Advertising Archives |

https://vidooly.com/blog/wp-content/uploads/2019/05/GOT-FeatImage-1280x720.jpg

Advertising Drama ListsGame of Thrones Goof-Up earns Starbucks $2.3 Billion worth Free Advertisement

2 weeks ago

Starbucks gains free advertisement worth of billions of dollars due to a goof-up by Game of Thrones Team. As confirmed by leading publications and media houses, the latte doesn’t belong to Starbucks. An official statement has been issued by Game of Thrones Twitter handle confirming the goof-up and the edited Episode has been uploaded as of Tuesday, 7th May 2019. News from Winterfell. The latte that appeared in the episode was a mistake. #Daenerys had...

by Sidharth Jena

https://vidooly.com/blog/wp-content/uploads/2019/05/News-Featured-Image-1280x720.jpg

Advertising Lists Tips & TricksHow to Optimize your Content for Google Discover to get Traffic?

3 weeks ago

Ever heard of Google Discover? Well it’s a new feature by Google and is surely going to create a revolution the way people consume content in digital landscape. Since its launch it has kept the SEO experts worldwide interested and is expected to surely affect the overall traffic of many websites worldwide. According to SEO professionals worldwide, Discover is Google’s answer to social media feed and will surely have an impact the way people browse...

by Sidharth Jena

https://vidooly.com/blog/wp-content/uploads/2019/04/GOT-Featured-Image-1280x720.jpg

Advertising Lists Video MarketingHow Brands are Creating the Buzz on Social Media with Game of Thrones?

4 weeks ago

India is currently going berserk over Modi, Avengers End Game, IPL and the final season of Game of Thrones. While I am writing this blog, the second Episode of the Season 8 has already been released and with each passing day, the craze and fan theories are growing on the internet. The fantasy based fictional web-series has also made brands capitalise on this popularity with numerous brand collaborations, brand integrations & social media posts to...

by Niharika Dutta

https://vidooly.com/blog/wp-content/uploads/2019/04/deepika-ranveer-in-lloyds-new-campaign-1280x720.jpg

Advertising ListsDeepika & Ranveer Starring In Lloyd’s New Campaign, Proves To Be A Hit

1 month ago

Power couple Deepika Padukone and Ranveer Singh have been roped in by consumer durables brand, Lloyd, an arm of Havells India Limited, for their latest ad campaign “Khayal Rakhenge, Khush Rakhenge”. Ranveer and Deepika are being seen together for an advertisement for the first time and it’s already gaining a good response. The ad campaign has received 46.4 Million views on YouTube so far! The Bollywood stars were brought in by one of the leading...

by Niharika Dutta

https://vidooly.com/blog/wp-content/uploads/2019/04/Political-advertising-on-Google-2-1280x720.jpg

Advertising Lists NewsPolitical Advertising on Google: Ad Spend Ahead of Lok Sabha Elections 2019

2 months ago

In January, internet mammoth Google had revealed that the company will unveil a Political ads Library that will ensure higher transparency to election ads posted online. As promised, Google’s Transparency Report has recently been released and gives a breakdown of political advertising on Google which includes the amount spent by political parties, candidates and members of the Lok Sabha who have purchased online ads on its platform as well as partner platforms such as YouTube....

by Niharika Dutta

Advertising Branded Content Lists Video MarketingHow Is Branded Content Different From Native Advertising?

4 months ago

Marketing has evolved because of how the preferences of today’s generation have changed so much. Traditional ways are no longer working as the millennials do not like intrusive selling techniques. They’re more inclined towards having good experiences with brands and establishing a rapport with them. It’s more about meaningful connections rather than just buying a product or service and forgetting about them. Branded content helps brands do just that. At a time when the audience...

by Sudip Mazumdar

https://vidooly.com/blog/wp-content/uploads/2019/01/Digital-Marketing-Campaign-in-2019-1280x720.jpeg

Advertising ListsTop Digital Marketing Strategies And SEO Practices For A Successful Campaign In 2019

5 months ago

Digital marketing tools are used by companies and advertisers to run the product promotion campaigns on various sites including social media platform. There are best digital marketing strategies, SEO process and plans to start in 2019. Choose top SEO online referrals for digital marketing and business promotion. Online Referrals for Site Promotion and Advertisement Attach or send links to other websites for media exposure. Different third party websites will publish your link. People will be...

by Sudip Mazumdar

https://vidooly.com/blog/wp-content/uploads/2019/01/Social-Media-Marketing-Strategies-1280x720.jpg

