As we ring in the new year, companies and brands around the world are rolling out their advertisements and marketing campaigns to kick off 2023. Here are 6 of the best new year advertisements that have caught our attention so far: 1. Google: #CanIChange Trust Google to take you through an emotional roller coaster with their new year advertisement campaign. The iconic #YearinSearch for 2022 was all about welcoming change and embracing oneself. In their...
The amount of educational content is constantly growing. Online learning is simple, affordable, convenient, and people love it. It is much easier to help your customers understand the product or convey key ideas through videos. User loyalty to the brand only grows with the appearance of tutorials and how-to videos from the company. For example, writing services for students post videos on subjects like how to write essays, how to write effective research papers, and...
Over the last few years, the internet has been rapidly morphing into a video-based portal. And the COVID-19 pandemic has violently escalated that translation thanks to a surge in consumer demand for video content. Savvy marketers have expanded their video horizons because the changes in consumer behavior caused by the pandemic are not expected to go away even with a vaccine. Viewers are going to continue to demand more content that’s more dynamic and from...
Brands around the world are facing a critical situation due to the lockdown induced by the coronavirus pandemic. The major economic crisis has taken a toll, companies are shut and few are managing the deals virtually. The companies that are still functioning despite all bans and discontinuations in all industry segments and markets have taken the help of several digital platforms. There is a visible quick shift from in-person meetings to online conferences through online...
As we proceed towards battling the deadly COVID-19 virus with nationwide lockdown, aspiring entrepreneurs are experimenting to help mankind in a million ways. While several Startups went downhill with the closure of major service/product markets and the economy crash, few experts believe to see a certain boom in the same segment post lockdown. We may have a difference of opinion over this topic depending on the perception of news that we read or receive but...
As the world marches towards revolutionary changes in various segments to uplift life and living, doing things yourselves is a saviour in times of need. DIY YouTube channels are stages that provide content regarding doing things by oneself and that is surely exiting to watch and experiment later. There are emphatically hundreds of thousands of reasons why learning to do our own chores is better than depending on others and their businesses. Imagine the world...
The 2nd edition of StreamCon Asia will be in full swing this March 2020 after the event’s grand success last year. With all the leading names from the digital audio and video ecosystem coming together, it is bound to be the next big thing happening around digital video and audio streaming. The event will witness the best of the creators, brands, video & audio platforms, digital celebrities, advertisers, marketers, tech companies, media agencies and various...
Created by Korea-based J2 Interactive, MX Player is a global cross-platform video player with advanced features such as offline video viewing and subtitle support. The app has immense popularity in India, and as claimed by MX Player, 70 percent of its monthly users come from India. In 2018, Times Internet acquired MX Player in $200 million and relaunched MX Player as an OTT platform. MX Player which is now a video-streaming platform in India hosts...
Compiling information, making right cuts and adjusting the content to make that right video has become better with advanced technologies these days. Video making and editing was one of the most time consuming and complex task that appeared easy after being completed. This time it has got simpler with video cutter software that help videographers make appropriate & desired cuts in videos as per need. Whether it is to remove the first initial blank parts...
Businesses, start-up companies, leading brands, mom&pop stores, departmental outlets and other such establishments are revamping their marketing strategies. Animation and video making has taken over traditional promotions and advertising techniques to attract maximum in the market. All industries are gradually turning into “video-first” groups that depends more over the videos, motion animation and graphics. Explainer videos are the latest way to grab attention of potential markets and brief products/services and campaigns. Explainer videos are short...
Right from sourcing information, compiling facts, writing that blog up to self-satisfaction and hitting publish button, Content creation is not an easy task. It takes right amount of expressions, writing skills, appropriate images, infographics and more assistance to ensure the blog is engaging, readable and capable of gaining views. Penning this from the perspective of a blogger and writer, content marketing tools are essential while creating content. They help write in a constructive manner and...
It is 2019 and smartphones have transformed the world into a technology dependent, digitally advanced space. Right from buying safety pins to selling airplanes, people are just a click away from anything they’d want to do. Why are GIFs needed? Propagating and facilitating business these days requires proper advertising. Considering the majority percentage of millennials in the market, creating attractive marketing campaigns is important. GIFs are essential these days because they are an amalgamation of...
