HomeCategoryBest Video Marketing Influencers Blog to Follow | Vidooly

Latest trends, updates and news related to digital video marketing.
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Earlier, digital advertising involved more risks with lesser ad inventories and improper digital ad management platforms. Agencies, brands, and publishers bought digital ads and resources through salespersons and sellers. The process of purchasing was mostly manual. Therefore, advertisers got limited inventories for specific ad campaigns at more expense.  The traditional way of buying digital ads and sources were unreliable, expensive, limited, and slow. As there were no means to track and record the real expense,...

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They may sound similar, but here’s why you shouldn’t get them confused As technology continues to evolve, people seem to only be getting lazier. You heard me—lazier. Modern technology allows the modern user to get anything they may need without extending a tremendous amount of effort. For example, if you find that you don’t have time to go grocery shopping, you can have your groceries all picked out by the time you even get there—or...

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The YouTube partner program brings better resources, opportunities, and features to YouTube creators. All one needs is a channel, published videos and a right audience. It is a blessing for creators who are looking to monetize their YouTube channels with just a few efforts. It comes completely free and is optional for creators on the platform. There are several benefits of joining the YouTube partner program, but the most important one is that Google manages...

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Pinterest is a platform that 250 million people use every month to pin their interests (hence, Pinterest), and share their lives. Moreover, they consider every second of it to be more fruitful than any other social media platform.  But, apart from being user-centric, Pinterest is a medium for businesses to boost brand awareness, conversions, website traffic, only to name a few. And for every dollar that a brand spends on Pinterest Ads, it generates an...

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In the year 2016, Facebook launched their live video streaming service, Facebook Live, that lets anyone using Facebook broadcast live videos out to their audience either from individual Facebook profile or company page. Last year, the number of Facebook live streaming reached 3.5 million counts, and in the first quarter of 2019, 35% of online marketers have already used Facebook live to connect to their audience, according to Facebook. This guide on How to Live Stream...

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YouTube is a paradise for creators believing in digital insights & analytics to develop channels. Recently, YouTube Studio Classic evolved into YouTube Studio Beta with advanced YouTube channel management features. The video-sharing network re-designed some of its available tools to assist creators in compiling more exceptional content. YouTube introduced the Studio Beta version in June 2019, which will appear as the default experience to the users. Their site informs, that the classic view will be...

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With each passing day, OTT platforms are growing in India even if there has been a big debate on their profitability and long term existence amidst many industry challenges. However, the problem in the Indian market is not original content creation but ensuring their discoverability on the internet along with audience retention. While many leading OTT players might showcase staggering numbers to promote their platforms, the truth is they rely heavily on YouTube to ensure...

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Every smart marketer looks out for getting most benefits from the least investment in businesses. Social media being one of the most impactful platforms to increase brand awareness gets picked by industry giants. There are many social media management tools which assist in expanding brand presence. Since digital marketing took over traditional methods, business growths have changed directions.    Social media marketing is the recognized, reliable methods to secure brands online nowadays. 90 % of...

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YouTube expanded over years while users went from learning ‘How to create YouTube accounts?’ to knowing ‘tricks & tips on monetizing YouTube channels.’ Did you ever wonder that a penny plain grey tick beside the channel name would act as a Badge of Pride for them?  YouTubers with 100,000+ subscribers, a regular pattern of video sharing and qualify other criteria necessary for verification get the grey tick on their channels. Thus, users focus on learning...

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Short video sharing app TikTok crossed 1 Billion worldwide installs on the app store and google play. This set a bench mark for non-game video applications. The popular app is expanding in terms of installs thus becoming a lead among the short video non-game applications.  The company now focuses on online safety of its users therefore developing advanced privacy setting, security and safety policies. TikTok ‘you are in control’ video series targets all users on app...

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On Wednesday, LinkedIn introduced Call to Action (CTA) buttons feature to its site in order to improve the engagement received on the platform. The LinkedIn custom call to action buttons are specifically developed to ensure users interact genuinely with brands & advertisers rather than just scrolling over. Business and Brands can now advertise better with LinkedIn custom Call to Action buttons freshly added to the social media site.The professional networking social media site has changed...

