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Eyes fixed at live streaming of poll results on digital devices Office walls echoing with opinions. Elevated anxiety in all Indians. The 2019 Indian General elections to constitute the 17th Lok Sabha has finally winded up after 7 phases of voting across all Indian states. The counting of votes for 2019 elections of world’s biggest democracy began at around 8 AM on 23rd of May 2019. The populist schemes, branded power displays, debates and discussions,...

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YouTube needs no introduction to our readers; it’s our new TV. Founded by three PayPal employees, Chad Hurley, Steve Chen, and Jawed Karim in an office garage and later acquired by Google for more than $1 billion, YouTube today attracts 1.8 billion active monthly users from 90 countries to watch 100 million videos daily, making it the world’s second most visited website. YouTube has become the launchpad of talent and creativity, be it comedian, gamer, or vlogger...

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YouTube stops displaying subscribers count on channels and this to be turned into action from August 2019. If you have been part of live subscriber count wars and have cheered for your favorite YouTuber with all your enthusiasm, then that won’t happen ever again! Yes! YouTube would stop displaying subscribers counts on concerned channels from August 2019. Channels with 1000 and below subscribers are excluded from the list and will have their counts displayed as...

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Social media marketing holds a significant role in promoting brands. Marketers these days strategize the campaigns that ensure reasonable engagement rates at lower investments. Advertising online can be subdivided into many types, and their usage depends on: Audience targeted Type of service/product Type of engagement desired  Facebook ads strategy for musicians is popular amongst marketers in music industry, and utilizing it for promoting art is an excellent way of exposing talents to their respective fans....

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Social media marketing for beauty products is essential because people watch a lot of tutorials/ videos as the usage instructions printed on the product are inadequate, especially Make-up products. People trust the views of influencers and beauty bloggers when they see the real application and usage of these products. For example, Lakme launches a lipstick variant whose all the colors might not be equally good or pigmented. Hence, it’s the reviews which the consumers trust....

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Imagine being a famous face tomorrow, fans coming up for selfies and relating to you as one amongst them. Getting papped frequently, hiked up fandom! Surprised yet content? Right. The rise of Be Younick and “The” channel Nikunj Lotia had a pretty much normal lifestyle and living like most of us before his “Mauka Mauka” ad spoof video made rounds on the social media. The 1 minute 59 seconds video bought out a terrific creator,...

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The importance of brand management for all modern businesses cannot be overstated. Brands are not simply made overnight, but they are cultivated under the consistent care of a company. Making the right decisions when it comes to growing a brand can change the way that consumers perceive your business. Consider some techniques you can use for better brand management. Bring on the Creativity In a typical day, the modern consumer may be bombarded with hundreds...

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We at Vidooly came up with a comprehensive report on the Facebook video landscape in India. The report has an analysis of the top Facebook Pages from India that focus on online video for every month of 2019 divided into 10 different genres. JANUARY HEBBAR’S KITCHEN & YUM are the most viewed Food based Facebook pages for the month of January 2019. 2 FOREIGNERS IN BOLLYWOOD tops the list among top independent creators. ABP Live...

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The surge in video content creation on YouTube India has created a new definition of content creators. Now, Indian creators are recording, vlogging, live streaming games, editing their own videos, and creating a wide variety of web series that can give T.V soaps run for their money. For example, in 2014, only 16 Indian content creators on YouTube had more than 1 million subscribers which included the likes of A.I.B and T.V.F. Now, in 2019,...

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LinkedIn video marketing feature was launched in 2017, and there was a revolution witnessed across industries that used social media for their branding purpose. LinkedIn internal surveys and study reports confirmed that LinkedIn video marketing was three times more engaging and successful than content posts. In a year, LinkedIn Video posts generated over 300 Million impressions on the platform, which is vast than ever before with other types of marketing techniques. Apart from setting benchmark...

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Today almost everyone uses emojis and is in search for Best Emoji Apps, be it lightening up the conversations, conveying your expressions, to spruce up your posts on social media, making texting more interactive and much more. These small cute emoji icons, which are around 2666 in number, far more than human expressions themselves, are making big changes in the business world too and even world’s biggest companies, like Pepsi, Starbucks, have created their emojis...

