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Get to know best YouTube channels in every category, and much more.
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Broadcasting in the professional world has been evolving over the years. Be it marketing, sales, entertainment, personal branding, professional requirements or sharing Breaking news; live video is a one-stop solution to get your message across in real time with real interactions.  When it comes to choosing a professional streaming solution, critical features like privacy, storage, embedding restrictions, security, being able to broadcast from an external source, branding options etc are deciding factors. Let’s have a look...

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Science is a multifaceted, vast and limitless subject that encapsulates the physics & theory within human understanding. Studying the nexus of various celestial bodies, the chemistry behind meteoroids & asteroids, the physics defining the movement of objects in the interplanetary spaces combined together give existence to astronomy. As technology keeps getting better and effective with each day, there are more opportunities and scope for passionate astronomers, students and individuals to learn about the astral world....

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Understanding the military is not just about the tactics or war-zone history but beyond that. It is about the stories of soldier life, their bravery, leadership qualities, commando lifestyle, a disciplined mindset & much more. We don’t just watch any video but those that we can connect with, learn from or explore a new idea within it. With military YouTube channels, one will not just get to know about the stories but also learn basic...

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Making YouTube channels has become common and everyone wants to become popular by enlarging their channel. YouTube has its own algorithms for ranking your channel and content, but many of the newcomers are unaware of this. In this article, we will discuss some of the strategies that are friendly to YouTube’s algorithms and increase your awareness. Easy to create Product Review and Reaction Videos for your YouTube Channel | #SwitchToFluvid – Download Chrome Extension  1)...

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TikTok along with 59 other Chinese apps are banned by the Indian government over the rising complaints related to breach of privacy & security concerns. The application is removed from the Google app store and Apple app store. All of the content on the platform is blocked from the Indian networks due to which no one can access them in the country. The app was consistently in news and was banned for privacy concerns a...

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Facebook is testing the water with a new information-based feature that will prevent its users from exiting the platform in search of valid insights elsewhere. Usually, Facebook users tend to look up at Google, and other search engines for knowledge on people, places, & things. With the in-platform knowledge imparting search panel, Facebook aims to maintain its traffic within itself. The company has announced testing the upgraded version of search results on its platform that...

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There are abundant educational videos on YouTube that anyone can access for information, data and insights related to a vast number of topics. Psychology is one such subject that involves many sub-chapters and studied as part of courses like criminology, social science, forensics, philosophy, zoology, criminal investigation etc. Students, researchers, scholars, practitioners, doctors and other experts from such backgrounds can browse through various websites for additional knowledge. Yet there are few psychology YouTube channels that...

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The successful creators on YouTube are known to be very particular about their video performances and audience insights. As this analytic information lends support to them for understanding audience & their preferences besides managing the whole channels properly. It is essential for YouTube creators to know how to use YouTube analytics in order to compare, quantify and determine what works and what fails on the platform. This ropes in more opportunity to add value to...

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Nature has a lot to offer through its five basic elements namely the earth, water, fire, space and air that are known to constitute the complete world around us. It keeps us breathing and supports most life aspects of all living beings which makes nature a surprise package. There are various phenomena that have left mankind in utter disbelief and amazement, it induces curiosity in all. The inquisitiveness related to nature makes people question the...

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In March 2017, Facebook stories were launched to help marketers explore the opportunities in the market with an easy to consume mode of advertising. Video marketing is one of the most versatile materials for promotion and branding, companies have used them in their Facebook stories marketing strategies. Facebook stories marketing has 15 times more growth over the normal posts on the platform therefore, they are the real building blocks for future brands and their strategies....

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There are many forms of advertising intended to resonate with a particular audience. However, some tend to be more effective than others. A handful of examples include the use of proper SEO strategies, leveraging the reach of social media and actively engaging with your audience. However, we also need to admit the fact that we are living within an increasingly visual age. This is clearly “seen” throughout the advertising community, as professionals appreciate that consumers...