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Advertisers can now make use of the social media platform Reddit to promote their brands effectively. The platform was calculated to have 542 million monthly visitors till March 2019 out of which 234 million unique users were found. Reddit provides its users and advertisers to run ad videos in the expanded card view format included in the Reddit’s redesign.  Reddit introduced autoplay video ads to advertisers which can be purchased on a cost-per-view basis. The...

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It’s been 50 years since Stonewall Inn, a gay bar in Christopher Street, USA was raided in early hours of June 28, 1969, prompting a series of a violent demonstration by members of the LGBT community. This unfortunate incident kicked off the Gay Liberation Movement. A year later in 1970, to commemorate the first anniversary of Stonewall riot and embrace love, equality, and diversity, LGBT’s in Los Angeles and Chicago commenced the Gay Pride Marches. Now...

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The biggest extravaganza of cricket, ICC Cricket World Cup 2019 is finally here. Nine of the best cricketing nations along with the hosts England will fight it out for the coveted trophy. 48 matches, 46 days, 10 teams, Billions of Fans worldwide and 1 cup that really matters, surely there is enough scope to advertise for brands and cricket boards to earn during this cricket spectacle. Right from 30th May, social media is trending with...

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.Earning a living online is no more a new thing. We know popular influencers and celebrities who make money on Twitch & other platforms on the World Wide Web. Twitch streamers nowadays make a living from paid subscriptions, bits, influencer marketing and donations. People make money on Twitch in various ways thus it has become a reliable platform for a lot of fans and gamers.  When you analyze a streamer’s channel properly, you will find a...

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Facebook audience network brings joy to mobile gaming publishers & developers now! They can now advertise globally while balancing gaming experiences, thus monetizing the mobile games they develop. In 2018, over 1.5 times improvement was seen in the total number of active gaming publishers on Facebook Audience Network. It set an example for the effectiveness of the tool developed along with relevant ads from the global Facebook advertisers.  Users can now utilize the tool to...

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Creator’s organic content posts are now available for brands for advertising on Instagram. Instagram branded content ads are suitable for companies looking to make good ROI’s, reach broader customer base online and influence the right markets.  Instagram considered the requests from brands on adapting organic influencer posts in their ads and developed tools for the same. Business houses can now utilize their influencer content directly in the advertisement campaigns. The tool enables the advertisers and...

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LinkedIn launched the Native video feature on its mobile app in 2017, following which Marketers unlocked opportunities untouched in the market. Previously video marketing involved uploading content on platforms like YouTube and Vimeo whose links are shared on required social media sites.  Engagements on native videos are comparatively higher than YouTube link sharing. There are more benefits in posting a LinkedIn native video when compared & studied from all perspectives. “Branding requires personalized plans in...

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Most of our readers who will be going through this article will be most probably well aware of Facebook Business Manager, and most of them may have used it lately. Well, if you haven’t, its time to start using Facebook Business Manager. Here, we have explained everything about the Business Manager, from setting up your account to placing your first ever ad What is Facebook Business Manager? Facebook Business Manager allows advertisers to manage all...

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Video streaming is an essential part of every modern branding and marketing strategy. Right now, it is easier than ever to create a professional grade video that delivers compelling content and a message to the target audience. Speaking in front of a camera has become much simpler today with the immense use of digital technology and social media, making this one of the best tools marketers have. What is live streaming video, really? It’s a...

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Social media marketing has changed the way people advertised and managed their target markets. Business houses use the different types of media platforms online to ensure maximum reach and higher conversion rates. Facebook lookalike audiences are tools that are developed using Pixels and software kits to analyze and segment out preferable users. Growing digital business requires proper tools & techniques to ensure your campaigns reach the correct group of audience at the right time. The...

