HomeCategoryLatest Blogs, News and Trends on Popular Digital Video Platforms | Vidooly

Most social platforms these days are shifting their focus towards video. In this section, we cover all the latest trends and updates on different online video platforms.
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The description of a YouTube video is the text directly below the video. You have probably come across this kind of information many times when you’ve watched this or that video, but you haven’t read it. Well, now that you have faced this issue, it’s time to learn the basics of promotion. Video descriptions are used by everyone — from millionaire video bloggers to beginners. The thing is that the video’s description on YouTube is...

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Facebook Lead Ads are basically promoted online ad forms that can be published with Facebook ad publishing tools. These can be used to collect information & offer appropriate CTAs to people at the same time. These Lead Ads are a great way to gather the target leads on social media platforms. Creating these Facebook Lead Ads forms is easy with the tools and features on the site that simplify categorising and customising form question effectively...

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The popular photo and video sharing application have come a long way from where it began. Right from incorporating video share options like stories and IGTVs to launching the Reels, a 15 seconds video-creating concept, Instagram has upgraded itself to match the user expectations. The Facebook-owned social media networking service, the Instagram application is used by millions of users worldwide that are growing each day. People can connect with their family, friends and followers on...

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Flying is fascinating for everyone. We all have memories from childhood when we chased the shadow of an aeroplane in the sky or travelled in it for the first time in life. While most of us had dreams to become an aeronautic engineer or pilot as kids, few got through and succeeded in achieving it. The aviation industry is vast and diverse with different creations, innovation, historical events, mechanisms, technicalities etc. that definitely amazes us...

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Today’s generation is opting for online purchases instead of spending their money on buying an item from a physical store. A majority of brick-and-mortar retailers and marketers are making their online presence. Around 30% of online shoppers make a purchase from a social media channel like Instagram, Facebook, Pinterest, Snapchat, Twitter, and a majority of these sales come from Facebook. For the same reason Selling on Facebook Marketplace is an opportunity to explore. Facebook is where...

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YouTube is a hub of millions of car YouTube videos that keep the tech and automobile nuts going on with their passion and interest. There are channels that are specifically dealing with usual car making, trade, stunt technologies, beautification, details etc. besides channels dedicated towards supercars, expensive brands, unique history and tales behind particular models of cars. With a diverse mindset, car enthusiasts vary from each other in terms of their interests and opinions. While...

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Recently, YouTube, the world’s second-largest search engine and most popular video streaming platform launched a new feature that warns users before abusing or indulging in toxic commenting. It rolled out the additional feature to encourage people to be more respectful online and avoid any unnecessary squabble. As YouTube tries to handle offensive comments and online abuse by issuing warning notes to the users, it is preparing to launch more effective features in its Creators studio...

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As the wedding season sets in again, couples and their families have started searching for best people, places, ideas and whatnots to begin preparing for D-day. Marriages are those particular special occasions where the world around you comes together to celebrate the happiness in your life and that deserves the effort. Right from selecting interesting themes, executing DIY plans to deciding outfits and other necessary wedding bling must be sorted before the date so that...

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The evident exponential spike in demand for social media platforms is driven by the interest of users wanting to stay updated as well as connected over these networks. People look up to the video-sharing platform for knowledge and information on desired subjects that fulfil their interests as well as prepares them for a lifetime. All of us are at some point in our career where we seek some support, idea, encouragement and more positivity to...

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Planning to start a business? Looking for effective marketing campaigns? Need a purposeful direction at work? Data plays a major role in getting the appropriate answer to these questions. One must understand that any idea without a set of data remains an imaginary thought that would barely transform into a tangible or implemented action. Brands and companies keep renewing their presence in the market and growing with the help of data collection followed by analysis...

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In business, comprehensive as well as unambiguous reporting is key to successfully managing the objectives, strategies and their implementation besides keeping work transparent & clutter-free. Compiling the work achievements in one single dashboard and spreadsheet is the easiest way to stay up to date with the data and functions. All of these collection, organising & presentation of facts & figures is usually done with powerful tools like word excel or google sheets. Yet, working on...

