Facebook ads have become a trusted medium for organizations across the world to increase exposure and generate traffic. The platform’s ad algorithm is flexible enough to help any business to reach its target audience. However, when the costs for ad campaigns are going through the roof because of its global outreach, a marketer must look for ways to gain better results through those expenditures. We have come up with ways to lower the ad campaign...
Leads are a set of people who express their interest in products or services a brand offers. Lead generation is the process of drawing these potential customers into leads and then go on to convert them to customers. A typical marketing funnel has four stages to build customer relation i.e. attract, convert, close, and delight. Facebook is a platform with 2.32 billion active users, which ensures the presence of users who can be latent buyers...
A blog on Facebook barely need an introduction nowadays. It is normal to not be an active Facebook user but if you haven’t heard about this social media platform then, maybe you are extraterrestrial. Expected to cross the bar of 1.69 billion global users, Facebook has literally connected people from nooks and corners of the world. With such diverse audience and power to easily mould customer, brands pick the social media site for their major...
Nowadays Social media platforms are the best places to read a market, analyse demands and prepare strategies accordingly. There are multiple stages where brands and businesses prepare campaigns or polls to understand their audience better in order to serve them well. Facebook being the hub of all kinds of target market welcomes varied companies to express themselves on it. Brands interact with their relevant customers to expand the base and improve revenues. A poll on...
Facebook has become a routine in our lives and we rarely notice the dominance of this platform these days. Right from comedy to politics, recipes to tutorials everything is effortlessly shared on Facebook and that is how it has become an integral part of everyone’s life today. Imagine if there was no Facebook how would you share your stories? How to know which event to attend? Where would you get all political news & gossips...
With over 2.3 billion monthly active users, Facebook is the platform where business and brands can easily gather engagement and attention. Facebook provides the right stage for over 140 million + businesses to connect with their customers and audiences. Despite multiple options being available for marketers to make their companies visible and competent, they fall short of engagements and real interactions. As the engagement rates fall, marketers try posting more content but miss out on...
Mark Zuckerberg in a 2019 Facebook report revealed that the average time spent by a person on Facebook, Facebook Messenger, and Instagram is around 20 minutes in a day, which means there is a massive opportunity for local businesses and brands to target the potential audience and increase brand awareness. Facebook has over 60 million local business pages, and to remain competitive on the platform, more and more businesses are relying on Facebook advertising to...
I consider myself as a cisgender ally of the LGBTQ community and totally acknowledge the fact that they still face discrimination. Majority of society, in the name of gender, sexual preference and other factors refuses to treat the community as an equal. And this societal behaviour is WRONG! Many movements, campaigns & strikes have taken to the streets to demonstrate real issues faced by the community yet voices go unheard. With the gradual boom in...
Today’s generation is opting for online purchases instead of spending their money on buying an item from a physical store. A majority of brick-and-mortar retailers and marketers are making their online presence. Around 30% of online shoppers make a purchase from a social media channel like Instagram, Facebook, Pinterest, Snapchat, Twitter, and a majority of these sales come from Facebook. For the same reason Selling on Facebook Marketplace is an opportunity to explore. Facebook is where...
Facebook is not just about what’s happening this weekend or finding new friends; it’s also an incredible social learning platform. There are many educational Facebook pages out there that have been created as a resource to collect and share informational & educational knowledge. Educational Facebook pages offer courses, videos, latest trends, tutorials, and talks, which can be accessed from anywhere for free. The best thing about being on Facebook is the accessibility with which you...
Making money online might seem difficult with the initial learning phases involved but the results are worth the perseverance. Were you trying to figure out ways to monetize your videos? It is good for businesses to keep a track of trending techniques to maximize resources and returns. Facebook Creator Studio has turned into a reliable space for new brands and companies to establish digital presence. Creator Studio on Facebook helps partners earning money on the...
