It is that season of the year- the season of merriment, sharing warmth and bringing positivity. Brands and marketers also do not miss this opportunity to make their presence felt. Let’s look at some of the best marketing initiatives taken by various brands in Christmas 2022: 1. McDonald’s | The List It’s Christmas and we all have so much to wish for! But in reality we need so little to make us content. McDonald’s Christmas...
It is that season of the year- the season of merriment, sharing warmth and bringing positivity. Brands and marketers also do not miss this opportunity to make their presence felt. Let’s look at some of the best marketing initiatives taken by Indian brands in Christmas 2022: Durex: Trust Durex to be quirky and innovative every single time. And their Christmas campaign did not disappoint us at all. View this post on Instagram A...
In 2006, Twitter co-founder Jack Dorsey began an SMS -based messaging platform, initially known as “‘twttr.” The idea later evolved with Dorsey’s co-founder, Evan Williams. Today, Twitter is one of the most popular social media platforms. Social networks like Twitter, Facebook, Instagram have seen fierce competition among themselves owing to rising competition to rule the Internet. It’s almost the end of 2019, and at the start of every year, we need a quick brush-up of...
Social media has evolved from just being a medium to connect with friends and family to a platform for keeping up to date with the latest news and happenings in the world. But the way controversies have surrounded social networks like Facebook and Twitter over data leak, fake or misleading news and advertising to generate revenue; there is a rising demand for fixing these platforms to deliver quality content and that is where Wikipedia social...
“Content is king” is a renowned phrase in the digital marketing industry. Professionals dealing with online advertising, SEO and content marketing know the value of assembling appropriate content to attract audience. Uploading content is just not enough to make the brand visible because engagement depends on the amount of information and level of presentation. Readers, listeners, audiences in general always look for right information, attractive layouts, simple & understandable content. Creators and brands seldom get...
When we hear the phrase social media marketing, social platforms like Facebook and Twitter hit your mind. However, messenger apps like WhatsApp have caught up to major social networks when it comes to the user base, and that is why we need a WhatsApp marketing strategy. WhatsApp, with approximately 1.6 billion monthly active users spreading over 180 countries, is now the most popular mobile messenger app worldwide, outranking Facebook Messenger and other social giants. With...
I consider myself as a cisgender ally of the LGBTQ community and totally acknowledge the fact that they still face discrimination. Majority of society, in the name of gender, sexual preference and other factors refuses to treat the community as an equal. And this societal behaviour is WRONG! Many movements, campaigns & strikes have taken to the streets to demonstrate real issues faced by the community yet voices go unheard. With the gradual boom in...
Female talk show hosts featuring in Late night programs? Not a surprise anymore because women have come a long way from where everything began and are taking over everything that was once forbidden for them. We can barely differentiate between the roles a particular gender must play in the society these days. While men master culinary arts, women have fine tuned their talents and upgraded skills in commonly male dominated industries. Women, over the time,...
Let’s pretend it is 2005, you have come home for lunch and the television has got your favourite show on. You eat the yummiest home cooked meal while being entertained by the show. Old but definitely gold! Food always had this connection with watching a series or a show since a long time. Right from the “TV and lunch” to the “Netflix and chill” food culture has evolved while eating habits have changed. Healthy and...
Launched in 2003, LinkedIn, with more than 650 million users located in more than 200 countries, stands out as the most significant “professional social networking site.” With its professional image and technological advancements, LinkedIn is a popular social platform for brands and businesses to connect professionally across the globe. In this blog, we will explore why you need to use LinkedIn groups and discuss how to create and effectively utilize them. Expanding beyond helping in...
While a creator uploads and optimizes a new video, YouTube informs: “Now, you can rate your own uploads against our ad-friendly content guidelines” After one and half years of announcing the development of a self-rating monetization system, YouTube launched the feature. A bunch of creators were asked to rate their own video content during the upload so that ads run are relevant to the video content. YouTube’s self-certification feature launched by its CEO Susan Wojcicki...
Social Media is going crazy with the latest celeb-loved and viral internet challenge, The Bottle Cap Challenge. As the #bottlecapchallenge seems to be trending, we at Vidooly, did a Bottle Cap Challenge Hashtag Analysis for you. Until now, most of you must have already tried your legs and hands in kicking random bottles, but it is not that easy as it seems and yes, it’s quite a task. Thanks to Taekwondo instructor and fighter, Farabi Davletchin,...
Child safety on YouTube has become a topic of maximum concern both online and offline. Child users on YouTube are growing in number and so are the safety issues related to them. A lot of crimes, abuses and exploitation cases have been reported on the leading video platform due to which it was deemed unsafe for minors. Reports, studies and video evidences show how paedophiles have exploited the video publishing platform. Some accounts with fake...
Advertisers can now make use of the social media platform Reddit to promote their brands effectively. The platform was calculated to have 542 million monthly visitors till March 2019 out of which 234 million unique users were found. Reddit provides its users and advertisers to run ad videos in the expanded card view format included in the Reddit’s redesign. Reddit introduced autoplay video ads to advertisers which can be purchased on a cost-per-view basis. The...
