HomeCategoryBest Video Marketing Influencers Blog to Follow | Vidooly

Latest trends, updates and news related to digital video marketing.
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YouTube needs no introduction to our readers; it’s our new TV. Founded by three PayPal employees, Chad Hurley, Steve Chen, and Jawed Karim in an office garage and later acquired by Google for more than $1 billion, YouTube today attracts 1.8 billion active monthly users from 90 countries to watch 100 million videos daily, making it the world’s second most visited website. YouTube has become the launchpad of talent and creativity, be it comedian, gamer, or vlogger...

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The importance of brand management for all modern businesses cannot be overstated. Brands are not simply made overnight, but they are cultivated under the consistent care of a company. Making the right decisions when it comes to growing a brand can change the way that consumers perceive your business. Consider some techniques you can use for better brand management. Bring on the Creativity In a typical day, the modern consumer may be bombarded with hundreds...

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The former Musical.ly that was taken over by ByteDance, a Chinese company in 2016 turned into becoming one of the most profitable and downloaded apps in the world. Now known by the name TikTok, this free app is a combination pack of the vines, Twitter, and Instagram. TikTok, with over 500 Million monthly users has surpassed the total download records of Instagram in the first half of its release. TikTok marketing strategy for business is...

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Artificial Intelligence, Deep Learning, Machine Learning is our future!! The way AI is bringing technological revolutions, learning and adapting us, it has the potential to make our lives easier, and also it performs tasks more accurately than humans. AI combines a large amount of data, iterates and using algorithms; the software automatically learns and adapt to the patterns and simply learn from inputs and perform human-like tasks. AI deeply analyses the data, predicts accurate results,...

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Starbucks gains free advertisement worth of billions of dollars due to a goof-up by Game of Thrones Team. As confirmed by leading publications and media houses, the latte doesn’t belong to Starbucks. An official statement has been issued by Game of Thrones Twitter handle confirming the goof-up and the edited Episode has been uploaded as of Tuesday, 7th May 2019. News from Winterfell. The latte that appeared in the episode was a mistake. #Daenerys had...

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Facebook F8 Conference 2019 held from April 30 to May 1, 2019, at San Jose, CA showcased many new features, updates, latest AI product demos, developer programs and tools for all the family apps of Facebook, i.e., Facebook, WhatsApp, Messenger, Instagram, and Oculus. Facebook Founder Mark Zuckerberg even stated, “the future is private,” claiming it is making efforts in bringing more privacy online to all its services, both for its users and behind the scenes,...

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We all love Instagram for the photographs that can make anything come alive from the cafe that you visited the previous weekend to the wedding you attended or that vacation you went to. The range of filters and edits can make even an amateur look like a professional photographer. Food photography has capitalized on this phenomenon and has taken a whole new dimension on Instagram. There’s no dearth of food influencers on Instagram anymore. You...

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Ever heard of Google Discover? Well it’s a new feature by Google and is surely going to create a revolution the way people consume content in digital landscape. Since its launch it has kept the SEO experts worldwide interested and is expected to surely affect the overall traffic of many websites worldwide. According to SEO professionals worldwide, Discover is Google’s answer to social media feed and will surely have an impact the way people browse...

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Video marketing has been the most important arsenal for marketers in 21st century. Recent surveys also predict that video consumption and creation is on a rapid rise in India, enough reasons to depend and allocate maximum resources to video advertisements rather than focusing on other forms of ads. Post Jiofication in India, i.e after the launch of high speed internet services by Reliance Jio, there has been a considerable rise in internet penetration rate in...

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Social media is a unique channel that allows brands to advertise, communicate, and engage with their audience at the same time. No wonder this strategy remains a number one choice for marketing teams aiming toward excellence in 2019. Not only can popular social sites like Facebook, Instagram, and Twitter extend your marketing reach, but they can also help you build a community and familiarize with your customers’ needs. Not doing that is a big mistake...

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Marketing is a data-based business practice. Like many other strategic activities in business, it relies on valuable information about consumers, competitors, and markets to drive growth. So it collects and stores heaps of it, making everyone involved vulnerable to data theft and malware. As marketers keep discovering new channels to generate data from, cybercriminals keep finding new and ingenious ways of exploiting their weakest points. Reports of data breaches go public daily, while marketing security...

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Storytelling dates back to ancient times and has the power to shape people, cultures, and society as a whole. Starting from the cave paintings of the Neanderthal Man, hieroglyphics of the Egyptians to the Greek legends that have been passed on through generations, stories have shaped history, carried on words of wisdom, and formed societal norms. Stories are such a hit with people as they are closer to real life and people can relate to...

