We live in a time where advertising and sales promotion are not one-way processes. Thanks to the digital era, brands and marketers can engage with their customers in a meaningful way and at a much deeper level. It’s a no-brainer to argue that customer reviews can make or break your business. And videos are one of the best tools to harness the power of digital marketing. Today, let’s explore why you should use customer reviews...
For many brands and creators, Reddit is still a less-travelled path. However, as of 2022, Reddit has 52M active users, 1.7B global monthly visitors, and 100K active communities. This proves there is a huge scope to create a strong footprint which will surely pay off in the long run creating recall and even can be translating into sales volume. Let’s dive into the world of Reddit and find out if your brand should be using...
For any business that chooses to advertise on the digital domain, Google Ads is one of the most important platform for outreach, awareness and more critically for generating leads. Google ads support businesses with excellent tracking and monitoring systems. However, when it comes to offline sales, many businesses fail to connect the dots between Google ads and offline conversions. Let’s find out 3 effective ways to track offline conversions from your Google Ads. 1. Conversion...
Whether you’re a marketer, a seasoned entrepreneur or just starting up a business- digital marketing is an essential component of your organisation. And setting up an effective strategy is crucial for taking your brand to the next level. To chalk out the digital media plan that actually works for you, like any other strategy, you’d want to get your basics right and that starts with competitor analysis. Before we delve into the various steps of...
Newsletters have always been an essential tool for any business. From building brand awareness, advocacy, and disseminating crucial information- newsletters have helped bridge a significant gap for marketers. Keeping newsletter’s significance in mind, LinkedIn has introduced its very own newsletter feature in 2021. Let’s understand everything that there is, on how to create a LinkedIn Newsletter for your brand. What is a LinkedIn newsletter? Like any newsletter, this is a tool where you can create...
Scope for personal branding is increasing by the day. Whether you’re an entrepreneur, influencer or professional, investing your time to create the right online persona is very critical. When personal branding is effective, the chances of you landing the right job, networking with the key stakeholders and bagging perfect business deals become much higher. Over the years, LinkedIn has proven to be a perfect choice while setting personal branding strategies. Let’s look at some of...
If you’re reading this, there is a chance that you already acknowledge that ‘audio is going social’! While the Pandemic paved its way, this trend is here to stay. Though digital audio has been a part of our virtual social lives, we have always been dominated by the ‘visuals’- be it photos or videos. But with the popularity of Clubhouse, Spaces by Twitter, Greenroom by Spotify, and Facebook’s Live Audio Rooms, that story is changing...
Whether you are a marketer, a creator or an entrepreneur- we’re sure you get to hear this phrase a lot. And this is true to its core. Video content has revolutionized communication as we know it. From tutorials, branding initiatives, sales pitch to creating fun and engaging content- videos rule the game everywhere. But ever wondered how many relevant videos do you have in your or your brand’s kitty? And even more importantly, how many...
We all know that it is really tough to make the customer stay on your site and read the content, however, adding an image surely makes it look better and engaging in all ways. If your blog looks monotonously long, then most probably no one will enjoy reading it. It has become necessary to make sure that the content is designed in a way that all of its important parts are explained well through diagrams...
Today’s generation is opting for online purchases instead of spending their money on buying an item from a physical store. A majority of brick-and-mortar retailers and marketers are making their online presence. Around 30% of online shoppers make a purchase from a social media channel like Instagram, Facebook, Pinterest, Snapchat, Twitter, and a majority of these sales come from Facebook. For the same reason Selling on Facebook Marketplace is an opportunity to explore. Facebook is where...
Social media is the dynamic change-maker that provides a wide range of facilities to support marketers and brands build a proper space for themselves online. Social media marketing offers a variety of opportunities including effective communication with right target market, optimizing content for impactful campaigns, lead generation sources, branding, conversion for sales and revenue boost. Learning might seem easy with the internet but gaining ideas from best social media marketing books are still the most...