Advertising ListsComplete Guide to Social Media Marketing Strategies for 2019

5 months ago

Social media marketing strategies are being put under scanner for meticulous analysis. With the progression of the telecommunication, the activities of all top social media channels are now varied with so many possibilities to increase the visual appeal of the content and viewers’ engagement. Active big bosses in the digital marketing use Facebook as the best portal for product promotion. For this reason, innovative strategies and business plans are required to track the new methods...

by Sidharth Jena

Advertising Online Video News Video TrendsTop 35 Digital Video Marketing Campaigns from India with a Social Message

7 months ago

Marketing has moved on from traditional bill boards & brochures to Television Ads to creative and measurable form in 21st century namely Digital Marketing. Even though the transition has been slow and not 100% but a considerable number of brands have started diverting a major chunk of their Marketing budget from offline marketing or traditional form & television ads to new & trackable Digital Marketing. The biggest plus point of Digital Marketing over traditional or...

by Niharika Dutta

https://vidooly.com/blog/wp-content/uploads/2018/10/Featured_Img_1-1280x720.jpeg

Advertising Tips & TricksThe Complete Guide To LinkedIn Marketing For Brands

7 months ago

When it comes to promoting your brand on social media, Facebook and Instagram usually emerge as the preferred platforms. However, if you’re ignoring LinkedIn marketing and not including it in your social media strategy, then you’re making a big mistake! LinkedIn isn’t just a place to hunt for jobs anymore. The platform has matured into a pulsating network of professionals over the years and is now a top marketing junction. Whether you are a startup...

by Sidharth Jena

https://vidooly.com/blog/wp-content/uploads/2018/10/Blog_feature_image-2-1.jpg

AdvertisingGoogle Ads Video Network or YouTube Ads: In House Ads Management Vs Digital Marketing Agency

7 months ago

Google, the undisputed internet giant in the world processes over 40,000 search queries every second on average, 3.5 billion searches per day & 1.2 trillion searches per worldwide. Now coming to YouTube, the largest video platform in the world has around 1.9 billion users who consume YouTube videos on a monthly basis with over 5 billion videos watched every day. In this blog we shall discuss the pros & cons of in house ads management...

by Rahul Batra RB

https://vidooly.com/blog/wp-content/uploads/2018/10/accounting-analytics-balance-209224-1280x720.jpg

Advertising YouTubeHow to Make Money on YouTube Without Relying on Ads?

7 months ago

YouTube has become a giant platform for online video streaming. According to Onmicore, there are more than 1.9 billion users who consume YouTube on a monthly basis with over 5 billion videos watched every day. YouTube is an excellent platform for not only users to look for the desired content but also for the creators to showcase their talent to the diverse audience. Running advertisements on your videos is one of the most widely used...

by Shruti Sen

https://vidooly.com/blog/wp-content/uploads/2018/08/twitter-ads-guide-feature.png

Advertising PlatformsThe Complete Guide To Start Advertising On Twitter

9 months ago

Twitter was launched back in 2006 and it quickly became a superstar social media platform where people would discuss their opinions on current affairs, interact with brands, reach out to customer service, participate in contests and use chats. As of today, around 500 million Tweets are sent per day and that’s a lot of noise for a brand to put across their message. One way to break free from this clutter is to make use...

by Shruti Sen

https://vidooly.com/blog/wp-content/uploads/2018/08/FB-Ads-Guide.png

Advertising Facebook Tips & TricksThe Complete Guide To Start Advertising On Facebook

10 months ago

In today’s booming digital age, a brand’s social media strategy is incomplete without having leveraged the power of Facebook Advertising. With constant alternations in the Newsfeed algorithms of Facebook, it is becoming imperative for brands to use Facebook Ads in order to reach a wider audience. Therefore, paid advertising on Facebook is one of the most immediate ways of getting instant attention to your content. In order to get you started with Facebook Advertising, we...

by Shruti Sen

https://vidooly.com/blog/wp-content/uploads/2018/07/TTA-Feature2.png

Advertising Tips & TricksEverything You Need To Know About Twitter Tailored Audiences

10 months ago

When it comes to advertising on social media platforms, it is necessary to formulate an effective targeting group to which the advertisement will be showcased to. In the case of Twitter, there is a great way to create re-targeting advertising campaigns using the Twitter Tailored Audiences feature. This feature is a lot like the Facebook Custom Audiences feature which allows advertisers to re-target people who haven’t yet been converted, re-engage with people who are already...

by Akshay Chandra

https://vidooly.com/blog/wp-content/uploads/2018/06/rawpixel-570911-unsplash-1280x720.jpg

