The impact of a paradigm-shifting technology like IoT has many benefits for industries that are tech-heavy, and that includes marketing. Video marketing specifically. Here are some of those benefits explored in more detail: The Impact of IoT on Video Marketing The Internet of Things (IoT) has become an important part of our culture, with intelligent assistants selling en-masse for the price of a nice meal, and integration between home appliances and connected technology becoming increasingly...
Pinterest plays a major role for any marketer for amplifying a brand’s footprint. And as for any platform, it is very important that you analyze and understand how your content is performing. Pinterest gives you a lot of effective and handy tools so that you can easily monitor how your pins are performing. Today let’s look at what are the key metrics that you, as a marketer should keep in mind- whether you are a...
Podcasts are in trend across industries for quite some time and it is proven, being used for various marketing and knowledge driven communication, that this trend is here to stay. Did you know? Podcast listeners, per week, spend an average of 6 hours and 37 mins. listening to podcasts. Let’s find out what are some of the best Podcast marketing strategies to grow your audience. But before that let’s also understand what’s a Podcast! What...
Writing a promotional video script for your business is something that even movie producers can’t always make perfect. It’s a concept of different things that require several steps in order to make it right. Above all, it is very significant that the audience accepts the content of a video script you will provide them with. That way, you will reach a certain level of self-confidence that will help you overcome any additional obstacles in writing...
We all know that it is really tough to make the customer stay on your site and read the content, however, adding an image surely makes it look better and engaging in all ways. If your blog looks monotonously long, then most probably no one will enjoy reading it. It has become necessary to make sure that the content is designed in a way that all of its important parts are explained well through diagrams...
The video streaming websites and their users have been on the rise since the pandemic began. Most likely, this trend will continue for the next few years. Video is a great medium for various purposes, such as entertainment, studying, or communicating, as it helps convey a message more quickly. Thus, videos have become a big part of our everyday lives, making them a potential income stream option. If you are thrilled to create your own...
Instagram can be a dynamically challenging platform for business owners, entrepreneurs and brands. Despite its ever-increasing popularity among the youth, it is a complex network site based on pop culture trends, eCommerce upgrades and visuals that can be a task for marketers to understand. While Instagram is a powerhouse of various features to act as a tool for promotions as well as approach target markets, it can be difficult to figure out the functioning of...
With the boom of small and medium-sized businesses, the online advertising space is swiftly changing. The market giants and big brands dominate with the majority of the market share whereas the new brands with limited marketing budgets still need to thrive. Amidst such cutthroat competition for sales and return, marketers need to be smart with the budgeting part so as to reap maximum benefit. There are several platforms and channels to advertise brands so as...
Today, if you are a business owner or marketing manager looking for ways to increase your brand recognition, then video marketing should be your top priority. Why? According to the Wyzowl Video Survey 2021, 93% of marketers believe that video should be included in their marketing strategy. Moreover, 93% of businesses gain new customers as a direct result of posting branded video content to social media platforms. Interactive stories, short video forms, consistent storytelling or...
Since its inception in 2011, Snapchat has been setting new milestones. Today it’s one of the most used apps in the world with 306+ million Daily Active Snapchat users (Snapchat, 2021). Marking an increase of 51 million, or 22%, year-over-year. As of July 2021, India had the biggest Snapchat user base in the world, with an audience of 115.95 million users closely followed by The United States with a Snapchat audience base of 106 million...
“LinkedIn Product Pages connect your products to the world’s largest professional community” -LinkedIn Marketing solutions The leading professional networking platform provides an effective marketing solution for businesses by facilitating the online shop features with the LinkedIn product pages. Searches can now be turned into highly qualified leads that can benefit the business from all sides. It functions as a tool or medium to build trust and relationships around a community of genuine buyers. The LinkedIn...
Connect. Communicate. Collaborate. Video helps you do it all. Video marketing is all the rage these days. Statista has reported that video ad spending for US marketers alone will grow from 34.3 billion USD to 63.3 billion USD. However, video has now paved its way into many other business functions for both internal and external communications, including training and learning, onboarding, live events, and corporate communication. 93% of the participants in a recent survey stated...
Instagram has not only become a platform for people to follow fashion and lifestyle content or their favorite content creator or celebrity but it has also become a paradise for content that is funny and hilarious. Over the years, as the meme world is taking over the globe, people have started following funniest Instagram accounts even more. I, too, get my dose of daily comedy entertainment through Instagram by following some of the most funniest...
No one will argue that the right social media strategy can make or break your business. Healthcare is definitely not excluded from this. In an ever changing world where there are plenty, competition is steep and there is a wide target audience to win over- social media is proving to be a key deciding factor for healthcare brands from hospitals, medical service providers, health insurance companies, pharmaceuticals…so on and so forth. Today, let’s find out...
