Indian OTT platforms have dynamically presented content to stay relevant with the times and that has helped their audience stay busy in the pandemic. While many of the web series got positive responses and went viral, few sank down on the list, unable to mark an impression. Plan your calendar accordingly because it seems 2022 is surely going to be the year of the Web Series and the Hindi language will surely rule the internet...
Shout out to all amazing video game enthusiasts who are interested in learning about latest updates on game features, characters, values and options. Gaming and Esports is a flourishing industry worth millions across the globe that is supported by top brands and companies. India being a booming hub for gamers, many Indian brands are involved in big deals with popular game makers like Tencent, Activision Blizzard, Sony, Nintendo etc. Meanwhile, influencer marketing has played a...
As the social media networks bring in tons of news about the pandemic and its breakouts/contamination sources, it is becoming scarier to step out of the house. The graphs are barely flattening thereby increasing the lockdown days hence, making everything exhausting around us. Boredom, lethargy and very little brain exercise have made most of us mentally, physically and psychologically unhealthy. While work from home routines keep a major portion of our day occupied, web series,...
Makeup YouTube channels are flooded with popular celebrities, expensive brands, views and money. The makeup and beauty community is one of the largest aggregation of creators and influencers that monetize their channels on the platform. Apart from the gaming segment, music and sports communities these makeup YouTube channels are some of the high earning popularly watched videos. The makeup artists and beauticians have come a long way in producing videos that are more professional these...
Christmas is already around the corner, and this is the time when people get together, spend some quality family time and, of course, spend a copious amount of money on holiday shopping. Holiday shoppers have increased with smartphone usage and from online gift ideas to browsing Christmas products, you can find everything wonderful about Christmas on the Internet. For brands and businesses, whether an eCommerce market or retail outlet, this is the most profitable time...
While the world moved towards online web series, SVOD platforms like Netflix, Amazon Prime and Apple TV took over entertainment industry globally. Gone are the days when we would wait eagerly for that prime time show on television as you can watch them anytime and anywhere now. Several brands have come up with their originals and other series on their video streaming platforms that are highly engaging. Among all the top shot names in the...
Female talk show hosts featuring in Late night programs? Not a surprise anymore because women have come a long way from where everything began and are taking over everything that was once forbidden for them. We can barely differentiate between the roles a particular gender must play in the society these days. While men master culinary arts, women have fine tuned their talents and upgraded skills in commonly male dominated industries. Women, over the time,...
Facebook is not just about what’s happening this weekend or finding new friends; it’s also an incredible social learning platform. There are many educational Facebook pages out there that have been created as a resource to collect and share informational & educational knowledge. Educational Facebook pages offer courses, videos, latest trends, tutorials, and talks, which can be accessed from anywhere for free. The best thing about being on Facebook is the accessibility with which you...
Nowadays sports are way beyond just field activities. The current generation is highly tech-savvy and digitally advanced, due to which eSports sees incredible growth each year. Usually while discussing games or sports, we think of courts, fields & pools but never a bunch of youngsters in gaming clubs playing DOTA 2 or Counter-Strike on systems. Today’s youth have redefined gaming, thus making online games a priority amongst other sports. People, around the world, who mainly...
Google’s performing video streaming platform now serves multiple purposes online with its different business verticals. YouTube has expanded in all dimensions and is one of the most searched websites on Google. If the internet is the hub of intelligent discoveries, YouTube is the most popular and widely utilized idea. Right from tons of curious cat videos to thousands of product reviews, the platform has got something for everyone. YouTube Vs YouTube Music app Going by...
Cuisine in India is as varied & diverse as the regions of the country and its people. Each destination has an enviable rage of culinary delights which promise a veritable gastronomic experience. These recipes are redolent of the climate of a particular region and is also heavily influenced by religious and cultural choices. Due to such diversity in Indian cuisine, many Indians and foreigners don’t have a clear understanding on how to make these complex recipes....
Rise of TikTok is nowhere near to an end. TikTok fan count is increasing with each passing day, and users from all parts of the society with different backgrounds are now turning into celebrities. Earlier we wrote about Top TikTok users in USA, UK and India and this time we will dive into some of the Popular TikTok Stars in Pakistan. There are people who consider that the content on TikTok isn’t at par with...
Everyone has a fear of something, but when it comes to the greatest fear, then it is nothing compared to most extreme sports. The number of new and out of the ordinary extreme sports such as Mountain Biking, Downhill Skating, Base Jumping, Waterfall Kayaking & Rock Climbing has been increasing every year. In this article, we will discuss the major extreme sports and popular Extreme Sports YouTube Channels that keep the adrenaline flow alive. Sports...