Advertising Video Marketing8 Video Trends That You Can’t Afford To Miss In 2018

11 months ago

Video will be the future of content marketing and if you look at statistics, you will realize that it’s not an exaggeration. By 2021, 80% of world’s internet traffic will come from videos, as predicted by CISCO report. In addition to this, web users will consume more than 3 trillion minutes of video per month by 2021. 2021 is not far away, right. That is where we are heading as far as videos are concerned....

by Akshay Chandra

https://vidooly.com/blog/wp-content/uploads/2018/06/Lessons-from-the-Battle-Against-Bad-Ads-Advertising-in-Videos-1200x720.jpg

AdvertisingLessons from the Battle Against Bad Ads: Advertising in Videos

12 months ago

Around a month ago, Google released its built-in ad filter for Chrome, which blocks ads that are widely considered the most disruptive, while allowing more innocuous ones to show. This could cause major changes in the digital ad market, especially for Google’s platforms, such as search and display ads, as well as YouTube ads. Given the context of ad blocker usage today, the move is widely considered a strategic one that could benefit the digital...

by Shruti Sen

https://vidooly.com/blog/wp-content/uploads/2018/05/BLOG-IMAGE-2.jpg

AdvertisingHow Brands Are Propagating Women Safety Through Advertisements

1 year ago

When you look around and pay attention to the society you live in, you realize that women in India are not safe by any means. Every single day single women, young girls, mothers and women from all walks of life are being assaulted, molested, and violated. The territory of these hunters are streets, public transports, and public places. Women from all walks of life – be it children or older women, each one of them...

by Akshay Chandra

Advertising Branded ContentTop brand advertisements on Mother’s Day in India

1 year ago

For many advertisers and marketers, creating mother’s day campaign strategy is the stepping stone for their future brand promotion efforts. Every Mother’s Day, brands have gone an extra mile with their thought-provoking advertisements. But, this year probably is the most creative advertisements commended on this occasion with their tributes to the most priceless gift ever given to us – Mothers. Mother’s day is the first major shopping day in the Q2 which will directly influence the...

by Akshay Chandra

https://vidooly.com/blog/wp-content/uploads/2018/05/BLOG-IMAGE-3.png

Advertising Tips & TricksHow to advertise on Snapchat using Story Ads, Snap Ads and other features.

1 year ago

Yesterday, Snapchat announced a new update called Story Ads, that is going to be a big boon to brands and advertisers. These Story Ads is an ad format that will allow advertisers to reach audiences with the branded title in the Discovery Feed. In a way, Snapchat’s Story ads is an updated ad format of Promoted Stories. How Is Story Ads going to help? When using forbusiness.snapchat.com for your Snapchat campaign, an advertiser will only...

by Carmen Lyu

https://vidooly.com/blog/wp-content/uploads/2018/04/SMA1.jpg

AdvertisingHow To Make Your Social Media Advertising Budget Worthy

1 year ago

Have you ever been excited about the excellent advertisements on social media platforms? Are you curious about why they get so many followers? Marketers strongly believe the content itself is the soul of a successful advertising. However, when we shift the traditional advertising channels to social media networking, the content may not be the only concern anymore. The social media platform you choose and the advertising strategies are the keys to get your ads noticed....

by Shruti Sen

https://vidooly.com/blog/wp-content/uploads/2018/02/UPTIME-20.png

AdvertisingTop 15 Super Bowl Ads Of 2018

1 year ago

The war of super brands fighting to ride the wave for Super Bowl is over now. All these ads are now on YouTube and will be the benchmark for their brands till the next super bowl starts. These ads are the outcome of brainstorming and creativity at its best. So, here are the top Super Bowl 2018 Advertisements that generated millions of views in a matter of days. Amazon Alexa: AGENCY: Lucky Generals & D1...

by Akshay Chandra

https://vidooly.com/blog/wp-content/uploads/2018/02/UPTIME-16.png

AdvertisingTOP 10 SUPER BOWL LII HALFTIME LIVE ACTS OF ALL TIME (VIDEO)

1 year ago

Super Bowl is back, and this supersize tentpole event will be watched by more than 120 million people around the United States of America alone. It is the biggest game show day of the year where millions of NFL fans will hope to get their hands on one of the scarcest Super Bowl tickets which are already sold out as I write this blog. WHAT’S SUPER BOWL As we all know, the Super Bowl is...

by Akshay Chandra

https://vidooly.com/blog/wp-content/uploads/2018/01/UPTIME-9.png

Advertising ReportsDIGITAL VIDEO ADVERTISERS LANDSCAPE INDIA 2017

1 year ago

For the past three years, digital marketing industry in India is growing at its peak and is still continuous. Before the term digital used to be only for Facebook marketing and Google AdWords, where marketers were able to personify their display ads by targeting right group of audience. But after the advent of YouTube, video marketing became an essential part of digital advertising in India. Advertising on YouTube helped marketers to break in the geophysical...

