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The right audio effect, sound quality, background tuning and clearer audio content holds great power to transform any simple podcast episode. Audio content creators can benefit in several ways out of raw audio records by using just the appropriate podcast editing software. Success of any audio record depends on the skills and creativity of the audio content creators along with the type of podcast editing software used in the same. There are many types of...

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Anything to everything has a space of its own on the social media. Be it the picture of an egg or the political satire in form of memes with profound agendas, online they are all just VIRAL. These days it barely matters what went funny at your office desk and who was dozing at the national conference because they all eventually end up on social media platforms. It won’t be a mistake on my behalf...

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The role of video games in modern society has changed quite a bit in the last decade. Gaming enthusiasts are no longer viewed as a subculture. The video game industry produced over 119 billion dollars in revenue in 2018 alone. It’s not just developers and publishers that are raking in the cash. This growth of popularity has spawned two new high-earning professions: streamers and eSports professionals. These two careers are very lucrative and have caught...

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Eros Now is the subscription based entertainment streaming platform owned by Eros Digital that has made its place in the industry. With over 100 million subscribers on its site, Eros Now streams some of the finest content that are universally recognised for various reasons. It streams web series under a plethora of genres like thriller, comedy, Drama, biographies, romance and many other which would leave you in long lasting emotions & thoughts. Eros now not...

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There are several audio creating, recording and editing software that are readily available online for audio content creators. While most of the internet is clouded with video ads and live streams, there are consumers dependent on audio podcasts. With advancing technology, audio content creators require some useful podcast recording tools that would help them produce audio content efficiently. It is 2020 and spoken audio editing holds more essence a sit simplifies and makes audio better...

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Created by Korea-based J2 Interactive, MX Player is a global cross-platform video player with advanced features such as offline video viewing and subtitle support. The app has immense popularity in India, and as claimed by MX Player, 70 percent of its monthly users come from India. In 2018, Times Internet acquired MX Player in $200 million and relaunched MX Player as an OTT platform. MX Player which is now a video-streaming platform in India hosts...

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The OTT industry that provides live video streaming platforms like Netflix and Hulu is experiencing a boom and becoming the most dominant form of entertainment. With OTT content taking the internet by storm, people are cutting cords with traditional modes of entertainment, and by 2023, global OTT revenue is expected to surpass $129 billion. Over-the-top or OTT refers to delivering content via an internet connection rather than through a broadcast provider or traditional cable. OTT...

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Compiling information, making right cuts and adjusting the content to make that right video has become better with advanced technologies these days. Video making and editing was one of the most time consuming and complex task that appeared easy after being completed. This time it has got simpler with video cutter software that help videographers make appropriate & desired cuts in videos as per need. Whether it is to remove the first initial blank parts...

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With the rapidly growing OTT video service platforms, it has become very difficult for software buyers to pick the right OTT software to launch a video app. Developing a video streaming application is a time consuming process and requires a proper strategy. There is several OTT softwares to launch video apps yet it gets difficult for owners to pick any one as they all offer almost the same features. Choosing the appropriate platform launching OTT...

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Christmas is already around the corner, and this is the time when people get together, spend some quality family time and, of course, spend a copious amount of money on holiday shopping. Holiday shoppers have increased with smartphone usage and from online gift ideas to browsing Christmas products, you can find everything wonderful about Christmas on the Internet. For brands and businesses, whether an eCommerce market or retail outlet, this is the most profitable time...

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While the world moved towards online web series, SVOD platforms like Netflix, Amazon Prime and Apple TV took over entertainment industry globally. Gone are the days when we would wait eagerly for that prime time show on television as you can watch them anytime and anywhere now. Several brands have come up with their originals and other series on their video streaming platforms that are highly engaging. Among all the top shot names in the...

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Video blogs, or vlogs, have become a popular method to share your ideas or opinions on a topic with your audience. Unlike traditional blogs, where only texts and photographs are used, video blogs transform your content into an audiovisual product. If you are interested in making a video blog with minimal costs but do not know how to start, we help you with the following tips for your video blog: Pick a topic Record a...

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Social media has now become a sea of opportunities where you can make money, and Twitter is no different. Whether your a blogger or a business owner, you likely have a Twitter account to promote your business or brand. Apart from where one gets the latest news and trends, Twitter users have not one but various ways to make money with Twitter account they have. In Q3 2019, Twitter recorded 145 million average monetizable daily...

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Game streaming software solutions are necessary to reduce complications and improve the quality while gaming online. Arranging for live streaming of online games can be difficult as it involves technical knowledge and right decision making experience. Not everyone who plays a game on Twitch is a pro at streaming the top tournaments or live games. Therefore, game streaming software are available which would simplify the processes and ensure smooth game streaming. Game streaming software are...

