The recent explosion in the production of webseries in India has given audiences an impressive range of content to explore online. On YouTube, there are series for every taste and every demographic.
If you look at current content on T.V channels like Sony TV, Star India, ZEE TV, and Colors TV, you will find that filmmakers and production houses are still trying to please the censor board and serve topics according to the Indian conservative audience’s taste. Content like family feud expanded/dragged into 500 episodes, sensationalizing local murders, cheesy portrayal of legendary historical creators, and wickedly scripted reality shows is not what current Indian millennials look forward to binge upon.
Bidding adieu to the nonsensical TV series catering to the old school thought process, new webseries on YouTube bought fresh wave of new content creators and YouTube channels.
MONETIZATION THROUGH BRANDED CONTENT –
We all know that not all Indian YouTube channels generate 1$ – 1.5$ for 1000 views for an advertisement on their channel. This becomes though for novice YouTube channels trying to create some quality content and trying to survive the production costs through YouTube monetization.
This is where branded content comes into the picture. A branded content is usually an entertainment vehicle that is funded to compliment a brand’s marketing strategy. Besides marketing, branded content gives a brand an opportunity to cover their production costs and helps the YouTube channel to generate some money that is much better than relying only on YouTube monetization.
ADVANTAGES OF BRANDED ENTERTAINMENT
Last year Snapdeal failed miserably at building a distinct brand identity. Its Rs 200 crore Unbox Zindagi campaign went nowhere. Comparing to this failure, Ola Cabs strengthened its branding roots by becoming the title sponsor of the second season for “Permanent Roommates”, where they introduced a character named Purushottam Ji who is an Ola taxi driver along with whom they have introduced his Ola taxi who is named “Shabnam”.
When talking about branding an adult product, KamaSutra roped Frogs Lehren’s Virgin Woman Diaries which tackles the subject that many brands would avoid collaborating.
So, without further explanation, here is the branded content list for the most viewed YouTube webseries in India.
NOTE: The webseries that are not sponsored with a brand were excluded from this list.
| Channel Title | Playlist Title | BRAND |
|---|---|---|
| BeingIndian | Mumbai On | Asian Paints, Protinex (on separate single videos only) |
| TheViralFeverVideos | TVF's Permanent Roommates | Commonfloor.com |
| YFilms | Sex Chat with Pappu & Papa | Deurex |
| YFilms | Bang Baaja Baaraat | Lakmé |
| YFilms | Ladies Room | Mia from Tanishq |
| TheViralFeverVideos | TVF Tripling | Tiago |
| Purani Dili Talkies | PDT Bewadey | 9Apps, UC News |
| Dice Media | Little Things | Little App |
| The Timeliners | The Aam Aadmi Family | Flipkart |
| YFilms | Man's World | Aviva,GettyImages,Pearson,Sawa, Standard Chartered, Unilever |
| TheViralFeverVideos | TVF Bachelors | Redmi Note 4 |
| TheViralFeverVideos | TVF's Humorously Yours | OnePlus |
| YFilms | 6 Pack Band | Brooke Bond Red Label |
| Arre | Official Chukyagiri | OnePlus |
| Purani Dili Talkies | PDT Saini Sahab | VidMate |
| Dice Media | What The Folks | Epigamia, Zoomcar |
| Dice Media | 2 By 3 | Kurkure (PepsiCo) |
Akshay Chandra
Being an artist, movie buff and a media enthusiast, content writing is my career train. I am a proud alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly.