It’s been 50 years since Stonewall Inn, a gay bar in Christopher Street, USA was raided in early hours of June 28, 1969, prompting a series of a violent demonstration by members of the LGBT community. This unfortunate incident kicked off the Gay Liberation Movement. A year later in 1970, to commemorate the first anniversary of Stonewall riot and embrace love, equality, and diversity, LGBT’s in Los Angeles and Chicago commenced the Gay Pride Marches. Now...
India is a diverse country with 9 prominently recognised religions, 22 official languages in 13 different scripts & 720 dialects with many yet to be researched and 2293 political parties staging separate ideologies. Constitution stands in support of its people in all forms, yet the questions arise. Confusions prevail and certain communities stay barred from exercising their fundamental rights & duties. Indian Instagram LGBT Influencers paint a different art and write separate story about the...
This summer is playing the game for sports enthusiasts from across the globe, witnessing two of the world’s most favorite sports Tournaments, ICC Mens Cricket World Cup 2019 and mother of all tournaments, FIFA Women’s World Cup 2019. This year, France will be hosting the eighth edition of FIFA Women’s World Cup scheduled between 7 June to 7 July 2019 where 24 qualified teams, including France, will be competing for the trophy with 52 matches...
The sporting world has already geared up on full swing for this summer’s grand cricket tournament, ICC Men’s Cricket World Cup 2019 scheduled from 30th May to 14th July. ICC World Cup 2019 will be held in England over a span of 15 days, with cricket lovers witnessing 48 matches between 10 international teams, each fighting for the winner’s trophy. With the ICC World Cup 2019 anthem by LORYN and Aastha Gill, the whole world is set to...
YouTube stops displaying subscribers count on channels and this to be turned into action from August 2019. If you have been part of live subscriber count wars and have cheered for your favorite YouTuber with all your enthusiasm, then that won’t happen ever again! Yes! YouTube would stop displaying subscribers counts on concerned channels from August 2019. Channels with 1000 and below subscribers are excluded from the list and will have their counts displayed as...
Bloomberg has revealed that Google has roped in 15 million subscribers across its music streaming apps YouTube Music and Google Play Music. The stated figure also includes free or promotional trials. Even though Google is still far behind its competitors, this is quite a remarkable progress considering that subscription-based media businesses have not picked up for Google that much. Spotify Technology SA hit 100 million paid subscribers which was announced recently by the company. On...
Artificial Intelligence, Deep Learning, Machine Learning is our future!! The way AI is bringing technological revolutions, learning and adapting us, it has the potential to make our lives easier, and also it performs tasks more accurately than humans. AI combines a large amount of data, iterates and using algorithms; the software automatically learns and adapt to the patterns and simply learn from inputs and perform human-like tasks. AI deeply analyses the data, predicts accurate results,...
Today’s time is the time of streaming everything online rather than switching on the TV to watch whatever is being aired, leaving no choice to explore and for the same reason our political parties have also started exploring the options available to them other than TV. In the last ten years, YouTube has well-marked its presence as the most popular online video sharing platform where people watch 5 billion videos daily and over 400 hours...
Linkedin, a social network of professionals established in the year 2002, which later became a fully owned subsidiary of Microsoft in the year 2016 is helping job seekers from every technology find the best job opportunities from every sector through millions of job postings by employers and build a professional relationship to have access to latest opportunities and insights of business by making Profiles. It has now become an influential online social platform for making...
Korean pop band BTS has smashed records again! Their brand new single “Boy With Luv” featuring Halsey has become the most viewed YouTube video in the first 24 hours of its release. The song was released as the lead single for their new album “Map of the soul: Persona”. YouTube has also affirmed that the video has smashed the record for ascending to the 100 million views mark by becoming the fastest video to do...
In January, internet mammoth Google had revealed that the company will unveil a Political ads Library that will ensure higher transparency to election ads posted online. As promised, Google’s Transparency Report has recently been released and gives a breakdown of political advertising on Google which includes the amount spent by political parties, candidates and members of the Lok Sabha who have purchased online ads on its platform as well as partner platforms such as YouTube....
Facebook removes ad targeting options to restrict any kind of discriminatory targeting in certain categories. According to the announcement made by the company, advertisers on the social media platform will no longer be able to implement age, gender and ZIP code targeting for housing, employment and credit ads. This has come after a settlement on lawsuits filed by National Fair Housing Alliance, the Communications Workers of America against Facebook for discriminatory practices. The company will...
Soon, Instagram may become your next shopping destination. The Facebook-owned company will unveil in-app shopping features in India in mid-2019. Earlier this year, Instagram announced that people will be able to follow links within stories to make purchases. Now, the Instagram shopping feature is being expanded by making a ‘Buy’ button available to the users of the social media app. In the beginning, hitting the ‘buy’ button below the image of the product you like will...
We meet a lot of people in real life and sometimes when you want to follow them on social media, it can be a challenge to find their profile. Instagram is making that easier for you now with their new Nametag feature. What is this Instagram Nametag feature? It simply shows your Instagram username on your phone in a convenient format allowing it to be scanned by your prospective follower. There are customizations also available...
