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Today’s generation is opting for online purchases instead of spending their money on buying an item from a physical store. A majority of brick-and-mortar retailers and marketers are making their online presence. Around 30% of online shoppers make a purchase from a social media channel like Instagram, Facebook, Pinterest, Snapchat, Twitter, and a majority of these sales come from Facebook. For the same reason Selling on Facebook Marketplace is an opportunity to explore. Facebook is where...

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Let’s pretend it is 2005, you have come home for lunch and the television has got your favourite show on. You eat the yummiest home cooked meal while being entertained by the show. Old but definitely gold! Food always had this connection with watching a series or a show since a long time. Right from the “TV and lunch” to the “Netflix and chill” food culture has evolved while eating habits have changed. Healthy and...

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Facebook is not just about what’s happening this weekend or finding new friends; it’s also an incredible social learning platform. There are many educational Facebook pages out there that have been created as a resource to collect and share informational & educational knowledge. Educational Facebook pages offer courses, videos, latest trends, tutorials, and talks, which can be accessed from anywhere for free. The best thing about being on Facebook is the accessibility with which you...

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Podcasts are seeing an uptrend in recent times. Many individual creators and brands have also started taking podcasts seriously by adding it to their marketing communication and promotion strategy. The rise of smartphone users along with faster and affordable data rates have also fuelled the unprecedented growth of the podcast industry in India. This rise in demand also needs to be backed up by equally creative and varied content both in quantitative and qualitative terms....

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Making money online might seem difficult with the initial learning phases involved but the results are worth the perseverance. Were you trying to figure out ways to monetize your videos? It is good for businesses to keep a track of trending techniques to maximize resources and returns. Facebook Creator Studio has turned into a reliable space for new brands and companies to establish digital presence. Creator Studio on Facebook helps partners earning money on the...

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When it comes to social media marketing, Facebook still remains the undefeated champion even after more than a year of criticism over mismanagement of data and privacy concerns. With over 2.4 billion monthly active users, Facebook has a massive audience reach, which is impossible for any marketer to ignore. For business owners concerned about Facebook Business Marketing, Facebook has become one of the leading social media spots in terms of engagements, conversions, sales, and branding....

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As Facebook gradually turns into an active video browsing app for its users, YouTube has maintained its graph throughout time. Both the social media platforms are unarguably true blessings for digital creators. As we begin understanding the usability of these platforms along with their effectiveness on our content, YouTube Creator Studio Beta Vs Facebook Creator Studio is a necessary comparison. The creator studios bring together tools and techniques for effective channel as well as page management....

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With the increased accessibility in various production tools, every small business has virtually every reason to enhance their marketing videos. Thanks to advancements in technology, posting and recording video content has never been any easier.  Now, all you need is a laptop or your smartphone to start recording videos that are essential for marketing your business. With some relatively good lighting and a good background you are all set! Video is a stunning and efficient...

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In the modern-day digital society, video content has taken the top spot in marketing strategies of businesses and marketers are investing more time in incorporating this influential communication medium. Technological advancements, smartphones, and platforms like YouTube have made it much more accessible and affordable to create videos. If you do a random search on Google, you will surely get at least one video search return and that makes the video SEO so important. Videos have...

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As the internet turns older, new technologies with smart apps and convenience enhancing websites pop up every now and then. Social media platforms are a hub to a collection of insights, knowledge, fresh ideas and information. Brands and businesses can utilize these to reach their target audience and expand overall growth. Businesses can directly connect with their customers on Quora, a platform that allows anyone to ask and answer questions, thereby establishing a one on...

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Events, Tradeshows, Conferences, Conclaves, Summits etc play a very pivotal role in the growth of companies in every industry. Such gatherings are amongst the few occasions where the best from every industry gather under one roof to discuss and debate the way forward. These gatherings also help many companies in establishing direct contact with their potential customers, diversifying their customer base and learn about upcoming and current cutting edge technologies in the market. Out of...

