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As Facebook gradually turns into an active video browsing app for its users, YouTube has maintained its graph throughout time. Both the social media platforms are unarguably true blessings for digital creators. As we begin understanding the usability of these platforms along with their effectiveness on our content, YouTube Creator Studio Beta Vs Facebook Creator Studio is a necessary comparison. The creator studios bring together tools and techniques for effective channel as well as page management....

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Instagram, the world’s third most popular social media network after Facebook and YouTube, with over 500 million users accessing the app, is undeniably the most popular social medium for your business and engagements. Although Instagram itself has a number of in-built functionalities, going ahead a few steps to boost the engagements using additional apps can be a helping hand in your Insta journey to set yourself apart from other brands. To help you in reaching...

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All marketing professionals are well aware as to how social media plays a crucial role in interacting with your audience and becoming a part of the conversation happening around your brand is the need of the hour. Nowadays, every business, small or big needs some marketing presence on social media. We often see marketers claiming they don’t have enough time for social media marketing, and that is why we have brought to you a guide...

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Promoting a business without trying out the digital media options might be a slow route towards achieving your organizational goals. It’s like climbing a mountain without the essential gears. But don’t worry, if you are reading this blog then your journey to reach to the top is going to get easier. Doing a business, retaining customers and ensuring revenue growth is a difficult task without the help of social media platforms. Moreover, your customers can...

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So you trekked across this breathtakingly beautiful valley this monsoon. Great! Are you unsure about posting those raw clips of endlessly flowing streams, snow-capped mountains and glowing fireflies under moonlight? Now that you have enough content to boost your Instagram travel business account, make sure they are engaging. Oh! Wondering how to create those perfect Instagram app stories to grab attention of your followers? Well, you are reading just the right blog. Why Brands use...

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Over the course of few years, major brands, home-based businesses, individual creators and local shop owners have been driving traffic, generating leads and doing better on Instagram, a social media platform that has become a hub for artists, musicians, niche brands and more. Instagram is the place where creators and influencers discover ideas, talents, opportunities and appropriate ecosystem to develop other skills as well. Why do business on Instagram? Around 80% of Instagram users follow minimum...

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Are you delighted at the sight of your old posts? That delicious Sunday brunch with school friends or those picturesque clicks you took on that unplanned off-roading.  Is it getting tough to resist the urge to share or repost these memories? If you were searching on how to repost on Instagram, then this blog is just for you. Social media has got all pictures, videos, memes, and creatives flowing freely all over its channels. That...

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Comfort constitutes most of the men’s couture. Right from the purple velvet sherwanis to the kings adorning the pearl necklaces, India holds the historical record of some well-suited gentlemen.  Fashion came more naturally to the counterparts of the males in the country. We can assume the culture, diversity, societal norms, and ethnicity to be a reason behind it.  Fashion to men remained a perplexing topic until social media influencers made it easy with their creative...

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Isn’t the word ‘dynamic’ synonymous to digital these days? Well, digital advertising has come a long way from where it began. Right from traditional manual methods of marketing to the digital media revolutions, advertising is the key. Brands and organizations that adapted to the dynamics of digital media survived while the rest evanesced.  Digital video advertising trends that spilled magic in 2018 have become outdated now. Therefore, marketers must keep themselves updated with the latest...

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Social Media is going crazy with the latest celeb-loved and viral internet challenge, The Bottle Cap Challenge. As the #bottlecapchallenge seems to be trending, we at Vidooly, did a Bottle Cap Challenge Hashtag Analysis for you. Until now, most of you must have already tried your legs and hands in kicking random bottles, but it is not that easy as it seems and yes, it’s quite a task. Thanks to Taekwondo instructor and fighter, Farabi Davletchin,...

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Instagram launched in 2010, has come a long way from its insignificant beginnings. Initially, the visual social media platform was treated as a place to share picturesque brunch groupfies & filtered selfies. As the audience preferences changed, the platform recognized the high potential for brands and made space for them. The best brands on Instagram utilized this chance to get optimum benefits while setting examples for the Instagram rookies.  Nowadays, Instagram is one of the...

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India is a diverse country with 9 prominently recognised religions, 22 official languages in 13 different scripts & 720 dialects with many yet to be researched and 2293 political parties staging separate ideologies. Constitution stands in support of its people in all forms, yet the questions arise. Confusions prevail and certain communities stay barred from exercising their fundamental rights & duties. Indian Instagram LGBT Influencers paint a different art and write separate story about the...

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Creator’s organic content posts are now available for brands for advertising on Instagram. Instagram branded content ads are suitable for companies looking to make good ROI’s, reach broader customer base online and influence the right markets.  Instagram considered the requests from brands on adapting organic influencer posts in their ads and developed tools for the same. Business houses can now utilize their influencer content directly in the advertisement campaigns. The tool enables the advertisers and...

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Who can ignore those “Pawwdorable” pictures and funny cat & dog videos? Barely any of us. Social media is not just a medium made only for humans anymore; Instagram Animal Accounts are proof of the influential capability these pets possess. Animals have outshone some of the top verified human celebrity accounts on Instagram and with just some candid pictures and hilarious yet endearing videos.  These lovelies are not just the mood lifters their followers need to...

