HomeCategoryLatest Blogs, News and Trends on Popular Digital Video Platforms | Vidooly

Most social platforms these days are shifting their focus towards video. In this section, we cover all the latest trends and updates on different online video platforms.
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Is uploading videos on YouTube and later sharing on all other social platforms enough for your company or organization to actively participate when it comes to social media marketing? The answer is definitely No! YouTube Live Video Streaming has now become a compelling tool, whether it be sales, marketing, or new product launch. Apps such as Facebook and Periscope have made it possible to stream anytime from your mobile, thus making the Live streaming a...

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Are you seeing fluffy pups, silly kittens, funny guinea pigs, and finches singing on your social media feeds quite frequently? Well, that’s how the animal content publishers have transformed the internet space with weirdly delightful pet videos, blogs, tweets, and more.  The animal content creators were never bothered about how much people liked animals but focused on developing engaging posts. Internet is pet crazy, and netizens are loving each bit of this popularity our canine,...

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The new generation marketers have already realized the high potential that lies in online advertising. Older methods have undergone revolutionary changes, and programmatic advertising has become the future of marketing.  Purchasing online advertising space through real-time bidding (RTB) is termed as programmatic advertising. This method is the replacement for the traditional manual means of buying ad space, which was less effective and involved more risk. Demand-side Platforms in brief The whole system functions systematically. Advertisers...

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Social Media is going crazy with the latest celeb-loved and viral internet challenge, The Bottle Cap Challenge. As the #bottlecapchallenge seems to be trending, we at Vidooly, did a Bottle Cap Challenge Hashtag Analysis for you. Until now, most of you must have already tried your legs and hands in kicking random bottles, but it is not that easy as it seems and yes, it’s quite a task. Thanks to Taekwondo instructor and fighter, Farabi Davletchin,...

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Earlier, digital advertising involved more risks with lesser ad inventories and improper digital ad management platforms. Agencies, brands, and publishers bought digital ads and resources through salespersons and sellers. The process of purchasing was mostly manual. Therefore, advertisers got limited inventories for specific ad campaigns at more expense.  The traditional way of buying digital ads and sources were unreliable, expensive, limited, and slow. As there were no means to track and record the real expense,...

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The YouTube partner program brings better resources, opportunities, and features to YouTube creators. All one needs is a channel, published videos and a right audience. It is a blessing for creators who are looking to monetize their YouTube channels with just a few efforts. It comes completely free and is optional for creators on the platform. There are several benefits of joining the YouTube partner program, but the most important one is that Google manages...

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Social media is not just a place for the new generations. Baby boomers turning to YouTube, Facebook, Instagram, LinkedIn and other social media sites has changed the stats. Internet is a welcoming space for all, where this generation has grabbed attention for being the most available crowd among the others.  Boomers, also known as the “Me-Generation,” constitute a substantial part of the population. They were born post the World War II when the birth rates across...

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In the year 2016, Facebook launched their live video streaming service, Facebook Live, that lets anyone using Facebook broadcast live videos out to their audience either from individual Facebook profile or company page. Last year, the number of Facebook live streaming reached 3.5 million counts, and in the first quarter of 2019, 35% of online marketers have already used Facebook live to connect to their audience, according to Facebook. This guide on How to Live Stream...

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Instagram launched in 2010, has come a long way from its insignificant beginnings. Initially, the visual social media platform was treated as a place to share picturesque brunch groupfies & filtered selfies. As the audience preferences changed, the platform recognized the high potential for brands and made space for them. The best brands on Instagram utilized this chance to get optimum benefits while setting examples for the Instagram rookies.  Nowadays, Instagram is one of the...

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YouTube is a paradise for creators believing in digital insights & analytics to develop channels. Recently, YouTube Studio Classic evolved into YouTube Studio Beta with advanced YouTube channel management features. The video-sharing network re-designed some of its available tools to assist creators in compiling more exceptional content. YouTube introduced the Studio Beta version in June 2019, which will appear as the default experience to the users. Their site informs, that the classic view will be...

