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Instagram is not mere a social media platform anymore. It’s a repository of inspirations, hobbies and knowledge. If you have an affinity towards automobile, then there are so many interesting handles that can keep you inspired and engaged. Let’s look at top 10 accounts car enthusiasts should follow: 1. Michael Shaffer: What happens when a former automobile photographer starts an Instagram page? You get professional looking photographs of top automobile brands like Ferrari, Mercedes and...

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For a marketer, who wants to remain up to date with the latest trends and knowledge, Instagram can be of great help. Various dimensions like creatives, designs, strategy, news and PR coincide as some of the prominent Instagram accounts keep on posting about the same. Today, let’s look at some of the top Instagram accounts, dedicated to marketing.  1) Gary Vay-Ner-Chuk: If we are talking about best marketing Instagram accounts, it has to start with...

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Instagram has moved on from being just a social media platform to much larger space. We often log into Instagram when we are looking for some inspiration or thinking of starting something fresh and creative. Here is a list of top arts Instagram accounts that will surely keep you motivated: 1. Takashi Murakami (takashipom) Total Posts: 8500 Total Followers: 2.4M If we talk about art and culture, Japan would be one of the first countries we will think...

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The Indian modelling world has been winning hearts of the whole world. Let’s look at some of the best female Indian models’ accounts on Instagram 1. Harnaaz Kaur Sandhu (harnaazsandhu_03) Total Posts: 401 Total Followers: 3.3M You cannot start this list without mentioning this gorgeous girl, hailing from Punjab. Winner of many beauty pageants, most importantly Miss Universe 2021- Harnaaz has made the nation proud. Her Instagram handle is a perfect mix of slice of...

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If you’re an Instagrammer (who isn’t! duh!), you know the ‘food-scene’ really is a trendsetter that never misses to catch our eyes. Food and related hashtags always remain amongst the most popular ones. Restaurants, food bloggers, chefs and individual accounts- they all post swoon worthy food content. And if you’re a marketer, you are definitely in for a ‘treat’ as a lot of them generate really engaging content. Let’s look at some of the best...

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Instagram has become a visual effects platform in recent years. Unlike other social media platforms (Twitter, LinkedIn, or Facebook), there is no place for purely text-based content. The latter should be present but in the form of a thoughtful powerful tool. To stay popular, gain reach, attract new subscribers, and build engagement, you need to harmonize visual and textual content. A post always begins with a description, with the part that first catches the eyes...

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Instagram is so much more than just a social media platform. We use Instagram for connecting, sharing and even marketing. However, when we are looking for some inspiration or thinking of starting something new and creative, we often turn to Instagram. Instagram is not only a platform where you follow your favourite celebs, models or influencers but it has slowly become a platform where one can follow artistic and creative accounts. These accounts inspire people...

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Instagram has not only become a platform for people to follow fashion and lifestyle content or their favorite content creator or celebrity but it has also become a paradise for content that is funny and hilarious. Over the years, as the meme world is taking over the globe, people have started following funniest Instagram accounts even more. I, too, get my dose of daily comedy entertainment through Instagram by following some of the most funniest...

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Instagram carousel posts with convincing and attractive cover slides are mostly irresistibly tempting for the audience. It compels the viewers to slide left in order to view the rest of the carousel thereby adding to the engagement on the post. Basically, Instagram carousel posts are a mixture of a maximum of 10 images and videos that can be easily viewed by swiping the slides to left. All the content can be posted as one single...

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Nowadays, platforms like Instagram, Facebook and Twitter form the majority representation of social media for brands and marketers. If you aren’t doing the ads on Instagram stories, reels and Twitter fleets in the first place or consider them as the starter package for advertising and reaching the audience, are you even being heard? Nearly 90% of marketers consider Instagram to be the most suitable and strategically important platform for influencer marketing and branding. Instagram was...

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Instagram is beyond being just a mere photo and video sharing social media application that has over 500 million daily active users. For business and brands, it is known that Instagram is a place where millions of people come across a variety of brands regularly. Moreover, there are records of over 200 million users visiting certain labels regularly and making purchases too. While several blogs would suggest various ways to market on the social media...