The multi-billion dollar global sports industry is more significant than we can see, hear or discuss about. With the boom in social media platforms, sports industry (Football YouTube Channels) gets yet another stage to expand and generate revenue. Out of all the sports that we know about, football is that legendary subject which people talk about globally. The game has gained more feet with its associated presence on social media that helps it reach to...
Let’s pretend it is 2005, you have come home for lunch and the television has got your favourite show on. You eat the yummiest home cooked meal while being entertained by the show. Old but definitely gold! Food always had this connection with watching a series or a show since a long time. Right from the “TV and lunch” to the “Netflix and chill” food culture has evolved while eating habits have changed. Healthy and...
Making money online might seem difficult with the initial learning phases involved but the results are worth the perseverance. Were you trying to figure out ways to monetize your videos? It is good for businesses to keep a track of trending techniques to maximize resources and returns. Facebook Creator Studio has turned into a reliable space for new brands and companies to establish digital presence. Creator Studio on Facebook helps partners earning money on the...
As the internet turns older, new technologies with smart apps and convenience enhancing websites pop up every now and then. Social media platforms are a hub to a collection of insights, knowledge, fresh ideas and information. Brands and businesses can utilize these to reach their target audience and expand overall growth. Businesses can directly connect with their customers on Quora, a platform that allows anyone to ask and answer questions, thereby establishing a one on...
These days, YouTube Live streaming monetization has become an open space but until a few years back , it was only available only to certain privileged industry giants during its initial days of launch. With changing internet trends and techniques, users can begin their web TV channels, platforms and more. Video streaming platforms like YouTube have turned into a deep pool of opportunities for users where they can build a career and earn a living too....
Amidst quick changing cultures and trends, TikTok is a popular internet app that basically keeps most of the teens and adults occupied. Have you not come across the challenge and duet videos that are popular on the platform? Cringe worthy, weird, funny, and one of its kind videos have become viral on this social media platform which has gained a lot of following over the years. With over 500 million people using the application, TikTok...
With quick evolving marketing trends, digital platforms are the hub of everything popular. Nowadays, it is essential for Video producers, digital marketers, YouTube influencers, and all video content creators to understand video marketing. To achieve business success, brands and creators must utilize online tools, techniques, and platforms. Budding online video content creators involve the aggregate strengths of the internet to drive traffic, increase sales, and convert viewers to customers. Trade fairs, events and business conferences...
So you trekked across this breathtakingly beautiful valley this monsoon. Great! Are you unsure about posting those raw clips of endlessly flowing streams, snow-capped mountains and glowing fireflies under moonlight? Now that you have enough content to boost your Instagram travel business account, make sure they are engaging. Oh! Wondering how to create those perfect Instagram app stories to grab attention of your followers? Well, you are reading just the right blog. Why Brands use...
If you are a brand planning an event to reach out to the target market, do not miss out broadcasting it on social media. Multiple Live streaming on social media platforms is the main key to successful branding and extensively reaching out to customers. Insights suggest that videos play an impactful role in capturing market attention and improving conversion rates. Therefore, organisations continuously look out for mediums & tools to simplify Live streaming on multiple...
Creating live video content for social media requires effort and time, which can get unrewarding in return later. Marketing online is challenging because content once published, lose their reach and popularity with time.It reduces the engagement rates on videos due to which they become futile. Hence, as marketers, it is wise to repurpose video content to bring back impressions using the same efforts. Making a video would involve planning, recording, editing, and publishing at the...
While a creator uploads and optimizes a new video, YouTube informs: “Now, you can rate your own uploads against our ad-friendly content guidelines” After one and half years of announcing the development of a self-rating monetization system, YouTube launched the feature. A bunch of creators were asked to rate their own video content during the upload so that ads run are relevant to the video content. YouTube’s self-certification feature launched by its CEO Susan Wojcicki...
