HomeCategoryOnline Video Marketing Tips, Tricks and Best Practices

From YouTube optimization to Video SEO, learn the tips and tricks of online video marketing.
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Whether you are on any social media platform, be it Facebook, Twitter, Pinterest, you see hashtags everywhere and being a marketer, you can’t simply ignore them. Although Twitter is credited to have come up with the first social media hashtag use when a social technology expert, Chris Messina, used the hashtag #barcamp in his tweet. Now, hashtags are used by millions regularly on social media platforms. In this Instagram hashtag guide, we will try to...

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Professional networking site LinkedIn has over 650 million registered users in 200 countries and regions worldwide. It is a powerful and promising channel to drive traffic, build leadership, generate quality leads, and more. The real power of LinkedIn is its ability to tap the most professional audience and grow brand presence by building LinkedIn connections. This is the reason why more than 30 million companies have a presence on LinkedIn, and around 90% of the...

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Facebook has become a routine in our lives and we rarely notice the dominance of this platform these days. Right from comedy to politics, recipes to tutorials everything is effortlessly shared on Facebook and that is how it has become an integral part of everyone’s life today. Imagine if there was no Facebook how would you share your stories? How to know which event to attend? Where would you get all political news & gossips...

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With over 2.3 billion monthly active users, Facebook is the platform where business and brands can easily gather engagement and attention. Facebook provides the right stage for over 140 million + businesses to connect with their customers and audiences. Despite multiple options being available for marketers to make their companies visible and competent, they fall short of engagements and real interactions. As the engagement rates fall, marketers try posting more content but miss out on...

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With over 640 million professionals and like-minded individuals, LinkedIn is the leading social network that is preferred by over 92% of B2B marketers. LinkedIn is the top lead generator social platform with LinkedIn’s powerful Ad targeting and having a return on investment higher than other advertising platforms. LinkedIn Ads Campaign helps your business reach targeted goals, be it lead generation, brand awareness, or even event registration. So, even if you are a beginner, this blog...

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Mark Zuckerberg in a 2019 Facebook report revealed that the average time spent by a person on Facebook, Facebook Messenger, and Instagram is around 20 minutes in a day, which means there is a massive opportunity for local businesses and brands to target the potential audience and increase brand awareness. Facebook has over 60 million local business pages, and to remain competitive on the platform, more and more businesses are relying on Facebook advertising to...

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Instagram stories are just the right place to blow your trumpet, beat the drums and strike the strings of the chord for your brand. Promote that product, unbox it live, advertise creatively and give shout outs to important associations in the stories. Instagram stories are versatile and come with a wide range of tools, techniques, effects and filters that can oomph up your marketing interests. We agree that just uploading random Instagram stories is not...

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Today’s generation is opting for online purchases instead of spending their money on buying an item from a physical store. A majority of brick-and-mortar retailers and marketers are making their online presence. Around 30% of online shoppers make a purchase from a social media channel like Instagram, Facebook, Pinterest, Snapchat, Twitter, and a majority of these sales come from Facebook. For the same reason Selling on Facebook Marketplace is an opportunity to explore. Facebook is where...

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In the modern-day digital society, video content has taken the top spot in marketing strategies of businesses and marketers are investing more time in incorporating this influential communication medium. Technological advancements, smartphones, and platforms like YouTube have made it much more accessible and affordable to create videos. If you do a random search on Google, you will surely get at least one video search return and that makes the video SEO so important. Videos have...

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When it comes to social media marketing, the power and popularity of Twitter is a well-known fact, with around 67% of all B2B businesses using Twitter as a digital marketing tool. With over 330 million monthly active users and over 500 million tweets sent on the platform each day, Twitter is now a dominating social platform for marketers and businesses to not only boost traffic or establish brand awareness but also generate leads and increase...

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People say the first impression is the last impression. Whether be it buying a product or placing it back on the shelve, packaging always matters. Its the outer image that has the ability to make a bad or good impression of what lies inside. The same implies to videos we watch on OTT, mainly YouTube and that is why we have bought to you a guide on How to Change Thumbnail on YouTube. We all are...

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Launched in 2003, LinkedIn, with more than 650 million users located in more than 200 countries, stands out as the most significant “professional social networking site.” With its professional image and technological advancements, LinkedIn is a popular social platform for brands and businesses to connect professionally across the globe. In this blog, we will explore why you need to use LinkedIn groups and discuss how to create and effectively utilize them. Expanding beyond helping in...

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Amidst quick changing cultures and trends, TikTok is a popular internet app that basically keeps most of the teens and adults occupied. Have you not come across the challenge and duet videos that are popular on the platform? Cringe worthy, weird, funny, and one of its kind videos have become viral on this social media platform which has gained a lot of following over the years. With over 500 million people using the application, TikTok...