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Instagram is constantly updating its algorithm to suit agendas of creators, brands and individuals. These algorithms were comparatively simpler in functions and easy to understand than the recent changes that have made reaching the target market a task for users. Earlier knowing the right time to post content and abiding by the timetable was sufficient to improve reach but now one needs to decode the different analytics parameter, features and app system to achieve the...

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The most popular video and photo sharing social media networking site Instagram have launched its QR code system to create a flexible space for users. These QR codes are scan-able by third-party camera applications thereby assisting individuals & businesses in many online activities. Two years back Instagram launched a feature called Nametag that served the purpose of connecting people you have met latest. It showed a scan-able space with the user name on it that...

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Initially popular for photo and video sharing social networking service, Instagram, has launched its latest feature in India post experimenting in markets of Brazil, Germany & France. Instagram Reels now allows users to create 15-second video content bites that can assist them in engaging differently with their audiences. The Facebook-owned firm was especially known for its stories, IGTV and live features besides the photo & video sharing facilities. Individuals, brands and communities used them as...

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Instagram has over 1 billion monthly users, out of which over 928 million people were considered as the potential audience. The above stats indicate the extensive scope offered by the famous photo & video sharing platform to the brands. Social media marketers must consider the Instagram ads as their key weapon in building brand reputation besides developing some dope marketing campaigns. As we discuss ads, there are multiple ways to promote a cause, case, or...

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The Snapchat Vs Instagram battle is becoming intense with each day as marketers make their way towards the best campaigns on social media platforms. Both the applications seem to be the right one for marketers and their brands to reach the right audience with appropriate content. Facts indicate a distinct line between marketing on either of these two platforms. They offer varied features and focus on different target groups that one can consider as a...

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Right from that being a fan of that quirky sling bag to joining the team of mountaineers who collect plastic wastes on heights, there are multiple leads we come across on Instagram. With over half a billion regular monthly active users, the social media site is much more than what it initially aimed at becoming. Selling on Instagram is a fundamental part of digital marketing and sales because the platform brings in diverse groups of...

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Instagram stories are just the right place to blow your trumpet, beat the drums and strike the strings of the chord for your brand. Promote that product, unbox it live, advertise creatively and give shout outs to important associations in the stories. Instagram stories are versatile and come with a wide range of tools, techniques, effects and filters that can oomph up your marketing interests. We agree that just uploading random Instagram stories is not...

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I consider myself as a cisgender ally of the LGBTQ community and totally acknowledge the fact that they still face discrimination. Majority of society, in the name of gender, sexual preference and other factors refuses to treat the community as an equal. And this societal behaviour is WRONG! Many movements, campaigns & strikes have taken to the streets to demonstrate real issues faced by the community yet voices go unheard. With the gradual boom in...

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As Facebook gradually turns into an active video browsing app for its users, YouTube has maintained its graph throughout time. Both the social media platforms are unarguably true blessings for digital creators. As we begin understanding the usability of these platforms along with their effectiveness on our content, YouTube Creator Studio Beta Vs Facebook Creator Studio is a necessary comparison. The creator studios bring together tools and techniques for effective channel as well as page management....

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Instagram, the world’s third most popular social media network after Facebook and YouTube, with over 500 million users accessing the app, is undeniably the most popular social medium for your business and engagements. Although Instagram itself has a number of in-built functionalities, going ahead a few steps to boost the engagements using additional apps can be a helping hand in your Insta journey to set yourself apart from other brands. To help you in reaching...

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All marketing professionals are well aware as to how social media plays a crucial role in interacting with your audience and becoming a part of the conversation happening around your brand is the need of the hour. Nowadays, every business, small or big needs some marketing presence on social media. We often see marketers claiming they don’t have enough time for social media marketing, and that is why we have brought to you a guide...

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Promoting a business without trying out the digital media options might be a slow route towards achieving your organizational goals. It’s like climbing a mountain without the essential gears. But don’t worry, if you are reading this blog then your journey to reach to the top is going to get easier. Doing a business, retaining customers and ensuring revenue growth is a difficult task without the help of social media platforms. Moreover, your customers can...

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So you trekked across this breathtakingly beautiful valley this monsoon. Great! Are you unsure about posting those raw clips of endlessly flowing streams, snow-capped mountains and glowing fireflies under moonlight? Now that you have enough content to boost your Instagram travel business account, make sure they are engaging. Oh! Wondering how to create those perfect Instagram app stories to grab attention of your followers? Well, you are reading just the right blog. Why Brands use...