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When it comes to social media marketing, the power and popularity of Twitter is a well-known fact, with around 67% of all B2B businesses using Twitter as a digital marketing tool. With over 330 million monthly active users and over 500 million tweets sent on the platform each day, Twitter is now a dominating social platform for marketers and businesses to not only boost traffic or establish brand awareness but also generate leads and increase...

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People say the first impression is the last impression. Whether be it buying a product or placing it back on the shelve, packaging always matters. Its the outer image that has the ability to make a bad or good impression of what lies inside. The same implies to videos we watch on OTT, mainly YouTube and that is why we have bought to you a guide on How to Change Thumbnail on YouTube. We all are...

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Facebook reactions are a nuanced way through which each user to express their sentiments on posts. Being used for over 300 billion times in the beginning of its launch, Facebook reactions are still in trend. After continuous requests and feedback from regular Facebook users to add a “dislike” button for better expression, the team came up with five new emoticons. These are “Love”, “Haha”, “Wow”, “Sad”, “Angry”. These reactions improve user experience and sort out...

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These days, YouTube Live streaming monetization has become an open space but until a few years back , it was only available only to certain privileged industry giants during its initial days of launch. With changing internet trends and techniques, users can begin their web TV channels, platforms and more. Video streaming platforms like YouTube have turned into a deep pool of opportunities for users where they can build a career and earn a living too....

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Launched in 2003, LinkedIn, with more than 650 million users located in more than 200 countries, stands out as the most significant “professional social networking site.” With its professional image and technological advancements, LinkedIn is a popular social platform for brands and businesses to connect professionally across the globe. In this blog, we will explore why you need to use LinkedIn groups and discuss how to create and effectively utilize them. Expanding beyond helping in...

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Amidst quick changing cultures and trends, TikTok is a popular internet app that basically keeps most of the teens and adults occupied. Have you not come across the challenge and duet videos that are popular on the platform? Cringe worthy, weird, funny, and one of its kind videos have become viral on this social media platform which has gained a lot of following over the years. With over 500 million people using the application, TikTok...

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Instagram, the world’s third most popular social media network after Facebook and YouTube, with over 500 million users accessing the app, is undeniably the most popular social medium for your business and engagements. Although Instagram itself has a number of in-built functionalities, going ahead a few steps to boost the engagements using additional apps can be a helping hand in your Insta journey to set yourself apart from other brands. To help you in reaching...

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Are you looking for free social media icons sets to brighten up your website? Still perplexed about finalizing the final layout of the business card? Too many sites for social media icons but nothing is for free? Worry no more as we have got you covered here in this blog. We understand that all businesses have different preferences and unique styles to express themselves and their brand. Finding high-resolution, free, super cool social media icons...

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Video content is ruling 2019 and has become the key to digital marketing success for brands looking to boost online reach and growing their business over the internet. Video content has seen a remarkable growth in social media in recent years. Finding an audio to acquaint with your video can sometime be cumbersome and that is why we have prepare a list of Top 10 Websites to help you in your pursuit to Find Free...

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We know the waving pug, the blinking white man, lazy cat on couch and Di Caprio raising toast memes in motion. They were on our social media feed, favorite website and most loved blog as well.  If you think they were just there to entertain then maybe you are missing out on a lot more significant reasons for them to be there.  Firstly, larger bandwidth allocated by internet service providers and sudden surge in smartphone...

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We all know that it is really tough to make the customer stay on your site and read the content, however, adding an image surely makes it look better and engaging in all ways. If your blog looks monotonously long, then most probably no one will enjoy reading it. It has become necessary to make sure that the content is designed in a way that all of its important parts are explained well through diagrams...

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YouTube is 2019’s largest video website with 2 million people visiting the platform every month. It is already under fire for repetitive content moderation related controversies of pedophiles leaving predatory comments on videos featuring minors on YouTube or the bigoted harassment of a Vox journalist. Keeping all that in mind, this time, we will discuss, How Brand Safety is going to revolutionize YouTube Ads in 2019? The platform has been recently blamed for serving inappropriate...