Five months ago, the globe was unaware of something such as SARS-COV-2 or COVID-19 or Novel CoronaVirus. We slept in one world and woke in another. Amidst a lot of apprehensions, the market has witnessed rapid changes in recent times. There has been a major shift of the marketplace from offline to an online ecosystem owing to the shift in consumer behavior, buying patterns and demand. One of the many challenges faced by marketers will...
The mobile multimedia real-time messaging application has changed the way people communicated online. The texts, tweets, quotes changed into videos, gifs, and pictures with Snapchat that people used to keep each other updated. Capturing great moments in boomerangs and filtered videos makes communication as well as social media more interactive and engaging. Moreover, it allows people to snap and share media in real-time which makes it a great place for networks, brands, news, and businesses...
A blog on Facebook barely need an introduction nowadays. It is normal to not be an active Facebook user but if you haven’t heard about this social media platform then, maybe you are extraterrestrial. Expected to cross the bar of 1.69 billion global users, Facebook has literally connected people from nooks and corners of the world. With such diverse audience and power to easily mould customer, brands pick the social media site for their major...
Social media contest ideas and examples are all over the internet these days. Marketers have experimented with their brands and developed some fine examples for the future reference. If you have ever run any contest or are going to host one, then you must know that finding that one bait that grabs attention and engages audience is essential. The contest marketing segment has become slightly stagnant at this point of time as brands are repeating...
Pictorial messaging has always helped us express our ideas more precisely and communicate effectively. Snapchat, the photo-messaging application not just assists in creating pictures and videos but also share with friends on the platform. With many new features, functional elements and regular upgrades it is important to understand how to use snapchat. The application works simply on time frames where when you receive a snap it opens for some limited time and disappears later. The...
While I begin typing the first line of this blog, twitter has got over thousands of tweets on air. 8,847 per second to be more precise! Things move really fast on the social media platform where the average life span of each tweet is around 18 minutes. Developing a viable twitter marketing strategy is a must to ensure a complete success over digital marketing. Whether it is to create a buzz around your campaign, promote...
Hey! Do words like engagement rates, ROI, driving traffic, A/B testing, cross-posts, backlinks etc. excite you? Attention! Dearest marketing geek. You are going through the right read. Tiktok launched its Pro accounts last year and they come along with a dashboard full of analytics, insights, data and research results. These valuable elements in the video-sharing social networking platform can help creators perform better with their content for greater reach. Analytics is the key to smarter...
The right audio effect, sound quality, background tuning and clearer audio content holds great power to transform any simple podcast episode. Audio content creators can benefit in several ways out of raw audio records by using just the appropriate podcast editing software. Success of any audio record depends on the skills and creativity of the audio content creators along with the type of podcast editing software used in the same. There are many types of...
Anything to everything has a space of its own on the social media. Be it the picture of an egg or the political satire in form of memes with profound agendas, online they are all just VIRAL. These days it barely matters what went funny at your office desk and who was dozing at the national conference because they all eventually end up on social media platforms. It won’t be a mistake on my behalf...
There are several audio creating, recording and editing software that are readily available online for audio content creators. While most of the internet is clouded with video ads and live streams, there are consumers dependent on audio podcasts. With advancing technology, audio content creators require some useful podcast recording tools that would help them produce audio content efficiently. It is 2020 and spoken audio editing holds more essence a sit simplifies and makes audio better...
The OTT industry that provides live video streaming platforms like Netflix and Hulu is experiencing a boom and becoming the most dominant form of entertainment. With OTT content taking the internet by storm, people are cutting cords with traditional modes of entertainment, and by 2023, global OTT revenue is expected to surpass $129 billion. Over-the-top or OTT refers to delivering content via an internet connection rather than through a broadcast provider or traditional cable. OTT...
Social media has now become a sea of opportunities where you can make money, and Twitter is no different. Whether your a blogger or a business owner, you likely have a Twitter account to promote your business or brand. Apart from where one gets the latest news and trends, Twitter users have not one but various ways to make money with Twitter account they have. In Q3 2019, Twitter recorded 145 million average monetizable daily...
