Facebook has become strict about implementing its actions against business advertising profiles that actually violate or may seem to breach policies. There are several queries across the internet regarding disabled Facebook ads account, its recovery and ways to prevent flag prone accounts. These days it is a common sight for digital marketers who sign in to their Facebook ads manager to check their ad campaigns but end up with warning messages and disabled Facebook Ads...
Esports has become an essential part of the digital video ecosystem. It has gathered a bigger, wider range of audience gradually metamorphosing from its bewildering niche structure into the mainstream category. It will not be wrong if I mention Esports and gaming to be a cult in itself these days. Over the last few years, there were brilliant shifts and changes that took place in the gaming world. Addition of advanced technology such as Augmented...
Social media has taken the world by storm these days, and it is happening for all the right reasons. Its vast reach, coupled with an engaging user interface, compel businesses to make new website and harness the power of video marketing using social media. This is why we see a ton of lucrative ads as soon as we log into our social media accounts. It is a classic example of social media marketing, and it...
Videos have been taking over marketing since the rise of YouTube. Every social media channel has hopped on the video bandwagon by allowing users to create, edit, and share their videos on different platforms. The more videos have been available, the more audiences have been watching them. If you are not using videos in your marketing campaigns or measuring their effectiveness for your goals, then you are behind in marketing. Viewers of all ages and...
“Facebook shops” is the online mobile-first shopping tool that businesses can utilise to create their own virtual stores for free on Facebook and Instagram. As several brands venture into social media platforms to advertise and push their product or services to the right target audience, Facebook introduced the shops for seamless user experience. While Facebook is a social media platform with a diversified audience, a bigger market and easily segmented communities, targeting and selling here...
LinkedIn rolled a new feature a few months back at the beginning of 2020 which allows users to interact with other members by asking their opinions on multiple subjects. LinkedIn polls might not be a brand new revolutionary method to engage with the audience over social media. Platforms such as Facebook and Instagram have already introduced as well as made them viral online. In such a condition, a question arises that how is it going...
Video content has arguably become the most important form of advertising nowadays. Just a simple scroll on Facebook, Instagram, or any social media platform of choice, will suffice to prove that we live in a digital world driven by video content. The reason is pretty simple: consumers have little time on their hands, and a video delivers the message faster than text. A simple look at some recent statistics about video marketing is enough to...
Are the mailers & newsletters not fetching enough engagement?? Is your brand in need of some real communication with potential customers on LinkedIn? How about a direct pitch through direct messaging on LinkedIn profiles? Driving comparatively stronger & effective engagements than the traditional techniques besides assisting marketers in delivering targeted messages with unique CTA, LinkedIn message ads are a boon to brands in 2020. The LinkedIn message ads campaign is a smart way to start...
The COVID-19 pandemic has provided some tough challenges to YouTube content creators and marketers in 2020. How do you keep your audience engaged when you can’t go to the office or even leave the house? It’s a tough question, and what makes it even more frustrating is that there’s no better time to publish content on social media and YouTube. People are spending record amounts of time in front of screens because what else is...
Data science plays a vital role in promoting almost all professional careers and the enhancement of personal knowledge as well as skills. It is a science that studies both structured & unstructured data to extract insights, information and references for fulfilling the required goal. It is the multifaceted study of data using scientific processes, algorithms, designed systems and steps to decode necessary details. Data science studies usually involve the collection of statistics, data analytics, apply...
Twitter experiments its take on Instagram and Snapchat stories with the new 24 hours existing/visible Fleets that will change the way people used the platform. Managing director at Twitter India, Mr Manish Maheshwari was quoted saying: “India is important for Twitter since it is one of our largest and fastest-growing audience markets globally, we are excited to bring the Fleets to experiment to India and make it one of the first three countries in the...
The authorised simulated cyber-attack on networks, software and computer systems to evaluate their security standards, debug threats & vulnerabilities is called penetration test that is more popularly known as ethical hacking. It majorly helps restricts attacks from malicious users that can exploit data, cause financial losses and create chaos. The advancement in technology these days has enabled ethical hackers to provide much quicker and dependable protection solutions. With brands venturing into social media, online spaces...
Videos are both the jack and master of almost all trades. Researches state that video ads have the potential to engage a huge number of audiences, convey a complete narration with the intended message, appeal to a wide range of human senses over any other kind of media. As the quality, quantity and types of content increase online, 2020 is found to have 81% of businesses use video marketing as a prominent marketing tool than...
Video is an incredible way to reach large audiences, but when done improperly, it can harm the reputation of your business. What constitutes a “good video”? Hiring a video production company will put you into the hands of a professional. Although you might be able to give your opinion, there is an art in creating video for marketing purposes. 1. Can anyone produce a good video? With smartphones, cameras, and editing software more accessible than...