When it comes to social media marketing, Facebook still remains the undefeated champion even after more than a year of criticism over mismanagement of data and privacy concerns. With over 2.4 billion monthly active users, Facebook has a massive audience reach, which is impossible for any marketer to ignore. For business owners concerned about Facebook Business Marketing, Facebook has become one of the leading social media spots in terms of engagements, conversions, sales, and branding....
As Facebook gradually turns into an active video browsing app for its users, YouTube has maintained its graph throughout time. Both the social media platforms are unarguably true blessings for digital creators. As we begin understanding the usability of these platforms along with their effectiveness on our content, YouTube Creator Studio Beta Vs Facebook Creator Studio is a necessary comparison. The creator studios bring together tools and techniques for effective channel as well as page management....
Facebook reactions are a nuanced way through which each user to express their sentiments on posts. Being used for over 300 billion times in the beginning of its launch, Facebook reactions are still in trend. After continuous requests and feedback from regular Facebook users to add a “dislike” button for better expression, the team came up with five new emoticons. These are “Love”, “Haha”, “Wow”, “Sad”, “Angry”. These reactions improve user experience and sort out...
Video content is ruling 2019 and has become the key to digital marketing success for brands looking to boost online reach and growing their business over the internet. Video content has seen a remarkable growth in social media in recent years. Finding an audio to acquaint with your video can sometime be cumbersome and that is why we have prepare a list of Top 12 Websites to help you in your pursuit to Find Free...
Facebook, with over 2.23 Billion monthly active users, is an ocean full of just the right customers for your business. For all brands and creators looking to expand their business and be visible in the densely crowded market, Facebook is a blessing. Targeting specific customers, customizing audience, creating look alike audience and tapping into fresher markets is easier with Facebook business. Knowing how to create a Facebook business page brings along a lot of unexplored...
Video marketing is nothing new now and it is undoubtedly an essential part for an effective marketing strategy. In today’s hectic schedule, people prefer watching a two-minute video rather than 15 minutes reading of the same information. This time, we have brought to you, a complete guide on the Best time to post videos on Facebook so that you can easily amplify your reach. The easy-to-digest format of the video is taking over digital marketing, with...
Earlier, we shared a blog on how to integrate Instagram on Facebook Creator studio and also shared on how to add free tracks and sound effects to your video using Facebook Sound Collection available in Creator Studio. This time, we will give a brief explanation of Creator Studio’s other features namely, Facebook Rights Manager and Facebook Content Library. Facebook Creator Studio has been here for a while now, and we all know how it is...
Music is one of the most essential components of any project, advertising, or even any video ads for social media. The right soundtrack spices up an ordinary video, making it more exciting and immersive. For video creators, choosing the right soundtrack is a key to convey the intended message to viewers by using different music genres for different emotions. For the same reason, we have brought to you a guide on How to use Facebook...
Indian web Television thriller and the first Netflix original series in India, Sacred Games, starring Saif Ali Khan, Nawazuddin Siddiqui and Radhika Apte in lead roles, is based on Vikram Chandra’s 2006 novel, Sacred Games. Today, we will not only talk about Sacred Games 2 but will also list the key points of SacredGames2 Hashtag Analysis on Instagram, Facebook, YouTube & Twitter. So let’s start. Attention this content is 100% spoiler FREE. Aham Brahmasmi The...
Last year, Facebook began testing its Facebook Fan Subscription feature to help creators make money and monetize their original content on Facebook. Facebook Fan Subscription, a Patreon-like Fan subscription service, allowed creators to offer a $4.99 monthly subscription to their Facebook fans in exchange with perks such as opt-in supporter badge and access to exclusive content. During the test period, Facebook will not take any revenue share for itself, but Apple and Google will take the...
Facebook Creator Studio, which was initially rolled out to Facebook Page Admins, gave creators a tool to effectively manage and publish content on Facebook. For the same reason, we have bought to you this guide which will help you to connect Instagram to Facebook Creator Studio. Earlier this year, Facebook announced plans to merge Instagram, Facebook Messenger, and Whatsapp to allow cross-platform messaging. Now, Facebook has integrated Instagram into Creator Studio to post, manage, view insights, and...
