As we ring in the new year, companies and brands around the world are rolling out their advertisements and marketing campaigns to kick off 2023. Here are 6 of the best new year advertisements that have caught our attention so far: 1. Google: #CanIChange Trust Google to take you through an emotional roller coaster with their new year advertisement campaign. The iconic #YearinSearch for 2022 was all about welcoming change and embracing oneself. In their...
It is that season of the year- the season of merriment, sharing warmth and bringing positivity. Brands and marketers also do not miss this opportunity to make their presence felt. Let’s look at some of the best marketing initiatives taken by various brands in Christmas 2022: 1. McDonald’s | The List It’s Christmas and we all have so much to wish for! But in reality we need so little to make us content. McDonald’s Christmas...
It is that season of the year- the season of merriment, sharing warmth and bringing positivity. Brands and marketers also do not miss this opportunity to make their presence felt. Let’s look at some of the best marketing initiatives taken by Indian brands in Christmas 2022: Durex: Trust Durex to be quirky and innovative every single time. And their Christmas campaign did not disappoint us at all. View this post on Instagram A...
We live in a time where advertising and sales promotion are not one-way processes. Thanks to the digital era, brands and marketers can engage with their customers in a meaningful way and at a much deeper level. It’s a no-brainer to argue that customer reviews can make or break your business. And videos are one of the best tools to harness the power of digital marketing. Today, let’s explore why you should use customer reviews...
For many brands and creators, Reddit is still a less-travelled path. However, as of 2022, Reddit has 52M active users, 1.7B global monthly visitors, and 100K active communities. This proves there is a huge scope to create a strong footprint which will surely pay off in the long run creating recall and even can be translating into sales volume. Let’s dive into the world of Reddit and find out if your brand should be using...
There is something about motorcycles! The adrenalin rush, the free-spirit, the speed and the thrill…you name it! No wonder content on Bikes and Motorcycles is hugely popular and we spend hours on end consuming and feeling the adventures. In the world of Youtube, where there is so much going on, it’s tough to name only a handful of channels. However, we will try our best to explore the top 10 Motorcycle Youtube Channels that have...
The impact of a paradigm-shifting technology like IoT has many benefits for industries that are tech-heavy, and that includes marketing. Video marketing specifically. Here are some of those benefits explored in more detail: The Impact of IoT on Video Marketing The Internet of Things (IoT) has become an important part of our culture, with intelligent assistants selling en-masse for the price of a nice meal, and integration between home appliances and connected technology becoming increasingly...
For any business that chooses to advertise on the digital domain, Google Ads is one of the most important platform for outreach, awareness and more critically for generating leads. Google ads support businesses with excellent tracking and monitoring systems. However, when it comes to offline sales, many businesses fail to connect the dots between Google ads and offline conversions. Let’s find out 3 effective ways to track offline conversions from your Google Ads. 1. Conversion...
Pinterest plays a major role for any marketer for amplifying a brand’s footprint. And as for any platform, it is very important that you analyze and understand how your content is performing. Pinterest gives you a lot of effective and handy tools so that you can easily monitor how your pins are performing. Today let’s look at what are the key metrics that you, as a marketer should keep in mind- whether you are a...
Instagram has become a visual effects platform in recent years. Unlike other social media platforms (Twitter, LinkedIn, or Facebook), there is no place for purely text-based content. The latter should be present but in the form of a thoughtful powerful tool. To stay popular, gain reach, attract new subscribers, and build engagement, you need to harmonize visual and textual content. A post always begins with a description, with the part that first catches the eyes...
For a marketer, who wants to remain up to date with the latest trends and knowledge, Instagram can be of great help. Various dimensions like creatives, designs, strategy, news and PR coincide as some of the prominent Instagram accounts keep on posting about the same. Today, let’s look at some of the top Instagram accounts, dedicated to marketing. 1) Gary Vay-Ner-Chuk: If we are talking about best marketing Instagram accounts, it has to start with...