As the social media networks bring in tons of news about the pandemic and its breakouts/contamination sources, it is becoming scarier to step out of the house. The graphs are barely flattening thereby increasing the lockdown days hence, making everything exhausting around us. Boredom, lethargy and very little brain exercise have made most of us mentally, physically and psychologically unhealthy. While work from home routines keep a major portion of our day occupied, web series,...
TikTok may be a young app, but it already has overthrown platforms like Snapchat. The new app (that allows users to create videos, adding music and special effects) registers over 500 million monthly active users. The app was designed to address Millennials and Gen-Z individuals, but because of its booming success, brands have also started to register and produce content. And according to HubSpot, more companies should use TikTok because the platform is filled with opportunities...
With 330 million active monthly users, Twitter has a much serious audience base compared to that of Facebook, Instagram and Snapchat. While the other platforms stage a much wider, bigger, long-lasting scope for marketing brands, Twitter is challenging given its character limits & short span of visibility. Social media marketers have access to several insights, and data collection tools at their disposal to develop various marketing campaigns. They are available with free trials as well...
Brands around the world are facing a critical situation due to the lockdown induced by the coronavirus pandemic. The major economic crisis has taken a toll, companies are shut and few are managing the deals virtually. The companies that are still functioning despite all bans and discontinuations in all industry segments and markets have taken the help of several digital platforms. There is a visible quick shift from in-person meetings to online conferences through online...
Facebook ads have become a trusted medium for organizations across the world to increase exposure and generate traffic. The platform’s ad algorithm is flexible enough to help any business to reach its target audience. However, when the costs for ad campaigns are going through the roof because of its global outreach, a marketer must look for ways to gain better results through those expenditures. We have come up with ways to lower the ad campaign...
As we proceed towards battling the deadly COVID-19 virus with nation-wide lockdown, aspiring entrepreneurs are experimenting to help mankind in a million ways. While several Startups went downhill with the closure of major service/product markets and economy crash, few experts believe to see a certain boom in the same segment post lockdown. We may have a difference of opinion over this topic depending on the perception of news that we read or receive but factually...
Leads are a set of people who express their interest in products or services a brand offers. Lead generation is the process of drawing these potential customers into leads and then go on to convert them to customers. A typical marketing funnel has four stages to build customer relation i.e. attract, convert, close, and delight. Facebook is a platform with 2.32 billion active users, which ensures the presence of users who can be latent buyers...
Five months ago, the globe was unaware of something such as SARS-COV-2 or COVID-19 or Novel CoronaVirus. We slept in one world and woke in another. Amidst a lot of apprehensions, the market has witnessed rapid changes in recent times. There has been a major shift of the marketplace from offline to an online ecosystem owing to the shift in consumer behavior, buying patterns and demand. One of the many challenges faced by marketers will...
Most social media platforms have their built-in analytics and insights to gather information related to the effective performance of the brand channels. There are several others that use third-party tools like google analytics to track the same details. Previously we have discussed several social media tools and techniques that assist marketers in improvising their brand image online. These tools have several functions and features that make social media marketing simpler as well as better. Along...
The social media is in itself a universe for brands and businesses with the unrivaled opportunities that they have offered since their discovery. Digital media has paved the way for business houses with top-notch resources and technology that connects them to relevant communities in real-time. Despite the sudden spike in an influx of influencers, marketers still rely upon brand advocates. Brand advocacy on social media is a concept of an individual/group of people, particularly those...
The mobile multimedia real-time messaging application has changed the way people communicated online. The texts, tweets, quotes changed into videos, gifs, and pictures with Snapchat that people used to keep each other updated. Capturing great moments in boomerangs and filtered videos makes communication as well as social media more interactive and engaging. Moreover, it allows people to snap and share media in real-time which makes it a great place for networks, brands, news, and businesses...
Imagine the world without the internet during these times. It sounds impossible to most of us because we are now heavily dependent on the World Wide Web for information, entertainment, income, and much more. The ongoing pandemic has nearly shut the world, leaving everyone in the middle of emotional chaos and mayhem. Fortunately, there is YouTube with engaging video content to help us keep going with our life sanely. Surveys have proved that there is...
We all have heard how not all superheroes wear capes. Well, most of them don’t even feature outside their kids’ lives. This year on the eve of Mother’s Day, brands have come up with campaigns to compensate that by featuring them in brilliantly crafted ads. Amidst the pandemic when consumers have mostly refrained from expenses on non-essentials, brands have come up with innovative campaigns this Mother’s Day to strengthen customer relationships and promote brand awareness. Relationship...
With the pop-up ads getting more popular compared to the billboards and social media marketing almost taking over the television ads, digital marketing is rapidly growing to replace traditional methods to run business. The broadcasts, printing press, telephone, and direct mail are nearly replaced with banner ads, carousels, mailer creatives, and innovative social media content. It is important to highlight video content that can be considered the primary priority of marketers today. Apart from other...
