HomeCategoryLatest Blogs, News and Trends on Popular Digital Video Platforms | Vidooly

Most social platforms these days are shifting their focus towards video. In this section, we cover all the latest trends and updates on different online video platforms.
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YouTube needs no introduction to our readers; it’s our new TV. Founded by three PayPal employees, Chad Hurley, Steve Chen, and Jawed Karim in an office garage and later acquired by Google for more than $1 billion, YouTube today attracts 1.8 billion active monthly users from 90 countries to watch 100 million videos daily, making it the world’s second most visited website. YouTube has become the launchpad of talent and creativity, be it comedian, gamer, or vlogger...

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YouTube stops displaying subscribers count on channels and this to be turned into action from August 2019. If you have been part of live subscriber count wars and have cheered for your favorite YouTuber with all your enthusiasm, then that won’t happen ever again! Yes! YouTube would stop displaying subscribers counts on concerned channels from August 2019. Channels with 1000 and below subscribers are excluded from the list and will have their counts displayed as...

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Social media marketing holds a significant role in promoting brands. Marketers these days strategize the campaigns that ensure reasonable engagement rates at lower investments. Advertising online can be subdivided into many types, and their usage depends on: Audience targeted Type of service/product Type of engagement desired  Facebook ads strategy for musicians is popular amongst marketers in music industry, and utilizing it for promoting art is an excellent way of exposing talents to their respective fans....

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We at Vidooly came up with a comprehensive report on the Facebook video landscape in India. The report has an analysis of the top Facebook Pages from India that focus on online video for every month of 2019 divided into 10 different genres. JANUARY HEBBAR’S KITCHEN & YUM are the most viewed Food based Facebook pages for the month of January 2019. 2 FOREIGNERS IN BOLLYWOOD tops the list among top independent creators. ABP Live...

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When you become famous, being famous becomes your Profession Everyone wants to become famous by showcasing some unique art or talent they possess. But as we all know, climbing the ladder of success to become famous is not that easy and good things always take time. At the same time, the world has been witnessing a sea of changes across digital platforms where tech giants such as Facebook, Google & Microsoft are leading the race...

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The former Musical.ly that was taken over by ByteDance, a Chinese company in 2016 turned into becoming one of the most profitable and downloaded apps in the world. Now known by the name TikTok, this free app is a combination pack of the vines, Twitter, and Instagram. TikTok, with over 500 Million monthly users has surpassed the total download records of Instagram in the first half of its release. TikTok marketing strategy for business is...

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In India, there has been a rise in content creation & consumption on social media platforms and video platforms. With the rise of popular Youtubers and Influencers like Bhuvan Bam, Mostly Sane, Amit Bhadana, Kritika Kamra, Auditya Venkatesh and many more, there is no doubt that everyone is, now, aspiring to be like them. However, only the top and most popular influencers like the above mentioned names get the spotlight. What about micro influencers or...

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Bloomberg has revealed that Google has roped in 15 million subscribers across its music streaming apps YouTube Music and Google Play Music. The stated figure also includes free or promotional trials. Even though Google is still far behind its competitors, this is quite a remarkable progress considering that subscription-based media businesses have not picked up for Google that much. Spotify Technology SA hit 100 million paid subscribers which was announced recently by the company. On...

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Internet these days bring sufficient animal rescue reports, engaging dog cat birdy videos and cute paw doses. We have read, watched and got involved in such contents online and one would agree that animals are directly dominating a lot of spaces online. There have been NGO’s and companies that work towards conserving the wild and reviving animals. Domestic and street animals receive discrimination despite continuous efforts from such animal activists and groups. Social media platforms...

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In a major shift in its original content strategy, YouTube has officially announced that it is making all the original series and specials on the Google-owned platform available for free viewing. In its 8th annual Brandcast event, YouTube’s Chief Business Officer Robert Kyncl declared that it’s altering its approach towards YouTube Premium originals which will now be made available for free and ad-supported content. Prior to this, all original shows were available for users of...

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Taylor Swift is back with a bang! The pop and country music artist just released her latest single “Me!” in collaboration with Panic! At the Disco frontman Brendon Urie along with the music video on YouTube. She’s making headlines after YouTube tweeted to declare that the music video had grossed 65.2 million streams within the first 24 hours of release on April 26th. With 65.2 million views, congratulations @taylorswift13 + @taylornation13 on breaking the record...

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After a long spell of speculation, Facebook has finally confirmed that the social media giant is working on an artificial intelligence-based digital voice assistant which is set to compete with Amazon’s Alexa, Apple’s Siri and Alphabet’s Google Assistant. Facebook’s efforts towards an AI based voice assistant is being implemented to serve across all augmented reality/virtual reality products of the company encompassing Portal & Oculus. Facebook had been known to have worked on an AI assistant...

