HomeCategoryBest Video Marketing Influencers Blog to Follow | Vidooly

Latest trends, updates and news related to digital video marketing.
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In this era of digital consumers, Video on Demand (VoD) services is replacing TV subscriptions and DVD rentals. People are switching over to more affordable alternatives to cables, i.e., VOD platforms. In this piece we will discuss about How a video streaming platform like Viki is re-imagining local content in South East Asia with its interactive set of features. Subscription video-on-demand (SVOD) streaming services like Amazon Prime and Netflix offer individuals across the border with diverse...

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So you trekked across this breathtakingly beautiful valley this monsoon. Great! Are you unsure about posting those raw clips of endlessly flowing streams, snow-capped mountains and glowing fireflies under moonlight? Now that you have enough content to boost your Instagram travel business account, make sure they are engaging. Oh! Wondering how to create those perfect Instagram app stories to grab attention of your followers? Well, you are reading just the right blog. Why Brands use...

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If you are a brand planning an event to reach out to the target market, do not miss out broadcasting it on social media. Multiple Live streaming on social media platforms is the main key to successful branding and extensively reaching out to customers. Insights suggest that videos play an impactful role in capturing market attention and improving conversion rates. Therefore, organisations continuously look out for mediums & tools to simplify Live streaming on multiple...

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Music is one of the most essential components of any project, advertising, or even any video ads for social media. The right soundtrack spices up an ordinary video, making it more exciting and immersive. For video creators, choosing the right soundtrack is a key to convey the intended message to viewers by using different music genres for different emotions. For the same reason, we have brought to you a guide on How to use Facebook...

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Indian web Television thriller and the first Netflix original series in India, Sacred Games, starring Saif Ali Khan, Nawazuddin Siddiqui and Radhika Apte in lead roles, is based on Vikram Chandra’s 2006 novel, Sacred Games. Today, we will not only talk about Sacred Games 2 but will also list the key points of SacredGames2 Hashtag Analysis on Instagram, Facebook, YouTube & Twitter. So let’s start. Attention this content is 100% spoiler FREE. Aham Brahmasmi The...

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Last year, Facebook began testing its Facebook Fan Subscription feature to help creators make money and monetize their original content on Facebook. Facebook Fan Subscription, a Patreon-like Fan subscription service, allowed creators to offer a $4.99 monthly subscription to their Facebook fans in exchange with perks such as opt-in supporter badge and access to exclusive content. During the test period, Facebook will not take any revenue share for itself, but Apple and Google will take the...

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Over the course of few years, major brands, home-based businesses, individual creators and local shop owners have been driving traffic, generating leads and doing better on Instagram, a social media platform that has become a hub for artists, musicians, niche brands and more. Instagram is the place where creators and influencers discover ideas, talents, opportunities and appropriate ecosystem to develop other skills as well. Why do business on Instagram? Around 80% of Instagram users follow minimum...

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Are the overflowing feeds and noisy posts shadowing your brand’s presence? If you want to curate longer content into interesting tweets that stands out, Twitter Moments for businesses are here! “Twitter Moments let you tell a story that goes beyond one Tweet and highlights different perspectives” Twitter Moments is a content creation and curation tool that helps in consolidating best tweets relevant to a specific topic. The content gathered can be presented in a single frame slideshow...

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Since 2010, Pinterest has grown more than a social media platform; it’s more like a key marketing platform where users (Pinners) discover inspirations and ideas while advertisers and marketers showcase their brands and products. As stated by Pinterest, 90% pinners make purchase decisions on the platform, and around 70% pinners use Pinterest to discover new products. In this article, we will discuss How to setup Pinterest Shopping Ad campaign for your next marketing campaign and scale...

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Nowadays sports are way beyond just field activities. The current generation is highly tech-savvy and digitally advanced, due to which eSports sees incredible growth each year. Usually while discussing games or sports, we think of courts, fields & pools but never a bunch of youngsters in gaming clubs playing DOTA 2 or Counter-Strike on systems. Today’s youth have redefined gaming, thus making online games a priority amongst other sports. People, around the world, who mainly...