YouTube has rolled out various updates and new features in 2022 to better the content creation and consumption experience either on web or through the application. The new updates are inspired by the feedback received from the vast YouTube community of creators, advertisers and viewers. 2022 YouTube Updates 1. YouTube Shorts: The short format content form on YouTube now is available for users on computers, tablets and mobile web form. Owing to the great demand...
The world of design is one of the most dynamic environments. In the digital space where the scope is ever-increasing, new trends are being introduced every now and then. Like most industries, Instagram takes the front seat when you’re looking for inspiration. Here are some of the best graphic design Instagram accounts that should be on your daily check-in bucket. 1. Simply Cool Design: View this post on Instagram A post shared by...
Whether you’re a marketer, a seasoned entrepreneur or just starting up a business- digital marketing is an essential component of your organisation. And setting up an effective strategy is crucial for taking your brand to the next level. To chalk out the digital media plan that actually works for you, like any other strategy, you’d want to get your basics right and that starts with competitor analysis. Before we delve into the various steps of...
It is needless to emphasise how important eCommerce has become for any business. Whether it is B2C, B2D or even B2B- companies have, and stil continue to explore different aspects of eCommerce to grow their businesses. Ecommerce is also evolving at jet speed. Thankfully, there are a lot of resources available on eCommerce learning. And what can be better than YouTube, where one can access these resources without any cost! Let’s explore some of the...
Newsletters have always been an essential tool for any business. From building brand awareness, advocacy, and disseminating crucial information- newsletters have helped bridge a significant gap for marketers. Keeping newsletter’s significance in mind, LinkedIn has introduced its very own newsletter feature in 2021. Let’s understand everything that there is, on how to create a LinkedIn Newsletter for your brand. What is a LinkedIn newsletter? Like any newsletter, this is a tool where you can create...
Scope for personal branding is increasing by the day. Whether you’re an entrepreneur, influencer or professional, investing your time to create the right online persona is very critical. When personal branding is effective, the chances of you landing the right job, networking with the key stakeholders and bagging perfect business deals become much higher. Over the years, LinkedIn has proven to be a perfect choice while setting personal branding strategies. Let’s look at some of...
If you’re reading this, there is a chance that you already acknowledge that ‘audio is going social’! While the Pandemic paved its way, this trend is here to stay. Though digital audio has been a part of our virtual social lives, we have always been dominated by the ‘visuals’- be it photos or videos. But with the popularity of Clubhouse, Spaces by Twitter, Greenroom by Spotify, and Facebook’s Live Audio Rooms, that story is changing...
If you’re a busy bee and you have no time to create a watch list of shows, fret not! Grab your popcorn tubs, and dim your lights- as we present the bucket list of the must-watch web series, releasing on various OTT platforms, in July 2022. 1. Koffee With Karan Season 7 Release date: July 7 Streaming on: Disney+ Hotstar After a long wait, Karan Johar returns to his favourite coffee couch with his sassy...
Whether you are a marketer, a creator or an entrepreneur- we’re sure you get to hear this phrase a lot. And this is true to its core. Video content has revolutionized communication as we know it. From tutorials, branding initiatives, sales pitch to creating fun and engaging content- videos rule the game everywhere. But ever wondered how many relevant videos do you have in your or your brand’s kitty? And even more importantly, how many...
LinkedIn has proven to be a go-to choice for a lot of customers. If a business is looking to target actual serious decision makers, specially in the B2B and even for D2C segments, LinkedIn ads have continued to provide great ROI, specially in terms of Cost of Customer Acquisition. With Campaign Manager, LinkedIn has also made it rather simple to run and assess advertainments for the marketers. What is LinkedIn Campaign Manager? In their own...
