HomeCategoryLatest Blogs, News and Trends on Popular Digital Video Platforms | Vidooly

Most social platforms these days are shifting their focus towards video. In this section, we cover all the latest trends and updates on different online video platforms.
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“Facebook shops” is the online mobile-first shopping tool that businesses can utilise to create their own virtual stores for free on Facebook and Instagram. As several brands venture into social media platforms to advertise and push their product or services to the right target audience, Facebook introduced the shops for seamless user experience. While Facebook is a social media platform with a diversified audience, a bigger market and easily segmented communities, targeting and selling here...

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LinkedIn rolled a new feature a few months back at the beginning of 2020 which allows users to interact with other members by asking their opinions on multiple subjects. LinkedIn polls might not be a brand new revolutionary method to engage with the audience over social media. Platforms such as Facebook and Instagram have already introduced as well as made them viral online. In such a condition, a question arises that how is it going...

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Are the mailers & newsletters not fetching enough engagement?? Is your brand in need of some real communication with potential customers on LinkedIn? How about a direct pitch through direct messaging on LinkedIn profiles? Driving comparatively stronger & effective engagements than the traditional techniques besides assisting marketers in delivering targeted messages with unique CTA, LinkedIn message ads are a boon to brands in 2020. The LinkedIn message ads campaign is a smart way to start...

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Twitter experiments its take on Instagram and Snapchat stories with the new 24 hours existing/visible Fleets that will change the way people used the platform. Managing director at Twitter India, Mr Manish Maheshwari was quoted saying: “India is important for Twitter since it is one of our largest and fastest-growing audience markets globally, we are excited to bring the Fleets to experiment to India and make it one of the first three countries in the...

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The authorised simulated cyber-attack on networks, software and computer systems to evaluate their security standards, debug threats & vulnerabilities is called penetration test that is more popularly known as ethical hacking. It majorly helps restricts attacks from malicious users that can exploit data, cause financial losses and create chaos. The advancement in technology these days has enabled ethical hackers to provide much quicker and dependable protection solutions. With brands venturing into social media, online spaces...

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As the social media networks bring in tons of news about the pandemic and its breakouts/contamination sources, it is becoming scarier to step out of the house. The graphs are barely flattening thereby increasing the lockdown days hence, making everything exhausting around us. Boredom, lethargy and very little brain exercise have made most of us mentally, physically and psychologically unhealthy. While work from home routines keep a major portion of our day occupied, web series,...

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With 330 million active monthly users, Twitter has a much serious audience base compared to that of Facebook, Instagram and Snapchat. While the other platforms stage a much wider, bigger, long-lasting scope for marketing brands, Twitter is challenging given its character limits & short span of visibility. Social media marketers have access to several insights, and data collection tools at their disposal to develop various marketing campaigns. They are available with free trials as well...

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Facebook ads have become a trusted medium for organizations across the world to increase exposure and generate traffic. The platform’s ad algorithm is flexible enough to help any business to reach its target audience.  However, when the costs for ad campaigns are going through the roof because of its global outreach, a marketer must look for ways to gain better results through those expenditures. We have come up with ways to lower the ad campaign...

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As we proceed towards battling the deadly COVID-19 virus with nation-wide lockdown, aspiring entrepreneurs are experimenting to help mankind in a million ways. While several Startups went downhill with the closure of major service/product markets and economy crash, few experts believe to see a certain boom in the same segment post lockdown. We may have a difference of opinion over this topic depending on the perception of news that we read or receive but factually...

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Leads are a set of people who express their interest in products or services a brand offers. Lead generation is the process of drawing these potential customers into leads and then go on to convert them to customers. A typical marketing funnel has four stages to build customer relation i.e. attract, convert, close, and delight. Facebook is a platform with 2.32 billion active users, which ensures the presence of users who can be latent buyers...