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India is currently going berserk over Modi, Avengers End Game, IPL and the final season of Game of Thrones. While I am writing this blog, the second Episode of the Season 8 has already been released and with each passing day, the craze and fan theories are growing on the internet. The fantasy based fictional web-series has also made brands capitalise on this popularity with numerous brand collaborations, brand integrations & social media posts to...

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Power couple Deepika Padukone and Ranveer Singh have been roped in by consumer durables brand, Lloyd, an arm of Havells India Limited, for their latest ad campaign “Khayal Rakhenge, Khush Rakhenge”. Ranveer and Deepika are being seen together for an advertisement for the first time and it’s already gaining a good response. The ad campaign has received 46.4 Million views on YouTube so far! The Bollywood stars were brought in by one of the leading...

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In the past few years, Social media has deeply integrated into all the spheres of our lives and most of the business has shifted online as people are getting all the relevant information in a just a click. According to recent studies, people not only use social media for entertainment, rather spend 37 % of their total time spent on media to buy some or the other products from advertisements tailored at them. Social media...

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If you’re promoting your business online, missing out on Instagram may hit your business hard. Here’s why. 2018 was the year of Instagram as the platform touched the 1 billion monthly active user mark bringing in ad sales worth $8 billion and has emerged as one of the most influential marketing channels of today’s times. Compared to other social channels, Instagram’s presence is more prominent. It has more than 500 million daily active users as...

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“Kya apne kabhi online hotel search Kiya hai?”   The above phrases immediately bring up the keywords Hotels, Online Hotel Bookings & Trivago in the minds of every viewer. A brilliantly managed video marketing campaign by the marketing Team of Trivago along with Trivago ad guy that manages to grab the attention of the target audience, create brand recall, ensure audience retention and most importantly hit the minds of the consumer with the relevant business...

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In January, internet mammoth Google had revealed that the company will unveil a Political ads Library that will ensure higher transparency to election ads posted online. As promised, Google’s Transparency Report has recently been released and gives a breakdown of political advertising on Google which includes the amount spent by political parties, candidates and members of the Lok Sabha who have purchased online ads on its platform as well as partner platforms such as YouTube....

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With modern technology, it is easy for us to find if a video or image file has been manipulated or not? According to a recent survey spotting a forgery is still a tricky business. That is why watermarking was developed to solve this problem. Video watermarking consists of adding a pattern of bits that is unnoticeable to the human eye, into an image or video file which you want to authenticate. The application of this...

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The Internet has become the leading source of information about products or services. People enjoy the convenience of researching and shopping on the Internet because they are not restricted to specific hours or locations. However, people still crave that personal interaction that they experience when they purchase a product or service in a face-to-face manner. One of the best ways to improve customer experience is through video marketing. If you are trying to promote a...

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Today more than 500 million videos are watched every day on a single platform (YouTube). As per HubSpot more than 70% of people watch online videos every day and by 2020 and the 80% of all internet traffic will fall into video market. Based on the current trend it can be inferred that the video marketing is one of the popular and effective tactics to engage consumers. The number of Video content online is increasing...

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Facebook is a marketer’s favourite! More than 2.2 billion people are using Facebook and about 96% of social media marketers all over the world believe that Facebook’s ROI is the best. The platform is not just a way to connect with friends or colleagues, it’s a great way to be able to sell your products or create brand awareness. Sponsored content is another fresh and effective way to reach your target audience on Facebook. Let’s...

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The world, that we currently live in, is very high-paced and our lives’ tempo grows accordingly every day. Due to the rise of Internet, we now have a crazy information consumption level. That surely does not make marketers’ job any easier as it means that promoting materials now have to be a lot more creative and, more importantly, persuade a potential customer to buy the product in shorter amount of time. This is why videos...

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Marketing has evolved because of how the preferences of today’s generation have changed so much. Traditional ways are no longer working as the millennials do not like intrusive selling techniques. They’re more inclined towards having good experiences with brands and establishing a rapport with them. It’s more about meaningful connections rather than just buying a product or service and forgetting about them. Branded content helps brands do just that. At a time when the audience...

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Digital marketing tools are used by companies and advertisers to run the product promotion campaigns on various sites including social media platform. There are best digital marketing strategies, SEO process and plans to start in 2019. Choose top SEO online referrals for digital marketing and business promotion. Online Referrals for Site Promotion and Advertisement Attach or send links to other websites for media exposure. Different third party websites will publish your link. People will be...

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Social media marketing strategies are being put under scanner for meticulous analysis. With the progression of the telecommunication, the activities of all top social media channels are now varied with so many possibilities to increase the visual appeal of the content and viewers’ engagement. Active big bosses in the digital marketing use Facebook as the best portal for product promotion. For this reason, innovative strategies and business plans are required to track the new methods...