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Brands have evolved their marketing skills besides improving their social media marketing and digital exposure over time. These days, people are mostly online and markets have gone digital therefore it is important for businesses to upgrade their systematic proceedings to obtain maximum benefit. There are several companies & popular brands that have more than one location to serve or spot consumers. Managing social media with multiple locations can be a very difficult task for these...

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Broadcasting live videos to the Facebook audience is a common sight these days for celebrities from different industries as well as commoners. If that is one way you like engaging with people on social media, then here is another option that can help increase its effectiveness. Are you annoyed with hazy visual, broken audio & interruptions on Facebook live? Too much technical glitches make you lose the audience? Scared to take a risk with Facebook...

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Initially popular for photo and video sharing social networking service, Instagram, has launched its latest feature in India post experimenting in markets of Brazil, Germany & France. Instagram Reels now allows users to create 15-second video content bites that can assist them in engaging differently with their audiences. The Facebook-owned firm was especially known for its stories, IGTV and live features besides the photo & video sharing facilities. Individuals, brands and communities used them as...

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As the pandemic lockdowns affect the finances, opportunities and lifestyle of people, YouTube has continuously formulated features to support as many lives possible. Apart from supporting and giving a good boost to all fundraising causes on the Video streaming platform, YouTube new analytics report was rolled out alongside. This feature will help YouTubers in better analysis of their content and performances. YouTube New Analytics Report for Overall Performance The integrated feature will be available at...

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Esports has become an essential part of the digital video ecosystem. It has gathered a bigger, wider range of audience gradually metamorphosing from its bewildering niche structure into the mainstream category. It will not be wrong if I mention Esports and gaming to be a cult in itself these days. Over the last few years, there were brilliant shifts and changes that took place in the gaming world. Addition of advanced technology such as Augmented...

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Social media has taken the world by storm these days, and it is happening for all the right reasons.  Its vast reach, coupled with an engaging user interface, compel businesses to make new website and harness the power of video marketing using social media.  This is why we see a ton of lucrative ads as soon as we log into our social media accounts. It is a classic example of social media marketing, and it...

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Videos have been taking over marketing since the rise of YouTube. Every social media channel has hopped on the video bandwagon by allowing users to create, edit, and share their videos on different platforms. The more videos have been available, the more audiences have been watching them.   If you are not using videos in your marketing campaigns or measuring their effectiveness for your goals, then you are behind in marketing.  Viewers of all ages and...

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“Facebook shops” is the online mobile-first shopping tool that businesses can utilise to create their own virtual stores for free on Facebook and Instagram. As several brands venture into social media platforms to advertise and push their product or services to the right target audience, Facebook introduced the shops for seamless user experience. While Facebook is a social media platform with a diversified audience, a bigger market and easily segmented communities, targeting and selling here...

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LinkedIn rolled a new feature a few months back at the beginning of 2020 which allows users to interact with other members by asking their opinions on multiple subjects. LinkedIn polls might not be a brand new revolutionary method to engage with the audience over social media. Platforms such as Facebook and Instagram have already introduced as well as made them viral online. In such a condition, a question arises that how is it going...

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Video content has arguably become the most important form of advertising nowadays. Just a simple scroll on Facebook, Instagram, or any social media platform of choice, will suffice to prove that we live in a digital world driven by video content. The reason is pretty simple: consumers have little time on their hands, and a video delivers the message faster than text.  A simple look at some recent statistics about video marketing is enough to...

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Are the mailers & newsletters not fetching enough engagement?? Is your brand in need of some real communication with potential customers on LinkedIn? How about a direct pitch through direct messaging on LinkedIn profiles? Driving comparatively stronger & effective engagements than the traditional techniques besides assisting marketers in delivering targeted messages with unique CTA, LinkedIn message ads are a boon to brands in 2020. The LinkedIn message ads campaign is a smart way to start...

