Advertising Archives |

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Advertising Instagram Lists PlatformsSnapchat Vs Instagram: Know which is the best app for marketers

1 week ago

The Snapchat Vs Instagram battle is becoming intense with each day as marketers make their way towards the best campaigns on social media platforms. Both the applications seem to be the right one for marketers and their brands to reach the right audience with appropriate content. Facts indicate a distinct line between marketing on either of these two platforms. They offer varied features and focus on different target groups that one can consider as a...

by Salorita Mohanty

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Advertising Lists PlatformsBest Podcast Marketing Tools for Audio Content Creators and Podcasters

2 months ago

In our previous blogs, we have discussed the steps to record podcast along with the best of the tools and techniques to assist audio content creators. Right from picking the proper hosting platform to cutting, trimming, editing and improvising records, podcasters have a lot to before the final launch. After learning several techniques and tools to create, edit and launch podcasts, it is important to know how to promote the same for greater reach. It...

by Vishal Sharma

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Advertising Entertainment Infographics Lists ReviewsChristmas themed Marketing Campaigns by Brands in 2019

4 months ago

Christmas is already around the corner, and this is the time when people get together, spend some quality family time and, of course, spend a copious amount of money on holiday shopping. Holiday shoppers have increased with smartphone usage and from online gift ideas to browsing Christmas products, you can find everything wonderful about Christmas on the Internet. For brands and businesses, whether an eCommerce market or retail outlet, this is the most profitable time...

by Vishal Sharma

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Advertising Infographics Lists Tips & TricksHow to Make Money with Twitter Account: A Comprehensive Guide

4 months ago

Social media has now become a sea of opportunities where you can make money, and Twitter is no different. Whether your a blogger or a business owner, you likely have a Twitter account to promote your business or brand. Apart from where one gets the latest news and trends, Twitter users have not one but various ways to make money with Twitter account they have. In Q3 2019, Twitter recorded 145 million average monetizable daily...

by Vishal Sharma

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Advertising Instagram Marketing Lists Tips & TricksInstagram Hashtag Guide: How to use Hashtag to promote your Business

4 months ago

Whether you are on any social media platform, be it Facebook, Twitter, Pinterest, you see hashtags everywhere and being a marketer, you can’t simply ignore them. Although Twitter is credited to have come up with the first social media hashtag use when a social technology expert, Chris Messina, used the hashtag #barcamp in his tweet. Now, hashtags are used by millions regularly on social media platforms. In this Instagram hashtag guide, we will try to...

by Vishal Sharma

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Advertising Lists News Reports36 Interesting Twitter Facts and Statistics in 2019 that You should Know

4 months ago

In 2006, Twitter co-founder Jack Dorsey began an SMS -based messaging platform, initially known as “‘twttr.” The idea later evolved with Dorsey’s co-founder, Evan Williams. Today, Twitter is one of the most popular social media platforms. Social networks like Twitter, Facebook, Instagram have seen fierce competition among themselves owing to rising competition to rule the Internet. It’s almost the end of 2019, and at the start of every year, we need a quick brush-up of...

by Vishal Sharma

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Advertising Lists Tips & Tricks6 Steps to create Linkedin Company Page to promote your business

4 months ago

Professional networking site LinkedIn has over 650 million registered users in 200 countries and regions worldwide. It is a powerful and promising channel to drive traffic, build leadership, generate quality leads, and more. The real power of LinkedIn is its ability to tap the most professional audience and grow brand presence by building LinkedIn connections. This is the reason why more than 30 million companies have a presence on LinkedIn, and around 90% of the...

by Vishal Sharma

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Advertising Lists Tips & TricksHow to Create Linkedin Ads Campaign: A Complete Guide for Beginners

4 months ago

With over 640 million professionals and like-minded individuals, LinkedIn is the leading social network that is preferred by over 92% of B2B marketers. LinkedIn is the top lead generator social platform with LinkedIn’s powerful Ad targeting and having a return on investment higher than other advertising platforms. LinkedIn Ads Campaign helps your business reach targeted goals, be it lead generation, brand awareness, or even event registration. So, even if you are a beginner, this blog...