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Most social media platforms have their built-in analytics and insights to gather information related to the effective performance of the brand channels. There are several others that use third-party tools like google analytics to track the same details. Previously we have discussed several social media tools and techniques that assist marketers in improvising their brand image online. These tools have several functions and features that make social media marketing simpler as well as better. Along...

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The social media is in itself a universe for brands and businesses with the unrivaled opportunities that they have offered since their discovery. Digital media has paved the way for business houses with top-notch resources and technology that connects them to relevant communities in real-time. Despite the sudden spike in an influx of influencers, marketers still rely upon brand advocates. Brand advocacy on social media is a concept of an individual/group of people, particularly those...

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The mobile multimedia real-time messaging application has changed the way people communicated online. The texts, tweets, quotes changed into videos, gifs, and pictures with Snapchat that people used to keep each other updated. Capturing great moments in boomerangs and filtered videos makes communication as well as social media more interactive and engaging. Moreover, it allows people to snap and share media in real-time which makes it a great place for networks, brands, news, and businesses...

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Imagine the world without the internet during these times. It sounds impossible to most of us because we are now heavily dependent on the World Wide Web for information, entertainment, income, and much more. The ongoing pandemic has nearly shut the world, leaving everyone in the middle of emotional chaos and mayhem. Fortunately, there is YouTube with engaging video content to help us keep going with our life sanely. Surveys have proved that there is...

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A blog on Facebook barely need an introduction nowadays. It is normal to not be an active Facebook user but if you haven’t heard about this social media platform then, maybe you are extraterrestrial. Expected to cross the bar of 1.69 billion global users, Facebook has literally connected people from nooks and corners of the world. With such diverse audience and power to easily mould customer, brands pick the social media site for their major...

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Gardening is the other name for creativity in patience. Botanists and plant enthusiasts are passionate gardeners who would ensure utmost care for plants anywhere. Gardening can be either creating kitchen garden or patiently letting the blooms be the beauty of your home garden. At times it becomes frustrating as the tangerine shrub that you took care of like your own child would succumb to minor pest infestation. The lemon tree which took literally years to...

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Sentiment analysis is beyond measuring just the likes, comments and shares. It is basically contextual mining of content that recognises and provides subjective information to help brands understand sentiment of their audiences/consumers. Social media sentiment analysis is reading through people’s reaction, emotions, opinions and attitudes over any ad post, product launch or blog content. It is a systematically arranged method to extract the overall reactions and determine if they were negative, positive, neutral, biased, sarcastic...

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Knowing a brand’s audience preferences without the help of social media listening tools is as simple as baking the croquembouche with toasted praline marshmallows balanced on top. Yes! Difficult as the way you got that crocs-embrr-sui-quackquack (more gibberish) pronunciation. What marketers can’t achieve from wizards in long robe with a monk parakeet to read through the tarots & crystal balls, Social intelligence with technology gets it through. Honestly, that is where sensible as well as...

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It is not just for “Oops! I overcooked my chicken” posts anymore. Twitter is the display picture aka DP of our recent times, the global crises, new found recipes, economy fluctuations, brand partners, gateway to digital forums and even the Government’s public notice board. Confused about why would you ever need Twitter management tools when you really would prefer selling on other sites like Facebook and Instagram? If you were wondering about how a professionally...

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Statistics and numbers play a vital role in giving the right shape to a marketing idea or campaign. Knowing the what works with the audience, when and how matters a lot when a brand is planning to be regular on social media. Social media analytics tools are basically the guides that help us reach out the right audience at the most relevant time with the most accurate and engaging content. These tools are the necessities...

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With the increasing demand for updated information and data regarding legal amendments, acts and changes in law all around the globe, YouTube has seen exponential growth over the years. While the world faces extreme cases of conflict, damage and disease spreads, different governments bought in several changes to the legal hold in their respective nations. Reactions, actions, ideas and opinions varied in many ways that created different impact on how the law took care of...

