Instagram is beyond being just a mere photo and video sharing social media application that has over 500 million daily active users. For business and brands, it is known that Instagram is a place where millions of people come across a variety of brands regularly. Moreover, there are records of over 200 million users visiting certain labels regularly and making purchases too. While several blogs would suggest various ways to market on the social media...
Fashion brands on Instagram change the complete idea about the conventional brands that we count in the list of the basic fashion labels in the market. Here it is a completely different story where the various top-notch brand labels came under spotlight after millions of follows, likes, comments and shares from the audiences online. These best fashion brands on Instagram are unique, spontaneous and in sync with the latest of latest trends around. Understanding the...
Reading a blog over a book and listening to podcasts instead of regular music is not just a FAD these days but a gradual lifestyle transformation that is here to stay. While these are a part of our daily life, they play a vital role in the marketer’s career and brand’s growth. It is important to note that going through a blog Vs Podcast article will not help in determining who is better for the...
In order to build an empire full of booming businesses, one must make sure that the customers are not just merely satisfied but valued to the core. It is a fact that customer is the real boss as they hold the power to uplift as well as destroy any company simply by investing or spending their money elsewhere. Brands need to understand and learn about the customer experience right from when they discovered their product...
When it comes to using music in any production you are putting together – whether you’re shooting a short-movie or producing a social media post – the possible legal issues you may face are something you simply have to take into account. It’s no longer an acceptable excuse to claim ignorance, especially if you happen to have posted content to your social media channel without the relevant music license. The consequence will be either the...
Most social media channels and websites are flooded with videos today. Their popularity has grown to such an extent that practically any kind of business can profit through them. Customers are bound to buy a product backed by a video, according to research studies. It makes setting up a connect with purchasers through videos vital for all businesses. In this article, we take a look at the reasons why videos are essential in digital marketing....
In the Arab World, the role of a ‘social media influencer’ is becoming a lucrative career path for many young professionals. Global content creators and influencers from around the world are moving to cities like Dubai to reap the benefits of high paying partnerships and brand deals. Social Media has become a popular choice for young adults over other careers and a new generation of internet entrepreneurs has spawned with the anticipation of earning a...
As marketers, we have used social networking sites like Facebook, Twitter and LinkedIn beside social sharing applications such as Instagram and Snapchat. All of this has placed the platforms & channels at top of all other media of promotion & reaching people. There is no doubt that social media has transformed into the juggernaut of modern marketing as well as advertising. These days Business and brands depend completely on the social media platforms to recognise...
Gaining followers for the fashion business is possible by attracting the viewer’s attention. Instagram is the best way to marketing at a global level. It will reach the right ways to use marketing tools and increase sales. But firstly, you should establish a targeted audience for the fashion line. It will offer the desired results to the business people. What is the target market? Target marketing will involve the breaking of the large customer market...
With the continuously dwindling attention span of audiences coupled with uncertain social media pattern of events, advertising has become a big deal for marketers as well as brands. Keeping up with upcoming trends and swiftly changing climate of social media platforms is a great task in itself as understanding the future over the internet is full of errors & risks. However, as optimization of content drives traffic and SEO paves way for more CTRs and...
A short line of text, wisely put together to launch a product, announce a sale, address customer queries, quote testimonials & whatnot for a target audience is the basic feature of LinkedIn text ads. A smart choice of keywords coupled with basic information regarding who, where and when within a limited character space can bestow multiple benefits to brands & marketers, thus LinkedIn text ads are the most effective means to advertise on the site....
Marketers often handle multiple online & offline projects that have separate requirements to be fulfilled in order to deliver the desired result. The number of varieties of projects is directly proportional to the number of tools used on a daily basis to get the job well done in time. Most of the software that we use these days consist of certain kind of reporting tools or report builders that ease the effort to compile all...
Facebook Lead Ads are basically promoted online ad forms that can be published with Facebook ad publishing tools. These can be used to collect information & offer appropriate CTAs to people at the same time. These Lead Ads are a great way to gather the target leads on social media platforms. Creating these Facebook Lead Ads forms is easy with the tools and features on the site that simplify categorising and customising form question effectively...
If, like most people, you’re spending more time indoors lately, then you’re probably streaming on a smart TV more than ever. Fortunately, or unfortunately, this has become a part of the “new normal”. One of the best ways to make the most of this new reality is to ensure that you have enough channels to keep you interested and entertained. Which is Better? YouTube TV or Hulu? There’s no shortage of TV show subscriptions to...
Video content strategies have become an integral part of almost every social media campaign. With brands and creators reaping more benefits out of video advertisements there are more tools and software making way into the digital marketing segment. Social media platforms evolved with more video-related features over other forms of media in order to meet market demands and consumption patterns. As Instagram rolled Reels and improved its version update for stories & posts, Facebook, Twitter...