Mathematics-it’s not just a subject-for many it evokes inspiration and awe and again it might keep many of us awake at night. They say you are as good as your teacher makes you. So, let’s look at some of the best YouTube channels, dedicated to simply Maths and help us sail through. 1. patrickJMT Arguably, one of the most popular maths Youtuber, Patrick is making Mathematics videos since 2007. A Master is Mathematics, he understands...
Podcasts are in trend across industries for quite some time and it is proven, being used for various marketing and knowledge driven communication, that this trend is here to stay. Did you know? Podcast listeners, per week, spend an average of 6 hours and 37 mins. listening to podcasts. Let’s find out what are some of the best Podcast marketing strategies to grow your audience. But before that let’s also understand what’s a Podcast! What...
They say content is king and we agree! The whole entertainment boom across the world has, in its foundation, great screenplays. Whether it’s a novel storyline or an adaptation of a classic- screenwriting is one of the most important pillars of successful content. It is an art and a skill that you can learn and hon. What can be a better platform than YouTube to start this journey! Here is a list of top screenwriting...
YouTube is one of the pillars of knowledge sharing in the digital world. With countless channels across all genres, it’s a powerhouse of shared information. If you’re interested in History, you’re in for lots choices too. Here, we will give top 10 YouTube channels that provide wholesome knowledge on History with their frequent and quality content. 1. History Channel: Love history? Then we’re sure your already exposed to this channel. History channel is probably the...
Instagram is not mere a social media platform anymore. It’s a repository of inspirations, hobbies and knowledge. If you have an affinity towards automobile, then there are so many interesting handles that can keep you inspired and engaged. Let’s look at top 10 accounts car enthusiasts should follow: 1. Michael Shaffer: What happens when a former automobile photographer starts an Instagram page? You get professional looking photographs of top automobile brands like Ferrari, Mercedes and...
There’s no denying that sewing can be therapeutic for many of us. After a long day or week full of work and related stress, sewing may be a hobby you’re looking for. And if you’re already a pro at it, you still might be interested to know some new technique; after all, there’s no end to learning and YouTube is a great place to be. Today, let’s take a look at some of the top...
Writing a promotional video script for your business is something that even movie producers can’t always make perfect. It’s a concept of different things that require several steps in order to make it right. Above all, it is very significant that the audience accepts the content of a video script you will provide them with. That way, you will reach a certain level of self-confidence that will help you overcome any additional obstacles in writing...
Instagram has moved on from being just a social media platform to much larger space. We often log into Instagram when we are looking for some inspiration or thinking of starting something fresh and creative. Here is a list of top arts Instagram accounts that will surely keep you motivated: 1. Takashi Murakami (takashipom) Total Posts: 8500 Total Followers: 2.4M If we talk about art and culture, Japan would be one of the first countries we will think...
The Indian modelling world has been winning hearts of the whole world. Let’s look at some of the best female Indian models’ accounts on Instagram 1. Harnaaz Kaur Sandhu (harnaazsandhu_03) Total Posts: 401 Total Followers: 3.3M You cannot start this list without mentioning this gorgeous girl, hailing from Punjab. Winner of many beauty pageants, most importantly Miss Universe 2021- Harnaaz has made the nation proud. Her Instagram handle is a perfect mix of slice of...
Some people are natural stars. They have a personality and presence that draws in the spotlight. And then some become famous not because of any innate talent but because they worked hard to become excellent at something. Consider honing your skills in the language if you’re looking for a way to become Youtube famous. Knowing multiple languages can help you connect with a broader audience and set yourself apart from other content creators. Learning a...
If you’re an Instagrammer (who isn’t! duh!), you know the ‘food-scene’ really is a trendsetter that never misses to catch our eyes. Food and related hashtags always remain amongst the most popular ones. Restaurants, food bloggers, chefs and individual accounts- they all post swoon worthy food content. And if you’re a marketer, you are definitely in for a ‘treat’ as a lot of them generate really engaging content. Let’s look at some of the best...
