Video content has embarked upon a journey to dominate textual content with social media being the prime example. A 2016 Adélie Studios report claimed that social video generates 1200% more shares than text and images combined. These stats are 4-year old; presumably, their numbers are even higher now. But this does not mean you should start posting videos right away without a strategy. If you do, you will be wasting your resources and a massive...
Videos are everywhere! In recent years, videos have taken the central spot in the digital marketing world. Videos have the power to make your promotional campaign or content marketing efforts a big success. There’s no denying that video consumption is on the increase, and a large number of businesses are taking advantage of video content to achieve their target goals. Video content marketing is the most effective medium to build an audience, create brand awareness,...
Right from sourcing information, compiling facts, writing that blog up to self-satisfaction and hitting publish button, Content creation is not an easy task. It takes right amount of expressions, writing skills, appropriate images, infographics and more assistance to ensure the blog is engaging, readable and capable of gaining views. Penning this from the perspective of a blogger and writer, content marketing tools are essential while creating content. They help write in a constructive manner and...
In the modern-day digital society, video content has taken the top spot in marketing strategies of businesses and marketers are investing more time in incorporating this influential communication medium. Technological advancements, smartphones, and platforms like YouTube have made it much more accessible and affordable to create videos. If you do a random search on Google, you will surely get at least one video search return and that makes the video SEO so important. Videos have...
Creating live video content for social media requires effort and time, which can get unrewarding in return later. Marketing online is challenging because content once published, lose their reach and popularity with time.It reduces the engagement rates on videos due to which they become futile. Hence, as marketers, it is wise to repurpose video content to bring back impressions using the same efforts. Making a video would involve planning, recording, editing, and publishing at the...
Earlier, digital advertising involved more risks with lesser ad inventories and improper digital ad management platforms. Agencies, brands, and publishers bought digital ads and resources through salespersons and sellers. The process of purchasing was mostly manual. Therefore, advertisers got limited inventories for specific ad campaigns at more expense. The traditional way of buying digital ads and sources were unreliable, expensive, limited, and slow. As there were no means to track and record the real expense,...
YouTube SEO plays a vital role in the ranking of videos uploaded online. The right optimization helps videos reach the maximum audience and gain the best of the engagements. YouTube now is the second most visited website in the world with over 1,300,000,000 users across the globe. Over 5 billion videos are watched on YouTube every day, and this brings enough traffic on channels. YouTube gets approximately 30 Million visitors per day, and out of...
Metadata: Metadata is one of the most important parts of an upload. It consists of all the information and packaging you give to your video. Metadata of a video consists of: Title, Description, Tags, Thumbnail, and other information like category, publish date, cast & crew etc. The metadata is one of the two most important metrics that make your video discoverable. READ MORE: 5 noteworthy ways to increase engagement on
