HomeAuthorVidooly Team

The content marketing team at Vidooly publishes articles and blogs on current and relevant online video industry related news.
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LinkedIn has proven to be a go-to choice for a lot of customers. If a business is looking to target actual serious decision makers, specially in the B2B and even for D2C segments, LinkedIn ads have continued to provide great ROI, specially in terms of Cost of Customer Acquisition. With Campaign Manager, LinkedIn has also made it rather simple to run and assess advertainments for the marketers.  What is LinkedIn Campaign Manager? In their own...

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Mathematics-it’s not just a subject-for many it evokes inspiration and awe and again it might keep many of us awake at night. They say you are as good as your teacher makes you. So, let’s look at some of the best YouTube channels, dedicated to simply Maths and help us sail through. 1. patrickJMT Arguably, one of the most popular maths Youtuber, Patrick is making Mathematics videos since 2007. A Master is Mathematics, he understands...

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Podcasts are in trend across industries for quite some time and it is proven, being used for various marketing and knowledge driven communication, that this trend is here to stay. Did you know? Podcast listeners, per week, spend an average of 6 hours and 37 mins. listening to podcasts. Let’s find out what are some of the best Podcast marketing strategies to grow your audience. But before that let’s also understand what’s a Podcast! What...

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They say content is king and we agree! The whole entertainment boom across the world has, in its foundation, great screenplays. Whether it’s a novel storyline or an adaptation of a classic- screenwriting is one of the most important pillars of successful content. It is an art and a skill that you can learn and hon. What can be a better platform than YouTube to start this journey! Here is a list of top screenwriting...

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YouTube is one of the pillars of knowledge sharing in the digital world. With countless channels across all genres, it’s a powerhouse of shared information. If you’re interested in History, you’re in for lots choices too. Here, we will give top 10 YouTube channels that provide wholesome knowledge on History with their frequent and quality content.  1. History Channel: Love history? Then we’re sure your already exposed to this channel. History channel is probably the...

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Instagram is not mere a social media platform anymore. It’s a repository of inspirations, hobbies and knowledge. If you have an affinity towards automobile, then there are so many interesting handles that can keep you inspired and engaged. Let’s look at top 10 accounts car enthusiasts should follow: 1. Michael Shaffer: What happens when a former automobile photographer starts an Instagram page? You get professional looking photographs of top automobile brands like Ferrari, Mercedes and...

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For a marketer, who wants to remain up to date with the latest trends and knowledge, Instagram can be of great help. Various dimensions like creatives, designs, strategy, news and PR coincide as some of the prominent Instagram accounts keep on posting about the same. Today, let’s look at some of the top Instagram accounts, dedicated to marketing.  1) Gary Vay-Ner-Chuk: If we are talking about best marketing Instagram accounts, it has to start with...

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There’s no denying that sewing can be therapeutic for many of us. After a long day or week full of work and related stress, sewing may be a hobby you’re looking for. And if you’re already a pro at it, you still might be interested to know some new technique; after all, there’s no end to learning and YouTube is a great place to be. Today, let’s take a look at some of the top...

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Writing a promotional video script for your business is something that even movie producers can’t always make perfect. It’s a concept of different things that require several steps in order to make it right. Above all, it is very significant that the audience accepts the content of a video script you will provide them with. That way, you will reach a certain level of self-confidence that will help you overcome any additional obstacles in writing...

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Instagram has moved on from being just a social media platform to much larger space. We often log into Instagram when we are looking for some inspiration or thinking of starting something fresh and creative. Here is a list of top arts Instagram accounts that will surely keep you motivated: 1. Takashi Murakami (takashipom) Total Posts: 8500 Total Followers: 2.4M If we talk about art and culture, Japan would be one of the first countries we will think...

