We live in a time where advertising and sales promotion are not one-way processes. Thanks to the digital era, brands and marketers can engage with their customers in a meaningful way and at a much deeper level. It’s a no-brainer to argue that customer reviews can make or break your business. And videos are one of the best tools to harness the power of digital marketing. Today, let’s explore why you should use customer reviews...
For many brands and creators, Reddit is still a less-travelled path. However, as of 2022, Reddit has 52M active users, 1.7B global monthly visitors, and 100K active communities. This proves there is a huge scope to create a strong footprint which will surely pay off in the long run creating recall and even can be translating into sales volume. Let’s dive into the world of Reddit and find out if your brand should be using...
For any business that chooses to advertise on the digital domain, Google Ads is one of the most important platform for outreach, awareness and more critically for generating leads. Google ads support businesses with excellent tracking and monitoring systems. However, when it comes to offline sales, many businesses fail to connect the dots between Google ads and offline conversions. Let’s find out 3 effective ways to track offline conversions from your Google Ads. 1. Conversion...
Whether you’re a marketer, a seasoned entrepreneur or just starting up a business- digital marketing is an essential component of your organisation. And setting up an effective strategy is crucial for taking your brand to the next level. To chalk out the digital media plan that actually works for you, like any other strategy, you’d want to get your basics right and that starts with competitor analysis. Before we delve into the various steps of...
Newsletters have always been an essential tool for any business. From building brand awareness, advocacy, and disseminating crucial information- newsletters have helped bridge a significant gap for marketers. Keeping newsletter’s significance in mind, LinkedIn has introduced its very own newsletter feature in 2021. Let’s understand everything that there is, on how to create a LinkedIn Newsletter for your brand. What is a LinkedIn newsletter? Like any newsletter, this is a tool where you can create...
Scope for personal branding is increasing by the day. Whether you’re an entrepreneur, influencer or professional, investing your time to create the right online persona is very critical. When personal branding is effective, the chances of you landing the right job, networking with the key stakeholders and bagging perfect business deals become much higher. Over the years, LinkedIn has proven to be a perfect choice while setting personal branding strategies. Let’s look at some of...
If you’re reading this, there is a chance that you already acknowledge that ‘audio is going social’! While the Pandemic paved its way, this trend is here to stay. Though digital audio has been a part of our virtual social lives, we have always been dominated by the ‘visuals’- be it photos or videos. But with the popularity of Clubhouse, Spaces by Twitter, Greenroom by Spotify, and Facebook’s Live Audio Rooms, that story is changing...
Whether you are a marketer, a creator or an entrepreneur- we’re sure you get to hear this phrase a lot. And this is true to its core. Video content has revolutionized communication as we know it. From tutorials, branding initiatives, sales pitch to creating fun and engaging content- videos rule the game everywhere. But ever wondered how many relevant videos do you have in your or your brand’s kitty? And even more importantly, how many...
LinkedIn has proven to be a go-to choice for a lot of customers. If a business is looking to target actual serious decision makers, specially in the B2B and even for D2C segments, LinkedIn ads have continued to provide great ROI, specially in terms of Cost of Customer Acquisition. With Campaign Manager, LinkedIn has also made it rather simple to run and assess advertainments for the marketers. What is LinkedIn Campaign Manager? In their own...
We all know that it is really tough to make the customer stay on your site and read the content, however, adding an image surely makes it look better and engaging in all ways. If your blog looks monotonously long, then most probably no one will enjoy reading it. It has become necessary to make sure that the content is designed in a way that all of its important parts are explained well through diagrams...
Video marketing is one of the most effective ways to achieve your goals and target groups in 2021 and should not be missing in any successful marketing mix. Moving images have become more and more important over the last few years. Videos appear in all forms and variants in the communication of many companies: Whether as an image film in PR, as an explanatory video for social media platforms or product videos in corporate TV...
