HomeAuthorSubrat Kar, Author at

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Starting a new business is always difficult. Especially if you’re a creative person and are looking to venture out in a space like YouTube that already has a lot of competition. I often get queries from artists and creative people who’re looking to make it big on YouTube. They usually have tons of ideas in their heads and loads of energy to do something with their creativity. But they don’t take that final plunge into...

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If you are a social butterfly or even if you’re just decently well connected on Social media, you might have seen this new Surf Excel ad pop up in your feed every now and then: The commercial was launched by Surf Excel Pakistan on the 10th of June and has already clocked over 3 Million views on Facebook! There are over 220 thousand reactions to the video – that is one reaction for every 13...

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Carpet bombing – the term fascinated me right from the first time I heard it. Back in the days, advertising used to be like carpet bombing. Brands used to run their advertisements everywhere hoping to catch the eyes of its prospective customers. Launching a new soap? Run an advertisement on the most watched TV channel for a whole month. A new book launched? Order a print ad in all the major newspapers. That’s how things...

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At Vidooly, we’re passionate about one thing above everything else – DATA ANALYSIS. We’re constantly in search of newer ways to help online video creators, brands and Multi Channel Networks understand their audience better and scale their business. Now we’re joining forces with iCouchApp to venture into the realm of OTT (over-the-top-content), adding more value to our customers. Video On Demand and OTT landscape is still in its nascent stages here in India. But there are...

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YouTube has been a game changer in the online video business in the last decade and the platform has matured consistently every year. Along with the platform, the way business is run has also witnessed a considerable change over the last few years. Big Multi Channel Networks backed by bigger Media companies have changed the way creators look at the landscape. They have helped creators make better videos, reach more people and get better financial...

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