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Every smart marketer looks out for getting most benefits from the least investment in businesses. Social media being one of the most impactful platforms to increase brand awareness gets picked by industry giants. There are many social media management tools which assist in expanding brand presence. Since digital marketing took over traditional methods, business growths have changed directions.    Social media marketing is the recognized, reliable methods to secure brands online nowadays. 90 % of...

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YouTube expanded over years while users went from learning ‘How to create YouTube accounts?’ to knowing ‘tricks & tips on monetizing YouTube channels.’ Did you ever wonder that a penny plain grey tick beside the channel name would act as a Badge of Pride for them?  YouTubers with 100,000+ subscribers, a regular pattern of video sharing and qualify other criteria necessary for verification get the grey tick on their channels. Thus, users focus on learning...

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Child safety on YouTube has become a topic of maximum concern both online and offline. Child users on YouTube are growing in number and so are the safety issues related to them. A lot of crimes, abuses and exploitation cases have been reported on the leading video platform due to which it was deemed unsafe for minors.  Reports, studies and video evidences show how paedophiles have exploited the video publishing platform. Some accounts with fake...

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YouTube is growing every single day. To throw some light on the staggering insights related to YouTube, 300 hours of video are uploaded every minute and close to 5 Billion videos watched daily worldwide. The video hosting platform is itself a different world with such a huge audience base. Like every world where some community guidelines exist, YouTube also has a well-defined set of rules and community guidelines framed for all its key stakeholders. These...

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Since the first video was uploaded in its platform in April 2005, YouTube, now owned by Google had been one of the leading digital video platforms till other social media players entered the market, thus leading to the current Social Media Revolution. Many new innovations were introduced by new entrants and existing players adding more options to content creators and advertisers. One such innovation was “Stories”, where content expires after 24 hours. This feature was...

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YouTube has been re-defining video content creation since its inception in the year 2005. The Google-owned company has since then transformed itself in many forms, from just a video hosting platform to video content hub to a full time earning platform for vloggers to one of the best platforms for advertisers. For people in the show-biz business or movie industry, YouTube is a great way of staying connected with your fans without hampering your personal...

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On Wednesday, LinkedIn introduced Call to Action (CTA) buttons feature to its site in order to improve the engagement received on the platform. The LinkedIn custom call to action buttons are specifically developed to ensure users interact genuinely with brands & advertisers rather than just scrolling over. Business and Brands can now advertise better with LinkedIn custom Call to Action buttons freshly added to the social media site.The professional networking social media site has changed...

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Advertisers can now make use of the social media platform Reddit to promote their brands effectively. The platform was calculated to have 542 million monthly visitors till March 2019 out of which 234 million unique users were found. Reddit provides its users and advertisers to run ad videos in the expanded card view format included in the Reddit’s redesign.  Reddit introduced autoplay video ads to advertisers which can be purchased on a cost-per-view basis. The...

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2.38 billion active users on Facebook, that’s more than the population of many small countries combined. Facebook might be getting slow with lower engagements and reach, much to the dismay of brands and content creators but still, their very existence in this platform is a must to market their own content and products to a wider audience. Amidst all these complains and chaos, many brands and content creators have found a hack to ensure their...

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Facebook audience network brings joy to mobile gaming publishers & developers now! They can now advertise globally while balancing gaming experiences, thus monetizing the mobile games they develop. In 2018, over 1.5 times improvement was seen in the total number of active gaming publishers on Facebook Audience Network. It set an example for the effectiveness of the tool developed along with relevant ads from the global Facebook advertisers.  Users can now utilize the tool to...

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Most of our readers who will be going through this article will be most probably well aware of Facebook Business Manager, and most of them may have used it lately. Well, if you haven’t, its time to start using Facebook Business Manager. Here, we have explained everything about the Business Manager, from setting up your account to placing your first ever ad What is Facebook Business Manager? Facebook Business Manager allows advertisers to manage all...