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The Indian modelling world has been winning hearts of the whole world. Let’s look at some of the best female Indian models’ accounts on Instagram 1. Harnaaz Kaur Sandhu (harnaazsandhu_03) Total Posts: 401 Total Followers: 3.3M You cannot start this list without mentioning this gorgeous girl, hailing from Punjab. Winner of many beauty pageants, most importantly Miss Universe 2021- Harnaaz has made the nation proud. Her Instagram handle is a perfect mix of slice of...

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Some people are natural stars. They have a personality and presence that draws in the spotlight. And then some become famous not because of any innate talent but because they worked hard to become excellent at something. Consider honing your skills in the language if you’re looking for a way to become Youtube famous. Knowing multiple languages can help you connect with a broader audience and set yourself apart from other content creators.  Learning a...

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If you’re an Instagrammer (who isn’t! duh!), you know the ‘food-scene’ really is a trendsetter that never misses to catch our eyes. Food and related hashtags always remain amongst the most popular ones. Restaurants, food bloggers, chefs and individual accounts- they all post swoon worthy food content. And if you’re a marketer, you are definitely in for a ‘treat’ as a lot of them generate really engaging content. Let’s look at some of the best...

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Instagram has become a visual effects platform in recent years. Unlike other social media platforms (Twitter, LinkedIn, or Facebook), there is no place for purely text-based content. The latter should be present but in the form of a thoughtful powerful tool. To stay popular, gain reach, attract new subscribers, and build engagement, you need to harmonize visual and textual content. A post always begins with a description, with the part that first catches the eyes...

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Pinterest plays a major role for any marketer for amplifying a brand’s footprint. And as for any platform, it is very important that you analyze and understand how your content is performing. Pinterest gives you a lot of effective and handy tools so that you can easily monitor how your pins are performing. Today let’s look at what are the key metrics that you, as a marketer should keep in mind- whether you are a...

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For every digital marketer, Facebook provides a rather easy and effective platform to advertise and connect with the relevant audience. With the ever-increasing concern for its users’ privacy and experience, Facebook follows very stringent advertising policies that every advertiser must follow. However, sometimes we experience that our advertisements are not approved and we tend to lose precise campaign time and resources. So let’s look at what are some of the ways we can avoid this...

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Video marketing is one of the most effective ways to achieve your goals and target groups in 2021 and should not be missing in any successful marketing mix. Moving images have become more and more important over the last few years. Videos appear in all forms and variants in the communication of many companies: Whether as an image film in PR, as an explanatory video for social media platforms or product videos in corporate TV...

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The video streaming websites and their users have been on the rise since the pandemic began. Most likely, this trend will continue for the next few years.  Video is a great medium for various purposes, such as entertainment, studying, or communicating, as it helps convey a message more quickly. Thus, videos have become a big part of our everyday lives, making them a potential income stream option.  If you are thrilled to create your own...

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Today, if you are a business owner or marketing manager looking for ways to increase your brand recognition, then video marketing should be your top priority. Why? According to the Wyzowl Video Survey 2021, 93% of marketers believe that video should be included in their marketing strategy. Moreover, 93% of businesses gain new customers as a direct result of posting branded video content to social media platforms. Interactive stories, short video forms, consistent storytelling or...

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Since its inception in 2011, Snapchat has been setting new milestones. Today it’s one of the most used apps in the world with 306+ million Daily Active Snapchat users (Snapchat, 2021). Marking an increase of 51 million, or 22%, year-over-year.  As of July 2021, India had the biggest Snapchat user base in the world, with an audience of 115.95 million users closely followed by The United States with a Snapchat audience base of 106 million...

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No one will argue that the right social media strategy can make or break your business. Healthcare is definitely not excluded from this. In an ever changing world where there are plenty, competition is steep and there is a wide target audience to win over- social media is proving to be a key deciding factor for healthcare brands from hospitals, medical service providers, health insurance companies, pharmaceuticals…so on and so forth.  Today, let’s find out...