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Nowadays Social media platforms are the best places to read a market, analyse demands and prepare strategies accordingly. There are multiple stages where brands and businesses prepare campaigns or polls to understand their audience better in order to serve them well. Facebook being the hub of all kinds of target market welcomes varied companies to express themselves on it. Brands interact with their relevant customers to expand the base and improve revenues. A poll on...

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Makeup YouTube channels are flooded with popular celebrities, expensive brands, views and money. The makeup and beauty community is one of the largest aggregation of creators and influencers that monetize their channels on the platform. Apart from the gaming segment, music and sports communities these makeup YouTube channels are some of the high earning popularly watched videos. The makeup artists and beauticians have come a long way in producing videos that are more professional these...

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Animal YouTube channels are beyond funny dog videos, weird species and never before incidents. They are dedicated towards much bigger and wider cause like animal abuse, saving the endangered species, conserving wildlife and exploring the animal kingdom. One can never get bored of watching the unknown islands with unheard of animal species and obviously cute puppies. There are many international and national organisations such as the International Animal Rescue, PETA, ifaw etc. that work for...

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The Snapchat Vs Instagram battle is becoming intense with each day as marketers make their way towards the best campaigns on social media platforms. Both the applications seem to be the right one for marketers and their brands to reach the right audience with appropriate content. Facts indicate a distinct line between marketing on either of these two platforms. They offer varied features and focus on different target groups that one can consider as a...

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Social media contest ideas and examples are all over the internet these days. Marketers have experimented with their brands and developed some fine examples for the future reference. If you have ever run any contest or are going to host one, then you must know that finding that one bait that grabs attention and engages audience is essential. The contest marketing segment has become slightly stagnant at this point of time as brands are repeating...

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As the world marches towards revolutionary changes in various segments to uplift life and living, doing things yourselves is a saviour in times of need. DIY YouTube channels are stages that provide content regarding doing things by oneself and that is surely exiting to watch and experiment later. There are emphatically hundreds of thousands of reasons why learning to do our own chores is better than depending on others and their businesses. Imagine the world...

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The information and knowledge imparting capabilities of the World Wide Web is incredible. There is barely anything that we will not find on the social media channels, platforms and sites. Right from live surgeries to maintaining a proper diet during certain disease or illness, the world’s largest video streaming platform has got you covered with its Medical YouTube channels. There are several resources with valid authentication and license to share material to assist students, researchers,...

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Do you run a firm? Are you spearheading a team involved in marketing and advertising? Well, then you must have someday asked your employees to rate & review products, services or even the workplace itself. When consumers, partners and other stakeholders share information as well as message of subjected organisation with their networks and associated forums, it becomes viral. The spread of vision and motifs of firms through word of mouth makes the company appear...

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Hotstar is a premium Indian over-the-top video streaming platform that belongs to a subsidiary of Star India which is wholly owned by The Walt Disney Company. The subscription VOD streaming service brand features some of the best series, movies and originals that are highly entertaining. Hotstar web series are host to a huge number of audience and have content that are some of the most viewed ones. The digital entertainment industry in India has been...

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Pictorial messaging has always helped us express our ideas more precisely and communicate effectively. Snapchat, the photo-messaging application not just assists in creating pictures and videos but also share with friends on the platform. With many new features, functional elements and regular upgrades it is important to understand how to use snapchat. The application works simply on time frames where when you receive a snap it opens for some limited time and disappears later. The...

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While I begin typing the first line of this blog, twitter has got over thousands of tweets on air. 8,847 per second to be more precise! Things move really fast on the social media platform where the average life span of each tweet is around 18 minutes. Developing a viable twitter marketing strategy is a must to ensure a complete success over digital marketing. Whether it is to create a buzz around your campaign, promote...

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In our previous blogs, we have discussed the steps to record podcast along with the best of the tools and techniques to assist audio content creators. Right from picking the proper hosting platform to cutting, trimming, editing and improvising records, podcasters have a lot to before the final launch. After learning several techniques and tools to create, edit and launch podcasts, it is important to know how to promote the same for greater reach. It...

