HomeCategoryBranded Content and Brand Integration Tip & Tricks | Vidooly

With more and more people getting used to online video, brands have started to focus more on video in their marketing and advertising efforts. From Brand Integration to product placement; in this section you can find blogs that can help brands make better video content and also strategies that they can use to optimize their marketing efforts.
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As the internet turns older, new technologies with smart apps and convenience enhancing websites pop up every now and then. Social media platforms are a hub to a collection of insights, knowledge, fresh ideas and information. Brands and businesses can utilize these to reach their target audience and expand overall growth. Businesses can directly connect with their customers on Quora, a platform that allows anyone to ask and answer questions, thereby establishing a one on...

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It’s been 50 years since Stonewall Inn, a gay bar in Christopher Street, USA was raided in early hours of June 28, 1969, prompting a series of a violent demonstration by members of the LGBT community. This unfortunate incident kicked off the Gay Liberation Movement. A year later in 1970, to commemorate the first anniversary of Stonewall riot and embrace love, equality, and diversity, LGBT’s in Los Angeles and Chicago commenced the Gay Pride Marches. Now...

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Marketing has evolved because of how the preferences of today’s generation have changed so much. Traditional ways are no longer working as the millennials do not like intrusive selling techniques. They’re more inclined towards having good experiences with brands and establishing a rapport with them. It’s more about meaningful connections rather than just buying a product or service and forgetting about them. Branded content helps brands do just that. At a time when the audience...

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Historically, both marketers and publishers have been able to reap great results from branded content. This unique collaboration leads to the creation of an engaging dialogue with potential customers and eventually drives meaningful interactions which is much more effective than outright advertising. A branded content campaign is deemed to be effective when the quality of content is high and the publisher’s high-quality user base has a genuine response to the campaign. Social media platforms like...

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Last month, LG celebrated 21 years in India where they launched a campaign themed #CelebratingTheNew, revolving around how innovations and new lifestyle aspirations make dreams come true with a delightful message that touched hearts of billions. The advertisement was produced by Listening Post who choose to focus on the LG’s brand philosophy as discussed and detailed by LG Electronics India Corporate Marketing Head –  Amit Gujral and show how its innovative products help customers to...

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For many advertisers and marketers, creating mother’s day campaign strategy is the stepping stone for their future brand promotion efforts. Every Mother’s Day, brands have gone an extra mile with their thought-provoking advertisements. But, this year probably is the most creative advertisements commended on this occasion with their tributes to the most priceless gift ever given to us – Mothers. Mother’s day is the first major shopping day in the Q2 which will directly influence the...

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The recent explosion in the production of webseries in India has given audiences an impressive range of content to explore online. On YouTube, there are series for every taste and every demographic. If you look at current content on T.V channels like Sony TV, Star India, ZEE TV, and Colors TV, you will find that filmmakers and production houses are still trying to please the censor board and serve topics according to the Indian conservative...

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At Vidooly, we have always believed in creating valuable technology for video platforms which eventually helps YouTube creators, brands, and marketers all over the world. Today, we are excited to announce the launch of “Brand Safety Tool” where marketers and advertisers can get a list of brand-safe channels & videos, check parameters based on which the “Brand Safety Score” is calculated. The term “brand safety” represents an environment provided by Vidooly, that is fundamentally not...

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Nowadays, it seems like everyone is starting their own business. Your friend opened a new hair salon, your sister started promoting her graphic design skills, even your grandfather decided to invest in a woodworking business. Next to all of the other new entrepreneurs, what makes you stand out? What makes you different? Raising awareness of your brand and promoting it in a positive light will be at the forefront of your marketing goals. Ask yourself...

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The last two decades have drastically changed the way people lead their daily lives. The way they communicate with each other and stay updated with the world around them, has completely changed with the advent and growth of the internet. Almost 40% of the world is connected to the internet today! Existing businesses have evolved and newer business models have cropped up, in tune with the zeitgeist. Internet plays a vital role in brand marketing...

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The FMCG (Fast Moving Consumer Goods) segment is the fourth largest sector in the Indian economy. According to conservative estimates, it is expected to grow to a mammoth US$ 75 billion industry by 2018. Out of all the different types of FMCG products, food products account for more than 43 % of the overall market. Personal care comes a close second with 22 % followed by the clothing industry with 12 %. 17% of Brand Advocates say YouTube content...

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Carpet bombing – the term fascinated me right from the first time I heard it. Back in the days, advertising used to be like carpet bombing. Brands used to run their advertisements everywhere hoping to catch the eyes of its prospective customers. Launching a new soap? Run an advertisement on the most watched TV channel for a whole month. A new book launched? Order a print ad in all the major newspapers. That’s how things...

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About a month ago when we held a day-long hackathon at Vidooly, we launched a new free feature that tracks down trending video ads on YouTube in India. I personally found this feature to be very helpful and entertaining at the same time. I’ve always loved creative advertising and this provided me an easy way to keep a track of the online video ads in India. Today, when I opened the page, I could see...

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Brand Integration and Product Placement have been around for a long time. Brands have always used movies and music videos as vehicles for their product/service promotion. Bond driving a certain car, an actor wearing a particular shoe, an actress using a specific brand’s perfume..Brands have always used ploys like this to imprint an identity in the minds of the viewers. As media started evolving and newer ones like social media started replacing the traditional ones,...