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In the late few years, YouTube has earned the optimum level of popularity all around the globe. Not only as the platform with the most diverse range of videos and the highest number of viewers, YouTube has emerged as a platform that has leveraged the video creators to stream their videos and reach the millennials and also earn a skyrocketing amount of money! The scope of earning that YouTube offers is an inevitable and lucrative...

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Gone are the days when learning was just restricted to brick and mortar, where students had to go and pay a handsome amount of money to take learnings from a good teacher. We all remember the time just before the commencement of our sessions when we had to stand in long queues outside a bookseller’s shop and where books used to get sold even before the queue ended. Learning was never easy!! But in the...

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YouTube, owned by internet giant Google, has revealed an important statistic regarding the mushrooming growth of online video at its annual flagship event, Brandcast. CEO Susan Wojcicki revealed that India is YouTube’s largest and fastest growing market, as per data released by ComScore till January 2019. With a whopping 265 million monthly active users, India has left behind the U.S. to rise as the uncontested winner in the YouTube race. Susan Wojcicki further added, “YouTube...

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Have you ever moved away from a website because it took too much time to load? Ever chosen a faster website over a slower one? You’re definitely not alone. When it comes to the elements to a robust digital marketing campaign, we give higher priority to the design factor, ad targeting or conversion rate optimization. But there’s another angle that we should not forget and that is the website speed. Website visitors these days don’t...

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Facebook removes ad targeting options to restrict any kind of discriminatory targeting in certain categories. According to the announcement made by the company, advertisers on the social media platform will no longer be able to implement age, gender and ZIP code targeting for housing, employment and credit ads.  This has come after a settlement on lawsuits filed by National Fair Housing Alliance, the Communications Workers of America against Facebook for discriminatory practices. The company will...

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“I have a dream and it’s not to own a condo or cruise. My dream is to see every slumdog with a shoe” – Divine This quote by Vivian Fernandes a.k.a Divine is a sharp contradiction to what Indian hip hop has been traditionally associated with. There was a time not long ago that Indian hip hop conjured up an image of Honey Singh rapping about the ‘Blue Eyes’ or ‘Brown Rang’ of ladies who...

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After its launch in India, Spotify is now available in 79 countries, and as of March 2019, i.e., after launching in India, YouTube Music is available in 43 countries. YouTube Music vs. Spotify is not just expansion but these two players are moving towards  head-on-collision to mark their territories and what’s specific about India is that Spotify users who do not have a subscription can play music on demand on mobile and there are specific...

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Facebook is a marketer’s favourite! More than 2.2 billion people are using Facebook and about 96% of social media marketers all over the world believe that Facebook’s ROI is the best. The platform is not just a way to connect with friends or colleagues, it’s a great way to be able to sell your products or create brand awareness. Sponsored content is another fresh and effective way to reach your target audience on Facebook. Let’s...

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Facebook now enjoys 2.23 billion users logging in every month. Not to forget that Facebook video has become a rage in recent times. According to the latest statistics, 71% of people have increased online video viewing just within the last year. Combined with these statistics, the love for food amongst the online audience is taking food-related content to the next level. People are largely turning to social videos for recipes, tips & tricks and kitchen...

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YouTube’s monthly user base in India has reached 225 million as it completes 10 years of presence in our country. India has been on YouTube’s radar for the past two years as we have risen as the most engaged market in the world for the video-sharing platform. It’s interesting to note that currently, a whopping 460 Indian YouTube channels have crossed the 1-million subscriber mark, as against just 2 channels two years ago. 51 more...

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Are you working on a YouTube channel? Are you a Vlogger or Making Videos on YouTube? Yeah! That’s great, you don’t need to worry about promoting your YouTube videos on any other social media. Here we have amazing ways through which you can promote your YouTube videos on Instagram. Social media is the platform where everyone need to promote their content, businesses of different type like board games land, youtube videos, and real-life industry projects. There...

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There are several reasons for us to sleep properly. For beginners, sleeping well is associated with memory and learning. By lacking a proper sleep you put yourself at a risk jeopardizing your own safety. If you don’t sleep well during the night you will most likely feel drowsy in the day. Directly, this may affect how well you can drive a car or run heavy machinery and may yet still induce you to make small...

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Do you love coffee, as much as me? Can’t get enough of the different flavors, roasts, and grinds? If this sounds like you, head on over to YouTube, to watch and subscribe to your new favorite youtube channel of coffee. There are is a different youtube channel, for everyone to choose from. It all depends on what your are looking for. Is it how people make their coffee, where they buy it, who they drink...