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The former Musical.ly that was taken over by ByteDance, a Chinese company in 2016 turned into becoming one of the most profitable and downloaded apps in the world. Now known by the name TikTok, this free app is a combination pack of the vines, Twitter, and Instagram. TikTok, with over 500 Million monthly users has surpassed the total download records of Instagram in the first half of its release. TikTok marketing strategy is the talk...

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In India, there has been a rise in content creation & consumption on social media platforms and video platforms. With the rise of popular Youtubers and Influencers like Bhuvan Bam, Mostly Sane, Amit Bhadana, Kritika Kamra, Auditya Venkatesh and many more, there is no doubt that everyone is, now, aspiring to be like them. However, only the top and most popular influencers like the above mentioned names get the spotlight. What about micro influencers or...

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The fashion microbloggers and lifestyle influencers are the most appropriate mediums to communicate with the adapting world now. They are well in touch with their audiences and have a connection rooted more profound than just mere accounts online. The digital population in India as surveyed till January 2018 found 462 Million active internet users which speak about the burgeoning tech and digital revolution taking place here. The Indian population these days is seen mostly acquiring...

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We all love Instagram for the photographs that can make anything come alive from the cafe that you visited the previous weekend to the wedding you attended or that vacation you went to. The range of filters and edits can make even an amateur look like a professional photographer. Food photography has capitalized on this phenomenon and has taken a whole new dimension on Instagram. There’s no dearth of food influencers on Instagram anymore. You...

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If you’re promoting your business online, missing out on Instagram may hit your business hard. Here’s why. 2018 was the year of Instagram as the platform touched the 1 billion monthly active user mark bringing in ad sales worth $8 billion and has emerged as one of the most influential marketing channels of today’s times. Compared to other social channels, Instagram’s presence is more prominent. It has more than 500 million daily active users as...

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Are you working on a YouTube channel? Are you a Vlogger or Making Videos on YouTube? Yeah! That’s great, you don’t need to worry about promoting your YouTube videos on any other social media. Here we have amazing ways through which you can promote your YouTube videos on Instagram. Social media is the platform where everyone need to promote their content, businesses of different type like board games land, youtube videos, and real-life industry projects. There...

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Soon, Instagram may become your next shopping destination. The Facebook-owned company will unveil in-app shopping features in India in mid-2019. Earlier this year, Instagram announced that people will be able to follow links within stories to make purchases. Now, the Instagram shopping feature is being expanded by making a ‘Buy’ button available to the users of the social media app. In the beginning, hitting the ‘buy’ button below the image of the product you like will...

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Digital Boom has forced brands to have a presence in all available online platforms & social media channels. This helps brands immensely in reaching out to a varied audience based on demographics and location. One such platform which has helped brands, as well as individual content creators, is the Facebook-owned photo-sharing social media, Instagram. Over the years it has evolved from just a photo sharing app to a full-fledged image-centric social media platform with various...

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Did you know that Instagram influencer marketing is a $2 billion industry? The social media platform has evolved massively since its inception as a mere photo sharing app. Instagram influencers are now utilizing the platform to make a living through paid posts and brand collaborations. Instagram influencer marketing has existed since time immemorial. It even dates back to the times of Queen and the Pope who used to endorse medicine to convince the common people...

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On 20th June 2018, Instagram surprised the netizens by launching a brand new vertical video-centric platform called IGTV to act as a direct competitor to YouTube. The differentiation factor here is, of course, the fact that it is a mobile-first vertical video platform and allows users to upload videos up to one hour. It was a bold move considering that nothing of that sort existed yet. While the platform is still finding its way with...

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When Instagram found out that users missed out on 70% of the posts on their feed, they announced a new algorithm. An algorithm that promised to let you see the posts that you care about the most. But the workings of the algorithm remained a burning question until recently when the Facebook-owned company revealed how does the Instagram algorithm work. When the Instagram feed was tweaked from chronological to algorithmic, people anticipated a drop in...

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Amongst all the social media platforms out there, Instagram has gradually turned out to be the go-to platform for this generation. Even after replicating the Snapchat Stories feature with their own version as Instagram Stories, it was a success. It doesn’t stop there though, soon the Instagram Story Highlight feature was announced to make it something more than Stories that disappear after 24 hours. What is Instagram Story Highlights? Instagram story highlights feature that shows...

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A total combined active user base of 3.30 Billion+ users, Facebook & Instagram are definitely the stallions in the Social Media Market place. Even though both have their own advantages but when it comes to the technicalities both are different in their own form. Facebook is a complete 360 degree package for any brand/company where as Instagram is all about visual representation.   Instagram was acquired by Facebook in the year 2012 for a whopping...

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Ever since its inception, Instagram has been the made for each other like perfect platform for people interested in photography, especially landscape or travel photography & travel bloggers. Over the years these people who started with just an instagram account, went on to become travel influencers in their own niche/category. The travel industry in India has shown tremendous growth and thanks to affordable air fares & better connectivity more & more Indians are travelling nowadays...