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Get to know best YouTube channels in every category, and much more.
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YouTube expanded over years while users went from learning ‘How to create YouTube accounts?’ to knowing ‘tricks & tips on monetizing YouTube channels.’ Did you ever wonder that a penny plain grey tick beside the channel name would act as a Badge of Pride for them?  YouTubers with 100,000+ subscribers, a regular pattern of video sharing and qualify other criteria necessary for verification get the grey tick on their channels. Thus, users focus on learning...

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Child safety on YouTube has become a topic of maximum concern both online and offline. Child users on YouTube are growing in number and so are the safety issues related to them. A lot of crimes, abuses and exploitation cases have been reported on the leading video platform due to which it was deemed unsafe for minors.  Reports, studies and video evidences show how paedophiles have exploited the video publishing platform. Some accounts with fake...

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YouTube is growing every single day. To throw some light on the staggering insights related to YouTube, 300 hours of video are uploaded every minute and close to 5 Billion videos watched daily worldwide. The video hosting platform is itself a different world with such a huge audience base. Like every world where some community guidelines exist, YouTube also has a well-defined set of rules and community guidelines framed for all its key stakeholders. These...

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Since the first video was uploaded in its platform in April 2005, YouTube, now owned by Google had been one of the leading digital video platforms till other social media players entered the market, thus leading to the current Social Media Revolution. Many new innovations were introduced by new entrants and existing players adding more options to content creators and advertisers. One such innovation was “Stories”, where content expires after 24 hours. This feature was...

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Short video sharing app TikTok crossed 1 Billion worldwide installs on the app store and google play. This set a bench mark for non-game video applications. The popular app is expanding in terms of installs thus becoming a lead among the short video non-game applications.  The company now focuses on online safety of its users therefore developing advanced privacy setting, security and safety policies. TikTok ‘you are in control’ video series targets all users on app...

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YouTube has been re-defining video content creation since its inception in the year 2005. The Google-owned company has since then transformed itself in many forms, from just a video hosting platform to video content hub to a full time earning platform for vloggers to one of the best platforms for advertisers. For people in the show-biz business or movie industry, YouTube is a great way of staying connected with your fans without hampering your personal...

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On Wednesday, LinkedIn introduced Call to Action (CTA) buttons feature to its site in order to improve the engagement received on the platform. The LinkedIn custom call to action buttons are specifically developed to ensure users interact genuinely with brands & advertisers rather than just scrolling over. Business and Brands can now advertise better with LinkedIn custom Call to Action buttons freshly added to the social media site.The professional networking social media site has changed...

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Advertisers can now make use of the social media platform Reddit to promote their brands effectively. The platform was calculated to have 542 million monthly visitors till March 2019 out of which 234 million unique users were found. Reddit provides its users and advertisers to run ad videos in the expanded card view format included in the Reddit’s redesign.  Reddit introduced autoplay video ads to advertisers which can be purchased on a cost-per-view basis. The...

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It’s been 50 years since Stonewall Inn, a gay bar in Christopher Street, USA was raided in early hours of June 28, 1969, prompting a series of a violent demonstration by members of the LGBT community. This unfortunate incident kicked off the Gay Liberation Movement. A year later in 1970, to commemorate the first anniversary of Stonewall riot and embrace love, equality, and diversity, LGBT’s in Los Angeles and Chicago commenced the Gay Pride Marches. Now...

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India is a diverse country with 9 prominently recognised religions, 22 official languages in 13 different scripts & 720 dialects with many yet to be researched and 2293 political parties staging separate ideologies. Constitution stands in support of its people in all forms, yet the questions arise. Confusions prevail and certain communities stay barred from exercising their fundamental rights & duties. Indian Instagram LGBT Influencers paint a different art and write separate story about the...

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The biggest extravaganza of cricket, ICC Cricket World Cup 2019 is finally here. Nine of the best cricketing nations along with the hosts England will fight it out for the coveted trophy. 48 matches, 46 days, 10 teams, Billions of Fans worldwide and 1 cup that really matters, surely there is enough scope to advertise for brands and cricket boards to earn during this cricket spectacle. Right from 30th May, social media is trending with...