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Wondering which is the best place to launch your recorded podcast? Well, there are plenty of podcast hosting platforms available for free and subscription based online. The task here is to pick the best one for your recorded content. Launching a podcast is not as simple as uploading audio records to iTunes or any other audio platform. Podcast hosting platforms are responsible for a series of results desired by the podcasters. Picking a media host...

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YouTube on January 6th of 2020, rolled out major changes in its privacy settings to secure digital experience for kids. The platform announced about bringing in these series of changes into its privacy column last September which got implemented now. YouTube was quoted on their blog, “Last September, we announced a series of changes to better protect kids and their privacy on YouTube and to address concerns raised by the U.S. Federal Trade Commission (FTC).” YouTube Studio...

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Anything to everything has a space of its own on the social media. Be it the picture of an egg or the political satire in form of memes with profound agendas, online they are all just VIRAL. These days it barely matters what went funny at your office desk and who was dozing at the national conference because they all eventually end up on social media platforms. It won’t be a mistake on my behalf...

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Eros Now is the subscription based entertainment streaming platform owned by Eros Digital that has made its place in the industry. With over 100 million subscribers on its site, Eros Now streams some of the finest content that are universally recognised for various reasons. It streams web series under a plethora of genres like thriller, comedy, Drama, biographies, romance and many other which would leave you in long lasting emotions & thoughts. Eros now not...

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While the world moved towards online web series, SVOD platforms like Netflix, Amazon Prime and Apple TV took over entertainment industry globally. Gone are the days when we would wait eagerly for that prime time show on television as you can watch them anytime and anywhere now. Several brands have come up with their originals and other series on their video streaming platforms that are highly engaging. Among all the top shot names in the...

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Right from sourcing information, compiling facts, writing that blog up to self-satisfaction and hitting publish button, Content creation is not an easy task. It takes right amount of expressions, writing skills, appropriate images, infographics and more assistance to ensure the blog is engaging, readable and capable of gaining views. Penning this from the perspective of a blogger and writer, content marketing tools are essential while creating content. They help write in a constructive manner and...

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Facebook has become a routine in our lives and we rarely notice the dominance of this platform these days. Right from comedy to politics, recipes to tutorials everything is effortlessly shared on Facebook and that is how it has become an integral part of everyone’s life today. Imagine if there was no Facebook how would you share your stories? How to know which event to attend? Where would you get all political news & gossips...

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With over 2.3 billion monthly active users, Facebook is the platform where business and brands can easily gather engagement and attention. Facebook provides the right stage for over 140 million + businesses to connect with their customers and audiences. Despite multiple options being available for marketers to make their companies visible and competent, they fall short of engagements and real interactions. As the engagement rates fall, marketers try posting more content but miss out on...

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Mark Zuckerberg in a 2019 Facebook report revealed that the average time spent by a person on Facebook, Facebook Messenger, and Instagram is around 20 minutes in a day, which means there is a massive opportunity for local businesses and brands to target the potential audience and increase brand awareness. Facebook has over 60 million local business pages, and to remain competitive on the platform, more and more businesses are relying on Facebook advertising to...

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“Content is king” is a renowned phrase in the digital marketing industry. Professionals dealing with online advertising, SEO and content marketing know the value of assembling appropriate content to attract audience. Uploading content is just not enough to make the brand visible because engagement depends on the amount of information and level of presentation. Readers, listeners, audiences in general always look for right information, attractive layouts, simple & understandable content. Creators and brands seldom get...

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The multi-billion dollar global sports industry is more significant than we can see, hear or discuss about. With the boom in social media platforms, sports industry (Football YouTube Channels) gets yet another stage to expand and generate revenue. Out of all the sports that we know about, football is that legendary subject which people talk about globally. The game has gained more feet with its associated presence on social media that helps it reach to...