Instagram has over 1 billion monthly users, out of which over 928 million people were considered as the potential audience. The above stats indicate the extensive scope offered by the famous photo & video sharing platform to the brands. Social media marketers must consider the Instagram ads as their key weapon in building brand reputation besides developing some dope marketing campaigns. As we discuss ads, there are multiple ways to promote a cause, case, or...
A blog on Facebook barely need an introduction nowadays. It is normal to not be an active Facebook user but if you haven’t heard about this social media platform then, maybe you are extraterrestrial. Expected to cross the bar of 1.69 billion global users, Facebook has literally connected people from nooks and corners of the world. With such diverse audience and power to easily mould customer, brands pick the social media site for their major...
Gardening is the other name for creativity in patience. Botanists and plant enthusiasts are passionate gardeners who would ensure utmost care for plants anywhere. Gardening can be either creating kitchen garden or patiently letting the blooms be the beauty of your home garden. At times it becomes frustrating as the tangerine shrub that you took care of like your own child would succumb to minor pest infestation. The lemon tree which took literally years to...
Sentiment analysis is beyond measuring just the likes, comments and shares. It is basically contextual mining of content that recognises and provides subjective information to help brands understand sentiment of their audiences/consumers. Social media sentiment analysis is reading through people’s reaction, emotions, opinions and attitudes over any ad post, product launch or blog content. It is a systematically arranged method to extract the overall reactions and determine if they were negative, positive, neutral, biased, sarcastic...
Knowing a brand’s audience preferences without the help of social media listening tools is as simple as baking the croquembouche with toasted praline marshmallows balanced on top. Yes! Difficult as the way you got that crocs-embrr-sui-quackquack (more gibberish) pronunciation. What marketers can’t achieve from wizards in long robe with a monk parakeet to read through the tarots & crystal balls, Social intelligence with technology gets it through. Honestly, that is where sensible as well as...
The thing about a crisis is it never discriminates and like every other industry facing the downfall due to this worldwide COVID19 pandemic, content production be it web-series or films has taken a major hit. Although latest studies suggest the consumption has increased on digital video platforms but the Entertainment industry has been seriously impacted when it comes to theatrical releases and production and shooting of ongoing and new projects. The problems don’t end here...
It is not just for “Oops! I overcooked my chicken” posts anymore. Twitter is the display picture aka DP of our recent times, the global crises, new found recipes, economy fluctuations, brand partners, gateway to digital forums and even the Government’s public notice board. Confused about why would you ever need Twitter management tools when you really would prefer selling on other sites like Facebook and Instagram? If you were wondering about how a professionally...
Statistics and numbers play a vital role in giving the right shape to a marketing idea or campaign. Knowing the what works with the audience, when and how matters a lot when a brand is planning to be regular on social media. Social media analytics tools are basically the guides that help us reach out the right audience at the most relevant time with the most accurate and engaging content. These tools are the necessities...
With the increasing demand for updated information and data regarding legal amendments, acts and changes in law all around the globe, YouTube has seen exponential growth over the years. While the world faces extreme cases of conflict, damage and disease spreads, different governments bought in several changes to the legal hold in their respective nations. Reactions, actions, ideas and opinions varied in many ways that created different impact on how the law took care of...
As the marketing industry and the way people consume content continue to evolve, marketers can expect video to become an even greater tool in the years to come, with a recent study cited by Forbes revealing that marketers who use video grow revenue 49% faster than those who don’t. To be able to reap all the advantages brought about by video marketing, you first have to have the right equipment that will allow you to create videos...
Nowadays Social media platforms are the best places to read a market, analyse demands and prepare strategies accordingly. There are multiple stages where brands and businesses prepare campaigns or polls to understand their audience better in order to serve them well. Facebook being the hub of all kinds of target market welcomes varied companies to express themselves on it. Brands interact with their relevant customers to expand the base and improve revenues. A poll on...
Makeup YouTube channels are flooded with popular celebrities, expensive brands, views and money. The makeup and beauty community is one of the largest aggregation of creators and influencers that monetize their channels on the platform. Apart from the gaming segment, music and sports communities these makeup YouTube channels are some of the high earning popularly watched videos. The makeup artists and beauticians have come a long way in producing videos that are more professional these...
Anyone who has been involved with the world of online sales for an appreciable length of time appreciates the impact that video content can have upon their ongoing marketing campaigns. Videos offer a much more personalised approach while enabling the seller to tout the benefits of his or her product in greater detail. However, we also need to keep in mind that potential buyers are increasingly utilising mobile devices to access e-commerce pages. How might...
