Video is an incredible way to reach large audiences, but when done improperly, it can harm the reputation of your business. What constitutes a “good video”? Hiring a video production company will put you into the hands of a professional. Although you might be able to give your opinion, there is an art in creating video for marketing purposes. 1. Can anyone produce a good video? With smartphones, cameras, and editing software more accessible than...
Gardening is the other name for creativity in patience. Botanists and plant enthusiasts are passionate gardeners who would ensure utmost care for plants anywhere. Gardening can be either creating kitchen garden or patiently letting the blooms be the beauty of your home garden. At times it becomes frustrating as the tangerine shrub that you took care of like your own child would succumb to minor pest infestation. The lemon tree which took literally years to...
The thing about a crisis is it never discriminates and like every other industry facing the downfall due to this worldwide COVID19 pandemic, content production be it web-series or films has taken a major hit. Although latest studies suggest the consumption has increased on digital video platforms but the Entertainment industry has been seriously impacted when it comes to theatrical releases and production and shooting of ongoing and new projects. The problems don’t end here...
Hotstar is a premium Indian over-the-top video streaming platform that belongs to a subsidiary of Star India which is wholly owned by The Walt Disney Company. The subscription VOD streaming service brand features some of the best series, movies and originals that are highly entertaining. Hotstar web series are host to a huge number of audience and have content that are some of the most viewed ones. The digital entertainment industry in India has been...
The OTT industry that provides live video streaming platforms like Netflix and Hulu is experiencing a boom and becoming the most dominant form of entertainment. With OTT content taking the internet by storm, people are cutting cords with traditional modes of entertainment, and by 2023, global OTT revenue is expected to surpass $129 billion. Over-the-top or OTT refers to delivering content via an internet connection rather than through a broadcast provider or traditional cable. OTT...
Compiling information, making right cuts and adjusting the content to make that right video has become better with advanced technologies these days. Video making and editing was one of the most time consuming and complex task that appeared easy after being completed. This time it has got simpler with video cutter software that help videographers make appropriate & desired cuts in videos as per need. Whether it is to remove the first initial blank parts...
With the rapidly growing OTT video service platforms, it has become very difficult for software buyers to pick the right OTT software to launch a video app. Developing a video streaming application is a time consuming process and requires a proper strategy. There is several OTT softwares to launch video apps yet it gets difficult for owners to pick any one as they all offer almost the same features. Choosing the appropriate platform launching OTT...
Videos are everywhere! In recent years, videos have taken the central spot in the digital marketing world. Videos have the power to make your promotional campaign or content marketing efforts a big success. There’s no denying that video consumption is on the increase, and a large number of businesses are taking advantage of video content to achieve their target goals. Video content marketing is the most effective medium to build an audience, create brand awareness,...
Videos are a great way to create brand awareness, and a large majority of businesses are using videos as a marketing tool in 2019. Customers today are more convinced to buy a product or service after watching a video, and it’s not a surprise to see big brands and marketers investing a handsome amount on video making and marketing. Keeping in mind the inclination towards videos, we have brought to you a list of the...
Female talk show hosts featuring in Late night programs? Not a surprise anymore because women have come a long way from where everything began and are taking over everything that was once forbidden for them. We can barely differentiate between the roles a particular gender must play in the society these days. While men master culinary arts, women have fine tuned their talents and upgraded skills in commonly male dominated industries. Women, over the time,...
Microsoft-owned, LinkedIn is a professional social platform for those who are looking for new opportunities in their careers and are interested in making connections with other professionals. LinkedIn has always focussed on building a trustworthy environment where professionals with a professional ID get an opportunity to present themselves, share credible content, and take and give professional help. There is no denying that video is the fastest-growing format with a high engagement rate and LinkedIn too...
In the past few years, videos have been going through an intriguing revolution with HDR Video which ensures a higher quality of creative expression. Now video content has become richer and more realistic. HDR Videos aim to create content in such a way that it aligns with the luminance range of the real world. Here we will discuss all you need to know about HDR Videos so that you can ace the video game. What...