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Videos are everywhere! In recent years, videos have taken the central spot in the digital marketing world. Videos have the power to make your promotional campaign or content marketing efforts a big success. There’s no denying that video consumption is on the increase, and a large number of businesses are taking advantage of video content to achieve their target goals. Video content marketing is the most effective medium to build an audience, create brand awareness,...

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Businesses, start-up companies, leading brands, mom&pop stores, departmental outlets and other such establishments are revamping their marketing strategies. Animation and video making has taken over traditional promotions and advertising techniques to attract maximum in the market. All industries are gradually turning into “video-first” groups that depends more over the videos, motion animation and graphics. Explainer videos are the latest way to grab attention of potential markets and brief products/services and campaigns. Explainer videos are short...

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Whether you are on any social media platform, be it Facebook, Twitter, Pinterest, you see hashtags everywhere and being a marketer, you can’t simply ignore them. Although Twitter is credited to have come up with the first social media hashtag use when a social technology expert, Chris Messina, used the hashtag #barcamp in his tweet. Now, hashtags are used by millions regularly on social media platforms. In this Instagram hashtag guide, we will try to...

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Viu is an over-the-top (OTT) video streaming platform headquartered in Hong-Kong, operating on advertising and subscription model. Viu web series offers content in various genres from top content providers in Asia with subtitles in the local languages. Launched in 2015, Viu is available in more than 15 markets of Africa, Asia, and the Middle East, including Thailand, Myanmar, India, Oman, Qatar, and Egypt. While the majority of its content is Korean, Viu hosts a variety...

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In 2006, Twitter co-founder Jack Dorsey began an SMS -based messaging platform, initially known as “‘twttr.” The idea later evolved with Dorsey’s co-founder, Evan Williams. Today, Twitter is one of the most popular social media platforms. Social networks like Twitter, Facebook, Instagram have seen fierce competition among themselves owing to rising competition to rule the Internet. It’s almost the end of 2019, and at the start of every year, we need a quick brush-up of...

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Right from sourcing information, compiling facts, writing that blog up to self-satisfaction and hitting publish button, Content creation is not an easy task. It takes right amount of expressions, writing skills, appropriate images, infographics and more assistance to ensure the blog is engaging, readable and capable of gaining views. Penning this from the perspective of a blogger and writer, content marketing tools are essential while creating content. They help write in a constructive manner and...

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Professional networking site LinkedIn has over 650 million registered users in 200 countries and regions worldwide. It is a powerful and promising channel to drive traffic, build leadership, generate quality leads, and more. The real power of LinkedIn is its ability to tap the most professional audience and grow brand presence by building LinkedIn connections. This is the reason why more than 30 million companies have a presence on LinkedIn, and around 90% of the...

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Facebook has become a routine in our lives and we rarely notice the dominance of this platform these days. Right from comedy to politics, recipes to tutorials everything is effortlessly shared on Facebook and that is how it has become an integral part of everyone’s life today. Imagine if there was no Facebook how would you share your stories? How to know which event to attend? Where would you get all political news & gossips...

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With over 2.3 billion monthly active users, Facebook is the platform where business and brands can easily gather engagement and attention. Facebook provides the right stage for over 140 million + businesses to connect with their customers and audiences. Despite multiple options being available for marketers to make their companies visible and competent, they fall short of engagements and real interactions. As the engagement rates fall, marketers try posting more content but miss out on...

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With over 640 million professionals and like-minded individuals, LinkedIn is the leading social network that is preferred by over 92% of B2B marketers. LinkedIn is the top lead generator social platform with LinkedIn’s powerful Ad targeting and having a return on investment higher than other advertising platforms. LinkedIn Ads Campaign helps your business reach targeted goals, be it lead generation, brand awareness, or even event registration. So, even if you are a beginner, this blog...

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Cheers to all you crazy and lazy web series fans. Netflix has completely changed the way our Sunday’s looked like previously. Binge watching TV series and web shows is the new favourite of millennials mainly. The popular phrase “Netflix and chill” just makes so much sense to all of us stuck amidst traffics, deadlines and bills. Netflix India has something for everyone and that has made it one of the most popular SVOD platforms here....

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Mark Zuckerberg in a 2019 Facebook report revealed that the average time spent by a person on Facebook, Facebook Messenger, and Instagram is around 20 minutes in a day, which means there is a massive opportunity for local businesses and brands to target the potential audience and increase brand awareness. Facebook has over 60 million local business pages, and to remain competitive on the platform, more and more businesses are relying on Facebook advertising to...

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Social media has evolved from just being a medium to connect with friends and family to a platform for keeping up to date with the latest news and happenings in the world. But the way controversies have surrounded social networks like Facebook and Twitter over data leak, fake or misleading news and advertising to generate revenue; there is a rising demand for fixing these platforms to deliver quality content and that is where Wikipedia social...