by Vidooly Team

https://vidooly.com/blog/wp-content/uploads/2017/03/Untitled-collage-1.jpeg

AdvertisingTop 10 Women’s day ads by Indian brands – 2017

2 years ago

Digital focused Brands of today understand the importance of capturing the attention of their followers through meaningful marketing efforts. In an age of reduced attention spans, it is more important than ever that they create a space in the minds of their prospective customers through strong marketing communications. And what’s better than powerful video advertisements? As expected, quite a few Indian brands tried their hands at digital video campaigns this year to celebrate International Women’s...

by Akshay Chandra

https://vidooly.com/blog/wp-content/uploads/2017/02/Kabali-is-not-the-most-viewed-trailer-on-YouTube-India-6-1.png

AdvertisingGoodbye unskippable 30-second YouTube ads.

2 years ago

Nobody wants to wait 30 seconds for an unskippable YouTube ad before watching a video. It’s one of the worst things that can happen to any person is when they want to check a new movie trailer, but have to wait for 30 long seconds just to catch the first glimpse. These 30-second unskippable YouTube ads are about 20-30 seconds long and advertisers used to pay more for these spots and only appear on select...

by Akshay Chandra

https://vidooly.com/blog/wp-content/uploads/2017/02/Kabali-is-not-the-most-viewed-trailer-on-YouTube-India-3-1.png

Advertising10 Most Viewed Super Bowl 51’s Advertisements on YouTube – 2017

2 years ago

With at least 12 wins in every year since 2010, New England Patriots were bound to win the 57th National Football League Super Bowl 51. The Super bowl is an event where commercials are more important than Americans watch actual football with a base rate of $5 million for a 30-second advertisement. Later, the Super Bowl LI halftime show was headlined by Lady Gaga; whose performance was hailed by Hillary Clinton among millions of other...

by Akshay Chandra

https://vidooly.com/blog/wp-content/uploads/2017/01/Kabali-is-not-the-most-viewed-trailer-on-YouTube-India-7.png

AdvertisingTop ads related to Indian YouTube sports – 2016 + Industry Report

2 years ago

2016 was special for Indian sports with the main highlight being the Olympic, Paralympic Games in Rio de Janeiro and the T20 World cup. In January 2016 Premier Badminton League kicked off the successful year, followed by 2016 Hockey India League, Pro Kabbadi League season 3 and culminated with 2016 Indian Super League season where Atletico de Kolkata defeated Kerala Blasters to lift their 2nd Title. All these events rest on the three principals of...

by Akshay Chandra

https://vidooly.com/blog/wp-content/uploads/2016/09/YouTube-Pre-Roll-Ads.png

Advertising YouTube Marketing5 Examples of YouTube Pre Roll Ads that viewers won’t skip

3 years ago

If you are a regular to YouTube, then you must be familiar with Pre-Roll Ads that begins before you watch a monetized video on YouTube. Before we begin, let’s clear off the type of Ad formats. There are three types of advertising options. Pre – Roll – Ads that come at the starting Mid – Roll – Ads that come in the middle of the video Post – Roll – Ads that come after watching...

by Kritika Bansal

https://vidooly.com/blog/wp-content/uploads/2016/08/periscope2-850x476.jpg

Advertising Video Production10 Great Examples Of Periscope Live Video Marketing Campaigns By Brands

3 years ago

Brands started stepping up their Periscope game majorly in 2015. Most of the ones that took advantage of the new and rising live video platform for their marketing campaigns are the ones that are still given examples of. If you’re not familiar with what brands do on Periscope, then read on. Basically, it’s kind of like the Snapchat. Users get on live video streams on Periscope that are not available to watch later or over...

by Kritika Bansal

https://vidooly.com/blog/wp-content/uploads/2016/06/ScreenShot_VideoBurgerKing.jpg

Advertising6 Reasons Why Video Advertising is moving from TV to Digital

3 years ago

TV is not dead, but Online is the new TV. In the last few years, there has been a clear and rapid shift from TV and traditional advertising to digital advertising. And it’s pretty safe to say that the trend will continue in the years to come. To substantiate this claim, sample this incredible stat – Nearly a fifth of younger people in the US don’t subscribe to cable and are happy to rely on internet...

by Subrat Kar

https://vidooly.com/blog/wp-content/uploads/2016/06/download_0.jpg

AdvertisingThe Surf Excel commercial that is the rage on social media this Ramzan