by Vishal Sharma

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Advertising Lists NewsWhatsApp Marketing Strategy for Business: A complete guide for beginners

5 months ago

When we hear the phrase social media marketing, social platforms like Facebook and Twitter hit your mind. However, messenger apps like WhatsApp have caught up to major social networks when it comes to the user base, and that is why we need a WhatsApp marketing strategy. WhatsApp, with approximately 1.6 billion monthly active users spreading over 180 countries, is now the most popular mobile messenger app worldwide, outranking Facebook Messenger and other social giants. With...

by Vishal Sharma

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Advertising Lists Tips & TricksHow to Schedule Tweets on Twitter to Get Maximum Engagement

6 months ago

When it comes to social media marketing, the power and popularity of Twitter is a well-known fact, with around 67% of all B2B businesses using Twitter as a digital marketing tool. With over 330 million monthly active users and over 500 million tweets sent on the platform each day, Twitter is now a dominating social platform for marketers and businesses to not only boost traffic or establish brand awareness but also generate leads and increase...

by Salorita Mohanty

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Advertising Facebook Facebook Video Marketing ListsFacebook Reactions: Impact of the Redesigned Like Button

6 months ago

Facebook reactions are a nuanced way through which each user to express their sentiments on posts. Being used for over 300 billion times in the beginning of its launch, Facebook reactions are still in trend. After continuous requests and feedback from regular Facebook users to add a “dislike” button for better expression, the team came up with five new emoticons. These are “Love”, “Haha”, “Wow”, “Sad”, “Angry”. These reactions improve user experience and sort out...

by Vishal Sharma

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Advertising Lists News Tips & TricksHow to Create LinkedIn Groups & its Importance for Business

7 months ago

Launched in 2003, LinkedIn, with more than 650 million users located in more than 200 countries, stands out as the most significant “professional social networking site.” With its professional image and technological advancements, LinkedIn is a popular social platform for brands and businesses to connect professionally across the globe. In this blog, we will explore why you need to use LinkedIn groups and discuss how to create and effectively utilize them. Expanding beyond helping in...

by Vishal Sharma

Advertising Lists YouTube YouTube AnalysisHow Brand Safety is going to revolutionize YouTube Ads in 2019?

7 months ago

YouTube is 2019’s largest video website with 2 million people visiting the platform every month. It is already under fire for repetitive content moderation related controversies of pedophiles leaving predatory comments on videos featuring minors on YouTube or the bigoted harassment of a Vox journalist. Keeping all that in mind, this time, we will discuss, How Brand Safety is going to revolutionize YouTube Ads in 2019? The platform has been recently blamed for serving inappropriate...

by Salorita Mohanty

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Advertising Lists Platforms Tips & TricksHow to Effectively use Twitter Moments for your Business?

8 months ago

Are the overflowing feeds and noisy posts shadowing your brand’s presence? If you want to curate longer content into interesting tweets that stands out, Twitter Moments for businesses are here! “Twitter Moments let you tell a story that goes beyond one Tweet and highlights different perspectives” Twitter Moments is a content creation and curation tool that helps in consolidating best tweets relevant to a specific topic. The content gathered can be presented in a single frame slideshow...

by Vishal Sharma

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Advertising Lists PinterestHow to setup Pinterest Shopping Ad campaign using Bulk Catalog upload

8 months ago

Since 2010, Pinterest has grown more than a social media platform; it’s more like a key marketing platform where users (Pinners) discover inspirations and ideas while advertisers and marketers showcase their brands and products. As stated by Pinterest, 90% pinners make purchase decisions on the platform, and around 70% pinners use Pinterest to discover new products. In this article, we will discuss How to setup Pinterest Shopping Ad campaign for your next marketing campaign and scale...

by Salorita Mohanty

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Advertising eSports Industry Insights ListsHow different brands are leveraging the rise of eSports?