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When you become famous, being famous becomes your Profession Everyone wants to become famous by showcasing some unique art or talent they possess. But as we all know, climbing the ladder of success to become famous is not that easy and good things always take time. At the same time, the world has been witnessing a sea of changes across digital platforms where tech giants such as Facebook, Google & Microsoft are leading the race...

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The former Musical.ly that was taken over by ByteDance, a Chinese company in 2016 turned into becoming one of the most profitable and downloaded apps in the world. Now known by the name TikTok, this free app is a combination pack of the vines, Twitter, and Instagram. TikTok, with over 500 Million monthly users has surpassed the total download records of Instagram in the first half of its release. TikTok marketing strategy for business is...

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Gone are the days when budget posed a big problem in fulfilling the dreams of an individual. For example, let’s consider singing as a full time career option. Often many talented singers failed to grab the eye balls due to this particular challenge. But welcome to 21st century, if you have a passion for singing but short of funds to buy instruments and other supporting equipment, Karaoke singing apps are here for your rescue. Karaoke...

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In India, there has been a rise in content creation & consumption on social media platforms and video platforms. With the rise of popular Youtubers and Influencers like Bhuvan Bam, Mostly Sane, Amit Bhadana, Kritika Kamra, Auditya Venkatesh and many more, there is no doubt that everyone is, now, aspiring to be like them. However, only the top and most popular influencers like the above mentioned names get the spotlight. What about micro influencers or...

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Bloomberg has revealed that Google has roped in 15 million subscribers across its music streaming apps YouTube Music and Google Play Music. The stated figure also includes free or promotional trials. Even though Google is still far behind its competitors, this is quite a remarkable progress considering that subscription-based media businesses have not picked up for Google that much. Spotify Technology SA hit 100 million paid subscribers which was announced recently by the company. On...

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Artificial Intelligence, Deep Learning, Machine Learning is our future!! The way AI is bringing technological revolutions, learning and adapting us, it has the potential to make our lives easier, and also it performs tasks more accurately than humans. AI combines a large amount of data, iterates and using algorithms; the software automatically learns and adapt to the patterns and simply learn from inputs and perform human-like tasks. AI deeply analyses the data, predicts accurate results,...

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Internet these days bring sufficient animal rescue reports, engaging dog cat birdy videos and cute paw doses. We have read, watched and got involved in such contents online and one would agree that animals are directly dominating a lot of spaces online. There have been NGO’s and companies that work towards conserving the wild and reviving animals. Domestic and street animals receive discrimination despite continuous efforts from such animal activists and groups. Social media platforms...

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Starbucks gains free advertisement worth of billions of dollars due to a goof-up by Game of Thrones Team. As confirmed by leading publications and media houses, the latte doesn’t belong to Starbucks. An official statement has been issued by Game of Thrones Twitter handle confirming the goof-up and the edited Episode has been uploaded as of Tuesday, 7th May 2019. News from Winterfell. The latte that appeared in the episode was a mistake. #Daenerys had...

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Facebook F8 Conference 2019 held from April 30 to May 1, 2019, at San Jose, CA showcased many new features, updates, latest AI product demos, developer programs and tools for all the family apps of Facebook, i.e., Facebook, WhatsApp, Messenger, Instagram, and Oculus. Facebook Founder Mark Zuckerberg even stated, “the future is private,” claiming it is making efforts in bringing more privacy online to all its services, both for its users and behind the scenes,...

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In a major shift in its original content strategy, YouTube has officially announced that it is making all the original series and specials on the Google-owned platform available for free viewing. In its 8th annual Brandcast event, YouTube’s Chief Business Officer Robert Kyncl declared that it’s altering its approach towards YouTube Premium originals which will now be made available for free and ad-supported content. Prior to this, all original shows were available for users of...