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Over the course of few years, major brands, home-based businesses, individual creators and local shop owners have been driving traffic, generating leads and doing better on Instagram, a social media platform that has become a hub for artists, musicians, niche brands and more. Instagram is the place where creators and influencers discover ideas, talents, opportunities and appropriate ecosystem to develop other skills as well. Why do business on Instagram? Around 80% of Instagram users follow minimum...

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Are you delighted at the sight of your old posts? That delicious Sunday brunch with school friends or those picturesque clicks you took on that unplanned off-roading.  Is it getting tough to resist the urge to share or repost these memories? If you were searching on how to repost on Instagram, then this blog is just for you. Social media has got all pictures, videos, memes, and creatives flowing freely all over its channels. That...

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Comfort constitutes most of the men’s couture. Right from the purple velvet sherwanis to the kings adorning the pearl necklaces, India holds the historical record of some well-suited gentlemen.  Fashion came more naturally to the counterparts of the males in the country. We can assume the culture, diversity, societal norms, and ethnicity to be a reason behind it.  Fashion to men remained a perplexing topic until social media influencers made it easy with their creative...

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Isn’t the word ‘dynamic’ synonymous to digital these days? Well, digital advertising has come a long way from where it began. Right from traditional manual methods of marketing to the digital media revolutions, advertising is the key. Brands and organizations that adapted to the dynamics of digital media survived while the rest evanesced.  Digital video advertising trends that spilled magic in 2018 have become outdated now. Therefore, marketers must keep themselves updated with the latest...

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Social Media is going crazy with the latest celeb-loved and viral internet challenge, The Bottle Cap Challenge. As the #bottlecapchallenge seems to be trending, we at Vidooly, did a Bottle Cap Challenge Hashtag Analysis for you. Until now, most of you must have already tried your legs and hands in kicking random bottles, but it is not that easy as it seems and yes, it’s quite a task. Thanks to Taekwondo instructor and fighter, Farabi Davletchin,...

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Instagram launched in 2010, has come a long way from its insignificant beginnings. Initially, the visual social media platform was treated as a place to share picturesque brunch groupfies & filtered selfies. As the audience preferences changed, the platform recognized the high potential for brands and made space for them. The best brands on Instagram utilized this chance to get optimum benefits while setting examples for the Instagram rookies.  Nowadays, Instagram is one of the...

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India is a diverse country with 9 prominently recognised religions, 22 official languages in 13 different scripts & 720 dialects with many yet to be researched and 2293 political parties staging separate ideologies. Constitution stands in support of its people in all forms, yet the questions arise. Confusions prevail and certain communities stay barred from exercising their fundamental rights & duties. Indian Instagram LGBT Influencers paint a different art and write separate story about the...

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Creator’s organic content posts are now available for brands for advertising on Instagram. Instagram branded content ads are suitable for companies looking to make good ROI’s, reach broader customer base online and influence the right markets.  Instagram considered the requests from brands on adapting organic influencer posts in their ads and developed tools for the same. Business houses can now utilize their influencer content directly in the advertisement campaigns. The tool enables the advertisers and...

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Who can ignore those “Pawwdorable” pictures and funny cat & dog videos? Barely any of us. Social media is not just a medium made only for humans anymore; Instagram Animal Accounts are proof of the influential capability these pets possess. Animals have outshone some of the top verified human celebrity accounts on Instagram and with just some candid pictures and hilarious yet endearing videos. These lovelies are not just the mood lifters their followers need to...

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The former Musical.ly that was taken over by ByteDance, a Chinese company in 2016 turned into becoming one of the most profitable and downloaded apps in the world. Now known by the name TikTok, this free app is a combination pack of the vines, Twitter, and Instagram. TikTok, with over 500 Million monthly users has surpassed the total download records of Instagram in the first half of its release. TikTok marketing strategy is the talk...

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In India, there has been a rise in content creation & consumption on social media platforms and video platforms. With the rise of popular Youtubers and Influencers like Bhuvan Bam, Mostly Sane, Amit Bhadana, Kritika Kamra, Auditya Venkatesh and many more, there is no doubt that everyone is, now, aspiring to be like them. However, only the top and most popular influencers like the above mentioned names get the spotlight. What about micro influencers or...