An infographic is a graphic image that contains some facts and figures. It does not contain any text or wordings apart from labels on various parts of the visual. The facts and figures are in the form of charts, graphs, and tables which give all the information about a particular product, topic, or concept in an easy-to-understand way. This infographic will help you understand the advantages of using a free infographic maker for social media...
Snapchat has constantly upgraded itself to suit the dynamic market and business demands retaining its powers as a leading multimedia instant messaging social media platform. With additional features and facilities snapchat users can advertise their offers with ease and reach the potential customers on the site. Users can design snap ads using the various self-serve tools that will not just create them but also widen the scope to experiment with short video ads. The snapchat...
Indian OTT platforms have dynamically presented content to stay relevant with the times and that has helped their audience stay busy in the pandemic. While many of the web series got positive responses and went viral, few sank down on the list, unable to mark an impression. Plan your calendar accordingly because it seems 2022 is surely going to be the year of the Web Series and the Hindi language will surely rule the internet...
Instagram has come a long way since it started off as an image sharing application. The social media platform has not just disrupted the existing social networking spaces with its new media formats, improvisations and latest software updates but also led it in full swing. Brands and marketers find Instagram marketing more impactful in shaping consumer behaviour and purchasing patterns of the market. People tend to follow the content that the Instagram influencers promote, advertise...
In this article, we will guide you through the process of writing a script for a video essay step by step and share some of the best tips to help you handle this task right. But, don’t forget that you always have an alternative option. With a reliable essay writing service, you can delegate this task to experienced writers and mind your own business while they take care of your academic success. And, now, let’s...
The beauty and Skincare industry is closely connected to the social media platforms due to the presence of the young, diverse and potential target market. Social media plays a significant role in amplifying the popularity of beauty brands and skincare influencers among young millennials. They can purchase as well as promote at their levels which can prove to be more beneficial than the brand promoting itself on these platforms. The rise of beauty blogging and...
The Facebook conversion API is yet another magical feature present in the Facebook data toolkit that can assist marketers in tracking business data online. The tool along with the Facebook Pixels can bring revolutionary data information to build campaigns, strategies, products and other relevant matters for the market. Earlier, the Facebook pixel was enough for data tracking, improving performance and designing plans for the brand. With the increasing use of ad blockers, cookie blockers and...
Social media takeovers are basically providing access to one’s public profile to a person/brand with similar intentions, interests or relevance while granting them permissions to post content of any form on it. Mostly, the industry experts & professionals, collaborated parties, branded influencers etc. are partnered with the host/owner of the account. They can publish stories, short-form videos, elaborated posts, articles or do live tours around the decided topic for the takeover. There can be announcements,...
Copywriting and video production are similar in many ways. In both cases, the author plans how to develop the basis of the material, how to arrange it and make it as interesting as possible for the target audience. To achieve these goals, you need a script that is interesting, fun, and detailed. A Wyzowl study found that 68% of people prefer to learn about a new product through introductory clips. This is more than ⅔ ...
Video streaming space is dynamically changing with the shifting consumption pattern of audiences. People are more attracted towards content that is interactive and highly engaging besides being relevant. Things have transformed from being just a one-way communicating video post to both side interactions incorporated live streams. YouTube is the second most popular search engine after Google, holds great capabilities to transform the video market. Users access the platform to connect and communicate with their audiences...
ShortVideo is the most consumed type of content that has gained popularity in the last few years. Such videos require the least preparation, tools and technicalities, anyone can shoot a video, edit it, and post on social media platforms instantly. After the ban on the most popular, leading and pioneering short video format app, TikTok in India, a boom in similar kinds of social media platforms took place. Right from Instagram introducing reels to Roposo,...
There’s never been a better time to find your niche on the fashion scene, so if you’re thinking about setting up a fashion blog, we have just one suggestion: Do it. Over 40% of media consumers watch vlogging content every month, and 85% of businesses use videos as marketing content, so there’s a huge audience out there. So which platform should you start with? 1. YouTube The big one, now as classic as a monochrome...
Using LinkedIn stories to grow and sustain a business is a smart move for brands that are looking to grow on online platforms. Marketers are already aware of the massive following of people that consume the stories format of content on sites like Instagram & Facebook. With millions of views, it is a better way to expand reach in the diverse markets & improve overall performance. Building a brand on LinkedIn requires a professional social...
YouTube marketing strategies are dynamic and keep changing in sync with new trends and cultures that are introduced to the digital media. Engaging audiences have got different mediums these days, right from spoofs, reviews & DIYs on YouTube to memes on other social media platforms. Everything has a specific target audience and objectives that assist in achieving the set goals. YouTube is one of the prominent platforms to reach & engage the right customers, hence,...