Are you seeing fluffy pups, silly kittens, funny guinea pigs, and finches singing on your social media feeds quite frequently? Well, that’s how the animal content publishers have transformed the internet space with weirdly delightful pet videos, blogs, tweets, and more. The animal content creators were never bothered about how much people liked animals but focused on developing engaging posts. Internet is pet crazy, and netizens are loving each bit of this popularity our canine,...
Comfort constitutes most of the men’s couture. Right from the purple velvet sherwanis to the kings adorning the pearl necklaces, India holds the historical record of some well-suited gentlemen. Fashion came more naturally to the counterparts of the males in the country. We can assume the culture, diversity, societal norms, and ethnicity to be a reason behind it. Fashion to men remained a perplexing topic until social media influencers made it easy with their creative...
Are you confused about which streaming platform is the best for you? Don’t worry, you’re not alone. Over the last few months, I have been struggling to find the right streaming platform to use for my daily binge-watching habit. With so many OTT platforms coming up in India, it is quite natural for anyone to be overwhelmed with the amount of content out there on these platforms. Two of the biggest names in the OTT...
With almost 2 billion monthly users on YouTube, it is a no surprise that online sellers are switching to this platform to post their ads and videos. Since the domain is e-commerce, people look for the products and their demo videos online. Providing apt ads based on search mechanism already has proven solutions for the brands. “How-to” searches are on the rise on YouTube. Like the billboards that we see on the highways, YouTube channels...
Holidays, today, are not only limited to weekend getaways or a vacation with the loved ones. It is more of an experience now. It is a journey plan that starts with the budget, ticket bookings, research of stays, shopping, entertainment and cuisines, travel arrangements at the holiday destination etc. People these days’ travel not only for leisure but also for business purposes. In recent times, percentage of the latter has risen significantly. Every journey begins...
With the onset of the internet and digital marketing era and more importantly, Google’s consistent appeal to consumers “try before you buy,” has played a significant impact on their decision making. Although the concept of review isn’t new to the consumers, the ease of access is what makes the difference. Previously, word-of-mouth and TV commercials were the sources of review. Now, it has shifted to digital platforms like Facebook, Instagram, and YouTube. Viewers these days...
India has seen a shift from print media to radio announcements, from TV commercials to social media advertisements during these 70 years of branding and advertising. The YouTube ecosystem has not only provided a platform for the food and beverage products by FMCG giants to grow but also given them a chance to integrate these products into brands in the minds of the viewers and consumers. People associate themselves with these brands. FMCG conglomerates have...
Social media marketing for beauty products is essential because people watch a lot of tutorials/ videos as the usage instructions printed on the product are inadequate, especially Make-up products. People trust the views of influencers and beauty bloggers when they see the real application and usage of these products. For example, Lakme launches a lipstick variant where all the colors might not be equally good or pigmented. Hence, it’s the reviews which the consumers trust....
Internet these days bring sufficient animal rescue reports, engaging dog cat birdy videos and cute paw doses. We have read, watched and got involved in such contents online and one would agree that animals are directly dominating a lot of spaces online. There have been NGO’s and companies that work towards conserving the wild and reviving animals. Domestic and street animals receive discrimination despite continuous efforts from such animal activists and groups. Social media platforms...
The fashion microbloggers and lifestyle influencers are the most appropriate mediums to communicate with the adapting world now. They are well in touch with their audiences and have a connection rooted more profound than just mere accounts online. The digital population in India as surveyed till January 2018 found 462 Million active internet users which speak about the burgeoning tech and digital revolution taking place here. The Indian population these days is seen mostly acquiring...
TikTok, a Chinese video-sharing app which was previously known as Douyin and later merged with Musical.ly, keeping the title Tiktok has gained immense worldwide popularity since its launch in 2016. With its rise, the top tiktok users have also reached heights and now have become celebrities. TikTok has become a medium to reach out to a larger audience within a few seconds of posting a video, and it becomes much more encouraging when you participate...
After its launch in India, Spotify is now available in 79 countries, and as of March 2019, i.e., after launching in India, YouTube Music is available in 43 countries. YouTube Music vs. Spotify is not just expansion but these two players are moving towards head-on-collision to mark their territories and what’s specific about India is that Spotify users who do not have a subscription can play music on demand on mobile and there are specific...