Videos are everywhere! In recent years, videos have taken the central spot in the digital marketing world. Videos have the power to make your promotional campaign or content marketing efforts a big success. There’s no denying that video consumption is on the increase, and a large number of businesses are taking advantage of video content to achieve their target goals. Video content marketing is the most effective medium to build an audience, create brand awareness,...
Whether you are on any social media platform, be it Facebook, Twitter, Pinterest, you see hashtags everywhere and being a marketer, you can’t simply ignore them. Although Twitter is credited to have come up with the first social media hashtag use when a social technology expert, Chris Messina, used the hashtag #barcamp in his tweet. Now, hashtags are used by millions regularly on social media platforms. In this Instagram hashtag guide, we will try to...
Professional networking site LinkedIn has over 650 million registered users in 200 countries and regions worldwide. It is a powerful and promising channel to drive traffic, build leadership, generate quality leads, and more. The real power of LinkedIn is its ability to tap the most professional audience and grow brand presence by building LinkedIn connections. This is the reason why more than 30 million companies have a presence on LinkedIn, and around 90% of the...
Facebook has become a routine in our lives and we rarely notice the dominance of this platform these days. Right from comedy to politics, recipes to tutorials everything is effortlessly shared on Facebook and that is how it has become an integral part of everyone’s life today. Imagine if there was no Facebook how would you share your stories? How to know which event to attend? Where would you get all political news & gossips...
With over 2.3 billion monthly active users, Facebook is the platform where business and brands can easily gather engagement and attention. Facebook provides the right stage for over 140 million + businesses to connect with their customers and audiences. Despite multiple options being available for marketers to make their companies visible and competent, they fall short of engagements and real interactions. As the engagement rates fall, marketers try posting more content but miss out on...
With over 640 million professionals and like-minded individuals, LinkedIn is the leading social network that is preferred by over 92% of B2B marketers. LinkedIn is the top lead generator social platform with LinkedIn’s powerful Ad targeting and having a return on investment higher than other advertising platforms. LinkedIn Ads Campaign helps your business reach targeted goals, be it lead generation, brand awareness, or even event registration. So, even if you are a beginner, this blog...
Mark Zuckerberg in a 2019 Facebook report revealed that the average time spent by a person on Facebook, Facebook Messenger, and Instagram is around 20 minutes in a day, which means there is a massive opportunity for local businesses and brands to target the potential audience and increase brand awareness. Facebook has over 60 million local business pages, and to remain competitive on the platform, more and more businesses are relying on Facebook advertising to...
Instagram has seen immense growth in recent years and has gone a long way from being a photo-sharing app to a highly engaging social platform for brands, advertisers, and influencers. Businesses have an excellent opportunity of using Instagram as a powerful marketing tool with Instagram ads, stories, newsfeed posts helping in accomplishing their marketing goals and for the same reason knowing about how to promote your Instagram Account can help you in many ways. With...
Instagram stories are just the right place to blow your trumpet, beat the drums and strike the strings of the chord for your brand. Promote that product, unbox it live, advertise creatively and give shout outs to important associations in the stories. Instagram stories are versatile and come with a wide range of tools, techniques, effects and filters that can oomph up your marketing interests. We agree that just uploading random Instagram stories is not...
When it comes to social media marketing, the power and popularity of Twitter is a well-known fact, with around 67% of all B2B businesses using Twitter as a digital marketing tool. With over 330 million monthly active users and over 500 million tweets sent on the platform each day, Twitter is now a dominating social platform for marketers and businesses to not only boost traffic or establish brand awareness but also generate leads and increase...
People say the first impression is the last impression. Whether be it buying a product or placing it back on the shelve, packaging always matters. Its the outer image that has the ability to make a bad or good impression of what lies inside. The same implies to videos we watch on OTT, mainly YouTube and that is why we have bought to you a guide on How to Change Thumbnail on YouTube. We all are...