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All marketing professionals are well aware as to how social media plays a crucial role in interacting with your audience and becoming a part of the conversation happening around your brand is the need of the hour. Nowadays, every business, small or big needs some marketing presence on social media. We often see marketers claiming they don’t have enough time for social media marketing, and that is why we have brought to you a guide...

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Facebook, with over 2.23 Billion monthly active users, is an ocean full of just the right customers for your business. For all brands and creators looking to expand their business and be visible in the densely crowded market, Facebook is a blessing. Targeting specific customers, customizing audience, creating look alike audience and tapping into fresher markets is easier with Facebook business. Knowing how to create a Facebook business page brings along a lot of unexplored...

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Promoting a business without trying out the digital media options might be a slow route towards achieving your organizational goals. It’s like climbing a mountain without the essential gears. But don’t worry, if you are reading this blog then your journey to reach to the top is going to get easier. Doing a business, retaining customers and ensuring revenue growth is a difficult task without the help of social media platforms. Moreover, your customers can...

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Video marketing is nothing new now and it is undoubtedly an essential part for an effective marketing strategy. In today’s hectic schedule, people prefer watching a two-minute video rather than 15 minutes reading of the same information. This time, we have brought to you, a complete guide on the Best time to post videos on Facebook so that you can easily amplify your reach. The easy-to-digest format of the video is taking over digital marketing, with...

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Content comes in various types be it text, image, video or the very recent form, Podcast. Brands and Content creators have time and again improvised their content options based on their requirement, target audience and product/service they intend to promote. Many leading individual influencers and brands have taken up Podcasting and have been very successful in scaling up their influence and brand value in the world of Social Media. From the likes of Gary V to...

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With quick evolving marketing trends, digital platforms are the hub of everything popular.  Nowadays, it is essential for Video producers, digital marketers, YouTube influencers, and all video content creators to understand video marketing. To achieve business success, brands and creators must utilize online tools, techniques, and platforms. Budding online video content creators involve the aggregate strengths of the internet to drive traffic, increase sales, and convert viewers to customers.  Trade fairs, events and business conferences...

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Earlier, we shared a blog on how to integrate Instagram on Facebook Creator studio and also shared on how to add free tracks and sound effects to your video using Facebook Sound Collection available in Creator Studio. This time, we will give a brief explanation of Creator Studio’s other features namely, Facebook Rights Manager and Facebook Content Library. Facebook Creator Studio has been here for a while now, and we all know how it is...

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Microsoft-owned, LinkedIn is a professional social platform for those who are looking for new opportunities in their careers and are interested in making connections with other professionals. LinkedIn has always focussed on building a trustworthy environment where professionals with a professional ID get an opportunity to present themselves, share credible content, and take and give professional help. There is no denying that video is the fastest-growing format with a high engagement rate and LinkedIn too...

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According to Alexa.com, Google-owned YouTube is the second most visited website in the world, only behind Google. While other social media platforms are working towards becoming better video platforms, YouTube, with its mass popularity is holding the top spot as a video sharing platform. YouTube brought a source of income for millions and gave creators a medium to showcase their skills, talents, hobbies or just share the experience with a larger audience over the Internet....

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In this era of digital consumers, Video on Demand (VoD) services is replacing TV subscriptions and DVD rentals. People are switching over to more affordable alternatives to cables, i.e., VOD platforms. In this piece we will discuss about How a video streaming platform like Viki is re-imagining local content in South East Asia with its interactive set of features. Subscription video-on-demand (SVOD) streaming services like Amazon Prime and Netflix offer individuals across the border with diverse...

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So you trekked across this breathtakingly beautiful valley this monsoon. Great! Are you unsure about posting those raw clips of endlessly flowing streams, snow-capped mountains and glowing fireflies under moonlight? Now that you have enough content to boost your Instagram travel business account, make sure they are engaging. Oh! Wondering how to create those perfect Instagram app stories to grab attention of your followers? Well, you are reading just the right blog. Why Brands use...