8 months ago

Nowadays sports are way beyond just field activities. The current generation is highly tech-savvy and digitally advanced, due to which eSports sees incredible growth each year. Usually while discussing games or sports, we think of courts, fields & pools but never a bunch of youngsters in gaming clubs playing DOTA 2 or Counter-Strike on systems. Today’s youth have redefined gaming, thus making online games a priority amongst other sports. People, around the world, who mainly...

by Vishal Sharma

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Advertising Lists Tips & Tricks UncategorizedPinterest Shopping Ads to self-serve via Ads Manager & new Catalogs feature

8 months ago

People come to Pinterest to discover products and take inspiration from the platform before making their next purchase, and with over 290 million monthly active users, Pinterest has grown as a shopping buddy and social marketing leader. From decor ideas to style and inspire, Pinterest has ideas and interests for every logged-in user. For brands and businesses, Pinterest Shopping Ads is a game-changer to convert Pinterest traffic into sales. In the last few years, Pinterest has...

by Vishal Sharma

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Advertising Facebook ListsHow to use Facebook Ads Manager to Grow your Business

8 months ago

We all very well know how effective advertising can be, and we also know about how Facebook and Google Ad campaigns still have advantages over influencer marketing. Facebook specifically presents to us with an ample volume of people from various demographics and gives a chance to segregate the audience by applying filters to it. Whether you are a shopkeeper, an analytics firm, eCommerce giant or stockbroker, Facebook will be holding a large chunk of your...

by Salorita Mohanty

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Advertising Lists News Video Trends YouTube YouTube AnalysisYouTube Self-Certification Feature: Creators to Self-Rate videos on Ad-Appropriacy

8 months ago

While a creator uploads and optimizes a new video, YouTube informs: “Now, you can rate your own uploads against our ad-friendly content guidelines” After one and half years of announcing the development of a self-rating monetization system, YouTube launched the feature. A bunch of creators were asked to rate their own video content during the upload so that ads run are relevant to the video content. YouTube’s self-certification feature launched by its CEO Susan Wojcicki...

by Salorita Mohanty

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Advertising Lists Platforms Tips & Tricks8 Types of Demand-Side Platforms (DSP) For Programmatic Advertising

9 months ago

The new generation marketers have already realized the high potential that lies in online advertising. Older methods have undergone revolutionary changes, and programmatic advertising has become the future of marketing. Purchasing online advertising space through real-time bidding (RTB) is termed as programmatic advertising. This method is the replacement for the traditional manual means of buying ad space, which was less effective and involved more risk. Demand-side Platforms in brief The whole system functions systematically. Advertisers...

by Salorita Mohanty

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Advertising Instagram Lists Tips & Tricks Video MarketingTop 8 Digital Video Advertising Trends that will Rule in 2019

9 months ago

Isn’t the word ‘dynamic’ synonymous to digital these days? Well, digital advertising has come a long way from where it began. Right from traditional manual methods of marketing to the digital media revolutions, advertising is the key. Brands and organizations that adapted to the dynamics of digital media survived while the rest evanesced. Digital video advertising trends that spilled magic in 2018 have become outdated now. Therefore, marketers must keep themselves updated with the latest...

by Salorita Mohanty

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Advertising Lists Platforms Video SEOHow does Demand-side Platforms (DSP) work? A guide on DSPs for all beginners

9 months ago

Earlier, digital advertising involved more risks with lesser ad inventories and improper digital ad management platforms. Agencies, brands, and publishers bought digital ads and resources through salespersons and sellers. The process of purchasing was mostly manual. Therefore, advertisers got limited inventories for specific ad campaigns at more expense. The traditional way of buying digital ads and sources were unreliable, expensive, limited, and slow. As there were no means to track and record the real expense,...

by Salorita Mohanty

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Advertising Lists YouTube YouTube MarketingHow to Join YouTube Partner Program and Monetize Channels?

