acquired by Facebook in the year 2012 for a whopping...

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Ever since its inception, Instagram has been the made for each other like perfect platform for people interested in photography, especially landscape or travel photography & travel bloggers. Over the years these people who started with just an instagram account, went on to become travel influencers in their own niche/category. The travel industry in India has shown tremendous growth and thanks to affordable air fares & better connectivity more & more Indians are travelling nowadays...

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Marketing has moved on from traditional bill boards & brochures to Television Ads to creative and measurable form in 21st century namely Digital Marketing. Even though the transition has been slow and not 100% but a considerable number of brands have started diverting a major chunk of their Marketing budget from offline marketing or traditional form & television ads to new & trackable Digital Marketing. The biggest plus point of Digital Marketing over traditional or...

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YouTube has come a long way from 2005 to till date, from just a video of its founder titled Me at The Zoo to millions being uploaded and watched daily. The journey has been great and inspiring so are its founders and the content creators uploading videos in YouTube, a.k.a YouTubers. YouTube is just not about videos uploads but also a regular source of income for many creative people around the world. Known worldwide as...

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Google, the undisputed internet giant in the world processes over 40,000 search queries every second on average, 3.5 billion searches per day & 1.2 trillion searches per worldwide. Now coming to YouTube, the largest video platform in the world has around 1.9 billion users who consume YouTube videos on a monthly basis with over 5 billion videos watched every day. In this blog we shall discuss the pros & cons of in house ads management...