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The world has become even more compact with the presence of the World Wide Web connecting each nook and cranny around us. It’s already 2021 and technology continues to fascinate us in every possible manner. Someday it is a new tool to separate egg yolks from the albumin while other days it is skilfully compiled videos creating an impact on our thought processing. The movie industry is the most talked of business in our society...

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With over 430 million active monthly users worldwide, Reddit is the 6th most popular social media platform in the US. It is surely one of the most regularly visited platforms that supports a diversified audience community that create several opportunities for brands to thrive in the market. Reddit is the right place for any marketer or brand that is looking towards promoting offers to relevant audiences, understand the demand and accommodate the required changes as...

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Live streaming software for Facebook combined with updated broadcasting facilities online has widened the reach of top quality video contents across the globe. Brands and marketers use Facebook live streaming software to customize their content in order to suit the target audience that will then appeal or attract the potential consumer. As people comment, live share, tag and engage with each other besides the host of the live stream, it also opens up space for...

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Social media advertising is not always a cakewalk but with amazing feature updates on platforms like Facebook, Instagram & YouTube, everything seems do-able. Following the dynamically changing social media advertising system, LinkedIn developed a new variant of ads for conveniently generating leads online. It is the LinkedIn Lead Gen form ads that increase the conversion rate of ads by placing appropriate CTAs on them by many folds. The team at LinkedIn marketing solutions realised that...

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Currently, health and fitness are the fastest growing industries anywhere in the world. There are various factors that are accountable for this spike in the fitness business that is booming at a top speed. Apart from being the most discussed, widely categorised & popular segment in a man’s day to day life, Fitness has become a mandate for all. Rising insurance costs, expensive medical alternates, advanced wearables in trend, social media fame, widely accepted urban...

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Nowadays learning a new skill or upgrading talents is easier with YouTube as the videos demonstrate each and every minute details related to the subject matter. Most of these YouTube channels are created by industry experts and professionals who provide authentic and helpful material that is not just practical but also imparts knowledge to the viewers. YouTube channels provide easy to follow, stepwise methodical and explanatory videos on almost anything to everything. It is a...

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The period of COVID-19 pandemic caused immense damage to the world in form of untimely deaths, natural disasters, increased cases of depression, domestic abuse, crimes and whatnot. There is an indefinite and prolonged situation of isolation beside the unavailability as well as the loss of necessary natural nutrients in people that surmounts to uncommon imbalances of hormones. The suffering increases as it not just affects the lifestyle but also the mental and physical health that...

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Advertising a local business on social media is a basic step towards achieving the necessary objectives of the firm’s idea. Increasing revenues, expanding base, reaching the maximum audience, developing a positive brand image, gaining more loyal customers are just a few benefits one can reap by using Facebook ads to promote local business. There are customers at every nook and cranny for all types of business nearby and the owners need to understand the demand...

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A study titled ‘surviving COVID-19 and beyond: A consumer perspective part 2’ conducted by the Velocity MR, a research agency stated that more than 40% of respondent agreed to have taken new DTH/TV subscription as the lockdown continued for a month. While Amazon Prime witnessed a growth of 67% on subscriptions, Netflix saw a 65% growth. These values represent how the lockdown made differences to the way people consumed the content on over the top...

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Stories of ancient people along with popular myths associated with their cultural as well as religious beliefs constitute a genre called mythology. It is a study that cannot be defined in any particular manner rather it can be considered as a compilation of past folklore, myths and other unspoken topics. There are several studies and researches done in the past and many more that are continued till date to excavate realities & facts connected to...

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There are regular updates, news, content and other important announcements from the various fields and genres that marketers need to know to be in pace with the audience. Brands are swift in taking decisions regarding their social media stands and promotional content which requires advance planning besides quick wit & smartness. Social media content calendar is the organised, scheduled and well thought of content strategy that simply improves the overall social media marketing. A constant...