Food content is now one of the most sought-after categories on YouTube. Come to think of it, you loved that white-sauce pasta you had at that cozy cafe you went to with your friends. You want to recreate that recipe at home for your family. Wouldn’t you instinctively turn to YouTube to search for the recipe? You’re not alone as the online video audience is increasingly turning to Food channels on YouTube for cooking tips...
Eight Schedule of the Indian Constitution lists 22 major languages being spoken by 1.32 Billion+ population. The list does not stop here, India has over 122 other languages being spoken in villages and 1599 languages spoken by the tribal people from the remotest part of the country. Indians are very much fond of regional language content and with Digital revolution, the reach and demand for regional content, especially in News category has gone up rapidly....
Life expectancy is on the decline globally but we do have a few examples who have taken the world by surprise even after touching 3 figures. In current times when an average person starts tumbling after touching 60’s here is a woman from Andhra Pradesh who became a YouTuber at the age of 105 and became an instant hit amongst YouTube audience. With the help of her grandson Laxman who is a graphics designer and...
And we thought YouTube was all about cat videos, vines, DIYs and music! Turns out that’s not all. Family YouTube channels have been gaining momentum since some time and family vlogging has become a big deal. Families who vlog turn their mundane, day-to-day experiences into fun ones and share it with the world. Time Magazine has actually observed that the time spent watching family vlogs grew by 90% in the year 2017. Families who become...
The battle continues! YouTube is set to be conquered by a Bollywood music label, T-series. T series subscribers are helping the brand win the subscriber war. PewDiePie has been the uncontested king of YouTube for the last 5 years now and boasts of a 70 million subscriber base. However, T-Series is gearing up to take the throne and the subscriber war has been the talk of the town lately. T series vs PewDiePie : What...
Banks and most business organizations are aware of the power of platforms like YouTube and Facebook. They are valuing this media not only as a means to reach out to customers but also to conduct business by offering new deals, especially in the festive season. This is why Banking, Financial, and Insurance (BFSI) industry are shaping their attitudes and are acting flexibly to the possibilities for interaction on social media by learning about them through...
The India Gaming Awards is an initiative by NODWIN Gaming and Exhibit Magazine. Introduced in 2018, this awards ceremony is targeted towards the niche gaming sector in the country and seeks to highlight, celebrate and acknowledge excellence in video games. The Indian Gaming Awards is presented on the basis of a jury and curated online votes. With 21 categories, the India Gaming Awards is the biggest and one-of-its-kind gaming awards show in the country. Here’s...
Smartphone has revolutionized the way we do things, the role Smartphone play in today’s society is phenomenal. Today’s Smartphone is taking part of the computer, making it possible to do a lot with this small handheld device. It has a broad use such as sharing information, paying for products, browsing, and shopping. Virtually every activity today has a Smartphone application for it. And if we talk about android smartphones, then Samsung is the only brand...
Southeast Asia is the fastest-growing internet region in the world, with about 3.8 million plus users coming online every month, according to Google. The region has a booming youth population with about 70% under the age of 40, meaning there’s still a lot of scope for influencers in the region. Among countries with growing YouTube landscape, Philippines is one of the most promising nations due to its growing homegrown YouTube influencers who are taking content...
The online gaming industry has undergone a total transformation in recent years. Gone are low technology games, inferior quality consoles, and disconnected users. The industry today is at the vanguard of technology, and it appears infallible. We’ve quite recently taken an interest in the ever-growing industry of e-sports and online gaming on platforms like Twitch and are in process to launch the dashboard to analyze the analytics of online gaming streamers on Twitch. As we all...
With over 400 hours of video uploaded to YouTube every minute, it’s handy to have a standard to determine how well your video content is doing against others in the same vertical. Channel video views and well-optimized metadata are essential growth factors for any creator. As we all know metadata is mostly what will make a YouTube user to click and view your video. It is cumulative of title, descriptions, thumbnails, and tags used for...
Boosting your creativity is a hard task. But what if we said you could do all of that with the help of YouTube? Yes! Today, we are going to help all you young people who want to become the best at their business by boosting their creativity. The idea is to give some points that will help you use YouTube the right way and get your grey cells working. So let’s get started, shall we?...
Youtube is every youngster’s all-time favorite rescue for music or TV shows or movies and it’s true that many people prefer having their own Youtube channel which is an absolute treat! One of the most popular YouTubers, Lilly Singh has over 2 Billion views and 12 Million subscribers, which is indeed incredible in its own way. Born in Scarborough, Toronto, she was raised as a Sikh being originally from Punjab. Her constant visits to Punjab...