As the second wave of coronavirus returned in the month of April and May in 2021, the pandemic lockdown was extended further to avoid more fatalities and curb the spread. The companies that prepared to re-start their business like before and get their employees back to offices had to stop again. Many brands and start-ups shut their doors last year itself while some sustained the wrath of the disease and several companies are still struggling...
Gaining followers for the fashion business is possible by attracting the viewer’s attention. Instagram is the best way to marketing at a global level. It will reach the right ways to use marketing tools and increase sales. But firstly, you should establish a targeted audience for the fashion line. It will offer the desired results to the business people. What is the target market? Target marketing will involve the breaking of the large customer market...
A short line of text, wisely put together to launch a product, announce a sale, address customer queries, quote testimonials & whatnot for a target audience is the basic feature of LinkedIn text ads. A smart choice of keywords coupled with basic information regarding who, where and when within a limited character space can bestow multiple benefits to brands & marketers, thus LinkedIn text ads are the most effective means to advertise on the site....
Video content strategies have become an integral part of almost every social media campaign. With brands and creators reaping more benefits out of video advertisements there are more tools and software making way into the digital marketing segment. Social media platforms evolved with more video-related features over other forms of media in order to meet market demands and consumption patterns. As Instagram rolled Reels and improved its version update for stories & posts, Facebook, Twitter...
Facebook video is an extremely effective form of marketing today. But, let’s immediately stress on one important thing- Facebook video can have an effect only if you make it according to the tips that are furnished below. If you apply them, you can create a very effective campaign, specially, with short Facebook videos. Facebook video has extremely specific rules for directing style. If you expect us to tell you the famous “it must be short,...
Today’s generation is opting for online purchases instead of spending their money on buying an item from a physical store. A majority of brick-and-mortar retailers and marketers are making their online presence. Around 30% of online shoppers make a purchase from a social media channel like Instagram, Facebook, Pinterest, Snapchat, Twitter, and a majority of these sales come from Facebook. For the same reason Selling on Facebook Marketplace is an opportunity to explore. Facebook is where...
Almost all industries, businesses and manufacturing units faced the wrath of the COVID-19 pandemic. It seems like there is not one properly researched and surveyed report on the loss of employment followed by depressing stories. While our heart goes out to everyone who suffered major losses in terms of employment, life and property, we must also appreciate survivors, frontline workers and volunteers globally. It is a matter of fact that not all were as lucky...
The COVID-19 pandemic led lockdowns were immediately succeeded by the quick accession of the popular work from home culture. Brands and companies were shut and employees managed their duties through the internet and communication networks that saved them from many energy-draining activities like commuting to and fro to offices. Many started diverting and utilizing their saved time, energy and efforts into pursuing their passions and getting started with side businesses online. In the last few...
The amount of educational content is constantly growing. Online learning is simple, affordable, convenient, and people love it. It is much easier to help your customers understand the product or convey key ideas through videos. User loyalty to the brand only grows with the appearance of tutorials and how-to videos from the company. For example, writing services for students post videos on subjects like how to write essays, how to write effective research papers, and...
Social media advertising is not always a cakewalk but with amazing feature updates on platforms like Facebook, Instagram & YouTube, everything seems do-able. Following the dynamically changing social media advertising system, LinkedIn developed a new variant of ads for conveniently generating leads online. It is the LinkedIn Lead Gen form ads that increase the conversion rate of ads by placing appropriate CTAs on them by many folds. The team at LinkedIn marketing solutions realised that...
With over more than half of the US internet users aged between 15 to 25 were recorded to be using Snapchat in the first quarter of 2020. The social media messaging application is one of the most widely installed & regularly browsed platforms that allows people to share image & video content that disappears after a temporary period of time. There are over 229 million daily active Snapchat users who contribute towards creating around 210...