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“Engage, Enlighten, Encourage & Especially..just be yourself! Social Media is a community effort, Everyone is an Asset” – Susan Cooper Rightly said by Susan Cooper, social media is a community effort where everyone is an asset. Today with us, we have an exciting ground to earth travel blogger, entrepreneur and vlogger who has close to 114 K+ followers on Instagram (wanderwithsky) or as we say assets and is amongst the leading travel bloggers of India....

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The fashion microbloggers and lifestyle influencers are the most appropriate mediums to communicate with the adapting world now. They are well in touch with their audiences and have a connection rooted more profound than just mere accounts online. The digital population in India as surveyed till January 2018 found 462 Million active internet users which speak about the burgeoning tech and digital revolution taking place here. The Indian population these days is seen mostly acquiring...

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We all love Instagram for the photographs that can make anything come alive from the cafe that you visited the previous weekend to the wedding you attended or that vacation you went to. The range of filters and edits can make even an amateur look like a professional photographer. Food photography has capitalized on this phenomenon and has taken a whole new dimension on Instagram. There’s no dearth of food influencers on Instagram anymore. You...

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Ever heard of Google Discover? Well it’s a new feature by Google and is surely going to create a revolution the way people consume content in digital landscape. Since its launch it has kept the SEO experts worldwide interested and is expected to surely affect the overall traffic of many websites worldwide. According to SEO professionals worldwide, Discover is Google’s answer to social media feed and will surely have an impact the way people browse...

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The Space-X and Tesla founder left his followers tickled pink and perplexed with his tweet hinting at co-hosting meme reviews, a famous Youtube episode by Pewdiepie. Things got concretized when on 22nd February 2019 the video was uploaded. Elon musk along with Rick and Morty co-creator Justin Roiland hosted the third and final part of “Pewdiepie” Kjellberg’s meme review. That was a crazy Friday when the video went viral minutes after it got released on...

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While trending YouTube videos, and live streaming gradually grew to be the usual way the millennials conversed, digital original series on OTT channels specifically SVOD platforms online provided concatenations of scripted and non-scripted videos that were relatable and ultimately breaking the mould. The increase of demand in the market for the series has led to a revolutionary growth of subscription video-on-demand platforms. According to the parrot analytics research on global television demand report 2018, the...

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Video marketing has been the most important arsenal for marketers in 21st century. Recent surveys also predict that video consumption and creation is on a rapid rise in India, enough reasons to depend and allocate maximum resources to video advertisements rather than focusing on other forms of ads. Post Jiofication in India, i.e after the launch of high speed internet services by Reliance Jio, there has been a considerable rise in internet penetration rate in...

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Social media is a unique channel that allows brands to advertise, communicate, and engage with their audience at the same time. No wonder this strategy remains a number one choice for marketing teams aiming toward excellence in 2019. Not only can popular social sites like Facebook, Instagram, and Twitter extend your marketing reach, but they can also help you build a community and familiarize with your customers’ needs. Not doing that is a big mistake...

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Marketing is a data-based business practice. Like many other strategic activities in business, it relies on valuable information about consumers, competitors, and markets to drive growth. So it collects and stores heaps of it, making everyone involved vulnerable to data theft and malware. As marketers keep discovering new channels to generate data from, cybercriminals keep finding new and ingenious ways of exploiting their weakest points. Reports of data breaches go public daily, while marketing security...

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Today’s time is the time of streaming everything online rather than switching on the TV to watch whatever is being aired, leaving no choice to explore and for the same reason our political parties have also started exploring the options available to them other than TV. In the last ten years, YouTube has well-marked its presence as the most popular online video sharing platform where people watch 5 billion videos daily and over 400 hours...

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Taylor Swift is back with a bang! The pop and country music artist just released her latest single “Me!” in collaboration with Panic! At the Disco frontman Brendon Urie along with the music video on YouTube. She’s making headlines after YouTube tweeted to declare that the music video had grossed 65.2 million streams within the first 24 hours of release on April 26th. With 65.2 million views, congratulations @taylorswift13 + @taylornation13 on breaking the record...