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Food content is now one of the most sought-after categories on YouTube. Come to think of it, you loved that white-sauce pasta you had at that cozy cafe you went to with your friends. You want to recreate that recipe at home for your family. Wouldn’t you instinctively turn to YouTube to search for the recipe? You’re not alone as the online video audience is increasingly turning to Food channels on YouTube for cooking tips...

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Each day, video content is being consumed with vigour! People are generating billions of views and watching billions of hours of content on the video-sharing platform. But there are some content categories that rule the audience’s hearts and minds more than the others. You must have come across various categories of video content such as unboxing, product reviews, music, DIYs, and much more. As the new year begins, let us find out the top 10...

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YouTube has emerged as the top destination for internet users worldwide. If you go by the numbers, YouTube currently has about 1 billion users spread across 91 countries and 80 languages. One billion hours of content is watched daily on the video-sharing platform. Combine it with the fact that there’s no concrete competition to YouTube and that makes it the king of video content. Download Vidooly’s annual report on YouTube India by clicking the link...

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The world of YouTube provides its audience content in all and every form. One category that attracts a major chunk of eyeballs on the platform on a daily basis is News content. All the top News Broadcasters in India have now taken the plunge into digitizing their news broadcasts simultaneously on YouTube, in order to keep their digital audience abreast with all that is happening in the country and the world across various topics. Download...

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Facebook has recently announced the launch of the new service which is to be called Dating. Unlike other similar services, users do not have to download any apps, as the service will be built into the main application of the social network. However, as of now, the service is still being tested. Users must create a profile and answer some questions about themselves – in addition to standard information about their interests, the application will...

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Happy New Year 2019 to everyone. It’s that time of the year to have a re-wind of 2018 in terms of most viewed videos in all categories on YouTube India. This blog contains the list of Top 20 Ads on YouTube in 2018 from brands across industries. The video are ranked based on the yearly viewership starting from the lowest to highest. It also contains other metrics related to engagements such as likes, dislikes, viewership,...

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Apart from the content and the title of the video, a thumbnail forms an integral part that compels you to click. You may have invested a lot of time for the actual content like animation, scripting or audio effects, but if you can’t come up with a catchy thumbnail, you’ll be losing out on a lot of views. Thumbnails are equally important when it comes to social video. This article will focus on how you...

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As video content continues to be on the rise across the web, all social media platforms are adapting to it by providing the users with enhanced features for videos to thrive. Facebook is one such platform too as they have majorly shifted their focus towards videos on the platform. As publishers of various kinds have started pumping video content on Facebook, a statistic that 85% of videos on Facebook are watched without sound has been...

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Facebook has made multiple changes to its Edge Rank algorithm since its inception. But it’s the last update that became a headache for Social Media Marketers worldwide. The recent update reduced the organic reach to almost 1-2% of followers and gave more focus to Facebook Ads. This meant social media marketers had to up their ad game on Facebook to make any sort of buzz in the platform. Further, more updates to the algorithm are...

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Putting baby steps in the world of computing, coding or Software industry? Are you an aspiring programmer or see yourself as a leading coder in a software MNC in near future? Then this blog is a must read for you. We all know that YouTube has been the savior for many students and professionals in getting their doubts cleared or for any additional tips and tricks related to any particular computing language. Engineering students from...

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If you are an avid YouTube user, you must have seen the platform recommend your suggestions for a variety of videos for you to watch on the homepage. This is how the platform exposes you to other artists which you are unaware when it comes to music content. Over the past few years, Latino/Spanish artists have started making major waves. Their community is growing, there are more cross-cultural collaborations and people are absolutely loving their...

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Video has been the most engaging form of content in Social media. Video content also has seen the most changes and updates for online video industry than any other form of content. Vertical videos which once were counted as low-quality video content, have now emerged as one of the most engaging video formats in online video platforms. From stories to native video posts and Facebook video ads, a Vertical video is ruling every video format...

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YouTube videos with black bars became a problem in 2008 when YouTube switched to a widescreen mode. Although it was a beneficial move as the video player became bigger, it left a lot of videos with horizontal or vertical black bars. That isn’t a very pleasant viewing experience for anyone. The video will look something like this. If you want to fix this problem, you don’t have to edit your video again to re-upload. That...

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Video is turning into the next big thing! And YouTube is undoubtedly the hub of all video content in the world. Approximately, 5 billion videos are watched on YouTube everyday and 300 hours of content is uploaded on the platform. So, it’s important to tap into the power of video content for your brand or even as an individual content creator. As you can fathom the volume of content on YouTube by these stats, it...

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In November 2017, YouTube rolled out its new feature called ‘Reels’ which was basically the platform’s take on the Stories feature which is now available on almost all the top social media platforms. This rollout was YouTube’s attempt to take them further than a video hosting site and add furthermore elements of social networking. In June 2018 at the biggest digital video convention VidCon, YouTube renamed this feature simply as “YouTube Stories”. It was also...

