YouTube expanded over years while users went from learning ‘How to create YouTube accounts?’ to knowing ‘tricks & tips on monetizing YouTube channels.’ Did you ever wonder that a penny plain grey tick beside the channel name would act as a Badge of Pride for them? YouTubers with 100,000+ subscribers, a regular pattern of video sharing and qualify other criteria necessary for verification get the grey tick on their channels. Thus, users focus on learning...
Short video sharing app TikTok crossed 1 Billion worldwide installs on the app store and google play. This set a bench mark for non-game video applications. The popular app is expanding in terms of installs thus becoming a lead among the short video non-game applications. The company now focuses on online safety of its users therefore developing advanced privacy setting, security and safety policies. TikTok ‘you are in control’ video series targets all users on app...
The importance of brand management for all modern businesses cannot be overstated. Brands are not simply made overnight, but they are cultivated under the consistent care of a company. Making the right decisions when it comes to growing a brand can change the way that consumers perceive your business. Consider some techniques you can use for better brand management. Bring on the Creativity In a typical day, the modern consumer may be bombarded with hundreds...
The former Musical.ly that was taken over by ByteDance, a Chinese company in 2016 turned into becoming one of the most profitable and downloaded apps in the world. Now known by the name TikTok, this free app is a combination pack of the vines, Twitter, and Instagram. TikTok, with over 500 Million monthly users has surpassed the total download records of Instagram in the first half of its release. TikTok marketing strategy is the talk...
Artificial Intelligence, Deep Learning, Machine Learning is our future!! The way AI is bringing technological revolutions, learning and adapting us, it has the potential to make our lives easier, and also it performs tasks more accurately than humans. AI combines a large amount of data, iterates and using algorithms; the software automatically learns and adapt to the patterns and simply learn from inputs and perform human-like tasks. AI deeply analyses the data, predicts accurate results,...
We all love Instagram for the photographs that can make anything come alive from the cafe that you visited the previous weekend to the wedding you attended or that vacation you went to. The range of filters and edits can make even an amateur look like a professional photographer. Food photography has capitalized on this phenomenon and has taken a whole new dimension on Instagram. There’s no dearth of food influencers on Instagram anymore. You...
Ever heard of Google Discover? Well it’s a new feature by Google and is surely going to create a revolution the way people consume content in digital landscape. Since its launch it has kept the SEO experts worldwide interested and is expected to surely affect the overall traffic of many websites worldwide. According to SEO professionals worldwide, Discover is Google’s answer to social media feed and will surely have an impact the way people browse...
Social media is a unique channel that allows brands to advertise, communicate, and engage with their audience at the same time. No wonder this strategy remains a number one choice for marketing teams aiming toward excellence in 2019. Not only can popular social sites like Facebook, Instagram, and Twitter extend your marketing reach, but they can also help you build a community and familiarize with your customers’ needs. Not doing that is a big mistake...
Marketing is a data-based business practice. Like many other strategic activities in business, it relies on valuable information about consumers, competitors, and markets to drive growth. So it collects and stores heaps of it, making everyone involved vulnerable to data theft and malware. As marketers keep discovering new channels to generate data from, cybercriminals keep finding new and ingenious ways of exploiting their weakest points. Reports of data breaches go public daily, while marketing security...
Ever had to migrate your YouTube viewing experience from one Google account to another? Then you might know what I’m talking about. If you wish to use a different Google account to access YouTube and you’ve subscribed to quite a lot of channels from your previous account then you should keep reading. We usually subscribe to channels if we are interested in getting more content from them and the ‘Subscribe’ button is available on all...
If you’re promoting your business online, missing out on Instagram may hit your business hard. Here’s why. 2018 was the year of Instagram as the platform touched the 1 billion monthly active user mark bringing in ad sales worth $8 billion and has emerged as one of the most influential marketing channels of today’s times. Compared to other social channels, Instagram’s presence is more prominent. It has more than 500 million daily active users as...
Today more than 500 million videos are watched every day on a single platform (YouTube). As per HubSpot more than 70% of people watch online videos every day and by 2020 and the 80% of all internet traffic will fall into video market. Based on the current trend it can be inferred that the video marketing is one of the popular and effective tactics to engage consumers. The number of Video content online is increasing...
Facebook is a marketer’s favourite! More than 2.2 billion people are using Facebook and about 96% of social media marketers all over the world believe that Facebook’s ROI is the best. The platform is not just a way to connect with friends or colleagues, it’s a great way to be able to sell your products or create brand awareness. Sponsored content is another fresh and effective way to reach your target audience on Facebook. Let’s...
If you are a content marketer, you cannot ignore sponsored content. It’s all around social media now. As such acquiring a new set of target audience is not a piece of cake. Holding their attention is even tougher. However, sponsored content takes care of both aspects. As brands try to figure out how to cut through the noise and make their content visible, sponsored content makes it possible to not only reach the relevant audience...