We all very well know how effective advertising can be, and we also know about how Facebook and Google Ad campaigns still have advantages over influencer marketing. Facebook specifically presents to us with an ample volume of people from various demographics and gives a chance to segregate the audience by applying filters to it. Whether you are a shopkeeper, an analytics firm, eCommerce giant or stockbroker, Facebook will be holding a large chunk of your...
Cuisine in India is as varied & diverse as the regions of the country and its people. Each destination has an enviable rage of culinary delights which promise a veritable gastronomic experience. These recipes are redolent of the climate of a particular region and is also heavily influenced by religious and cultural choices. Due to such diversity in Indian cuisine, many Indians and foreigners don’t have a clear understanding on how to make these complex recipes....
After the launch of its Live streaming service in 2016, Facebook has come a long way. As per stats of the 2019 first quarter, 35% of the creators have used the Facebook Live Streaming feature to get connected with their audience. This guide is not just about How to Live Stream on Facebook, but to help you gain engagement and mark a branded presence through top Facebook Live topic ideas for marketers & content creators....
Social Media is going crazy with the latest celeb-loved and viral internet challenge, The Bottle Cap Challenge. As the #bottlecapchallenge seems to be trending, we at Vidooly, did a Bottle Cap Challenge Hashtag Analysis for you. Until now, most of you must have already tried your legs and hands in kicking random bottles, but it is not that easy as it seems and yes, it’s quite a task. Thanks to Taekwondo instructor and fighter, Farabi Davletchin,...
In the year 2016, Facebook launched their live video streaming service, Facebook Live, that lets anyone using Facebook broadcast live videos out to their audience either from individual Facebook profile or company page. Last year, the number of Facebook live streaming reached 3.5 million counts, and in the first quarter of 2019, 35% of online marketers have already used Facebook live to connect to their audience, according to Facebook. This guide on How to Live Stream...
Integrating social media accounts with websites and Apps is the latest trend in the field of web designing. Wouldn’t the whole process of creating usernames and passwords for your website get simplified when users can easily connect to your website with their Facebook credentials? Enabling Facebook Login for WordPress website helps you in targeting your website visitors more effectively on Facebook. Also at the same time, it brings a wealth of information about the user...
2.38 billion active users on Facebook, that’s more than the population of many small countries combined. Facebook might be getting slow with lower engagements and reach, much to the dismay of brands and content creators but still, their very existence in this platform is a must to market their own content and products to a wider audience. Amidst all these complains and chaos, many brands and content creators have found a hack to ensure their...
Facebook audience network brings joy to mobile gaming publishers & developers now! They can now advertise globally while balancing gaming experiences, thus monetizing the mobile games they develop. In 2018, over 1.5 times improvement was seen in the total number of active gaming publishers on Facebook Audience Network. It set an example for the effectiveness of the tool developed along with relevant ads from the global Facebook advertisers. Users can now utilize the tool to...
Most of our readers who will be going through this article will be most probably well aware of Facebook Business Manager, and most of them may have used it lately. Well, if you haven’t, its time to start using Facebook Business Manager. Here, we have explained everything about the Business Manager, from setting up your account to placing your first ever ad What is Facebook Business Manager? Facebook Business Manager allows advertisers to manage all...
Social media marketing has changed the way people advertised and managed their target markets. Business houses use the different types of media platforms online to ensure maximum reach and higher conversion rates. Facebook lookalike audiences are tools that are developed using Pixels and software kits to analyze and segment out preferable users. Growing digital business requires proper tools & techniques to ensure your campaigns reach the correct group of audience at the right time. The...
Facebook Travel Ads have certainly made advertising on Travel and Tourism industry much easier than ever. It is more of a systematically designed dynamic tool that aids in advertising travel goals. The technique has already helped many tourists and travellers get their tour guide. The advertisers did great business besides exponential growth using Facebook Travel Ads. Blooming village sides, picturesque mountain tops, cosy cafes, perfect Instagram-able meals and crystal clear oceans – everything has an...