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If you are a content marketer, you cannot ignore sponsored content. It’s all around social media now. As such acquiring a new set of target audience is not a piece of cake. Holding their attention is even tougher. However, sponsored content takes care of both aspects. As brands try to figure out how to cut through the noise and make their content visible, sponsored content makes it possible to not only reach the relevant audience...

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There was a time when vertical video was looked down upon in terms of quality and professionalism. But now the scenario is quite opposite! Vertical video is on the rise and it is revolutionizing the way we consume social video. Be it Snapchat, Instagram or Facebook the trend of vertical videos is catching up fast. Snapchat has especially played a huge role in the rise of vertical video. Snapchat boasts of more than 10 billion...

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Apart from the content and the title of the video, a thumbnail forms an integral part that compels you to click. You may have invested a lot of time for the actual content like animation, scripting or audio effects, but if you can’t come up with a catchy thumbnail, you’ll be losing out on a lot of views. Thumbnails are equally important when it comes to social video. This article will focus on how you...

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As video content continues to be on the rise across the web, all social media platforms are adapting to it by providing the users with enhanced features for videos to thrive. Facebook is one such platform too as they have majorly shifted their focus towards videos on the platform. As publishers of various kinds have started pumping video content on Facebook, a statistic that 85% of videos on Facebook are watched without sound has been...

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Facebook has made multiple changes to its Edge Rank algorithm since its inception. But it’s the last update that became a headache for Social Media Marketers worldwide. The recent update reduced the organic reach to almost 1-2% of followers and gave more focus to Facebook Ads. This meant social media marketers had to up their ad game on Facebook to make any sort of buzz in the platform. Further, more updates to the algorithm are...

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YouTube videos with black bars became a problem in 2008 when YouTube switched to a widescreen mode. Although it was a beneficial move as the video player became bigger, it left a lot of videos with horizontal or vertical black bars. That isn’t a very pleasant viewing experience for anyone. The video will look something like this. If you want to fix this problem, you don’t have to edit your video again to re-upload. That...

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Clients from Hell may sound like a character from a Hollywood sci-fi movie but in today’s corporate world it’s a truth. A screenshot of clients from hell website sums it up. Many might feel that the major reason for rise in such issues may be because of lack of required skills in vendors or freelancers but if we see the other side of the picture, un-realistic demands also make it a tough journey for any...

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Video is turning into the next big thing! And YouTube is undoubtedly the hub of all video content in the world. Approximately, 5 billion videos are watched on YouTube everyday and 300 hours of content is uploaded on the platform. So, it’s important to tap into the power of video content for your brand or even as an individual content creator. As you can fathom the volume of content on YouTube by these stats, it...

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Video has become the most important marketing tool or medium of marketing communication in 21st century. There is no limit to creativity that can be put in a video and with the innovation & launch of multiple digital platforms, the demand has surged beyond imagination. It has evolved from black & white to 4K resolution, from 2D to 3D & from 180 to 360 degree video. Whatever the format or category the video has been...

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Cisco has pointed out that video will account for 82% of the internet traffic. Not only that, 74% consumers are of the opinion that there’s a link between them watching a social video of a brand and making a purchase decision. That’s how important a video is for your brand. But is it enough just publishing videos on your YouTube channel or social media platforms? Creating videos and creating good videos have a different impact...

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Do you enjoy seeing real life user generated videos on Social Media? Extra brownie points when you get a compilation of all epic fails and awesome things people are doing throughout the world at one place. Sounds like a good idea? Well the good idea has been put to great use by Jukin Media. A company which buys user generated license videos from the internet and uses it under its brand name to make it...

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‘Google Chromecast’ may not be a well-known term but a binge watcher may definitely have heard of it. A Chromecast lets you stream all your favourite shows, web series and movies on your television set. Isn’t that awesome that you’ll be able to watch the latest episode of that Netflix original you’ve been following, on your 42-inch LED TV? However, the ride will get smoother if you know some of the Google Chromecast hacks. Let’s...

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The rise of YouTube, Facebook, and other leading video promotion social media platforms has been a boon for many brands to tap in a wider and varied audience and further increase the chances of getting more revenue. One such leading brand which has used video marketing to the best of its ability is The Enthusiast Network, a leading USA based brand which is the world’s premier network of enthusiast and Automobile brands. In this blog,...

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Churning out new ideas for your next content piece has never been easy. Be it your next blog post, newsletter or a social media post, you must have experienced reaching a deadlock. And even if you do have ideas, you don’t know whether it will appeal to your audience or not. I’m sure you already know traditional ways of finding out new ideas for your next content piece. But have you considered generating content ideas...