Social media is the dynamic change-maker that provides a wide range of facilities to support marketers and brands build a proper space for themselves online. Social media marketing offers a variety of opportunities including effective communication with right target market, optimizing content for impactful campaigns, lead generation sources, branding, conversion for sales and revenue boost. Learning might seem easy with the internet but gaining ideas from best social media marketing books are still the most...
Digital video is continuing its rise to prominence and is becoming a critical tool for advertisers as a result. For most firms, there’s simply no denying that digital video needs to play some role in your business and marketing strategies. But utilizing digital video well is far harder than most realize. It requires intimate knowledge of your audience, competition, and wider industry. Obtaining that knowledge requires market research. Why is market research important? Market research...
Over the last few years, the internet has been rapidly morphing into a video-based portal. And the COVID-19 pandemic has violently escalated that translation thanks to a surge in consumer demand for video content. Savvy marketers have expanded their video horizons because the changes in consumer behavior caused by the pandemic are not expected to go away even with a vaccine. Viewers are going to continue to demand more content that’s more dynamic and from...
The pandemic had almost put a comma on International Cricket, resulting in huge losses for broadcasters and other key stakeholders in the form of advertisement slots & ticket sales respectively. The success of West-Indies tour of England followed by Pakistan tour of England played under the bio secured bubble, however, brought much-needed respite to everyone with hopes for full resumption of cricket worldwide. This paved the way for the IPL 2020, which is undoubtedly the...
Science is a multifaceted, vast and limitless subject that encapsulates the physics & theory within human understanding. Studying the nexus of various celestial bodies, the chemistry behind meteoroids & asteroids, the physics defining the movement of objects in the interplanetary spaces combined together give existence to astronomy. As technology keeps getting better and effective with each day, there are more opportunities and scope for passionate astronomers, students and individuals to learn about the astral world....
TikTok along with 59 other Chinese apps are banned by the Indian government over the rising complaints related to breach of privacy & security concerns. The application is removed from the Google app store and Apple app store. All of the content on the platform is blocked from the Indian networks due to which no one can access them in the country. The app was consistently in news and was banned for privacy concerns a...
There are many forms of advertising intended to resonate with a particular audience. However, some tend to be more effective than others. A handful of examples include the use of proper SEO strategies, leveraging the reach of social media and actively engaging with your audience. However, we also need to admit the fact that we are living within an increasingly visual age. This is clearly “seen” throughout the advertising community, as professionals appreciate that consumers...
As the pandemic lockdowns affect the finances, opportunities and lifestyle of people, YouTube has continuously formulated features to support as many lives possible. Apart from supporting and giving a good boost to all fundraising causes on the Video streaming platform, YouTube new analytics report was rolled out alongside. This feature will help YouTubers in better analysis of their content and performances. YouTube New Analytics Report for Overall Performance The integrated feature will be available at...
Social media has taken the world by storm these days, and it is happening for all the right reasons. Its vast reach, coupled with an engaging user interface, compel businesses to make new website and harness the power of video marketing using social media. This is why we see a ton of lucrative ads as soon as we log into our social media accounts. It is a classic example of social media marketing, and it...
Videos have been taking over marketing since the rise of YouTube. Every social media channel has hopped on the video bandwagon by allowing users to create, edit, and share their videos on different platforms. The more videos have been available, the more audiences have been watching them. If you are not using videos in your marketing campaigns or measuring their effectiveness for your goals, then you are behind in marketing. Viewers of all ages and...
Video content has arguably become the most important form of advertising nowadays. Just a simple scroll on Facebook, Instagram, or any social media platform of choice, will suffice to prove that we live in a digital world driven by video content. The reason is pretty simple: consumers have little time on their hands, and a video delivers the message faster than text. A simple look at some recent statistics about video marketing is enough to...
Are the mailers & newsletters not fetching enough engagement?? Is your brand in need of some real communication with potential customers on LinkedIn? How about a direct pitch through direct messaging on LinkedIn profiles? Driving comparatively stronger & effective engagements than the traditional techniques besides assisting marketers in delivering targeted messages with unique CTA, LinkedIn message ads are a boon to brands in 2020. The LinkedIn message ads campaign is a smart way to start...