Where do the most creative people on YouTube gather to learn, connect and create with one another? It’s YouTube Spaces all across the globe in London, L.A., Berlin, New York, Paris, Rio, Sao Paulo, Tokyo, Toronto and Mumbai. These Spaces offer YouTubers an opportunity to attend events, workshops and also provide with the latest production resources. At YouTube, they understand that in order to bring ideas to life, you need all sorts of knowledge and...
Every year, hundreds of YouTubers gather together to greet and meet their thousands of fans who travel across the country just to hang out with these online stars at Vidcon conventions. For all who don’t know what Vidcon is, it’s a multi-genre online video annual conference organized by Hank and John Green of the popular channel VlogBrothers which started 7 years ago. YouTube CEO Susan Wojcicki took this opportunity to announce series of YouTube updates...
If you are watching 3-minute adult swim series (or any) on YouTube, which is an animation video, you could wonder that “How much time does it take to make an animated video of 2-3 minutes’ duration? Well, to define that, we need to look at how many types of animation content on YouTube first. Traditional animation Commonly known as cell animation, the animator draws the whole sequence on his storyboard (or light table) just like...
Brands started stepping up their Periscope game majorly in 2015. Most of the ones that took advantage of the new and rising live video platform for their marketing campaigns are the ones that are still given examples of. If you’re not familiar with what brands do on Periscope, then read on. Basically, it’s kind of like the Snapchat. Users get on live video streams on Periscope that are not available to watch later or over...
YouTube rebooted its London Space to a new location in king’s cross area of central London. Previously situated in Goggle’s SoHo office, the old YouTube space was used by more than 26,000 Youtubers since its launch back in 2012. The new 20,000 sq. ft. YouTube space in London houses full-fledged production studio, with advanced audio creator studio, and a control room. The technical advancement of London’s YouTube space is focused on the future of picture...
If anybody wants to connect with their viewers deeply, creatively, and professionally, we think adding the green screen effect is a big deal. But gone are the days when we thought green screens are so expensive and were only used by professional film studios. You can shoot video anywhere by replacing the background with branded graphic, stock photo, or video element, instead of renting studio time or building a fancy one. If played well, your videos can...
YouTube’s recent update is going to help a lot of Small business organizations. Their terminology on how to study the terms and conditions required for a small business to run their advertising on YouTube is spot on. With their new app called YouTube Director, advertising for small business is going to going to be fast, easy and free. But before we discuss on YouTube advertising, this new initiative called YouTube Director is initially available in...
Did you know that visuals are processed 60,000 times faster in the brain than text? Top that with Facebook users watching 8 billion videos every day! And, this is excluding the statistics on Youtube, Snapchat, and other social media platforms. The staggering figures mentioned above, only prove that video storytelling is a powerful medium for delivering a seamless user experience. However, the question today is, how can you use video storytelling in social media marketing?...
When Apple’s CEO Tim Cook was featured in popular CBS news program 60 Minutes last december, he had said that there are about 800 engineers working solely on the iPhone’s camera. Well, given the quality of iPhone’s cameras, that doesn’t seem like an exaggeration does it? Ever since its inception, iPhone has set the benchmark for the quality of smartphone cameras. It captures crisp high quality images and videos and even works relatively well in...
Just a few days back, YouTube released YouTube Ads Leaderboard 2015 to highlight the most popular ads on its platform based on factors like views, watch time, audience engagement and retention. It covered ads by Brands like Budweiser, Samsung, Adidas, Hyundai etc. It also partnered with The Webby Awards to showcase some of the other popular Ads in 2015. READ MORE: Top 10 YouTube video ads of 2015 We covered all of that in our...
Writing a script for a YouTube video can be difficult. Digital video scriptwriting and movie screenplays are two different cups of tea altogether. Here are 5 simple pointers that can guide you while writing a script for your YouTube video.
After the inception of YouTube Space in Mumbai, here are the list of conditions and resources you can get from YouTube space.