9 months ago

The YouTube partner program brings better resources, opportunities, and features to YouTube creators. All one needs is a channel, published videos and a right audience. It is a blessing for creators who are looking to monetize their YouTube channels with just a few efforts. It comes completely free and is optional for creators on the platform. There are several benefits of joining the YouTube partner program, but the most important one is that Google manages...

by Salorita Mohanty

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Advertising Lists Platforms Tips & Tricks10 Best Social Media Management Tools to Improve Business Strategy

9 months ago

Every smart marketer looks out for getting most benefits from the least investment in businesses. Social media being one of the most impactful platforms to increase brand awareness gets picked by industry giants. There are many social media management tools which assist in expanding brand presence. Since digital marketing took over traditional methods, business growths have changed directions. Social media marketing is the recognized, reliable methods to secure brands online nowadays. 90 % of...

by Salorita Mohanty

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Advertising Lists PlatformsLinkedIn Launches Custom call to action (CTA) buttons to pages

10 months ago

On Wednesday, LinkedIn introduced Call to Action (CTA) buttons feature to its site in order to improve the engagement received on the platform. The LinkedIn custom call to action buttons are specifically developed to ensure users interact genuinely with brands & advertisers rather than just scrolling over. Business and Brands can now advertise better with LinkedIn custom Call to Action buttons freshly added to the social media site.The professional networking social media site has changed...

by Salorita Mohanty

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Advertising Lists News PlatformsReddit Introduces Autoplay Video Ads | How to Disable Autoplay

10 months ago

Advertisers can now make use of the social media platform Reddit to promote their brands effectively. The platform was calculated to have 542 million monthly visitors till March 2019 out of which 234 million unique users were found. Reddit provides its users and advertisers to run ad videos in the expanded card view format included in the Reddit’s redesign. Reddit introduced autoplay video ads to advertisers which can be purchased on a cost-per-view basis. The...

by Vishal Sharma

Advertising Branded Content Lists News UncategorizedHow Big Brands are marketing their LGBT Support

10 months ago

It’s been 50 years since Stonewall Inn, a gay bar in Christopher Street, USA was raided in early hours of June 28, 1969, prompting a series of a violent demonstration by members of the LGBT community. This unfortunate incident kicked off the Gay Liberation Movement. A year later in 1970, to commemorate the first anniversary of Stonewall riot and embrace love, equality, and diversity, LGBT’s in Los Angeles and Chicago commenced the Gay Pride Marches. Now...

by Salorita Mohanty

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Advertising eSports Lists TwitchLearn How to Make Money On Twitch by Streaming Videos

10 months ago

.Earning a living online is no more a new thing. We know popular influencers and celebrities who make money on Twitch & other platforms on the World Wide Web. Twitch streamers nowadays make a living from paid subscriptions, bits, influencer marketing and donations. People make money on Twitch in various ways thus it has become a reliable platform for a lot of fans and gamers. When you analyze a streamer’s channel properly, you will find a...

by Salorita Mohanty

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Advertising eSports Facebook ListsMonetizing Gaming with Facebook Audience Network

10 months ago

Facebook audience network brings joy to mobile gaming publishers & developers now! They can now advertise globally while balancing gaming experiences, thus monetizing the mobile games they develop. In 2018, over 1.5 times improvement was seen in the total number of active gaming publishers on Facebook Audience Network. It set an example for the effectiveness of the tool developed along with relevant ads from the global Facebook advertisers. Users can now utilize the tool to...

by Salorita Mohanty

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Advertising Instagram Instagram Marketing ListsInstagram Introduces Branded Content Ads for Advertisers

10 months ago

Creator’s organic content posts are now available for brands for advertising on Instagram. Instagram branded content ads are suitable for companies looking to make good ROI’s, reach broader customer base online and influence the right markets. Instagram considered the requests from brands on adapting organic influencer posts in their ads and developed tools for the same. Business houses can now utilize their influencer content directly in the advertisement campaigns. The tool enables the advertisers and...

by Salorita Mohanty

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Advertising Lists Video MarketingLinkedIn Native Video: Everything Brands Must Know

10 months ago

LinkedIn launched the Native video feature on its mobile app in 2017, following which Marketers unlocked opportunities untouched in the market. Previously video marketing involved uploading content on platforms like YouTube and Vimeo whose links are shared on required social media sites. Engagements on native videos are comparatively higher than YouTube link sharing. There are more benefits in posting a LinkedIn native video when compared & studied from all perspectives. “Branding requires personalized plans in...