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A major change in the way that ads are served on YouTube may be on its way as the platform is now testing a brand new format called ‘Ad Pods’ which is basically stacking of two ad spots which are meant to be served back-to-back either before, during or after the video. According to YouTube’s research regarding this new format test – “we learned that fewer interruptions is correlated with better user metrics, including less...

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In a world of peace & love, Music would be the official Language Music is amongst the few inventions of humankind which is liked by everyone irrespective of age, gender, income group, location etc. It has been an integral part of human life from early civilizations to troubled war times during the world wars to the 21st-century information age. Even Adolf Hitler made music a part & parcel of his life. With time music has...

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Online Gaming has moved on from a source of entertainment & relaxation to a full-time career where professional gamers give themselves a chance to earn a six figure income or become a gaming influencer or gaming ambassador for any gaming equipment or trending online games. This blog is a complete guide to Social Media promotion for Online Gaming. Announce yourself in social media in style. Early Gamers- The Transition Such has been the growth of...

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Facebook has an active user base of 2.27 Billion+ users (June’18 Data), more than the human population of many countries. With such a staggering audience base the priority of Facebook shifted to increasing the revenue from Facebook ads rather than user-generated engagement from profiles. This downfall of organic reach by Facebook led to the rise of Facebook groups, which became a very important part of any Facebook Marketing campaign or Facebook community building by businesses...

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A total combined active user base of 3.30 Billion+ users, Facebook & Instagram are definitely the stallions in the Social Media Market place. Even though both have their own advantages but when it comes to the technicalities both are different in their own form. Facebook is a complete 360 degree package for any brand/company where as Instagram is all about visual representation.   Instagram was acquired by Facebook in the year 2012 for a whopping...

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On September 26th, 2007, MSN Video/Live Search Video was launched by Microsoft. Later on June 1st, 2009, it was rebranded as Bing Video Search. The service works as a search engine that enables the users to browse and view videos across various websites on the web. In this blog, we will discuss what Bing Video Search is all about, its features and a better understanding of it against other search engines out there. What is...

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The battle continues! YouTube is set to be conquered by a Bollywood music label, T-series. T series subscribers are helping the brand win the subscriber war. PewDiePie has been the uncontested king of YouTube for the last 5 years now and boasts of a 70 million subscriber base. However, T-Series is gearing up to take the throne and the subscriber war has been the talk of the town lately. T series vs PewDiePie : What...

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YouTube has come a long way from 2005 to till date, from just a video of its founder titled Me at The Zoo to millions being uploaded and watched daily. The journey has been great and inspiring so are its founders and the content creators uploading videos in YouTube, a.k.a YouTubers. YouTube is just not about videos uploads but also a regular source of income for many creative people around the world. Known worldwide as...

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Did you know that “Despacito” by Luis Fonsi, ft. Daddy Yankee is the most viewed YouTube video in the world? It has garnered 5 billion views so far. No wonder, there’s a music video on the top of that list as official music videos are one of the most consumed video content on the internet. However, if you are an artist in the music space, how do you promote music videos on YouTube? How do...

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One of the reasons why we’re all so addicted to YouTube is because it has nearly perfected the algorithm to get you to watch videos on the platform which didn’t even exist a few minutes ago as well as the ones which its sure you’ll be interested to watch. It surely isn’t a surprise to know that one billion hours of YouTube video content is watched by people all around the world on an average...

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Unless you are only using your YouTube channel to upload videos so only you or your family and friends can watch them chances are you want others to enjoy them too. And you want to know that they did by gathering ‘likes’, or thumbs up on each of your masterpieces. After all, you have a voice, you are sharing your talents, opinions or sills with others so knowing others have watched and enjoyed it is...

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YouTube has become a giant platform for online video streaming. According to Onmicore, there are more than 1.9 billion users who consume YouTube on a monthly basis with over 5 billion videos watched every day. YouTube is an excellent platform for not only users to look for the desired content but also for the creators to showcase their talent to the diverse audience. Running advertisements on your videos is one of the most widely used...

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Video marketing has been growing in popularity to both marketers and buyers. It can no longer be ignored. Unfortunately, most small businesses are not familiar with how YouTube, the largest video platform on the internet, works. However, one can always learn. Here are ten reasons that will get you more interested in using YouTube for remarketing your business. Video Marketing is Growing Video as a form of marketing is growing in comparison with written content....

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Video content is a powerful SEO tool. An informative video that has compelling content and entertainment value demand more attention today than an article post. And when you talk about video content, the only name that pops up in mind is YouTube and its phenomenal success over the years. Going by the records and statistics, YouTube already enjoys a monthly user base of 1.5 million. And the count is increasing per day. Also, YouTube content...