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People come to Pinterest to discover products and take inspiration from the platform before making their next purchase, and with over 290 million monthly active users, Pinterest has grown as a shopping buddy and social marketing leader. From decor ideas to style and inspire, Pinterest has ideas and interests for every logged-in user. For brands and businesses, Pinterest Shopping Ads is a game-changer to convert Pinterest traffic into sales. In the last few years, Pinterest has...

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Creating live video content for social media requires effort and time, which can get unrewarding in return later. Marketing online is challenging because content once published, lose their reach and popularity with time.It reduces the engagement rates on videos due to which they become futile. Hence, as marketers, it is wise to repurpose video content to bring back impressions using the same efforts.  Making a video would involve planning, recording, editing, and publishing at the...

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The aesthetically appealing and visually engaging social media platform has come a long way over the years. Being the online pinboard for fresh ideas and user-generated creativity, Pinterest has gathered much praise. Often termed as the “catalogue of ideas,” Pinterest is a social media web and mobile application company. It helps people connect with innovative and creative options relevant to their respective field of interest. The application is more than just cupcakes, DIY home décor,...

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Searching for No Copyright Music for your next video can be a hassle, and for that, we earlier wrote an article about Websites that allows you to download Royalty-free Music for your video. In that article, we talked about YouTube Audio Library and discussed its features. To extend that piece, we can say that the YouTube Audio Library is one of the best collection or source of Royalty-free music for YouTube videos. For the same...

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We all very well know how effective advertising can be, and we also know about how Facebook and Google Ad campaigns still have advantages over influencer marketing. Facebook specifically presents to us with an ample volume of people from various demographics and gives a chance to segregate the audience by applying filters to it. Whether you are a shopkeeper, an analytics firm, eCommerce giant or stockbroker, Facebook will be holding a large chunk of your...

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A normal social media text post says a thousand words, a social media post with a picture shows a thousand feelings but a video post on any social media platform is priceless. That is why, many leading brands and content creators around the world opt for video content over any other form. Digital video has always been more engaging. With higher reach, audience retention & conversion rate, video content showcases an immersive & real-life experience...

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While a creator uploads and optimizes a new video, YouTube informs: “Now, you can rate your own uploads against our ad-friendly content guidelines” After one and half years of announcing the development of a self-rating monetization system, YouTube launched the feature.  A bunch of creators were asked to rate their own video content during the upload so that ads run are relevant to the video content. YouTube’s self-certification feature launched by its CEO Susan Wojcicki...

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After the launch of its Live streaming service in 2016, Facebook has come a long way. As per stats of the 2019 first quarter, 35% of the creators have used the Facebook Live Streaming feature to get connected with their audience. This guide is not just about How to Live Stream on Facebook, but to help you gain engagement and mark a branded presence through top Facebook Live topic ideas for marketers & content creators....

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Are you delighted at the sight of your old posts? That delicious Sunday brunch with school friends or those picturesque clicks you took on that unplanned off-roading.  Is it getting tough to resist the urge to share or repost these memories? If you were searching on how to repost on Instagram, then this blog is just for you. Social media has got all pictures, videos, memes, and creatives flowing freely all over its channels. That...

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Is uploading videos on YouTube and later sharing on all other social platforms enough for your company or organization to actively participate when it comes to social media marketing? The answer is definitely No! YouTube Live Video Streaming has now become a compelling tool, whether it be sales, marketing, or new product launch. Apps such as Facebook and Periscope have made it possible to stream anytime from your mobile, thus making the Live streaming a...

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Are you seeing fluffy pups, silly kittens, funny guinea pigs, and finches singing on your social media feeds quite frequently? Well, that’s how the animal content publishers have transformed the internet space with weirdly delightful pet videos, blogs, tweets, and more.  The animal content creators were never bothered about how much people liked animals but focused on developing engaging posts. Internet is pet crazy, and netizens are loving each bit of this popularity our canine,...

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The new generation marketers have already realized the high potential that lies in online advertising. Older methods have undergone revolutionary changes, and programmatic advertising has become the future of marketing.  Purchasing online advertising space through real-time bidding (RTB) is termed as programmatic advertising. This method is the replacement for the traditional manual means of buying ad space, which was less effective and involved more risk. Demand-side Platforms in brief The whole system functions systematically. Advertisers...