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“Content is king” is a renowned phrase in the digital marketing industry. Professionals dealing with online advertising, SEO and content marketing know the value of assembling appropriate content to attract audience. Uploading content is just not enough to make the brand visible because engagement depends on the amount of information and level of presentation. Readers, listeners, audiences in general always look for right information, attractive layouts, simple & understandable content. Creators and brands seldom get...

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When we hear the phrase social media marketing, social platforms like Facebook and Twitter hit your mind. However, messenger apps like WhatsApp have caught up to major social networks when it comes to the user base, and that is why we need a WhatsApp marketing strategy. WhatsApp, with approximately 1.6 billion monthly active users spreading over 180 countries, is now the most popular mobile messenger app worldwide, outranking Facebook Messenger and other social giants. With...

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Instagram stories are just the right place to blow your trumpet, beat the drums and strike the strings of the chord for your brand. Promote that product, unbox it live, advertise creatively and give shout outs to important associations in the stories. Instagram stories are versatile and come with a wide range of tools, techniques, effects and filters that can oomph up your marketing interests. We agree that just uploading random Instagram stories is not...

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Videos are a great way to create brand awareness, and a large majority of businesses are using videos as a marketing tool in 2019. Customers today are more convinced to buy a product or service after watching a video, and it’s not a surprise to see big brands and marketers investing a handsome amount on video making and marketing. Keeping in mind the inclination towards videos, we have brought to you a list of the...

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It is 2019 and smartphones have transformed the world into a technology dependent, digitally advanced space. Right from buying safety pins to selling airplanes, people are just a click away from anything they’d want to do. Why are GIFs needed? Propagating and facilitating business these days requires proper advertising. Considering the majority percentage of millennials in the market, creating attractive marketing campaigns is important. GIFs are essential these days because they are an amalgamation of...

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Music has always been an integral part of every Indian’s daily lifestyle, but the ways of consumption have been different based on the advancement of technology with each passing year. The current digital technology driven by the power of the internet has made various music collections available at fingertips right from the early days of Bollywood to the current rap and remix age of Bollywood. Seeing the hunger for content consumption and potential for revenue...

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The multi-billion dollar global sports industry is more significant than we can see, hear or discuss about. With the boom in social media platforms, sports industry (Football YouTube Channels) gets yet another stage to expand and generate revenue. Out of all the sports that we know about, football is that legendary subject which people talk about globally. The game has gained more feet with its associated presence on social media that helps it reach to...

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Hoichoi is a leading Bengali entertainment platform, owned and maintained by SVF Entertainment Pvt Ltd. Apart from focusing on Bengali language content worldwide, the platform hosts over 2000+ hours of Movies, Original Series, Music Videos, and more.  Exclusively, Original Hoichoi Web Series are both fictional and non-fictional and are highly famous among viewers. Hoichoi is currently available for Apple TV, Android, iOS, Amazon Fire TV, Android TV, and Roku. Here are some of the most popular...

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I consider myself as a cisgender ally of the LGBTQ community and totally acknowledge the fact that they still face discrimination. Majority of society, in the name of gender, sexual preference and other factors refuses to treat the community as an equal. And this societal behaviour is WRONG! Many movements, campaigns & strikes have taken to the streets to demonstrate real issues faced by the community yet voices go unheard. With the gradual boom in...

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People on YouTube each day watch over one billion hours of videos, and YouTube has millions of channels for nearly every interest.  Sometimes, taking a quick break from your chores to watch a short video on YouTube instantly boosts your mood, especially in the late hours of the workday. Every time you log on to YouTube, there are video clips as per your taste buds, and even before finishing watching the video, you get inspired...

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Female talk show hosts featuring in Late night programs? Not a surprise anymore because women have come a long way from where everything began and are taking over everything that was once forbidden for them. We can barely differentiate between the roles a particular gender must play in the society these days. While men master culinary arts, women have fine tuned their talents and upgraded skills in commonly male dominated industries. Women, over the time,...

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U.S. based streaming platform, Hulu, has been making a name for itself with Hulu Web Series (Originals). From psychological horror anthologies to real-life realities, Hulu web-series have something or the other to keep us glued to the screen. Most consumers today expect to download ad-free content for those times when they can watch shows or movies without internet connectivity, like when traveling or in places with low connectivity. While Amazon Prime Videos added downloads to...

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With a steady growth over the years, Podcasts are all over the world. There are over half a million active podcasts being consumed by a gradually expanding market worldwide. As millions of episodes get aired regularly in 100 different languages, Pod catchers are refining their programs and developing advanced tech to match the demands. If you discuss with podcast hosts and companies releasing episodes on how to promote a podcast, then you’d know that marketing...