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Virtual reality, artificial intelligence and digital transformations have moved from being a science & fiction idea to being a critical part of our everyday lives. Gamers have turned influencers while gaming has become a lifestyle in itself. Digital platforms have promoted ideas, codes, applications and sites with exclusive gaming content. Gaming companies have now shifted from app store purchasing to live streaming of favourite games.   What is Twitch Prime? Twitch prime is an elite version...

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Social media marketing has changed the way people advertised and managed their target markets. Business houses use the different types of media platforms online to ensure maximum reach and higher conversion rates. Facebook lookalike audiences are tools that are developed using Pixels and software kits to analyze and segment out preferable users. Growing digital business requires proper tools & techniques to ensure your campaigns reach the correct group of audience at the right time. The...

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Facebook Travel Ads have certainly made advertising on Travel and Tourism industry much easier than ever. It is more of a systematically designed dynamic tool that aids in advertising travel goals. The technique has already helped many tourists and travellers get their tour guide. The advertisers did great business besides exponential growth using Facebook Travel Ads. Blooming village sides, picturesque mountain tops, cosy cafes, perfect Instagram-able meals and crystal clear oceans – everything has an...

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The biggest extravaganza of cricket, ICC Cricket World Cup 2019 has finally arrived. Starting 30th May 2019, nine of the best cricketing nations along with the hosts England will fight it out for the coveted trophy. 48 matches, 46 days, 10 teams, Billions of Fans worldwide and 1 cup that really matters, surely there is enough scope to advertise for brands and cricket boards to earn during this cricket spectacle. While the players fight it...

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Every day, with over 400 hours of videos uploaded on YouTube, maintaining the credibility and content quality once the video is up is not an easy task. With being a powerful business tool, YouTube is a platform to create brand awareness, share insights, build a medium where audience clearly understands your viewpoint rather than only holding silly or pointless video contents. Promoting and encouraging trustworthy content for the users is the key to successful utilization...

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Are you looking for the perfect TV series to binge watch? With so many options out there, one feels overwhelmed with the amount of content available. Trust me, I have struggled a lot to find the perfect English web series for a lazy weekend or a simple weekday night after office. And when it comes to a platform that gives you a humongous variety of shows, Netflix is on the top. Personally, I am in...

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YouTube needs no introduction to our readers; it’s our new TV. Founded by three PayPal employees, Chad Hurley, Steve Chen, and Jawed Karim in an office garage and later acquired by Google for more than $1 billion, YouTube today attracts 1.8 billion active monthly users from 90 countries to watch 100 million videos daily, making it the world’s second most visited website. YouTube has become the launchpad of talent and creativity, be it comedian, gamer, or vlogger...

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YouTube stops displaying subscribers count on channels and this to be turned into action from August 2019. If you have been part of live subscriber count wars and have cheered for your favorite YouTuber with all your enthusiasm, then that won’t happen ever again! Yes! YouTube would stop displaying subscribers counts on concerned channels from August 2019. Channels with 1000 and below subscribers are excluded from the list and will have their counts displayed as...

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Social media marketing holds a significant role in promoting brands. Marketers these days strategize the campaigns that ensure reasonable engagement rates at lower investments. Advertising online can be subdivided into many types, and their usage depends on: Audience targeted Type of service/product Type of engagement desired  Facebook ads strategy for musicians is popular amongst marketers in music industry, and utilizing it for promoting art is an excellent way of exposing talents to their respective fans....

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We at Vidooly came up with a comprehensive report on the Facebook video landscape in India. The report has an analysis of the top Facebook Pages from India that focus on online video for every month of 2019 divided into 10 different genres. JANUARY HEBBAR’S KITCHEN & YUM are the most viewed Food based Facebook pages for the month of January 2019. 2 FOREIGNERS IN BOLLYWOOD tops the list among top independent creators. ABP Live...

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When you become famous, being famous becomes your Profession Everyone wants to become famous by showcasing some unique art or talent they possess. But as we all know, climbing the ladder of success to become famous is not that easy and good things always take time. At the same time, the world has been witnessing a sea of changes across digital platforms where tech giants such as Facebook, Google & Microsoft are leading the race...