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If you are a brand planning an event to reach out to the target market, do not miss out broadcasting it on social media. Multiple Live streaming on social media platforms is the main key to successful branding and extensively reaching out to customers. Insights suggest that videos play an impactful role in capturing market attention and improving conversion rates. Therefore, organisations continuously look out for mediums & tools to simplify Live streaming on multiple...

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Music is one of the most essential components of any project, advertising, or even any video ads for social media. The right soundtrack spices up an ordinary video, making it more exciting and immersive. For video creators, choosing the right soundtrack is a key to convey the intended message to viewers by using different music genres for different emotions. For the same reason, we have brought to you a guide on How to use Facebook...

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Indian web Television thriller and the first Netflix original series in India, Sacred Games, starring Saif Ali Khan, Nawazuddin Siddiqui and Radhika Apte in lead roles, is based on Vikram Chandra’s 2006 novel, Sacred Games. Today, we will not only talk about Sacred Games 2 but will also list the key points of SacredGames2 Hashtag Analysis on Instagram, Facebook, YouTube & Twitter. So let’s start. Attention this content is 100% spoiler FREE. Aham Brahmasmi The...

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Last year, Facebook began testing its Facebook Fan Subscription feature to help creators make money and monetize their original content on Facebook. Facebook Fan Subscription, a Patreon-like Fan subscription service, allowed creators to offer a $4.99 monthly subscription to their Facebook fans in exchange with perks such as opt-in supporter badge and access to exclusive content. During the test period, Facebook will not take any revenue share for itself, but Apple and Google will take the...

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Over the course of few years, major brands, home-based businesses, individual creators and local shop owners have been driving traffic, generating leads and doing better on Instagram, a social media platform that has become a hub for artists, musicians, niche brands and more. Instagram is the place where creators and influencers discover ideas, talents, opportunities and appropriate ecosystem to develop other skills as well. Why do business on Instagram? Around 80% of Instagram users follow minimum...

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India’s oldest music label, Saregama, owned Yoodlee Films has been betting big with content-driven films and is now ready to expand its footsteps into the world of web-series. Its first film, Ajji, directed by Devashish Makhija, was critically acclaimed followed with the release of Brij Mohan Amar Rahe on Netflix in December 2018. Its next film Kuchh Bheege Alfaaz was directed by National Award winning director Onir. Yoodlee films has set a target for itself to achieve...

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Are the overflowing feeds and noisy posts shadowing your brand’s presence? If you want to curate longer content into interesting tweets that stands out, Twitter Moments for businesses are here! “Twitter Moments let you tell a story that goes beyond one Tweet and highlights different perspectives” Twitter Moments is a content creation and curation tool that helps in consolidating best tweets relevant to a specific topic. The content gathered can be presented in a single frame slideshow...

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Since 2010, Pinterest has grown more than a social media platform; it’s more like a key marketing platform where users (Pinners) discover inspirations and ideas while advertisers and marketers showcase their brands and products. As stated by Pinterest, 90% pinners make purchase decisions on the platform, and around 70% pinners use Pinterest to discover new products. In this article, we will discuss How to setup Pinterest Shopping Ad campaign for your next marketing campaign and scale...

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Nowadays sports are way beyond just field activities. The current generation is highly tech-savvy and digitally advanced, due to which eSports sees incredible growth each year. Usually while discussing games or sports, we think of courts, fields & pools but never a bunch of youngsters in gaming clubs playing DOTA 2 or Counter-Strike on systems. Today’s youth have redefined gaming, thus making online games a priority amongst other sports. People, around the world, who mainly...

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People come to Pinterest to discover products and take inspiration from the platform before making their next purchase, and with over 290 million monthly active users, Pinterest has grown as a shopping buddy and social marketing leader. From decor ideas to style and inspire, Pinterest has ideas and interests for every logged-in user. For brands and businesses, Pinterest Shopping Ads is a game-changer to convert Pinterest traffic into sales. In the last few years, Pinterest has...

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Creating live video content for social media requires effort and time, which can get unrewarding in return later. Marketing online is challenging because content once published, lose their reach and popularity with time.It reduces the engagement rates on videos due to which they become futile. Hence, as marketers, it is wise to repurpose video content to bring back impressions using the same efforts.  Making a video would involve planning, recording, editing, and publishing at the...