by Salorita Mohanty

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Advertising Facebook ListsHow to Create Facebook Lookalike Audiences for Business

10 months ago

Social media marketing has changed the way people advertised and managed their target markets. Business houses use the different types of media platforms online to ensure maximum reach and higher conversion rates. Facebook lookalike audiences are tools that are developed using Pixels and software kits to analyze and segment out preferable users. Growing digital business requires proper tools & techniques to ensure your campaigns reach the correct group of audience at the right time. The...

by Salorita Mohanty

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Advertising Facebook ListsBest Practices for Facebook Travel Ads (Dynamic Ads) to Promote Travel Agencies

10 months ago

Facebook Travel Ads have certainly made advertising on Travel and Tourism industry much easier than ever. It is more of a systematically designed dynamic tool that aids in advertising travel goals. The technique has already helped many tourists and travellers get their tour guide. The advertisers did great business besides exponential growth using Facebook Travel Ads. Blooming village sides, picturesque mountain tops, cosy cafes, perfect Instagram-able meals and crystal clear oceans – everything has an...

by Sidharth Jena

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Advertising Drama eSports ListsGame of Thrones Goof-Up earns Starbucks $2.3 Billion worth Free Advertisement

11 months ago

Starbucks gains free advertisement worth of billions of dollars due to a goof-up by Game of Thrones Team. As confirmed by leading publications and media houses, the latte doesn’t belong to Starbucks. An official statement has been issued by Game of Thrones Twitter handle confirming the goof-up and the edited Episode has been uploaded as of Tuesday, 7th May 2019. News from Winterfell. The latte that appeared in the episode was a mistake. #Daenerys had...

by Sidharth Jena

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Advertising Lists Tips & TricksHow to Optimize your Content for Google Discover to get Traffic?

11 months ago

Ever heard of Google Discover? Well it’s a new feature by Google and is surely going to create a revolution the way people consume content in digital landscape. Since its launch it has kept the SEO experts worldwide interested and is expected to surely affect the overall traffic of many websites worldwide. According to SEO professionals worldwide, Discover is Google’s answer to social media feed and will surely have an impact the way people browse...

by Sidharth Jena

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Advertising Lists Video MarketingHow Brands are Creating the Buzz on Social Media with Game of Thrones?

12 months ago

India is currently going berserk over Modi, Avengers End Game, IPL and the final season of Game of Thrones. While I am writing this blog, the second Episode of the Season 8 has already been released and with each passing day, the craze and fan theories are growing on the internet. The fantasy based fictional web-series has also made brands capitalise on this popularity with numerous brand collaborations, brand integrations & social media posts to...

by Niharika Dutta

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Advertising ListsDeepika & Ranveer Starring In Lloyd’s New Campaign, Proves To Be A Hit

12 months ago

Power couple Deepika Padukone and Ranveer Singh have been roped in by consumer durables brand, Lloyd, an arm of Havells India Limited, for their latest ad campaign “Khayal Rakhenge, Khush Rakhenge”. Ranveer and Deepika are being seen together for an advertisement for the first time and it’s already gaining a good response. The ad campaign has received 46.4 Million views on YouTube so far! The Bollywood stars were brought in by one of the leading...

by Niharika Dutta

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Advertising Lists NewsPolitical Advertising on Google: Ad Spend Ahead of Lok Sabha Elections 2019

1 year ago

In January, internet mammoth Google had revealed that the company will unveil a Political ads Library that will ensure higher transparency to election ads posted online. As promised, Google’s Transparency Report has recently been released and gives a breakdown of political advertising on Google which includes the amount spent by political parties, candidates and members of the Lok Sabha who have purchased online ads on its platform as well as partner platforms such as YouTube....

by Niharika Dutta

Advertising Branded Content Lists Video MarketingHow Is Branded Content Different From Native Advertising?