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An infographic is a graphic image that contains some facts and figures. It does not contain any text or wordings apart from labels on various parts of the visual. The facts and figures are in the form of charts, graphs, and tables which give all the information about a particular product, topic, or concept in an easy-to-understand way. This infographic will help you understand the advantages of using a free infographic maker for social media...

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In this article, we will guide you through the process of writing a script for a video essay step by step and share some of the best tips to help you handle this task right.  But, don’t forget that you always have an alternative option. With a reliable essay writing service, you can delegate this task to experienced writers and mind your own business while they take care of your academic success.  And, now, let’s...

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Copywriting and video production are similar in many ways. In both cases, the author plans how to develop the basis of the material, how to arrange it and make it as interesting as possible for the target audience. To achieve these goals, you need a script that is interesting, fun, and detailed.  A Wyzowl study found that 68% of people prefer to learn about a new product through introductory clips. This is more than ⅔ ...

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There’s never been a better time to find your niche on the fashion scene, so if you’re thinking about setting up a fashion blog, we have just one suggestion: Do it. Over 40% of media consumers watch vlogging content every month, and 85% of businesses use videos as marketing content, so there’s a huge audience out there. So which platform should you start with? 1. YouTube The big one, now as classic as a monochrome...

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Did you know that 73% of sellers prefer to work with realtors who use real estate marketing videos? Or that real estate listings that include video get a 403% increase in inquiries? Real estate video marketing is hotter than ever, and the industry isn’t showing any signs of slowing down any time soon. If you’re a realtor, a seller, or just a marketer looking to promote your real estate business, there is no better time...

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Social media is immensely useful for businesses that want to forge and maintain strong, durable relationships with their customers, and yet a surprising number of organizations do not have a specific strategy in place to achieve this. If you are without a social CRM strategy at the moment, or if you want to overhaul your current approach, here are some tips on the successful implementation of social media for the purposes of customer relationship management....

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One of the most popular majors that attract students is marketing as the earth moves around buying and selling everything. In terms of business, it can be defined as the management process that measures the customers’ interest in the products and services. It allows developing the strategy of further promotion, communication with customers, and leverage the received data via different sales channels. When it comes to learning marketing at college, students usually face difficulties with...

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Compared to other content types, videos are always more engaging and enjoyable. Still, watching videos online may not be always convenient due to connectivity issues. Also, video files take a lot of your device’s memory. Converting videos to MP3 may be a viable solution for you. Let’s find out why you need to use a YouTube to MP3 converter on your PC and how to make the process of conversion safe, fast and seamless.  Is...

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If you want to attract the attention of your target market, then publishing videos is one way to go about it. Research shows that at least 54% of consumers prefer video over any other type of content. Video ads are even the number one way to convert prospects to paying customers. However, not every video is produced well. While the shooting of your content is important, the editing process is even more crucial. Editing involves more than...

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Many people were forced to start businesses in 2020, whether it was due to the economic effects of pandemic restrictions, or the subsequent increase in the usage of the internet. This increase in the number of startups will also eventually drive the demand for marketing specialists, if it hasn’t already. The marketing industry has always been a lucrative venture, but it isn’t for everyone. If you’re thinking of starting a career in marketing, here are...

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Videos and pictures seem to be the format of the day. The democratization of photography and videography means almost anyone can take a picture and use it in their social media campaigns. Even user-generated content is a great way to populate a social media account. However difficult the written word might seem, there exist several solid tips and pieces of advice which can make writing posts much easier. In this article, we’ll cover some of...

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Engaging one-on-one with the audience, be it stakeholders, potential customers, or company executives, can do wonders for a presenter. Today, over 61% of marketers use webinars as an effective tactic to build the brand and generate leads. Webinars are one of the most efficient ways to demo services, products & further churning out quality leads. However, creating and hosting a webinar can be a daunting task, especially if you are new to presenting to a...