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The aesthetically appealing and visually engaging social media platform has come a long way over the years. Being the online pinboard for fresh ideas and user-generated creativity, Pinterest has gathered much praise. Often termed as the “catalogue of ideas,” Pinterest is a social media web and mobile application company. It helps people connect with innovative and creative options relevant to their respective field of interest.  The application is more than just cupcakes, DIY home décor,...

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Facebook Creator Studio, which was initially rolled out to Facebook Page Admins, gave creators a tool to effectively manage and publish content on Facebook. For the same reason, we have bought to you this guide which will help you to connect Instagram to Facebook Creator Studio. Earlier this year, Facebook announced plans to merge Instagram, Facebook Messenger, and Whatsapp to allow cross-platform messaging. Now, Facebook has integrated Instagram into Creator Studio to post, manage, view insights, and...

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Google’s performing video streaming platform now serves multiple purposes online with its different business verticals. YouTube has expanded in all dimensions and is one of the most searched websites on Google. If the internet is the hub of intelligent discoveries, YouTube is the most popular and widely utilized idea. Right from tons of curious cat videos to thousands of product reviews, the platform has got something for everyone. YouTube Vs YouTube Music app Going by...

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Cricket is one of the oldest sports in the world and in India, it is followed like a religion. So, it’s not a surprise that the ICC Cricket World Cup 2019 was one of the biggest sporting events of this year. With over a billion fans, 10 nations, 48 matches and 1 cup that really matters, ICC CWC19 was one of the most trending and popular topics on social media in the months of May...

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The world might be going gaga over PUBG but Epic Games owned battle royal game Fortnite is still holding on to the badge of being the most popular esports game in its category. This battle royale game has been generating billions of dollars for the gaming company with an audience/players spanning across different age groups and geographies. This is the reason why the recently concluded Fortnite World Cup broke many esports gaming records even though...

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Searching for No Copyright Music for your next video can be a hassle, and for that, we earlier wrote an article about Websites that allows you to download Royalty-free Music for your video. In that article, we talked about YouTube Audio Library and discussed its features. To extend that piece, we can say that the YouTube Audio Library is one of the best collection or source of Royalty-free music for YouTube videos. For the same...

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Google-owned video-sharing company has made a smart entry into the Indian music-streaming business vertical. YouTube Music app in India brings along a wide range of music services including official songs, rare playlists, music covers, YouTube’s extensive collection of remixes and artist hits. “YouTube is where artists and fans connect: creating and discovering a world of music.”  YouTube witnesses over 1 billion music lovers on its site every month who come to discover and enjoy musical...

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We all very well know how effective advertising can be, and we also know about how Facebook and Google Ad campaigns still have advantages over influencer marketing. Facebook specifically presents to us with an ample volume of people from various demographics and gives a chance to segregate the audience by applying filters to it. Whether you are a shopkeeper, an analytics firm, eCommerce giant or stockbroker, Facebook will be holding a large chunk of your...

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Cuisine in India is as varied & diverse as the regions of the country and its people. Each destination has an enviable rage of culinary delights which promise a veritable gastronomic experience. These recipes are redolent of the climate of a particular region and is also heavily influenced by religious and cultural choices. Due to such diversity in Indian cuisine, many Indians and foreigners don’t have a clear understanding on how to make these complex recipes....

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A normal social media text post says a thousand words, a social media post with a picture shows a thousand feelings but a video post on any social media platform is priceless. That is why, many leading brands and content creators around the world opt for video content over any other form. Digital video has always been more engaging. With higher reach, audience retention & conversion rate, video content showcases an immersive & real-life experience...

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Rise of TikTok is nowhere near to an end. TikTok fan count is increasing with each passing day, and users from all parts of the society with different backgrounds are now turning into celebrities. Earlier we wrote about Top TikTok users in USA, UK and India and this time we will dive into some of the Popular TikTok Stars in Pakistan. There are people who consider that the content on TikTok isn’t at par with...