Are you seeing fluffy pups, silly kittens, funny guinea pigs, and finches singing on your social media feeds quite frequently? Well, that’s how the animal content publishers have transformed the internet space with weirdly delightful pet videos, blogs, tweets, and more. The animal content creators were never bothered about how much people liked animals but focused on developing engaging posts. Internet is pet crazy, and netizens are loving each bit of this popularity our canine,...
Social media is not just a place for the new generations. Baby boomers turning to YouTube, Facebook, Instagram, LinkedIn and other social media sites has changed the stats. Internet is a welcoming space for all, where this generation has grabbed attention for being the most available crowd among the others. Boomers, also known as the “Me-Generation,” constitute a substantial part of the population. They were born post the World War II when the birth rates across...
It’s been 50 years since Stonewall Inn, a gay bar in Christopher Street, USA was raided in early hours of June 28, 1969, prompting a series of a violent demonstration by members of the LGBT community. This unfortunate incident kicked off the Gay Liberation Movement. A year later in 1970, to commemorate the first anniversary of Stonewall riot and embrace love, equality, and diversity, LGBT’s in Los Angeles and Chicago commenced the Gay Pride Marches. Now...
The biggest extravaganza of cricket, ICC Cricket World Cup 2019 is finally here. Nine of the best cricketing nations along with the hosts England will fight it out for the coveted trophy. 48 matches, 46 days, 10 teams, Billions of Fans worldwide and 1 cup that really matters, surely there is enough scope to advertise for brands and cricket boards to earn during this cricket spectacle. Right from 30th May, social media is trending with...
LinkedIn video marketing feature was launched in 2017, and there was a revolution witnessed across industries that used social media for their branding purpose. LinkedIn internal surveys and study reports confirmed that LinkedIn video marketing was three times more engaging and successful than content posts. In a year, LinkedIn Video posts generated over 300 Million impressions on the platform, which is vast than ever before with other types of marketing techniques. Apart from setting benchmark...
The Space-X and Tesla founder left his followers tickled pink and perplexed with his tweet hinting at co-hosting meme reviews, a famous Youtube episode by Pewdiepie. Things got concretized when on 22nd February 2019 the video was uploaded. Elon musk along with Rick and Morty co-creator Justin Roiland hosted the third and final part of “Pewdiepie” Kjellberg’s meme review. That was a crazy Friday when the video went viral minutes after it got released on...
While trending YouTube videos, and live streaming gradually grew to be the usual way the millennials conversed, digital original series on OTT channels specifically SVOD platforms online provided concatenations of scripted and non-scripted videos that were relatable and ultimately breaking the mould. The increase of demand in the market for the series has led to a revolutionary growth of subscription video-on-demand platforms. According to the parrot analytics research on global television demand report 2018, the...
Taylor Swift is back with a bang! The pop and country music artist just released her latest single “Me!” in collaboration with Panic! At the Disco frontman Brendon Urie along with the music video on YouTube. She’s making headlines after YouTube tweeted to declare that the music video had grossed 65.2 million streams within the first 24 hours of release on April 26th. With 65.2 million views, congratulations @taylorswift13 + @taylornation13 on breaking the record...
Tech giants Google and Apple have been ordered by an Indian court to remove the Chinese social media app TikTok from their app stores and block downloads over various concerns. This move is going to badly hurt TikTok’s parent company, China’s ByteDance Ltd., which is currently the world’s most valued startup as India happens to be it’s most favourable market. The Ministry of Electronics and Information Technology issued a directive for the tech companies earlier...
YouTube, owned by internet giant Google, has revealed an important statistic regarding the mushrooming growth of online video at its annual flagship event, Brandcast. CEO Susan Wojcicki revealed that India is YouTube’s largest and fastest growing market, as per data released by ComScore till January 2019. With a whopping 265 million monthly active users, India has left behind the U.S. to rise as the uncontested winner in the YouTube race. Susan Wojcicki further added, “YouTube...