3 years ago

If you are a social butterfly or even if you’re just decently well connected on Social media, you might have seen this new Surf Excel ad pop up in your feed every now and then: The commercial was launched by Surf Excel Pakistan on the 10th of June and has already clocked over 3 Million views on Facebook! There are over 220 thousand reactions to the video – that is one reaction for every 13...

by Aravinda Holla

https://vidooly.com/blog/wp-content/uploads/2016/05/Top-Indian-ads-on-YouTube.png

AdvertisingTHE 10 MOST WATCHED INDIAN ADS ON YOUTUBE – MAY 2016

3 years ago

Like every month, we’re back with the top 10 Indian ads on YouTube. This month’s leaderboard features a healthy mix of brands from different verticals like FMCG, telecom and technology. While the brands continued spending a handsome amount to grab the eyeballs of the Indian online consumer, they aren’t spending much on creating content that is exclusive for the internet. Most of these ads are just TV commercials uploaded on YouTube. Related read: THE 10 MOST WATCHED...

by Akshay Chandra

https://vidooly.com/blog/wp-content/uploads/2016/05/chingching.png

AdvertisingHow YouTube is planning to marginalise OTT advertising – 2016 Digital Newfronts Report

3 years ago

Various media giants join Digital Content NewFronts Presentations held every year to showcase their goals ahead their financial year. On Thursday, May 5, YouTube held its presentation in a rather spectacular way. They rolled out the red carpet entrance with screaming fans waiting to take selfies with their YouTube superstars and entertained their star-studded arena with the performance of Big Bird, the Whip Nae Nae, SIA and Andra Day. Andra Day is one of YouTube’s...

by Aravinda Holla

https://vidooly.com/blog/wp-content/uploads/2016/05/earphones.jpg

AdvertisingTHE 10 MOST WATCHED ADS FROM INDIA ON YOUTUBE – APRIL 2016

3 years ago

We at Vidooly keep a constant track of not just the videos on YouTube uploaded by creators; but also the advertisements that run on the platform. In the previous blog of this series, we had covered the most watched ads for the month of March. Here’s the chart for the month of April: 1. Drive Mein Junoon | Featuring Arijit Singh and Clinton Cerejo with Elite i20 Clinton Cerejo is a talented musician who not...

by Aravinda Holla

https://vidooly.com/blog/wp-content/uploads/2016/04/rsz_tani.jpg

AdvertisingThe art of advertising – Tanishq shows how you do it

3 years ago

Video Advertisements – there are good ones, average ones and bad ones. But then there are those that stick with the audience with that ‘something’ extra. That ‘something’ extra is what sticks with the audience and implants the identity of the brand in their head. Tanishq is a brilliant example of creating such advertisements. Its TV commercials have always been received well by the audience – not just on television, but also on the internet....

by Aravinda Holla

https://vidooly.com/blog/wp-content/uploads/2016/03/cccc.png

AdvertisingThe 10 Most Watched Ads from India on YouTube – March 2016

3 years ago

As people shift more towards online entertainment from traditional TV; marketers and advertisers have also slowly shifted their focus towards online video advertisements. A substantial portion of the advertising budget these days is allocated to the online piece and YouTube is the go-to platform for most brands. From this month onward, we’ll be releasing the top YouTube ads from India at the end of every month. Here’s the chart for the month of March: 1. Launching...

by Aravinda Holla

https://vidooly.com/blog/wp-content/uploads/2015/12/Untitled-design-2.png

AdvertisingTop 10 YouTube video ads of 2015

3 years ago

Just a couple of days ago, YouTube released YouTube Ads Leaderboard for 2015 to showcase the top 10 most popular video advertisements of the year. These ads were selected based on their watch time, organic video views, engagement and audience retention. Video marketers can gain valuable insights by checking out the nuances of these videos. They can probably put their learning to use in 2016, when they roll out their own video advertisements. So, here...

by Vidooly Team

https://vidooly.com/blog/wp-content/uploads/2014/11/FOREST-CREATURES-WOODLANDS_1.jpg

Advertising10 YouTube commercials of 2014 that will inspire every Indian

5 years ago

Most of brands now engaging with their customers through emotional content marketing. They have understood the power of video & have started launching their video commercials on YouTube before going for million dollar TV ad spending. 1. #PledgeToVote with Mr. Shyam Negi This commercial was launched by Google India team during 2014 General Election. The video ad tells the story of 97 years old School teacher Shyam Saran Negi who has never missed voting since...

COMPANY

PRODUCTS

RESOURCES

SOLUTIONS