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Have you ever wondered what would happen if one day all the planets in the solar system came too close to earth? Or if the dogs behaved like cats? If you love animals, then I am sure you have thought it once that if only my pet could speak. Imagine, if your dog told you how it felt when you are away? How about having multiple moons? During the lockdown many of us have lost...

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Paid online events on Facebook are designed to help marketers and brands monetize their online events streamed live on the platform. The best part of this feature is that Facebook charges only a one-time access fee from attendees while they register themselves for the paid online events on Facebook. Now content creators, small business owners, educators, media journalists and entrepreneurs can create, promote, advertise, monetize and host online events on just one deck. It is...

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High-resolution video calling along with the audio system and live streams, online webinars software is a blessing to brands, institutions, organisations and communities. As the coronavirus pandemic makes social distancing, & quarantining normalcy for everyone, there are online audiences working online. Best online webinar software platforms with their user-friendly interfaces, multiple video recording-editing-publishing options and cloud-based storage facilities have turned out to be helpful amidst the lockdown. These webinar hosting platforms are effective in running...

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Facebook custom audiences are one of the major pillars of advertising success on the platform that is known for its varied audience. Since 2013, Facebook kept adding and changing policies, rules, options and techniques to the marketing tool which advanced its initial functioning. Creation of these Facebook custom audiences requires “identifiers” that users who are marketers or represent brands feed the social media platform. These identifying factors are basically email addresses, phone numbers, profiles, et...

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Real-time communication with customers over a social media platform is a powerful method to source leads, traffic, sales and more. Live streaming is considered as one of the most useful and effective tools to attract the attention of available as well as new target markets. Building a strongly positive brand image is a possible mission with the live-streaming options available with most of the popular social media sites like Instagram, Facebook and YouTube. Marketers can...

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The pandemic had almost put a comma on International Cricket, resulting in huge losses for broadcasters and other key stakeholders in the form of advertisement slots & ticket sales respectively. The success of West-Indies tour of England followed by Pakistan tour of England played under the bio secured bubble, however, brought much-needed respite to everyone with hopes for full resumption of cricket worldwide. This paved the way for the IPL 2020, which is undoubtedly the...

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Facebook pages are for brands, business, communities, and public personalities/celebrities to connect with their audiences and market. These can be created by anyone and they basically function as normal profiles on Facebook where users can post stories, events, media etc. to communicate their messages to the mass. The public figure page on Facebook is specifically meant for the socially significant, influential people such as politicians, artists, businessmen, social media personalities, change-makers and other celebrities. They...

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Post testing with selected Twitter account holders, the company has rolled its conversation moderating feature to everyone on the platform. The new feature lets users control who replies to their tweet threads by selecting them from the lot. The feature can be accessed by users with android, iOS and web device. All accounts on twitter can easily adjust the option and pick from the audience to confirm who can make comments or reply to tweets...

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Questions about the purpose of one’s life, hidden messages behind nature’s phenomenon, the language of dogs etc. often leave us curiously pondering over various thoughts. Philosophical researches and studies usually document such questions and find the varieties of the answers to settle the matter for many. We often tend to think about multiple topics and subject matter within a few hours of the day while there are times when we have just no thought where...

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Having a good number of viewers on the YouTube channel does not justify its real success but figures expressing how many of them watch videos completely does matter. YouTube audience is one of the most important metrics on the YouTube creator studio dashboard that helps rank the videos on the search engine. The ability of the videos to retain the audience till the end of the content is a major factor in improving the overall...

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Broadcasting in the professional world has been evolving over the years. Be it marketing, sales, entertainment, personal branding, professional requirements or sharing Breaking news; live video is a one-stop solution to get your message across in real time with real interactions.  When it comes to choosing a professional streaming solution, critical features like privacy, storage, embedding restrictions, security, being able to broadcast from an external source, branding options etc are deciding factors. Let’s have a look...