Facebook video is an extremely effective form of marketing today. But, let’s immediately stress on one important thing- Facebook video can have an effect only if you make it according to the tips that are furnished below. If you apply them, you can create a very effective campaign, specially, with short Facebook videos. Facebook video has extremely specific rules for directing style. If you expect us to tell you the famous “it must be short,...
The popular photo and video sharing application have come a long way from where it began. Right from incorporating video share options like stories and IGTVs to launching the Reels, a 15 seconds video-creating concept, Instagram has upgraded itself to match the user expectations. The Facebook-owned social media networking service, the Instagram application is used by millions of users worldwide that are growing each day. People can connect with their family, friends and followers on...
Flying is fascinating for everyone. We all have memories from childhood when we chased the shadow of an aeroplane in the sky or travelled in it for the first time in life. While most of us had dreams to become an aeronautic engineer or pilot as kids, few got through and succeeded in achieving it. The aviation industry is vast and diverse with different creations, innovation, historical events, mechanisms, technicalities etc. that definitely amazes us...
Today’s generation is opting for online purchases instead of spending their money on buying an item from a physical store. A majority of brick-and-mortar retailers and marketers are making their online presence. Around 30% of online shoppers make a purchase from a social media channel like Instagram, Facebook, Pinterest, Snapchat, Twitter, and a majority of these sales come from Facebook. For the same reason Selling on Facebook Marketplace is an opportunity to explore. Facebook is where...
Almost all industries, businesses and manufacturing units faced the wrath of the COVID-19 pandemic. It seems like there is not one properly researched and surveyed report on the loss of employment followed by depressing stories. While our heart goes out to everyone who suffered major losses in terms of employment, life and property, we must also appreciate survivors, frontline workers and volunteers globally. It is a matter of fact that not all were as lucky...
YouTube is a hub of millions of car YouTube videos that keep the tech and automobile nuts going on with their passion and interest. There are channels that are specifically dealing with usual car making, trade, stunt technologies, beautification, details etc. besides channels dedicated towards supercars, expensive brands, unique history and tales behind particular models of cars. With a diverse mindset, car enthusiasts vary from each other in terms of their interests and opinions. While...
Recently, YouTube, the world’s second-largest search engine and most popular video streaming platform launched a new feature that warns users before abusing or indulging in toxic commenting. It rolled out the additional feature to encourage people to be more respectful online and avoid any unnecessary squabble. As YouTube tries to handle offensive comments and online abuse by issuing warning notes to the users, it is preparing to launch more effective features in its Creators studio...
As the wedding season sets in again, couples and their families have started searching for best people, places, ideas and whatnots to begin preparing for D-day. Marriages are those particular special occasions where the world around you comes together to celebrate the happiness in your life and that deserves the effort. Right from selecting interesting themes, executing DIY plans to deciding outfits and other necessary wedding bling must be sorted before the date so that...
The COVID-19 pandemic led lockdowns were immediately succeeded by the quick accession of the popular work from home culture. Brands and companies were shut and employees managed their duties through the internet and communication networks that saved them from many energy-draining activities like commuting to and fro to offices. Many started diverting and utilizing their saved time, energy and efforts into pursuing their passions and getting started with side businesses online. In the last few...
The evident exponential spike in demand for social media platforms is driven by the interest of users wanting to stay updated as well as connected over these networks. People look up to the video-sharing platform for knowledge and information on desired subjects that fulfils their interests as well as prepares them for a lifetime. All of us are at some point in our career where we seek some support, idea, encouragement and more positivity to...
Planning to start a business? Looking for effective marketing campaigns? Need a purposeful direction at work? Data plays a major role in getting the appropriate answer to these questions. One must understand that any idea without a set of data remains an imaginary thought that would barely transform into a tangible or implemented action. Brands and companies keep renewing their presence in the market and growing with the help of data collection followed by analysis...
In business, comprehensive as well as unambiguous reporting is key to successfully managing the objectives, strategies and their implementation besides keeping work transparent & clutter-free. Compiling the work achievements in one single dashboard and spreadsheet is the easiest way to stay up to date with the data and functions. All of these collection, organising & presentation of facts & figures is usually done with powerful tools like word excel or google sheets. Yet, working on...
Are you still scrolling the “gram”? Well, why not? When you can watch almost anything to everything on it. Instagram is the concept overlapping with networking, socializing, and adapting changes due to its massive influencer effects. Yes, there are companies that are monetizing & making great money from the posts whereas there also are brands that have committed huge Instagram marketing mistakes resulting in grave losses. Instagram is the new hub of everything trending and...