For every digital marketer, Facebook provides a rather easy and effective platform to advertise and connect with the relevant audience. With the ever-increasing concern for its users’ privacy and experience, Facebook follows very stringent advertising policies that every advertiser must follow. However, sometimes we experience that our advertisements are not approved and we tend to lose precise campaign time and resources. So let’s look at what are some of the ways we can avoid this...
Video marketing is one of the most effective ways to achieve your goals and target groups in 2021 and should not be missing in any successful marketing mix. Moving images have become more and more important over the last few years. Videos appear in all forms and variants in the communication of many companies: Whether as an image film in PR, as an explanatory video for social media platforms or product videos in corporate TV...
The video streaming websites and their users have been on the rise since the pandemic began. Most likely, this trend will continue for the next few years. Video is a great medium for various purposes, such as entertainment, studying, or communicating, as it helps convey a message more quickly. Thus, videos have become a big part of our everyday lives, making them a potential income stream option. If you are thrilled to create your own...
Today, if you are a business owner or marketing manager looking for ways to increase your brand recognition, then video marketing should be your top priority. Why? According to the Wyzowl Video Survey 2021, 93% of marketers believe that video should be included in their marketing strategy. Moreover, 93% of businesses gain new customers as a direct result of posting branded video content to social media platforms. Interactive stories, short video forms, consistent storytelling or...
Since its inception in 2011, Snapchat has been setting new milestones. Today it’s one of the most used apps in the world with 306+ million Daily Active Snapchat users (Snapchat, 2021). Marking an increase of 51 million, or 22%, year-over-year. As of July 2021, India had the biggest Snapchat user base in the world, with an audience of 115.95 million users closely followed by The United States with a Snapchat audience base of 106 million...
No one will argue that the right social media strategy can make or break your business. Healthcare is definitely not excluded from this. In an ever changing world where there are plenty, competition is steep and there is a wide target audience to win over- social media is proving to be a key deciding factor for healthcare brands from hospitals, medical service providers, health insurance companies, pharmaceuticals…so on and so forth. Today, let’s find out...
An infographic is a graphic image that contains some facts and figures. It does not contain any text or wordings apart from labels on various parts of the visual. The facts and figures are in the form of charts, graphs, and tables which give all the information about a particular product, topic, or concept in an easy-to-understand way. This infographic will help you understand the advantages of using a free infographic maker for social media...
In this article, we will guide you through the process of writing a script for a video essay step by step and share some of the best tips to help you handle this task right. But, don’t forget that you always have an alternative option. With a reliable essay writing service, you can delegate this task to experienced writers and mind your own business while they take care of your academic success. And, now, let’s...
Copywriting and video production are similar in many ways. In both cases, the author plans how to develop the basis of the material, how to arrange it and make it as interesting as possible for the target audience. To achieve these goals, you need a script that is interesting, fun, and detailed. A Wyzowl study found that 68% of people prefer to learn about a new product through introductory clips. This is more than ⅔ ...
There’s never been a better time to find your niche on the fashion scene, so if you’re thinking about setting up a fashion blog, we have just one suggestion: Do it. Over 40% of media consumers watch vlogging content every month, and 85% of businesses use videos as marketing content, so there’s a huge audience out there. So which platform should you start with? 1. YouTube The big one, now as classic as a monochrome...
Did you know that 73% of sellers prefer to work with realtors who use real estate marketing videos? Or that real estate listings that include video get a 403% increase in inquiries? Real estate video marketing is hotter than ever, and the industry isn’t showing any signs of slowing down any time soon. If you’re a realtor, a seller, or just a marketer looking to promote your real estate business, there is no better time...
Social media is immensely useful for businesses that want to forge and maintain strong, durable relationships with their customers, and yet a surprising number of organizations do not have a specific strategy in place to achieve this. If you are without a social CRM strategy at the moment, or if you want to overhaul your current approach, here are some tips on the successful implementation of social media for the purposes of customer relationship management....