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Linkedin, a social network of professionals established in the year 2002, which later became a fully owned subsidiary of Microsoft in the year 2016 is helping job seekers from every technology find the best job opportunities from every sector through millions of job postings by employers and build a professional relationship to have access to latest opportunities and insights of business by making Profiles. It has now become an influential online social platform for making...

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Storytelling dates back to ancient times and has the power to shape people, cultures, and society as a whole. Starting from the cave paintings of the Neanderthal Man, hieroglyphics of the Egyptians to the Greek legends that have been passed on through generations, stories have shaped history, carried on words of wisdom, and formed societal norms. Stories are such a hit with people as they are closer to real life and people can relate to...

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India is currently going berserk over Modi, Avengers End Game, IPL and the final season of Game of Thrones. While I am writing this blog, the second Episode of the Season 8 has already been released and with each passing day, the craze and fan theories are growing on the internet. The fantasy based fictional web-series has also made brands capitalise on this popularity with numerous brand collaborations, brand integrations & social media posts to...

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Power couple Deepika Padukone and Ranveer Singh have been roped in by consumer durables brand, Lloyd, an arm of Havells India Limited, for their latest ad campaign “Khayal Rakhenge, Khush Rakhenge”. Ranveer and Deepika are being seen together for an advertisement for the first time and it’s already gaining a good response. The ad campaign has received 46.4 Million views on YouTube so far! The Bollywood stars were brought in by one of the leading...

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After a long spell of speculation, Facebook has finally confirmed that the social media giant is working on an artificial intelligence-based digital voice assistant which is set to compete with Amazon’s Alexa, Apple’s Siri and Alphabet’s Google Assistant. Facebook’s efforts towards an AI based voice assistant is being implemented to serve across all augmented reality/virtual reality products of the company encompassing Portal & Oculus. Facebook had been known to have worked on an AI assistant...

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In the late few years, YouTube has earned the optimum level of popularity all around the globe. Not only as the platform with the most diverse range of videos and the highest number of viewers, YouTube has emerged as a platform that has leveraged the video creators to stream their videos and reach the millennials and also earn a skyrocketing amount of money! The scope of earning that YouTube offers is an inevitable and lucrative...

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Korean pop band BTS has smashed records again! Their brand new single “Boy With Luv” featuring Halsey has become the most viewed YouTube video in the first 24 hours of its release. The song was released as the lead single for their new album “Map of the soul: Persona”. YouTube has also affirmed that the video has smashed the record for ascending to the 100 million views mark by becoming the fastest video to do...

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Tech giants Google and Apple have been ordered by an Indian court to remove the Chinese social media app TikTok from their app stores and block downloads over various concerns. This move is going to badly hurt TikTok’s parent company, China’s ByteDance Ltd., which is currently the world’s most valued startup as India happens to be it’s most favourable market. The Ministry of Electronics and Information Technology issued a directive for the tech companies earlier...

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In the past few years, Social media has deeply integrated into all the spheres of our lives and most of the business has shifted online as people are getting all the relevant information in a just a click. According to recent studies, people not only use social media for entertainment, rather spend 37 % of their total time spent on media to buy some or the other products from advertisements tailored at them. Social media...

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It is no news to the millennials that we are surrounded by marketing, in one form or the other. In this rat race, it is compelling that those who are in the field of marketing stay on top of the latest updates, upgrading them with the necessary tools as needed. Whether you call yourself campaign creators, designers or a marketing strategist, there is a plethora of apps available today in the market that could make...

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If you’re promoting your business online, missing out on Instagram may hit your business hard. Here’s why. 2018 was the year of Instagram as the platform touched the 1 billion monthly active user mark bringing in ad sales worth $8 billion and has emerged as one of the most influential marketing channels of today’s times. Compared to other social channels, Instagram’s presence is more prominent. It has more than 500 million daily active users as...

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Gone are the days when learning was just restricted to brick and mortar, where students had to go and pay a handsome amount of money to take learnings from a good teacher. We all remember the time just before the commencement of our sessions when we had to stand in long queues outside a bookseller’s shop and where books used to get sold even before the queue ended. Learning was never easy!! But in the...