The online video community cheered on as Vidooly hosted it’s first ever flagship event StreamCon Asia 2019 on 8th & 9th March at Pullman, Aerocity, Delhi-NCR. The event’s success was evident from the fact that the venue was thriving with the presence of top brands and online video stars. There was a reservoir of valuable conversations, insights, experiences, and points of view by our panel of speakers. StreamCon Asia’s biggest success factor was the fact...
Gear up for the next big thing in the world of online video! Vidooly announces the launch of StreamCon Asia 2019, a gathering of online video community, which is going to be the largest event of its kind in the continent. Content creators, OTTs, brands, influencers, marketing geeks, advertisers, and fans of the online video industry will unite under one single umbrella of StreamCon Asia, scheduled to take place on March 8th-9th at Pullman, Aerocity,...
Marketing has evolved because of how the preferences of today’s generation have changed so much. Traditional ways are no longer working as the millennials do not like intrusive selling techniques. They’re more inclined towards having good experiences with brands and establishing a rapport with them. It’s more about meaningful connections rather than just buying a product or service and forgetting about them. Branded content helps brands do just that. At a time when the audience...
Eight Schedule of the Indian Constitution lists 22 major languages being spoken by 1.32 Billion+ population. The list does not stop here, India has over 122 other languages being spoken in villages and 1599 languages spoken by the tribal people from the remotest part of the country. Indians are very much fond of regional language content and with Digital revolution, the reach and demand for regional content, especially in News category has gone up rapidly....
Did you know you can natively upload videos on Reddit? It’s been a year this feature launched and now Reddit has reported that the native videos garner more than a billion views per month on an average. Ever since the Reddit Video launch, native video posts on Reddit have seen a 38% increase, advertisers now seeing 2.3x higher rate of conversion 3.5x higher engagement. In the past year, the platform went through a major website...
In November 2017, YouTube rolled out its new feature called ‘Reels’ which was basically the platform’s take on the Stories feature which is now available on almost all the top social media platforms. This rollout was YouTube’s attempt to take them further than a video hosting site and add furthermore elements of social networking. In June 2018 at the biggest digital video convention VidCon, YouTube renamed this feature simply as “YouTube Stories”. It was also...
A major change in the way that ads are served on YouTube may be on its way as the platform is now testing a brand new format called ‘Ad Pods’ which is basically stacking of two ad spots which are meant to be served back-to-back either before, during or after the video. According to YouTube’s research regarding this new format test – “we learned that fewer interruptions is correlated with better user metrics, including less...
Mirzapur is currently the trending Indian thriller web series streaming online on OTT platform Amazon prime starring Pankaj Tripathy, Vikrant Massey, Ali Fazal, Divyendu Sharma among others. Mirzapur is an Amazon prime original web series which released on November 16, 2018. The web series has been majorly shot in Mirzapur with few shots coming in from Jaunpur, another important place in the story plot, Azamgarh, Ghazipur, Lucknow & Gorakhpur. Note: Spoiler Free Content Mirzapur is...
The battle continues! YouTube is set to be conquered by a Bollywood music label, T-series. T series subscribers are helping the brand win the subscriber war. PewDiePie has been the uncontested king of YouTube for the last 5 years now and boasts of a 70 million subscriber base. However, T-Series is gearing up to take the throne and the subscriber war has been the talk of the town lately. T series vs PewDiePie : What...
Marketing has moved on from traditional bill boards & brochures to Television Ads to creative and measurable form in 21st century namely Digital Marketing. Even though the transition has been slow and not 100% but a considerable number of brands have started diverting a major chunk of their Marketing budget from offline marketing or traditional form & television ads to new & trackable Digital Marketing. The biggest plus point of Digital Marketing over traditional or...
The way we engage today in this highly connected world is transforming constantly and the boom of online video is one aspect which cannot be ignored. VidCon has emerged as a remarkably new medium, placing itself at the epicenter of this transformation. The event is meant for people with similar passions to converge and connect with each other as well as organizations/businesses who are interested in teaching and learning the techniques of this emerging industry....