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Science is a multifaceted, vast and limitless subject that encapsulates the physics & theory within human understanding. Studying the nexus of various celestial bodies, the chemistry behind meteoroids & asteroids, the physics defining the movement of objects in the interplanetary spaces combined together give existence to astronomy. As technology keeps getting better and effective with each day, there are more opportunities and scope for passionate astronomers, students and individuals to learn about the astral world....

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Understanding the military is not just about the tactics or war-zone history but beyond that. It is about the stories of soldier life, their bravery, leadership qualities, commando lifestyle, a disciplined mindset & much more. We don’t just watch any video but those that we can connect with, learn from or explore a new idea within it. With military YouTube channels, one will not just get to know about the stories but also learn basic...

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Making YouTube channels has become common and everyone wants to become popular by enlarging their channel. YouTube has its own algorithms for ranking your channel and content, but many of the newcomers are unaware of this. In this article, we will discuss some of the strategies that are friendly to YouTube’s algorithms and increase your awareness. Easy to create Product Review and Reaction Videos for your YouTube Channel | #SwitchToFluvid – Download Chrome Extension  1)...

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TikTok along with 59 other Chinese apps are banned by the Indian government over the rising complaints related to breach of privacy & security concerns. The application is removed from the Google app store and Apple app store. All of the content on the platform is blocked from the Indian networks due to which no one can access them in the country. The app was consistently in news and was banned for privacy concerns a...

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Facebook is testing the water with a new information-based feature that will prevent its users from exiting the platform in search of valid insights elsewhere. Usually, Facebook users tend to look up at Google, and other search engines for knowledge on people, places, & things. With the in-platform knowledge imparting search panel, Facebook aims to maintain its traffic within itself. The company has announced testing the upgraded version of search results on its platform that...

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There are abundant educational videos on YouTube that anyone can access for information, data and insights related to a vast number of topics. Psychology is one such subject that involves many sub-chapters and studied as part of courses like criminology, social science, forensics, philosophy, zoology, criminal investigation etc. Students, researchers, scholars, practitioners, doctors and other experts from such backgrounds can browse through various websites for additional knowledge. Yet there are few psychology YouTube channels that...

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The successful creators on YouTube are known to be very particular about their video performances and audience insights. As this analytic information lends support to them for understanding audience & their preferences besides managing the whole channels properly. It is essential for YouTube creators to know how to use YouTube analytics in order to compare, quantify and determine what works and what fails on the platform. This ropes in more opportunity to add value to...

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Nature has a lot to offer through its five basic elements namely the earth, water, fire, space and air that are known to constitute the complete world around us. It keeps us breathing and supports most life aspects of all living beings which makes nature a surprise package. There are various phenomena that have left mankind in utter disbelief and amazement, it induces curiosity in all. The inquisitiveness related to nature makes people question the...

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In March 2017, Facebook stories were launched to help marketers explore the opportunities in the market with an easy to consume mode of advertising. Video marketing is one of the most versatile materials for promotion and branding, companies have used them in their Facebook stories marketing strategies. Facebook stories marketing has 15 times more growth over the normal posts on the platform therefore, they are the real building blocks for future brands and their strategies....

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Brands have evolved their marketing skills besides improving their social media marketing and digital exposure over time. These days, people are mostly online and markets have gone digital therefore it is important for businesses to upgrade their systematic proceedings to obtain maximum benefit. There are several companies & popular brands that have more than one location to serve or spot consumers. Managing social media with multiple locations can be a very difficult task for these...

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Broadcasting live videos to the Facebook audience is a common sight these days for celebrities from different industries as well as commoners. If that is one way you like engaging with people on social media, then here is another option that can help increase its effectiveness. Are you annoyed with hazy visual, broken audio & interruptions on Facebook live? Too much technical glitches make you lose the audience? Scared to take a risk with Facebook...