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Facebook Travel Ads have certainly made advertising on Travel and Tourism industry much easier than ever. It is more of a systematically designed dynamic tool that aids in advertising travel goals. The technique has already helped many tourists and travellers get their tour guide. The advertisers did great business besides exponential growth using Facebook Travel Ads. Blooming village sides, picturesque mountain tops, cosy cafes, perfect Instagram-able meals and crystal clear oceans – everything has an...

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Every day, with over 400 hours of videos uploaded on YouTube, maintaining the credibility and content quality once the video is up is not an easy task. With being a powerful business tool, YouTube is a platform to create brand awareness, share insights, build a medium where audience clearly understands your viewpoint rather than only holding silly or pointless video contents. Promoting and encouraging trustworthy content for the users is the key to successful utilization...

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YouTube SEO plays a vital role in the ranking of videos uploaded online. The right optimization helps videos reach the maximum audience and gain the best of the engagements. YouTube now is the second most visited website in the world with over 1,300,000,000 users across the globe. Over 5 billion videos are watched on YouTube every day, and this brings enough traffic on channels. YouTube gets approximately 30 Million visitors per day, and out of...

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YouTube needs no introduction to our readers; it’s our new TV. Founded by three PayPal employees, Chad Hurley, Steve Chen, and Jawed Karim in an office garage and later acquired by Google for more than $1 billion, YouTube today attracts 1.8 billion active monthly users from 90 countries to watch 100 million videos daily, making it the world’s second most visited website. YouTube has become the launchpad of talent and creativity, be it comedian, gamer, or vlogger...

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The importance of brand management for all modern businesses cannot be overstated. Brands are not simply made overnight, but they are cultivated under the consistent care of a company. Making the right decisions when it comes to growing a brand can change the way that consumers perceive your business. Consider some techniques you can use for better brand management. Bring on the Creativity In a typical day, the modern consumer may be bombarded with hundreds...

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The former Musical.ly that was taken over by ByteDance, a Chinese company in 2016 turned into becoming one of the most profitable and downloaded apps in the world. Now known by the name TikTok, this free app is a combination pack of the vines, Twitter, and Instagram. TikTok, with over 500 Million monthly users has surpassed the total download records of Instagram in the first half of its release. TikTok marketing strategy is the talk...

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Artificial Intelligence, Deep Learning, Machine Learning is our future!! The way AI is bringing technological revolutions, learning and adapting us, it has the potential to make our lives easier, and also it performs tasks more accurately than humans. AI combines a large amount of data, iterates and using algorithms; the software automatically learns and adapt to the patterns and simply learn from inputs and perform human-like tasks. AI deeply analyses the data, predicts accurate results,...

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Starbucks gains free advertisement worth of billions of dollars due to a goof-up by Game of Thrones Team. As confirmed by leading publications and media houses, the latte doesn’t belong to Starbucks. An official statement has been issued by Game of Thrones Twitter handle confirming the goof-up and the edited Episode has been uploaded as of Tuesday, 7th May 2019. News from Winterfell. The latte that appeared in the episode was a mistake. #Daenerys had...

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Facebook F8 Conference 2019 held from April 30 to May 1, 2019, at San Jose, CA showcased many new features, updates, latest AI product demos, developer programs and tools for all the family apps of Facebook, i.e., Facebook, WhatsApp, Messenger, Instagram, and Oculus. Facebook Founder Mark Zuckerberg even stated, “the future is private,” claiming it is making efforts in bringing more privacy online to all its services, both for its users and behind the scenes,...

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We all love Instagram for the photographs that can make anything come alive from the cafe that you visited the previous weekend to the wedding you attended or that vacation you went to. The range of filters and edits can make even an amateur look like a professional photographer. Food photography has capitalized on this phenomenon and has taken a whole new dimension on Instagram. There’s no dearth of food influencers on Instagram anymore. You...

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Ever heard of Google Discover? Well it’s a new feature by Google and is surely going to create a revolution the way people consume content in digital landscape. Since its launch it has kept the SEO experts worldwide interested and is expected to surely affect the overall traffic of many websites worldwide. According to SEO professionals worldwide, Discover is Google’s answer to social media feed and will surely have an impact the way people browse...