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With almost 2 billion monthly users on YouTube, it is a no surprise that online sellers are switching to this platform to post their ads and videos. Since the domain is e-commerce, people look for the products and their demo videos online. Providing apt ads based on search mechanism already has proven solutions for the brands. “How-to” searches are on the rise on YouTube. Like the billboards that we see on the highways, YouTube channels...

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.Earning a living online is no more a new thing. We know popular influencers and celebrities who make money on Twitch & other platforms on the World Wide Web. Twitch streamers nowadays make a living from paid subscriptions, bits, influencer marketing and donations. People make money on Twitch in various ways thus it has become a reliable platform for a lot of fans and gamers.  When you analyze a streamer’s channel properly, you will find a...

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Gaming isn’t just about playing alone or with merely few friends or online with global competitors. The game becomes much more entertaining and thrilling when you play in front of a crazy game audience which constantly cheers for you, moves with every turn of yours and keep the gameplay engaging. With Twitch, enjoying such a moment of gaming where thousands of audience is watching your game online is fun and that is why we have...

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2.38 billion active users on Facebook, that’s more than the population of many small countries combined. Facebook might be getting slow with lower engagements and reach, much to the dismay of brands and content creators but still, their very existence in this platform is a must to market their own content and products to a wider audience. Amidst all these complains and chaos, many brands and content creators have found a hack to ensure their...

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Facebook audience network brings joy to mobile gaming publishers & developers now! They can now advertise globally while balancing gaming experiences, thus monetizing the mobile games they develop. In 2018, over 1.5 times improvement was seen in the total number of active gaming publishers on Facebook Audience Network. It set an example for the effectiveness of the tool developed along with relevant ads from the global Facebook advertisers.  Users can now utilize the tool to...

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Holidays, today, are not only limited to weekend getaways or a vacation with the loved ones. It is more of an experience now. It is a journey plan that starts with the budget, ticket bookings, research of stays, shopping, entertainment and cuisines, travel arrangements at the holiday destination etc. People these days’ travel not only for leisure but also for business purposes. In recent times, percentage of the latter has risen significantly. Every journey begins...

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Creator’s organic content posts are now available for brands for advertising on Instagram. Instagram branded content ads are suitable for companies looking to make good ROI’s, reach broader customer base online and influence the right markets.  Instagram considered the requests from brands on adapting organic influencer posts in their ads and developed tools for the same. Business houses can now utilize their influencer content directly in the advertisement campaigns. The tool enables the advertisers and...

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Women have struggled the competitive natural forces and navigated well in a world made and meant for the men. Gaming is often associated with the masculine counterparts of society. Women have invaded the space here as well. Female streamers on Twitch have their own tightly knit niche community from Twitch which has separate sets of parameters.  Subscribers, followers, tippers, sponsors and donors are available for this particular group of twitch female streamers. Twitch has ensured...

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Online gaming is entertaining, addictive and fun for gamers of all age. Remember when enjoying video games meant getting antsy over the spinning cursor on computer screen. Gaming changed over time and free game websites enabled users to play games without time consuming downloads. Millions of free games are available at popular websites which are boon to online game lovers.  Technology and artificial intelligence responsible for developing software for games are expert means to keep...

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With the onset of the internet and digital marketing era and more importantly, Google’s consistent appeal to consumers “try before you buy,” has played a significant impact on their decision making. Although the concept of review isn’t new to the consumers, the ease of access is what makes the difference. Previously, word-of-mouth and TV commercials were the sources of review. Now, it has shifted to digital platforms like Facebook, Instagram, and YouTube. Viewers these days...

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India has seen a shift from print media to radio announcements, from TV commercials to social media advertisements during these 70 years of branding and advertising. The YouTube ecosystem has not only provided a platform for the food and beverage products by FMCG giants to grow but also given them a chance to integrate these products into brands in the minds of the viewers and consumers. People associate themselves with these brands. FMCG conglomerates have...