One of the most popular majors that attract students is marketing as the earth moves around buying and selling everything. In terms of business, it can be defined as the management process that measures the customers’ interest in the products and services. It allows developing the strategy of further promotion, communication with customers, and leverage the received data via different sales channels. When it comes to learning marketing at college, students usually face difficulties with...
Compared to other content types, videos are always more engaging and enjoyable. Still, watching videos online may not be always convenient due to connectivity issues. Also, video files take a lot of your device’s memory. Converting videos to MP3 may be a viable solution for you. Let’s find out why you need to use a YouTube to MP3 converter on your PC and how to make the process of conversion safe, fast and seamless. Is...
If you want to attract the attention of your target market, then publishing videos is one way to go about it. Research shows that at least 54% of consumers prefer video over any other type of content. Video ads are even the number one way to convert prospects to paying customers. However, not every video is produced well. While the shooting of your content is important, the editing process is even more crucial. Editing involves more than...
Many people were forced to start businesses in 2020, whether it was due to the economic effects of pandemic restrictions, or the subsequent increase in the usage of the internet. This increase in the number of startups will also eventually drive the demand for marketing specialists, if it hasn’t already. The marketing industry has always been a lucrative venture, but it isn’t for everyone. If you’re thinking of starting a career in marketing, here are...
Videos and pictures seem to be the format of the day. The democratization of photography and videography means almost anyone can take a picture and use it in their social media campaigns. Even user-generated content is a great way to populate a social media account. However difficult the written word might seem, there exist several solid tips and pieces of advice which can make writing posts much easier. In this article, we’ll cover some of...
Engaging one-on-one with the audience, be it stakeholders, potential customers, or company executives, can do wonders for a presenter. Today, over 61% of marketers use webinars as an effective tactic to build the brand and generate leads. Webinars are one of the most efficient ways to demo services, products & further churning out quality leads. However, creating and hosting a webinar can be a daunting task, especially if you are new to presenting to a...
Technology is advancing at a very fast rate. Who knew one day, designers and graphic artists could actually pre-visualize the outcomes of their final projects. Whether it’s interactive media or a motion image, with the help of a storyboard, you can create an outline of the project you are working on and predict everything accurately. Storyboard plays a very important role in the development process when it comes to eLearning. Starting from the title to...
When it comes to using music in any production you are putting together – whether you’re shooting a short-movie or producing a social media post – the possible legal issues you may face are something you simply have to take into account. It’s no longer an acceptable excuse to claim ignorance, especially if you happen to have posted content to your social media channel without the relevant music license. The consequence will be either the...
Most social media channels and websites are flooded with videos today. Their popularity has grown to such an extent that practically any kind of business can profit through them. Customers are bound to buy a product backed by a video, according to research studies. It makes setting up a connect with purchasers through videos vital for all businesses. In this article, we take a look at the reasons why videos are essential in digital marketing....
In the Arab World, the role of a ‘social media influencer’ is becoming a lucrative career path for many young professionals. Global content creators and influencers from around the world are moving to cities like Dubai to reap the benefits of high paying partnerships and brand deals. Social Media has become a popular choice for young adults over other careers and a new generation of internet entrepreneurs has spawned with the anticipation of earning a...
Gaining followers for the fashion business is possible by attracting the viewer’s attention. Instagram is the best way to marketing at a global level. It will reach the right ways to use marketing tools and increase sales. But firstly, you should establish a targeted audience for the fashion line. It will offer the desired results to the business people. What is the target market? Target marketing will involve the breaking of the large customer market...
If, like most people, you’re spending more time indoors lately, then you’re probably streaming on a smart TV more than ever. Fortunately, or unfortunately, this has become a part of the “new normal”. One of the best ways to make the most of this new reality is to ensure that you have enough channels to keep you interested and entertained. Which is Better? YouTube TV or Hulu? There’s no shortage of TV show subscriptions to...