HomeCategoryBranded Content and Brand Integration Tip & Tricks | Vidooly

With more and more people getting used to online video, brands have started to focus more on video in their marketing and advertising efforts. From Brand Integration to product placement; in this section you can find blogs that can help brands make better video content and also strategies that they can use to optimize their marketing efforts.
by Vishal Sharma
https://vidooly.com/blog/wp-content/uploads/2019/12/Best-originals-Mx-Player-web-series-1280x720.png

Branded ContentDramaListsReviewsBest MX Player Original Web Series to start your year with

4 years ago

Created by Korea-based J2 Interactive, MX Player is a global cross-platform video player with advanced features such as offline video viewing and subtitle support. The app has immense popularity in India, and as claimed by MX Player, 70 percent of its monthly users come from India. In 2018, Times Internet acquired MX Player in $200 million and relaunched MX Player as an OTT platform. MX Player which is now a video-streaming platform in India hosts...

CONTINUE READING
by Salorita Mohanty
https://vidooly.com/blog/wp-content/uploads/2019/12/feature-1280x720.jpg

Branded ContentListsPlatformsVideo SEO9 Best Content Marketing Tools that Marketers Must Try Now

4 years ago

Right from sourcing information, compiling facts, writing that blog up to self-satisfaction and hitting publish button, Content creation is not an easy task. It takes right amount of expressions, writing skills, appropriate images, infographics and more assistance to ensure the blog is engaging, readable and capable of gaining views. Penning this from the perspective of a blogger and writer, content marketing tools are essential while creating content. They help write in a constructive manner and...

CONTINUE READING
by Salorita Mohanty
https://vidooly.com/blog/wp-content/uploads/2019/10/Quora-marketing-strategy-1280x720.jpg

Branded ContentListsPlatformsQuora Marketing Strategy: A Complete Guide for Beginners

4 years ago

As the internet turns older, new technologies with smart apps and convenience enhancing websites pop up every now and then. Social media platforms are a hub to a collection of insights, knowledge, fresh ideas and information. Brands and businesses can utilize these to reach their target audience and expand overall growth. Businesses can directly connect with their customers on Quora, a platform that allows anyone to ask and answer questions, thereby establishing a one on...

CONTINUE READING
by Vishal Sharma
https://vidooly.com/blog/wp-content/uploads/2019/06/How-Brands-are-Remarketing-their-LGBT-Support-featured-Image.jpeg

AdvertisingBranded ContentListsNewsUncategorizedHow Big Brands are marketing their LGBT Support

4 years ago

It’s been 50 years since Stonewall Inn, a gay bar in Christopher Street, USA was raided in early hours of June 28, 1969, prompting a series of a violent demonstration by members of the LGBT community. This unfortunate incident kicked off the Gay Liberation Movement. A year later in 1970, to commemorate the first anniversary of Stonewall riot and embrace love, equality, and diversity, LGBT’s in Los Angeles and Chicago commenced the Gay Pride Marches. Now...

CONTINUE READING
by Niharika Dutta
https://vidooly.com/blog/wp-content/uploads/2019/01/branded-content-1280x720.jpeg

AdvertisingBranded ContentListsVideo MarketingHow Is Branded Content Different From Native Advertising?

5 years ago

Marketing has evolved because of how the preferences of today’s generation have changed so much. Traditional ways are no longer working as the millennials do not like intrusive selling techniques. They’re more inclined towards having good experiences with brands and establishing a rapport with them. It’s more about meaningful connections rather than just buying a product or service and forgetting about them. Branded content helps brands do just that. At a time when the audience...

CONTINUE READING
by Shruti Sen
https://vidooly.com/blog/wp-content/uploads/2018/08/BC-1.png

Branded ContentComplete Guide on Facebook Branded Content: Updated Policy & Branded Content Tools

5 years ago

Historically, both marketers and publishers have been able to reap great results from branded content. This unique collaboration leads to the creation of an engaging dialogue with potential customers and eventually drives meaningful interactions which is much more effective than outright advertising. A branded content campaign is deemed to be effective when the quality of content is high and the publisher’s high-quality user base has a genuine response to the campaign. Social media platforms like...

CONTINUE READING
by Akshay Chandra
https://vidooly.com/blog/wp-content/uploads/2018/07/HOW-L.-G’S-BRAND-FILM-BECAME-INDIAS-MOST-WATCHED-YOU-TUBE-ADVERTISEMENT-1280x720.jpg

Branded ContentHOW LG’s BRAND FILM BECAME INDIA’S MOST WATCHED YOUTUBE ADVERTISEMENT

5 years ago

Last month, LG celebrated 21 years in India where they launched a campaign themed #CelebratingTheNew, revolving around how innovations and new lifestyle aspirations make dreams come true with a delightful message that touched hearts of billions. The advertisement was produced by Listening Post who choose to focus on the LG’s brand philosophy as discussed and detailed by LG Electronics India Corporate Marketing Head –  Amit Gujral and show how its innovative products help customers to...