The world has become even more compact with the presence of the World Wide Web connecting each nook and cranny around us. Its already 2020 and technology continues to fascinate us in every possible manner. Someday it is a new tool to separate egg yolks from the albumin while other days it is skilfully compiled videos creating an impact on our thought processing. The movie industry is the most talked of business in our society...
With over 430 million active monthly users worldwide, Reddit is the 6th most popular social media platform in the US. It is surely one of the most regularly visited platforms that supports a diversified audience community that create several opportunities for brands to thrive in the market. Reddit is the right place for any marketer or brand that is looking towards promoting offers to relevant audiences, understand the demand and accommodate the required changes as...
The amount of educational content is constantly growing. Online learning is simple, affordable, convenient, and people love it. It is much easier to help your customers understand the product or convey key ideas through videos. User loyalty to the brand only grows with the appearance of tutorials and how-to videos from the company. For example, writing services for students post videos on subjects like how to write essays, how to write effective research papers, and...
Live streaming software for Facebook combined with updated broadcasting facilities online has widened the reach of top quality video contents across the globe. Brands and marketers use Facebook live streaming software to customize their content in order to suit the target audience that will then appeal or attract the potential consumer. As people comment, live share, tag and engage with each other besides the host of the live stream, it also opens up space for...
Currently, health and fitness are the fastest growing industries anywhere in the world. There are various factors that are accountable for this spike in the fitness business that is booming at a top speed. Apart from being the most discussed, widely categorised & popular segment in a man’s day to day life, Fitness has become a mandate for all. Rising insurance costs, expensive medical alternates, advanced wearables in trend, social media fame, widely accepted urban...
With over more than half of the US internet users aged between 15 to 25 were recorded to be using Snapchat in the first quarter of 2020. The social media messaging application is one of the most widely installed & regularly browsed platforms that allows people to share image & video content that disappears after a temporary period of time. There are over 229 million daily active Snapchat users who contribute towards creating around 210...
Nowadays learning a new skill or upgrading talents is easier with YouTube as the videos demonstrate each and every minute details related to the subject matter. Most of these YouTube channels are created by industry experts and professionals who provide authentic and helpful material that is not just practical but also imparts knowledge to the viewers. YouTube channels provide easy to follow, stepwise methodical and explanatory videos on almost anything to everything. It is a...
Social media is the dynamic change-maker that provides a wide range of facilities to support marketers and brands build a proper space for themselves online. Social media marketing offers a variety of opportunities including effective communication with right target market, optimizing content for impactful campaigns, lead generation sources, branding, conversion for sales and revenue boost. Learning might seem easy with the internet but gaining ideas from best social media marketing books are still the most...
Digital video is continuing its rise to prominence and is becoming a critical tool for advertisers as a result. For most firms, there’s simply no denying that digital video needs to play some role in your business and marketing strategies. But utilizing digital video well is far harder than most realize. It requires intimate knowledge of your audience, competition, and wider industry. Obtaining that knowledge requires market research. Why is market research important? Market research...
Instagram is constantly updating its algorithm to suit agendas of creators, brands and individuals. These algorithms were comparatively simpler in functions and easy to understand than the recent changes that have made reaching the target market a task for users. Earlier knowing the right time to post content and abiding by the timetable was sufficient to improve reach but now one needs to decode the different analytics parameter, features and app system to achieve the...
Over the last few years, the internet has been rapidly morphing into a video-based portal. And the COVID-19 pandemic has violently escalated that translation thanks to a surge in consumer demand for video content. Savvy marketers have expanded their video horizons because the changes in consumer behavior caused by the pandemic are not expected to go away even with a vaccine. Viewers are going to continue to demand more content that’s more dynamic and from...
The period of COVID-19 pandemic caused immense damage to the world in form of untimely deaths, natural disasters, increased cases of depression, domestic abuse, crimes and whatnot. There is an indefinite and prolonged situation of isolation beside the unavailability as well as the loss of necessary natural nutrients in people that surmounts to uncommon imbalances of hormones. The suffering increases as it not just affects the lifestyle but also the mental and physical health that...
Advertising a local business on social media is a basic step towards achieving the necessary objectives of the firm’s idea. Increasing revenues, expanding base, reaching the maximum audience, developing a positive brand image, gaining more loyal customers are just a few benefits one can reap by using Facebook ads to promote local business. There are customers at every nook and cranny for all types of business nearby and the owners need to understand the demand...
A study titled ‘surviving COVID-19 and beyond: A consumer perspective part 2’ conducted by the Velocity MR, a research agency stated that more than 40% of respondent agreed to have taken new DTH/TV subscription as the lockdown continued for a month. While Amazon Prime witnessed a growth of 67% on subscriptions, Netflix saw a 65% growth. These values represent how the lockdown made differences to the way people consumed the content on over the top...