Did you know that 73% of sellers prefer to work with realtors who use real estate marketing videos? Or that real estate listings that include video get a 403% increase in inquiries? Real estate video marketing is hotter than ever, and the industry isn’t showing any signs of slowing down any time soon. If you’re a realtor, a seller, or just a marketer looking to promote your real estate business, there is no better time...
Social media is immensely useful for businesses that want to forge and maintain strong, durable relationships with their customers, and yet a surprising number of organizations do not have a specific strategy in place to achieve this. If you are without a social CRM strategy at the moment, or if you want to overhaul your current approach, here are some tips on the successful implementation of social media for the purposes of customer relationship management....
The largest video platform and the second most used search engine in the world, YouTube has come a long way since the first video was uploaded on the platform on April 23, 2005. Back then many wouldn’t have imagined this video platform will become a source of livelihood, a full-time career option, a dedicated revenue source for many companies. Therefore, in this blog, we list some of the best practices for the YouTube community of...
The pandemic has changed the way how Lifestyle trends were set prior to the crisis. As shopping shifted to being mostly online, fitness became virtual with a focus on mental health. While travel & tourism was restricted, consumer behaviour undoubtedly shifted over the past year, with new trends rising that is leading to an emphasis on local destinations and traveller safety. And as the outlook towards these industries has changed, so has the way content...
Documentaries on YouTube are not just a great source of entertainment but wisdom, ideas and information. With the rising demand for video content, there is a huge crowd in the OTT and VOD markets with subscription-based as well as rare free streaming service platforms doing their bits to stay relevant. Considering giants like Amazon Prime, Netflix, Disney Hotstar etc. leading the market, finding a free documentary streaming site is a big task. YouTube being the...
One of the most popular majors that attract students is marketing as the earth moves around buying and selling everything. In terms of business, it can be defined as the management process that measures the customers’ interest in the products and services. It allows developing the strategy of further promotion, communication with customers, and leverage the received data via different sales channels. When it comes to learning marketing at college, students usually face difficulties with...
Instagram carousel posts with convincing and attractive cover slides are mostly irresistibly tempting for the audience. It compels the viewers to slide left in order to view the rest of the carousel thereby adding to the engagement on the post. Basically, Instagram carousel posts are a mixture of a maximum of 10 images and videos that can be easily viewed by swiping the slides to left. All the content can be posted as one single...
Looking for a breakout paid social media strategy? Animated videos are what your brand needs. Video marketing is the marketing tool of the future. For 2020 the video ad spending came to $9.95 billion in the US. This year, it’s expected to rise by 13% ($11.24 billion) and continue to grow to $12.66 billion by 2024. If your brand is not yet producing animated videos, now is the time to start. Why Should You...
Research & market surveys, data collection, analytics, forecasting and implementing plans towards the desired goals are few basic parameters that social media marketers swear by. Analytics amongst them plays a key role in driving the set objectives towards their most profitable fate. Understanding the data relevant to customers or audiences is essential to design a marketing scheme that compliments them and helps marketers achieve more benefits at the least price. One can effectively leverage the...
With all the movie theatres still shut till an indefinite time period due to the COVID-19 pandemic, OTT platforms were one of the few primary sources of theatrical entertainment for the public. Brands like Amazon Prime, Netflix, Disney Hotstar, Voot etc. continue to stream major potential blockbusters, interesting web series, and more original content for their audiences. As people faced a drastic change in their lifestyle and habits, OTT platforms began to become an integral...
Smart, simple and informative video marketing ads are influential tools that can help any business survive and grow amidst heavy competition. With the digitalization of almost all sectors of industries and businesses, there is a virtual war between brands that are seeking the top ranks in search engines. Video ads being the most powerful and effective way to market products and services, the real estate industry swears by it now. With major real estate giants...
Compared to other content types, videos are always more engaging and enjoyable. Still, watching videos online may not be always convenient due to connectivity issues. Also, video files take a lot of your device’s memory. Converting videos to MP3 may be a viable solution for you. Let’s find out why you need to use a YouTube to MP3 converter on your PC and how to make the process of conversion safe, fast and seamless. Is...
Despite the narrative “Content is the King”, marketers swear by Search Engine Optimization or the popular SEO for their ranking and reach. It surely plays a vital role in aggrandizing the website visibility and driving relevant organic traffic to the page. Instagram SEO functions on similar principles that eventually reap long-term, permanent benefits over other hacks implemented for achieving the same objectives. It creates a stage for the gradual growth of the creator’s profile as...
The short video space is one of the highly demanded content formats on social media platforms in the last few years. While the market was earlier dominated by the video-sharing giant TikTok, it was soon taken over by several other brands that more or less followed the same system. Instagram Reels led the market from the front while YouTube shorts made a quick entry with its own filters, edits and updates. A similar format of...