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As the pandemic lockdowns affect the finances, opportunities and lifestyle of people, YouTube has continuously formulated features to support as many lives possible. Apart from supporting and giving a good boost to all fundraising causes on the Video streaming platform, YouTube new analytics report was rolled out alongside. This feature will help YouTubers in better analysis of their content and performances. YouTube New Analytics Report for Overall Performance The integrated feature will be available at...

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“Facebook shops” is the online mobile-first shopping tool that businesses can utilise to create their own virtual stores for free on Facebook and Instagram. As several brands venture into social media platforms to advertise and push their product or services to the right target audience, Facebook introduced the shops for seamless user experience. While Facebook is a social media platform with a diversified audience, a bigger market and easily segmented communities, targeting and selling here...

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LinkedIn rolled a new feature a few months back at the beginning of 2020 which allows users to interact with other members by asking their opinions on multiple subjects. LinkedIn polls might not be a brand new revolutionary method to engage with the audience over social media. Platforms such as Facebook and Instagram have already introduced as well as made them viral online. In such a condition, a question arises that how is it going...

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Are the mailers & newsletters not fetching enough engagement?? Is your brand in need of some real communication with potential customers on LinkedIn? How about a direct pitch through direct messaging on LinkedIn profiles? Driving comparatively stronger & effective engagements than the traditional techniques besides assisting marketers in delivering targeted messages with unique CTA, LinkedIn message ads are a boon to brands in 2020. The LinkedIn message ads campaign is a smart way to start...

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Twitter experiments its take on Instagram and Snapchat stories with the new 24 hours existing/visible Fleets that will change the way people used the platform. Managing director at Twitter India, Mr Manish Maheshwari was quoted saying: “India is important for Twitter since it is one of our largest and fastest-growing audience markets globally, we are excited to bring the Fleets to experiment to India and make it one of the first three countries in the...

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The authorised simulated cyber-attack on networks, software and computer systems to evaluate their security standards, debug threats & vulnerabilities is called penetration test that is more popularly known as ethical hacking. It majorly helps restricts attacks from malicious users that can exploit data, cause financial losses and create chaos. The advancement in technology these days has enabled ethical hackers to provide much quicker and dependable protection solutions. With brands venturing into social media, online spaces...

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As the social media networks bring in tons of news about the pandemic and its breakouts/contamination sources, it is becoming scarier to step out of the house. The graphs are barely flattening thereby increasing the lockdown days hence, making everything exhausting around us. Boredom, lethargy and very little brain exercise have made most of us mentally, physically and psychologically unhealthy. While work from home routines keep a major portion of our day occupied, web series,...

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With 330 million active monthly users, Twitter has a much serious audience base compared to that of Facebook, Instagram and Snapchat. While the other platforms stage a much wider, bigger, long-lasting scope for marketing brands, Twitter is challenging given its character limits & short span of visibility. Social media marketers have access to several insights, and data collection tools at their disposal to develop various marketing campaigns. They are available with free trials as well...

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Facebook ads have become a trusted medium for organizations across the world to increase exposure and generate traffic. The platform’s ad algorithm is flexible enough to help any business to reach its target audience.  However, when the costs for ad campaigns are going through the roof because of its global outreach, a marketer must look for ways to gain better results through those expenditures. We have come up with ways to lower the ad campaign...

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As we proceed towards battling the deadly COVID-19 virus with nationwide lockdown, aspiring entrepreneurs are experimenting to help mankind in a million ways. While several Startups went downhill with the closure of major service/product markets and the economy crash, few experts believe to see a certain boom in the same segment post lockdown. We may have a difference of opinion over this topic depending on the perception of news that we read or receive but...

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Leads are a set of people who express their interest in products or services a brand offers. Lead generation is the process of drawing these potential customers into leads and then go on to convert them to customers. A typical marketing funnel has four stages to build customer relation i.e. attract, convert, close, and delight. Facebook is a platform with 2.32 billion active users, which ensures the presence of users who can be latent buyers...