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The former Musical.ly that was taken over by ByteDance, a Chinese company in 2016 turned into becoming one of the most profitable and downloaded apps in the world. Now known by the name TikTok, this free app is a combination pack of the vines, Twitter, and Instagram. TikTok, with over 500 Million monthly users has surpassed the total download records of Instagram in the first half of its release. TikTok marketing strategy is the talk...

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In India, there has been a rise in content creation & consumption on social media platforms and video platforms. With the rise of popular Youtubers and Influencers like Bhuvan Bam, Mostly Sane, Amit Bhadana, Kritika Kamra, Auditya Venkatesh and many more, there is no doubt that everyone is, now, aspiring to be like them. However, only the top and most popular influencers like the above mentioned names get the spotlight. What about micro influencers or...

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Bloomberg has revealed that Google has roped in 15 million subscribers across its music streaming apps YouTube Music and Google Play Music. The stated figure also includes free or promotional trials. Even though Google is still far behind its competitors, this is quite a remarkable progress considering that subscription-based media businesses have not picked up for Google that much. Spotify Technology SA hit 100 million paid subscribers which was announced recently by the company. On...

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Internet these days bring sufficient animal rescue reports, engaging dog cat birdy videos and cute paw doses. We have read, watched and got involved in such contents online and one would agree that animals are directly dominating a lot of spaces online. There have been NGO’s and companies that work towards conserving the wild and reviving animals. Domestic and street animals receive discrimination despite continuous efforts from such animal activists and groups. Social media platforms...

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In a major shift in its original content strategy, YouTube has officially announced that it is making all the original series and specials on the Google-owned platform available for free viewing. In its 8th annual Brandcast event, YouTube’s Chief Business Officer Robert Kyncl declared that it’s altering its approach towards YouTube Premium originals which will now be made available for free and ad-supported content. Prior to this, all original shows were available for users of...

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Taylor Swift is back with a bang! The pop and country music artist just released her latest single “Me!” in collaboration with Panic! At the Disco frontman Brendon Urie along with the music video on YouTube. She’s making headlines after YouTube tweeted to declare that the music video had grossed 65.2 million streams within the first 24 hours of release on April 26th. With 65.2 million views, congratulations @taylorswift13 + @taylornation13 on breaking the record...

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After a long spell of speculation, Facebook has finally confirmed that the social media giant is working on an artificial intelligence-based digital voice assistant which is set to compete with Amazon’s Alexa, Apple’s Siri and Alphabet’s Google Assistant. Facebook’s efforts towards an AI based voice assistant is being implemented to serve across all augmented reality/virtual reality products of the company encompassing Portal & Oculus. Facebook had been known to have worked on an AI assistant...

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In the late few years, YouTube has earned the optimum level of popularity all around the globe. Not only as the platform with the most diverse range of videos and the highest number of viewers, YouTube has emerged as a platform that has leveraged the video creators to stream their videos and reach the millennials and also earn a skyrocketing amount of money! The scope of earning that YouTube offers is an inevitable and lucrative...

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Gone are the days when learning was just restricted to brick and mortar, where students had to go and pay a handsome amount of money to take learnings from a good teacher. We all remember the time just before the commencement of our sessions when we had to stand in long queues outside a bookseller’s shop and where books used to get sold even before the queue ended. Learning was never easy!! But in the...

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YouTube, owned by internet giant Google, has revealed an important statistic regarding the mushrooming growth of online video at its annual flagship event, Brandcast. CEO Susan Wojcicki revealed that India is YouTube’s largest and fastest growing market, as per data released by ComScore till January 2019. With a whopping 265 million monthly active users, India has left behind the U.S. to rise as the uncontested winner in the YouTube race. Susan Wojcicki further added, “YouTube...

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Have you ever moved away from a website because it took too much time to load? Ever chosen a faster website over a slower one? You’re definitely not alone. When it comes to the elements to a robust digital marketing campaign, we give higher priority to the design factor, ad targeting or conversion rate optimization. But there’s another angle that we should not forget and that is the website speed. Website visitors these days don’t...