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The COVID-19 pandemic has provided some tough challenges to YouTube content creators and marketers in 2020. How do you keep your audience engaged when you can’t go to the office or even leave the house? It’s a tough question, and what makes it even more frustrating is that there’s no better time to publish content on social media and YouTube. People are spending record amounts of time in front of screens because what else is...

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Data science plays a vital role in promoting almost all professional careers and the enhancement of personal knowledge as well as skills. It is a science that studies both structured & unstructured data to extract insights, information and references for fulfilling the required goal. It is the multifaceted study of data using scientific processes, algorithms, designed systems and steps to decode necessary details. Data science studies usually involve the collection of statistics, data analytics, apply...

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Twitter experiments its take on Instagram and Snapchat stories with the new 24 hours existing/visible Fleets that will change the way people used the platform. Managing director at Twitter India, Mr Manish Maheshwari was quoted saying: “India is important for Twitter since it is one of our largest and fastest-growing audience markets globally, we are excited to bring the Fleets to experiment to India and make it one of the first three countries in the...

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The authorised simulated cyber-attack on networks, software and computer systems to evaluate their security standards, debug threats & vulnerabilities is called penetration test that is more popularly known as ethical hacking. It majorly helps restricts attacks from malicious users that can exploit data, cause financial losses and create chaos. The advancement in technology these days has enabled ethical hackers to provide much quicker and dependable protection solutions. With brands venturing into social media, online spaces...

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Videos are both the jack and master of almost all trades. Researches state that video ads have the potential to engage a huge number of audiences, convey a complete narration with the intended message, appeal to a wide range of human senses over any other kind of media. As the quality, quantity and types of content increase online, 2020 is found to have 81% of businesses use video marketing as a prominent marketing tool than...

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Video is an incredible way to reach large audiences, but when done improperly, it can harm the reputation of your business. What constitutes a “good video”? Hiring a video production company will put you into the hands of a professional. Although you might be able to give your opinion, there is an art in creating video for marketing purposes. 1. Can anyone produce a good video? With smartphones, cameras, and editing software more accessible than...

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As the social media networks bring in tons of news about the pandemic and its breakouts/contamination sources, it is becoming scarier to step out of the house. The graphs are barely flattening thereby increasing the lockdown days hence, making everything exhausting around us. Boredom, lethargy and very little brain exercise have made most of us mentally, physically and psychologically unhealthy. While work from home routines keep a major portion of our day occupied, web series,...

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TikTok may be a young app, but it already has overthrown platforms like Snapchat. The new app (that allows users to create videos, adding music and special effects) registers over 500 million monthly active users. The app was designed to address Millennials and Gen-Z individuals, but because of its booming success, brands have also started to register and produce content. And according to HubSpot, more companies should use TikTok because the platform is filled with opportunities...

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With 330 million active monthly users, Twitter has a much serious audience base compared to that of Facebook, Instagram and Snapchat. While the other platforms stage a much wider, bigger, long-lasting scope for marketing brands, Twitter is challenging given its character limits & short span of visibility. Social media marketers have access to several insights, and data collection tools at their disposal to develop various marketing campaigns. They are available with free trials as well...

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Brands around the world are facing a critical situation due to the lockdown induced by the coronavirus pandemic. The major economic crisis has taken a toll, companies are shut and few are managing the deals virtually. The companies that are still functioning despite all bans and discontinuations in all industry segments and markets have taken the help of several digital platforms. There is a visible quick shift from in-person meetings to online conferences through online...

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Facebook ads have become a trusted medium for organizations across the world to increase exposure and generate traffic. The platform’s ad algorithm is flexible enough to help any business to reach its target audience.  However, when the costs for ad campaigns are going through the roof because of its global outreach, a marketer must look for ways to gain better results through those expenditures. We have come up with ways to lower the ad campaign...