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The fashion microbloggers and lifestyle influencers are the most appropriate mediums to communicate with the adapting world now. They are well in touch with their audiences and have a connection rooted more profound than just mere accounts online. The digital population in India as surveyed till January 2018 found 462 Million active internet users which speak about the burgeoning tech and digital revolution taking place here. The Indian population these days is seen mostly acquiring...

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We all love Instagram for the photographs that can make anything come alive from the cafe that you visited the previous weekend to the wedding you attended or that vacation you went to. The range of filters and edits can make even an amateur look like a professional photographer. Food photography has capitalized on this phenomenon and has taken a whole new dimension on Instagram. There’s no dearth of food influencers on Instagram anymore. You...

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If you’re promoting your business online, missing out on Instagram may hit your business hard. Here’s why. 2018 was the year of Instagram as the platform touched the 1 billion monthly active user mark bringing in ad sales worth $8 billion and has emerged as one of the most influential marketing channels of today’s times. Compared to other social channels, Instagram’s presence is more prominent. It has more than 500 million daily active users as...

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Are you working on a YouTube channel? Are you a Vlogger or Making Videos on YouTube? Yeah! That’s great, you don’t need to worry about promoting your YouTube videos on any other social media. Here we have amazing ways through which you can promote your YouTube videos on Instagram. Social media is the platform where everyone need to promote their content, businesses of different type like board games land, youtube videos, and real-life industry projects. There...

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Soon, Instagram may become your next shopping destination. The Facebook-owned company will unveil in-app shopping features in India in mid-2019. Earlier this year, Instagram announced that people will be able to follow links within stories to make purchases. Now, the Instagram shopping feature is being expanded by making a ‘Buy’ button available to the users of the social media app. In the beginning, hitting the ‘buy’ button below the image of the product you like will...

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Digital Boom has forced brands to have a presence in all available online platforms & social media channels. This helps brands immensely in reaching out to a varied audience based on demographics and location. One such platform which has helped brands, as well as individual content creators, is the Facebook-owned photo-sharing social media, Instagram. Over the years it has evolved from just a photo sharing app to a full-fledged image-centric social media platform with various...

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Did you know that Instagram influencer marketing is a $2 billion industry? The social media platform has evolved massively since its inception as a mere photo sharing app. Instagram influencers are now utilizing the platform to make a living through paid posts and brand collaborations. Instagram influencer marketing has existed since time immemorial. It even dates back to the times of Queen and the Pope who used to endorse medicine to convince the common people...

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On 20th June 2018, Instagram surprised the netizens by launching a brand new vertical video-centric platform called IGTV to act as a direct competitor to YouTube. The differentiation factor here is, of course, the fact that it is a mobile-first vertical video platform and allows users to upload videos up to one hour. It was a bold move considering that nothing of that sort existed yet. While the platform is still finding its way with...

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When Instagram found out that users missed out on 70% of the posts on their feed, they announced a new algorithm. An algorithm that promised to let you see the posts that you care about the most. But the workings of the algorithm remained a burning question until recently when the Facebook-owned company revealed how does the Instagram algorithm work. When the Instagram feed was tweaked from chronological to algorithmic, people anticipated a drop in...

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Amongst all the social media platforms out there, Instagram has gradually turned out to be the go-to platform for this generation. Even after replicating the Snapchat Stories feature with their own version as Instagram Stories, it was a success. It doesn’t stop there though, soon the Instagram Story Highlight feature was announced to make it something more than Stories that disappear after 24 hours. What is Instagram Story Highlights? Instagram story highlights feature that shows...

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A total combined active user base of 3.30 Billion+ users, Facebook & Instagram are definitely the stallions in the Social Media Market place. Even though both have their own advantages but when it comes to the technicalities both are different in their own form. Facebook is a complete 360 degree package for any brand/company where as Instagram is all about visual representation.   Instagram was acquired by Facebook in the year 2012 for a whopping...

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Ever since its inception, Instagram has been the made for each other like perfect platform for people interested in photography, especially landscape or travel photography & travel bloggers. Over the years these people who started with just an instagram account, went on to become travel influencers in their own niche/category. The travel industry in India has shown tremendous growth and thanks to affordable air fares & better connectivity more & more Indians are travelling nowadays...

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