YouTube viewing is now a habit more than just leisure for some audiences. One of the most viewed category on YouTube is entertainment videos which is spearheaded by popular uploaders like famous comedians and YouTube celebrities. You will find them producing some of the most entertaining videos on the Internet. You are bound of find something funny and quirky when there are thousands of creators creating entertainment videos on a weekly basis. Here in this...
Lately, beauty vloggers have become a big hit and attract a lot of public attention, thanks to its popularity on social media. So, what is a beauty vlogger? The characteristics of a beauty vlogger is very easily recognizable on YouTube. The cover the most updated beauty tips such as makeup tutorials, hairstyle tutorials and reviews of beauty products. In their videos, they often show some scenes when they are engrossed in makeup or styling with...
Film trailers, also known as “Teasers” or “Previews” are generally considered as advertisements that provide viewers with a glimpse into what the promotional movie entails. And with evolving advertising tactics, these movie trailers became much of a reflection of 90’s dominant marketing trends because a trailer is built around the advertising ideas and dominant media of its time. This is why watching the trailer for any classic film years after its release can be a...
On YouTube’s platform, every channel is associated with a content category or genre. With YouTube India generating more than 350 billion views, in 17 different genres attributed by YouTube; it is hard for marketers and advertisers, and YouTube content creators to find/track the right type of channels or content creators for their upcoming influencer, marketing strategy, or just to track their respective competitors. This is why for every month, we at Vidooly releases a comprehensive...
The emergent trend of social media in the Arab World has helped YouTube to grow its presence among the budding population of internet users. With the development of online networking, internet users in the Arab world have quickly embraced the new technology and utilize everything that social media brings to the table. Here is a story about MO Vlogs a YouTube channel that involves a 22-year old boy named Mohamed Beiraghdary who is the MOST...
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Every year, there is at least one artist that comes up with an esoteric YouTube video that becomes viral throughout the internet. Although “Why This Kolaveri Di” was the first Indian song that went viral on YouTube – India, it was Vennu Mallesh’s “My Life (What Ever I Wanna Do)” that started the trend of singing random catchy songs. But only after a couple of videos, his fame diluted into the void of “CAMPY SONGS”...
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Yes, you can’t be the John Oliver of India. At least on YouTube – India, as it’s an irreversible catch 22 situation. And here are the Indian laws that are prohibiting you from doing that. The current Indian politics is a mix-up of creeping authoritarianism and people rhapsodizing comical political agendas that help only our imaginary idols. And the situation is same in the United States too, but they have “comedians” that addresses important topics...
This report holds stats only related to Donald Trump and US Talk shows on YouTube. June 16, 2016, was the date when Donald Trump, of New York, officially declares his candidacy for the presidential nomination of the Republican Party. It was the time of the year when the roller coaster campaign of President-elect Donald Trump created hundreds of controversy’s and gave late night talk shows an opportunity to talk about it. This report will focus...
Recently, an American cable television news and talk show’s host Bill O’Reilly came under scrutiny after The New York Times reported that Fox News paid about $13 million in payouts to five women who accused O’Reilly of sexual harassment. After an internal investigation, FOX News parted ways with Bill O’Reilly. This longtime host was known for his outspoken and incendiary comments on his show. In 2016, Bill O’Reilly opened one of his Talking Points segments...
“In next 2 minutes you’ll know how to make fun of Valentine’s day, learn beauty hacks (if you need), watch some valentine pranks, get a POKEMON GO update, and get Survival Guide for Valentine’s Day” Valentine’s day is celebrated around the world by all kinds of loving relationships including your significant other. The one week that culminates on Feb 14 brings us many auspicious “made up days” that includes Rose Day, Propose Day, Chocolate Day,...
The internet has become strange off late! Weird things become famous and people have started using it for unusual purposes. The latest story in the same vein that has shocked many, is a chilling video of an American woman Heather Mack explaining why she killed her mother and stuffed her body in a suitcase. Heather was convicted in Indonesia, along with her boyfriend in 2014, in a sensational case that had made headlines across the...
After Dwayne Johnson’s LifeLine and DJ Khaled, Nick Cannon is the latest Hollywood mainstream celebrity to enter the world of YouTube Red. This paid subscription service will mark Nick cannon’s directorial debut with his feature film King of the Dancehall. King of the Dancehall is about a young man (Nick Cannon) who travels to Jamaica to enter drug trade. Once there, he fell in love between two women which unearths his craze towards infectious dancehall...