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Instagram, the world’s third most popular social media network after Facebook and YouTube, with over 500 million users accessing the app, is undeniably the most popular social medium for your business and engagements. Although Instagram itself has a number of in-built functionalities, going ahead a few steps to boost the engagements using additional apps can be a helping hand in your Insta journey to set yourself apart from other brands. To help you in reaching...

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Are you looking for free social media icons sets to brighten up your website? Still perplexed about finalizing the final layout of the business card? Too many sites for social media icons but nothing is for free? Worry no more as we have got you covered here in this blog. We understand that all businesses have different preferences and unique styles to express themselves and their brand. Finding high-resolution, free, super cool social media icons...

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We know the waving pug, the blinking white man, lazy cat on couch and Di Caprio raising toast memes in motion. They were on our social media feed, favorite website and most loved blog as well.  If you think they were just there to entertain then maybe you are missing out on a lot more significant reasons for them to be there.  Firstly, larger bandwidth allocated by internet service providers and sudden surge in smartphone...

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We all know that it is really tough to make the customer stay on your site and read the content, however, adding an image surely makes it look better and engaging in all ways. If your blog looks monotonously long, then most probably no one will enjoy reading it. It has become necessary to make sure that the content is designed in a way that all of its important parts are explained well through diagrams...

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All marketing professionals are well aware as to how social media plays a crucial role in interacting with your audience and becoming a part of the conversation happening around your brand is the need of the hour. Nowadays, every business, small or big needs some marketing presence on social media. We often see marketers claiming they don’t have enough time for social media marketing, and that is why we have brought to you a guide...

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Facebook, with over 2.23 Billion monthly active users, is an ocean full of just the right customers for your business. For all brands and creators looking to expand their business and be visible in the densely crowded market, Facebook is a blessing. Targeting specific customers, customizing audience, creating look alike audience and tapping into fresher markets is easier with Facebook business. Knowing how to create a Facebook business page brings along a lot of unexplored...

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Promoting a business without trying out the digital media options might be a slow route towards achieving your organizational goals. It’s like climbing a mountain without the essential gears. But don’t worry, if you are reading this blog then your journey to reach to the top is going to get easier. Doing a business, retaining customers and ensuring revenue growth is a difficult task without the help of social media platforms. Moreover, your customers can...

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Video marketing is nothing new now and it is undoubtedly an essential part for an effective marketing strategy. In today’s hectic schedule, people prefer watching a two-minute video rather than 15 minutes reading of the same information. This time, we have brought to you, a complete guide on the Best time to post videos on Facebook so that you can easily amplify your reach. The easy-to-digest format of the video is taking over digital marketing, with...

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Content comes in various types be it text, image, video or the very recent form, Podcast. Brands and Content creators have time and again improvised their content options based on their requirement, target audience and product/service they intend to promote. Many leading individual influencers and brands have taken up Podcasting and have been very successful in scaling up their influence and brand value in the world of Social Media. From the likes of Gary V to...

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So you trekked across this breathtakingly beautiful valley this monsoon. Great! Are you unsure about posting those raw clips of endlessly flowing streams, snow-capped mountains and glowing fireflies under moonlight? Now that you have enough content to boost your Instagram travel business account, make sure they are engaging. Oh! Wondering how to create those perfect Instagram app stories to grab attention of your followers? Well, you are reading just the right blog. Why Brands use...

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Music is one of the most essential components of any project, advertising, or even any video ads for social media. The right soundtrack spices up an ordinary video, making it more exciting and immersive. For video creators, choosing the right soundtrack is a key to convey the intended message to viewers by using different music genres for different emotions. For the same reason, we have brought to you a guide on How to use Facebook...

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Last year, Facebook began testing its Facebook Fan Subscription feature to help creators make money and monetize their original content on Facebook. Facebook Fan Subscription, a Patreon-like Fan subscription service, allowed creators to offer a $4.99 monthly subscription to their Facebook fans in exchange with perks such as opt-in supporter badge and access to exclusive content. During the test period, Facebook will not take any revenue share for itself, but Apple and Google will take the...

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Over the course of few years, major brands, home-based businesses, individual creators and local shop owners have been driving traffic, generating leads and doing better on Instagram, a social media platform that has become a hub for artists, musicians, niche brands and more. Instagram is the place where creators and influencers discover ideas, talents, opportunities and appropriate ecosystem to develop other skills as well. Why do business on Instagram? Around 80% of Instagram users follow minimum...

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Are the overflowing feeds and noisy posts shadowing your brand’s presence? If you want to curate longer content into interesting tweets that stands out, Twitter Moments for businesses are here! “Twitter Moments let you tell a story that goes beyond one Tweet and highlights different perspectives” Twitter Moments is a content creation and curation tool that helps in consolidating best tweets relevant to a specific topic. The content gathered can be presented in a single frame slideshow...