Videos are both the jack and master of almost all trades. Researches state that video ads have the potential to engage a huge number of audiences, convey a complete narration with the intended message, appeal to a wide range of human senses over any other kind of media. As the quality, quantity and types of content increase online, 2020 is found to have 81% of businesses use video marketing as a prominent marketing tool than...
Five months ago, the globe was unaware of something such as SARS-COV-2 or COVID-19 or Novel CoronaVirus. We slept in one world and woke in another. Amidst a lot of apprehensions, the market has witnessed rapid changes in recent times. There has been a major shift of the marketplace from offline to an online ecosystem owing to the shift in consumer behavior, buying patterns and demand. One of the many challenges faced by marketers will...
The social media is in itself a universe for brands and businesses with the unrivaled opportunities that they have offered since their discovery. Digital media has paved the way for business houses with top-notch resources and technology that connects them to relevant communities in real-time. Despite the sudden spike in an influx of influencers, marketers still rely upon brand advocates. Brand advocacy on social media is a concept of an individual/group of people, particularly those...
The mobile multimedia real-time messaging application has changed the way people communicated online. The texts, tweets, quotes changed into videos, gifs, and pictures with Snapchat that people used to keep each other updated. Capturing great moments in boomerangs and filtered videos makes communication as well as social media more interactive and engaging. Moreover, it allows people to snap and share media in real-time which makes it a great place for networks, brands, news, and businesses...
Imagine the world without the internet during these times. It sounds impossible to most of us because we are now heavily dependent on the World Wide Web for information, entertainment, income, and much more. The ongoing pandemic has nearly shut the world, leaving everyone in the middle of emotional chaos and mayhem. Fortunately, there is YouTube with engaging video content to help us keep going with our life sanely. Surveys have proved that there is...
We all have heard how not all superheroes wear capes. Well, most of them don’t even feature outside their kids’ lives. This year on the eve of Mother’s Day, brands have come up with campaigns to compensate that by featuring them in brilliantly crafted ads. Amidst the pandemic when consumers have mostly refrained from expenses on non-essentials, brands have come up with innovative campaigns this Mother’s Day to strengthen customer relationships and promote brand awareness. Relationship...
With the pop-up ads getting more popular compared to the billboards and social media marketing almost taking over the television ads, digital marketing is rapidly growing to replace traditional methods to run business. The broadcasts, printing press, telephone, and direct mail are nearly replaced with banner ads, carousels, mailer creatives, and innovative social media content. It is important to highlight video content that can be considered the primary priority of marketers today. Apart from other...
Instagram has over 1 billion monthly users, out of which over 928 million people were considered as the potential audience. The above stats indicate the extensive scope offered by the famous photo & video sharing platform to the brands. Social media marketers must consider the Instagram ads as their key weapon in building brand reputation besides developing some dope marketing campaigns. As we discuss ads, there are multiple ways to promote a cause, case, or...
A blog on Facebook barely need an introduction nowadays. It is normal to not be an active Facebook user but if you haven’t heard about this social media platform then, maybe you are extraterrestrial. Expected to cross the bar of 1.69 billion global users, Facebook has literally connected people from nooks and corners of the world. With such diverse audience and power to easily mould customer, brands pick the social media site for their major...
Knowing a brand’s audience preferences without the help of social media listening tools is as simple as baking the croquembouche with toasted praline marshmallows balanced on top. Yes! Difficult as the way you got that crocs-embrr-sui-quackquack (more gibberish) pronunciation. What marketers can’t achieve from wizards in long robe with a monk parakeet to read through the tarots & crystal balls, Social intelligence with technology gets it through. Honestly, that is where sensible as well as...