Social media marketing holds a significant role in promoting brands. Marketers these days strategize the campaigns that ensure reasonable engagement rates at lower investments. Advertising online can be subdivided into many types, and their usage depends on: Audience targeted Type of service/product Type of engagement desired Facebook ads strategy for musicians is popular amongst marketers in music industry, and utilizing it for promoting art is an excellent way of exposing talents to their respective fans....
We at Vidooly came up with a comprehensive report on the Facebook video landscape in India. The report has an analysis of the top Facebook Pages from India that focus on online video for every month of 2019 divided into 10 different genres. JANUARY HEBBAR’S KITCHEN & YUM are the most viewed Food based Facebook pages for the month of January 2019. 2 FOREIGNERS IN BOLLYWOOD tops the list among top independent creators. ABP Live...
The former Musical.ly that was taken over by ByteDance, a Chinese company in 2016 turned into becoming one of the most profitable and downloaded apps in the world. Now known by the name TikTok, this free app is a combination pack of the vines, Twitter, and Instagram. TikTok, with over 500 Million monthly users has surpassed the total download records of Instagram in the first half of its release. TikTok marketing strategy is the talk...
In India, there has been a rise in content creation & consumption on social media platforms and video platforms. With the rise of popular Youtubers and Influencers like Bhuvan Bam, Mostly Sane, Amit Bhadana, Kritika Kamra, Auditya Venkatesh and many more, there is no doubt that everyone is, now, aspiring to be like them. However, only the top and most popular influencers like the above mentioned names get the spotlight. What about micro influencers or...
After a long spell of speculation, Facebook has finally confirmed that the social media giant is working on an artificial intelligence-based digital voice assistant which is set to compete with Amazon’s Alexa, Apple’s Siri and Alphabet’s Google Assistant. Facebook’s efforts towards an AI based voice assistant is being implemented to serve across all augmented reality/virtual reality products of the company encompassing Portal & Oculus. Facebook had been known to have worked on an AI assistant...
Have you ever moved away from a website because it took too much time to load? Ever chosen a faster website over a slower one? You’re definitely not alone. When it comes to the elements to a robust digital marketing campaign, we give higher priority to the design factor, ad targeting or conversion rate optimization. But there’s another angle that we should not forget and that is the website speed. Website visitors these days don’t...
Facebook removes ad targeting options to restrict any kind of discriminatory targeting in certain categories. According to the announcement made by the company, advertisers on the social media platform will no longer be able to implement age, gender and ZIP code targeting for housing, employment and credit ads. This has come after a settlement on lawsuits filed by National Fair Housing Alliance, the Communications Workers of America against Facebook for discriminatory practices. The company will...
Facebook is a marketer’s favourite! More than 2.2 billion people are using Facebook and about 96% of social media marketers all over the world believe that Facebook’s ROI is the best. The platform is not just a way to connect with friends or colleagues, it’s a great way to be able to sell your products or create brand awareness. Sponsored content is another fresh and effective way to reach your target audience on Facebook. Let’s...
Facebook now enjoys 2.23 billion users logging in every month. Not to forget that Facebook video has become a rage in recent times. According to the latest statistics, 71% of people have increased online video viewing just within the last year. Combined with these statistics, the love for food amongst the online audience is taking food-related content to the next level. People are largely turning to social videos for recipes, tips & tricks and kitchen...
Facebook has recently announced the launch of the new service which is to be called Dating. Unlike other similar services, users do not have to download any apps, as the service will be built into the main application of the social network. However, as of now, the service is still being tested. Users must create a profile and answer some questions about themselves – in addition to standard information about their interests, the application will...
Apart from the content and the title of the video, a thumbnail forms an integral part that compels you to click. You may have invested a lot of time for the actual content like animation, scripting or audio effects, but if you can’t come up with a catchy thumbnail, you’ll be losing out on a lot of views. Thumbnails are equally important when it comes to social video. This article will focus on how you...