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Facebook removes ad targeting options to restrict any kind of discriminatory targeting in certain categories. According to the announcement made by the company, advertisers on the social media platform will no longer be able to implement age, gender and ZIP code targeting for housing, employment and credit ads.  This has come after a settlement on lawsuits filed by National Fair Housing Alliance, the Communications Workers of America against Facebook for discriminatory practices. The company will...

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“I have a dream and it’s not to own a condo or cruise. My dream is to see every slumdog with a shoe” – Divine This quote by Vivian Fernandes a.k.a Divine is a sharp contradiction to what Indian hip hop has been traditionally associated with. There was a time not long ago that Indian hip hop conjured up an image of Honey Singh rapping about the ‘Blue Eyes’ or ‘Brown Rang’ of ladies who...

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After its launch in India, Spotify is now available in 79 countries, and as of March 2019, i.e., after launching in India, YouTube Music is available in 43 countries. YouTube Music vs. Spotify is not just expansion but these two players are moving towards  head-on-collision to mark their territories and what’s specific about India is that Spotify users who do not have a subscription can play music on demand on mobile and there are specific...

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Facebook is a marketer’s favourite! More than 2.2 billion people are using Facebook and about 96% of social media marketers all over the world believe that Facebook’s ROI is the best. The platform is not just a way to connect with friends or colleagues, it’s a great way to be able to sell your products or create brand awareness. Sponsored content is another fresh and effective way to reach your target audience on Facebook. Let’s...

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Facebook now enjoys 2.23 billion users logging in every month. Not to forget that Facebook video has become a rage in recent times. According to the latest statistics, 71% of people have increased online video viewing just within the last year. Combined with these statistics, the love for food amongst the online audience is taking food-related content to the next level. People are largely turning to social videos for recipes, tips & tricks and kitchen...

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YouTube’s monthly user base in India has reached 225 million as it completes 10 years of presence in our country. India has been on YouTube’s radar for the past two years as we have risen as the most engaged market in the world for the video-sharing platform. It’s interesting to note that currently, a whopping 460 Indian YouTube channels have crossed the 1-million subscriber mark, as against just 2 channels two years ago. 51 more...

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Are you working on a YouTube channel? Are you a Vlogger or Making Videos on YouTube? Yeah! That’s great, you don’t need to worry about promoting your YouTube videos on any other social media. Here we have amazing ways through which you can promote your YouTube videos on Instagram. Social media is the platform where everyone need to promote their content, businesses of different type like board games land, youtube videos, and real-life industry projects. There...

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There are several reasons for us to sleep properly. For beginners, sleeping well is associated with memory and learning. By lacking a proper sleep you put yourself at a risk jeopardizing your own safety. If you don’t sleep well during the night you will most likely feel drowsy in the day. Directly, this may affect how well you can drive a car or run heavy machinery and may yet still induce you to make small...

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Do you love coffee, as much as me? Can’t get enough of the different flavors, roasts, and grinds? If this sounds like you, head on over to YouTube, to watch and subscribe to your new favorite youtube channel of coffee. There are is a different youtube channel, for everyone to choose from. It all depends on what your are looking for. Is it how people make their coffee, where they buy it, who they drink...

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Food content is now one of the most sought-after categories on YouTube. Come to think of it, you loved that white-sauce pasta you had at that cozy cafe you went to with your friends. You want to recreate that recipe at home for your family. Wouldn’t you instinctively turn to YouTube to search for the recipe? You’re not alone as the online video audience is increasingly turning to Food channels on YouTube for cooking tips...

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Each day, video content is being consumed with vigour! People are generating billions of views and watching billions of hours of content on the video-sharing platform. But there are some content categories that rule the audience’s hearts and minds more than the others. You must have come across various categories of video content such as unboxing, product reviews, music, DIYs, and much more. As the new year begins, let us find out the top 10...