As the marketing industry and the way people consume content continue to evolve, marketers can expect video to become an even greater tool in the years to come, with a recent study cited by Forbes revealing that marketers who use video grow revenue 49% faster than those who don’t. To be able to reap all the advantages brought about by video marketing, you first have to have the right equipment that will allow you to create videos...
Anyone who has been involved with the world of online sales for an appreciable length of time appreciates the impact that video content can have upon their ongoing marketing campaigns. Videos offer a much more personalised approach while enabling the seller to tout the benefits of his or her product in greater detail. However, we also need to keep in mind that potential buyers are increasingly utilising mobile devices to access e-commerce pages. How might...
The Snapchat Vs Instagram battle is becoming intense with each day as marketers make their way towards the best campaigns on social media platforms. Both the applications seem to be the right one for marketers and their brands to reach the right audience with appropriate content. Facts indicate a distinct line between marketing on either of these two platforms. They offer varied features and focus on different target groups that one can consider as a...
Take a few moments to consider how many hours you typically spend each week watching videos. Most individuals will consume a great deal of time scrolling through the latest viral posts or searching for media content that provides them with relevant information (such as how-to videos). This should really come as no incredible surprise, as we live in a content-driven digital society. Businesses have, likewise, begun to leverage the power of videos, and for good...
Social media contest ideas and examples are all over the internet these days. Marketers have experimented with their brands and developed some fine examples for the future reference. If you have ever run any contest or are going to host one, then you must know that finding that one bait that grabs attention and engages audience is essential. The contest marketing segment has become slightly stagnant at this point of time as brands are repeating...
Video content has embarked upon a journey to dominate textual content with social media being the prime example. A 2016 Adélie Studios report claimed that social video generates 1200% more shares than text and images combined. These stats are 4-year old; presumably, their numbers are even higher now. But this does not mean you should start posting videos right away without a strategy. If you do, you will be wasting your resources and a massive...
With over 1.5 billion downloads by now, TikTok is a quick expanding and growing application all over the globe. While India is the country with maximum number of downloads followed by China and the US, Bollywood stars on TikTok are nowhere behind the list of top users. Video making and photo publishing applications have made communication more easy and entertaining due to which there are more users on apps like snapchat, Instagram and TikTok. There...
Pictorial messaging has always helped us express our ideas more precisely and communicate effectively. Snapchat, the photo-messaging application not just assists in creating pictures and videos but also share with friends on the platform. With many new features, functional elements and regular upgrades it is important to understand how to use snapchat. The application works simply on time frames where when you receive a snap it opens for some limited time and disappears later. The...
While I begin typing the first line of this blog, twitter has got over thousands of tweets on air. 8,847 per second to be more precise! Things move really fast on the social media platform where the average life span of each tweet is around 18 minutes. Developing a viable twitter marketing strategy is a must to ensure a complete success over digital marketing. Whether it is to create a buzz around your campaign, promote...
Hey! Do words like engagement rates, ROI, driving traffic, A/B testing, cross-posts, backlinks etc. excite you? Attention! Dearest marketing geek. You are going through the right read. Tiktok launched its Pro accounts last year and they come along with a dashboard full of analytics, insights, data and research results. These valuable elements in the video-sharing social networking platform can help creators perform better with their content for greater reach. Analytics is the key to smarter...
In our previous blogs, we have discussed the steps to record podcast along with the best of the tools and techniques to assist audio content creators. Right from picking the proper hosting platform to cutting, trimming, editing and improvising records, podcasters have a lot to before the final launch. After learning several techniques and tools to create, edit and launch podcasts, it is important to know how to promote the same for greater reach. It...
YouTube on January 6th of 2020, rolled out major changes in its privacy settings to secure digital experience for kids. The platform announced about bringing in these series of changes into its privacy column last September which got implemented now. YouTube was quoted on their blog, “Last September, we announced a series of changes to better protect kids and their privacy on YouTube and to address concerns raised by the U.S. Federal Trade Commission (FTC).” YouTube Studio...