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Comfort constitutes most of the men’s couture. Right from the purple velvet sherwanis to the kings adorning the pearl necklaces, India holds the historical record of some well-suited gentlemen.  Fashion came more naturally to the counterparts of the males in the country. We can assume the culture, diversity, societal norms, and ethnicity to be a reason behind it.  Fashion to men remained a perplexing topic until social media influencers made it easy with their creative...

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Isn’t the word ‘dynamic’ synonymous to digital these days? Well, digital advertising has come a long way from where it began. Right from traditional manual methods of marketing to the digital media revolutions, advertising is the key. Brands and organizations that adapted to the dynamics of digital media survived while the rest evanesced.  Digital video advertising trends that spilled magic in 2018 have become outdated now. Therefore, marketers must keep themselves updated with the latest...

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Earlier, digital advertising involved more risks with lesser ad inventories and improper digital ad management platforms. Agencies, brands, and publishers bought digital ads and resources through salespersons and sellers. The process of purchasing was mostly manual. Therefore, advertisers got limited inventories for specific ad campaigns at more expense.  The traditional way of buying digital ads and sources were unreliable, expensive, limited, and slow. As there were no means to track and record the real expense,...

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They may sound similar, but here’s why you shouldn’t get them confused As technology continues to evolve, people seem to only be getting lazier. You heard me—lazier. Modern technology allows the modern user to get anything they may need without extending a tremendous amount of effort. For example, if you find that you don’t have time to go grocery shopping, you can have your groceries all picked out by the time you even get there—or...

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The YouTube partner program brings better resources, opportunities, and features to YouTube creators. All one needs is a channel, published videos and a right audience. It is a blessing for creators who are looking to monetize their YouTube channels with just a few efforts. It comes completely free and is optional for creators on the platform. There are several benefits of joining the YouTube partner program, but the most important one is that Google manages...

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Pinterest is a platform that 250 million people use every month to pin their interests (hence, Pinterest), and share their lives. Moreover, they consider every second of it to be more fruitful than any other social media platform.  But, apart from being user-centric, Pinterest is a medium for businesses to boost brand awareness, conversions, website traffic, only to name a few. And for every dollar that a brand spends on Pinterest Ads, it generates an...

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In the year 2016, Facebook launched their live video streaming service, Facebook Live, that lets anyone using Facebook broadcast live videos out to their audience either from individual Facebook profile or company page. Last year, the number of Facebook live streaming reached 3.5 million counts, and in the first quarter of 2019, 35% of online marketers have already used Facebook live to connect to their audience, according to Facebook. This guide on How to Live Stream...

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YouTube is a paradise for creators believing in digital insights & analytics to develop channels. Recently, YouTube Studio Classic evolved into YouTube Studio Beta with advanced YouTube channel management features. The video-sharing network re-designed some of its available tools to assist creators in compiling more exceptional content. YouTube introduced the Studio Beta version in June 2019, which will appear as the default experience to the users. Their site informs, that the classic view will be...

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With each passing day, OTT platforms are growing in India even if there has been a big debate on their profitability and long term existence amidst many industry challenges. However, the problem in the Indian market is not original content creation but ensuring their discoverability on the internet along with audience retention. While many leading OTT players might showcase staggering numbers to promote their platforms, the truth is they rely heavily on YouTube to ensure...

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Every smart marketer looks out for getting most benefits from the least investment in businesses. Social media being one of the most impactful platforms to increase brand awareness gets picked by industry giants. There are many social media management tools which assist in expanding brand presence. Since digital marketing took over traditional methods, business growths have changed directions.    Social media marketing is the recognized, reliable methods to secure brands online nowadays. 90 % of...

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YouTube expanded over years while users went from learning ‘How to create YouTube accounts?’ to knowing ‘tricks & tips on monetizing YouTube channels.’ Did you ever wonder that a penny plain grey tick beside the channel name would act as a Badge of Pride for them?  YouTubers with 100,000+ subscribers, a regular pattern of video sharing and qualify other criteria necessary for verification get the grey tick on their channels. Thus, users focus on learning...

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Short video sharing app TikTok crossed 1 Billion worldwide installs on the app store and google play. This set a bench mark for non-game video applications. The popular app is expanding in terms of installs thus becoming a lead among the short video non-game applications.  The company now focuses on online safety of its users therefore developing advanced privacy setting, security and safety policies. TikTok ‘you are in control’ video series targets all users on app...