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Ever thought of a creative product idea addressing a very common problem related to humankind? Well a family in Utah, USA just did it by making a stool for better stools. Edwards family came up with squatty potty, a stool that addressed the colon problem known to humankind and make your bathroom business an effortless experience. Although the art of having an effortless bathroom experience had been discovered by Indians long back, Squatty Potty made...

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Did you know that Instagram influencer marketing is a $2 billion industry? The social media platform has evolved massively since its inception as a mere photo sharing app. Instagram influencers are now utilizing the platform to make a living through paid posts and brand collaborations. Influencer marketing has existed since time immemorial. It even dates back to the times of Queen and the Pope who used to endorse medicine to convince the common people to...

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On 20th June 2018, Instagram surprised the netizens by launching a brand new vertical video-centric platform called IGTV to act as a direct competitor to YouTube. The differentiation factor here is, of course, the fact that it is a mobile-first vertical video platform and allows users to upload videos up to one hour. It was a bold move considering that nothing of that sort existed yet. While the platform is still finding its way with...

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When Instagram found out that users missed out on 70% of the posts on their feed, they announced a new algorithm. An algorithm that promised to let you see the posts that you care about the most. But the workings of the algorithm remained a burning question until recently when the Facebook-owned company revealed how does the Instagram algorithm work. When the Instagram feed was tweaked from chronological to algorithmic, people anticipated a drop in...

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Amongst all the social media platforms out there, Instagram has gradually turned out to be the go-to platform for this generation. Even after replicating the Snapchat Stories feature with their own version as Instagram Stories, it was a success. It doesn’t stop there though, soon the Instagram Story Highlight feature was announced to make it something more than Stories that disappear after 24 hours. What is Instagram Story Highlights? This a feature that shows up...

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Knowing how to edit a video is like knowing how to make yourself food for a socially active individual. You can’t live without that specific set of knowledge but knowing it firsthand can be very difficult. Learning it can seem like a long road that you just never find the strength to take the first step for. If you can find software that can help you learn how to read someone’s text messages these days,...

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Being a social media marketer, you probably think that you’re doing it all. You’ve created a presence on all social channels, you’re capitalizing trends, delivering the right content and capturing the right audience. But if you’re still struggling with results, then you’re missing out on a key ingredient – Emotional Intelligence for marketing. Chances are you’re amongst the 80% marketers who assume they’ve got a comprehensive view of their consumers’ info. But in reality, 63%...

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Marketing has moved on from traditional bill boards & brochures to Television Ads to creative and measurable form in 21st century namely Digital Marketing. Even though the transition has been slow and not 100% but a considerable number of brands have started diverting a major chunk of their Marketing budget from offline marketing or traditional form & television ads to new & trackable Digital Marketing. The biggest plus point of Digital Marketing over traditional or...

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Did you know that “Despacito” by Luis Fonsi, ft. Daddy Yankee is the most viewed YouTube video in the world? It has garnered 5 billion views so far. No wonder, there’s a music video on the top of that list as official music videos are one of the most consumed video content on the internet. However, if you are an artist in the music space, how do you promote music videos on YouTube? How do...

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When it comes to promoting your brand on social media, Facebook and Instagram usually emerge as the preferred platforms. However, if you’re ignoring LinkedIn marketing and not including it in your social media strategy, then you’re making a big mistake! LinkedIn isn’t just a place to hunt for jobs anymore. The platform has matured into a pulsating network of professionals over the years and is now a top marketing junction. Whether you are a startup...

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Google, the undisputed internet giant in the world processes over 40,000 search queries every second on average, 3.5 billion searches per day & 1.2 trillion searches per worldwide. Now coming to YouTube, the largest video platform in the world has around 1.9 billion users who consume YouTube videos on a monthly basis with over 5 billion videos watched every day. In this blog we shall discuss the pros & cons of in house ads management...

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One of the reasons why we’re all so addicted to YouTube is because it has nearly perfected the algorithm to get you to watch videos on the platform which didn’t even exist a few minutes ago as well as the ones which its sure you’ll be interested to watch. It surely isn’t a surprise to know that one billion hours of YouTube video content is watched by people all around the world on an average...

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In the world of Netflix, YouTube, Amazon Prime, and other video streaming channels, static content is no more attractive. Famous brands and even start-ups have well understood it. The idea of a video marketing strategy isn’t new. But what has changed is how it has become a necessity on almost every platform. Videos are no longer just a branch of one’s overall marketing strategy. But it has become the nucleus of marketing efforts. There is...

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YouTube has become a giant platform for online video streaming. According to Onmicore, there are more than 1.9 billion users who consume YouTube on a monthly basis with over 5 billion videos watched every day. YouTube is an excellent platform for not only users to look for the desired content but also for the creators to showcase their talent to the diverse audience. Running advertisements on your videos is one of the most widely used...