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LinkedIn launched the Native video feature on its mobile app in 2017, following which Marketers unlocked opportunities untouched in the market. Previously video marketing involved uploading content on platforms like YouTube and Vimeo whose links are shared on required social media sites.  Engagements on native videos are comparatively higher than YouTube link sharing. There are more benefits in posting a LinkedIn native video when compared & studied from all perspectives. “Branding requires personalized plans in...

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This summer is playing the game for sports enthusiasts from across the globe, witnessing two of the world’s most favorite sports Tournaments, ICC Mens Cricket World Cup 2019 and mother of all tournaments, FIFA Women’s World Cup 2019. This year, France will be hosting the eighth edition of FIFA Women’s World Cup scheduled between 7 June to 7 July 2019 where 24 qualified teams, including France, will be competing for the trophy with 52 matches...

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TikTok, a Chinese video-sharing app which was previously known as Douyin and later merged with Musical.ly, keeping the title Tiktok is one of the most popular social video apps, especially among teenagers and it has gained immense worldwide popularity since its launch in 2016. With its rise, the top tiktok users have also reached heights and became tiktok stars and now have become celebrities. TikTok is getting used to upload and watch short videos with...

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Live game streaming platforms as an industry are a more significant force than they appear in general. Gamers now seek paradise online with unique game content and exciting offers on it. E-sports redefined video games for Youngsters & game enthusiasts by incorporating the live option to them. Gaming and their live streaming in High definition video have attracted many people towards social media gamer platforms.  Major live streaming platforms popularised the concept of capturing live...

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Most of our readers who will be going through this article will be most probably well aware of Facebook Business Manager, and most of them may have used it lately. Well, if you haven’t, its time to start using Facebook Business Manager. Here, we have explained everything about the Business Manager, from setting up your account to placing your first ever ad What is Facebook Business Manager? Facebook Business Manager allows advertisers to manage all...

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Virtual reality, artificial intelligence and digital transformations have moved from being a science & fiction idea to being a critical part of our everyday lives. Gamers have turned influencers while gaming has become a lifestyle in itself. Digital platforms have promoted ideas, codes, applications and sites with exclusive gaming content. Gaming companies have now shifted from app store purchasing to live streaming of favourite games.   What is Twitch Prime? Twitch prime is an elite version...

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Video streaming is an essential part of every modern branding and marketing strategy. Right now, it is easier than ever to create a professional grade video that delivers compelling content and a message to the target audience. Speaking in front of a camera has become much simpler today with the immense use of digital technology and social media, making this one of the best tools marketers have. What is live streaming video, really? It’s a...

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Social media marketing has changed the way people advertised and managed their target markets. Business houses use the different types of media platforms online to ensure maximum reach and higher conversion rates. Facebook lookalike audiences are tools that are developed using Pixels and software kits to analyze and segment out preferable users. Growing digital business requires proper tools & techniques to ensure your campaigns reach the correct group of audience at the right time. The...

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Who can ignore those “Pawwdorable” pictures and funny cat & dog videos? Barely any of us. Social media is not just a medium made only for humans anymore; Instagram Animal Accounts are proof of the influential capability these pets possess. Animals have outshone some of the top verified human celebrity accounts on Instagram and with just some candid pictures and hilarious yet endearing videos.  These lovelies are not just the mood lifters their followers need to...

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Facebook Travel Ads have certainly made advertising on Travel and Tourism industry much easier than ever. It is more of a systematically designed dynamic tool that aids in advertising travel goals. The technique has already helped many tourists and travellers get their tour guide. The advertisers did great business besides exponential growth using Facebook Travel Ads. Blooming village sides, picturesque mountain tops, cosy cafes, perfect Instagram-able meals and crystal clear oceans – everything has an...

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The biggest extravaganza of cricket, ICC Cricket World Cup 2019 has finally arrived. Starting 30th May 2019, nine of the best cricketing nations along with the hosts England will fight it out for the coveted trophy. 48 matches, 46 days, 10 teams, Billions of Fans worldwide and 1 cup that really matters, surely there is enough scope to advertise for brands and cricket boards to earn during this cricket spectacle. While the players fight it...