Stories of ancient people along with popular myths associated with their cultural as well as religious beliefs constitute a genre called mythology. It is a study that cannot be defined in any particular manner rather it can be considered as a compilation of past folklore, myths and other unspoken topics. There are several studies and researches done in the past and many more that are continued till date to excavate realities & facts connected to...
There are regular updates, news, content and other important announcements from the various fields and genres that marketers need to know to be in pace with the audience. Brands are swift in taking decisions regarding their social media stands and promotional content which requires advance planning besides quick wit & smartness. Social media content calendar is the organised, scheduled and well thought of content strategy that simply improves the overall social media marketing. A constant...
Have you ever wondered what would happen if one day all the planets in the solar system came too close to earth? Or if the dogs behaved like cats? If you love animals, then I am sure you have thought it once that if only my pet could speak. Imagine, if your dog told you how it felt when you are away? How about having multiple moons? During the lockdown many of us have lost...
World of Warcraft is one of the most popular games of all time. But when it was launched in the year 2004, it was a very popular game. Yet a majority of people don’t get to play it because it used to be a paid game. But hurray, the good news is that this most amazing game is now available for free. But before we begin to tell you that how can you get the...
Paid online events on Facebook are designed to help marketers and brands monetize their online events streamed live on the platform. The best part of this feature is that Facebook charges only a one-time access fee from attendees while they register themselves for the paid online events on Facebook. Now content creators, small business owners, educators, media journalists and entrepreneurs can create, promote, advertise, monetize and host online events on just one deck. It is...
High-resolution video calling along with the audio system and live streams, online webinars software is a blessing to brands, institutions, organisations and communities. As the coronavirus pandemic makes social distancing, & quarantining normalcy for everyone, there are online audiences working online. Best online webinar software platforms with their user-friendly interfaces, multiple video recording-editing-publishing options and cloud-based storage facilities have turned out to be helpful amidst the lockdown. These webinar hosting platforms are effective in running...
Facebook custom audiences are one of the major pillars of advertising success on the platform that is known for its varied audience. Since 2013, Facebook kept adding and changing policies, rules, options and techniques to the marketing tool which advanced its initial functioning. Creation of these Facebook custom audiences requires “identifiers” that users who are marketers or represent brands feed the social media platform. These identifying factors are basically email addresses, phone numbers, profiles, et...
Real-time communication with customers over a social media platform is a powerful method to source leads, traffic, sales and more. Live streaming is considered as one of the most useful and effective tools to attract the attention of available as well as new target markets. Building a strongly positive brand image is a possible mission with the live-streaming options available with most of the popular social media sites like Instagram, Facebook and YouTube. Marketers can...
The pandemic had almost put a comma on International Cricket, resulting in huge losses for broadcasters and other key stakeholders in the form of advertisement slots & ticket sales respectively. The success of West-Indies tour of England followed by Pakistan tour of England played under the bio secured bubble, however, brought much-needed respite to everyone with hopes for full resumption of cricket worldwide. This paved the way for the IPL 2020, which is undoubtedly the...
Facebook pages are for brands, business, communities, and public personalities/celebrities to connect with their audiences and market. These can be created by anyone and they basically function as normal profiles on Facebook where users can post stories, events, media etc. to communicate their messages to the mass. The public figure page on Facebook is specifically meant for the socially significant, influential people such as politicians, artists, businessmen, social media personalities, change-makers and other celebrities. They...
Influencer marketing has come a long way, exploding into one of the hottest marketing areas. This area keeps thriving, as industries focus more on influencers over celebrities. This, in turn, translates in the growing spends: according to recent figures, 66% of marketers intend to invest more in their influencing this year. As you may guess, channels and platforms where influencers can build their presence in 2020, go far beyond YouTube or Instagram. To help you...
The most popular video and photo sharing social media networking site Instagram have launched its QR code system to create a flexible space for users. These QR codes are scan-able by third-party camera applications thereby assisting individuals & businesses in many online activities. Two years back Instagram launched a feature called Nametag that served the purpose of connecting people you have met latest. It showed a scan-able space with the user name on it that...
Post testing with selected Twitter account holders, the company has rolled its conversation moderating feature to everyone on the platform. The new feature lets users control who replies to their tweet threads by selecting them from the lot. The feature can be accessed by users with android, iOS and web device. All accounts on twitter can easily adjust the option and pick from the audience to confirm who can make comments or reply to tweets...
Attractive image posts, creative IGTV content, engaging reels, convincing stories with a great number of followers on Instagram grabs attention. Ever wondered how these brands and influencers manage to do so well on the photo & video-sharing social networking site? Coming across such Instagram profiles which exhibit brilliant content, busy traffic and engagement is a common site for marketers. What matters is the strategy, idea and execution of appropriate plans that result in such profiting...