CONTINUE READING
by Akshay Chandra
https://vidooly.com/blog/wp-content/uploads/2018/05/BLOG-IMAGE-1-1.jpg

AdvertisingBranded ContentTop brand advertisements on Mother’s Day in India

5 years ago

For many advertisers and marketers, creating mother’s day campaign strategy is the stepping stone for their future brand promotion efforts. Every Mother’s Day, brands have gone an extra mile with their thought-provoking advertisements. But, this year probably is the most creative advertisements commended on this occasion with their tributes to the most priceless gift ever given to us – Mothers. Mother’s day is the first major shopping day in the Q2 which will directly influence the...

CONTINUE READING
by Akshay Chandra
https://vidooly.com/blog/wp-content/uploads/2017/11/UPTIME1-1.png

Branded ContentYouTube SeriesBranded Content on Webseries – YouTube India

6 years ago

The recent explosion in the production of webseries in India has given audiences an impressive range of content to explore online. On YouTube, there are series for every taste and every demographic. If you look at current content on T.V channels like Sony TV, Star India, ZEE TV, and Colors TV, you will find that filmmakers and production houses are still trying to please the censor board and serve topics according to the Indian conservative...

CONTINUE READING
by Akshay Chandra
https://vidooly.com/blog/wp-content/uploads/2017/11/UPTIME-15-1.png

Branded ContentVidooly Product UpdatesIntroducing Brand Safety Tool from Vidooly

6 years ago

At Vidooly, we have always believed in creating valuable technology for video platforms which eventually helps YouTube creators, brands, and marketers all over the world. Today, we are excited to announce the launch of “Brand Safety Tool” where marketers and advertisers can get a list of brand-safe channels & videos, check parameters based on which the “Brand Safety Score” is calculated. The term “brand safety” represents an environment provided by Vidooly, that is fundamentally not...

CONTINUE READING
by Rebecca Shipley
https://vidooly.com/blog/wp-content/uploads/2017/08/UPTIME-1.png

Branded ContentVideo Content: Making it Work for Multiple Platforms and Engaging Your Brand

6 years ago

Nowadays, it seems like everyone is starting their own business. Your friend opened a new hair salon, your sister started promoting her graphic design skills, even your grandfather decided to invest in a woodworking business. Next to all of the other new entrepreneurs, what makes you stand out? What makes you different? Raising awareness of your brand and promoting it in a positive light will be at the forefront of your marketing goals. Ask yourself...

CONTINUE READING
by Aravinda Holla
https://vidooly.com/blog/wp-content/uploads/2016/10/YouTube-stats.png

Branded ContentHow brands can easily analyze the YouTube stats of any video creator

7 years ago

The last two decades have drastically changed the way people lead their daily lives. The way they communicate with each other and stay updated with the world around them, has completely changed with the advent and growth of the internet. Almost 40% of the world is connected to the internet today! Existing businesses have evolved and newer business models have cropped up, in tune with the zeitgeist. Internet plays a vital role in brand marketing...

CONTINUE READING
by Akshay Chandra
https://vidooly.com/blog/wp-content/uploads/2016/07/Copy-of-Final-10-Yello-4.png

Branded ContentHow FMCG Companies can leverage YouTube platform

7 years ago

The FMCG (Fast Moving Consumer Goods) segment is the fourth largest sector in the Indian economy. According to conservative estimates, it is expected to grow to a mammoth US$ 75 billion industry by 2018. Out of all the different types of FMCG products, food products account for more than 43 % of the overall market. Personal care comes a close second with 22 % followed by the clothing industry with 12 %. 17% of Brand Advocates say YouTube content...

CONTINUE READING
by Subrat Kar
https://vidooly.com/blog/wp-content/uploads/2016/05/jt2.jpg

Branded ContentWhy brands should focus on data and statistics before launching any online video campaign

7 years ago

Carpet bombing – the term fascinated me right from the first time I heard it. Back in the days, advertising used to be like carpet bombing. Brands used to run their advertisements everywhere hoping to catch the eyes of its prospective customers. Launching a new soap? Run an advertisement on the most watched TV channel for a whole month. A new book launched? Order a print ad in all the major newspapers. That’s how things...

CONTINUE READING
by Aravinda Holla
https://vidooly.com/blog/wp-content/uploads/2016/04/Untitled-design-1-2.png

Branded ContentVideo TrendsOla ramps up ads on YouTube: Odd-even effect?

7 years ago

About a month ago when we held a day-long hackathon at Vidooly, we launched a new free feature that tracks down trending video ads on YouTube in India. I personally found this feature to be very helpful and entertaining at the same time. I’ve always loved creative advertising and this provided me an easy way to keep a track of the online video ads in India. Today, when I opened the page, I could see...

CONTINUE READING
by Aravinda Holla
https://vidooly.com/blog/wp-content/uploads/2016/02/Final-10-Yello-12.png

Branded ContentHow to get brand deals for your YouTube Channel

8 years ago

Brand Integration and Product Placement have been around for a long time. Brands have always used movies and music videos as vehicles for their product/service promotion. Bond driving a certain car, an actor wearing a particular shoe, an actress using a specific brand’s perfume..Brands have always used ploys like this to imprint an identity in the minds of the viewers. As media started evolving and newer ones like social media started replacing the traditional ones,...

CONTINUE READING

subscribe for updates!

    Home Latest Topics Newsletters Reports