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People come to Pinterest to discover products and take inspiration from the platform before making their next purchase, and with over 290 million monthly active users, Pinterest has grown as a shopping buddy and social marketing leader. From decor ideas to style and inspire, Pinterest has ideas and interests for every logged-in user. For brands and businesses, Pinterest Shopping Ads is a game-changer to convert Pinterest traffic into sales. In the last few years, Pinterest has...

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Searching for No Copyright Music for your next video can be a hassle, and for that, we earlier wrote an article about Websites that allows you to download Royalty-free Music for your video. In that article, we talked about YouTube Audio Library and discussed its features. To extend that piece, we can say that the YouTube Audio Library is one of the best collection or source of Royalty-free music for YouTube videos. For the same...

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After the launch of its Live streaming service in 2016, Facebook has come a long way. As per stats of the 2019 first quarter, 35% of the creators have used the Facebook Live Streaming feature to get connected with their audience. This guide is not just about How to Live Stream on Facebook, but to help you gain engagement and mark a branded presence through top Facebook Live topic ideas for marketers & content creators....

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Are you delighted at the sight of your old posts? That delicious Sunday brunch with school friends or those picturesque clicks you took on that unplanned off-roading.  Is it getting tough to resist the urge to share or repost these memories? If you were searching on how to repost on Instagram, then this blog is just for you. Social media has got all pictures, videos, memes, and creatives flowing freely all over its channels. That...

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The new generation marketers have already realized the high potential that lies in online advertising. Older methods have undergone revolutionary changes, and programmatic advertising has become the future of marketing.  Purchasing online advertising space through real-time bidding (RTB) is termed as programmatic advertising. This method is the replacement for the traditional manual means of buying ad space, which was less effective and involved more risk. Demand-side Platforms in brief The whole system functions systematically. Advertisers...

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Comfort constitutes most of the men’s couture. Right from the purple velvet sherwanis to the kings adorning the pearl necklaces, India holds the historical record of some well-suited gentlemen.  Fashion came more naturally to the counterparts of the males in the country. We can assume the culture, diversity, societal norms, and ethnicity to be a reason behind it.  Fashion to men remained a perplexing topic until social media influencers made it easy with their creative...

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Isn’t the word ‘dynamic’ synonymous to digital these days? Well, digital advertising has come a long way from where it began. Right from traditional manual methods of marketing to the digital media revolutions, advertising is the key. Brands and organizations that adapted to the dynamics of digital media survived while the rest evanesced.  Digital video advertising trends that spilled magic in 2018 have become outdated now. Therefore, marketers must keep themselves updated with the latest...

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Every smart marketer looks out for getting most benefits from the least investment in businesses. Social media being one of the most impactful platforms to increase brand awareness gets picked by industry giants. There are many social media management tools which assist in expanding brand presence. Since digital marketing took over traditional methods, business growths have changed directions.    Social media marketing is the recognized, reliable methods to secure brands online nowadays. 90 % of...

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YouTube expanded over years while users went from learning ‘How to create YouTube accounts?’ to knowing ‘tricks & tips on monetizing YouTube channels.’ Did you ever wonder that a penny plain grey tick beside the channel name would act as a Badge of Pride for them?  YouTubers with 100,000+ subscribers, a regular pattern of video sharing and qualify other criteria necessary for verification get the grey tick on their channels. Thus, users focus on learning...

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Short video sharing app TikTok crossed 1 Billion worldwide installs on the app store and google play. This set a bench mark for non-game video applications. The popular app is expanding in terms of installs thus becoming a lead among the short video non-game applications.  The company now focuses on online safety of its users therefore developing advanced privacy setting, security and safety policies. TikTok ‘you are in control’ video series targets all users on app...

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The importance of brand management for all modern businesses cannot be overstated. Brands are not simply made overnight, but they are cultivated under the consistent care of a company. Making the right decisions when it comes to growing a brand can change the way that consumers perceive your business. Consider some techniques you can use for better brand management. Bring on the Creativity In a typical day, the modern consumer may be bombarded with hundreds...

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The former Musical.ly that was taken over by ByteDance, a Chinese company in 2016 turned into becoming one of the most profitable and downloaded apps in the world. Now known by the name TikTok, this free app is a combination pack of the vines, Twitter, and Instagram. TikTok, with over 500 Million monthly users has surpassed the total download records of Instagram in the first half of its release. TikTok marketing strategy is the talk...