Detoxification or detox is generally a term used for consciously refraining from excess use of any particular substance, product, service or simply habit that has affected the normal lifestyle or nature. We all know about the detox diets that were FAD a few years back and some still follow it where they believe that the particular adaptation of nutrient intake helps them eliminate toxic body elements. While detox drinks are still a thing in the...
The COVID-19 pandemic led lockdown introduced a new normal to the people including a new way to interact, communicate and choose entertainment. Most brands re-equipped themselves with upgraded features, remotely accessible system and better customer services. The OTT industry continues to make headlines every day with its prominent service provider brands like Netflix, Amazon Prime, Voot etc. churning attention-worthy content. Entertainment in the lockdown was more of watching videos, browsing through social media sites and...
If you want to attract the attention of your target market, then publishing videos is one way to go about it. Research shows that at least 54% of consumers prefer video over any other type of content. Video ads are even the number one way to convert prospects to paying customers. However, not every video is produced well. While the shooting of your content is important, the editing process is even more crucial. Editing involves more than...
Facebook carousel ads are a widely used marketing tool that brands and start-ups utilise to showcase their products, services and other associated concepts in an organised manner. The advertisement format includes a minimum of two and a maximum of ten images and videos that have separate descriptions along with links below. This type of content posts is very regular and common these days with every influencer or user using it to promote their ideas and...
On the 6th of September 2018, the supreme court of India unanimously declared that article 377 is unconstitutional as it infringes the fundamental rights of autonomy, identity and intimacy of the citizens. This legalised homosexuality in our country thereby sending a strong wave of existential confidence, rightful freedom of expression and a message of a secured future in the country for the LGBTQIA+ community. This historic movement changed lives and bought in an opportunity for...
Many people were forced to start businesses in 2020, whether it was due to the economic effects of pandemic restrictions, or the subsequent increase in the usage of the internet. This increase in the number of startups will also eventually drive the demand for marketing specialists, if it hasn’t already. The marketing industry has always been a lucrative venture, but it isn’t for everyone. If you’re thinking of starting a career in marketing, here are...
As the second wave of coronavirus returned in the month of April and May in 2021, the pandemic lockdown was extended further to avoid more fatalities and curb the spread. The companies that prepared to re-start their business like before and get their employees back to offices had to stop again. Many brands and start-ups shut their doors last year itself while some sustained the wrath of the disease and several companies are still struggling...
Major surveys have found that a human mind can retain up to 65% of the visual content 3 days after viewing it in comparison to just 10% retention in the case of text-based content. It is an obvious inference that we can draw from the natural social media trends these days. Right from the high viewership rate of YouTube to the increasing spike in the user base of popular social media platforms like Snapchat and...
Remember those puppy face filters that people happily shared online with their tongues sticking out in the video? How can someone forget those age filters that showed an older version of the user in a selfie video! Sponsored snapchat filters have pioneered the trends of using these lenses and filters to create an elevated experience for its users. With over 280 Million daily active users recorded in the first quarter of the year 2021, Snapchat...
Every time the marketing team at Vidooly discussed a piece of content for the social media, the graphic designer at the table met with the most eye contacts. Of course, it is the visuals that matter after all. Visual marketing tools are an essential part of every marketer’s life because how otherwise can they efficiently explain their point without much complex hassle? Marketing has changed directions and pace along with the market demands that come...
Nowadays, platforms like Instagram, Facebook and Twitter form the majority representation of social media for brands and marketers. If you aren’t doing the ads on Instagram stories, reels and Twitter fleets in the first place or consider them as the starter package for advertising and reaching the audience, are you even being heard? Nearly 90% of marketers consider Instagram to be the most suitable and strategically important platform for influencer marketing and branding. Instagram was...
Just like dressing up and appearing presentable for that board meeting or viva voce creates an impact and impression on the people around us, keeping links/URLs short, organised and simple improves the aura of branding & social media marketing. Uniform Resource Locator or the popularly called URL are cursors that help in identifying various webpages/files on the internet as required. It works as an address in a virtual world where every different page/file has a...
Are you a brand or creator looking for an audience open to new ideas, products and uncommon deals? Well, Pinterest is just the ideal social media platform that can help promote the related posts and ads to the more relevant users online. Besides being home to many unique kinds of project ideas, tips & tricks, niche companies and a variety of online shops with their promotional content, Pinterest holds the ability to connect any kind...
Videos and pictures seem to be the format of the day. The democratization of photography and videography means almost anyone can take a picture and use it in their social media campaigns. Even user-generated content is a great way to populate a social media account. However difficult the written word might seem, there exist several solid tips and pieces of advice which can make writing posts much easier. In this article, we’ll cover some of...