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The sporting world has already geared up on full swing for this summer’s grand cricket tournament, ICC Men’s Cricket World Cup 2019 scheduled from 30th May to 14th July. ICC World Cup 2019 will be held in England over a span of 15 days, with cricket lovers witnessing 48 matches between 10 international teams, each fighting for the winner’s trophy. With the ICC World Cup 2019 anthem by LORYN and Aastha Gill, the whole world is set to...

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Every day, with over 400 hours of videos uploaded on YouTube, maintaining the credibility and content quality once the video is up is not an easy task. With being a powerful business tool, YouTube is a platform to create brand awareness, share insights, build a medium where audience clearly understands your viewpoint rather than only holding silly or pointless video contents. Promoting and encouraging trustworthy content for the users is the key to successful utilization...

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2018 was really good for the Indian web Series industry and OTT platforms in terms of viewership, setting higher standards for the next year. The first five months of 2019 has been mostly dominated by English web series namely Game of Thrones and Hollywood superhero movies like DC comics Shazam and the highest grossing Marvel’s Avengers End Game. But with the trailer launch of Netflix’s Sacred Games season 2 & Amazon Prime’s Mirzapur season 2,...

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YouTube SEO plays a vital role in the ranking of videos uploaded online. The right optimization helps videos reach the maximum audience and gain the best of the engagements. YouTube now is the second most visited website in the world with over 1,300,000,000 users across the globe. Over 5 billion videos are watched on YouTube every day, and this brings enough traffic on channels. YouTube gets approximately 30 Million visitors per day, and out of...

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Are you looking for the perfect TV series to binge watch? With so many options out there, one feels overwhelmed with the amount of content available. Trust me, I have struggled a lot to find the perfect English web series for a lazy weekend or a simple weekday night after office. And when it comes to a platform that gives you a humongous variety of shows, Netflix is on the top. Personally, I am in...

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YouTube needs no introduction to our readers; it’s our new TV. Founded by three PayPal employees, Chad Hurley, Steve Chen, and Jawed Karim in an office garage and later acquired by Google for more than $1 billion, YouTube today attracts 1.8 billion active monthly users from 90 countries to watch 100 million videos daily, making it the world’s second most visited website. YouTube has become the launchpad of talent and creativity, be it comedian, gamer, or vlogger...

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YouTube stops displaying subscribers count on channels and this to be turned into action from August 2019. If you have been part of live subscriber count wars and have cheered for your favorite YouTuber with all your enthusiasm, then that won’t happen ever again! Yes! YouTube would stop displaying subscribers counts on concerned channels from August 2019. Channels with 1000 and below subscribers are excluded from the list and will have their counts displayed as...

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Social media marketing holds a significant role in promoting brands. Marketers these days strategize the campaigns that ensure reasonable engagement rates at lower investments. Advertising online can be subdivided into many types, and their usage depends on: Audience targeted Type of service/product Type of engagement desired  Facebook ads strategy for musicians is popular amongst marketers in music industry, and utilizing it for promoting art is an excellent way of exposing talents to their respective fans....

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Social media marketing for beauty products is essential because people watch a lot of tutorials/ videos as the usage instructions printed on the product are inadequate, especially Make-up products. People trust the views of influencers and beauty bloggers when they see the real application and usage of these products. For example, Lakme launches a lipstick variant where all the colors might not be equally good or pigmented. Hence, it’s the reviews which the consumers trust....

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Imagine being a famous face tomorrow, fans coming up for selfies and relating to you as one amongst them. Getting papped frequently, hiked up fandom! Surprised yet content? Right. The rise of Be Younick and “The” channel Nikunj Lotia had a pretty much normal lifestyle and living like most of us before his “Mauka Mauka” ad spoof video made rounds on the social media. The 1 minute 59 seconds video bought out a terrific creator,...

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The importance of brand management for all modern businesses cannot be overstated. Brands are not simply made overnight, but they are cultivated under the consistent care of a company. Making the right decisions when it comes to growing a brand can change the way that consumers perceive your business. Consider some techniques you can use for better brand management. Bring on the Creativity In a typical day, the modern consumer may be bombarded with hundreds...