There was a time when vertical video was looked down upon in terms of quality and professionalism. But now the scenario is quite opposite! Vertical video is on the rise and it is revolutionizing the way we consume social video. Be it Snapchat, Instagram or Facebook the trend of vertical videos is catching up fast. Snapchat has especially played a huge role in the rise of vertical video. Snapchat boasts of more than 10 billion...
Apart from the content and the title of the video, a thumbnail forms an integral part that compels you to click. You may have invested a lot of time for the actual content like animation, scripting or audio effects, but if you can’t come up with a catchy thumbnail, you’ll be losing out on a lot of views. Thumbnails are equally important when it comes to social video. This article will focus on how you...
As video content continues to be on the rise across the web, all social media platforms are adapting to it by providing the users with enhanced features for videos to thrive. Facebook is one such platform too as they have majorly shifted their focus towards videos on the platform. As publishers of various kinds have started pumping video content on Facebook, a statistic that 85% of videos on Facebook are watched without sound has been...
Facebook has made multiple changes to its Edge Rank algorithm since its inception. But it’s the last update that became a headache for Social Media Marketers worldwide. The recent update reduced the organic reach to almost 1-2% of followers and gave more focus to Facebook Ads. This meant social media marketers had to up their ad game on Facebook to make any sort of buzz in the platform. Further, more updates to the algorithm are...
When the video tape recorder was first invented in 1951, no one had ever imagined video would see so many creative updates down the lane. In 1951, the black & white video itself was a big thing to celebrate but now it has transformed to 4K, 3D, VR, AR, 360 Degree, providing an immersive viewing experience to viewers worldwide. In this blog, I will help readers understand everything that’s associated with 360 Degree videos for...
YouTube videos with black bars became a problem in 2008 when YouTube switched to a widescreen mode. Although it was a beneficial move as the video player became bigger, it left a lot of videos with horizontal or vertical black bars. That isn’t a very pleasant viewing experience for anyone. The video will look something like this. If you want to fix this problem, you don’t have to edit your video again to re-upload. That...
Clients from Hell may sound like a character from a Hollywood sci-fi movie but in today’s corporate world it’s a truth. A screenshot of clients from hell website sums it up. Many might feel that the major reason for rise in such issues may be because of lack of required skills in vendors or freelancers but if we see the other side of the picture, un-realistic demands also make it a tough journey for any...
Video is turning into the next big thing! And YouTube is undoubtedly the hub of all video content in the world. Approximately, 5 billion videos are watched on YouTube everyday and 300 hours of content is uploaded on the platform. So, it’s important to tap into the power of video content for your brand or even as an individual content creator. As you can fathom the volume of content on YouTube by these stats, it...
Video has become the most important marketing tool or medium of marketing communication in 21st century. There is no limit to creativity that can be put in a video and with the innovation & launch of multiple digital platforms, the demand has surged beyond imagination. It has evolved from black & white to 4K resolution, from 2D to 3D & from 180 to 360 degree video. Whatever the format or category the video has been...
Cisco has pointed out that video will account for 82% of the internet traffic. Not only that, 74% consumers are of the opinion that there’s a link between them watching a social video of a brand and making a purchase decision. That’s how important a video is for your brand. But is it enough just publishing videos on your YouTube channel or social media platforms? Creating videos and creating good videos have a different impact...
‘Google Chromecast’ may not be a well-known term but a binge watcher may definitely have heard of it. A Chromecast lets you stream all your favourite shows, web series and movies on your television set. Isn’t that awesome that you’ll be able to watch the latest episode of that Netflix original you’ve been following, on your 42-inch LED TV? However, the ride will get smoother if you know some of the Google Chromecast hacks. Let’s...
Churning out new ideas for your next content piece has never been easy. Be it your next blog post, newsletter or a social media post, you must have experienced reaching a deadlock. And even if you do have ideas, you don’t know whether it will appeal to your audience or not. I’m sure you already know traditional ways of finding out new ideas for your next content piece. But have you considered generating content ideas...
On 20th June 2018, Instagram surprised the netizens by launching a brand new vertical video-centric platform called IGTV to act as a direct competitor to YouTube. The differentiation factor here is, of course, the fact that it is a mobile-first vertical video platform and allows users to upload videos up to one hour. It was a bold move considering that nothing of that sort existed yet. While the platform is still finding its way with...
Amongst all the social media platforms out there, Instagram has gradually turned out to be the go-to platform for this generation. Even after replicating the Snapchat Stories feature with their own version as Instagram Stories, it was a success. It doesn’t stop there though, soon the Instagram Story Highlight feature was announced to make it something more than Stories that disappear after 24 hours. What is Instagram Story Highlights? Instagram story highlights feature that shows...