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As we proceed towards battling the deadly COVID-19 virus with nationwide lockdown, aspiring entrepreneurs are experimenting to help mankind in a million ways. While several Startups went downhill with the closure of major service/product markets and the economy crash, few experts believe to see a certain boom in the same segment post lockdown. We may have a difference of opinion over this topic depending on the perception of news that we read or receive but...

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Leads are a set of people who express their interest in products or services a brand offers. Lead generation is the process of drawing these potential customers into leads and then go on to convert them to customers. A typical marketing funnel has four stages to build customer relation i.e. attract, convert, close, and delight. Facebook is a platform with 2.32 billion active users, which ensures the presence of users who can be latent buyers...

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Five months ago, the globe was unaware of something such as SARS-COV-2 or COVID-19 or Novel CoronaVirus. We slept in one world and woke in another. Amidst a lot of apprehensions, the market has witnessed rapid changes in recent times. There has been a major shift of the marketplace from offline to an online ecosystem owing to the shift in consumer behavior, buying patterns and demand. One of the many challenges faced by marketers will...

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Most social media platforms have their built-in analytics and insights to gather information related to the effective performance of the brand channels. There are several others that use third-party tools like google analytics to track the same details. Previously we have discussed several social media tools and techniques that assist marketers in improvising their brand image online. These tools have several functions and features that make social media marketing simpler as well as better. Along...

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The social media is in itself a universe for brands and businesses with the unrivaled opportunities that they have offered since their discovery. Digital media has paved the way for business houses with top-notch resources and technology that connects them to relevant communities in real-time. Despite the sudden spike in an influx of influencers, marketers still rely upon brand advocates. Brand advocacy on social media is a concept of an individual/group of people, particularly those...

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The mobile multimedia real-time messaging application has changed the way people communicated online. The texts, tweets, quotes changed into videos, gifs, and pictures with Snapchat that people used to keep each other updated. Capturing great moments in boomerangs and filtered videos makes communication as well as social media more interactive and engaging. Moreover, it allows people to snap and share media in real-time which makes it a great place for networks, brands, news, and businesses...

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Imagine the world without the internet during these times. It sounds impossible to most of us because we are now heavily dependent on the World Wide Web for information, entertainment, income, and much more. The ongoing pandemic has nearly shut the world, leaving everyone in the middle of emotional chaos and mayhem. Fortunately, there is YouTube with engaging video content to help us keep going with our life sanely. Surveys have proved that there is...

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We all have heard how not all superheroes wear capes. Well, most of them don’t even feature outside their kids’ lives. This year on the eve of Mother’s Day, brands have come up with campaigns to compensate that by featuring them in brilliantly crafted ads. Amidst the pandemic when consumers have mostly refrained from expenses on non-essentials, brands have come up with innovative campaigns this Mother’s Day to strengthen customer relationships and promote brand awareness. Relationship...

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With the pop-up ads getting more popular compared to the billboards and social media marketing almost taking over the television ads, digital marketing is rapidly growing to replace traditional methods to run business. The broadcasts, printing press, telephone, and direct mail are nearly replaced with banner ads, carousels, mailer creatives, and innovative social media content. It is important to highlight video content that can be considered the primary priority of marketers today. Apart from other...

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Instagram has over 1 billion monthly users, out of which over 928 million people were considered as the potential audience. The above stats indicate the extensive scope offered by the famous photo & video sharing platform to the brands. Social media marketers must consider the Instagram ads as their key weapon in building brand reputation besides developing some dope marketing campaigns. As we discuss ads, there are multiple ways to promote a cause, case, or...

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A blog on Facebook barely need an introduction nowadays. It is normal to not be an active Facebook user but if you haven’t heard about this social media platform then, maybe you are extraterrestrial. Expected to cross the bar of 1.69 billion global users, Facebook has literally connected people from nooks and corners of the world. With such diverse audience and power to easily mould customer, brands pick the social media site for their major...