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On Wednesday, LinkedIn introduced Call to Action (CTA) buttons feature to its site in order to improve the engagement received on the platform. The LinkedIn custom call to action buttons are specifically developed to ensure users interact genuinely with brands & advertisers rather than just scrolling over. Business and Brands can now advertise better with LinkedIn custom Call to Action buttons freshly added to the social media site.The professional networking social media site has changed...

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Advertisers can now make use of the social media platform Reddit to promote their brands effectively. The platform was calculated to have 542 million monthly visitors till March 2019 out of which 234 million unique users were found. Reddit provides its users and advertisers to run ad videos in the expanded card view format included in the Reddit’s redesign.  Reddit introduced autoplay video ads to advertisers which can be purchased on a cost-per-view basis. The...

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It’s been 50 years since Stonewall Inn, a gay bar in Christopher Street, USA was raided in early hours of June 28, 1969, prompting a series of a violent demonstration by members of the LGBT community. This unfortunate incident kicked off the Gay Liberation Movement. A year later in 1970, to commemorate the first anniversary of Stonewall riot and embrace love, equality, and diversity, LGBT’s in Los Angeles and Chicago commenced the Gay Pride Marches. Now...

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The biggest extravaganza of cricket, ICC Cricket World Cup 2019 is finally here. Nine of the best cricketing nations along with the hosts England will fight it out for the coveted trophy. 48 matches, 46 days, 10 teams, Billions of Fans worldwide and 1 cup that really matters, surely there is enough scope to advertise for brands and cricket boards to earn during this cricket spectacle. Right from 30th May, social media is trending with...

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.Earning a living online is no more a new thing. We know popular influencers and celebrities who make money on Twitch & other platforms on the World Wide Web. Twitch streamers nowadays make a living from paid subscriptions, bits, influencer marketing and donations. People make money on Twitch in various ways thus it has become a reliable platform for a lot of fans and gamers.  When you analyze a streamer’s channel properly, you will find a...

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Facebook audience network brings joy to mobile gaming publishers & developers now! They can now advertise globally while balancing gaming experiences, thus monetizing the mobile games they develop. In 2018, over 1.5 times improvement was seen in the total number of active gaming publishers on Facebook Audience Network. It set an example for the effectiveness of the tool developed along with relevant ads from the global Facebook advertisers.  Users can now utilize the tool to...

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Creator’s organic content posts are now available for brands for advertising on Instagram. Instagram branded content ads are suitable for companies looking to make good ROI’s, reach broader customer base online and influence the right markets.  Instagram considered the requests from brands on adapting organic influencer posts in their ads and developed tools for the same. Business houses can now utilize their influencer content directly in the advertisement campaigns. The tool enables the advertisers and...

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LinkedIn launched the Native video feature on its mobile app in 2017, following which Marketers unlocked opportunities untouched in the market. Previously video marketing involved uploading content on platforms like YouTube and Vimeo whose links are shared on required social media sites.  Engagements on native videos are comparatively higher than YouTube link sharing. There are more benefits in posting a LinkedIn native video when compared & studied from all perspectives. “Branding requires personalized plans in...

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Most of our readers who will be going through this article will be most probably well aware of Facebook Business Manager, and most of them may have used it lately. Well, if you haven’t, its time to start using Facebook Business Manager. Here, we have explained everything about the Business Manager, from setting up your account to placing your first ever ad What is Facebook Business Manager? Facebook Business Manager allows advertisers to manage all...

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Video streaming is an essential part of every modern branding and marketing strategy. Right now, it is easier than ever to create a professional grade video that delivers compelling content and a message to the target audience. Speaking in front of a camera has become much simpler today with the immense use of digital technology and social media, making this one of the best tools marketers have. What is live streaming video, really? It’s a...

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Social media marketing has changed the way people advertised and managed their target markets. Business houses use the different types of media platforms online to ensure maximum reach and higher conversion rates. Facebook lookalike audiences are tools that are developed using Pixels and software kits to analyze and segment out preferable users. Growing digital business requires proper tools & techniques to ensure your campaigns reach the correct group of audience at the right time. The...