Knowing how to edit a video is like knowing how to make yourself food for a socially active individual. You can’t live without that specific set of knowledge but knowing it firsthand can be very difficult. Learning it can seem like a long road that you just never find the strength to take the first step for. If you can find software that can help you learn how to read someone’s text messages these days,...
Being a social media marketer, you probably think that you’re doing it all. You’ve created a presence on all social channels, you’re capitalizing trends, delivering the right content and capturing the right audience. But if you’re still struggling with results, then you’re missing out on a key ingredient – Emotional Intelligence for marketing. Chances are you’re amongst the 80% marketers who assume they’ve got a comprehensive view of their consumers’ info. But in reality, 63%...
Did you know that “Despacito” by Luis Fonsi, ft. Daddy Yankee is the most viewed YouTube video in the world? It has garnered 5 billion views so far. No wonder, there’s a music video on the top of that list as official music videos are one of the most consumed video content on the internet. However, if you are an artist in the music space, how do you promote music videos on YouTube? How do...
When it comes to promoting your brand on social media, Facebook and Instagram usually emerge as the preferred platforms. However, if you’re ignoring LinkedIn marketing and not including it in your social media strategy, then you’re making a big mistake! LinkedIn isn’t just a place to hunt for jobs anymore. The platform has matured into a pulsating network of professionals over the years and is now a top marketing junction. Whether you are a startup...
One of the reasons why we’re all so addicted to YouTube is because it has nearly perfected the algorithm to get you to watch videos on the platform which didn’t even exist a few minutes ago as well as the ones which its sure you’ll be interested to watch. It surely isn’t a surprise to know that one billion hours of YouTube video content is watched by people all around the world on an average...
Video content is a powerful SEO tool. An informative video that has compelling content and entertainment value demand more attention today than an article post. And when you talk about video content, the only name that pops up in mind is YouTube and its phenomenal success over the years. Going by the records and statistics, YouTube already enjoys a monthly user base of 1.5 million. And the count is increasing per day. Also, YouTube content...
In today’s booming digital age, a brand’s social media strategy is incomplete without having leveraged the power of Facebook Advertising. With constant alternations in the Newsfeed algorithms of Facebook, it is becoming imperative for brands to use Facebook Ads in order to reach a wider audience. Therefore, paid advertising on Facebook is one of the most immediate ways of getting instant attention to your content. In order to get you started with Facebook Advertising, we...
When it comes to advertising on social media platforms, it is necessary to formulate an effective targeting group to which the advertisement will be showcased to. In the case of Twitter, there is a great way to create re-targeting advertising campaigns using the Twitter Tailored Audiences feature. This feature is a lot like the Facebook Custom Audiences feature which allows advertisers to re-target people who haven’t yet been converted, re-engage with people who are already...
Whenever a creator is shooting video content, they tend to shoot it in the best possible mode available to them on their shooting device. This causes the end product of the video to be huge in terms of its size. Now since these videos are created to be shared on websites like YouTube, the massive size of the video file becomes an issue as most video sharing websites have limitations on the size of the...
Facebook has grown from a social networking platform into a valuable marketing tool. Today, businesses across the world have started targeting the huge user base of over a billion — the first social media platform to achieve this milestone — for the promotion of their products and service. It has become one of the leading platforms for digital advisement globally. It is also one of the preferred mediums across all industries due to the user...
In March 2018, Deloitte did a survey which concluded that Gen-Z is spending about 22 hours/week on consuming digital videos (vs 16 hours on live TV) and Millennials are spending about 19 hours/week on digital videos (vs 15 hours on live TV). This is a great indicator of the shift in the video consumption habits. If you look at the older generations, you will still find them consuming more live TV than digital video but...
Last Christmas, my dad told me about this travel package ad he found online that followed him around the internet. “I saw this ad three to five times on Facebook yesterday, so I thought this is the best deal on the internet right now,” he said, after buying the deal for which he got pretty excited. When he told me about all his decision factors that made him click the CTA button of that “Make...
According to YouTube, this is what a video view means – “a viewer-initiated intended play of a YouTube video that’s been de-spammed… A view isn’t an autoplay, scripted play, spam play or playback. Views should only be a result of pure viewer choice to watch a video, not as a result of a transaction through incentivized views.” In simple terms, this basically means a view is counted when a video is played because a viewer...
Yesterday, Snapchat announced a new update called Story Ads, that is going to be a big boon to brands and advertisers. These Story Ads is an ad format that will allow advertisers to reach audiences with the branded title in the Discovery Feed. In a way, Snapchat’s Story ads is an updated ad format of Promoted Stories. How Is Story Ads going to help? When using forbusiness.snapchat.com for your Snapchat campaign, an advertiser will only...