As video content continues to be on the rise across the web, all social media platforms are adapting to it by providing the users with enhanced features for videos to thrive. Facebook is one such platform too as they have majorly shifted their focus towards videos on the platform. As publishers of various kinds have started pumping video content on Facebook, a statistic that 85% of videos on Facebook are watched without sound has been...
Facebook has made multiple changes to its Edge Rank algorithm since its inception. But it’s the last update that became a headache for Social Media Marketers worldwide. The recent update reduced the organic reach to almost 1-2% of followers and gave more focus to Facebook Ads. This meant social media marketers had to up their ad game on Facebook to make any sort of buzz in the platform. Further, more updates to the algorithm are...
Video has been the most engaging form of content in Social media. Video content also has seen the most changes and updates for online video industry than any other form of content. Vertical videos which once were counted as low-quality video content, have now emerged as one of the most engaging video formats in online video platforms. From stories to native video posts and Facebook video ads, a Vertical video is ruling every video format...
In a world of peace & love, Music would be the official Language Music is amongst the few inventions of humankind which is liked by everyone irrespective of age, gender, income group, location etc. It has been an integral part of human life from early civilizations to troubled war times during the world wars to the 21st-century information age. Even Adolf Hitler made music a part & parcel of his life. With time music has...
Facebook has an active user base of 2.27 Billion+ users (June’18 Data), more than the human population of many countries. With such a staggering audience base the priority of Facebook shifted to increasing the revenue from Facebook ads rather than user-generated engagement from profiles. This downfall of organic reach by Facebook led to the rise of Facebook groups, which became a very important part of any Facebook Marketing campaign or Facebook community building by businesses...
A total combined active user base of 3.30 Billion+ users, Facebook & Instagram are definitely the stallions in the Social Media Market place. Even though both have their own advantages but when it comes to the technicalities both are different in their own form. Facebook is a complete 360 degree package for any brand/company where as Instagram is all about visual representation. Instagram was acquired by Facebook in the year 2012 for a whopping...
Historically, both marketers and publishers have been able to reap great results from branded content. This unique collaboration leads to the creation of an engaging dialogue with potential customers and eventually drives meaningful interactions which is much more effective than outright advertising. A branded content campaign is deemed to be effective when the quality of content is high and the publisher’s high-quality user base has a genuine response to the campaign. Social media platforms like...
In today’s booming digital age, a brand’s social media strategy is incomplete without having leveraged the power of Facebook Advertising. With constant alternations in the Newsfeed algorithms of Facebook, it is becoming imperative for brands to use Facebook Ads in order to reach a wider audience. Therefore, paid advertising on Facebook is one of the most immediate ways of getting instant attention to your content. In order to get you started with Facebook Advertising, we...
Facebook has grown from a social networking platform into a valuable marketing tool. Today, businesses across the world have started targeting the huge user base of over a billion — the first social media platform to achieve this milestone — for the promotion of their products and service. It has become one of the leading platforms for digital advisement globally. It is also one of the preferred mediums across all industries due to the user...
Last Christmas, my dad told me about this travel package ad he found online that followed him around the internet. “I saw this ad three to five times on Facebook yesterday, so I thought this is the best deal on the internet right now,” he said, after buying the deal for which he got pretty excited. When he told me about all his decision factors that made him click the CTA button of that “Make...
Virtual reality headsets, introduced about five years ago, have so far shown that there is a definite trend towards 360/180* videos where VR users can immerse themselves into a different world or some gameplay. Since launching 360 videos on Facebook in 2015, Facebook Inc.’s Oculus stole the spotlight by mixing social media and 360* video experience together. With the help of this, creators, publishers, and advertisers were able to use this immersive format in many...
Facebook is a great place for creative people to learn about varied crafts, get inspiration and keep up to date with what other lovers are doing. Photography is one such art form that has emerged as one of the top interests among the Facebook audience over the years. Some pages stand out more than others considering the quality and range of content they offer. There are a heap of great photographers on Facebook who have...