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Artificial Intelligence, Deep Learning, Machine Learning is our future!! The way AI is bringing technological revolutions, learning and adapting us, it has the potential to make our lives easier, and also it performs tasks more accurately than humans. AI combines a large amount of data, iterates and using algorithms; the software automatically learns and adapt to the patterns and simply learn from inputs and perform human-like tasks. AI deeply analyses the data, predicts accurate results,...

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We all love Instagram for the photographs that can make anything come alive from the cafe that you visited the previous weekend to the wedding you attended or that vacation you went to. The range of filters and edits can make even an amateur look like a professional photographer. Food photography has capitalized on this phenomenon and has taken a whole new dimension on Instagram. There’s no dearth of food influencers on Instagram anymore. You...

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Ever heard of Google Discover? Well it’s a new feature by Google and is surely going to create a revolution the way people consume content in digital landscape. Since its launch it has kept the SEO experts worldwide interested and is expected to surely affect the overall traffic of many websites worldwide. According to SEO professionals worldwide, Discover is Google’s answer to social media feed and will surely have an impact the way people browse...

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Social media is a unique channel that allows brands to advertise, communicate, and engage with their audience at the same time. No wonder this strategy remains a number one choice for marketing teams aiming toward excellence in 2019. Not only can popular social sites like Facebook, Instagram, and Twitter extend your marketing reach, but they can also help you build a community and familiarize with your customers’ needs. Not doing that is a big mistake...

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Marketing is a data-based business practice. Like many other strategic activities in business, it relies on valuable information about consumers, competitors, and markets to drive growth. So it collects and stores heaps of it, making everyone involved vulnerable to data theft and malware. As marketers keep discovering new channels to generate data from, cybercriminals keep finding new and ingenious ways of exploiting their weakest points. Reports of data breaches go public daily, while marketing security...

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If you’re promoting your business online, missing out on Instagram may hit your business hard. Here’s why. 2018 was the year of Instagram as the platform touched the 1 billion monthly active user mark bringing in ad sales worth $8 billion and has emerged as one of the most influential marketing channels of today’s times. Compared to other social channels, Instagram’s presence is more prominent. It has more than 500 million daily active users as...

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Today more than 500 million videos are watched every day on a single platform (YouTube). As per HubSpot more than 70% of people watch online videos every day and by 2020 and the 80% of all internet traffic will fall into video market. Based on the current trend it can be inferred that the video marketing is one of the popular and effective tactics to engage consumers. The number of Video content online is increasing...

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Facebook is a marketer’s favourite! More than 2.2 billion people are using Facebook and about 96% of social media marketers all over the world believe that Facebook’s ROI is the best. The platform is not just a way to connect with friends or colleagues, it’s a great way to be able to sell your products or create brand awareness. Sponsored content is another fresh and effective way to reach your target audience on Facebook. Let’s...

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If you are a content marketer, you cannot ignore sponsored content. It’s all around social media now. As such acquiring a new set of target audience is not a piece of cake. Holding their attention is even tougher. However, sponsored content takes care of both aspects. As brands try to figure out how to cut through the noise and make their content visible, sponsored content makes it possible to not only reach the relevant audience...

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There was a time when vertical video was looked down upon in terms of quality and professionalism. But now the scenario is quite opposite! Vertical video is on the rise and it is revolutionizing the way we consume social video. Be it Snapchat, Instagram or Facebook the trend of vertical videos is catching up fast. Snapchat has especially played a huge role in the rise of vertical video. Snapchat boasts of more than 10 billion...

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Apart from the content and the title of the video, a thumbnail forms an integral part that compels you to click. You may have invested a lot of time for the actual content like animation, scripting or audio effects, but if you can’t come up with a catchy thumbnail, you’ll be losing out on a lot of views. Thumbnails are equally important when it comes to social video. This article will focus on how you...

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As video content continues to be on the rise across the web, all social media platforms are adapting to it by providing the users with enhanced features for videos to thrive. Facebook is one such platform too as they have majorly shifted their focus towards videos on the platform. As publishers of various kinds have started pumping video content on Facebook, a statistic that 85% of videos on Facebook are watched without sound has been...

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Facebook has made multiple changes to its Edge Rank algorithm since its inception. But it’s the last update that became a headache for Social Media Marketers worldwide. The recent update reduced the organic reach to almost 1-2% of followers and gave more focus to Facebook Ads. This meant social media marketers had to up their ad game on Facebook to make any sort of buzz in the platform. Further, more updates to the algorithm are...

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YouTube videos with black bars became a problem in 2008 when YouTube switched to a widescreen mode. Although it was a beneficial move as the video player became bigger, it left a lot of videos with horizontal or vertical black bars. That isn’t a very pleasant viewing experience for anyone. The video will look something like this. If you want to fix this problem, you don’t have to edit your video again to re-upload. That...