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Hoichoi is a leading Bengali entertainment platform, owned and maintained by SVF Entertainment Pvt Ltd. Apart from focusing on Bengali language content worldwide, the platform hosts over 2000+ hours of Movies, Original Series, Music Videos, and more.  Exclusively, Original Hoichoi Web Series are both fictional and non-fictional and are highly famous among viewers. Hoichoi is currently available for Apple TV, Android, iOS, Amazon Fire TV, Android TV, and Roku. Here are some of the most popular...

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I consider myself as a cisgender ally of the LGBTQ community and totally acknowledge the fact that they still face discrimination. Majority of society, in the name of gender, sexual preference and other factors refuses to treat the community as an equal. And this societal behaviour is WRONG! Many movements, campaigns & strikes have taken to the streets to demonstrate real issues faced by the community yet voices go unheard. With the gradual boom in...

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People on YouTube each day watch over one billion hours of videos, and YouTube has millions of channels for nearly every interest.  Sometimes, taking a quick break from your chores to watch a short video on YouTube instantly boosts your mood, especially in the late hours of the workday. Every time you log on to YouTube, there are video clips as per your taste buds, and even before finishing watching the video, you get inspired...

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With a steady growth over the years, Podcasts are all over the world. There are over half a million active podcasts being consumed by a gradually expanding market worldwide. As millions of episodes get aired regularly in 100 different languages, Pod catchers are refining their programs and developing advanced tech to match the demands. If you discuss with podcast hosts and companies releasing episodes on how to promote a podcast, then you’d know that marketing...

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Today’s generation is opting for online purchases instead of spending their money on buying an item from a physical store. A majority of brick-and-mortar retailers and marketers are making their online presence. Around 30% of online shoppers make a purchase from a social media channel like Instagram, Facebook, Pinterest, Snapchat, Twitter, and a majority of these sales come from Facebook. For the same reason Selling on Facebook Marketplace is an opportunity to explore. Facebook is where...

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Let’s pretend it is 2005, you have come home for lunch and the television has got your favourite show on. You eat the yummiest home cooked meal while being entertained by the show. Old but definitely gold! Food always had this connection with watching a series or a show since a long time. Right from the “TV and lunch” to the “Netflix and chill” food culture has evolved while eating habits have changed. Healthy and...

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Facebook is not just about what’s happening this weekend or finding new friends; it’s also an incredible social learning platform. There are many educational Facebook pages out there that have been created as a resource to collect and share informational & educational knowledge. Educational Facebook pages offer courses, videos, latest trends, tutorials, and talks, which can be accessed from anywhere for free. The best thing about being on Facebook is the accessibility with which you...

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Making money online might seem difficult with the initial learning phases involved but the results are worth the perseverance. Were you trying to figure out ways to monetize your videos? It is good for businesses to keep a track of trending techniques to maximize resources and returns. Facebook Creator Studio has turned into a reliable space for new brands and companies to establish digital presence. Creator Studio on Facebook helps partners earning money on the...

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When it comes to social media marketing, Facebook still remains the undefeated champion even after more than a year of criticism over mismanagement of data and privacy concerns. With over 2.4 billion monthly active users, Facebook has a massive audience reach, which is impossible for any marketer to ignore. For business owners concerned about Facebook Business Marketing, Facebook has become one of the leading social media spots in terms of engagements, conversions, sales, and branding....

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As Facebook gradually turns into an active video browsing app for its users, YouTube has maintained its graph throughout time. Both the social media platforms are unarguably true blessings for digital creators. As we begin understanding the usability of these platforms along with their effectiveness on our content, YouTube Creator Studio Beta Vs Facebook Creator Studio is a necessary comparison. The creator studios bring together tools and techniques for effective channel as well as page management....

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In the modern-day digital society, video content has taken the top spot in marketing strategies of businesses and marketers are investing more time in incorporating this influential communication medium. Technological advancements, smartphones, and platforms like YouTube have made it much more accessible and affordable to create videos. If you do a random search on Google, you will surely get at least one video search return and that makes the video SEO so important. Videos have...