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Gardening is the other name for creativity in patience. Botanists and plant enthusiasts are passionate gardeners who would ensure utmost care for plants anywhere. Gardening can be either creating kitchen garden or patiently letting the blooms be the beauty of your home garden. At times it becomes frustrating as the tangerine shrub that you took care of like your own child would succumb to minor pest infestation. The lemon tree which took literally years to...

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Sentiment analysis is beyond measuring just the likes, comments and shares. It is basically contextual mining of content that recognises and provides subjective information to help brands understand sentiment of their audiences/consumers. Social media sentiment analysis is reading through people’s reaction, emotions, opinions and attitudes over any ad post, product launch or blog content. It is a systematically arranged method to extract the overall reactions and determine if they were negative, positive, neutral, biased, sarcastic...

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Knowing a brand’s audience preferences without the help of social media listening tools is as simple as baking the croquembouche with toasted praline marshmallows balanced on top. Yes! Difficult as the way you got that crocs-embrr-sui-quackquack (more gibberish) pronunciation. What marketers can’t achieve from wizards in long robe with a monk parakeet to read through the tarots & crystal balls, Social intelligence with technology gets it through. Honestly, that is where sensible as well as...

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The thing about a crisis is it never discriminates and like every other industry facing the downfall due to this worldwide COVID19 pandemic, content production be it web-series or films has taken a major hit. Although latest studies suggest the consumption has increased on digital video platforms but the Entertainment industry has been seriously impacted when it comes to theatrical releases and production and shooting of ongoing and new projects. The problems don’t end here...

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It is not just for “Oops! I overcooked my chicken” posts anymore. Twitter is the display picture aka DP of our recent times, the global crises, new found recipes, economy fluctuations, brand partners, gateway to digital forums and even the Government’s public notice board. Confused about why would you ever need Twitter management tools when you really would prefer selling on other sites like Facebook and Instagram? If you were wondering about how a professionally...

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Statistics and numbers play a vital role in giving the right shape to a marketing idea or campaign. Knowing the what works with the audience, when and how matters a lot when a brand is planning to be regular on social media. Social media analytics tools are basically the guides that help us reach out the right audience at the most relevant time with the most accurate and engaging content. These tools are the necessities...

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With the increasing demand for updated information and data regarding legal amendments, acts and changes in law all around the globe, YouTube has seen exponential growth over the years. While the world faces extreme cases of conflict, damage and disease spreads, different governments bought in several changes to the legal hold in their respective nations. Reactions, actions, ideas and opinions varied in many ways that created different impact on how the law took care of...

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As the marketing industry and the way people consume content continue to evolve, marketers can expect video to become an even greater tool in the years to come, with a recent study cited by Forbes revealing that marketers who use video grow revenue 49% faster than those who don’t. To be able to reap all the advantages brought about by video marketing, you first have to have the right equipment that will allow you to create videos...

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Nowadays Social media platforms are the best places to read a market, analyse demands and prepare strategies accordingly. There are multiple stages where brands and businesses prepare campaigns or polls to understand their audience better in order to serve them well. Facebook being the hub of all kinds of target market welcomes varied companies to express themselves on it. Brands interact with their relevant customers to expand the base and improve revenues. A poll on...

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Makeup YouTube channels are flooded with popular celebrities, expensive brands, views and money. The makeup and beauty community is one of the largest aggregation of creators and influencers that monetize their channels on the platform. Apart from the gaming segment, music and sports communities these makeup YouTube channels are some of the high earning popularly watched videos. The makeup artists and beauticians have come a long way in producing videos that are more professional these...

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Anyone who has been involved with the world of online sales for an appreciable length of time appreciates the impact that video content can have upon their ongoing marketing campaigns. Videos offer a much more personalised approach while enabling the seller to tout the benefits of his or her product in greater detail. However, we also need to keep in mind that potential buyers are increasingly utilising mobile devices to access e-commerce pages. How might...

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