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Facebook Travel Ads have certainly made advertising on Travel and Tourism industry much easier than ever. It is more of a systematically designed dynamic tool that aids in advertising travel goals. The technique has already helped many tourists and travellers get their tour guide. The advertisers did great business besides exponential growth using Facebook Travel Ads. Blooming village sides, picturesque mountain tops, cosy cafes, perfect Instagram-able meals and crystal clear oceans – everything has an...

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Every day, with over 400 hours of videos uploaded on YouTube, maintaining the credibility and content quality once the video is up is not an easy task. With being a powerful business tool, YouTube is a platform to create brand awareness, share insights, build a medium where audience clearly understands your viewpoint rather than only holding silly or pointless video contents. Promoting and encouraging trustworthy content for the users is the key to successful utilization...

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YouTube SEO plays a vital role in the ranking of videos uploaded online. The right optimization helps videos reach the maximum audience and gain the best of the engagements. YouTube now is the second most visited website in the world with over 1,300,000,000 users across the globe. Over 5 billion videos are watched on YouTube every day, and this brings enough traffic on channels. YouTube gets approximately 30 Million visitors per day, and out of...

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YouTube needs no introduction to our readers; it’s our new TV. Founded by three PayPal employees, Chad Hurley, Steve Chen, and Jawed Karim in an office garage and later acquired by Google for more than $1 billion, YouTube today attracts 1.8 billion active monthly users from 90 countries to watch 100 million videos daily, making it the world’s second most visited website. YouTube has become the launchpad of talent and creativity, be it comedian, gamer, or vlogger...

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The importance of brand management for all modern businesses cannot be overstated. Brands are not simply made overnight, but they are cultivated under the consistent care of a company. Making the right decisions when it comes to growing a brand can change the way that consumers perceive your business. Consider some techniques you can use for better brand management. Bring on the Creativity In a typical day, the modern consumer may be bombarded with hundreds...

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The former Musical.ly that was taken over by ByteDance, a Chinese company in 2016 turned into becoming one of the most profitable and downloaded apps in the world. Now known by the name TikTok, this free app is a combination pack of the vines, Twitter, and Instagram. TikTok, with over 500 Million monthly users has surpassed the total download records of Instagram in the first half of its release. TikTok marketing strategy is the talk...

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Artificial Intelligence, Deep Learning, Machine Learning is our future!! The way AI is bringing technological revolutions, learning and adapting us, it has the potential to make our lives easier, and also it performs tasks more accurately than humans. AI combines a large amount of data, iterates and using algorithms; the software automatically learns and adapt to the patterns and simply learn from inputs and perform human-like tasks. AI deeply analyses the data, predicts accurate results,...

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Starbucks gains free advertisement worth of billions of dollars due to a goof-up by Game of Thrones Team. As confirmed by leading publications and media houses, the latte doesn’t belong to Starbucks. An official statement has been issued by Game of Thrones Twitter handle confirming the goof-up and the edited Episode has been uploaded as of Tuesday, 7th May 2019. News from Winterfell. The latte that appeared in the episode was a mistake. #Daenerys had...

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Facebook F8 Conference 2019 held from April 30 to May 1, 2019, at San Jose, CA showcased many new features, updates, latest AI product demos, developer programs and tools for all the family apps of Facebook, i.e., Facebook, WhatsApp, Messenger, Instagram, and Oculus. Facebook Founder Mark Zuckerberg even stated, “the future is private,” claiming it is making efforts in bringing more privacy online to all its services, both for its users and behind the scenes,...

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We all love Instagram for the photographs that can make anything come alive from the cafe that you visited the previous weekend to the wedding you attended or that vacation you went to. The range of filters and edits can make even an amateur look like a professional photographer. Food photography has capitalized on this phenomenon and has taken a whole new dimension on Instagram. There’s no dearth of food influencers on Instagram anymore. You...

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Ever heard of Google Discover? Well it’s a new feature by Google and is surely going to create a revolution the way people consume content in digital landscape. Since its launch it has kept the SEO experts worldwide interested and is expected to surely affect the overall traffic of many websites worldwide. According to SEO professionals worldwide, Discover is Google’s answer to social media feed and will surely have an impact the way people browse...