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Today’s generation is opting for online purchases instead of spending their money on buying an item from a physical store. A majority of brick-and-mortar retailers and marketers are making their online presence. Around 30% of online shoppers make a purchase from a social media channel like Instagram, Facebook, Pinterest, Snapchat, Twitter, and a majority of these sales come from Facebook. For the same reason Selling on Facebook Marketplace is an opportunity to explore. Facebook is where...

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Let’s pretend it is 2005, you have come home for lunch and the television has got your favourite show on. You eat the yummiest home cooked meal while being entertained by the show. Old but definitely gold! Food always had this connection with watching a series or a show since a long time. Right from the “TV and lunch” to the “Netflix and chill” food culture has evolved while eating habits have changed. Healthy and...

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Facebook is not just about what’s happening this weekend or finding new friends; it’s also an incredible social learning platform. There are many educational Facebook pages out there that have been created as a resource to collect and share informational & educational knowledge. Educational Facebook pages offer courses, videos, latest trends, tutorials, and talks, which can be accessed from anywhere for free. The best thing about being on Facebook is the accessibility with which you...

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Podcasts are seeing an uptrend in recent times. Many individual creators and brands have also started taking podcasts seriously by adding it to their marketing communication and promotion strategy. The rise of smartphone users along with faster and affordable data rates have also fuelled the unprecedented growth of the podcast industry in India. This rise in demand also needs to be backed up by equally creative and varied content both in quantitative and qualitative terms....

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Making money online might seem difficult with the initial learning phases involved but the results are worth the perseverance. Were you trying to figure out ways to monetize your videos? It is good for businesses to keep a track of trending techniques to maximize resources and returns. Facebook Creator Studio has turned into a reliable space for new brands and companies to establish digital presence. Creator Studio on Facebook helps partners earning money on the...

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When it comes to social media marketing, Facebook still remains the undefeated champion even after more than a year of criticism over mismanagement of data and privacy concerns. With over 2.4 billion monthly active users, Facebook has a massive audience reach, which is impossible for any marketer to ignore. For business owners concerned about Facebook Business Marketing, Facebook has become one of the leading social media spots in terms of engagements, conversions, sales, and branding....

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As Facebook gradually turns into an active video browsing app for its users, YouTube has maintained its graph throughout time. Both the social media platforms are unarguably true blessings for digital creators. As we begin understanding the usability of these platforms along with their effectiveness on our content, YouTube Creator Studio Beta Vs Facebook Creator Studio is a necessary comparison. The creator studios bring together tools and techniques for effective channel as well as page management....

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With the increased accessibility in various production tools, every small business has virtually every reason to enhance their marketing videos. Thanks to advancements in technology, posting and recording video content has never been any easier.  Now, all you need is a laptop or your smartphone to start recording videos that are essential for marketing your business. With some relatively good lighting and a good background you are all set! Video is a stunning and efficient...

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In the modern-day digital society, video content has taken the top spot in marketing strategies of businesses and marketers are investing more time in incorporating this influential communication medium. Technological advancements, smartphones, and platforms like YouTube have made it much more accessible and affordable to create videos. If you do a random search on Google, you will surely get at least one video search return and that makes the video SEO so important. Videos have...

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As the internet turns older, new technologies with smart apps and convenience enhancing websites pop up every now and then. Social media platforms are a hub to a collection of insights, knowledge, fresh ideas and information. Brands and businesses can utilize these to reach their target audience and expand overall growth. Businesses can directly connect with their customers on Quora, a platform that allows anyone to ask and answer questions, thereby establishing a one on...

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Events, Tradeshows, Conferences, Conclaves, Summits etc play a very pivotal role in the growth of companies in every industry. Such gatherings are amongst the few occasions where the best from every industry gather under one roof to discuss and debate the way forward. These gatherings also help many companies in establishing direct contact with their potential customers, diversifying their customer base and learn about upcoming and current cutting edge technologies in the market. Out of...

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When it comes to social media marketing, the power and popularity of Twitter is a well-known fact, with around 67% of all B2B businesses using Twitter as a digital marketing tool. With over 330 million monthly active users and over 500 million tweets sent on the platform each day, Twitter is now a dominating social platform for marketers and businesses to not only boost traffic or establish brand awareness but also generate leads and increase...

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People say the first impression is the last impression. Whether be it buying a product or placing it back on the shelve, packaging always matters. Its the outer image that has the ability to make a bad or good impression of what lies inside. The same implies to videos we watch on OTT, mainly YouTube and that is why we have bought to you a guide on How to Change Thumbnail on YouTube. We all are...

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Facebook reactions are a nuanced way through which each user to express their sentiments on posts. Being used for over 300 billion times in the beginning of its launch, Facebook reactions are still in trend. After continuous requests and feedback from regular Facebook users to add a “dislike” button for better expression, the team came up with five new emoticons. These are “Love”, “Haha”, “Wow”, “Sad”, “Angry”. These reactions improve user experience and sort out...