1 year ago

Marketing has evolved because of how the preferences of today’s generation have changed so much. Traditional ways are no longer working as the millennials do not like intrusive selling techniques. They’re more inclined towards having good experiences with brands and establishing a rapport with them. It’s more about meaningful connections rather than just buying a product or service and forgetting about them. Branded content helps brands do just that. At a time when the audience...

by Sudip Mazumdar

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Advertising ListsTop Digital Marketing Strategies And SEO Practices For A Successful Campaign In 2019

1 year ago

Digital marketing tools are used by companies and advertisers to run the product promotion campaigns on various sites including social media platform. There are best digital marketing strategies, SEO process and plans to start in 2019. Choose top SEO online referrals for digital marketing and business promotion. Online Referrals for Site Promotion and Advertisement Attach or send links to other websites for media exposure. Different third party websites will publish your link. People will be...

by Sudip Mazumdar

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Advertising ListsComplete Guide to Social Media Marketing Strategies for 2019

1 year ago

Social media marketing strategies are being put under scanner for meticulous analysis. With the progression of the telecommunication, the activities of all top social media channels are now varied with so many possibilities to increase the visual appeal of the content and viewers’ engagement. Active big bosses in the digital marketing use Facebook as the best portal for product promotion. For this reason, innovative strategies and business plans are required to track the new methods...

by Sidharth Jena

Advertising Online Video News Video TrendsTop 35 Digital Video Marketing Campaigns from India with a Social Message

1 year ago

Marketing has moved on from traditional bill boards & brochures to Television Ads to creative and measurable form in 21st century namely Digital Marketing. Even though the transition has been slow and not 100% but a considerable number of brands have started diverting a major chunk of their Marketing budget from offline marketing or traditional form & television ads to new & trackable Digital Marketing. The biggest plus point of Digital Marketing over traditional or...

by Niharika Dutta

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Advertising Tips & TricksThe Complete Guide To LinkedIn Marketing For Brands

1 year ago

When it comes to promoting your brand on social media, Facebook and Instagram usually emerge as the preferred platforms. However, if you’re ignoring LinkedIn marketing and not including it in your social media strategy, then you’re making a big mistake! LinkedIn isn’t just a place to hunt for jobs anymore. The platform has matured into a pulsating network of professionals over the years and is now a top marketing junction. Whether you are a startup...

by Sidharth Jena

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AdvertisingGoogle Ads Video Network or YouTube Ads: In House Ads Management Vs Digital Marketing Agency

1 year ago

Google, the undisputed internet giant in the world processes over 40,000 search queries every second on average, 3.5 billion searches per day & 1.2 trillion searches per worldwide. Now coming to YouTube, the largest video platform in the world has around 1.9 billion users who consume YouTube videos on a monthly basis with over 5 billion videos watched every day. In this blog we shall discuss the pros & cons of in house ads management...

by Rahul Batra RB

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Advertising YouTubeHow to Make Money on YouTube Without Relying on Ads?

1 year ago

YouTube has become a giant platform for online video streaming. According to Onmicore, there are more than 1.9 billion users who consume YouTube on a monthly basis with over 5 billion videos watched every day. YouTube is an excellent platform for not only users to look for the desired content but also for the creators to showcase their talent to the diverse audience. Running advertisements on your videos is one of the most widely used...

by Shruti Sen

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Advertising PlatformsThe Complete Guide To Start Advertising On Twitter

2 years ago

Twitter was launched back in 2006 and it quickly became a superstar social media platform where people would discuss their opinions on current affairs, interact with brands, reach out to customer service, participate in contests and use chats. As of today, around 500 million Tweets are sent per day and that’s a lot of noise for a brand to put across their message. One way to break free from this clutter is to make use...

by Shruti Sen

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Advertising Facebook Tips & TricksThe Complete Guide To Start Advertising On Facebook

2 years ago

In today’s booming digital age, a brand’s social media strategy is incomplete without having leveraged the power of Facebook Advertising. With constant alternations in the Newsfeed algorithms of Facebook, it is becoming imperative for brands to use Facebook Ads in order to reach a wider audience. Therefore, paid advertising on Facebook is one of the most immediate ways of getting instant attention to your content. In order to get you started with Facebook Advertising, we...

by Shruti Sen

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Advertising Tips & TricksEverything You Need To Know About Twitter Tailored Audiences