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Technology is advancing at a very fast rate. Who knew one day, designers and graphic artists could actually pre-visualize the outcomes of their final projects. Whether it’s interactive media or a motion image, with the help of a storyboard, you can create an outline of the project you are working on and predict everything accurately. Storyboard plays a very important role in the development process when it comes to eLearning. Starting from the title to...

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When it comes to using music in any production you are putting together – whether you’re shooting a short-movie or producing a social media post – the possible legal issues you may face are something you simply have to take into account. It’s no longer an acceptable excuse to claim ignorance, especially if you happen to have posted content to your social media channel without the relevant music license. The consequence will be either the...

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Most social media channels and websites are flooded with videos today. Their popularity has grown to such an extent that practically any kind of business can profit through them. Customers are bound to buy a product backed by a video, according to research studies. It makes setting up a connect with purchasers through videos vital for all businesses. In this article, we take a look at the reasons why videos are essential in digital marketing....

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In the Arab World, the role of a ‘social media influencer’ is becoming a lucrative career path for many young professionals. Global content creators and influencers from around the world are moving to cities like Dubai to reap the benefits of high paying partnerships and brand deals. Social Media has become a popular choice for young adults over other careers and a new generation of internet entrepreneurs has spawned with the anticipation of earning a...

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Gaining followers for the fashion business is possible by attracting the viewer’s attention. Instagram is the best way to marketing at a global level. It will reach the right ways to use marketing tools and increase sales.  But firstly, you should establish a targeted audience for the fashion line. It will offer the desired results to the business people. What is the target market? Target marketing will involve the breaking of the large customer market...

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If, like most people, you’re spending more time indoors lately, then you’re probably streaming on a smart TV more than ever. Fortunately, or unfortunately, this has become a part of the “new normal”.  One of the best ways to make the most of this new reality is to ensure that you have enough channels to keep you interested and entertained.  Which is Better? YouTube TV or Hulu?  There’s no shortage of TV show subscriptions to...

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Facebook video is an extremely effective form of marketing today. But, let’s immediately stress on one important thing- Facebook video can have an effect only if you make it according to the tips that are furnished below. If you apply them, you can create a very effective campaign, specially, with short Facebook videos. Facebook video has extremely specific rules for directing style. If you expect us to tell you the famous “it must be short,...

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Digital video is continuing its rise to prominence and is becoming a critical tool for advertisers as a result. For most firms, there’s simply no denying that digital video needs to play some role in your business and marketing strategies. But utilizing digital video well is far harder than most realize. It requires intimate knowledge of your audience, competition, and wider industry. Obtaining that knowledge requires market research. Why is market research important? Market research...

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Over the last few years, the internet has been rapidly morphing into a video-based portal. And the COVID-19 pandemic has violently escalated that translation thanks to a surge in consumer demand for video content.  Savvy marketers have expanded their video horizons because the changes in consumer behavior caused by the pandemic are not expected to go away even with a vaccine. Viewers are going to continue to demand more content that’s more dynamic and from...

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World of Warcraft is one of the most popular games of all time. But when it was launched in the year 2004, it was a very popular game. Yet a majority of people don’t get to play it because it used to be a paid game. But hurray, the good news is that this most amazing game is now available for free. But before we begin to tell you that how can you get the...

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Influencer marketing has come a long way, exploding into one of the hottest marketing areas.  This area keeps thriving, as industries focus more on influencers over celebrities. This, in turn, translates in the growing spends: according to recent figures, 66% of marketers intend to invest more in their influencing this year.  As you may guess, channels and platforms where influencers can build their presence in 2020, go far beyond YouTube or Instagram. To help you...

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Making YouTube channels has become common and everyone wants to become popular by enlarging their channel. YouTube has its own algorithms for ranking your channel and content, but many of the newcomers are unaware of this. In this article, we will discuss some of the strategies that are friendly to YouTube’s algorithms and increase your awareness. Easy to create Product Review and Reaction Videos for your YouTube Channel | #SwitchToFluvid – Download Chrome Extension  1)...