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We at Vidooly came up with a comprehensive report on the Facebook video landscape in India. The report has an analysis of the top Facebook Pages from India that focus on online video for every month of 2019 divided into 10 different genres. JANUARY HEBBAR’S KITCHEN & YUM are the most viewed Food based Facebook pages for the month of January 2019. 2 FOREIGNERS IN BOLLYWOOD tops the list among top independent creators. ABP Live...

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The surge in video content creation on YouTube India has created a new definition of content creators. Now, Indian creators are recording, vlogging, live streaming games, editing their own videos, and creating a wide variety of web series that can give T.V soaps run for their money. For example, in 2014, only 16 Indian content creators on YouTube had more than 1 million subscribers which included the likes of A.I.B and T.V.F. Now, in 2019,...

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LinkedIn video marketing feature was launched in 2017, and there was a revolution witnessed across industries that used social media for their branding purpose. LinkedIn internal surveys and study reports confirmed that LinkedIn video marketing was three times more engaging and successful than content posts. In a year, LinkedIn Video posts generated over 300 Million impressions on the platform, which is vast than ever before with other types of marketing techniques. Apart from setting benchmark...

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Today almost everyone uses emojis and is in search for Best Emoji Apps, be it lightening up the conversations, conveying your expressions, to spruce up your posts on social media, making texting more interactive and much more. These small cute emoji icons, which are around 2666 in number, far more than human expressions themselves, are making big changes in the business world too and even world’s biggest companies, like Pepsi, Starbucks, have created their emojis...

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When you become famous, being famous becomes your Profession Everyone wants to become famous by showcasing some unique art or talent they possess. But as we all know, climbing the ladder of success to become famous is not that easy and good things always take time. At the same time, the world has been witnessing a sea of changes across digital platforms where tech giants such as Facebook, Google & Microsoft are leading the race...

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The former Musical.ly that was taken over by ByteDance, a Chinese company in 2016 turned into becoming one of the most profitable and downloaded apps in the world. Now known by the name TikTok, this free app is a combination pack of the vines, Twitter, and Instagram. TikTok, with over 500 Million monthly users has surpassed the total download records of Instagram in the first half of its release. TikTok marketing strategy is the talk...

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Gone are the days when budget posed a big problem in fulfilling the dreams of an individual. For example, let’s consider singing as a full time career option. Often many talented singers failed to grab the eye balls due to this particular challenge. But welcome to 21st century, if you have a passion for singing but short of funds to buy instruments and other supporting equipment, Karaoke singing apps are here for your rescue. Karaoke...

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In India, there has been a rise in content creation & consumption on social media platforms and video platforms. With the rise of popular Youtubers and Influencers like Bhuvan Bam, Mostly Sane, Amit Bhadana, Kritika Kamra, Auditya Venkatesh and many more, there is no doubt that everyone is, now, aspiring to be like them. However, only the top and most popular influencers like the above mentioned names get the spotlight. What about micro influencers or...

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Bloomberg has revealed that Google has roped in 15 million subscribers across its music streaming apps YouTube Music and Google Play Music. The stated figure also includes free or promotional trials. Even though Google is still far behind its competitors, this is quite a remarkable progress considering that subscription-based media businesses have not picked up for Google that much. Spotify Technology SA hit 100 million paid subscribers which was announced recently by the company. On...

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Artificial Intelligence, Deep Learning, Machine Learning is our future!! The way AI is bringing technological revolutions, learning and adapting us, it has the potential to make our lives easier, and also it performs tasks more accurately than humans. AI combines a large amount of data, iterates and using algorithms; the software automatically learns and adapt to the patterns and simply learn from inputs and perform human-like tasks. AI deeply analyses the data, predicts accurate results,...

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Internet these days bring sufficient animal rescue reports, engaging dog cat birdy videos and cute paw doses. We have read, watched and got involved in such contents online and one would agree that animals are directly dominating a lot of spaces online. There have been NGO’s and companies that work towards conserving the wild and reviving animals. Domestic and street animals receive discrimination despite continuous efforts from such animal activists and groups. Social media platforms...