When you’re running a YouTube channel, or a video content creation business, one of the most important aspects that can help you improve is to know what is trending across the world in every genre. When you know what viewers in your country are watching, it is easier to fine-tune your product/service advertising campaigns and improve your influencer strategy as per your need. This fundamental is true for any kind of Social video platform, especially...
Being a social media star is truly a blessing and what’s better to get verified on the social platform. The ideal ‘blue tick’ has been a dream for many and we know it. Don’t worry, here is how you can get verified on Facebook, Twitter, and Instagram: Get Verified on Facebook The verification badges on Facebook is a great way to ensure brand credibility online for large brands and local businesses. The blue or gray verified...
YouTube is a continuously evolving platform that keeps on updating itself as per the user needs. Just recently YouTube has started to test some new multitasking features on desktop that is the picture-in-picture feature, minimize content and a floating mini player bar. On mobile (be it Android or iOS), YouTube has had the picture-in-picture feature that allows users to navigate easily across the platform while consuming a piece of content. They are now trying something...
Many owners of the YouTube channels are always looking for the ways to get more views and subscribers. Here are some cool SEO tips & tricks that can help you rank on the YouTube. YouTube is one of the most popular channels used for social media marketing. Many companies make use of Cox internet packages to post their new videos on their YouTube channel to get views, likes, subscribers, and customers for their product. Apart...
Today the demand of video has majorly risen up. It’s 2018 and video content is still here to take over the entire digital landscape. No wonder last year, there was a whopping 74% of all the internet traffic taken up by video content. For any content strategy to be successful it is important to integrate video marketing. In this blog, we will list out the 10 video marketing trends that will continue to catch on...
In recent years, Video Marketing is being closely related to branding in every industry. With the emergence of video platforms like YouTube, Twitch, Vimeo etc., various brands now have a new story to tell. This is why many leading airlines are now using new ways to build that brand image by improving the communication between their customers. And one of the best ways to do that is by showing them their Airline Safety Videos with...
Multi-channel Network is now an integral part of YouTube ecosystem. Although it hardly matters for newly created YouTube channels, but, as the YouTube channel grows and reaches a benchmark, Multi-channel Network becomes the go-to agency in order to enhance the growth. For starters, a YouTube MCN helps creators with new brand deals, cross-channel collaborations, get brand sponsorship deals, and provides a content strategy with the help of data analytics. But there are many MCNs that...
Suppose, if you have the ability to get an unfair advantage over your competitors legally, would you grab the opportunity? If yes, then Custom Affinity Audience is your go-to feature in Google AdWords tool. As we all know, remarketing is one the most important feature in Google AdWords that helps us reconnect our website visitors or YouTube channel subscribers/viewers easily. But, targeting on their daily search, shopping behavior and competitor tracking were not possible earlier...
YouTube is a must if your marketing strategy uses video. Even though some think that there’s nothing a marketer can do to increase the effectiveness of video marketing on YouTube, there are some neat functions that you could use today. Let’s make sure the power of YouTube plays on your tea with these simple tricks and tools for digital marketers. #1. You can generate a link that allows you to begin playback of a video at...
It’s been six months since YouTube got hit with terrorist’s propaganda videos. This resulted in mass boycott where thousands of advertisers stepped down from advertising on YouTube and vowed not to return until Google takes though steps to eradicate this problem. As we all know that the spread of terrorism and violent extremism is a pressing global problem and a critical challenge especially for Google. This was the reason why Facebook, Microsoft, Twitter and YouTube...
YouTube has an extensive certification program that many creators don’t know about. The main objective of this YouTube certification program is to educate individual YouTube creators and companies looking to grow their YouTube channel or help others in complete YouTube optimization. After completing this program, you will have the knowledge of best practices, platform strategies, monetization, content ID rules, and channel development techniques that will help you to find success on YouTube. The YouTube Creator...
Waiting to get your YouTube’s best practice guidelines to top online video marketing? Don’t worry! We will tell you how to achieve it using very simple strategies giving you YouTube Video SEO best practices for 2017. These strategies, in turn, perform the Video Search Engine Optimization (Video SEO) of your YouTube video so that it is found most relevant to online viewers. Before we move on, lets clear what video search engine optimization is all...
According to Action News – a local television news program from Philadelphia; many moms and dads started noticing what their kids were watching on the children’s version of YouTube was hardly appropriate for innocent, young eyes. A week ago, various huge name publicists and advertisers suspended their promotions and advertisements on YouTube and the prior week in the wake of finding their advertisements were profiting for recordings containing hate speech and terrorism. Google has reacted by...
If Google is the search engine giant, then the second place goes to YouTube. Still, when it comes to the marketing perspective, only 5% of businesses make use of YouTube videos. This simply means that it is more likely that your competitors are also not making use of this platform to market their products and services, which is definitely a good news! So if you have any plans to incorporate YouTube videos into your marketing...