Launched in 2003, LinkedIn, with more than 650 million users located in more than 200 countries, stands out as the most significant “professional social networking site.” With its professional image and technological advancements, LinkedIn is a popular social platform for brands and businesses to connect professionally across the globe. In this blog, we will explore why you need to use LinkedIn groups and discuss how to create and effectively utilize them. Expanding beyond helping in...
Amidst quick changing cultures and trends, TikTok is a popular internet app that basically keeps most of the teens and adults occupied. Have you not come across the challenge and duet videos that are popular on the platform? Cringe worthy, weird, funny, and one of its kind videos have become viral on this social media platform which has gained a lot of following over the years. With over 500 million people using the application, TikTok...
Instagram, the world’s third most popular social media network after Facebook and YouTube, with over 500 million users accessing the app, is undeniably the most popular social medium for your business and engagements. Although Instagram itself has a number of in-built functionalities, going ahead a few steps to boost the engagements using additional apps can be a helping hand in your Insta journey to set yourself apart from other brands. To help you in reaching...
Are you looking for free social media icons sets to brighten up your website? Still perplexed about finalizing the final layout of the business card? Too many sites for social media icons but nothing is for free? Worry no more as we have got you covered here in this blog. We understand that all businesses have different preferences and unique styles to express themselves and their brand. Finding high-resolution, free, super cool social media icons...
We know the waving pug, the blinking white man, lazy cat on couch and Di Caprio raising toast memes in motion. They were on our social media feed, favorite website and most loved blog as well. If you think they were just there to entertain then maybe you are missing out on a lot more significant reasons for them to be there. Firstly, larger bandwidth allocated by internet service providers and sudden surge in smartphone...
All marketing professionals are well aware as to how social media plays a crucial role in interacting with your audience and becoming a part of the conversation happening around your brand is the need of the hour. Nowadays, every business, small or big needs some marketing presence on social media. We often see marketers claiming they don’t have enough time for social media marketing, and that is why we have brought to you a guide...
Facebook, with over 2.23 Billion monthly active users, is an ocean full of just the right customers for your business. For all brands and creators looking to expand their business and be visible in the densely crowded market, Facebook is a blessing. Targeting specific customers, customizing audience, creating look alike audience and tapping into fresher markets is easier with Facebook business. Knowing how to create a Facebook business page brings along a lot of unexplored...
Promoting a business without trying out the digital media options might be a slow route towards achieving your organizational goals. It’s like climbing a mountain without the essential gears. But don’t worry, if you are reading this blog then your journey to reach to the top is going to get easier. Doing a business, retaining customers and ensuring revenue growth is a difficult task without the help of social media platforms. Moreover, your customers can...
Video marketing is nothing new now and it is undoubtedly an essential part for an effective marketing strategy. In today’s hectic schedule, people prefer watching a two-minute video rather than 15 minutes reading of the same information. This time, we have brought to you, a complete guide on the Best time to post videos on Facebook so that you can easily amplify your reach. The easy-to-digest format of the video is taking over digital marketing, with...
Content comes in various types be it text, image, video or the very recent form, Podcast. Brands and Content creators have time and again improvised their content options based on their requirement, target audience and product/service they intend to promote. Many leading individual influencers and brands have taken up Podcasting and have been very successful in scaling up their influence and brand value in the world of Social Media. From the likes of Gary V to...
So you trekked across this breathtakingly beautiful valley this monsoon. Great! Are you unsure about posting those raw clips of endlessly flowing streams, snow-capped mountains and glowing fireflies under moonlight? Now that you have enough content to boost your Instagram travel business account, make sure they are engaging. Oh! Wondering how to create those perfect Instagram app stories to grab attention of your followers? Well, you are reading just the right blog. Why Brands use...