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Video marketing has been the most important arsenal for marketers in 21st century. Recent surveys also predict that video consumption and creation is on a rapid rise in India, enough reasons to depend and allocate maximum resources to video advertisements rather than focusing on other forms of ads. Post Jiofication in India, i.e after the launch of high speed internet services by Reliance Jio, there has been a considerable rise in internet penetration rate in...

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Social media is a unique channel that allows brands to advertise, communicate, and engage with their audience at the same time. No wonder this strategy remains a number one choice for marketing teams aiming toward excellence in 2019. Not only can popular social sites like Facebook, Instagram, and Twitter extend your marketing reach, but they can also help you build a community and familiarize with your customers’ needs. Not doing that is a big mistake...

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Marketing is a data-based business practice. Like many other strategic activities in business, it relies on valuable information about consumers, competitors, and markets to drive growth. So it collects and stores heaps of it, making everyone involved vulnerable to data theft and malware. As marketers keep discovering new channels to generate data from, cybercriminals keep finding new and ingenious ways of exploiting their weakest points. Reports of data breaches go public daily, while marketing security...

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Storytelling dates back to ancient times and has the power to shape people, cultures, and society as a whole. Starting from the cave paintings of the Neanderthal Man, hieroglyphics of the Egyptians to the Greek legends that have been passed on through generations, stories have shaped history, carried on words of wisdom, and formed societal norms. Stories are such a hit with people as they are closer to real life and people can relate to...

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India is currently going berserk over Modi, Avengers End Game, IPL and the final season of Game of Thrones. While I am writing this blog, the second Episode of the Season 8 has already been released and with each passing day, the craze and fan theories are growing on the internet. The fantasy based fictional web-series has also made brands capitalise on this popularity with numerous brand collaborations, brand integrations & social media posts to...

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Power couple Deepika Padukone and Ranveer Singh have been roped in by consumer durables brand, Lloyd, an arm of Havells India Limited, for their latest ad campaign “Khayal Rakhenge, Khush Rakhenge”. Ranveer and Deepika are being seen together for an advertisement for the first time and it’s already gaining a good response. The ad campaign has received 46.4 Million views on YouTube so far! The Bollywood stars were brought in by one of the leading...

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In the past few years, Social media has deeply integrated into all the spheres of our lives and most of the business has shifted online as people are getting all the relevant information in a just a click. According to recent studies, people not only use social media for entertainment, rather spend 37 % of their total time spent on media to buy some or the other products from advertisements tailored at them. Social media...

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If you’re promoting your business online, missing out on Instagram may hit your business hard. Here’s why. 2018 was the year of Instagram as the platform touched the 1 billion monthly active user mark bringing in ad sales worth $8 billion and has emerged as one of the most influential marketing channels of today’s times. Compared to other social channels, Instagram’s presence is more prominent. It has more than 500 million daily active users as...

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“Kya apne kabhi online hotel search Kiya hai?”   The above phrases immediately bring up the keywords Hotels, Online Hotel Bookings & Trivago in the minds of every viewer. A brilliantly managed video marketing campaign by the marketing Team of Trivago along with Trivago ad guy that manages to grab the attention of the target audience, create brand recall, ensure audience retention and most importantly hit the minds of the consumer with the relevant business...

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In January, internet mammoth Google had revealed that the company will unveil a Political ads Library that will ensure higher transparency to election ads posted online. As promised, Google’s Transparency Report has recently been released and gives a breakdown of political advertising on Google which includes the amount spent by political parties, candidates and members of the Lok Sabha who have purchased online ads on its platform as well as partner platforms such as YouTube....

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With modern technology, it is easy for us to find if a video or image file has been manipulated or not? According to a recent survey spotting a forgery is still a tricky business. That is why watermarking was developed to solve this problem. Video watermarking consists of adding a pattern of bits that is unnoticeable to the human eye, into an image or video file which you want to authenticate. The application of this...