Animal YouTube channels are beyond funny dog videos, weird species and never before incidents. They are dedicated towards much bigger and wider cause like animal abuse, saving the endangered species, conserving wildlife and exploring the animal kingdom. One can never get bored of watching the unknown islands with unheard of animal species and obviously cute puppies. There are many international and national organisations such as the International Animal Rescue, PETA, ifaw etc. that work for...
The Snapchat Vs Instagram battle is becoming intense with each day as marketers make their way towards the best campaigns on social media platforms. Both the applications seem to be the right one for marketers and their brands to reach the right audience with appropriate content. Facts indicate a distinct line between marketing on either of these two platforms. They offer varied features and focus on different target groups that one can consider as a...
Take a few moments to consider how many hours you typically spend each week watching videos. Most individuals will consume a great deal of time scrolling through the latest viral posts or searching for media content that provides them with relevant information (such as how-to videos). This should really come as no incredible surprise, as we live in a content-driven digital society. Businesses have, likewise, begun to leverage the power of videos, and for good...
Social media contest ideas and examples are all over the internet these days. Marketers have experimented with their brands and developed some fine examples for the future reference. If you have ever run any contest or are going to host one, then you must know that finding that one bait that grabs attention and engages audience is essential. The contest marketing segment has become slightly stagnant at this point of time as brands are repeating...
As the world marches towards revolutionary changes in various segments to uplift life and living, doing things yourselves is a saviour in times of need. DIY YouTube channels are stages that provide content regarding doing things by oneself and that is surely exiting to watch and experiment later. There are emphatically hundreds of thousands of reasons why learning to do our own chores is better than depending on others and their businesses. Imagine the world...
Right from that being a fan of that quirky sling bag to joining the team of mountaineers who collect plastic wastes on heights, there are multiple leads we come across on Instagram. With over half a billion regular monthly active users, the social media site is much more than what it initially aimed at becoming. Selling on Instagram is a fundamental part of digital marketing and sales because the platform brings in diverse groups of...
We are now aware of how the rapid spread of COVID-19 has led to an intense rise in the number of people working from home as more and more organisations don’t want to risk the health & safety of their employees. In fact, working from home has now become a new reality in the corporate sector across the globe with major organisations like Google, Facebook, Amazon,Twitter, Amazon etc also going the remote way in order...
The information and knowledge imparting capabilities of the World Wide Web is incredible. There is barely anything that we will not find on the social media channels, platforms and sites. Right from live surgeries to maintaining a proper diet during certain disease or illness, the world’s largest video streaming platform has got you covered with its Medical YouTube channels. There are several resources with valid authentication and license to share material to assist students, researchers,...
Do you run a firm? Are you spearheading a team involved in marketing and advertising? Well, then you must have someday asked your employees to rate & review products, services or even the workplace itself. When consumers, partners and other stakeholders share information as well as message of subjected organisation with their networks and associated forums, it becomes viral. The spread of vision and motifs of firms through word of mouth makes the company appear...
If you’re creating a short film, you’re probably wondering where to start. Once you’ve got a script together, it’s a good idea to start looking at a storyboard. Storyboards are brilliant tools which help you and your team to visualize the final cut of the film and create it frame-by-frame before your very eyes. Naturally, you might need a template to get started before taking any of these steps. There are websites like Celtx where...
Video content has embarked upon a journey to dominate textual content with social media being the prime example. A 2016 Adélie Studios report claimed that social video generates 1200% more shares than text and images combined. These stats are 4-year old; presumably, their numbers are even higher now. But this does not mean you should start posting videos right away without a strategy. If you do, you will be wasting your resources and a massive...
With over 1.5 billion downloads by now, TikTok is a quick expanding and growing application all over the globe. While India is the country with maximum number of downloads followed by China and the US, Bollywood stars on TikTok are nowhere behind the list of top users. Video making and photo publishing applications have made communication more easy and entertaining due to which there are more users on apps like snapchat, Instagram and TikTok. There...
The 2nd edition of StreamCon Asia will be in full swing this March 2020 after the event’s grand success last year. With all the leading names from the digital audio and video ecosystem coming together, it is bound to be the next big thing happening around digital video and audio streaming. The event will witness the best of the creators, brands, video & audio platforms, digital celebrities, advertisers, marketers, tech companies, media agencies and various...
Hotstar is a premium Indian over-the-top video streaming platform that belongs to a subsidiary of Star India which is wholly owned by The Walt Disney Company. The subscription VOD streaming service brand features some of the best series, movies and originals that are highly entertaining. Hotstar web series are host to a huge number of audience and have content that are some of the most viewed ones. The digital entertainment industry in India has been...
The digital music streaming service industry is majorly dominated by the brand Spotify. It is a vast and versatile library for music lovers, podcast enthusiasts and audio content consumers. Today Spotify holds a huge power to influence markets because of its easy accessibility and user friendly interface. All you would need to do is sign up with your email id or just connect through Facebook to access a plethora of music, albums, podcasts and more....