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The COVID-19 pandemic has provided some tough challenges to YouTube content creators and marketers in 2020. How do you keep your audience engaged when you can’t go to the office or even leave the house? It’s a tough question, and what makes it even more frustrating is that there’s no better time to publish content on social media and YouTube. People are spending record amounts of time in front of screens because what else is...

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The 2nd edition of StreamCon Asia will be in full swing this March 2020 after the event’s grand success last year. With all the leading names from the digital audio and video ecosystem coming together, it is bound to be the next big thing happening around digital video and audio streaming.  The event will witness the best of the creators, brands, video & audio platforms, digital celebrities, advertisers, marketers, tech companies, media agencies and various...

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Holidays, today, are not only limited to weekend getaways or a vacation with the loved ones. It is more of an experience now. It is a journey plan that starts with the budget, ticket bookings, research of stays, shopping, entertainment and cuisines, travel arrangements at the holiday destination etc. People these days’ travel not only for leisure but also for business purposes. In recent times, percentage of the latter has risen significantly. Every journey begins...

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Social media marketing for beauty products is essential because people watch a lot of tutorials/ videos as the usage instructions printed on the product are inadequate, especially Make-up products. People trust the views of influencers and beauty bloggers when they see the real application and usage of these products. For example, Lakme launches a lipstick variant where all the colors might not be equally good or pigmented. Hence, it’s the reviews which the consumers trust....

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We at Vidooly came up with a comprehensive report on the Facebook video landscape in India. The report has an analysis of the top Facebook Pages from India that focus on online video for every month of 2019 divided into 10 different genres. JANUARY HEBBAR’S KITCHEN & YUM are the most viewed Food based Facebook pages for the month of January 2019. 2 FOREIGNERS IN BOLLYWOOD tops the list among top independent creators. ABP Live...

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The online gaming industry has undergone a total transformation in recent years. Gone are low technology games, inferior quality consoles, and disconnected users. The industry today is at the vanguard of technology, and it appears infallible. We’ve quite recently taken an interest in the ever-growing industry of e-sports and online gaming on platforms like Twitch and are in process to launch the dashboard to analyze the analytics of online gaming streamers on Twitch. As we all...

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An online community or also called an internet community is a virtual community whose members interact with each other primarily via the Internet. An online community can act as an information system where members can post, comment on discussions, give advice or collaborate. With the boom of the digital era, social media platforms have become the ultimate hub for digital communities to thrive and cultivate. Facebook is the greatest example of that. Here in this...

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With over 400 hours of video uploaded to YouTube every minute, it’s handy to have a standard to determine how well your video content is doing against others in the same vertical. Channel video views and well-optimized metadata are essential growth factors for any creator. As we all know metadata is mostly what will make a YouTube user to click and view your video. It is cumulative of title, descriptions, thumbnails, and tags used for...

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Everyone is talking about GDPR, but what is it? Who does it apply to? How will it impact on marketplaces and platforms? We wanted to shed some light on these questions. What is GDPR? The General Data Protection Regulation (“GDPR”) is a European regulation that will take effect on May 25, 2018, and replaces the Data Protection Directive of 1995 and the national data protection laws of the European Union (“EU”). GDPR is designed to...

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In a world that’s moving so fast, there’s something happening in every corner almost every minute. And it’s necessary for any person to be updated and abreast with the information about what’s going on around them. Newspapers and news channels are the primary means of information to most people for many years now. But, with T.V sets and internet connection now in every household, news channels that provide fast, easy access to current affairs are...

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Over the years, The Advertising Club has been honoring the best work in media through the EMVIES. And for the Emvies which were held on 13 October in Mumbai, Mindshare retained the ‘agency of the year’ title while Star and Vodafone shared the top client accolade; Madison won the Grand Emvie. Apart from winning ‘agency of the year,’ Mindshare India bagged nine Golds, seven Silvers, and 12 Bronze medals to reach a total of 265...

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