The YouTube culture has been flourishing all over the globe ever since it’s launch, back in 2005. Today we know that India is one of the fastest growing markets for Google-owned YouTube and the company had previously announced that they plan on doubling their user base in the country to 400 million very soon. The platform’s growth is fuelled by none other than the creative bunch of Indian content creators who have managed to maintain...
Historically, both marketers and publishers have been able to reap great results from branded content. This unique collaboration leads to the creation of an engaging dialogue with potential customers and eventually drives meaningful interactions which is much more effective than outright advertising. A branded content campaign is deemed to be effective when the quality of content is high and the publisher’s high-quality user base has a genuine response to the campaign. Social media platforms like...
When it comes to watching videos, a major chunk of the internet audience turns to YouTube. The YouTube algorithm is such that it suggests you video content according to your search history that it stores over time as you keep using the platform. However, many times a user might not want their watched videos to be stored in YouTube’s history. Finally, there is a solution for it now as YouTube has rolled out the Incognito...
A couple of years back, we reported that Google is planning to fight fake news in the wake of waning print media, and diverse political point of views on YouTube’s platform in Europe with its Digital News Initiative. DNI is a platform where Google is trying to enhance the video format of Online/Digital news content. Their focus in on three critical areas of journalism, like – – Product development: Develop innovative products to help journalism...
Last month, LG celebrated 21 years in India where they launched a campaign themed #CelebratingTheNew, revolving around how innovations and new lifestyle aspirations make dreams come true with a delightful message that touched hearts of billions. The advertisement was produced by Listening Post who choose to focus on the LG’s brand philosophy as discussed and detailed by LG Electronics India Corporate Marketing Head – Amit Gujral and show how its innovative products help customers to...
At the VidCon 2018 conference in Anaheim, California, YouTube rolled out a few new tools for creators to enable them with more options to generate revenue which is outside the purview of traditional advertising currently available on the platform. One such new YouTube feature is the availability of selling 20 different merchandising items directly to the fans of their channel. This feature is available to creators with more than 10,000 subscribers. There will be a...
At the VidCon 2018 conference in Anaheim, California, YouTube rolled out a few new tools for creators to enable them with more options to generate revenue which is outside the purview of traditional advertising currently available on the platform. One such new YouTube feature is Channel Memberships. This is a feature that allows the fans of a particular channel to sponsor them with a monthly fee which gives them additional access to exclusive digital goods,...
At the VidCon 2018 conference in Anaheim, California, YouTube rolled out a few new tools for creators to enable them with more options to generate revenue which is outside the purview of traditional advertising currently available on the platform. The new tools will enable them to engage with their audience in a better way. One such new YouTube feature is ‘Premieres’ which will allow creators to be able to promote their content ahead of its...
Ever since its inception, Instagram has evolved immensely from just being a platform for photo sharing with filters. It smoothly transitioned into a platform for video creators as well with one-minute video uploads and Instagram Stories. Today, Instagram is looking to grasp the opportunity of being the T.V of mobile. It wants to be a reliable place for video content creators to create something amazing for the small screen, now that it is a global...
The wait is finally over for YouTube lovers in 17 countries with the huge roll out of their two new services – YouTube Music and YouTube Premium. YouTube Music as the name suggests is a new music streaming service (both ad-supported and ad-free versions) with some really cool features that would rival Spotify and Apple Music. While YouTube Premium is a premium video service which is simply replacing YouTube Red. For a limited period of...
Virtual reality headsets, introduced about five years ago, have so far shown that there is a definite trend towards 360/180* videos where VR users can immerse themselves into a different world or some gameplay. Since launching 360 videos on Facebook in 2015, Facebook Inc.’s Oculus stole the spotlight by mixing social media and 360* video experience together. With the help of this, creators, publishers, and advertisers were able to use this immersive format in many...
For many advertisers and marketers, creating mother’s day campaign strategy is the stepping stone for their future brand promotion efforts. Every Mother’s Day, brands have gone an extra mile with their thought-provoking advertisements. But, this year probably is the most creative advertisements commended on this occasion with their tributes to the most priceless gift ever given to us – Mothers. Mother’s day is the first major shopping day in the Q2 which will directly influence the...