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YouTube, owned by internet giant Google, has revealed an important statistic regarding the mushrooming growth of online video at its annual flagship event, Brandcast. CEO Susan Wojcicki revealed that India is YouTube’s largest and fastest growing market, as per data released by ComScore till January 2019. With a whopping 265 million monthly active users, India has left behind the U.S. to rise as the uncontested winner in the YouTube race. Susan Wojcicki further added, “YouTube...

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21st Century India is booming with web-series both in terms of production as well as consumption. With rise in demand for content produced by OTT platforms, more and more players are entering the industry with plethora of original web content or web-series. This rise has also helped the growth of other related industries like that of smart TV, smart phones, telecom industry (data usage) etc. Post Jiofication as industry experts call it after the launch...

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“Kya apne kabhi online hotel search Kiya hai?”   The above phrases immediately bring up the keywords Hotels, Online Hotel Bookings & Trivago in the minds of every viewer. A brilliantly managed video marketing campaign by the marketing Team of Trivago along with Trivago ad guy that manages to grab the attention of the target audience, create brand recall, ensure audience retention and most importantly hit the minds of the consumer with the relevant business...

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In January, internet mammoth Google had revealed that the company will unveil a Political ads Library that will ensure higher transparency to election ads posted online. As promised, Google’s Transparency Report has recently been released and gives a breakdown of political advertising on Google which includes the amount spent by political parties, candidates and members of the Lok Sabha who have purchased online ads on its platform as well as partner platforms such as YouTube....

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TikTok, a Chinese video-sharing app which was previously known as Douyin and later merged with Musical.ly, keeping the title Tiktok has gained immense worldwide popularity since its launch in 2016. With its rise, the top tiktok users have also reached heights and now have become celebrities. TikTok has become a medium to reach out to a larger audience within a few seconds of posting a video, and it becomes much more encouraging when you participate...

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Have you ever moved away from a website because it took too much time to load? Ever chosen a faster website over a slower one? You’re definitely not alone. When it comes to the elements to a robust digital marketing campaign, we give higher priority to the design factor, ad targeting or conversion rate optimization. But there’s another angle that we should not forget and that is the website speed. Website visitors these days don’t...

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With modern technology, it is easy for us to find if a video or image file has been manipulated or not? According to a recent survey spotting a forgery is still a tricky business. That is why watermarking was developed to solve this problem. Video watermarking consists of adding a pattern of bits that is unnoticeable to the human eye, into an image or video file which you want to authenticate. The application of this...

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Facebook removes ad targeting options to restrict any kind of discriminatory targeting in certain categories. According to the announcement made by the company, advertisers on the social media platform will no longer be able to implement age, gender and ZIP code targeting for housing, employment and credit ads.  This has come after a settlement on lawsuits filed by National Fair Housing Alliance, the Communications Workers of America against Facebook for discriminatory practices. The company will...

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The Internet has become the leading source of information about products or services. People enjoy the convenience of researching and shopping on the Internet because they are not restricted to specific hours or locations. However, people still crave that personal interaction that they experience when they purchase a product or service in a face-to-face manner. One of the best ways to improve customer experience is through video marketing. If you are trying to promote a...

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“I have a dream and it’s not to own a condo or cruise. My dream is to see every slumdog with a shoe” – Divine This quote by Vivian Fernandes a.k.a Divine is a sharp contradiction to what Indian hip hop has been traditionally associated with. There was a time not long ago that Indian hip hop conjured up an image of Honey Singh rapping about the ‘Blue Eyes’ or ‘Brown Rang’ of ladies who...

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After its launch in India, Spotify is now available in 79 countries, and as of March 2019, i.e., after launching in India, YouTube Music is available in 43 countries. YouTube Music vs. Spotify is not just expansion but these two players are moving towards  head-on-collision to mark their territories and what’s specific about India is that Spotify users who do not have a subscription can play music on demand on mobile and there are specific...