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The Internet has become the leading source of information about products or services. People enjoy the convenience of researching and shopping on the Internet because they are not restricted to specific hours or locations. However, people still crave that personal interaction that they experience when they purchase a product or service in a face-to-face manner. One of the best ways to improve customer experience is through video marketing. If you are trying to promote a...

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Today more than 500 million videos are watched every day on a single platform (YouTube). As per HubSpot more than 70% of people watch online videos every day and by 2020 and the 80% of all internet traffic will fall into video market. Based on the current trend it can be inferred that the video marketing is one of the popular and effective tactics to engage consumers. The number of Video content online is increasing...

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Facebook is a marketer’s favourite! More than 2.2 billion people are using Facebook and about 96% of social media marketers all over the world believe that Facebook’s ROI is the best. The platform is not just a way to connect with friends or colleagues, it’s a great way to be able to sell your products or create brand awareness. Sponsored content is another fresh and effective way to reach your target audience on Facebook. Let’s...

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The world, that we currently live in, is very high-paced and our lives’ tempo grows accordingly every day. Due to the rise of Internet, we now have a crazy information consumption level. That surely does not make marketers’ job any easier as it means that promoting materials now have to be a lot more creative and, more importantly, persuade a potential customer to buy the product in shorter amount of time. This is why videos...

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Marketing has evolved because of how the preferences of today’s generation have changed so much. Traditional ways are no longer working as the millennials do not like intrusive selling techniques. They’re more inclined towards having good experiences with brands and establishing a rapport with them. It’s more about meaningful connections rather than just buying a product or service and forgetting about them. Branded content helps brands do just that. At a time when the audience...

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Digital marketing tools are used by companies and advertisers to run the product promotion campaigns on various sites including social media platform. There are best digital marketing strategies, SEO process and plans to start in 2019. Choose top SEO online referrals for digital marketing and business promotion. Online Referrals for Site Promotion and Advertisement Attach or send links to other websites for media exposure. Different third party websites will publish your link. People will be...

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Social media marketing strategies are being put under scanner for meticulous analysis. With the progression of the telecommunication, the activities of all top social media channels are now varied with so many possibilities to increase the visual appeal of the content and viewers’ engagement. Active big bosses in the digital marketing use Facebook as the best portal for product promotion. For this reason, innovative strategies and business plans are required to track the new methods...

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If you are a content marketer, you cannot ignore sponsored content. It’s all around social media now. As such acquiring a new set of target audience is not a piece of cake. Holding their attention is even tougher. However, sponsored content takes care of both aspects. As brands try to figure out how to cut through the noise and make their content visible, sponsored content makes it possible to not only reach the relevant audience...

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There was a time when vertical video was looked down upon in terms of quality and professionalism. But now the scenario is quite opposite! Vertical video is on the rise and it is revolutionizing the way we consume social video. Be it Snapchat, Instagram or Facebook the trend of vertical videos is catching up fast. Snapchat has especially played a huge role in the rise of vertical video. Snapchat boasts of more than 10 billion...

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Apart from the content and the title of the video, a thumbnail forms an integral part that compels you to click. You may have invested a lot of time for the actual content like animation, scripting or audio effects, but if you can’t come up with a catchy thumbnail, you’ll be losing out on a lot of views. Thumbnails are equally important when it comes to social video. This article will focus on how you...

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As video content continues to be on the rise across the web, all social media platforms are adapting to it by providing the users with enhanced features for videos to thrive. Facebook is one such platform too as they have majorly shifted their focus towards videos on the platform. As publishers of various kinds have started pumping video content on Facebook, a statistic that 85% of videos on Facebook are watched without sound has been...

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Facebook has made multiple changes to its Edge Rank algorithm since its inception. But it’s the last update that became a headache for Social Media Marketers worldwide. The recent update reduced the organic reach to almost 1-2% of followers and gave more focus to Facebook Ads. This meant social media marketers had to up their ad game on Facebook to make any sort of buzz in the platform. Further, more updates to the algorithm are...