2 years ago

When it comes to advertising on social media platforms, it is necessary to formulate an effective targeting group to which the advertisement will be showcased to. In the case of Twitter, there is a great way to create re-targeting advertising campaigns using the Twitter Tailored Audiences feature. This feature is a lot like the Facebook Custom Audiences feature which allows advertisers to re-target people who haven’t yet been converted, re-engage with people who are already...

by Akshay Chandra

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Advertising Video Marketing8 Video Trends That You Can’t Afford To Miss In 2018

2 years ago

Video will be the future of content marketing and if you look at statistics, you will realize that it’s not an exaggeration. By 2021, 80% of world’s internet traffic will come from videos, as predicted by CISCO report. In addition to this, web users will consume more than 3 trillion minutes of video per month by 2021. 2021 is not far away, right. That is where we are heading as far as videos are concerned....

by Akshay Chandra

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AdvertisingLessons from the Battle Against Bad Ads: Advertising in Videos

2 years ago

Around a month ago, Google released its built-in ad filter for Chrome, which blocks ads that are widely considered the most disruptive, while allowing more innocuous ones to show. This could cause major changes in the digital ad market, especially for Google’s platforms, such as search and display ads, as well as YouTube ads. Given the context of ad blocker usage today, the move is widely considered a strategic one that could benefit the digital...

by Shruti Sen

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AdvertisingHow Brands Are Propagating Women Safety Through Advertisements

2 years ago

When you look around and pay attention to the society you live in, you realize that women in India are not safe by any means. Every single day single women, young girls, mothers and women from all walks of life are being assaulted, molested, and violated. The territory of these hunters are streets, public transports, and public places. Women from all walks of life – be it children or older women, each one of them...

by Akshay Chandra

Advertising Branded ContentTop brand advertisements on Mother’s Day in India

2 years ago

For many advertisers and marketers, creating mother’s day campaign strategy is the stepping stone for their future brand promotion efforts. Every Mother’s Day, brands have gone an extra mile with their thought-provoking advertisements. But, this year probably is the most creative advertisements commended on this occasion with their tributes to the most priceless gift ever given to us – Mothers. Mother’s day is the first major shopping day in the Q2 which will directly influence the...

by Akshay Chandra

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Advertising Tips & TricksHow to advertise on Snapchat using Story Ads, Snap Ads and other features.

2 years ago

Yesterday, Snapchat announced a new update called Story Ads, that is going to be a big boon to brands and advertisers. These Story Ads is an ad format that will allow advertisers to reach audiences with the branded title in the Discovery Feed. In a way, Snapchat’s Story ads is an updated ad format of Promoted Stories. How Is Story Ads going to help? When using forbusiness.snapchat.com for your Snapchat campaign, an advertiser will only...

by Carmen Lyu

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AdvertisingHow To Make Your Social Media Advertising Budget Worthy

2 years ago

Have you ever been excited about the excellent advertisements on social media platforms? Are you curious about why they get so many followers? Marketers strongly believe the content itself is the soul of a successful advertising. However, when we shift the traditional advertising channels to social media networking, the content may not be the only concern anymore. The social media platform you choose and the advertising strategies are the keys to get your ads noticed....

by Shruti Sen

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AdvertisingTop 15 Super Bowl Ads Of 2018

2 years ago

The war of super brands fighting to ride the wave for Super Bowl is over now. All these ads are now on YouTube and will be the benchmark for their brands till the next super bowl starts. These ads are the outcome of brainstorming and creativity at its best. So, here are the top Super Bowl 2018 Advertisements that generated millions of views in a matter of days. Amazon Alexa: AGENCY: Lucky Generals & D1...

by Akshay Chandra

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AdvertisingTOP 10 SUPER BOWL LII HALFTIME LIVE ACTS OF ALL TIME (VIDEO)

2 years ago

Super Bowl is back, and this supersize tentpole event will be watched by more than 120 million people around the United States of America alone. It is the biggest game show day of the year where millions of NFL fans will hope to get their hands on one of the scarcest Super Bowl tickets which are already sold out as I write this blog. WHAT’S SUPER BOWL As we all know, the Super Bowl is...

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