Last year, Facebook began testing its Facebook Fan Subscription feature to help creators make money and monetize their original content on Facebook. Facebook Fan Subscription, a Patreon-like Fan subscription service, allowed creators to offer a $4.99 monthly subscription to their Facebook fans in exchange with perks such as opt-in supporter badge and access to exclusive content. During the test period, Facebook will not take any revenue share for itself, but Apple and Google will take the...
Over the course of few years, major brands, home-based businesses, individual creators and local shop owners have been driving traffic, generating leads and doing better on Instagram, a social media platform that has become a hub for artists, musicians, niche brands and more. Instagram is the place where creators and influencers discover ideas, talents, opportunities and appropriate ecosystem to develop other skills as well. Why do business on Instagram? Around 80% of Instagram users follow minimum...
Are the overflowing feeds and noisy posts shadowing your brand’s presence? If you want to curate longer content into interesting tweets that stands out, Twitter Moments for businesses are here! “Twitter Moments let you tell a story that goes beyond one Tweet and highlights different perspectives” Twitter Moments is a content creation and curation tool that helps in consolidating best tweets relevant to a specific topic. The content gathered can be presented in a single frame slideshow...
People come to Pinterest to discover products and take inspiration from the platform before making their next purchase, and with over 290 million monthly active users, Pinterest has grown as a shopping buddy and social marketing leader. From decor ideas to style and inspire, Pinterest has ideas and interests for every logged-in user. For brands and businesses, Pinterest Shopping Ads is a game-changer to convert Pinterest traffic into sales. In the last few years, Pinterest has...
Searching for No Copyright Music for your next video can be a hassle, and for that, we earlier wrote an article about Websites that allows you to download Royalty-free Music for your video. In that article, we talked about YouTube Audio Library and discussed its features. To extend that piece, we can say that the YouTube Audio Library is one of the best collection or source of Royalty-free music for YouTube videos. For the same...
After the launch of its Live streaming service in 2016, Facebook has come a long way. As per stats of the 2019 first quarter, 35% of the creators have used the Facebook Live Streaming feature to get connected with their audience. This guide is not just about How to Live Stream on Facebook, but to help you gain engagement and mark a branded presence through top Facebook Live topic ideas for marketers & content creators....
Are you delighted at the sight of your old posts? That delicious Sunday brunch with school friends or those picturesque clicks you took on that unplanned off-roading. Is it getting tough to resist the urge to share or repost these memories? If you were searching on how to repost on Instagram, then this blog is just for you. Social media has got all pictures, videos, memes, and creatives flowing freely all over its channels. That...
The new generation marketers have already realized the high potential that lies in online advertising. Older methods have undergone revolutionary changes, and programmatic advertising has become the future of marketing. Purchasing online advertising space through real-time bidding (RTB) is termed as programmatic advertising. This method is the replacement for the traditional manual means of buying ad space, which was less effective and involved more risk. Demand-side Platforms in brief The whole system functions systematically. Advertisers...
Comfort constitutes most of the men’s couture. Right from the purple velvet sherwanis to the kings adorning the pearl necklaces, India holds the historical record of some well-suited gentlemen. Fashion came more naturally to the counterparts of the males in the country. We can assume the culture, diversity, societal norms, and ethnicity to be a reason behind it. Fashion to men remained a perplexing topic until social media influencers made it easy with their creative...
Isn’t the word ‘dynamic’ synonymous to digital these days? Well, digital advertising has come a long way from where it began. Right from traditional manual methods of marketing to the digital media revolutions, advertising is the key. Brands and organizations that adapted to the dynamics of digital media survived while the rest evanesced. Digital video advertising trends that spilled magic in 2018 have become outdated now. Therefore, marketers must keep themselves updated with the latest...
Every smart marketer looks out for getting most benefits from the least investment in businesses. Social media being one of the most impactful platforms to increase brand awareness gets picked by industry giants. There are many social media management tools which assist in expanding brand presence. Since digital marketing took over traditional methods, business growths have changed directions. Social media marketing is the recognized, reliable methods to secure brands online nowadays. 90 % of...
